{"id":2613,"date":"2021-09-08T14:18:02","date_gmt":"2021-09-08T07:18:02","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2613"},"modified":"2021-09-08T14:18:02","modified_gmt":"2021-09-08T07:18:02","slug":"sales-funnel-la-gi","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/sales-funnel-la-gi\/","title":{"rendered":"4 b\u01b0\u1edbc ho\u00e0n thi\u1ec7n c\u00e1c giai \u0111o\u1ea1n trong sales funnel"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang c\u00f3 mong mu\u1ed1n d\u1eabn \u0111\u1ea7u xu th\u1ebf th\u00f4ng qua digital marketing, th\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 n\u00e0o b\u1ecf qua m\u00f4 h\u00ecnh ph\u1ec5u b\u00e1n h\u00e0ng (sales funnel) &#8211; c\u00f4ng th\u1ee9c chi\u1ebfm l\u0129nh tr\u00e1i tim kh\u00e1ch h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/sales-funnel-la-gi\/#1_Sales_funnel_la_gi\" >1. Sales funnel l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/sales-funnel-la-gi\/#11_Mo_hinh_pheu_ban_hang\" >1.1. M\u00f4 h\u00ecnh ph\u1ec5u b\u00e1n h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/sales-funnel-la-gi\/#12_Gia_tri_ma_sales_funnel_se_mang_lai_cho_doanh_nghiep\" >1.2. Gi\u00e1 tr\u1ecb m\u00e0 sales funnel s\u1ebd mang l\u1ea1i cho doanh nghi\u1ec7p<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/sales-funnel-la-gi\/#2_Phan_loai_khach_hang_trong_sales_funnel\" >2. Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng trong sales funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/sales-funnel-la-gi\/#3_4_buoc_hoan_thien_cac_giai_doan_trong_sales_funnel\" >3. 4 b\u01b0\u1edbc ho\u00e0n thi\u1ec7n c\u00e1c giai \u0111o\u1ea1n trong sales funnel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/sales-funnel-la-gi\/#Buoc_1_Danh_gia_chat_luong_lead\" >B\u01b0\u1edbc 1: \u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng lead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/sales-funnel-la-gi\/#Buoc_2_Xac_dinh_chien_luoc_danh_cho_MQL\" >B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u00e0nh cho MQL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/sales-funnel-la-gi\/#Buoc_3_Thuc_hien_danh_gia_hoat_dong_marketing_dua_tren_lead_scoring\" >B\u01b0\u1edbc 3: Th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng marketing d\u1ef1a tr\u00ean lead scoring<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/sales-funnel-la-gi\/#Buoc_4_Toi_uu_hoa_cac_giai_doan_trong_sales_funnel\" >B\u01b0\u1edbc 4: T\u1ed1i \u01b0u h\u00f3a c\u00e1c giai \u0111o\u1ea1n trong sales funnel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/sales-funnel-la-gi\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Sales_funnel_la_gi\"><\/span><span style=\"color: #017ab7;\">1. Sales funnel l\u00e0 g\u00ec?<\/span><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"11_Mo_hinh_pheu_ban_hang\"><\/span><span style=\"color: #017ab7;\">1.1. M\u00f4 h\u00ecnh ph\u1ec5u b\u00e1n h\u00e0ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2616\" aria-describedby=\"caption-attachment-2616\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2616\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/VetPartners-Corner.jpg\" alt=\"M\u00f4 h\u00ecnh ph\u1ec5u b\u00e1n h\u00e0ng\" width=\"900\" height=\"683\" \/><figcaption id=\"caption-attachment-2616\" class=\"wp-caption-text\">M\u00f4 h\u00ecnh ph\u1ec5u b\u00e1n h\u00e0ng<\/figcaption><\/figure>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">T\u1ea1i sao sales funnel \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u01b0\u1edbi d\u1ea1ng h\u00ecnh ph\u1ec5u?<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 h\u00ecnh dung \u0111\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh \u201cs\u00e0ng l\u1ecdc\u201d \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Nhi\u1ec7m v\u1ee5 c\u1ee7a marketer l\u00e0 thu h\u00fat t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn mi\u1ec7ng ph\u1ec5u, th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 t\u00ecm ra ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Trong thu\u1eadt ng\u1eef marketing, sale funnel \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 qu\u00e1 tr\u00ecnh thi\u1ebft l\u1eadp <a href=\"https:\/\/hedima.vn\/journey\/customer-journey-la-gi\/\">h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (customer journey)<\/a> t\u1eeb giai \u0111o\u1ea1n kh\u00e1ch h\u00e0ng ph\u00e1t hi\u1ec7n nhu c\u1ea7u \u0111\u1ebfn khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\u00a0<\/span><\/i><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Gia_tri_ma_sales_funnel_se_mang_lai_cho_doanh_nghiep\"><\/span><span style=\"color: #017ab7;\">1.2. Gi\u00e1 tr\u1ecb m\u00e0 sales funnel s\u1ebd mang l\u1ea1i cho doanh nghi\u1ec7p<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #017ab7;\"><b>\u0110\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng marketing:<\/b><\/span><span style=\"font-weight: 400;\"> sales funnel \u0111\u01b0\u1ee3c t\u1ea1o ra tr\u00ean t\u01b0 duy l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng ph\u00e1n \u0111o\u00e1n, ph\u00e2n t\u00edch x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p. Sales funnel s\u1ebd l\u00e0 \u201ckim ch\u1ec9 nam\u201d t\u1eeb vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing, cho \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh th\u00edch h\u1ee3p trong khi chi\u1ebfn d\u1ecbch \u0111ang di\u1ec5n ra.