{"id":2611,"date":"2021-09-08T14:27:25","date_gmt":"2021-09-08T07:27:25","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2611"},"modified":"2021-09-08T14:27:25","modified_gmt":"2021-09-08T07:27:25","slug":"ban-biet-gi-ve-quang-cao-out-of-home-ooh","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/ban-biet-gi-ve-quang-cao-out-of-home-ooh\/","title":{"rendered":"B\u1ea1n bi\u1ebft g\u00ec v\u1ec1 qu\u1ea3ng c\u00e1o Out-of-Home (OOH)?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">C\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n th\u00ec c\u00e0ng c\u00f3 nhi\u1ec1u lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o online m\u1edbi ra \u0111\u1eddi nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 th\u1ecb hi\u1ebfu c\u1ee7a c\u00f4ng ch\u00fang. Tuy v\u1eady, OOH v\u1eabn chi\u1ebfm gi\u1eef m\u1ed9t v\u1ecb th\u1ebf ri\u00eang v\u00e0 r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng b\u1edfi nh\u1eefng ti\u1ec7n \u00edch m\u00e0 n\u00f3 mang l\u1ea1i cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p. C\u00f9ng t\u00ecm hi\u1ec3u b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a HEDIMA \u0111\u1ec3 bi\u1ebft th\u00eam v\u1ec1 lo\u1ea1i h\u00ecnh n\u00e0y nh\u00e9!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/ban-biet-gi-ve-quang-cao-out-of-home-ooh\/#1_OOH_la_gi\" >1. OOH l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/ban-biet-gi-ve-quang-cao-out-of-home-ooh\/#2_Loi_ich_cua_OOH\" >2. L\u1ee3i \u00edch c\u1ee7a OOH\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/ban-biet-gi-ve-quang-cao-out-of-home-ooh\/#Nang_cao_nhan_thuc_thuong_hieu\" >N\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/ban-biet-gi-ve-quang-cao-out-of-home-ooh\/#Thuc_day_nguoi_tieu_dung_hanh_dong\" >Th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0nh \u0111\u1ed9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/ban-biet-gi-ve-quang-cao-out-of-home-ooh\/#Huong_toi_da_dang_nhom_khach_hang\" >H\u01b0\u1edbng t\u1edbi \u0111a d\u1ea1ng nh\u00f3m kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/ban-biet-gi-ve-quang-cao-out-of-home-ooh\/#3_Cac_loai_hinh_OOH\" >3. C\u00e1c lo\u1ea1i h\u00ecnh OOH<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/ban-biet-gi-ve-quang-cao-out-of-home-ooh\/#Transit\" >Transit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/ban-biet-gi-ve-quang-cao-out-of-home-ooh\/#Billboard\" >Billboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/ban-biet-gi-ve-quang-cao-out-of-home-ooh\/#POSM\" >POSM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/ban-biet-gi-ve-quang-cao-out-of-home-ooh\/#Street_Furniture\" >Street Furniture\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/ban-biet-gi-ve-quang-cao-out-of-home-ooh\/#Roadshow\" >Roadshow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/ban-biet-gi-ve-quang-cao-out-of-home-ooh\/#Banner\" >Banner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/hedima.vn\/journey\/ban-biet-gi-ve-quang-cao-out-of-home-ooh\/#Poster\" >Poster<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_OOH_la_gi\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">1. OOH l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trong l\u0129nh v\u1ef1c marketing, khi n\u00f3i \u0111\u1ebfn qu\u1ea3ng c\u00e1o OOH ngh\u0129a l\u00e0 nh\u1eafc \u0111\u1ebfn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi (out-of-home) nh\u01b0 bi\u1ec3n qu\u1ea3ng c\u00e1o, pano, billboard, qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng (xe bus, taxi)\u2026 Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u00ecn th\u1ea5y lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o n\u00e0y trong thang m\u00e1y, si\u00eau th\u1ecb, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i c\u0169ng \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o k\u00eanh OOH.