{"id":2528,"date":"2021-08-11T14:06:15","date_gmt":"2021-08-11T07:06:15","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2528"},"modified":"2021-08-11T14:06:15","modified_gmt":"2021-08-11T07:06:15","slug":"9-buoc-xay-dung-chien-luoc-go-to-market","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/9-buoc-xay-dung-chien-luoc-go-to-market\/","title":{"rendered":"9 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c go-to-market d\u1ec5 d\u00e0ng"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t h\u01b0\u1edbng \u0111i \u0111\u00fang \u0111\u1eafn d\u00e0nh cho s\u1ea3n ph\u1ea9m s\u1eafp \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1? Chi\u1ebfn l\u01b0\u1ee3c go-to-market c\u00f3 th\u1ec3 l\u00e0 \u0111\u00e1p \u00e1n m\u00e0 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm, gi\u00fap b\u1ea1n s\u1eb5n s\u00e0ng nh\u1eadp cu\u1ed9c.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/9-buoc-xay-dung-chien-luoc-go-to-market\/#Chien_luoc_go-to-market_la_gi\" >Chi\u1ebfn l\u01b0\u1ee3c go-to-market l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/9-buoc-xay-dung-chien-luoc-go-to-market\/#4_yeu_to_ban_nen_can_nhac_truoc_khi_thuc_hien_chien_luoc_go-to-market\" >4 y\u1ebfu t\u1ed1 b\u1ea1n n\u00ean c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c go-to-market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/9-buoc-xay-dung-chien-luoc-go-to-market\/#9_buoc_xay_dung_chien_luoc_go-to-market\" >9 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c go-to-market<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/9-buoc-xay-dung-chien-luoc-go-to-market\/#Buoc_1_Xay_dung_buying_center_trung_tam_mua_hang\" >B\u01b0\u1edbc 1: X\u00e2y d\u1ef1ng buying center (trung t\u00e2m mua h\u00e0ng)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/9-buoc-xay-dung-chien-luoc-go-to-market\/#Buoc_2_Lap_bang_value_matrix_danh_cho_tung_nhom_trong_buying_center\" >B\u01b0\u1edbc 2: L\u1eadp b\u1ea3ng value matrix d\u00e0nh cho t\u1eebng nh\u00f3m trong buying center<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/9-buoc-xay-dung-chien-luoc-go-to-market\/#Buoc_3_Thu_nghiem_testing\" >B\u01b0\u1edbc 3: Th\u1eed nghi\u1ec7m (testing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/9-buoc-xay-dung-chien-luoc-go-to-market\/#Buoc_4_Toi_uu_hoa_chien_luoc_quang_cao_cua_ban\" >B\u01b0\u1edbc 4: T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/9-buoc-xay-dung-chien-luoc-go-to-market\/#Buoc_5_Thiet_lap_hanh_trinh_khach_hang_customer_journey\" >B\u01b0\u1edbc 5: Thi\u1ebft l\u1eadp h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (customer journey)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/9-buoc-xay-dung-chien-luoc-go-to-market\/#Buoc_6_Lua_chon_chien_luoc_sales\" >B\u01b0\u1edbc 6: L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/9-buoc-xay-dung-chien-luoc-go-to-market\/#Buoc_7_Tang_nhan_dien_thuong_hieu\" >B\u01b0\u1edbc 7: T\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/9-buoc-xay-dung-chien-luoc-go-to-market\/#Buoc_8_Cat_giam_chi_phi_van_hanh\" >B\u01b0\u1edbc 8: C\u1eaft gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/9-buoc-xay-dung-chien-luoc-go-to-market\/#Buoc_9_Giu_chan_khach_hang\" >B\u01b0\u1edbc 9: Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/hedima.vn\/journey\/9-buoc-xay-dung-chien-luoc-go-to-market\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Chien_luoc_go-to-market_la_gi\"><\/span><span style=\"color: #017ab7;\">Chi\u1ebfn l\u01b0\u1ee3c go-to-market l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c go-to-market l\u00e0 b\u1ea3n k\u1ebf ho\u1ea1ch chi ti\u1ebft t\u1eebng b\u01b0\u1edbc m\u1ed9t \u0111\u1ec3 c\u00f3 th\u1ec3 ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch th\u00e0nh c\u00f4ng. \u0110\u1ec3 l\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c go-to-market hi\u1ec7u qu\u1ea3, ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3i c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3, l\u00ean k\u1ebf ho\u1ea1ch bao g\u1ed3m ba giai \u0111o\u1ea1n ch\u00ednh: x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, l\u00ean chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 chi\u1ebfn l\u01b0\u1ee3c sales.