{"id":2565,"date":"2021-08-16T16:36:58","date_gmt":"2021-08-16T09:36:58","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2565"},"modified":"2021-08-16T16:36:58","modified_gmt":"2021-08-16T09:36:58","slug":"viral-clip-trong-marketing-duoc-pham","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/viral-clip-trong-marketing-duoc-pham\/","title":{"rendered":"C\u00f4ng th\u1ee9c t\u1ea1o n\u00ean viral clip trong marketing d\u01b0\u1ee3c ph\u1ea9m"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">T\u1eeb kh\u00f3a \u201cviral\u201d \u0111\u00e3 qu\u00e1 ph\u1ed5 bi\u1ebfn hi\u1ec7n nay, l\u00e0 marketer, li\u1ec7u c\u00f3 ai kh\u00f4ng mu\u1ed1n t\u1ea1o ra viral clip trong s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh? Tuy nhi\u00ean, v\u1edbi \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh, viral clip trong marketing d\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 ph\u1ea3i \u201cth\u1ecfa m\u00e3n\u201d c\u1ea3m x\u00fac cho ng\u01b0\u1eddi xem, m\u00e0 c\u00f2n ph\u1ea3i tu\u00e2n th\u1ee7 nh\u1eefng quy \u0111\u1ecbnh nghi\u00eam ng\u1eb7t c\u1ee7a ng\u00e0nh. C\u00f9ng HEDIMA ph\u00e2n t\u00edch nh\u1eefng video tri\u1ec7u views t\u1eeb c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u1ec3 t\u00ecm ra ch\u1ea5t li\u1ec7u c\u1ea7n c\u00f3 c\u1ee7a m\u1ed9t viral clip!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/viral-clip-trong-marketing-duoc-pham\/#1_Viral_clip_la_gi\" >1. Viral clip l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/viral-clip-trong-marketing-duoc-pham\/#2_Yeu_to_tao_nen_thanh_cong_cua_viral_clip_trong_marketing_duoc_pham\" >2. Y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a viral clip trong marketing d\u01b0\u1ee3c ph\u1ea9m<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/viral-clip-trong-marketing-duoc-pham\/#21_Tha_hon_vao_viral_clip\" >2.1. Th\u1ea3 h\u1ed3n v\u00e0o viral clip\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/viral-clip-trong-marketing-duoc-pham\/#22_Chien_luoc_truyen_thong\" >2.2. Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/viral-clip-trong-marketing-duoc-pham\/#23_Yeu_to_%E2%80%9Cthoi_su%E2%80%9D\" >2.3. Y\u1ebfu t\u1ed1 \u201cth\u1eddi s\u1ef1\u201d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/viral-clip-trong-marketing-duoc-pham\/#3_Mot_so_vi_du_dac_sac_viral_clip_trong_marketing_duoc_va_cham_soc_suc_khoe\" >3. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111\u1eb7c s\u1eafc viral clip trong marketing d\u01b0\u1ee3c v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/viral-clip-trong-marketing-duoc-pham\/#31_Viral_clip_The_Womb_Stories\" >3.1. Viral clip: The Womb Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/viral-clip-trong-marketing-duoc-pham\/#32_Viral_clip_trong_marketing_duoc_Dupixent_cua_hang_duoc_pham_Sanofi\" >3.2. Viral clip trong marketing d\u01b0\u1ee3c: Dupixent c\u1ee7a h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Sanofi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/viral-clip-trong-marketing-duoc-pham\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Viral_clip_la_gi\"><\/span><span style=\"color: #017ab7;\">1. Viral clip l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Viral clip l\u00e0 m\u1ed9t video d\u01b0\u1edbi b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u00e0o c\u00f3 th\u1ec3 l\u00e0 ho\u1ea1t h\u00ecnh (animation) hay phim ng\u1eafn, \u0111\u01b0\u1ee3c lan truy\u1ec1n nhanh ch\u00f3ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng online. Viral clip c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t