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b>Ph\u00e1t tri\u1ec3n n\u1ed9i dung ph\u00f9 h\u1ee3p:<\/b><\/span><span style=\"font-weight: 400;\"> doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p n\u1ed9i dung thuy\u1ebft ph\u1ee5c trong t\u1eebng giai \u0111o\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Sales funnel s\u1ebd gi\u00fap n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i \u201c\u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang th\u1eddi \u0111i\u1ec3m\u201d. Vi\u1ec7c hi\u1ec3u r\u00f5 insight, t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u1eebng giai \u0111o\u1ea1n c\u00e2n nh\u1eafc mua s\u1ea3n ph\u1ea9m, gi\u00fap qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng n\u1ed9i dung ch\u00ednh x\u00e1c v\u00e0 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau h\u01a1n.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b>Ph\u00e2n ph\u1ed1i ngu\u1ed3n l\u1ef1c th\u00edch h\u1ee3p:<\/b><\/span><span style=\"font-weight: 400;\"> kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m \u0111\u1ec1u \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, sales funnel s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra nh\u1eefng d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c h\u01a1n \u0111\u1ec3 \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 nh\u00e2n l\u1ef1c th\u00edch h\u1ee3p cho t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng.\u00a0\u00a0<\/span><b><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Phan_loai_khach_hang_trong_sales_funnel\"><\/span><span style=\"color: #017ab7;\">2. Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng trong sales funnel<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2606\" aria-describedby=\"caption-attachment-2606\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2606\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/unnamed-6.png\" alt=\"Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng trong sales funnel\" width=\"512\" height=\"219\" \/><figcaption id=\"caption-attachment-2606\" class=\"wp-caption-text\">Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng trong sales funnel<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch tr\u00ean, marketer c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng trong ph\u1ec5u b\u00e1n h\u00e0ng. Theo <\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33711\/the-steps-you-need-to-define-the-stages-of-your-sales-marketing-funnel.aspx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\">, ph\u1ec5u \u0111\u01b0\u1ee3c chia th\u00e0nh 6 nh\u00f3m kh\u00e1ch h\u00e0ng ch\u00ednh:<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b>Visitor:<\/b><\/span><span style=\"font-weight: 400;\"> \u1edf mi\u1ec7ng ph\u1ec5u, b\u1ea1n mong mu\u1ed1n thu h\u00fat nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, \u0111\u1ec3 t\u00ecm ra t\u1ea5t c\u1ea3 nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b>Lead:<\/b><\/span><span style=\"font-weight: 400;\"> l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m, th\u00edch th\u00fa \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. T\u1eeb ch\u00e2n dung c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c th\u00edch h\u1ee3p.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b>Marketing qualified lead (MQL):<\/b><\/span><span style=\"font-weight: 400;\"> \u1edf giai \u0111o\u1ea1n ti\u1ebfp theo, b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 thu h\u1eb9p ph\u1ea1m vi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u00e2y l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m sau qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn c\u1ee7a \u0111\u1ed9i marketing. M\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u00e3 thu h\u00fat h\u1ecd, th\u1eadm ch\u00ed nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y \u0111\u00e3 d\u00f9ng th\u1eed sample, hay tham d\u1ef1 webinar do b\u1ea1n t\u1ed5 ch\u1ee9c.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b>Sales accepted lead (SAL):<\/b><\/span><span style=\"font-weight: 400;\"> sau khi \u0111\u1ed9i marketing ho\u00e0n t\u1ea5t, th\u00ec \u0111\u1ed9i sales s\u1ebd nh\u1eadp cu\u1ed9c. SAL l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng t\u00ecm \u0111\u1ebfn \u0111\u1ed9i sales \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn t\u01b0 v\u1ea5n v\u1ec1 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b>Opportunities:<\/b><\/span><span style=\"font-weight: 400;\"> \u0111\u00e2y l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111i g\u1ea7n h\u1ebft h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng m\u00e0 marketer t\u1ea1o ra. Sau khi \u0111\u1ed9i marketing v\u00e0 sales thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, \u0111\u00e2y l\u00e0 giai \u0111o\u1ea1n v\u00e0ng, khi kh\u00e1ch h\u00e0ng \u0111\u00e3 kh\u00e1 ch\u1eafc ch\u1eafn v\u1ec1 quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b>Customer:<\/b><\/span><span style=\"font-weight: 400;\"> kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u00e0nh vi chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng.<\/span><b><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_4_buoc_hoan_thien_cac_giai_doan_trong_sales_funnel\"><\/span><span style=\"color: #017ab7;\">3. 4 b\u01b0\u1edbc ho\u00e0n thi\u1ec7n c\u00e1c giai \u0111o\u1ea1n trong sales funnel<\/span><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_1_Danh_gia_chat_luong_lead\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 1: \u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng lead<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc m\u1ed7i chi\u1ebfn d\u1ecbch marketing, x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t. T\u1eadn d\u1ee5ng \u01b0u \u0111i\u1ec3m c\u1ee7a sales funnel, sau khi marketer \u0111\u00e3 s\u00e0ng l\u1ecdc \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u00e3y \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng lead tr\u00ean hai kh\u00eda c\u1ea1nh sau:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead c\u00f3 th\u1eadt s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi ch\u00e2n d\u00f9ng kh\u00e1ch h\u00e0ng c\u1ee7a ban kh\u00f4ng (FIT)?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead c\u00f3 th\u1ec3 hi\u1ec7n s\u1ef1 th\u00edch th\u00fa v\u1edbi s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p kh\u00f4ng (INTEREST)?<\/span><\/li>\n<\/ol>\n<figure id=\"attachment_2607\" aria-describedby=\"caption-attachment-2607\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2607\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/unnamed-7.png\" alt=\"\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng lead\" width=\"512\" height=\"372\" \/><figcaption id=\"caption-attachment-2607\" class=\"wp-caption-text\">\u0110\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng lead<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean s\u01a1 \u0111\u1ed3 tr\u00ean, fit l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m. Interest l\u00e0 ch\u1ec9 s\u1ed1 quan t\u00e2m, y\u00eau th\u00edch s\u1ea3n ph\u1ea9m. Trong tr\u01b0\u1eddng h\u1ee3p t\u1ed1t nh\u1ea5t, kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 nhu c\u1ea7u mua h\u00e0ng, \u0111\u1ed3ng th\u1eddi y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, t\u00ednh l\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ebd cao h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0ng v\u1edbi tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, nh\u01b0ng ch\u01b0a s\u1eb5n s\u00e0ng mua h\u00e0ng, ho\u1eb7c kh\u00f4ng bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, l\u00fac n\u00e0y\u00a0 b\u1ea1n c\u1ea7n ph\u1ea3i kh\u01a1i g\u1ee3i s\u1ef1 h\u1ee9ng th\u00fa c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong tr\u01b0\u1eddng h\u1ee3p ng\u01b0\u1ee3c l\u1ea1i, kh\u00e1ch h\u00e0ng r\u1ea5t mu\u1ed1n mua h\u00e0ng, nh\u01b0ng ch\u01b0a th\u1eadt s\u1ef1 c\u00f3 nhu c\u1ea7u, hay kh\u00f4ng \u0111\u1ee7 kh\u1ea3 n\u0103ng \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, b\u1ea1n n\u00ean l\u01b0u \u00fd th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c follow-up \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_2_Xac_dinh_chien_luoc_danh_cho_MQL\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u00e0nh cho MQL<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean hai ch\u1ec9 s\u1ed1 fit v\u00e0 interest \u1edf tr\u00ean, doanh nghi\u1ec7p th\u01b0\u1eddng l\u1ef1a ch\u1ecdn m\u1ed9t trong hai chi\u1ebfn l\u01b0\u1ee3c marketing sau:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>A Focus on Fit:<\/b><\/span><span style=\"font-weight: 400;\"> t\u1eadp trung khai th\u00e1c c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>A Focus on Interest level:<\/b><\/span><span style=\"font-weight: 400;\"> t\u1eadp trung khai th\u00e1c c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng t\u00ecm \u0111\u1ebfn b\u1ea1n, c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng g\u1eedi y\u00eau c\u1ea7u mong mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m hay y\u00eau c\u1ea7u d\u00f9ng th\u1eed.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">D\u00f9 b\u1ea1n ch\u1ecdn \u01b0u ti\u00ean ti\u1ebfp c\u1eadn nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o h\u00e3y d\u1ef1a tr\u00ean nh\u1eefng s\u1ed1 li\u1ec7u m\u00e0 \u0111\u01b0a ra ph\u00e1n \u0111o\u00e1n thay v\u00ec nh\u1eefng gi\u1ea3 thi\u1ebft c\u1ee7a b\u1ea3n th\u00e2n.