{"id":2522,"date":"2021-08-11T13:31:54","date_gmt":"2021-08-11T06:31:54","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2522"},"modified":"2021-08-11T13:31:54","modified_gmt":"2021-08-11T06:31:54","slug":"chien-dich-marketing-duoc-the-road-to-a-vaccine","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/chien-dich-marketing-duoc-the-road-to-a-vaccine\/","title":{"rendered":"Chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c \u201cThe road to a vaccine\u201d c\u00f4ng ph\u00e1 LinkedIn"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Khi m\u00e0 c\u1ea3 Th\u1ebf gi\u1edbi \u0111ang c\u00f9ng ng\u00f3ng ch\u1edd th\u00e0nh ph\u1ea9m vaccine Covid-19, th\u00ec nh\u1ea5t c\u1eed nh\u1ea5t \u0111\u1ed9ng c\u1ee7a c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n ph\u1ea9m n\u00e0y lu\u00f4n \u0111\u01b0\u1ee3c ch\u00fa \u00fd. Gia nh\u1eadp v\u00e0o \u0111\u01b0\u1eddng \u0111ua ch\u1eadm h\u01a1n so v\u1edbi AstraZeneca, Pfizer hay Moderna, v\u1eady \u0111\u00e2u l\u00e0 ch\u00eca kh\u00f3a gi\u00fap Johnson &amp; Johnson c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt tr\u00ean \u0111\u01b0\u1eddng \u0111ua n\u00e0y? C\u00f9ng HEDIMA t\u00ecm hi\u1ec3u v\u1ec1 gi\u1ea3i ph\u00e1p c\u1ee7a Johnson &amp; Johnson v\u1edbi chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c &#8220;The road to a vaccine&#8221;.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/chien-dich-marketing-duoc-the-road-to-a-vaccine\/#Boi_canh\" >B\u1ed1i c\u1ea3nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/chien-dich-marketing-duoc-the-road-to-a-vaccine\/#Muc_tieu\" >M\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/chien-dich-marketing-duoc-the-road-to-a-vaccine\/#Insight\" >Insight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/chien-dich-marketing-duoc-the-road-to-a-vaccine\/#Thuc_thi\" >Th\u1ef1c thi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/chien-dich-marketing-duoc-the-road-to-a-vaccine\/#Ket_qua\" >K\u1ebft qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/chien-dich-marketing-duoc-the-road-to-a-vaccine\/#3_chia_khoa_thanh_cong_cua_chien_dich_marketing_duoc_%E2%80%9CThe_road_to_a_vaccine%E2%80%9D\" >3 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c &#8220;The road to a vaccine&#8221;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/chien-dich-marketing-duoc-the-road-to-a-vaccine\/#Chien_luoc_quang_cao_LinkedIn_manh_me\" >Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o LinkedIn m\u1ea1nh m\u1ebd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/chien-dich-marketing-duoc-the-road-to-a-vaccine\/#Kenh_truyen_thong_phu_hop\" >K\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/chien-dich-marketing-duoc-the-road-to-a-vaccine\/#Toan_cau_hoa\" >To\u00e0n c\u1ea7u h\u00f3a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/chien-dich-marketing-duoc-the-road-to-a-vaccine\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Boi_canh\"><\/span><span style=\"color: #017ab7;\">B\u1ed1i c\u1ea3nh<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trong giai \u0111o\u1ea1n Covid-19 b\u00f9ng ph\u00e1t \u1edf nhi\u1ec1u n\u01a1i tr\u00ean to\u00e0n c\u1ea7u, vaccine xu\u1ea5t hi\u1ec7n nh\u01b0 ni\u1ec1m hy v\u1ecdng cho ch\u00ednh ph\u1ee7 v\u00e0 ng\u01b0\u1eddi d\u00e2n \u0111\u1ec3 s\u1edbm c\u00f3 th\u1ec3 quay v\u1ec1 cu\u1ed9c s\u1ed1ng b\u00ecnh th\u01b0\u1eddng. Ng\u01b0\u1eddi ta cho r\u1eb1ng \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i hi\u1ebfm c\u00f3 cho c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m, nh\u01b0ng c\u00f3 m\u1ea5y ai quan t\u00e2m \u0111\u1ebfn r\u1ee7i ro khi c\u00e1c \u00f4ng l\u1edbn n\u00e0y \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u ti\u1ec1n v\u00e0o \u201cmi\u1ebfng m\u1ed3i ngon\u201d n\u00e0y?