view b\u1eb1ng s\u1ef1 chia s\u1ebb trong c\u1ed9ng \u0111\u1ed3ng th\u00f4ng qua share tr\u00ean social media, \u0111\u0103ng l\u1ea1i tr\u00ean c\u00e1c blog, hay g\u1eedi email cho nhau. C\u00f3 ba lo\u1ea1i viral clip ch\u00ednh:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Video s\u00e1ng t\u1ea1o (unintentional):<\/b><\/span><span style=\"font-weight: 400;\"> t\u00e1c gi\u1ea3 c\u1ee7a nh\u1eefng video n\u00e0y \u0111\u00f4i khi kh\u00f4ng th\u1ec3 ng\u1edd m\u1ee9c \u0111\u1ed9 lan t\u1ecfa c\u1ee7a video. H\u1ecd kh\u00f4ng t\u1ea1o ra video v\u1edbi m\u1ee5c \u0111\u00edch viral, nh\u1eefng t\u01b0 duy s\u00e1ng t\u1ea1o n\u00e0y \u201cv\u00f4 t\u00ecnh\u201d nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng t\u00ecnh c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><span style=\"color: #017ab7;\">Video h\u00e0i h\u01b0\u1edbc (humorous)<\/span>:<\/b><span style=\"font-weight: 400;\"> d\u1ea1ng viral clip n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi m\u1ee5c \u0111\u00edch gi\u1ea3i tr\u00ed. N\u1ebfu video \u0111\u1ee7 \u201ch\u00e0i h\u01b0\u1edbc\u201d th\u01b0\u1eddng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 \u1ee7ng h\u1ed9 v\u1edbi nh\u1eefng l\u01b0\u1ee3t share t\u0103ng r\u1ea5t nhanh tr\u00ean social media.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Video qu\u1ea3ng c\u00e1o (promotional):<\/b><\/span><span style=\"font-weight: 400;\"> d\u1ea1ng video n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi m\u1ee5c \u0111\u00edch bi\u1ebfn n\u00f3 tr\u1edf n\u00ean viral th\u00f4ng qua m\u1ed9t chi\u1ebfn d\u1ecbch marketing \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0.\u00a0 Viral clip l\u00e0 v\u0169 kh\u00ed l\u1ee3i h\u1ea1i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, gi\u00fap th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_Yeu_to_tao_nen_thanh_cong_cua_viral_clip_trong_marketing_duoc_pham\"><\/span><span style=\"color: #017ab7;\">2. Y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a viral clip trong marketing d\u01b0\u1ee3c ph\u1ea9m<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng c\u00f3 m\u1ed9t c\u00f4ng th\u1ee9c n\u00e0o b\u1ea3o \u0111\u1ea3m video b\u1ea3n b\u1ea1n s\u1ebd tr\u1edf n\u00ean viral, nh\u01b0ng nh\u1eefng y\u1ebfu t\u1ed1 sau \u0111\u00e2y s\u1ebd l\u00e0 g\u1ee3i \u00fd t\u1ed1t cho qu\u00e1 tr\u00ecnh l\u00ean \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"21_Tha_hon_vao_viral_clip\"><\/span><span style=\"color: #017ab7;\">2.1. Th\u1ea3 h\u1ed3n v\u00e0o viral clip\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">T\u1ea1o sao b\u1ea1n l\u1ea1i chia s\u1ebb m\u1ed9t video n\u00e0o \u0111\u00f3?<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a New York Times v\u1ec1 t\u00e2m l\u00fd khi share c\u1ee7a user th\u01b0\u1eddng t\u1eadp trung v\u00e0o 5 l\u00fd do sau:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mu\u1ed1n chia s\u1ebb m\u1ed9t th\u00f4ng tin c\u00f3 \u00edch cho c\u1ed9ng \u0111\u1ed3ng (94%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mu\u1ed1n th\u1ec3 hi\u1ec7n quan \u0111i\u1ec3m c\u1ee7a b\u1ea3n th\u00e2n (68%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 (80%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ed3ng c\u1ea3m (81%)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mong mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3 (84%)<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean nh\u1eefng l\u00ed do tr\u00ean, \u201cc\u00e1i h\u1ed3n\u201d c\u1ee7a video c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 gi\u00e1 tr\u1ecb n\u1ed9i dung m\u00e0 video mang l\u1ea1i. Ng\u01b0\u1eddi ta s\u1ebd share v\u1edbi hai l\u00ed do ch\u00ednh: video \u0111\u0103ng t\u1ea3i nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch hay t\u1ea1o s\u1ef1 \u0111\u1ed3ng c\u1ea3m m\u00e0 ng\u01b0\u1eddi xem mong mu\u1ed1n nhi\u1ec1u kh\u00e1c bi\u1ebft t\u1edbi.