{"id":2592,"date":"2021-08-20T20:49:41","date_gmt":"2021-08-20T13:49:41","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2592"},"modified":"2021-08-20T20:49:41","modified_gmt":"2021-08-20T13:49:41","slug":"phan-tich-chien-dich-womb-stories","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/phan-tich-chien-dich-womb-stories\/","title":{"rendered":"Womb Stories: Qu\u1ea3 bom ph\u00e1 tan \u0111\u1ecbnh ki\u1ebfn v\u1ec1 s\u1ee9c kh\u1ecfe ph\u1ee5 n\u1eef"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">V\u00e0o th\u00e1ng 7 n\u0103m 2020, Bodyform v\u00e0 Libresse \u0111\u00e3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch Womb Stories, kh\u1eafc h\u1ecda \u0111\u1eadm n\u00e9t nh\u1eefng c\u00e2u chuy\u1ec7n xoay quanh ch\u1ee9c n\u0103ng sinh l\u00fd t\u1ef1 nhi\u00ean c\u1ee7a c\u01a1 th\u1ec3 ph\u1ee5 n\u1eef \u00edt \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y c\u00f9ng HEDIMA ph\u00e2n t\u00edch chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ea7y t\u00e1o b\u1ea1o n\u00e0y nh\u00e9.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-chien-dich-womb-stories\/#1Boi_canh\" >1.B\u1ed1i c\u1ea3nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-chien-dich-womb-stories\/#2_Muc_tieu\" >2. M\u1ee5c ti\u00eau\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-chien-dich-womb-stories\/#3_Insight\" >3. Insight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-chien-dich-womb-stories\/#4_Key_message\" >4. Key message<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-chien-dich-womb-stories\/#5_Thuc_thi\" >5. Th\u1ef1c thi<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-chien-dich-womb-stories\/#Viral_clip\" >Viral clip<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-chien-dich-womb-stories\/#Website\" >Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-chien-dich-womb-stories\/#Social_Media\" >Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-chien-dich-womb-stories\/#Pain_Dictionary_Tu_dien_dau\" >Pain Dictionary (T\u1eeb \u0111i\u1ec3n \u0111au)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-chien-dich-womb-stories\/#Pain_Museum_Bao_tang_dau\" >Pain Museum (B\u1ea3o t\u00e0ng \u0111au)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-chien-dich-womb-stories\/#6_Ket_qua\" >6. K\u1ebft qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-chien-dich-womb-stories\/#7_4_yeu_to_thanh_cong_cua_chien_dich\" >7. 4 y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-chien-dich-womb-stories\/#Nam_ro_insight\" >N\u1eafm r\u00f5 insight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-chien-dich-womb-stories\/#Chien_dich_tien_phong\" >Chi\u1ebfn d\u1ecbch ti\u00ean phong\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-chien-dich-womb-stories\/#Long_ghep_kheo_leo_giua_animation_va_hinh_anh_that_de_binh_thuong_hoa_nhung_van_de_kho_noi\" >L\u1ed3ng gh\u00e9p kh\u00e9o l\u00e9o gi\u1eefa animation v\u00e0 h\u00ecnh \u1ea3nh th\u1eadt \u0111\u1ec3 b\u00ecnh th\u01b0\u1eddng h\u00f3a nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f3 n\u00f3i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-chien-dich-womb-stories\/#Da_dang_hoa_kenh_truyen_thong\" >\u0110a d\u1ea1ng h\u00f3a k\u00eanh truy\u1ec1n