{"id":2570,"date":"2021-08-16T17:23:30","date_gmt":"2021-08-16T10:23:30","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2570"},"modified":"2021-08-16T17:23:30","modified_gmt":"2021-08-16T10:23:30","slug":"video-marketing-duoc-pham","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/video-marketing-duoc-pham\/","title":{"rendered":"4 b\u01b0\u1edbc t\u1ea1o n\u00ean video marketing d\u01b0\u1ee3c ph\u1ea9m hi\u1ec7u qu\u1ea3\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Video marketing d\u01b0\u1ee3c ph\u1ea9m ch\u1eafc kh\u00f4ng c\u00f2n l\u00e0 kh\u00e1i ni\u1ec7m qu\u00e1 m\u1edbi m\u1ebb trong ng\u00e0nh d\u01b0\u1ee3c. Tuy ng\u00e2n s\u00e1ch kh\u00e1 t\u1ed1n k\u00e9m, nh\u01b0ng video marketing th\u1eadt s\u1ef1 l\u00e0 m\u1ed9t v\u0169 kh\u00ed hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch DTC. S\u1eed d\u1ee5ng t\u1ed1t c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap marketer t\u0103ng \u0111\u00e1ng k\u1ec3 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u &#8211; l\u1ee3i \u00edch l\u00e2u d\u00e0i m\u00e0 b\u1ea5t k\u00ec doanh nghi\u1ec7p n\u00e0o c\u0169ng mong mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/video-marketing-duoc-pham\/#Video_marketing_la_gi\" >Video marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/video-marketing-duoc-pham\/#4_buoc_de_xay_dung_nen_mot_video_marketing_hieu_qua\" >4 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t video marketing hi\u1ec7u qu\u1ea3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/video-marketing-duoc-pham\/#Thong_diep_%E2%80%9Cdu%E2%80%9D_va_%E2%80%9Chay%E2%80%9D\" >Th\u00f4ng \u0111i\u1ec7p \u201c\u0111\u1ee7\u201d v\u00e0 \u201chay\u201d\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/video-marketing-duoc-pham\/#Kenh_truyen_thong_cua_video_marketing\" >K\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a video marketing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/video-marketing-duoc-pham\/#Su_dung_KOLs_va_chien_dich_marketing_influencer\" >S\u1eed d\u1ee5ng KOLs v\u00e0 chi\u1ebfn d\u1ecbch marketing influencer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/video-marketing-duoc-pham\/#Call-to-action_CTA_cua_video_marketing\" >Call-to-action (CTA) c\u1ee7a video marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/video-marketing-duoc-pham\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Video_marketing_la_gi\"><\/span><span style=\"color: #017ab7;\">Video marketing l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Video marketing l\u00e0 c\u00e1c video \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi m\u1ee5c \u0111\u00edch qu\u1ea3ng c\u00e1o v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Video marketing d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c c\u00e1c nh\u00e3n h\u00e0ng \u0111\u1ea7u t\u01b0 \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m thu\u1ed1c \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cho t\u1eebng chi\u1ebfn d\u1ecbch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u1ea5n t\u01b0\u1ee3ng, video marketing c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean v\u1edbi \u0111\u1eb7c th\u00f9 v\u1ec1 s\u1ef1 tu\u00e2n th\u1ee7 c\u1ee7a ng\u00e0nh d\u01b0\u1ee3c, nh\u1eefng video marketing d\u01b0\u1ee3c ph\u1ea9m \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 r\u1ed9ng r\u00e3i th\u01b0\u1eddng ch\u1ec9 d\u00e0nh ri\u00eang cho <a