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OOH l\u00e0 m\u1ed9t danh m\u1ee5c m\u1edf r\u1ed9ng v\u00e0 ng\u00e0y nay th\u1ec3 hi\u1ec7n kho\u1ea3n chi ti\u00eau kho\u1ea3ng 29 t\u1ef7 \u0111\u00f4 la tr\u00ean c\u00e1c th\u1ecb tr\u01b0\u1eddng ch\u00ednh tr\u00ean th\u1ebf gi\u1edbi. M\u1ed9t s\u1ed1 nh\u00e0 qu\u1ea3ng c\u00e1o quan tr\u1ecdng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, bao g\u1ed3m McDonalds, Apple, Amazon, HBO v\u00e0 Coca-Cola, \u0111\u1ec1u s\u1eed d\u1ee5ng th\u01b0\u1eddng xuy\u00ean v\u00e0 r\u1ed9ng r\u00e3i c\u00e1c \u0111\u1ecbnh d\u1ea1ng OOH kh\u00e1c nhau trong c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n thay \u0111\u1ed5i, qu\u1ea3ng c\u00e1o OOH li\u00ean t\u1ee5c l\u00e0m m\u1edbi m\u00ecnh v\u00e0 t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 nh\u1eefng l\u1ee3i th\u1ebf s\u1eb5n c\u00f3. Hi\u1ec7n nay, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng quan tr\u1ecdng trong c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00e1c d\u1ee5ng n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a OOH ch\u00ednh l\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng l\u1edbn \u0111\u1ed1i t\u01b0\u1ee3ng h\u00e0ng ng\u00e0y. Tuy nhi\u00ean, COVID lan r\u1ed9ng ra to\u00e0n th\u1ebf gi\u1edbi \u0111\u00e3 khi\u1ebfn nhi\u1ec1u n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi \u0111\u01b0a ra c\u00e1c l\u1ec7nh gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i, ng\u01b0\u1eddi d\u00e2n b\u1ecb h\u1ea1n ch\u1ebf ra kh\u1ecfi nh\u00e0. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c nh\u1eefng lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi tr\u1edf n\u00ean v\u00f4 c\u00f9ng k\u00e9m hi\u1ec7u qu\u1ea3. V\u00ec th\u1ebf, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng bu\u1ed9c ph\u1ea3i c\u1eaft gi\u1ea3m r\u1ea5t l\u1edbn ngu\u1ed3n ng\u00e2n s\u00e1ch cho OOH. V\u00ec th\u1ebf, c\u00f3 th\u1ec3 n\u00f3i n\u0103m 2020 l\u00e0 m\u1ed9t n\u0103m \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng v\u00e0 kh\u1ee7ng ho\u1ea3ng \u0111\u1ed1i v\u1edbi OOH. Theo WFA, chi ti\u00eau cho qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u00e3 gi\u1ea3m 49% so v\u1edbi k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u1eb7t ra v\u00e0 gi\u1ea3m 39% trong n\u1eeda cu\u1ed1i n\u0103m 2020.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Song song v\u1edbi th\u00e1ch th\u1ee9c th\u00ec COVID-19 c\u0169ng mang l\u1ea1i c\u01a1 h\u1ed9i chuy\u1ec3n minhf cho OOH. Khi m\u1ecdi ng\u01b0\u1eddi \u00edt ra ngo\u00e0i, h\u1ecd s\u1ebd c\u00f3 c\u00f3 xu h\u01b0\u1edbng c\u1ea3m th\u1ea5y \u201cm\u1ec7t m\u1ecfi\u201d v\u00e0 ch\u00e1n n\u1ea3n v\u1edbi c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, Internet v\u00e0 c\u00f3 \u00fd th\u1ee9c nhi\u1ec1u h\u01a1n v\u1ec1 c\u00e1c tr\u1ea3i nghi\u1ec7m \u1edf ngo\u00e0i tr\u1eddi. Theo b\u00e1o c\u00e1o kh\u1ea3o s\u00e1t c\u1ee7a OAAA:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">68% m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y h\u1ecd d\u00e0nh qu\u00e1 nhi\u1ec1u th\u1eddi gian tr\u00ean m\u00e0n h\u00ecnh \u0111i\u1ec7n t\u1eed v\u00e0 kh\u00f4ng th\u00edch c\u00e1c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">69% \u0111\u00e1nh gi\u00e1 cao h\u01a1n v\u1ec1 m\u00f4i tr\u01b0\u1eddng ngo\u00e0i tr\u1eddi xung quanh h\u1ecd.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">45% ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c b\u1ea3ng qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng OOH kh\u00e1c nhi\u1ec1u h\u01a1n tr\u01b0\u1edbc khi \u0111\u1ea1i d\u1ecbch b\u1eaft \u0111\u1ea7u.