th\u00f4ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/hedima.vn\/journey\/phan-tich-chien-dich-womb-stories\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1Boi_canh\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">1.B\u1ed1i c\u1ea3nh<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u c\u1ee7a Essity cho th\u1ea5y:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">62% ng\u01b0\u1eddi \u0111\u1ed3ng \u00fd r\u1eb1ng s\u1ee9c kh\u1ecfe v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ea7m k\u00edn c\u1ee7a ph\u1ee5 n\u1eef (s\u1ea3y thai, chu k\u1ef3 kinh nguy\u1ec7t, kh\u1ea3 n\u0103ng th\u1ee5 thai\u2026) kh\u00f4ng \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn m\u1ed9t c\u00e1ch c\u1edfi m\u1edf<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">40% ph\u1ee5 n\u1eef c\u1ea3m th\u1ea5y s\u1ee9c kh\u1ecfe tinh th\u1ea7n c\u1ee7a h\u1ecd b\u1ecb \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c do kh\u00f4ng th\u1ec3 chia s\u1ebb c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1\/3 ph\u1ee5 n\u1eef c\u1ed1 g\u1eafng gi\u1eef b\u00ed m\u1eadt v\u1ec1 th\u1eddi k\u1ef3 m\u00e3n kinh\u00a0 m\u00e3n kinh v\u00e0 ch\u1ecbu \u0111\u1ef1ng trong im l\u1eb7ng<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u1ed9t nghi\u00ean c\u1ee9u\u00a0 c\u0169ng ch\u1ec9 ra r\u1eb1ng 1\/2 ph\u1ee5 n\u1eef c\u1ea3m th\u1ea5y x\u00e3 h\u1ed9i mu\u1ed1n h\u1ecd gi\u1eef im l\u1eb7ng v\u1ec1 tr\u1ea3i nghi\u1ec7m\u00a0 1\/2 ph\u1ee5 n\u1eef c\u1ea3m th\u1ea5y im l\u1eb7ng l\u00e0m t\u1ed5n h\u1ea1i s\u1ee9c kh\u1ecfe t\u00e2m th\u1ea7n c\u1ee7a h\u1ecd. M\u1ed1i quan t\u00e2m v\u1ec1 th\u1ec3 ch\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u tr\u1ecb, nh\u01b0ng v\u1ec1 tinh th\u1ea7n th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 v\u00f4 t\u00ecnh b\u1ecf qua.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bodyform, m\u1ed9t nh\u00e3n h\u00e0ng s\u1ea3n ph\u1ea9m v\u1ec7 sinh ph\u1ee5 n\u1eef, \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c t\u00ean tu\u1ed5i c\u1ee7a m\u00ecnh v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u00e1o b\u1ea1o nh\u01b0 \u201cBlood Normal\u201d n\u0103m 2017 hay \u201cViva La Vulva\u201d n\u0103m 2018. \u0110\u1ebfn n\u0103m 2020, v\u1edbi nh\u1eefng th\u1eadp \u0111\u01b0\u1ee3c, Bodyform nh\u1eadn th\u1ea5y kh\u00f4ng th\u1ec3 khoanh tay tr\u01b0\u1edbc t\u00ecnh tr\u1ea1ng n\u00e0y. T\u1eeb \u0111\u00f3, chi\u1ebfn d\u1ecbch Womb Stories \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, ti\u1ebfp n\u1ed1i s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a nh\u1eefng chi\u1ebfn d\u1ecbch tr\u01b0\u1edbc \u0111\u00f3 .<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Muc_tieu\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">2. M\u1ee5c ti\u00eau\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 ti\u1ebfp t\u1ee5c c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 v\u00e0 n\u00e2ng cao nh\u1eadn th\u1ee9c \u0111\u1ec3 h\u1ed7 tr\u1ee3 ph\u1ee5 n\u1eef ph\u00e1 b\u1ecf nh\u1eefng \u0111i\u1ec1u c\u1ea5m k\u1ef5 c\u0169. Libresse mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi c\u00f9ng nhau b\u00e0n t\u00e1n v\u1ec1 ch\u1ee7 \u0111\u1ec1\u00a0 v\u1edbi hy v\u1ecdng chi\u1ebfn d\u1ecbch s\u1ebd th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t nh\u1ea5t