href=\"https:\/\/hedima.vn\/journey\/ban-biet-gi-ve-dtc-marketing\/\">c\u00e1c chi\u1ebfn d\u1ecbch DTC:<\/a> thu\u1ed1c OTC, v\u00e0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, h\u1ed9i th\u1ea3o khoa h\u1ecdc, hay c\u00e1c kh\u00f3a h\u1ecdc \u0111\u00e0o t\u1ea1o y khoa c\u0169ng \u0111\u01b0\u1ee3c c\u00e1c h\u00e3ng t\u1eadn d\u1ee5ng ph\u00e1t h\u00e0nh video marketing d\u01b0\u1ee3c ph\u1ea9m tinh t\u1ebf nh\u1eafm v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng nh\u00e2n vi\u00ean y t\u1ebf.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_buoc_de_xay_dung_nen_mot_video_marketing_hieu_qua\"><\/span><span style=\"color: #017ab7;\">4 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t video marketing hi\u1ec7u qu\u1ea3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Thong_diep_%E2%80%9Cdu%E2%80%9D_va_%E2%80%9Chay%E2%80%9D\"><\/span><span style=\"color: #017ab7;\">Th\u00f4ng \u0111i\u1ec7p \u201c\u0111\u1ee7\u201d v\u00e0 \u201chay\u201d\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketer lu\u00f4n ph\u1ea3i \u00fd th\u1ee9c r\u1eb1ng \u201cContent is king\u201d lu\u00f4n \u0111\u00fang v\u1edbi b\u1ea5t k\u00ec ho\u1ea1t \u0111\u1ed9ng marketing n\u00e0o. \u0110i\u1ec3m n\u00edu ch\u00e2n kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n \u0111\u1ea1t m\u00e0 c\u00f2n l\u00e0 n\u1ed9i dung th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">V\u1eady th\u1ebf n\u00e0o l\u00e0 m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u201c\u0111\u1ee7\u201d d\u00e0nh cho video marketing d\u01b0\u1ee3c ph\u1ea9m?<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc m\u1ed7i chi\u1ebfn d\u1ecbch, b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a video marketing. M\u1ed9t th\u00f4ng \u0111i\u1ec7p \u201c\u0111\u1ee7\u201d l\u00e0 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i \u0111\u1ea7y \u0111\u1ee7 n\u1ed9i dung bu\u1ed9c ph\u1ea3i c\u00f3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra nh\u01b0: th\u00f4ng tin s\u1ea3n ph\u1ea9m, th\u00f4ng tin nh\u00e3n h\u00e0ng, \u201csignature\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu l\u00e0 video gi\u1edbi thi\u1ec7u thu\u1ed1c, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u00e1nh b\u1eadt l\u00ean t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m, hay \u00fd ki\u1ebfn chuy\u00ean gia v\u1ec1 s\u1ea3n ph\u1ea9m. C\u00f2n m\u1ed9t video v\u1edbi m\u1ee5c \u0111\u00edch t\u0103ng nh\u1eadn th\u1ee9c b\u1ec7nh l\u00fd th\u00ec ph\u1ea3i bao g\u1ed3m c\u00e1c th\u00f4ng tin nguy\u00ean nh\u00e2n, tri\u1ec7u ch\u1ee9ng, h\u01b0\u1edbng \u0111i\u1ec1u tr\u1ecb, hay \u00fd ki\u1ebfn c\u1ee7a b\u1ec7nh nh\u00e2n.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a video marketing d\u01b0\u1ee3c ph\u1ea9m \u201chay\u201d v\u00e0 \u201c\u0111\u1ee7\u201d l\u00e0 g\u00ec?<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t video hay l\u00e0 m\u1ed9t video c\u00f3 h\u1ed3n, c\u00f3 c\u00e2u chuy\u1ec7n, v\u00e0 nh\u1ea5t l\u00e0 \u201cb\u1eaft \u0111\u00fang m\u1ea1ch\u201d c\u1ee7a ng\u01b0\u1eddi xem. C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd ph\u1ea3n \u0111\u1ed1i, nh\u01b0ng m\u1ed9t c\u00e2u chuy\u1ec7n hay ch\u01b0a h\u1eb3n \u0111\u1ebfn t\u1eeb n\u1ed9i dung c\u00e2u chuy\u1ec7n m\u00e0 \u0111\u1ebfn t\u1eeb c\u00e1i c\u00e1ch ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n d\u1eabn d\u1eaft c\u1ea3m x\u00fac c\u1ee7a b\u1ea1n!