{"id":2555,"date":"2021-08-11T14:51:57","date_gmt":"2021-08-11T07:51:57","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2555"},"modified":"2021-08-11T14:51:57","modified_gmt":"2021-08-11T07:51:57","slug":"hoi-thao-y-khoa-trong-marketing-duoc","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/hoi-thao-y-khoa-trong-marketing-duoc\/","title":{"rendered":"7 b\u01b0\u1edbc l\u00ean k\u1ebf ho\u1ea1ch cho h\u1ed9i th\u1ea3o y khoa trong marketing d\u01b0\u1ee3c"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">H\u1ed9i th\u1ea3o y khoa l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a marketing d\u01b0\u1ee3c, \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 c\u01a1 h\u1ed9i gi\u1edbi thi\u1ec7u thu\u1ed1c m\u1ed9t c\u00e1ch \u201cl\u1ed3ng gh\u00e9p uy\u1ec3n chuy\u1ec3n\u201d m\u00e0 c\u00f2n l\u00e0 c\u00e1ch gi\u00fap c\u00e1c h\u00e3ng d\u01b0\u1ee3c \u201cb\u1eaft chuy\u1ec7n\u201d \u0111\u1ea7y tinh t\u1ebf \u0111\u1ebfn c\u00e1c nh\u00e2n vi\u00ean y t\u1ebf. V\u1eady vai tr\u00f2 c\u1ee7a h\u1ed9i th\u1ea3o y khoa trong marketing d\u01b0\u1ee3c l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed5 ch\u1ee9c m\u1ed9t h\u1ed9i th\u1ea3o y khoa th\u00e0nh c\u00f4ng th\u00e0nh c\u00f4ng?<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/hoi-thao-y-khoa-trong-marketing-duoc\/#1_Hoi_thao_y_khoa_la_gi\" >1. H\u1ed9i th\u1ea3o y khoa l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/hoi-thao-y-khoa-trong-marketing-duoc\/#2_Len_ke_hoach_chuan_bi_cho_hoi_thao_y_khoa\" >2. L\u00ean k\u1ebf ho\u1ea1ch chu\u1ea9n b\u1ecb cho h\u1ed9i th\u1ea3o y khoa<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/hoi-thao-y-khoa-trong-marketing-duoc\/#21_Len_y_tuong_cho_hoi_thao_y_khoa\" >2.1. L\u00ean \u00fd t\u01b0\u1edfng cho h\u1ed9i th\u1ea3o y khoa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/hoi-thao-y-khoa-trong-marketing-duoc\/#22_Cac_ben_lien_quan_trong_to_chuc_hoi_thao_y_khoa\" >2.2. C\u00e1c b\u00ean li\u00ean quan trong t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o y khoa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/hoi-thao-y-khoa-trong-marketing-duoc\/#23_Noi_dung_truyen_dat\" >2.3. N\u1ed9i dung truy\u1ec1n \u0111\u1ea1t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/hoi-thao-y-khoa-trong-marketing-duoc\/#24_Cac_cuoc_hop_dinh_ki\" >2.4. C\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ecbnh k\u00ec<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/hoi-thao-y-khoa-trong-marketing-duoc\/#25_Thoi_gian_va_dia_diem\" >2.5. Th\u1eddi gian v\u00e0 \u0111\u1ecba \u0111i\u1ec3m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/hoi-thao-y-khoa-trong-marketing-duoc\/#26_Marketing\" >2.6. Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/hoi-thao-y-khoa-trong-marketing-duoc\/#27_Ngan_sach\" >2.7. Ng\u00e2n s\u00e1ch<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/hoi-thao-y-khoa-trong-marketing-duoc\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Hoi_thao_y_khoa_la_gi\"><\/span><span style=\"color: #017ab7;\">1. H\u1ed9i th\u1ea3o y khoa l\u00e0 g\u00ec?