<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Khi Johnson &amp; Johnson tuy\u00ean b\u1ed1 s\u1ebd cung c\u1ea5p 1 t\u1ef7 li\u1ec1u vaccine, th\u00ec g\u00e1nh n\u1eb7ng b\u00e1n h\u00e0ng l\u00fac n\u00e0y \u0111\u00e8 n\u1eb7ng l\u00ean vai marketer, v\u1eady \u0111\u00e2u l\u00e0 gi\u1ea3i ph\u00e1p m\u00e0 h\u1ecd l\u1ef1a ch\u1ecdn?<\/span><\/i><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Muc_tieu\"><\/span><span style=\"color: #017ab7;\">M\u1ee5c ti\u00eau<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1edbi chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c \u201cThe road to a vaccine\u201d, Johnson &amp; Johnson mong mu\u1ed1n chia s\u1ebb qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 s\u1ea3n xu\u1ea5t vaccine c\u1ee7a h\u1ecd \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, nh\u01b0ng ph\u1ea7n l\u1edbn t\u1eadp trung v\u00e0o ch\u00ednh quy\u1ec1n c\u00e1c qu\u1ed1c gia, nh\u1eefng ng\u01b0\u1eddi th\u1eadt s\u1ef1 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, c\u0169ng nh\u01b0 nh\u00e2n vi\u00ean y t\u1ebf, nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0a ra l\u1eddi khuy\u00ean v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh n\u00e0y.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Insight\"><\/span><span style=\"color: #017ab7;\">Insight<\/span><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ea7u h\u1ebft t\u1ea1i c\u00e1c qu\u1ed1c gia, ch\u00ednh ph\u1ee7 \u0111\u1ec1u ph\u00e1t \u0111\u1ed9ng nh\u1eefng chi\u1ebfn d\u1ecbch ti\u00eam ph\u00f2ng l\u1edbn nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay. V\u1edbi ch\u1ee7 tr\u01b0\u01a1ng khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00e2n nhanh ch\u00f3ng ti\u00eam ph\u00f2ng n\u00ean nhu c\u1ea7u v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng vaccine hi\u1ec7n \u0111ang r\u1ea5t cao tr\u00ean to\u00e0n c\u1ea7u.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111ang ch\u1edd \u0111\u1ee3i vaccine, tuy nhi\u00ean ai c\u0169ng lo l\u1eafng v\u1ec1 t\u00ednh an to\u00e0n v\u00ec th\u1eddi gian nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c \u0111\u1ea9y nhanh l\u00ean r\u1ea5t nhi\u1ec1u so v\u1edbi th\u01b0\u1eddng l\u1ec7. V\u00ec v\u1eady, sinh ra t\u00e2m l\u00fd ph\u00e2n v\u00e2n trong l\u1ef1a ch\u1ecdn c\u00f3 n\u00ean ti\u00eam kh\u00f4ng, c\u0169ng nh\u01b0 n\u00ean ti\u00eam lo\u1ea1i n\u00e0o.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ngo\u00e0i ra, ch\u00ednh ph\u1ee7 c\u0169ng ch\u00fa \u00fd \u0111\u1ebfn th\u1eddi gian b\u1ea3o qu\u1ea3n, th\u1eddi gian v\u1eadn chuy\u1ec3n, s\u1ed1 li\u1ec1u c\u00f3 th\u1ec3 mua, hi\u1ec7u qu\u1ea3 c\u1ee7a vaccine,&#8230; N\u00ean \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i cho Johnson &amp; Johnson chi\u1ebfm l\u1ea5y \u01b0u th\u1ebf n\u1ebfu x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 t\u00e2m l\u00fd ch\u1edd \u0111\u1ee3i vaccine m\u00e0 m\u00ecnh cho l\u00e0 t\u1ed1t nh\u1ea5t, nhu c\u1ea7u n\u00e0y c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ch\u00ednh ph\u1ee7. \u0110\u00f3 l\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m th\u1ef1c hi\u1ec7n nh\u1eefng chi\u1ebfn d\u1ecbch DTC \u0111\u1ec3 tr\u1ef1c ti\u1ebfp \u201ctr\u00ecnh b\u00e0y\u201d v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Thuc_thi\"><\/span><span style=\"color: #017ab7;\">Th\u1ef1c thi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2543\" aria-describedby=\"caption-attachment-2543\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2543\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/The-road-to-a-vaccine.jpg\" alt=\"Chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c &quot;The road to a vaccine&quot;\" width=\"1200\" height=\"628\" \/><figcaption id=\"caption-attachment-2543\" class=\"wp-caption-text\">Chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c &#8220;The road to a vaccine&#8221;<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Big idea c\u1ee7a chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c \u201cThe road to a vaccine\u201d l\u00e0 s\u1eed d\u1ee5ng t\u00ednh n\u0103ng LinkedIn Live \u0111\u1ec3 c\u00f4ng b\u1ed1 c\u00e2u chuy\u1ec7n t\u1ea1o n\u00ean vaccine c\u1ee7a h\u1ecd. M\u1ed7i tu\u1ea7n h\u1ecd s\u1ebd livestream trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi c\u1ed9ng \u0111\u1ed3ng v\u1ec1 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, c\u0169ng nh\u01b0 m\u1eddi c\u00e1c chuy\u00ean gia \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u1ec1 vaccine c\u1ee7a h\u00e3ng.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">\u201cIt\u2019s i<\/span><\/i><i><span style=\"font-weight: 400;\">mportant for us to be able to hone in and target global advocacy, and target politicians and doctors and nurses,\u201d &#8211; Lauren Ruotolo, Director of Creative Partnerships t\u1ea1i Johnson &amp; Johnson.<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i chu\u1ed7i s\u1ef1 ki\u1ec7n Linkedin Live 10 t\u1eadp, Johnson &amp; Johnson c\u00f2n \u0111\u1ea7u t\u01b0 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o LinkedIn b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Sponsored Content v\u00e0 Message Ads. Nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y gi\u00fap thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a c\u1ed9ng \u0111\u1ed3ng tr\u01b0\u1edbc\u00a0 khi ch\u01b0\u01a1ng tr\u00ecnh di\u1ec5n ra.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ket_qua\"><\/span><span style=\"color: #017ab7;\">K\u1ebft qu\u1ea3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1eadp \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng v\u00e0o ng\u00e0y 14.4, thu h\u00fat \u0111\u01b0\u1ee3c 1.000 viewers trong m\u1ed9t ph\u00fat \u0111\u1ea7u ti\u00ean, v\u00e0 t\u0103ng l\u00ean 2.000 sau 5 ph\u00fat ph\u00e1t s\u00f3ng. V\u00e0 ph\u1ea7n l\u1edbn, ng\u01b0\u1eddi xem \u0111\u00e3 ti\u1ebfp t\u1ee5c theo d\u00f5i su\u1ed1t 30 ph\u00fat livestream. S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem n\u00e0y c\u0169ng duy tr\u00ec cho c\u00e1c t\u1eadp sau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u1ebft qu\u1ea3 l\u01b0\u1ee3t view c\u1ee7a t\u1ed5ng chi\u1ebfn d\u1ecbch l\u00ean t\u1edbi h\u01a1n 1.000.000+ tr\u00ean n\u1ec1n t\u1ea3ng LinkedIn v\u1edbi trung b\u00ecnh 983.000 ph\u00fat \u0111\u01b0\u1ee3c xem d\u00e0nh cho m\u1ed7i t\u1eadp.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_chia_khoa_thanh_cong_cua_chien_dich_marketing_duoc_%E2%80%9CThe_road_to_a_vaccine%E2%80%9D\"><\/span><span style=\"color: #017ab7;\">3 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c &#8220;The road to a vaccine&#8221;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Chien_luoc_quang_cao_LinkedIn_manh_me\"><\/span><span style=\"color: #017ab7;\">Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o LinkedIn m\u1ea1nh m\u1ebd<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, \u0111\u1ec3 ch\u01b0\u01a1ng tr\u00ecnh tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 di\u1ec5n ra th\u00e0nh c\u00f4ng, thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi xem, chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng tr\u01b0\u1edbc s\u1ef1 ki\u1ec7n c\u0169ng r\u1ea5t quan tr\u1ecdng.