s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u1edbi ng\u01b0\u1eddi ph\u1ee5 n\u1eef,\u00a0 h\u1ecd c\u00f3 th\u1ec3 chia s\u1ebb nh\u1eefng \u201cn\u1ed7i ni\u1ec1m th\u1ea7m k\u00edn\u201d c\u1ee7a m\u00ecnh v\u1edbi nh\u1eefng ng\u01b0\u1eddi xung quanh. Th\u00f4ng qua, x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cEveryone is a storyteller. The ability to tell stories is what makes us human. I hope this ad allows people to feel like they can share their story, because not telling them has been so damaging.\u201d<\/span><\/i><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"3_Insight\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">3. Insight<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng c\u01a1n \u0111au li\u00ean quan \u0111\u1ebfn t\u1eed cung \u0111\u00e3\u00a0 \u0111\u01b0\u1ee3c xem\u00a0 vi\u1ec7c b\u00ecnh th\u01b0\u1eddng. Nh\u01b0ng v\u1ea5n \u0111\u1ec1 \u0111\u00e2u ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 b\u1ea1n s\u1ebd g\u1eb7p ng\u00e0y \u0111\u00e8n \u0111\u1ecf l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 12 tu\u1ed5i, sau \u0111\u00f3 gh\u00e9 th\u0103m m\u1ed7i th\u00e1ng m\u1ed9t l\u1ea7n k\u00e8m v\u00e0i c\u01a1n \u0111au t\u1eeb nh\u1eb9 \u0111\u1ebfn d\u1eef d\u1ed9i, \u0111\u1ebb v\u00e0i \u0111\u1ee9a con, r\u1ed3i \u0111\u1ebfn m\u1ed9t l\u00fac ng\u00e0y n\u00e0y s\u1ebd r\u1eddi \u0111i. C\u00e1c tr\u1ea3i nghi\u1ec7m li\u00ean quan \u0111\u1ebfn t\u1eed cung tr\u00ean th\u1ef1c t\u1ebf v\u00f4 c\u00f9ng ph\u1ee9c t\u1ea1p v\u00e0 \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc \u0111\u1ebfn ng\u01b0\u1eddi ph\u1ee5 n\u1eef, th\u1eadm ch\u00ed kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111i k\u00e8m v\u1edbi s\u1ef1 \u0111au \u0111\u1edbn. Tuy nhi\u00ean, ph\u1ea7n l\u1edbn ph\u1ee5 n\u1eef l\u1ea1i c\u1ea3m th\u1ea5y x\u1ea5u h\u1ed5 v\u00e0 gi\u1ea5u nh\u1eb9m \u0111i t\u00ecnh tr\u1ea1ng b\u1ea3n th\u00e2n b\u1edfi s\u1ef1 ph\u00e1n x\u00e9t c\u1ee7a x\u00e3 h\u1ed9i.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Key_message\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">4. Key message<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bodyform nh\u1eadn ra r\u1eb1ng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y ch\u00ednh l\u00e0 th\u1ea3o lu\u1eadn nhi\u1ec1u h\u01a1n v\u1ec1 ch\u00fang. Chi\u1ebfn d\u1ecbch l\u00e0 chi\u1ebfc c\u1ea7u n\u1ed1i cho nh\u1eefng c\u00e2u chuy\u1ec7n ch\u01b0a t\u1eebng \u0111\u01b0\u1ee3c k\u1ec3 v\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1eadt \u0111\u1eb9p nh\u01b0ng c\u0169ng th\u1eadt \u0111au th\u01b0\u01a1ng c\u1ee7a ri\u00eang ph\u00e1i \u0111\u1eb9p. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u1ee5 n\u1eef c\u1edfi m\u1edf chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 t\u1eed cung c\u1ee7a h\u1ecd m\u00e0 kh\u00f4ng s\u1ee3 b\u1ecb ng\u01b0\u1eddi kh\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 nh\u1eadn l\u1ea1i l\u00e0 s\u1ef1 \u0111\u1ed3ng c\u1ea3m t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f9ng ho\u00e0n c\u1ea3nh.