<\/span><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">H\u1ed9i th\u1ea3o y khoa l\u00e0 h\u1ed9i th\u1ea3o \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u1edbi m\u1ee5c \u0111\u00edch cung c\u1ea5p th\u00f4ng tin y khoa cho b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129, nh\u00e2n vi\u00ean y t\u1ebf nh\u1eb1m t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a h\u1ec7 th\u1ed1ng y t\u1ebf, c\u0169ng nh\u01b0 trong ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe cho ng\u01b0\u1eddi b\u1ec7nh. H\u1ed9i th\u1ea3o y khoa gi\u00fap khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean y t\u1ebf h\u1ecdc t\u1eadp v\u00e0 trao \u0111\u1ed5i nh\u1eb1m c\u1ea3i thi\u1ec7n ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u00e0 t\u1eeb \u0111\u00f3 gia t\u0103ng hi\u1ec7u qu\u1ea3 kh\u00e1m ch\u1eefa b\u1ec7nh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u1ed9i th\u1ea3o y khoa c\u00f2n gi\u00fap nh\u00e2n vi\u00ean y t\u1ebf c\u1eadp nh\u1eadt nh\u1eefng nghi\u00ean c\u1ee9u, th\u00f4ng tin m\u1edbi, quan tr\u1ecdng, chia s\u1ebb kinh nghi\u1ec7m l\u00e2m s\u00e0ng hay ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 v\u00e0 c\u00f4ng ngh\u1ec7 m\u1edbi.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">H\u1ed9i th\u1ea3o y khoa c\u00f2n l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c h\u00e3ng d\u01b0\u1ee3c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hay c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u1eady \u0111\u1ec3 t\u1ed5 ch\u1ee9c m\u1ed9t h\u1ed9i th\u1ea3o y khoa c\u1ea7n chu\u1ea9n b\u1ecb nh\u1eefng g\u00ec?<\/span><\/i><\/span><b><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Len_ke_hoach_chuan_bi_cho_hoi_thao_y_khoa\"><\/span><span style=\"color: #017ab7;\">2. L\u00ean k\u1ebf ho\u1ea1ch chu\u1ea9n b\u1ecb cho h\u1ed9i th\u1ea3o y khoa<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"21_Len_y_tuong_cho_hoi_thao_y_khoa\"><\/span><span style=\"color: #017ab7;\">2.1. L\u00ean \u00fd t\u01b0\u1edfng cho h\u1ed9i th\u1ea3o y khoa<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">\u201cM\u1ed7i event \u0111\u1ec1u b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t concept\u201d<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00f9 m\u1ee5c \u0111\u00edch t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o y khoa c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, vi\u1ec7c x\u00e1c \u0111\u1ecbnh concept lu\u00f4n l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean. Team c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi n\u00e0y tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh m\u1ed9t concept chung cho ch\u01b0\u01a1ng tr\u00ecnh:<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b>M\u1ee5c \u0111\u00edch c\u1ee7a h\u1ed9i th\u1ea3o:<\/b><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ee5c \u0111\u00edch c\u1ee7a h\u1ed9i th\u1ea3o l\u00e0 g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u1ee3i \u00edch m\u00e0 h\u1ed9i th\u1ea3o mang v\u1ec1 cho ban t\u1ed5 ch\u1ee9c v\u00e0 ng\u01b0\u1eddi tham d\u1ef1 l\u00e0 g\u00ec?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ed1i t\u01b0\u1ee3ng tham d\u1ef1 l\u00e0 ai?<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #017ab7;\"><b>Concept:<\/b><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u1ee7 \u0111\u1ec1 c\u1ee7a h\u1ed9i th\u1ea3o l\u00e0 g\u00ec? Thu\u1ed9c l\u0129nh v\u1ef1c n\u00e0o?