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\">M\u1ed7i s\u1ea3n ph\u1ea9m s\u1ebd c\u00f3 th\u1ecb tr\u01b0\u1eddng ri\u00eang c\u1ee7a m\u00ecnh, \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u1edfi \u0111\u1ea7u t\u1ed1t, chi\u1ebfn l\u01b0\u1ee3c go-to-market s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng \u201cb\u00e0i to\u00e1n\u201d c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p \u201cc\u00e2u tr\u1ea3 l\u1eddi\u201d.\u00a0<\/span>\u00a0\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">D\u00f9 \u00fd t\u01b0\u1edfng c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 t\u1ed1t \u0111\u1ebfn \u0111\u00e2u, nh\u01b0ng c\u00e1ch b\u1ea1n th\u1ef1c hi\u1ec7n n\u00f3 s\u1ebd quy\u1ebft \u0111\u1ecbnh th\u00e0nh b\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m, 90% c\u00e1c start-up b\u1ecb \u201ch\u1ee5t h\u01a1i\u201d sau 1 n\u0103m do kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c go-to-market kh\u00f4ng th\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i c\u1ee7a s\u1ea3n ph\u1ea9m, nh\u01b0ng m\u1ed9t quy tr\u00ecnh b\u00e0i b\u1ea3n, v\u1edbi nh\u1eefng d\u1ef1 \u0111o\u00e1n d\u1ef1a tr\u00ean ch\u1ee9ng c\u1ee9 \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u r\u00f5 r\u00e0ng, \u00edt nh\u1ea5t s\u1ebd gi\u00fap b\u1ea1n c\u1ee7ng c\u1ed1 l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 t\u00ecm \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m.<\/span><b><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_yeu_to_ban_nen_can_nhac_truoc_khi_thuc_hien_chien_luoc_go-to-market\"><\/span><span style=\"color: #017ab7;\">4 y\u1ebfu t\u1ed1 b\u1ea1n n\u00ean c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c go-to-market<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Product-market fit:<\/b><\/span><span style=\"font-weight: 400;\"> S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng? S\u1ea3n ph\u1ea9m c\u00f3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Target audience (\u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau):<\/b><\/span><span style=\"font-weight: 400;\"> d\u00f9 b\u1ea1n \u00e1p d\u1ee5ng b\u1ea5t k\u00ec chi\u1ebfn l\u01b0\u1ee3c marketing n\u00e0o, th\u00ec vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau lu\u00f4n l\u00e0 ti\u1ec1n \u0111\u1ec1 cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng. Ai l\u00e0 ng\u01b0\u1eddi c\u00f3 l\u1ee3i khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? H\u1ecd c\u00f3 th\u1ec3 tr\u1ea3 cho nhi\u00eau cho s\u1ea3n ph\u1ea9m \u0111\u00f3? Nh\u1eefng pain point (\u0111i\u1ec3m \u0111au) hay nh\u1eefng \u0111i\u1ec1u nh\u1ee9c nh\u1ed1i c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c, gi\u1ea3i quy\u1ebft l\u00e0 g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Competition and demand (nhu c\u1ea7u c\u0169ng nh\u01b0 y\u1ebfu t\u1ed1 c\u1ea1nh tranh c\u1ee7a th\u1ecb tr\u01b0\u1eddng):<\/b> <\/span><span style=\"font-weight: 400;\">ai l\u00e0 ng\u01b0\u1eddi \u0111\u00e3 v\u00e0 \u0111ang c\u1ea7n s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n? L\u01b0\u1ee3ng cung-c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u1ea1n ch\u1ecdn trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Distribution:<\/b><\/span><span style=\"font-weight: 400;\"> nh\u1eefng k\u00eanh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n h\u00e0ng l\u00e0 g\u00ec? Online hay offline? Hay ph\u1ea3i th\u00f4ng qua m\u1ed9t b\u00ean ph\u00e2n ph\u1ed1i th\u1ee9 ba?