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u1ea1o ra m\u1ed9t th\u00f4ng \u0111i\u1ec7p hay, y\u00eau c\u1ea7u b\u1ea1n ph\u1ea3i th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi xem, vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch insight l\u00e0 m\u1ed9t b\u01b0\u1edbc r\u1ea5t quan tr\u1ecdng trong marketing d\u01b0\u1ee3c. V\u00ed d\u1ee5: b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c nh\u00e2n vi\u00ean y t\u1ebf b\u1eb1ng nh\u1eefng c\u00e2u chuy\u1ec7n s\u01b0\u1edbt m\u01b0\u1edbt v\u00ec h\u1ecd ch\u1ec9 tin v\u00e0o c\u00e1c b\u00e1o c\u00e1o khoa h\u1ecdc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0ng \u0111em c\u00e1c t\u00e0i li\u1ec7u nghi\u00ean c\u1ee9u, h\u00e0n l\u00e2m \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi b\u1ec7nh th\u00ec ho\u00e0n to\u00e0n kh\u00f4ng ph\u00f9 h\u1ee3p. \u0110\u00f4i khi, b\u1ea1n s\u1ebd ph\u1ea3i x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t c\u00e2u chuy\u1ec7n c\u1ea3m \u0111\u1ed9ng mang t\u00ednh t\u1ef1 s\u1ef1,\u00a0 r\u1ed3i kh\u00e9o l\u00e9o l\u1ed3ng gh\u00e9p th\u00f4ng \u0111i\u1ec7p. D\u00f9 video marketing d\u01b0\u1ee3c kh\u00f4ng h\u1ec1 n\u00eau l\u00ean c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3 c\u1ee7a thu\u1ed1c, nh\u01b0ng h\u00ecnh th\u1ee9c \u201ck\u1ec3 chuy\u1ec7n\u201d l\u1ea1i d\u1ec5 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1n gi\u1ea3 \u0111\u1ed3ng th\u1eddi d\u1ec5 chi\u1ebfm \u0111\u01b0\u1ee3c t\u00ecnh c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/9BUjXZ-zc9k\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Panadol \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c kh\u1eafc h\u1ecda t\u1ed1t insight: nh\u1eefng lo toan c\u1ee7a ng\u01b0\u1eddi ph\u1ee5 n\u1eef v\u00ec ch\u0103m lo cho gia \u0111\u00ecnh m\u1ed9t m\u00f9a t\u1ebft sum v\u1ea7y. D\u00f9 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn, nh\u01b0ng vi\u1ec7c mang l\u1ea1i c\u1ea3m x\u00fac \u201c\u0111\u01b0\u1ee3c c\u1ea3m th\u00f4ng\u201d, video \u0111\u1ea1t 24 tri\u1ec7u view tr\u00ean Youtube v\u00e0 \u0111\u01b0\u1ee3c lan truy\u1ec1n r\u1ed9ng r\u00e3i tr\u00ean social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Dermatix Ultra l\u1ea1i th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ed9c \u0111\u00e1o h\u01a1n b\u1eb1ng c\u00e1ch c\u1ea3i bi\u00ean giai \u0111i\u1ec7u b\u00e0i h\u00e1t quen thu\u1ed9c c\u1ee7a b\u1ea3n \u201ctr\u1ed1ng c\u01a1m\u201d \u0111\u1ec3 truy\u1ec1n t\u1ea3i t\u00ednh n\u0103ng \u201ctr\u1ecb s\u1eb9o\u201d m\u1ed9t c\u00e1ch vui nh\u1ed9n, d\u1ec5 h\u00e1t, v\u00e0 d\u1ec5 nh\u1edb.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/BCzd6jG94GM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kenh_truyen_thong_cua_video_marketing\"><\/span><span style=\"color: #017ab7;\">K\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a video marketing\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 video marketing c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i cho \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi xem, b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng th\u00edch h\u1ee3p. Vi\u1ec7c \u0111\u01b0a ra l\u1ef1a ch\u1ecdn n\u00e0y ho\u00e0n to\u00e0n d\u1ef1a v\u00e0o ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (<a href=\"https:\/\/hedima.vn\/journey\/customer-journey-la-gi\/\">customer journey<\/a>) m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1ec1 ra.