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Theme n\u00e0o s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi ch\u1ee7 \u0111\u1ec1 n\u00e0y? B\u1ed1 c\u1ee5c v\u00e0 h\u00ecnh th\u1ee9c t\u1ed5 ch\u1ee9c s\u1ebd nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mood and tone c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh l\u00e0 g\u00ec? H\u00ecnh \u1ea3nh m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n mang \u0111\u1ebfn l\u00e0 g\u00ec?<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"22_Cac_ben_lien_quan_trong_to_chuc_hoi_thao_y_khoa\"><\/span><span style=\"color: #017ab7;\">2.2. C\u00e1c b\u00ean li\u00ean quan trong t\u1ed5 ch\u1ee9c h\u1ed9i th\u1ea3o y khoa<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh ngu\u1ed3n l\u1ef1c trong ban t\u1ed5 ch\u1ee9c s\u1ebd l\u00e0 b\u01b0\u1edbc ti\u1ebfp theo trong k\u1ebf ho\u1ea1ch chu\u1ea9n b\u1ecb c\u1ee7a h\u1ed9i th\u1ea3o y khoa. Ban t\u1ed5 ch\u1ee9c s\u1ebd g\u1ed3m nh\u1eefng ng\u01b0\u1eddi trong n\u1ed9i b\u1ed9 c\u00f4ng ty c\u0169ng nh\u01b0 nh\u1eefng kh\u00e1ch m\u1eddi b\u00ean ngo\u00e0i m\u00e0 b\u1ea1n mong mu\u1ed1n h\u1ee3p t\u00e1c.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u1ed9i th\u1ea3o y khoa kh\u00f4ng th\u1ec3 thi\u1ebfu s\u1ef1 tham gia c\u1ee7a c\u00e1c chuy\u00ean gia trong ng\u00e0nh \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1edbi c\u00e1c tham d\u1ef1 vi\u00ean v\u1ec1 v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c n\u00eau l\u00ean. \u0110\u1ec3 h\u1ed7 tr\u1ee3 h\u1ed9i th\u1ea3o \u0111\u01b0\u1ee3c di\u1ec5n ra t\u1ed1t \u0111\u1eb9p, c\u00f2n c\u1ea7n s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa nhi\u1ec1u b\u1ed9 ph\u1eadn v\u1edbi nhau.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t h\u1ed9i th\u1ea3o y khoa c\u1ea7n c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a \u0111\u1ea1i di\u1ec7n doanh nghi\u1ec7p, chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh (nh\u00e2n vi\u00ean y t\u1ebf c\u00f3 h\u1ecdc h\u00e0m cao, ho\u1eb7c c\u00f3 title uy t\u00edn), c\u00e1c hi\u1ec7p h\u1ed9i s\u1ee9c kh\u1ecfe (advisory board), b\u1ed9 ph\u1eadn IT, b\u1ed9 ph\u1eadn k\u1ebf to\u00e1n, b\u1ed9 ph\u1eadn t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n, v\u00e0 b\u1ed9 ph\u1eadn marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 h\u1ed9i th\u1ea3o y khoa \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p th\u1ef1c hi\u1ec7n, vi\u1ec7c li\u00ean l\u1ea1c v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c hi\u1ec7p h\u1ed9i, t\u1ed5 ch\u1ee9c s\u1ee9c kh\u1ecfe l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu. L\u00fac n\u00e0y, c\u00e1c h\u00e3ng d\u01b0\u1ee3c s\u1ebd \u0111\u00f3ng vai tr\u00f2 nh\u00e0 t\u00e0i tr\u1ee3 cho ch\u01b0\u01a1ng tr\u00ecnh.