{"id":2622,"date":"2021-09-08T14:46:23","date_gmt":"2021-09-08T07:46:23","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2622"},"modified":"2021-09-08T14:46:23","modified_gmt":"2021-09-08T07:46:23","slug":"copywriter-nganh-cham-soc-suc-khoe","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/copywriter-nganh-cham-soc-suc-khoe\/","title":{"rendered":"L\u00e0m copywriter ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe th\u00ec ph\u1ea3i \u201cgi\u00e0u\u201d"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Copywriter trong l\u0129nh v\u1ef1c marketing l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m s\u00e1ng t\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng, n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ng\u00f4n t\u1eeb cho c\u00e1c b\u00e0i vi\u1ebft, slogan, tagline,&#8230; Do \u0111\u1eb7c th\u00f9 v\u1ec1 ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe m\u00e0 copywriter ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ea7n ph\u1ea3i k\u1ebft h\u1ee3p nh\u1eefng y\u1ebfu t\u1ed1 y khoa kh\u00f4 khan b\u00ean c\u1ea1nh ngh\u1ec7 thu\u1eadt s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb tinh t\u1ebf. \u0110\u1ec3 tr\u00e1nh tr\u1edf th\u00e0nh m\u1ed9t \u201cth\u1ee3 vi\u1ebft\u201d b\u00ecnh th\u01b0\u1eddng, copywriter ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe nh\u1ea5t thi\u1ebft ph\u1ea3i \u201cgi\u00e0u\u201d<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/copywriter-nganh-cham-soc-suc-khoe\/#1_Giau_ki_nang_nghien_cuu_va_len_chien_luoc\" >1. Gi\u00e0u k\u0129 n\u0103ng nghi\u00ean c\u1ee9u v\u00e0 l\u00ean chi\u1ebfn l\u01b0\u1ee3c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/copywriter-nganh-cham-soc-suc-khoe\/#2_Giau_suc_sang_tao\" >2. Gi\u00e0u s\u1ee9c s\u00e1ng t\u1ea1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/copywriter-nganh-cham-soc-suc-khoe\/#3_Giau_ki_nang_viet_giau_ngon_tu\" >3. Gi\u00e0u k\u0129 n\u0103ng vi\u1ebft, gi\u00e0u ng\u00f4n t\u1eeb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/copywriter-nganh-cham-soc-suc-khoe\/#4_Giau_ki_nang_phan_tich_nghien_cuu_y_khoa\" >4. Gi\u00e0u k\u0129 n\u0103ng ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u y khoa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/copywriter-nganh-cham-soc-suc-khoe\/#5_Giau_von_song_kha_nang_quan_sat_su_hieu_biet_ve_khach_hangnguoi_benh\" >5. Gi\u00e0u v\u1ed1n s\u1ed1ng, kh\u1ea3 n\u0103ng quan s\u00e1t, s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng\/ng\u01b0\u1eddi b\u1ec7nh<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Giau_ki_nang_nghien_cuu_va_len_chien_luoc\"><\/span><span style=\"color: #017ab7;\">1. Gi\u00e0u k\u0129 n\u0103ng nghi\u00ean c\u1ee9u v\u00e0 l\u00ean chi\u1ebfn l\u01b0\u1ee3c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u1ea5t c\u1ea3 m\u1ecdi n\u1ed9i dung \u0111\u1ec1u c\u00f3 m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng l\u00e0 l\u00e0m cho ng\u01b0\u1eddi nghe tin v\u00e0o s\u1ea3n ph\u1ea9m\/ th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Khi \u0111\u00f3, copywriter \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t ng\u01b0\u1eddi thuy\u1ebft ph\u1ee5c. T\u1ea5t nhi\u00ean, \u0111\u1ec3 thuy\u1ebft ph\u1ee5c th\u00e0nh