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_Loi_ich_cua_OOH\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">2. L\u1ee3i \u00edch c\u1ee7a OOH\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Nang_cao_nhan_thuc_thuong_hieu\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">N\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">OOH l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u1ea1i nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m \u0111\u00f4ng \u0111\u00fac v\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n 24\/7 n\u00ean r\u1ea5t d\u1ec5 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00f4ng ch\u00fang. N\u1ebfu vi\u1ec7c \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh t\u1ed1n r\u1ea5t nhi\u1ec1u kinh ph\u00ed v\u00e0 d\u1ec5 d\u00e0ng b\u1ecb c\u00f4ng ch\u00fang qu\u00ean l\u00e3ng ch\u1ec9 sau 2 tu\u1ea7n th\u00ec v\u1edbi OOH marketing, khi k\u1ebft th\u00fac, c\u00f3 \u0111\u1ebfn 36% v\u1eabn c\u00f2n nh\u1edb chi\u1ebfn d\u1ecbch, sau 6 tu\u1ea7n, nh\u1eadn th\u1ee9c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u1ec1 qu\u1ea3ng c\u00e1o v\u1eabn \u1edf m\u1ee9c cao, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 35%.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2626 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/ooh-quang-cao-600x330.jpg\" alt=\"ooh\" width=\"600\" height=\"330\" \/><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng OOH \u0111\u1ec3 marketing s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, n\u00ean c\u00e2n nh\u1eafc k\u1ef9 \u0111\u1ebfn m\u1ee5c ti\u00eau v\u00e0 lo\u1ea1i h\u00ecnh kinh doanh \u0111\u1ec3 c\u00f3 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o h\u1ee3p l\u00fd, \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00ed d\u1ee5, v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe th\u00ec n\u00ean ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o t\u1ea1i c\u00e1c b\u1ec7nh vi\u1ec7n, c\u00e1c trung t\u00e2m y t\u1ebf; hay c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ea3n ph\u1ea9m, nh\u00e3n h\u00e0ng \u0111\u00e1nh v\u00e0o ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp kh\u00e1 tr\u1edf l\u00ean th\u00ec n\u00ean gia t\u0103ng qu\u1ea3ng c\u00e1o t\u1ea1i s\u00e2n bay, c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i;&#8230;\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Thuc_day_nguoi_tieu_dung_hanh_dong\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0nh \u0111\u1ed9ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhu c\u1ea7u chi ti\u00eau cao v\u00e0 d\u00e0nh nhi\u1ec1u th\u1eddi gian \u1edf b\u00ean ngo\u00e0i. Nghi\u00ean c\u1ee9u ch\u1ec9 ra, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ra ngo\u00e0i, h\u1ecd s\u1ebd \u1edf trong m\u1ed9t t\u01b0 duy t\u00edch c\u1ef1c v\u00e0 d\u1ec5 b\u1ecb cu\u1ed1n h\u00fat tr\u01b0\u1edbc c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o m\u1edbi \u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng ngo\u00e0i tr\u1eddi. Khi h\u00e0nh \u0111\u1ed9ng \u0111\u00f3 \u0111\u01b0\u1ee3c l\u1eb7p l\u1ea1i nhi\u1ec1u l\u1ea7n, nh\u1eefng bi\u1ec3n qu\u1ea3ng c\u00e1o \u0111\u00f3 s\u1ebd gi\u00fap n\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, c\u1ee7ng c\u1ed1 th\u00f4ng \u0111i\u1ec7p, th\u00fac \u0111\u1ea9y point-of-purchase v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t l\u1ee3i \u00edch kh\u00e1c c\u1ee7a OOH m\u00e0 ng\u01b0\u1eddi mua tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng y\u00eau th\u00edch l\u00e0 theo nghi\u00ean c\u1ee9u do Ocean Neuroscience th\u1ef1c