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o m\u1ed9t n\u1ed9i dung m\u1edbi m\u1ebb v\u00e0 th\u00fa v\u1ecb, nh\u01b0ng quan tr\u1ecdng l\u00e0 ng\u01b0\u1eddi xem ph\u1ea3i th\u1ea5y n\u1ed9i dung c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 h\u1eefu \u00edch v\u00e0 c\u1ea7n thi\u1ebft trong cu\u1ed9c s\u1ed1ng h\u1eb1ng ng\u00e0y. N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u00e1nh tr\u1ef1c ti\u1ebfp v\u00e0o c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi xem, d\u00f9 l\u00e0 t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c, n\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t lo\u1ea1i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng chia s\u1ebb.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/0ruHOaHrGnQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_Chien_luoc_truyen_thong\"><\/span><span style=\"color: #017ab7;\">2.2. Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">N\u1ed9i dung video \u0111\u1ee7 hay th\u00ec s\u1ebd tr\u1edf n\u00ean viral, l\u00e0 m\u1ed9t suy ngh\u0129 \u0111\u00fang, nh\u01b0ng kh\u00f4ng \u0111\u00fang ho\u00e0n to\u00e0n khi m\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u1ea1nh tranh v\u1edbi nh\u1eefng c\u00e1 nh\u00e2n l\u00e0m s\u00e1ng t\u1ea1o n\u1ed9i dung tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Youtube v\u00e0 TikTok,&#8230; V\u1eady khi nh\u00e3n h\u00e0ng \u0111\u1ea7u t\u01b0 m\u1ed9t s\u1ed1 ti\u1ec1n kh\u00f4ng nh\u1ecf v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y, h\u1ecd ph\u1ea3i th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 viral clip c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn, nh\u01b0ng \u0111\u1eb7c bi\u1ec7t \u201cnhi\u1ec1u ng\u01b0\u1eddi\u201d c\u00f2n ph\u1ea3i \u0111\u00fang v\u1edbi ch\u00e2n dung kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 ra, b\u1ea1n c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5: D\u01b0\u1ee3c ph\u1ea9m Eco b\u1eaft tay c\u00f9ng S\u01a1n T\u00f9ng MTP t\u1ea1o ra m\u1ed9t <\/span><a href=\"https:\/\/hedima.vn\/journey\/case-study-dai-dich-zombie-mat-ngu\/\"><span style=\"font-weight: 400;\">\u201cbom t\u1ea5n\u201d TVC: \u201c\u0110\u1ea1i d\u1ecbch Zombie m\u1ea5t ng\u1ee7\u201d <\/span><\/a><span style=\"font-weight: 400;\">v\u1edbi k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng k\u00e9o d\u00e0i hai th\u00e1ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"23_Yeu_to_%E2%80%9Cthoi_su%E2%80%9D\"><\/span><span style=\"color: #017ab7;\">2.3. Y\u1ebfu t\u1ed1 \u201cth\u1eddi s\u1ef1\u201d<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">V\u00ec sao qu\u1ea3ng c\u00e1o Durex lu\u00f4n \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi th\u00edch th\u00fa?\u00a0\u00a0<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cB\u1eaft trend\u201d lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 m\u00e0 marketer n\u00e0o c\u0169ng mong mu\u1ed1n th\u1ec3 hi\u1ec7n. Kh\u00f4ng ch\u1ec9 n\u1ed9i dung qu\u00e1 s\u00e1ng t\u1ea1o, m\u00e0 y\u1ebfu t\u1ed1 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a Durex l\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m (relevance). C\u00e1i hay c\u1ee7a nh\u00e3n h\u00e0ng n\u00e0y, l\u00e0 t\u1ea1o n\u00ean m\u1ed9t \u201ct\u1ee5c l\u1ec7\u201d ng\u00f3ng ch\u1edd cho ng\u01b0\u1eddi xem m\u1ed7i khi c\u00f3 m\u1ed9t s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t x\u1ea3y ra.