\u00a0<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00f9 Johnson &amp; Johnson tr\u00ecnh b\u00e0y m\u1ed9t topic \u0111ang \u0111\u01b0\u1ee3c quan t\u00e2m, nh\u01b0ng ph\u1ea7n l\u1edbn v\u1edbi nh\u1eadn th\u1ee9c c\u1ee7a c\u1ed9ng \u0111\u1ed3ng, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng s\u1ebd d\u1eebng l\u1ea1i t\u1ea1i ti\u00eau \u0111\u1ec1 c\u1ee7a c\u00e1c b\u00e0i b\u00e1o nh\u01b0: \u201cVaccine \u0111ang nghi\u00ean c\u1ee9u c\u1ee7a Johnson &amp; Johnson c\u00f3 hi\u1ec7u qu\u1ea3 80% tr\u00ean c\u00e1c bi\u1ebfn ch\u1ee7ng\u201d. V\u00ec h\u1ecd ch\u1ec9 quan t\u00e2m con s\u1ed1 80% v\u1eeba \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp ch\u1ee9 \u00edt ai \u0111\u1ec3 \u00fd \u0111\u1ebfn qu\u00e1 tr\u00ecnh t\u1ea1o ra vaccine. Tr\u00ean th\u1ef1c t\u1ebf, <a href=\"https:\/\/www.cdc.gov\/coronavirus\/2019-ncov\/vaccines\/different-vaccines\/janssen.html\" target=\"_blank\" rel=\"noopener\">CDC Hoa K\u1ef3<\/a> \u0111\u00e3 c\u00f4ng b\u1ed1 hi\u1ec7u qu\u1ea3 vaccine c\u1ee7a Johnson &amp; Johnson l\u00e0 66.3% tr\u00ean th\u00ed nghi\u1ec7m l\u00e2m s\u00e0ng (clinic trials).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ec v\u1eady, \u0111\u1ec3 l\u1eddi m\u1eddi c\u1ee7a h\u00e3ng \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn \u0111\u00fang nh\u1eefng v\u1ecb kh\u00e1ch mong mu\u1ed1n, t\u00ednh n\u0103ng message ads l\u00e0 c\u00f4ng c\u1ee5 th\u00edch h\u1ee3p \u0111\u1ec3 ph\u00e2n lo\u1ea1i nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. V\u00e0 m\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng n\u00e0y l\u00e0 g\u1eedi l\u1eddi m\u1eddi \u1ea5n t\u01b0\u1ee3ng, thu h\u00fat \u0111\u1ebfn c\u00e1c b\u00e1c s\u0129, nh\u00e2n vi\u00ean y t\u1ebf \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd tham d\u1ef1 ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Kenh_truyen_thong_phu_hop\"><\/span><span style=\"color: #017ab7;\">K\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Vi\u1ec7c ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn th\u00e0nh b\u1ea1i c\u1ee7a chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c.<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u00f9 topic c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, nh\u01b0ng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 Johnson &amp; Johnson \u0111\u1ec1 ra, LinkedIn l\u00e0 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o cho chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c \u201cThe road to a vaccine\u201d.\u00a0<\/span><\/p>\n<figure id=\"attachment_2544\" aria-describedby=\"caption-attachment-2544\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2544\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/Linkedin-live.jpg\" alt=\"Chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c &quot;The road to a vaccine&quot; ch\u1ecdn LinkedIn live l\u00e0 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng ch\u00ednh\" width=\"1500\" height=\"750\" \/><figcaption id=\"caption-attachment-2544\" class=\"wp-caption-text\">Chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c &#8220;The road to a vaccine&#8221; ch\u1ecdn LinkedIn live l\u00e0 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng ch\u00ednh<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">LinkedIn l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i chuy\u00ean nghi\u1ec7p l\u1edbn nh\u1ea5t to\u00e0n c\u1ea7u v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh &#8211; nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 h\u00e3ng d\u01b0\u1ee3c th\u1eadt s\u1ef1 mu\u1ed1n ti\u1ebfp c\u1eadn.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">\u201cFirst and foremost, LinkedIn is a trusted source for us, and we reach the exact community that we need to based on our commitments for the world.\u201d &#8211; B\u00e0 Ruotolo c\u0169ng cho bi\u1ebft.