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: Sanofi t\u00e0i tr\u1ee3 cho h\u1ed9i th\u1ea3o \u201cKh\u1edfi \u0111\u1ea7u th\u1eadp ni\u00ean m\u1edbi v\u1edbi li\u1ec7u ph\u00e1p insulin n\u1ec1n\u201d trong ch\u1eefa tr\u1ecb \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng, h\u1ed9i th\u1ea3o n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u00e0 b\u1ea3o tr\u1ee3 b\u1edfi T\u1ed5ng h\u1ed9i Y h\u1ecdc Vi\u1ec7t Nam (VMA) v\u00e0 Li\u00ean chi h\u1ed9i \u0110\u00e1i th\u00e1o \u0111\u01b0\u1eddng v\u00e0 N\u1ed9i ti\u1ebft TP.HCM (HADE)<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<figure id=\"attachment_2557\" aria-describedby=\"caption-attachment-2557\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2557\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/3.jpg\" alt=\"h\u1ed9i th\u1ea3o y khoa \u201cKh\u1edfi \u0111\u1ea7u th\u1eadp k\u1ef7 m\u1edbi v\u1edbi li\u1ec7u ph\u00e1p insulin n\u1ec1n\u201d\" width=\"800\" height=\"534\" \/><figcaption id=\"caption-attachment-2557\" class=\"wp-caption-text\">h\u1ed9i th\u1ea3o y khoa \u201cKh\u1edfi \u0111\u1ea7u th\u1eadp k\u1ef7 m\u1edbi v\u1edbi li\u1ec7u ph\u00e1p insulin n\u1ec1n\u201d<\/figcaption><\/figure>\n<h3 style=\"font-size: 20.16px;\"><span class=\"ez-toc-section\" id=\"23_Noi_dung_truyen_dat\"><\/span><span style=\"color: #017ab7;\">2.3. N\u1ed9i dung truy\u1ec1n \u0111\u1ea1t<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">N\u1ed9i dung truy\u1ec1n \u0111\u1ea1t lu\u00f4n l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t c\u1ee7a b\u1ea5t k\u00ec s\u1ef1 ki\u1ec7n n\u00e0o. V\u00ec v\u1eady, vi\u1ec7c ch\u1ecdn speaker hay x\u00e1c \u0111\u1ecbnh keynote c\u1ee7a bu\u1ed5i h\u1ed9i th\u1ea3o lu\u00f4n l\u00e0 m\u1ed9t b\u01b0\u1edbc c\u1ef1c k\u1ef3 quan tr\u1ecdng khi l\u00ean k\u1ebf ho\u1ea1ch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n n\u00ean ch\u00fa \u00fd \u1edf nh\u1eefng \u0111i\u1ec3m sau:<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><b>Ng\u01b0\u1eddi tr\u00ecnh b\u00e0y (speaker)<\/b><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ed1 l\u01b0\u1ee3ng speaker s\u1ebd \u0111\u01b0\u1ee3c m\u1eddi l\u00e0 bao nhi\u00eau?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chuy\u00ean gia n\u00e0o ph\u00f9 h\u1ee3p \u0111\u1ec3 tr\u00ecnh b\u00e0y v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y? Chuy\u00ean gia \u0111\u00f3 c\u00f3 \u0111\u1ee7 chuy\u00ean m\u00f4n v\u00e0 s\u1ee9c h\u00fat \u0111\u1ed1i v\u1edbi tham d\u1ef1 vi\u00ean?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ed5 ch\u1ee9c hay hi\u1ec7p h\u1ed9i s\u1ee9c kh\u1ecfe c\u00f3 \u0111\u1ec1 xu\u1ea5t n\u00e0o v\u1ec1 speaker kh\u00f4ng?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Profile c\u1ee7a chuy\u00ean gia c\u00f3 th\u1ec3 c\u00f4ng b\u1ed1 cho m\u1ee5c \u0111\u00edch marketing kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng n\u1ebfu chuy\u00ean gia b\u1ea1n mong mu\u1ed1n m\u1eddi kh\u00f4ng th\u1ec3 tham d\u1ef1 l\u00e0 g\u00ec?<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #017ab7;\"><b>\u0110\u1ec1 t\u00e0i th\u1ea3o lu\u1eadn:<\/b><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ec1 t\u00e0i ch\u00ednh \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn cho h\u1ed9i th\u1ea3o l\u00e0 g\u00ec?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e2u h\u1ecfi, ch\u1ee7 \u0111\u1ec1 n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp t\u1edbi?