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2595 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/nike3-600x139.png\" alt=\"WOMB STORIES\" width=\"600\" height=\"139\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Thuc_thi\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">5. Th\u1ef1c thi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Viral_clip\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Viral clip<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div style=\"width: 1020px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-2592-1\" width=\"1020\" height=\"574\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/y2mate.com-Libresse-wombstories_1080p.mp4?_=1\" \/><a href=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/y2mate.com-Libresse-wombstories_1080p.mp4\">https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/y2mate.com-Libresse-wombstories_1080p.mp4<\/a><\/video><\/div>\n<p><span style=\"font-weight: 400;\">Kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch l\u00e0 video ng\u1eafn h\u01a1n 3 ph\u00fat v\u1edbi 6 c\u00e2u chuy\u1ec7n kh\u00e1c nhau g\u1eafn li\u1ec1n v\u1edbi t\u1eed\u00a0cung, bao g\u1ed3m: l\u1ea7n \u0111\u1ea7u h\u00e0nh kinh, kinh nguy\u1ec7t th\u1ea5t th\u01b0\u1eddng, ch\u1ee9ng l\u1ea1c n\u1ed9i m\u1ea1c t\u1eed cung, l\u1ef1a ch\u1ecdn kh\u00f4ng mang thai, th\u1ee5 thai qua \u1ed1ng nghi\u1ec7m v\u00e0 m\u00e3n kinh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 kh\u00e1c bi\u1ec7t trong m\u1ed7i c\u00e2u chuy\u1ec7n, t\u1eebng ph\u00e2n c\u1ea3nh ho\u1ea1t h\u00ecnh mang m\u1ed9t phong c\u00e1ch minh ho\u1ea1 kh\u00e1c nhau nh\u01b0ng \u0111\u1ec1u c\u00f3 chung m\u1ed9t t\u00f4ng m\u00e0u h\u1ed3ng\/\u0111\u1ecf c\u1ee7a m\u00e1u th\u1ecbt. C\u00e1c ph\u00e2n c\u1ea3nh c\u0169ng mang l\u1ea1i g\u00f3c nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a ph\u1ee5 n\u1eef, ch\u1eb3ng h\u1ea1n, c\u01a1n \u0111au do ch\u1ee9ng l\u1ea1c n\u1ed9i m\u1ea1c t\u1eed cung g\u00e2y ra \u0111\u01b0\u1ee3c nh\u00e2n h\u00f3a th\u00e0nh m\u1ed9t con qu\u00e1i v\u1eadt c\u00e0o x\u00e9.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Website\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Khi truy c\u1eadp v\u00e0o website c\u1ee7a Bodyform, ph\u1ee5 n\u1eef \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n li\u00ean quan \u0111\u1ebfn t\u1eed cung. C\u00e1c c\u00e2u chuy\u1ec7n n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng xuy\u00ean su\u1ed1t trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a chi\u1ebfn d\u1ecbch.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_Media\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Social Media<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ngay khi \u0111\u01b0\u1ee3c ra m\u1eaft, video \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3t chia s\u1ebb v\u00e0 b\u00e0n t\u00e1n s\u00f4i n\u1ed5i tr\u00ean kh\u1eafp c\u00e1c trang social media, bao g\u1ed3m c\u1ea3 facebook, instagram, twitter v\u1edbi hashtag #wombstories.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pain_Dictionary_Tu_dien_dau\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Pain Dictionary (T\u1eeb \u0111i\u1ec3n \u0111au)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">C\u1ee9 10 ph\u1ee5 n\u1eef th\u00ec c\u00f3 m\u1ed9t ng\u01b0\u1eddi b\u1ecb l\u1ea1c n\u1ed9i m\u1ea1c t\u1eed cung nh\u01b0ng ph\u1ea3i m\u1ea5t trung b\u00ecnh 7 n\u0103m \u0111\u1ec3 \u0111\u01b0\u1ee3c ch\u1ea9n \u0111o\u00e1n, do nh\u1eadn th\u1ee9c r\u1eb1ng nh\u1eefng c\u01a1n \u0111au d\u1eef d\u1ed9i trong th\u1eddi k\u1ef3 kinh nguy\u1ec7t l\u00e0 b\u00ecnh th\u01b0\u1eddng \u0111\u1ed1i v\u1edbi ph\u1ee5 n\u1eef. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c c\u01a1 s\u1edf y t\u1ebf hay s\u1eed d\u1ee5ng thang \u0111o Numeric Rating Scale (NRS), hay c\u00f2n g\u1ecdi l\u00e0 thang \u0111o \u0111au, \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u01a1 b\u1ed9 m\u1ee9c \u0111\u1ed9 \u0111au c\u1ee7a b\u1ec7nh nh\u00e2n t\u1eeb 1 &#8211; 10. Vi\u1ec7c n\u00e0y ph\u1ea7n n\u00e0o g\u00e2y kh\u00f3 kh\u0103n trong vi\u1ec7c ch\u1ea9n \u0111o\u00e1n do ph\u1ee5 n\u1eef c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u00e1nh gi\u00e1 \u0111\u00fang m\u1ee9c \u0111\u1ed9 \u0111au m\u00e0 h\u1ecd \u0111ang tr\u1ea3i qua. Qua \u0111\u00f3, Bodyform c\u0169ng \u0111\u00e3 t\u1ea1o ra \u201cPain Dictionary\u201d b\u1eb1ng c\u00e1ch t\u1eadp h\u1ee3p c\u00e1c t\u1eeb v\u1ef1ng mi\u00eau t\u1ea3 v\u1ec1 c\u01a1n \u0111au c\u1ee7a ch\u00ednh nh\u1eefng ph\u1ee5 n\u1eef m\u1eafc b\u1ec7nh, v\u00e0 sau \u0111\u00f3 \u0111\u01b0\u1ee3c c\u00e1c ho\u1ea1 s\u0129 v\u1ebd minh ho\u1ea1 \u0111\u1ea7y s\u1ed1ng \u0111\u1ed9ng, gi\u00fap ng\u01b0\u1eddi ph\u1ee5 n\u1eef c\u00f3 th\u1ec3 di\u1ec5n t\u1ea3 ch\u00ednh x\u00e1c c\u01a1n \u0111au c\u1ee7a h\u1ecd b\u1eb1ng ng\u00f4n t\u1eeb. C\u00f4ng c\u1ee5 n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i cho c\u00e1c t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7 v\u00e0 c\u01a1 s\u1edf y t\u1ebf \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 ph\u1ee5 n\u1eef \u0111\u01b0\u1ee3c ch\u1ea9n \u0111o\u00e1n.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pain_Museum_Bao_tang_dau\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Pain Museum (B\u1ea3o t\u00e0ng \u0111au)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2594 size-medium\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/Pain-Museum_Bodyform-3-600x350.jpg\" alt=\"Pain-Museum_Bodyform-WOMB STORIES\" width=\"600\" height=\"350\" \/><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ee9c s\u00e1ng t\u1ea1o c\u1ee7a con ng\u01b0\u1eddi l\u00e0 v\u00f4 h\u1ea1n. M\u1ed9t b\u1ea3o t\u00e0ng \u1ea3o c\u0169ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng, cho ph\u00e9p kh\u00e1ch h\u00e0ng kh\u00e1m ph\u00e1 v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n th\u1eadt. B\u1ea3o t\u00e0ng \u0111\u01b0\u1ee3c m\u1edf mi\u1ec5n ph\u00ed cho c\u00f4ng ch\u00fang nh\u1eb1m gi\u00e1o d\u1ee5c nh\u1eadn th\u1ee9c v\u1ec1 m\u1ed9t s\u1ed1 b\u1ec7nh l\u00fd li\u00ean quan.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Ket_qua\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">6. K\u1ebft qu\u1ea3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\">&#8211; Doanh s\u1ed1: <\/span><\/i><span style=\"font-weight: 400;\">Th\u1ecb ph\u1ea7n t\u1ea1i Hoa K\u1ef3 \u0111\u00e3 t\u0103ng 8,1% v\u00e0 t\u1ea1i Nga l\u00e0 14,1%.