\u00a0<\/span><\/i><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_3_Thuc_hien_danh_gia_hoat_dong_marketing_dua_tren_lead_scoring\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 3: Th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng marketing d\u1ef1a tr\u00ean lead scoring<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn, thang \u0111i\u1ec3m <\/span><span style=\"font-weight: 400;\">lead scoring<\/span><span style=\"font-weight: 400;\"> c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n l\u1ef1a ch\u1ecdn nh\u1eefng h\u00ecnh th\u1ee9c marketing ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n<figure id=\"attachment_2608\" aria-describedby=\"caption-attachment-2608\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2608\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/unnamed-8.png\" alt=\"Thang \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 lead\" width=\"512\" height=\"288\" \/><figcaption id=\"caption-attachment-2608\" class=\"wp-caption-text\">Thang \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 lead<\/figcaption><\/figure>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Lead Scoring d\u1ef1a v\u00e0o nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o?<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng: m\u1ed7i kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0ng c\u00f3 th\u00f3i quen kh\u00e1c nhau tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ea7n bao nhi\u00eau h\u00e0nh \u0111\u1ed9ng tr\u01b0\u1edbc khi mua h\u00e0ng d\u1ef1a tr\u00ean nh\u1eefng s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>V\u00ed d\u1ee5:<\/em> s\u1ed1 l\u1ea7n xem website, s\u1ed1 l\u1ea7n download c\u00e1c t\u00e0i li\u1ec7u b\u1ea1n cung c\u1ea5p, hay \u0111\u0103ng k\u00fd tham d\u1ef1 h\u1ed9i th\u1ea3o gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m. D\u1ef1a tr\u00ean thang \u0111i\u1ec3m n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng \u0111ang \u1edf v\u1ecb tr\u00ed n\u00e0o tr\u00ean h\u00e0nh tr\u00ecnh c\u0169ng nh\u01b0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0o s\u1ebd ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_4_Toi_uu_hoa_cac_giai_doan_trong_sales_funnel\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 4: T\u1ed1i \u01b0u h\u00f3a c\u00e1c giai \u0111o\u1ea1n trong sales funnel<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">L\u00ean chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 v\u00e0 ch\u00ednh x\u00e1c cho t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng, t\u1eebng giai \u0111o\u1ea1n trong ph\u1ec5u r\u1ea5t quan tr\u1ecdng. B\u1ea1n n\u00ean c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ri\u00eang cho t\u1eebng giai \u0111o\u1ea1n, v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i qua t\u1eebng giai \u0111o\u1ea1n c\u1ee7a sales funnel t\u1eeb ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1edbi xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111ang th\u1ecbnh h\u00e0nh trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i, sales funnel s\u1ebd tr\u1edf th\u00e0nh checklist h\u1eefu d\u1ee5ng cho marketer trong b\u1ea5t k\u00ec l\u0129nh v\u1ef1c n\u00e0o. Hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 m\u00f4 h\u00ecnh sales funnel s\u1ebd gi\u00fap chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng cao d\u1ef1a tr\u00ean nh\u1eefng t\u00ednh to\u00e1n c\u00f3 chi\u1ebfn thu\u1eadt!<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c154a7f7cc4038713408' value='6a3c154a7f7cc4038713408'><input type='hidden' id='bg-show-more-text-6a3c154a7f7cc4038713408' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c154a7f7cc4038713408' value='Show Less'><a id='bg-showmore-action-6a3c154a7f7cc4038713408' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c154a7f7cc4038713408' >\n<ol>\n<li><a href=\"https:\/\/exporthub.co\/business-sales-funnel-benefits\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/exporthub.co\/business-sales-funnel-benefits\/<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33711\/the-steps-you-need-to-define-the-stages-of-your-sales-marketing-funnel.aspx\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33711\/the-steps-you-need-to-define-the-stages-of-your-sales-marketing-funnel.aspx<\/span><\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang c\u00f3 mong mu\u1ed1n d\u1eabn \u0111\u1ea7u xu th\u1ebf th\u00f4ng qua digital marketing, th\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 n\u00e0o b\u1ecf qua m\u00f4 h\u00ecnh ph\u1ec5u b\u00e1n h\u00e0ng (sales funnel) &#8211; c\u00f4ng th\u1ee9c chi\u1ebfm l\u0129nh tr\u00e1i tim kh\u00e1ch h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.\u00a0 1. Sales funnel l\u00e0 g\u00ec? 1.1. M\u00f4 h\u00ecnh ph\u1ec5u b\u00e1n h\u00e0ng [&#8230;]\n","protected":false},"author":13,"featured_media":2618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[34],"class_list":["post-2613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-chien-luoc-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2613"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2618"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}