<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"9_buoc_xay_dung_chien_luoc_go-to-market\"><\/span><span style=\"color: #017ab7;\">9 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c go-to-market<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_1_Xay_dung_buying_center_trung_tam_mua_hang\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 1: X\u00e2y d\u1ef1ng buying center (trung t\u00e2m mua h\u00e0ng)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo <\/span><a href=\"https:\/\/www.gartner.com\/en\/sales\/insights\/b2b-buying-journey\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gartner<\/span><\/a><span style=\"font-weight: 400;\">, n\u1ebfu b\u1ea1n thu\u1ed9c nh\u00f3m doanh nghi\u1ec7p B2B (business-to-business), buyer (ng\u01b0\u1eddi mua h\u00e0ng) s\u1ebd chia th\u00e0nh t\u1eeb 6-10 nh\u00f3m, v\u00e0 m\u1ed7i nh\u00f3m s\u1ebd c\u00f3 nguy\u00ean nh\u00e2n kh\u00e1c nhau d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. X\u00e1c \u0111\u1ecbnh buying center ngh\u0129a l\u00e0 li\u1ec7t k\u00ea c\u1ee5 th\u1ec3 nh\u1eefng nh\u00f3m buyer \u0111\u1ec3 t\u00ecm ra kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1, c\u0169ng nh\u01b0 h\u01b0\u1edbng ti\u1ebfp c\u1eadn th\u00edch h\u1ee3p cho t\u1eebng nh\u00f3m.<\/span><\/p>\n<p><b>Buying center <\/b><span style=\"font-weight: 400;\">bao g\u1ed3m: ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u tr\u1ea3i nghi\u1ec7m hay t\u1ecf ra quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m (initiator), nh\u1eefng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft (user), ng\u01b0\u1eddi c\u00f3 t\u00e1c \u0111\u1ed9ng l\u00ean quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi kh\u00e1c (influencer), hay ng\u01b0\u1eddi th\u1ea9m \u0111\u1ecbnh, c\u1ea5p ph\u00e9p cho s\u1ea3n ph\u1ea9m (approver).<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">\u1ede giai \u0111o\u1ea1n n\u00e0y, ngo\u00e0i vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c buying center, b\u1ea1n n\u00ean nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng (demographic, nhu c\u1ea7u hay t\u00e2m l\u00fd, h\u00e0nh vi) \u0111\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c.<\/span><\/i><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_2_Lap_bang_value_matrix_danh_cho_tung_nhom_trong_buying_center\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 2: L\u1eadp b\u1ea3ng value matrix d\u00e0nh cho t\u1eebng nh\u00f3m trong buying center<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u1ede b\u01b0\u1edbc 1, sau khi t\u00ecm hi\u1ec3u v\u1ec1 t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng, b\u1ea1n ph\u1ea7n n\u00e0o \u0111\u00e3 c\u00f3 v\u00e0i g\u1ea1ch \u0111\u1ea7u d\u00f2ng d\u00e0nh cho t\u1eebng nh\u00f3m. \u0110\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng h\u01a1n, b\u1ea1n n\u00ean l\u1eadp m\u1ed9t b\u1ea3ng t\u1ed5ng k\u1ebft \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn kh\u00e1ch quan v\u00e0 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p cho t\u1eebng tr\u01b0\u1eddng h\u1ee3p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea3ng value matrix s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t th\u1ea3o s\u01a1 l\u01b0\u1ee3c h\u01b0\u1edbng \u0111i d\u00e0nh cho t\u1eebng nh\u00f3m d\u1ef1a tr\u00ean:<\/span><\/p>\n<figure id=\"attachment_2548\" aria-describedby=\"caption-attachment-2548\" style=\"width: 787px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2548\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/Value-matrix.png\" alt=\"V\u00ed d\u1ee5 b\u1ea3ng value matrix\" width=\"787\" height=\"161\" \/><figcaption id=\"caption-attachment-2548\" class=\"wp-caption-text\">V\u00ed d\u1ee5 b\u1ea3ng ph\u00e2n t\u00edch value matrix<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_3_Thu_nghiem_testing\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 3: Th\u1eed nghi\u1ec7m (testing)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n b\u1ea1n th\u1eed nghi\u1ec7m nh\u1eefng gi\u1ea3 thuy\u1ebft hay k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c l\u1eadp ra \u1edf c\u00e1c b\u01b0\u1edbc tr\u00ean. Ch\u1ec9 ch\u1ecdn m\u1ed9t t\u1ec7p nh\u1ecf \u0111\u1ec3 th\u1eed tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.\u00a0 Ba y\u1ebfu t\u1ed1 b\u1ea1n c\u1ea7n quan t\u00e2m \u0111\u1ec3 th\u1eed nghi\u1ec7m trong giai \u0111o\u1ea1n n\u00e0y l\u00e0:<\/span><\/p>\n<ul>\n<li><span style=\"color: #017ab7;\"><b>K\u00eanh truy\u1ec1n th\u00f4ng (channel):<\/b><\/span><span style=\"font-weight: 400;\"> b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng \u1edf k\u00eanh n\u00e0o? N\u1ebfu chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n ch\u1ea1y tr\u00ean n\u1ec1n t\u1ea3ng online th\u00ec b\u1ea1n n\u00ean c\u00e2n nh\u1eafc c\u00e1c lo\u1ea1i ads m\u00e0 Google, Facebook hay LinkedIn cung c\u1ea5p. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion) s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft \u0111\u00e2u l\u00e0 k\u00eanh m\u00e0 b\u1ea1n n\u00ean ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0.<\/span><\/li>\n<li><span style=\"color: #017ab7;\"><b>\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: <\/b><\/span><span style=\"font-weight: 400;\">b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u01b0a? Trong qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m, b\u1ea1n c\u00f3 t\u00ecm th\u1ea5y th\u00eam nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0o kh\u00f4ng?<\/span><\/li>\n<li><span style=\"color: #017ab7;\"><b>Th\u00f4ng \u0111i\u1ec7p (key message):<\/b><\/span><span style=\"font-weight: 400;\"> th\u00f4ng \u0111i\u1ec7p b\u1ea1n cung c\u1ea5p c\u00f3 \u0111\u1ee7 \u1ea5n t\u01b0\u1ee3ng, c\u00f3 \u201c\u0111\u00fang \u00fd\u201d \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u01b0a? V\u00ec sao?<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_4_Toi_uu_hoa_chien_luoc_quang_cao_cua_ban\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 4: T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sau giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m, \u1edf b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u1ea7n ph\u1ea3i t\u1ed5ng h\u1ee3p l\u01b0\u1ee3ng th\u00f4ng tin hay d\u1eef li\u1ec7u \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <\/span><a href=\"https:\/\/hedima.vn\/journey\/chien-luoc-marketing-data-driven-la-gi\/\"><span style=\"font-weight: 400;\">chi\u1ebfn l\u01b0\u1ee3c marketing data-driven<\/span><\/a><span style=\"font-weight: 400;\"> \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u gi\u00fap t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o tr\u00ean di\u1ec7n r\u1ed9ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_5_Thiet_lap_hanh_trinh_khach_hang_customer_journey\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 5: Thi\u1ebft l\u1eadp h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (customer journey)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Thi\u1ebft l\u1eadp h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t b\u01b0\u1edbc r\u1ea5t quan tr\u1ecdng trong ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c go-to-market. \u0110\u1ec3 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u1ebfn \u0111\u01b0\u1ee3c tay kh\u00e1ch h\u00e0ng, b\u1ea1n ph\u1ea3i h\u00ecnh dung kh\u00e1i qu\u00e1t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm \u0111\u1ec3 c\u00f3 th\u1ec3 \u201ctr\u01b0ng b\u00e0y\u201d s\u1ea3n ph\u1ea9m ngay v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba.<\/span><\/p>\n<p><strong>Qu\u00e1 tr\u00ecnh mua h\u00e0ng th\u01b0\u1eddng g\u1ed3m 3 b\u01b0\u1edbc ch\u00ednh:<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ed1i t\u01b0\u1ee3ng nh\u1eadn ra v\u1ea5n \u0111\u1ec1, v\u00e0 t\u00ecm ki\u1ebfm h\u01b0\u1edbng gi\u1ea3i quy\u1ebft<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ed1i t\u01b0\u1ee3ng khoanh v\u00f9ng l\u1ea1i nh\u1eefng ph\u01b0\u01a1ng \u00e1n kh\u1ea3 thi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ed1i t\u01b0\u1ee3ng \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng <\/span><span style=\"font-weight: 400;\">chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung Tofu-Mofu-Bofu<\/span><span style=\"font-weight: 400;\"> \u0111\u1ec3 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau:<\/span><\/p>\n<figure id=\"attachment_2549\" aria-describedby=\"caption-attachment-2549\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2549\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/tofu.