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ed9 slide c\u00e2u h\u1ecfi th\u1ea3o lu\u1eadn s\u1ebd \u0111\u01b0\u1ee3c ai chu\u1ea9n b\u1ecb? (th\u01b0\u1eddng l\u00e0 s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa b\u1ed9 ph\u1eadn medical c\u1ee7a b\u00ean t\u1ed5 ch\u1ee9c v\u00e0 chuy\u00ean gia, nh\u00e2n vi\u00ean y t\u1ebf tr\u00ecnh b\u00e0y trong h\u1ed9i th\u1ea3o)<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Vi\u1ec7c ch\u1ecdn speaker s\u1ebd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh, v\u00ec nh\u1eefng chuy\u00ean gia n\u00e0y s\u1ebd l\u00e0 \u201cs\u1ee9c h\u00fat\u201d hay KOLs c\u1ee7a chi\u1ebfn d\u1ecbch. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n n\u00f3i v\u1ec1 \u0111\u1ec1 t\u00e0i ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe sau sinh, b\u1ea1n n\u00ean m\u1eddi nh\u1eefng b\u00e1c s\u0129 c\u00f3 ti\u1ebfng \u1edf b\u1ec7nh vi\u1ec7n T\u1eeb D\u0169, TP.HCM.<\/span><\/i><\/span><\/p>\n<figure id=\"attachment_2556\" aria-describedby=\"caption-attachment-2556\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2556\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/12.6.2019.-Hoi-nghi-snar-phu-khoa-4.jpg\" alt=\"H\u1ed9i ngh\u1ecb s\u1ea3n ph\u1ee5 khoa\" width=\"800\" height=\"450\" \/><figcaption id=\"caption-attachment-2556\" class=\"wp-caption-text\">H\u1ed9i ngh\u1ecb s\u1ea3n ph\u1ee5 khoa<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"24_Cac_cuoc_hop_dinh_ki\"><\/span><span style=\"color: #017ab7;\">2.4. C\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ecbnh k\u00ec<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng cu\u1ed9c h\u1ecdp \u0111\u1ecbnh k\u1ef3 chu\u1ea9n b\u1ecb cho h\u1ed9i th\u1ea3o y khoa l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu. B\u1ea1n c\u1ea7n th\u1eddi gian v\u00e0 kh\u00f4ng gian \u0111\u1ec3 c\u1ea3 nh\u00f3m c\u00f3 th\u1ec3 ng\u1ed3i brainstorm v\u1edbi nhau v\u1ec1 \u00fd t\u01b0\u1edfng, chi\u1ebfn l\u01b0\u1ee3c, c\u0169ng nh\u01b0 c\u00e1c v\u1ea5n \u0111\u1ec1 trong kh\u00e2u t\u1ed5 ch\u1ee9c. C\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ecbnh k\u1ef3 n\u00ean \u0111\u01b0\u1ee3c l\u00ean l\u1ecbch v\u00e0 di\u1ec5n ra 1 \u0111\u1ebfn 2 l\u1ea7n trong th\u00e1ng.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"25_Thoi_gian_va_dia_diem\"><\/span><span style=\"color: #017ab7;\">2.5. Th\u1eddi gian v\u00e0 \u0111\u1ecba \u0111i\u1ec3m<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Khi l\u00ean k\u1ebf ho\u1ea1ch v\u1ec1 th\u1eddi gian v\u00e0 \u0111\u1ecba \u0111i\u1ec3m b\u1ea1n n\u00ean c\u00e2n nh\u1eafc c\u00e1c y\u1ebfu t\u1ed1 sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1eddi gian b\u1ea1n ch\u1ecdn c\u00f3 tr\u00f9ng l\u1eb7p v\u1edbi nh\u1eefng s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t, ng\u00e0y ngh\u1ec9, hay nh\u1eefng h\u1ed9i th\u1ea3o kh\u00e1c?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1eddi gian b\u1ea1n ch\u1ecdn c\u00f3 thu\u1eadn ti\u1ec7n cho speaker c\u0169ng nh\u01b0 tham d\u1ef1 vi\u00ean?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ecba \u0111i\u1ec3m b\u1ea1n ch\u1ecdn c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi tham gia d\u1ef1 ki\u1ebfn?