hi\u1ec7n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng cao h\u01a1n 48% sau khi nh\u00ecn th\u1ea5y c\u00f9ng m\u1ed9t qu\u1ea3ng c\u00e1o OOH. Nghi\u00ean c\u1ee9u t\u01b0\u01a1ng t\u1ef1 c\u1ee7a Nielsen v\u00e0 OAAA cho ch\u00fang ta bi\u1ebft r\u1eb1ng 46% ng\u01b0\u1eddi l\u1edbn tham gia cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u00e3 l\u00ean m\u1ea1ng \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd th\u1ea5y tr\u00ean qu\u1ea3ng c\u00e1o c\u1ee7a OOH. H\u01a1n b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, qu\u1ea3ng c\u00e1o OOH t\u1ea1o th\u00eam \u0111\u1ed9 tin c\u1eady cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Huong_toi_da_dang_nhom_khach_hang\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">H\u01b0\u1edbng t\u1edbi \u0111a d\u1ea1ng nh\u00f3m kh\u00e1ch h\u00e0ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o OOH r\u1ea5t th\u00edch h\u1ee3p v\u00e0 th\u1ecbnh h\u00e0nh b\u1edfi l\u1ebd c\u00f3 \u0111\u1ebfn 98% ng\u01b0\u1eddi d\u00e2n th\u01b0\u1eddng xuy\u00ean ti\u1ebfp x\u00fac v\u1edbi qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u00edt nh\u1ea5t 1 l\u1ea7n\/tu\u1ea7n. H\u01a1n th\u1ebf n\u1eefa h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn \u0111a d\u1ea1ng t\u1eadp kh\u00e1ch h\u00e0ng, t\u1eeb kh\u00e1ch du l\u1ecbch, ng\u01b0\u1eddi lao \u0111\u1ed9ng t\u1ef1 do \u0111\u1ebfn sinh vi\u00ean, d\u00e2n v\u0103n ph\u00f2ng\u2026., \u0111\u00e1p \u1ee9ng nh\u1eefng m\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c mua s\u1eafm. B\u1edfi v\u1eady m\u00e0 OOH l\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng h\u01b0\u1edbng t\u1edbi \u0111a d\u1ea1ng nh\u00f3m kh\u00e1ch h\u00e0ng, \u0111\u1ea3m b\u1ea3o ai c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ea3ng c\u00e1o.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Cac_loai_hinh_OOH\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">3. C\u00e1c lo\u1ea1i h\u00ecnh OOH<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Transit\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Transit<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2623 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/23409_23409_marketingDuoc_Ava_1.jpg\" alt=\"ooh\" width=\"480\" height=\"360\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Transit l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n c\u00f4ng c\u1ed9ng m\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam l\u00e0 xe bus, taxi, t\u00e0u, thuy\u1ec1n\u2026\u00a0 V\u1edbi nhi\u1ec1u \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt nh\u01b0 chi ph\u00ed th\u1ea5p, \u0111\u1ed9 lan t\u1ecfa r\u1ed9ng, t\u00ednh \u0111a d\u1ee5ng cao, qu\u1ea3ng c\u00e1o tr\u00ean xe c\u00e1 nh\u00e2n mang \u0111\u1ebfn m\u1ed9t h\u01b0\u1edbng ti\u1ebfp c\u1eadn m\u1edbi th\u00edch \u1ee9ng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng x\u00ea d\u1ecbch c\u1ee7a th\u1eddi k\u1ef3 n\u00e0y.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Billboard\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Billboard<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Billboard l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o th\u1ec3 hi\u1ec7n tr\u00ean c\u00e1c bi\u1ec3n qu\u1ea3ng c\u00e1o, \u00e1p ph\u00edch l\u1edbn, th\u01b0\u1eddng \u0111\u1eb7t \u1edf nh\u1eefng v\u1ecb tr\u00ed cao nh\u01b0 tr\u00ean n\u00f3c nh\u00e0, t\u01b0\u1eddng c\u1ee7a c\u00e1c t\u00f2a nh\u00e0 l\u1edbn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Billboard c\u0169ng th\u1ec3 hi\u1ec7n tr\u00ean c\u00e1c khu v\u1ef1c c\u00f3 m\u1eadt \u0111\u1ed9 giao th\u00f4ng cao nh\u01b0 tr\u00ean c\u00e1c h\u1ed9p \u0111\u00e8n, b\u1ea3ng chi\u1ebfu \u0111i\u1ec7n t\u1eed, qu\u1ea3ng c\u00e1o c\u00f4ng ngh\u1ec7 cao nh\u01b0 m\u00e0n h\u00ecnh \u0111\u00e8n LED, m\u00e0n h\u00ecnh LCD, m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng,\u2026<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"POSM\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">POSM<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">POSM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Points of Sales Material, l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ph\u1ee5 tr\u1ee3 tr\u1ef1c quan. POSM th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ea1i c\u00e1c gian h\u00e0ng tr\u01b0ng b\u00e0y t\u1ea1i c\u00e1c si\u00eau th\u1ecb l\u1edbn, khu vui ch\u01a1i gi\u1ea3i tr\u00ed,\u2026 d\u01b0\u1edbi d\u1ea1ng c\u00e1c Poster, Dangler (d\u00e2y treo s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o), h\u1ed9p, gian h\u00e0ng, t\u1edd r\u01a1i, t\u1ee7 k\u1ec7, wobblers (g\u1eafn s\u1ea3n ph\u1ea9m),\u2026\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Street_Furniture\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Street Furniture\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2624 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/09\/LUCOZADEOXFORDSTREET-600x401.jpg\" alt=\"ooh\" width=\"600\" height=\"401\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Street Furniture \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1eddng ph\u1ed1. \u0110\u00e2y l\u00e0 lo\u1ea1i h\u00ecnh n\u00e0y c\u00f3 s\u1ed1 l\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u1ed1i nhi\u1ec1u, v\u1ecb tr\u00ed v\u00f4 c\u00f9ng \u0111a d\u1ea1ng. Street Furniture \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n tr\u00ean nh\u1eefng t\u1ea5m bi\u1ec3n hi\u1ec7u qu\u1ea3ng c\u00e1o ven \u0111\u01b0\u1eddng, gh\u1ebf xe bus, gh\u1ebf c\u00f4ng vi\u00ean, b\u1ea3n tin \u1edf ngo\u00e0i ph\u1ed1, b\u1ed1t \u0111i\u1ec7n tho\u1ea1i c\u00f4ng c\u1ed9ng,\u2026<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Roadshow\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Roadshow<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 hi\u1ec3u, Roadshow l\u00e0 s\u1ef1 ki\u1ec7n qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1. \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o c\u1ef1c k\u1ef3 ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p tri\u1ec3n khai nh\u1eb1m m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n di\u1ec5u h\u00e0nh \u0111\u01b0\u1eddng ph\u1ed1 c\u00f9ng c\u00e1c h\u00ecnh \u1ea3nh n\u1ed5i b\u1eadt gi\u00fap m\u1ecdi ng\u01b0\u1eddi d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u0111\u1ed9i ng\u0169 PG, PB m\u1eb7c \u0111\u1ed3ng ph\u1ee5c c\u00f3 logo nh\u00e3n h\u00e0ng, c\u00f3 th\u1ec3 mang theo t\u1edd r\u01a1i, poster, banner,\u2026 nh\u1eb1m thu h\u00fat ch\u00fa \u00fd t\u1eeb c\u1ed9ng \u0111\u1ed3ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Banner\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Banner<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Banner \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 b\u1ea3ng bi\u1ec3u qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. Banner c\u00f3 2 lo\u1ea1i:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banner \u0111\u01b0\u1eddng ph\u1ed1, bi\u1ec3n hi\u1ec7u c\u1eeda h\u00e0ng: l\u00e0 nh\u1eefng b\u1ea3ng bi\u1ec3u to, h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft v\u00e0 th\u00f4ng tin m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf nh\u1eefng n\u01a1i \u0111\u00f4ng ng\u01b0\u1eddi qua l\u1ea1i ho\u1eb7c \u0111\u1eb7t tr\u00ean cao \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Banner qu\u1ea3ng c\u00e1o tr\u00ean online: \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh, ho\u1ea1t \u0111\u1ed9ng tr\u00ean n\u1ec1n t\u1ea3ng Internet d\u1ec5 d\u00e0ng b\u1eaft g\u1eb7p m\u1ed7i khi online. N\u1ebfu th\u01b0\u1eddng xuy\u00ean xem tin t\u1ee9c, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c r\u1eb1ng nh\u1eefng banner qu\u1ea3ng c\u00e1o online th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n \u1edf m\u1ecdi n\u01a1i.