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung Tofu-Mofu-Bofu\" width=\"512\" height=\"334\" \/><figcaption id=\"caption-attachment-2549\" class=\"wp-caption-text\">Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung Tofu-Mofu-Bofu<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_6_Lua_chon_chien_luoc_sales\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 6: L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c sales<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c sales n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi s\u1ea3n ph\u1ea9m, b\u1ea1n c\u1ea7n ph\u1ea3i ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c sales ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi s\u1ea3n ph\u1ea9m. C\u00f3 4 chi\u1ebfn l\u01b0\u1ee3c sales ch\u00ednh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c thi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>The self-service model:<\/b><\/span><span style=\"font-weight: 400;\"> chi\u1ebfn l\u01b0\u1ee3c n\u00e0y r\u1ea5t \u00edt t\u1ed1n k\u00e9m do kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ee7 \u0111\u1ed9ng t\u00ecm \u0111\u1ebfn v\u00e0 mua h\u00e0ng. V\u00ed d\u1ee5: kh\u00e1ch h\u00e0ng s\u1ebd mua h\u00e0ng th\u00f4ng qua m\u1ed9t website hay n\u1ec1n t\u1ea3ng ecommerce nh\u01b0 Shopee hay Netflix. Tuy nhi\u00ean, \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng uy t\u00edn, v\u00e0 c\u00f3 th\u1ec3 t\u1ef1 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c l\u00e0 \u0111i\u1ec1u kh\u00f4ng d\u1ec5 d\u00e0ng.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>The inside sales business model: <\/b><\/span><span style=\"font-weight: 400;\">chi\u1ebfn l\u01b0\u1ee3c n\u00e0y s\u1ebd d\u1ef1a v\u00e0o ngu\u1ed3n l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a c\u00f4ng ty. B\u1ed9 ph\u1eadn sales s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u01b0 v\u1ea5n v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>The field sales business model:<\/b><\/span><span style=\"font-weight: 400;\"> t\u00f9y v\u00e0o \u0111\u1eb7c th\u00f9 c\u1ee7a t\u1eebng ng\u00e0nh h\u00e0ng v\u00e0 t\u1eebng s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y s\u1eed d\u1ee5ng m\u1ed9t \u0111\u1ed9i ng\u0169 sales chuy\u00ean nghi\u1ec7p t\u1eeb m\u1ed9t ngu\u1ed3n ngo\u00e0i c\u00f4ng ty. V\u00ed d\u1ee5: v\u1edbi ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m, h\u1ecd th\u01b0\u1eddng li\u00ean h\u1ec7 v\u1edbi m\u1ed9t \u0111\u1ed9i ng\u0169 fieldforce chuy\u00ean nghi\u1ec7p \u0111\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m thu\u1ed1c \u0111\u1ebfn c\u00e1c nh\u00e0 thu\u1ed1c.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>The channel model: <\/b><\/span><span style=\"font-weight: 400;\">\u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, b\u1ea1n c\u1ea7n t\u00ecm ki\u1ebfm m\u1ed9t nh\u00e0 ph\u00e2n ph\u1ed1i hay \u0111\u1ed1i t\u00e1c \u0111\u1ec3 h\u1ee3p t\u00e1c b\u00e1n s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5: c\u00f4ng ty b\u1ea3o hi\u1ec3m c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi ng\u00e2n h\u00e0ng \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ed9t g\u00f3i g\u1eedi ti\u1ebft ki\u1ec7m v\u1edbi nh\u1eefng l\u1ee3i \u00edch b\u1ea3o hi\u1ec3m s\u1ee9c kh\u1ecfe.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_7_Tang_nhan_dien_thuong_hieu\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 7: T\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng h\u01a1n, ngo\u00e0i vi\u1ec7c d\u00f9ng m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng sales h\u00f9ng h\u1eadu th\u00ec song song \u0111\u00f3, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u (brand marketing) l\u00e0 m\u1ed9t \u0111i\u1ec1u kh\u00f4ng th\u1ec3 b\u1ecf qua. B\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch ti\u1ebfn h\u00e0nh ph\u1ed1i h\u1ee3p <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/hedima.vn\/journey\/inbound-marketing-vs-outbound-marketing\/\">chi\u1ebfn l\u01b0\u1ee3c inbound v\u00e0 outbound marketing<\/a>.\u00a0<\/span><\/p>\n<figure id=\"attachment_2550\" aria-describedby=\"caption-attachment-2550\" style=\"width: 702px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2550\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/Inbound.png\" alt=\"C\u00e1c ho\u1ea1t \u0111\u1ed9ng trong chi\u1ebfn l\u01b0\u1ee3c inbound v\u00e0 outbound marketing\" width=\"702\" height=\"584\" \/><figcaption id=\"caption-attachment-2550\" class=\"wp-caption-text\">C\u00e1c ho\u1ea1t \u0111\u1ed9ng trong chi\u1ebfn l\u01b0\u1ee3c inbound v\u00e0 outbound marketing.