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c2m thanh v\u00e0 \u00e1nh s\u00e1ng c\u1ee7a \u0111\u1ecba \u0111i\u1ec3m c\u00f3 \u0111\u1ea1t ti\u00eau chu\u1ea9n kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ecba \u0111i\u1ec3m c\u00f3 d\u1ec5 t\u00ecm kh\u00f4ng? \u0110\u1ecba \u0111i\u1ec3m c\u00f3 ch\u1ed7 \u0111\u1eadu xe thu\u1eadn l\u1ee3i kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">*V\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn, \u0111\u1ecba \u0111i\u1ec3m th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t 3-6 th\u00e1ng tr\u01b0\u1edbc khi s\u1ef1 ki\u1ec7n di\u1ec5n ra.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"26_Marketing\"><\/span><span style=\"color: #017ab7;\">2.6. Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 h\u1ed9i th\u1ea3o y khoa mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u, marketing \u0111\u00f3ng m\u1ed9t vai tr\u00f2 kh\u00f4ng nh\u1ecf. Ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 cho ch\u01b0\u01a1ng tr\u00ecnh pre-event, in-event v\u00e0 post-event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi s\u1ef1 ki\u1ec7n di\u1ec5n ra, marketing gi\u1eef vai tr\u00f2 l\u00e0m sao \u0111\u1ec3 tham d\u1ef1 vi\u00ean bi\u1ebft \u0111\u1ebfn s\u1ef1 ki\u1ec7n, t\u1ecf h\u1ee9ng th\u00fa tham gia v\u00e0 \u0111\u1ed3ng \u00fd tham d\u1ef1. Gi\u1ed1ng v\u1edbi gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, ho\u1ea1t \u0111\u1ed9ng marketing pre-event c\u0169ng c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u00edch h\u1ee3p. B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng <a href=\"https:\/\/hedima.vn\/journey\/email-marketing\/\">chi\u1ebfn l\u01b0\u1ee3c emailing marketing <\/a><\/span><span style=\"font-weight: 400;\">hay<\/span> <a href=\"https:\/\/hedima.vn\/journey\/social-media-la-gi\/\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/\"><span style=\"font-weight: 400;\">website<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin t\u1ea1o h\u1ee9ng th\u00fa cho ng\u01b0\u1eddi tham d\u1ef1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi m\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, hay t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (brand awareness), in-event marketing ph\u1ea3i \u0111\u1ea3m b\u1ea3o tham d\u1ef1 vi\u00ean c\u00f3 th\u1ec3 nh\u1edb \u0111\u1ebfn nh\u00e3n h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m khi tham gia s\u1ef1 ki\u1ec7n b\u1eb1ng c\u00e1ch th\u1ec3 hi\u1ec7n r\u00f5 \u201csignature\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Kh\u00f4ng n\u00ean l\u1ed3ng gh\u00e9p qu\u00e1 nhi\u1ec1u th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m trong h\u1ed9i th\u1ea3o, m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tinh t\u1ebf th\u1ec3 hi\u1ec7n \u1edf thi\u1ebft k\u1ebf s\u00e2n kh\u1ea5u (logo) hay standee trong h\u1ed9i tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, post-event c\u0169ng n\u00ean \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng, c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t m\u00f3n qu\u00e0 nh\u1ecf hay t\u00e0i li\u1ec7u sum-up \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn tham d\u1ef1 vi\u00ean sau ch\u01b0\u01a1ng tr\u00ecnh. H\u00e3y th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a tham d\u1ef1 vi\u00ean \u0111\u1ec3 r\u00fat kinh nghi\u1ec7m cho nh\u1eefng s\u1ef1 ki\u1ec7n trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"27_Ngan_sach\"><\/span><span style=\"color: #017ab7;\">2.7. Ng\u00e2n s\u00e1ch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ed9i th\u1ea3o y\u00a0 khoa lu\u00f4n \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch t\u1eeb \u0111\u1ea7u. Tuy nhi\u00ean, sau khi t\u00ecm hi\u1ec3u chi ti\u1ebft c\u1ee5 th\u1ec3 \u1edf c\u00e1c b\u01b0\u1edbc tr\u00ean, b\u1ea1n c\u1ea7n xem x\u00e9t v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch ch\u00ednh x\u00e1c v\u1ec1 ng\u00e2n s\u00e1ch cho t\u1ed5ng th\u1ec3 ch\u01b0\u01a1ng tr\u00ecnh.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">H\u1ed9i th\u1ea3o y khoa l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a ng\u00e0nh y t\u1ebf, c\u0169ng nh\u01b0 l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng cho c\u00e1c h\u00e3ng d\u01b0\u1ee3c l\u1edbn th\u1ec3 hi\u1ec7n v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Tuy kh\u00e1 kh\u00f3 kh\u0103n trong t\u00ecnh tr\u1ea1ng Covid-19 hi\u1ec7n t\u1ea1i, c\u00e1c h\u00e3ng d\u01b0\u1ee3c c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc vi\u1ec7c t\u1ed5 ch\u1ee9c song song h\u1ed9i th\u1ea3o online v\u00e0 offline trong b\u1ed1i c\u1ea3nh n\u00e0y. D\u00f9 c\u00e1ch th\u1ee9c c\u00f3 thay \u0111\u1ed5i, th\u00ec 7 b\u01b0\u1edbc tr\u00ean v\u1eabn l\u00e0 m\u1ed9t guideline \u0111\u1ea7y \u0111\u1ee7 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o trong qu\u00e1 tr\u00ecnh l\u00ean k\u1ebf ho\u1ea1ch!<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a20b42f5ada80050378226' value='6a20b42f5ada80050378226'><input type='hidden' id='bg-show-more-text-6a20b42f5ada80050378226' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a20b42f5ada80050378226' value='Show Less'><a id='bg-showmore-action-6a20b42f5ada80050378226' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a20b42f5ada80050378226' >\n<ol>\n<li><a href=\"https:\/\/www.researchgate.net\/publication\/343538971_Organizing_a_Medical_Conference_Management_Perspective\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.researchgate.net\/publication\/343538971_Organizing_a_Medical_Conference_Management_Perspective<\/span><\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>H\u1ed9i th\u1ea3o y khoa l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a marketing d\u01b0\u1ee3c, \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 c\u01a1 h\u1ed9i gi\u1edbi thi\u1ec7u thu\u1ed1c m\u1ed9t c\u00e1ch \u201cl\u1ed3ng gh\u00e9p uy\u1ec3n chuy\u1ec3n\u201d m\u00e0 c\u00f2n l\u00e0 c\u00e1ch gi\u00fap c\u00e1c h\u00e3ng d\u01b0\u1ee3c \u201cb\u1eaft chuy\u1ec7n\u201d \u0111\u1ea7y tinh t\u1ebf \u0111\u1ebfn c\u00e1c nh\u00e2n vi\u00ean y t\u1ebf. V\u1eady vai tr\u00f2 c\u1ee7a h\u1ed9i th\u1ea3o y [&#8230;]\n","protected":false},"author":13,"featured_media":2559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[74],"class_list":["post-2555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-service"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2555"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2559"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}