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Poster\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Poster<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Poster l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o v\u1edbi \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng ph\u1ed5 bi\u1ebfn th\u1ec3 hi\u1ec7n th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng. Thi\u1ebft k\u1ebf poster th\u01b0\u1eddng ch\u1ee9a h\u00ecnh \u1ea3nh (nh\u01b0 bi\u1ec3u t\u01b0\u1ee3ng, b\u1ee9c h\u00ecnh, tranh v\u1ebd) v\u00e0 t\u1eeb ng\u1eef \u0111\u1ec3 c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong l\u0129nh v\u1ef1c Marketing, Poster th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia l\u00e0m 3 lo\u1ea1i ch\u00ednh: Poster qu\u1ea3ng c\u00e1o, Poster ngh\u1ec7 thu\u1eadt v\u00e0 Poster truy\u1ec1n t\u1ea3i th\u00f4ng tin c\u1ed9ng \u0111\u1ed3ng.<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c1999b397c9034732778' value='6a3c1999b397c9034732778'><input type='hidden' id='bg-show-more-text-6a3c1999b397c9034732778' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c1999b397c9034732778' value='Show Less'><a id='bg-showmore-action-6a3c1999b397c9034732778' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c1999b397c9034732778' >ca<\/p>\n<p><a href=\"https:\/\/movia.media\/moving-billboard-blog\/ooh-in-the-healthcare-industry\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/movia.media\/moving-billboard-blog\/ooh-in-the-healthcare-industry\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.pm360online.com\/digital-out-of-home-dooh-why-health-and-wellness-marketers-should-be-doohing-it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.pm360online.com\/digital-out-of-home-dooh-why-health-and-wellness-marketers-should-be-doohing-it\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.tamoco.com\/blog\/out-of-home-advertising-ooh\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.tamoco.com\/blog\/out-of-home-advertising-ooh\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.lemonlight.com\/blog\/out-of-home-ooh-media-is-going-digital-what-that-means-for-consumers-and-advertisers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.lemonlight.com\/blog\/out-of-home-ooh-media-is-going-digital-what-that-means-for-consumers-and-advertisers\/<\/span><\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n th\u00ec c\u00e0ng c\u00f3 nhi\u1ec1u lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o online m\u1edbi ra \u0111\u1eddi nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 th\u1ecb hi\u1ebfu c\u1ee7a c\u00f4ng ch\u00fang. Tuy v\u1eady, OOH v\u1eabn chi\u1ebfm gi\u1eef m\u1ed9t v\u1ecb th\u1ebf ri\u00eang v\u00e0 r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng b\u1edfi nh\u1eefng ti\u1ec7n \u00edch m\u00e0 n\u00f3 mang l\u1ea1i cho th\u01b0\u01a1ng hi\u1ec7u [&#8230;]\n","protected":false},"author":13,"featured_media":2617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[34,114],"class_list":["post-2611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-chien-luoc-marketing","tag-traditional-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2611"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2617"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}