<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_8_Cat_giam_chi_phi_van_hanh\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 8: C\u1eaft gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer acquisition cost l\u00e0 chi ph\u00ed doanh nghi\u1ec7p ph\u1ea3i tr\u1ea3 \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng. \u1ede giai \u0111o\u1ea1n n\u00e0y, sau khi th\u1eed nghi\u1ec7m v\u00e0 c\u00f4ng b\u1ed1 s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng, c\u1ed9ng v\u1edbi v\u1ecb th\u1ebf m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c tr\u00ean th\u1ecb tr\u01b0\u1eddng t\u1eeb vi\u1ec7c l\u00e0m brand, b\u1ea1n n\u00ean c\u00e2n nh\u1eafc \u0111\u1ebfn vi\u1ec7c c\u1eaft gi\u1ea3m h\u1ee3p l\u00fd chi ph\u00ed thu\u1ed9c quy tr\u00ecnh thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Buoc_9_Giu_chan_khach_hang\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 9: Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi t\u1ed1n k\u00e9m h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c l\u1eafng nghe v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p nh\u1eb1m t\u0103ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 m\u00e0 b\u1ea1n lu\u00f4n ph\u1ea3i ch\u00fa \u00fd. Tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, b\u1ea1n n\u00ean ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 ph\u01b0\u01a1ng \u00e1n truy\u1ec1n th\u00f4ng \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng nh\u1eefng v\u1ecb kh\u00e1ch \u0111\u00e3 \u201cch\u1ed1t \u0111\u01a1n\u201d. Vi\u1ec7c l\u00e0m n\u00e0y, c\u0169ng gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n quy tr\u00ecnh \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi t\u1ed1t h\u01a1n.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed7i khi gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi lu\u00f4n l\u00e0 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c go-to-market v\u1edbi 9 b\u01b0\u1edbc c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n! T\u1eeb ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, v\u00e0 nh\u1ea5t l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 ch\u00ednh x\u00e1c s\u1ebd gi\u00fap s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u201cy\u00eau t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean\u201d.\u00a0<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c29a82643b2025131752' value='6a3c29a82643b2025131752'><input type='hidden' id='bg-show-more-text-6a3c29a82643b2025131752' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c29a82643b2025131752' value='Show Less'><a id='bg-showmore-action-6a3c29a82643b2025131752' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c29a82643b2025131752' >\n<ol>\n<li><a href=\"https:\/\/blog.hubspot.com\/sales\/gtm-strategy\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/blog.hubspot.com\/sales\/gtm-strategy<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t h\u01b0\u1edbng \u0111i \u0111\u00fang \u0111\u1eafn d\u00e0nh cho s\u1ea3n ph\u1ea9m s\u1eafp \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1? Chi\u1ebfn l\u01b0\u1ee3c go-to-market c\u00f3 th\u1ec3 l\u00e0 \u0111\u00e1p \u00e1n m\u00e0 b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm, gi\u00fap b\u1ea1n s\u1eb5n s\u00e0ng nh\u1eadp cu\u1ed9c. Chi\u1ebfn l\u01b0\u1ee3c go-to-market l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c go-to-market l\u00e0 b\u1ea3n k\u1ebf ho\u1ea1ch chi ti\u1ebft t\u1eebng b\u01b0\u1edbc [&#8230;]\n","protected":false},"author":13,"featured_media":2551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[34],"class_list":["post-2528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-chien-luoc-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2528"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2551"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}