c\u00f4ng th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i thu th\u1eadp nh\u1eefng m\u1ea3nh gh\u00e9p v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,&#8230; T\u1eeb nh\u1eefng m\u1ea3nh gh\u00e9p n\u00e0y, c\u00e1c copywriter s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u1ee9c tranh t\u1ed5ng th\u1ec3 \u0111\u1ec3 l\u00ean chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">K\u0129 n\u0103ng nghi\u00ean c\u1ee9u v\u00e0 l\u00ean chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n c\u1ee7a c\u00e1c copywriter. Gi\u1ed1ng nh\u01b0 khi b\u1eaft \u0111\u1ea7u \u201cc\u01b0a c\u1ea9m\u201d crush, b\u1ea1n ph\u1ea3i t\u00ecm hi\u1ec3u v\u1ec1 s\u1edf th\u00edch, th\u00f3i quen c\u1ee7a \u0111\u1ed1i ph\u01b0\u01a1ng \u0111\u1ec3 c\u00f3 th\u1ec3 b\u1eaft chuy\u1ec7n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t. N\u1ebfu mu\u1ed1n l\u00e0m quen th\u00ec ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng. T\u01b0\u01a1ng t\u1ef1, copywriter l\u00e0 ng\u01b0\u1eddi gi\u00fap cho s\u1ea3n ph\u1ea9m\/th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ghi d\u1ea5u \u1ea5n trong l\u00f2ng kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn h\u1ecd s\u1eb5n s\u00e0ng \u201cm\u00f3c h\u1ea7u bao\u201d \u0111\u1ec3 mua.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t copywriter ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u201cgi\u00e0u\u201d k\u0129 n\u0103ng chi\u1ebfn l\u01b0\u1ee3c s\u1ebd gi\u00fap n\u1ed9i dung \u201cb\u1eaft \u0111\u00fang m\u1ea1ch\u201d kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u1ec1 m\u1eb7t th\u00f4ng tin y t\u1ebf.<\/span><\/p>\n<figure id=\"attachment_2625\" aria-describedby=\"caption-attachment-2625\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2625\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/unnamed-9.png\" alt=\"Kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u v\u00e0 l\u00ean chi\u1ebfn l\u01b0\u1ee3c \" width=\"512\" height=\"290\" \/><figcaption id=\"caption-attachment-2625\" class=\"wp-caption-text\">Kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u v\u00e0 l\u00ean chi\u1ebfn l\u01b0\u1ee3c<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2_Giau_suc_sang_tao\"><\/span><span style=\"color: #017ab7;\">2. Gi\u00e0u s\u1ee9c s\u00e1ng t\u1ea1o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trong \u0111\u1ecbnh ngh\u0129a v\u1ec1 copywriter c\u0169ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ea7m quan tr\u1ecdng c\u1ee7a kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o. \u00d3c s\u00e1ng t\u1ea1o ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh b\u1ea1n s\u1ebd m\u00e3i l\u00e0 \u201cth\u1ee3 vi\u1ebft\u201d b\u00ecnh th\u01b0\u1eddng hay l\u00e0 m\u1ed9t ngh\u1ec7 s\u0129.