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng\u00a0 ng\u01b0\u1eddi xem tr\u1ebb trung, b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u0111\u1ebfn social media, n\u00ean th\u00f4ng th\u00f4ng tin \u0111\u01b0\u1ee3c lan t\u1ecfa m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. Nh\u01b0ng n\u1ebfu thu\u1ed1c c\u1ee7a b\u1ea1n h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi l\u1edbn tu\u1ed5i, th\u00ec c\u00e1c k\u00eanh truy\u1ec1n h\u00ecnh qu\u1ed1c gia m\u1edbi l\u00e0\u00a0 c\u00f4ng c\u1ee5 l\u00fd t\u01b0\u1edfng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng c\u0169ng d\u1ef1a tr\u00ean ng\u00e2n s\u00e1ch v\u00e0 nh\u1eefng \u0111i\u1ec1u kho\u1ea3n c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng. V\u00ed d\u1ee5: qu\u1ea3ng c\u00e1o tr\u00ean Facebook s\u1ebd \u00edt t\u1ed1n k\u00e9m h\u01a1n \u0111\u00e0i truy\u1ec1n h\u00ecnh, nh\u01b0ng Facebook r\u1ea5t nghi\u00eam ng\u1eb7t v\u1ec1 vi\u1ec7c qu\u1ea3ng c\u00e1o c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 ho\u00e0n to\u00e0n kh\u00f4ng h\u1ed7 tr\u1ee3 ch\u1ea1y ads cho c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed1c.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Su_dung_KOLs_va_chien_dich_marketing_influencer\"><\/span><span style=\"color: #017ab7;\">S\u1eed d\u1ee5ng KOLs v\u00e0 chi\u1ebfn d\u1ecbch marketing influencer<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi nh\u00e0 l\u00e3nh \u0111\u1ea1o Bob Dole t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng cho chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c Viagra c\u1ee7a h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Pfizer, chi\u1ebfn d\u1ecbch influencer bi\u1ebfn th\u00e0nh c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p trong c\u1ed9ng \u0111\u1ed3ng.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/oMeulTWdqiY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch d\u01b0\u1ee3c ph\u1ea9m s\u1eed d\u1ee5ng influencer t\u1ea1i Vi\u1ec7t Nam l\u00e0 chi\u1ebfn d\u1ecbch \u201c\u0110\u1ea1i d\u1ecbch m\u1ea5t ng\u1ee7\u201d &#8211; s\u1ef1 b\u1eaft tay \u0111\u1ea7y b\u1ea5t ng\u1edd c\u1ee7a h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Eco v\u1edbi g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n cho nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u, S\u01a1n T\u00f9ng\u00a0 MTP.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Ibkue4fT0Oo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y kh\u00f4ng ch\u1ec9 macro-influencer nh\u01b0 S\u01a1n T\u00f9ng m\u1edbi t\u1ea1o s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 b\u1eaft tay v\u1edbi nh\u1eefng chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh, blogger n\u1ed5i ti\u1ebfng v\u1ec1 s\u1ee9c kh\u1ecfe hay nh\u1eefng ng\u01b0\u1eddi d\u00e2n b\u00ecnh th\u01b0\u1eddng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Theo b\u00e1o c\u00e1o c\u1ee7a Nielsen (2019), 92% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin v\u00e0o gi\u1edbi thi\u1ec7u c\u1ee7a b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n v\u00e0 nh\u1eefng ng\u01b0\u1eddi h\u1ecd tin t\u01b0\u1edfng h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/i><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Call-to-action_CTA_cua_video_marketing\"><\/span><span style=\"color: #017ab7;\">Call-to-action (CTA) c\u1ee7a video marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng, m\u1ed9t video marketing c\u1ea7n c\u00f3 m\u1ed9t CTA c\u1ee5 th\u1ec3 \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng. CTA c\u1ee7a video marketing d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp nh\u01b0 t\u00ecm \u0111\u1ebfn c\u00e1c \u0111\u1ecba \u0111i\u1ec3m mua thu\u1ed1c, hay gi\u00e1n ti\u1ebfp nh\u01b0 xem th\u00eam th\u00f4ng tin t\u1ea1i landing page hay li\u00ean h\u1ec7 b\u00e1c s\u0129 \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t l\u1ed9 tr\u00ecnh kh\u00e1ch h\u00e0ng v\u1edbi nhi\u1ec1u \u201c\u0111i\u1ec3m ch\u1ea1m\u201d (touch point) nh\u01b0 x\u00e2y d\u1ef1ng website marketing, ho\u1eb7c chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a nh\u00e2n vi\u00ean y t\u1ebf \u0111\u1ec3 h\u1ecd s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m khi video marketing \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Video marketing d\u01b0\u1ee3c ph\u1ea9m l\u00e0 c\u00f4ng c\u1ee5 r\u1ea5t hi\u1ec7u qu\u1ea3\u00a0 gi\u00fap th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c lan t\u1ecfa m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. B\u1edfi v\u00ec kh\u00e1c v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 marketing nh\u01b0 h\u00ecnh \u1ea3nh hay b\u00e0i vi\u1ebft, video mang c\u1ea3 4\u00a0 y\u1ebfu t\u1ed1: h\u00ecnh \u1ea3nh, n\u1ed9i dung, \u00e2m thanh v\u00e0 chuy\u1ec3n \u0111\u1ed9ng. N\u00f3 t\u00e1c \u0111\u1ed9ng l\u00ean ng\u01b0\u1eddi xem \u1edf nhi\u1ec1u gi\u00e1c quan &#8211; \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u1ea3m x\u00fac.<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a20b02f8d89a5000675964' value='6a20b02f8d89a5000675964'><input type='hidden' id='bg-show-more-text-6a20b02f8d89a5000675964' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a20b02f8d89a5000675964' value='Show Less'><a id='bg-showmore-action-6a20b02f8d89a5000675964' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a20b02f8d89a5000675964' >\n<ol>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/vimatch.info\/post\/tIrIYZueuJDWhrw\/qu-ng-c-o.html\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/vimatch.info\/post\/tIrIYZueuJDWhrw\/qu-ng-c-o.html<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.ngdata.com\/what-is-video-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.ngdata.com\/what-is-video-marketing\/<\/span><\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Video marketing d\u01b0\u1ee3c ph\u1ea9m ch\u1eafc kh\u00f4ng c\u00f2n l\u00e0 kh\u00e1i ni\u1ec7m qu\u00e1 m\u1edbi m\u1ebb trong ng\u00e0nh d\u01b0\u1ee3c. Tuy ng\u00e2n s\u00e1ch kh\u00e1 t\u1ed1n k\u00e9m, nh\u01b0ng video marketing th\u1eadt s\u1ef1 l\u00e0 m\u1ed9t v\u0169 kh\u00ed hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch DTC. S\u1eed d\u1ee5ng t\u1ed1t c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap marketer t\u0103ng \u0111\u00e1ng k\u1ec3 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u &#8211; l\u1ee3i [&#8230;]\n","protected":false},"author":13,"featured_media":2577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[74,116],"class_list":["post-2570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-service","tag-video-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2570"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2577"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}