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8211; Truy\u1ec1n th\u00f4ng:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">YouTube: H\u01a1n 500 ngh\u00ecn l\u01b0\u1ee3t xem, 10 ngh\u00ecn l\u01b0\u1ee3t th\u00edch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/hedima.vn\/journey\/facebook-marketing-nganh-duoc-pham-tai-sao-khong\/\">Facebook<\/a>: 19 ngh\u00ecn l\u01b0\u1ee3t th\u00edch, 1,2 ngh\u00ecn l\u01b0\u1ee3t b\u00ecnh lu\u1eadn v\u00e0 14 ngh\u00ecn l\u01b0\u1ee3t chia s\u1ebb<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Twitter: 1,2 ngh\u00ecn l\u01b0\u1ee3t tweet v\u00e0 3,4 ngh\u00ecn l\u01b0\u1ee3t th\u00edch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram: H\u01a1n 1,1 tri\u1ec7u l\u01b0\u1ee3t xem, 54,6 ngh\u00ecn l\u01b0\u1ee3t th\u00edch, 1,7 ngh\u00ecn l\u01b0\u1ee3t b\u00ecnh lu\u1eadn<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">&#8211; Gi\u1ea3i th\u01b0\u1edfng:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">4 gi\u1ea3i Grand Prix \u1edf c\u00e1c h\u1ea1ng m\u1ee5c Health &amp; Wellness, Film Craft, Film Lions v\u00e0 Titanium Lions t\u1ea1i Cannes Lions 2020 &#8211; 2021<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1ea3i Black Pencil \u1edf h\u1ea1ng m\u1ee5c Art Direction v\u00e0 Film t\u1ea1i D&amp;AD Awards 2021<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3 gi\u1ea3i v\u00e0ng \u1edf c\u00e1c h\u1ea1ng m\u1ee5c Branded Entertainment &amp; Content, Film v\u00e0 Film Craft (Animation) t\u1ea1i Clio Awards 2020<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"7_4_yeu_to_thanh_cong_cua_chien_dich\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">7. 4 y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Nam_ro_insight\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">N\u1eafm r\u00f5 insight<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1edbi nh\u1eefng nghi\u00ean c\u1ee9u v\u00e0 s\u1ed1 li\u1ec7u th\u1ef1c, Bodyform \u0111\u00e3 th\u1eadt s\u1ef1 n\u1eafm r\u00f5 insight &#8211; m\u1ed9t \u201cs\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u\u201d m\u00e0 kh\u00f4ng ph\u1ea3i h\u00e3ng h\u00e0ng n\u00e0o khai th\u00e1c v\u00e0 d\u00e1m th\u1ef1c hi\u1ec7n. Womb Stories \u0111\u01b0\u1ee3c nh\u1eadn \u0111\u1ecbnh l\u00e0 chi\u1ebfn d\u1ecbch t\u00e1o b\u1ea1o nh\u1ea5t c\u1ee7a h\u1ecd, ph\u00e1 v\u1ee1 nh\u1eefng \u0111\u1ecbnh ki\u1ebfn v\u1ec1 s\u1ee9c kh\u1ecfe t\u1eed cung ng\u01b0\u1eddi ph\u1ee5 n\u1eef.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chien_dich_tien_phong\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">Chi\u1ebfn d\u1ecbch ti\u00ean phong\u00a0\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean insight, Bodyform kh\u00f4ng ng\u1ea1i th\u1ef1c hi\u1ec7n nh\u1eefng th\u1ee9 m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c. Womb Stories l\u00e0 c\u00fa h\u00edch qu\u1ea3ng c\u00e1o tham v\u1ecdng nh\u1ea5t cho \u0111\u1ebfn nay trong l\u0129nh v\u1ef1c n\u00e0y, th\u00fac \u0111\u1ea9y m\u1ed9t n\u1ec1n v\u0103n h\u00f3a c\u1edfi m\u1edf, n\u01a1i m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 b\u00e0y t\u1ecf nh\u1eefng g\u00ec h\u1ecd tr\u1ea3i qua m\u00e0 kh\u00f4ng c\u00f3 c\u1ea3m gi\u00e1c x\u1ea5u h\u1ed5. Bodyform cam k\u1ebft r\u1eb1ng h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c l\u1eafng nghe nh\u1eefng mong mu\u1ed1n c\u1ee7a ph\u1ee5 n\u1eef \u0111\u1ec3 ph\u00e1 b\u1ecf nh\u1eefng r\u00e0o c\u1ea3n \u0111ang k\u00ecm h\u00e3m h\u1ecd cho \u0111\u1ebfn khi kh\u00f4ng c\u00f2n m\u1ed9t b\u00ed m\u1eadt n\u00e0o n\u1eefa.