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 l\u00e0 t\u1ea1o ra m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi l\u1ea1, kh\u00e1c th\u01b0\u1eddng. Nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 vi\u1ec7c s\u1eafp x\u1ebfp l\u1ea1i theo m\u1ed9t tr\u1eadt t\u1ef1 kh\u00e1c \u0111i hay nh\u00ecn th\u1ea5y s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng \u1edf nh\u1eefng th\u1ee9 t\u01b0\u1edfng ch\u1eebng nh\u01b0 kh\u00f4ng li\u00ean quan. M\u1eb7c d\u00f9 kh\u00f3 \u0111\u1ecbnh ngh\u0129a nh\u01b0ng s\u1ef1 s\u00e1ng t\u1ea1o l\u1ea1i r\u1ea5t d\u1ec5 nh\u1eadn ra. Khi b\u1ea1n nh\u00ecn hay \u0111\u1ecdc, b\u1ea1n ngay l\u1eadp t\u1ee9c nh\u1eadn ra \u0111\u00f3 l\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u00e1ng t\u1ea1o l\u00e0 linh h\u1ed3n c\u1ee7a marketing. M\u1ed9t copywriter \u201cgi\u00e0u\u201d s\u00e1ng t\u1ea1o s\u1ebd gi\u00fap \u0111\u01b0a nh\u1eefng th\u00f4ng \u0111i\u1ec7p v\u1ec1 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe t\u01b0\u1edfng ch\u1eebng nh\u01b0 r\u1ea5t khoa h\u1ecdc, r\u1ea5t kh\u00f4 khan tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng, \u0111\u1ed9c \u0111\u00e1o, thuy\u1ebft ph\u1ee5c.<\/span><\/p>\n<figure id=\"attachment_2627\" aria-describedby=\"caption-attachment-2627\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2627 size-full\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/unnamed-10.png\" alt=\"S\u1ee9c s\u00e1ng t\u1ea1o v\u00f4 h\u1ea1n c\u1ee7a copywriter\" width=\"512\" height=\"342\" \/><figcaption id=\"caption-attachment-2627\" class=\"wp-caption-text\">S\u1ee9c s\u00e1ng t\u1ea1o v\u00f4 h\u1ea1n c\u1ee7a copywriter<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"3_Giau_ki_nang_viet_giau_ngon_tu\"><\/span><span style=\"color: #017ab7;\">3. Gi\u00e0u k\u0129 n\u0103ng vi\u1ebft, gi\u00e0u ng\u00f4n t\u1eeb<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u00f3c s\u00e1ng t\u1ea1o th\u00ec k\u0129 n\u0103ng vi\u1ebft c\u0169ng r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ecdi copywriter trong m\u1ecdi l\u0129nh v\u1ef1c. B\u1edfi l\u1ebd ng\u00f4n t\u1eeb ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5, l\u00e0 v\u0169 kh\u00ed \u0111\u1ec3 copywriter th\u1ec3 hi\u1ec7n v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh. M\u1ed9t copywriter ngh\u00e8o k\u0129 n\u0103ng vi\u1ebft s\u1ebd kh\u00f4ng th\u1ec3 tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, m\u1ea1ch l\u1ea1c v\u00e0 t\u1ea1o c\u1ea3m h\u1ee9ng n\u01a1i kh\u00e1ch h\u00e0ng.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Copywriter ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng ng\u00f2i b\u00fat s\u1eafc b\u00e9n c\u1ee7a m\u00ecnh \u0111\u1ec3 bi\u1ebfn nh\u1eefng th\u00f4ng tin khoa h\u1ecdc ph\u1ee9c t\u1ea1p th\u00e0nh m\u1ed9t n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 l\u00f4i cu\u1ed1n. \u0110\u1ed3ng th\u1eddi, k\u0129 n\u0103ng vi\u1ebft c\u0169ng b\u1ea3o g\u1ed3m c\u1ea3 kh\u1ea3 n\u0103ng \u0111i\u1ec1u ch\u1ec9nh ng\u00f4n ng\u1eef \u0111\u1ec3 n\u1ed9i dung v\u1eeba \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u1ec1 khoa h\u1ecdc, v\u1eeba d\u1ec5 hi\u1ec3u, c\u00f4 \u0111\u1ecdng.\u00a0 Khi \u0111\u00f3, c\u00e1c copywriter s\u1ebd l\u00e0 nh\u1eefng \u201ct\u1eafc k\u00e8 hoa\u201d gi\u00fap cho n\u1ed9i dung tr\u1edf n\u00ean \u0111a m\u00e0u s\u1eafc h\u01a1n, ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau nh\u01b0 b\u1ec7nh nh\u00e2n, gia \u0111\u00ecnh ng\u01b0\u1eddi b\u1ec7nh ho\u1eb7c b\u00e1c s\u0129.