<\/span><\/i><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Toan_cau_hoa\"><\/span><span style=\"color: #017ab7;\">To\u00e0n c\u1ea7u h\u00f3a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau gi\u00fap Johnson &amp; Johnson l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0y l\u00e0 v\u00ec mong mu\u1ed1n to\u00e0n c\u1ea7u h\u00f3a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 b\u00e0 Ruotolo chia s\u1ebb: \u201cChi\u1ebfn d\u1ecbch c\u00f3 s\u1ef1 tham gia c\u1ee7a Peggy Hamburg,\u00a0 c\u1ef1u \u1ee7y vi\u00ean FDA, gi\u00e1m \u0111\u1ed1c Khoa h\u1ecdc c\u1ee7a ch\u00fang t\u00f4i, Ti\u1ebfn s\u0129 Paul Stoffels hi\u1ec7n \u0111ang \u1edf B\u1ec9, hay nh\u1eefng nh\u00e0 nghi\u00ean c\u1ee9u \u0111ang c\u00f3 m\u1eb7t t\u1ea1i H\u00e0 Lan\u201d. \u0110\u1ec3 g\u1eafn k\u1ebft s\u1ee9c m\u1ea1nh to\u00e0n c\u1ea7u, LinkedIn l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng \u1ed5n \u0111\u1ecbnh \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">\u201cWe\u2019re able to bring together global voices on one platform and do it in our living rooms\u201d<\/span><\/i><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t case study \u0111i\u1ec3n h\u00ecnh c\u1ee7a <a href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/\">chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c ph\u1ea9m<\/a> tr\u00ean n\u1ec1n t\u1ea3ng LinkedIn. Tuy <a href=\"https:\/\/hedima.vn\/journey\/linkedin-la-gi\/\">LinkedIn<\/a> c\u00f2n ch\u01b0a qu\u00e1 ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam, nh\u01b0ng v\u1edbi \u01b0u th\u1ebf ph\u00e2n lo\u1ea1i t\u1ec7p kh\u00e1ch h\u00e0ng m\u00e0 LinkedIn l\u00e0m \u0111\u01b0\u1ee3c, n\u1ec1n t\u1ea3ng n\u00e0y th\u1eadt s\u1ef1 mang \u0111\u1ebfn hi\u1ec7u qu\u1ea3 khi\u1ebfn c\u00e1c marketer d\u01b0\u1ee3c kh\u00f4ng th\u1ec3 b\u1ecf qua.\u00a0<\/span><span style=\"font-weight: 400;\">Nh\u1ea5t l\u00e0 v\u1edbi xu h\u01b0\u1edbng v\u00e0 b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i, c\u00e1c chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c hay y t\u1ebf \u0111ang th\u1eadt s\u1ef1 c\u1ea7n nh\u1eefng n\u1ec1n t\u1ea3ng social media \u0111\u1ec3 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p nhanh ch\u00f3ng v\u1edbi ti\u1ebfp c\u1eadn v\u1edbi\u00a0 nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng h\u01a1n.\u00a0<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a20b40ddb8941029293505' value='6a20b40ddb8941029293505'><input type='hidden' id='bg-show-more-text-6a20b40ddb8941029293505' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a20b40ddb8941029293505' value='Show Less'><a id='bg-showmore-action-6a20b40ddb8941029293505' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a20b40ddb8941029293505' >\n<ol>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/case-studies\/johnson-and-johnson\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/business.linkedin.com\/marketing-solutions\/case-studies\/johnson-and-johnson<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.jnj.com\/road-to-a-vaccine\/season-1\/vaccines-explained\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.jnj.com\/road-to-a-vaccine\/season-1\/vaccines-explained<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gia nh\u1eadp v\u00e0o \u0111\u01b0\u1eddng \u0111ua ch\u1eadm h\u01a1n so v\u1edbi AstraZeneca, Pfizer hay Moderna, v\u1eady \u0111\u00e2u l\u00e0 ch\u00eca kh\u00f3a gi\u00fap Johnson &#038; Johnson c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt tr\u00ean \u0111\u01b0\u1eddng \u0111ua n\u00e0y? C\u00f9ng HEDIMA t\u00ecm hi\u1ec3u v\u1ec1 gi\u1ea3i ph\u00e1p c\u1ee7a Johnson &#038; Johnson v\u1edbi chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c &#8220;The road to a vaccine&#8221;&#8230;<\/p>\n","protected":false},"author":13,"featured_media":2545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[37,63],"class_list":["post-2522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-covid-19","tag-johnson-jonhson"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2522"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2545"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}