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Long_ghep_kheo_leo_giua_animation_va_hinh_anh_that_de_binh_thuong_hoa_nhung_van_de_kho_noi\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">L\u1ed3ng gh\u00e9p kh\u00e9o l\u00e9o gi\u1eefa animation v\u00e0 h\u00ecnh \u1ea3nh th\u1eadt \u0111\u1ec3 b\u00ecnh th\u01b0\u1eddng h\u00f3a nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f3 n\u00f3i<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 m\u1edbi l\u1ea1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch ch\u00ednh l\u00e0 c\u00e1ch tr\u00ecnh b\u00e0y. Vi\u1ec7c k\u1ebft h\u1ee3p kh\u00e9o l\u00e9o gi\u1eefa c\u00e1c c\u1ea3nh quay th\u1eadt v\u00e0 c\u00e1c phong c\u00e1ch ho\u1ea1t h\u00ecnh kh\u00e1c nhau \u0111\u00e3 kh\u1eafc h\u1ecda t\u1eebng c\u00e2u chuy\u1ec7n trong t\u1eed cung. B\u1ed9 phim l\u00e0m n\u1ed5i b\u1eadt v\u00f4 s\u1ed1 tr\u1ea3i nghi\u1ec7m ph\u1ee9c t\u1ea1p m\u00e0 h\u00e0ng t\u1ef7 ph\u1ee5 n\u1eef ph\u1ea3i \u0111\u1ed1i m\u1eb7t h\u00e0ng ng\u00e0y, t\u1eeb m\u1ed9t con qu\u00e1i v\u1eadt x\u00e9 to\u1ea1c t\u1eed cung c\u1ee7a ng\u01b0\u1eddi m\u1eafc b\u1ec7nh l\u1ea1c n\u1ed9i m\u1ea1c t\u1eed cung \u0111\u1ebfn ng\u01b0\u1eddi ph\u1ee5 n\u1eef l\u1ef1a ch\u1ecdn kh\u00f4ng c\u00f3 con c\u0169ng nh\u01b0 h\u00e0nh tr\u00ecnh c\u1ed1 g\u1eafng th\u1ee5 thai \u0111\u1ea7y s\u00f3ng gi\u00f3. Nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u00f3 \u0111\u01b0\u1ee3c ghi l\u1ea1i v\u1edbi nh\u1eefng kh\u00eda c\u1ea1nh kh\u00e1c nhau: \u0111\u1eb9p \u0111\u1ebd, \u0111\u00f4i khi l\u1ea1i t\u00e0n b\u1ea1o. \u0110\u1ec3 kh\u1eafc h\u1ecda r\u00f5 n\u00e9t nh\u1ea5t, c\u00e1c c\u00e2u chuy\u1ec7n kh\u00e1c nhau \u0111\u01b0\u1ee3c c\u00e1c h\u1ecda s\u0129 kh\u00e1c nhau th\u1ef1c hi\u1ec7n \u0111\u1ec3 t\u1ea1o ra nh\u1eefng b\u1ea3n s\u1eafc ri\u00eang bi\u1ec7t v\u00e0 \u0111\u1ed9c \u0111\u00e1o.<\/span><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cWith this campaign, we started thinking it\u2019s great and good to normalize [things like blood] and be positive. But women\u2019s biology is always seen as so functional \u2013 but sometimes, actually, it\u2019s a bit shit,\u201d Lossgott said. \u201cIt\u2019s complicated. There\u2019s so many \u2018womb stories,\u2019 and each woman will experience a load of them in her life.\u201d<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">C\u00e1c h\u00ecnh \u1ea3nh ho\u1ea1t h\u00ecnh trong l\u1ea7n qu\u1ea3ng b\u00e1 n\u00e0y kh\u00f4ng ch\u1ec9 tr\u00f4ng \u0111\u1eb9p m\u1eaft m\u00e0 c\u00f2n g\u00e2y x\u00fac \u0111\u1ed9ng cho kh\u00e1n gi\u1ea3 v\u00ec b\u1ea3n ch\u1ea5t v\u00e0 n\u1ed9i dung m\u00e0 chi\u1ebfn d\u1ecbch mu\u1ed1n truy\u1ec1n t\u1ea3i.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Da_dang_hoa_kenh_truyen_thong\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">\u0110a d\u1ea1ng h\u00f3a k\u00eanh truy\u1ec1n th\u00f4ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Trong k\u1ebf ho\u1ea1ch marketing, l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 l\u00e0 v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng, quy\u1ebft \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch. C\u00f3 th\u1ec3 th\u1ea5y, Womb Stories \u0111\u00e3 th\u00e0nh c\u00f4ng v\u01b0\u1ee3t tr\u1ed9i v\u1ec1 m\u1eb7t