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi gi\u00e0u k\u0129 n\u0103ng vi\u1ebft, copywriter n\u00ean n\u1eafm v\u1eefng nh\u1eefng l\u00fd thuy\u1ebft c\u01a1 b\u1ea3n v\u1ec1 th\u00e0nh ph\u1ea7n, ng\u1eef ph\u00e1p, d\u1ea5u c\u00e2u v\u00e0 t\u00edch l\u0169y v\u1ed1n ng\u00f4n ng\u1eef d\u1ed3i d\u00e0o. Th\u1eadm ch\u00ed, b\u1eaft ch\u01b0\u1edbc phong c\u00e1ch vi\u1ebft t\u1eeb m\u1ed9t t\u00e1c gi\u1ea3 c\u1ee7a quy\u1ec3n s\u00e1ch b\u1ea1n v\u1eeba \u0111\u1ecdc c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hay. M\u1ed9t \u00fd t\u01b0\u1edfng m\u1edbi l\u1ea1, bay b\u1ed5ng c\u00f9ng v\u1edbi ng\u00f4n t\u1eeb s\u1eafc s\u1ea3o v\u00e0 ch\u1eaft l\u1ecdc ch\u1eafc ch\u1eafn s\u1ebd ghi \u0111i\u1ec3m v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<figure id=\"attachment_2630\" aria-describedby=\"caption-attachment-2630\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2630\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/unnamed-11.png\" alt=\"Ng\u00f4n ng\u1eef l\u00e0 v\u0169 kh\u00ed d\u00e0nh ri\u00eang cho copywriter\" width=\"512\" height=\"342\" \/><figcaption id=\"caption-attachment-2630\" class=\"wp-caption-text\">Ng\u00f4n ng\u1eef l\u00e0 v\u0169 kh\u00ed d\u00e0nh ri\u00eang cho copywriter<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"4_Giau_ki_nang_phan_tich_nghien_cuu_y_khoa\"><\/span><span style=\"color: #017ab7;\">4. Gi\u00e0u k\u0129 n\u0103ng ph\u00e2n t\u00edch nghi\u00ean c\u1ee9u y khoa<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 cho ra m\u1ed9t b\u1ea3n copy \u0111\u1ec3 \u0111\u1eddi, \u1ea5n t\u01b0\u1ee3ng, c\u00e1c copywriter c\u1ea7n r\u1ea5t nhi\u1ec1u ngu\u1ed3n th\u00f4ng tin \u0111\u1ec3 l\u00e0m ch\u1ea5t li\u1ec7u s\u00e1ng t\u1ea1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong l\u0129nh v\u1ef1c y t\u1ebf, nguy\u00ean t\u1eafc \u0111\u1ea7u ti\u00ean m\u00e0 c\u00e1c copywriter c\u1ea7n ph\u1ea3i n\u1eafm ch\u00ednh l\u00e0 t\u00ednh ch\u00ednh x\u00e1c. V\u00ec v\u1eady, ph\u00e2n t\u00edch nhi\u1ec1u ngu\u1ed3n th\u00f4ng tin y khoa s\u1ebd gi\u00fap th\u1ea5u hi\u1ec3u ho\u00e0n to\u00e0n v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c th\u00f4ng tin \u0111\u00fang. S\u1eed d\u1ee5ng c\u00e1c nghi\u00ean c\u1ee9u y khoa c\u0169ng gi\u00fap b\u1ea1n b\u1eaft \u0111\u01b0\u1ee3c insight \u0111\u1ec3 ti\u1ebfp c\u1eadn b\u00e1c s\u0129 v\u00e0 b\u1ec7nh nh\u00e2n m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5, khi so\u1ea1n m\u1ed9t TVC d\u00e0nh cho \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi b\u1ec7nh \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng, c\u00e1c nghi\u00ean c\u1ee9u\u00a0 y khoa s\u1ebd gi\u00fap copywriter \u0111\u00e0o s\u00e2u v\u00e0o t\u00ecnh tr\u1ea1ng kh\u00f3 kh\u0103n c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh v\u00e0 c\u00e1c b\u00e1c s\u0129 \u0111i\u1ec1u tr\u1ecb. T\u1eeb \u0111\u00f3, n\u1ed9i dung \u0111\u01b0a ra s\u1ebd k\u1ebft n\u1ed1i nhi\u1ec1u h\u01a1n t\u1edbi ng\u01b0\u1eddi xem.