\u00a0<\/span><\/p>\n<figure id=\"attachment_2566\" aria-describedby=\"caption-attachment-2566\" style=\"width: 601px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-2566\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/durex-bat-trend-anh-dung-bao-la-anh-khong-thuong-em-roi-1628773369-1.jpg\" alt=\"Durex lu\u00f4n t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u00fang th\u1eddi \u0111i\u1ec3m\" width=\"601\" height=\"1300\" \/><figcaption id=\"caption-attachment-2566\" class=\"wp-caption-text\">Durex lu\u00f4n t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u00fang th\u1eddi \u0111i\u1ec3m<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Th\u00f4ng tin m\u00e0 b\u1ea1n cung c\u1ea5p v\u1eeba hay l\u00e0 th\u00f4ng tin ng\u01b0\u1eddi xem \u0111ang t\u00ecm ki\u1ebfm th\u00ec vi\u1ec7c tr\u1edf n\u00ean viral s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n. V\u00ec v\u1eady, \u0111\u1ea1i d\u1ecbch Covid-19 l\u00e0 m\u1ed9t ch\u1ea5t li\u1ec7u n\u1ed9i dung m\u00e0 marketer d\u01b0\u1ee3c ph\u1ea9m n\u00ean khai th\u00e1c \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Mot_so_vi_du_dac_sac_viral_clip_trong_marketing_duoc_va_cham_soc_suc_khoe\"><\/span><span style=\"color: #017ab7;\">3. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111\u1eb7c s\u1eafc viral clip trong marketing d\u01b0\u1ee3c v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"31_Viral_clip_The_Womb_Stories\"><\/span><span style=\"color: #017ab7;\">3.1. Viral clip: The Womb Stories<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Viral clip nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi, v\u00e0 \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn b\u1edfi gi\u1edbi chuy\u00ean m\u00f4n qua gi\u1ea3i th\u01b0\u1edfng cao qu\u00fd Grand Prix thu\u1ed9c Cannes Lions 2021. Th\u01b0\u01a1ng hi\u1ec7u Essity \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 \u0111\u01a1n v\u1ecb chuy\u00ean cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe d\u00e0nh ri\u00eang cho ph\u1ee5 n\u1eef. Th\u00e0nh c\u00f4ng c\u1ee7a video n\u00e0y kh\u00f4ng ch\u1ec9 \u1edf vi\u1ec7c s\u00e1ng t\u1ea1o thi\u1ebft k\u1ebf n\u1ed9i dung, v\u00e0 c\u00f2n \u1edf c\u1ea3m x\u00fac video th\u1ec3 hi\u1ec7n th\u1eadt s\u1ef1 ch\u1ea1m \u0111\u1ebfn s\u1ef1 \u0111\u1ed3ng c\u1ea3m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef v\u00ec ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n video th\u1ea5u hi\u1ec3u \u201cn\u1ed7i \u0111au&#8221; m\u00e0 m\u1ed7i m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef \u0111\u1ec1u ph\u1ea3i tr\u1ea3i qua.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/JZoFqIxlbk0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"32_Viral_clip_trong_marketing_duoc_Dupixent_cua_hang_duoc_pham_Sanofi\"><\/span><span style=\"color: #017ab7;\">3.2. Viral clip trong marketing d\u01b0\u1ee3c: Dupixent c\u1ee7a h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Sanofi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 mang l\u1ea1i gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i cao cho h\u00e3ng d\u01b0\u1ee3c Sanofi. D\u00f9 m\u1edbi ra m\u1eaft v\u00e0o th\u00e1ng 5\/2021, video g\u00e2y s\u1ef1 ch\u00fa \u00fd v\u1edbi th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a: t\u1ef1 tin th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n v\u1edbi b\u1ea5t k\u00ec khuy\u1ebft \u0111i\u1ec3m n\u00e0o c\u1ee7a c\u01a1 th\u1ec3. Th\u00f4ng \u0111i\u1ec7p n\u00e0y \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u b\u1ea1n tr\u1ebb \u1ee7ng h\u1ed9 nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, v\u1edbi nh\u1eefng ch\u1ee7 \u0111\u1ec1 r\u1ea5t \u0111\u01b0\u1ee3c quan t\u00e2m nh\u01b0 #loveyourself.