truy\u1ec1n th\u00f4ng b\u1eb1ng c\u00e1ch l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh qu\u1ea3ng b\u00e1 ph\u00f9 h\u1ee3p, ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c c\u1ed9ng \u0111\u1ed3ng kh\u00e1c nhau. \u0110\u1eb7c bi\u1ec7t, nh\u1eefng n\u1ec1n t\u1ea3ng <a href=\"https:\/\/hedima.vn\/journey\/social-media-la-gi\/\">social media<\/a> l\u00e0 c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 chia s\u1ebb v\u00e0 b\u00e0n lu\u1eadn tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n v\u1edbi nhau.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 n\u00f3i, Womb Stories l\u00e0 chi\u1ebfn d\u1ecbch m\u1edbi mang t\u00ednh \u0111\u1ed9t ph\u00e1, \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc thay \u0111\u1ed5i v\u01b0\u1ee3t b\u1eadc trong vi\u1ec7c m\u00f4 t\u1ea3 nh\u1eefng tr\u1ea3i nghi\u1ec7m ri\u00eang c\u1ee7a ph\u1ee5 n\u1eef. \u00dd t\u01b0\u1edfng t\u00e1o b\u1ea1o n\u00e0y \u0111\u00e3 ho\u00e0n to\u00e0n ph\u00e1 v\u1ee1 s\u1ef1 im l\u1eb7ng b\u1ea5y l\u00e2u, gi\u00fap ph\u1ee5 n\u1eef t\u1ef1 tin h\u01a1n v\u00e0 kh\u00f4ng c\u00f2n e ng\u1ea1i khi tr\u1ea3i l\u00f2ng nh\u1eefng c\u00e2u chuy\u1ec7n \u201cth\u1ea7m k\u00edn\u201d.\u00a0<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a20b0302d7652059381312' value='6a20b0302d7652059381312'><input type='hidden' id='bg-show-more-text-6a20b0302d7652059381312' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a20b0302d7652059381312' value='Show Less'><a id='bg-showmore-action-6a20b0302d7652059381312' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a20b0302d7652059381312' >\n<p><a href=\"https:\/\/adobomagazine.com\/campaign-spotlight\/campaign-spotlight-bodyform-libresse-stops-the-taboo-surrounding-periods-vulvas-wombs-and-miscarriages-with-wombstories\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/adobomagazine.com\/campaign-spotlight\/campaign-spotlight-bodyform-libresse-stops-the-taboo-surrounding-periods-vulvas-wombs-and-miscarriages-with-wombstories\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.creativebrief.com\/bite\/bodyforms-womb-stories-cut-swathe-through-shame-surrounding-womens-bodies\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.creativebrief.com\/bite\/bodyforms-womb-stories-cut-swathe-through-shame-surrounding-womens-bodies<\/span><\/a><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e0o th\u00e1ng 7 n\u0103m 2020, Bodyform v\u00e0 Libresse \u0111\u00e3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch Womb Stories, kh\u1eafc h\u1ecda \u0111\u1eadm n\u00e9t nh\u1eefng c\u00e2u chuy\u1ec7n xoay quanh ch\u1ee9c n\u0103ng sinh l\u00fd t\u1ef1 nhi\u00ean c\u1ee7a c\u01a1 th\u1ec3 ph\u1ee5 n\u1eef \u00edt \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn. H\u00e3y c\u00f9ng HEDIMA ph\u00e2n t\u00edch chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ea7y t\u00e1o b\u1ea1o n\u00e0y nh\u00e9. [&#8230;]\n","protected":false},"author":13,"featured_media":2593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[71],"class_list":["post-2592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-marketing-duoc-pham"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2592"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2593"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}