\u00a0\u00a0<\/span><\/p>\n<figure id=\"attachment_2632\" aria-describedby=\"caption-attachment-2632\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2632\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/unnamed-12.png\" alt=\"Copywriter ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ea7n trau d\u1ed3i k\u0129 n\u0103ng nghi\u00ean c\u1ee9u y khoa\" width=\"512\" height=\"342\" \/><figcaption id=\"caption-attachment-2632\" class=\"wp-caption-text\">Copywriter ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ea7n trau d\u1ed3i k\u0129 n\u0103ng nghi\u00ean c\u1ee9u y khoa<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"5_Giau_von_song_kha_nang_quan_sat_su_hieu_biet_ve_khach_hangnguoi_benh\"><\/span><span style=\"color: #017ab7;\">5. Gi\u00e0u v\u1ed1n s\u1ed1ng, kh\u1ea3 n\u0103ng quan s\u00e1t, s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng\/ng\u01b0\u1eddi b\u1ec7nh<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Gi\u00e0u v\u1ed1n s\u1ed1ng v\u00e0 kh\u1ea3 n\u0103ng quan s\u00e1t s\u1ebd gi\u00fap copywriter d\u1ec5 ti\u1ebfn xa h\u01a1n trong ngh\u1ec1. Nh\u1eefng copywriter gi\u1ecfi th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 hi\u1ec3u bi\u1ebft uy\u00ean th\u00e2m, v\u1ed1n s\u1ed1ng d\u00e0y d\u1eb7n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c quan s\u00e1t \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, \u0111\u1eb7t m\u00ecnh v\u00e0o ho\u00e0n c\u1ea3nh c\u1ee7a nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y, tr\u1ea3i nghi\u1ec7m cu\u1ed9c s\u1ed1ng gi\u1ed1ng nh\u01b0 h\u1ecd th\u00ec nh\u1eefng n\u1ed9i dung t\u1ea1o ra s\u1ebd mang t\u00ednh thuy\u1ebft ph\u1ee5c cao h\u01a1n, d\u1ec5 d\u00e0ng lay \u0111\u1ed9ng tr\u00e1i tim kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh vi\u1ec7c hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c ki\u1ebfn th\u1ee9c y khoa, copywriter c\u1ea7n x\u00e2y d\u1ef1ng nh\u1eefng n\u1ec1n t\u1ea3ng chinh ph\u1ee5c ng\u01b0\u1eddi \u0111\u1ecdc \u1edf nh\u1eefng l\u0129nh v\u1ef1c kh\u00e1c:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u1ec1 v\u0103n ho\u00e1: t\u1eadp t\u1ee5c, t\u00f4n gi\u00e1o, c\u00e1c gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng, ni\u1ec1m tin c\u1ee7a c\u00e1c nh\u00f3m ng\u01b0\u1eddi trong x\u00e3 h\u1ed9i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u1ec1 gi\u1ea3i tr\u00ed\/ xu h\u01b0\u1edbng: nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra, \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng, \u0111\u01b0\u1ee3c quan t\u00e2m, tr\u1edf th\u00e0nh tr\u00e0o l\u01b0u,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u1ec1 t\u00e2m l\u00fd h\u1ecdc, h\u00e0nh vi con ng\u01b0\u1eddi (<a href=\"https:\/\/hedima.vn\/journey\/mot-so-khai-niem-trong-marketing\/\">insight<\/a>)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u1ea1n li\u00ean k\u1ebft v\u1edbi cu\u1ed9c s\u1ed1ng c\u00e0ng \u0111a d\u1ea1ng th\u00ec n\u1ed9i dung c\u00e0ng t\u01b0\u01a1i m\u1edbi, t\u1ee9c th\u1eddi, kh\u00f4ng nh\u00e0m ch\u00e1n hay b\u1ecb r\u1eadp khu\u00f4n.<\/span><\/p>\n<figure id=\"attachment_2633\" aria-describedby=\"caption-attachment-2633\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2633\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/unnamed-13.png\" alt=\"Th\u1ea5u hi\u1ec3u, n\u1eafm b\u1eaft insight t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a copywriter\" width=\"512\" height=\"341\" \/><figcaption id=\"caption-attachment-2633\" class=\"wp-caption-text\">Th\u1ea5u hi\u1ec3u, n\u1eafm b\u1eaft insight t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a copywriter<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng ng\u01b0\u1eddi theo \u0111u\u1ed5i nghi\u1ec7p copywriter ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe l\u00e0 ng\u01b0\u1eddi t\u1ea1o ra ti\u1ebfng n\u00f3i cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng s\u1ef1 tin t\u01b0\u1edfng n\u01a1i b\u1ec7nh nh\u00e2n, nh\u00e2n vi\u00ean y t\u1ebf. Ch\u00ednh v\u00ec v\u1eady, n\u1ebfu b\u1ea1n \u0111ang khao kh\u00e1t \u0111i tr\u00ean con \u0111\u01b0\u1eddng n\u00e0y, h\u00e3y c\u1ed1 g\u1eafng cho b\u1ea3n th\u00e2n tr\u1edf th\u00e0nh m\u1ed9t ng\u01b0\u1eddi \u201cgi\u00e0u c\u00f3\u201d \u0111\u1ec3 c\u00f3 th\u1ec3 giao ti\u1ebfp, c\u01b0a \u0111\u1ed5 ng\u01b0\u1eddi \u0111\u1ecdc b\u1eb1ng nh\u01b0ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng!<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c2a0eb98fe0063577858' value='6a3c2a0eb98fe0063577858'><input type='hidden' id='bg-show-more-text-6a3c2a0eb98fe0063577858' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c2a0eb98fe0063577858' value='Show Less'><a id='bg-showmore-action-6a3c2a0eb98fe0063577858' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c2a0eb98fe0063577858' >\n<ol>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.writersbureau.com\/writing\/What-Skills-Does-A-Copywriter-Require.htm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.writersbureau.com\/writing\/What-Skills-Does-A-Copywriter-Require.htm<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/hedima.vn\/journey\/mot-so-khai-niem-trong-marketing\/\" rel=\"nofollow\"><span style=\"font-weight: 400\">https:\/\/www.brafton.com\/blog\/content-writing\/copywriting-skills-you-need-to-succeed\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/medcommsprofessionals.com\/blog-and-advice\/top-5-skills-successful-career-medcomms-copywriting\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/medcommsprofessionals.com\/blog-and-advice\/top-5-skills-successful-career-medcomms-copywriting\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/ybox.vn\/ky-nang\/6-ky-nang-can-co-de-tro-thanh-mot-copywriter-toan-nang-t7yjorc5wt\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/ybox.vn\/ky-nang\/6-ky-nang-can-co-de-tro-thanh-mot-copywriter-toan-nang-t7yjorc5wt<\/span><\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Copywriter trong l\u0129nh v\u1ef1c marketing l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m s\u00e1ng t\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng, n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ng\u00f4n t\u1eeb cho c\u00e1c b\u00e0i vi\u1ebft, slogan, tagline,&#8230; Do \u0111\u1eb7c th\u00f9 v\u1ec1 ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe m\u00e0 copywriter ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ea7n ph\u1ea3i k\u1ebft h\u1ee3p nh\u1eefng y\u1ebfu t\u1ed1 y khoa [&#8230;]\n","protected":false},"author":13,"featured_media":2642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[36],"class_list":["post-2622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-content-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2622"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2622\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2642"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}