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Ch\u1ec9 v\u1edbi c\u00e2u tagline c\u1ee7a chi\u1ebfn d\u1ecbch: \u201cWhy hide your skin?\u201d th\u1eadt s\u1ef1 \u0111\u00e3 \u0111\u1ee7 \u0111\u00e1nh \u0111\u1ed9ng, v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho ng\u01b0\u1eddi xem mu\u1ed1n lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p n\u00e0y!<\/span><\/i><\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/hX1NRvoLDLM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1edbi m\u1ee5c ti\u00eau t\u1ea1o viral, trong t\u1eebng b\u01b0\u1edbc th\u1ef1c hi\u1ec7n, h\u00e3y h\u1ecfi ch\u00ednh b\u1ea3n th\u00e2n, b\u1ea1n c\u00f3 s\u1eb5n s\u00e0ng chia s\u1ebb th\u00f4ng \u0111i\u1ec7p n\u00e0y r\u1ed9ng r\u00e3i kh\u00f4ng? Tham kh\u1ea3o case study c\u0169ng nh\u01b0 chu\u1ea9n b\u1ecb chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap video c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn!<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c3e270019b4093087721' value='6a3c3e270019b4093087721'><input type='hidden' id='bg-show-more-text-6a3c3e270019b4093087721' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c3e270019b4093087721' value='Show Less'><a id='bg-showmore-action-6a3c3e270019b4093087721' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c3e270019b4093087721' >\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u00a0<\/span><a href=\"https:\/\/www.techopedia.com\/definition\/26863\/viral-video\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.techopedia.com\/definition\/26863\/viral-video<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.socialmediatoday.com\/content\/why-do-people-share-online\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/www.socialmediatoday.com\/content\/why-do-people-share-online<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.fiercepharma.com\/marketing\/sanofi-and-regeneron-s-dupixent-tops-may-pharma-tv-ad-spending-trading-places-abbvie\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.fiercepharma.com\/marketing\/sanofi-and-regeneron-s-dupixent-tops-may-pharma-tv-ad-spending-trading-places-abbvie<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u1eeb kh\u00f3a \u201cviral\u201d \u0111\u00e3 qu\u00e1 ph\u1ed5 bi\u1ebfn hi\u1ec7n nay, l\u00e0 marketer, li\u1ec7u c\u00f3 ai kh\u00f4ng mu\u1ed1n t\u1ea1o ra viral clip trong s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh? Tuy nhi\u00ean, v\u1edbi \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh, viral clip trong marketing d\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 ph\u1ea3i \u201cth\u1ecfa m\u00e3n\u201d c\u1ea3m x\u00fac cho ng\u01b0\u1eddi xem, m\u00e0 c\u00f2n ph\u1ea3i tu\u00e2n th\u1ee7 nh\u1eefng quy \u0111\u1ecbnh [&#8230;]\n","protected":false},"author":13,"featured_media":2648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[74,116],"class_list":["post-2565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-service","tag-video-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2565"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2565\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2648"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}