{"id":2511,"date":"2021-08-05T14:57:04","date_gmt":"2021-08-05T07:57:04","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2511"},"modified":"2021-08-05T14:57:04","modified_gmt":"2021-08-05T07:57:04","slug":"hedima-buzz-july-2021","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/hedima-buzz-july-2021\/","title":{"rendered":"HEDIMA Buzz \u2013 What\u2019s new in july 2021?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Th\u00e1ng 7 \u0111\u00e3 tr\u00f4i qua v\u00e0 nh\u01b0 th\u00f4ng l\u1ec7, HEDIMA Buzz \u0111\u00e3 quay tr\u1edf l\u1ea1i v\u00e0 h\u1ee9a h\u1eb9n s\u1ebd mang l\u1ea1i nh\u1eefng tin t\u1ee9c, s\u1ef1 ki\u1ec7n n\u00f3ng h\u1ed5i nh\u1ea5t trong th\u00e1ng v\u1eeba qua. H\u00e3y c\u00f9ng nhau \u0111i\u1ec3m qua nh\u1eefng s\u1ef1 ki\u1ec7n n\u00f3ng h\u1ed5i trong th\u00e1ng v\u1eeba qua nh\u00e9!<\/span><b><\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-july-2021\/#1_Hang_duoc_Eli_Lilly_tro_thanh_nha_tai_tro_cho_doi_tuyen_My_tham_gia_The_Van_Hoi_2021\" >1. H\u00e3ng d\u01b0\u1ee3c Eli Lilly tr\u1edf th\u00e0nh nh\u00e0 t\u00e0i tr\u1ee3 cho \u0111\u1ed9i tuy\u1ec3n M\u1ef9 tham gia Th\u1ebf V\u1eadn H\u1ed9i 2021<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-july-2021\/#2_Johnson_Johnson_tan_dung_Twitter_de_mo_rong_mang_luoi_ket_noi_voi_benh_nhan_SHARE_Network\" >2. Johnson &amp; Johnson t\u1eadn d\u1ee5ng Twitter \u0111\u1ec3 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i v\u1edbi b\u1ec7nh nh\u00e2n SHARE Network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-july-2021\/#3_Merck_cong_chieu_doan_quang_cao_TV_dau_tien_cho_san_pham_Mavenclad_chuyen_tri_benh_da_xo_cung\" >3. Merck c\u00f4ng chi\u1ebfu \u0111o\u1ea1n qu\u1ea3ng c\u00e1o TV \u0111\u1ea7u ti\u00ean cho s\u1ea3n ph\u1ea9m Mavenclad chuy\u00ean tr\u1ecb b\u1ec7nh \u0111a x\u01a1 c\u1ee9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-july-2021\/#4_Biogen_phat_dong_chien_dich_%E2%80%9CIts_Time_We_Know%E2%80%9D_de_nang_cao_nhan_thuc_cho_benh_nhan_Alzheimer_giai_doan_dau\" >4. Biogen ph\u00e1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch \u201cIt\u2019s Time We Know\u201d \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c cho b\u1ec7nh nh\u00e2n Alzheimer giai \u0111o\u1ea1n \u0111\u1ea7u<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Hang_duoc_Eli_Lilly_tro_thanh_nha_tai_tro_cho_doi_tuyen_My_tham_gia_The_Van_Hoi_2021\"><\/span><span style=\"color: #017ab7;\">1. H\u00e3ng d\u01b0\u1ee3c Eli Lilly tr\u1edf th\u00e0nh nh\u00e0 t\u00e0i tr\u1ee3 cho \u0111\u1ed9i tuy\u1ec3n M\u1ef9 tham gia Th\u1ebf V\u1eadn H\u1ed9i 2021<\/span><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2514\" aria-describedby=\"caption-attachment-2514\" style=\"width: 880px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2514\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/Lilly_Sport-Illustrated_PR-1.jpg\" alt=\"H\u00e3ng d\u01b0\u1ee3c Eli Lilly tr\u1edf th\u00e0nh nh\u00e0 t\u00e0i tr\u1ee3 cho \u0111\u1ed9i tuy\u1ec3n M\u1ef9 tham gia Th\u1ebf V\u1eadn H\u1ed9i 2021\" width=\"880\" height=\"1155\" \/><figcaption id=\"caption-attachment-2514\" class=\"wp-caption-text\">H\u00e3ng d\u01b0\u1ee3c Eli Lilly tr\u1edf th\u00e0nh nh\u00e0 t\u00e0i tr\u1ee3 cho \u0111\u1ed9i tuy\u1ec3n M\u1ef9 tham gia Th\u1ebf V\u1eadn H\u1ed9i 2021<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Vinh h\u1ea1nh tr\u1edf th\u00e0nh nh\u00e0 t\u00e0i tr\u1ee3 cho \u0111\u1ed9i tuy\u1ec3n qu\u1ed1c gia Hoa K\u1ef3 tham gia k\u1ef3 Th\u1ebf v\u1eadn h\u1ed9i 2021 \u0111ang \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i Tokyo, Nh\u1eadt B\u1ea3n.\u00a0 T\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y, l\u1ea7n \u0111\u1ea7u ti\u00ean, h\u00e3ng d\u01b0\u1ee3c n\u00e0y cho ra m\u1eaft chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p (corporate ad campaign). Chi\u1ebfn d\u1ecbch n\u00e0y l\u1ea5y ngu\u1ed3n c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean v\u1edbi th\u00f4ng \u0111i\u1ec7p k\u00eau g\u1ecdi cho ng\u01b0\u1eddi d\u00e2n kh\u1eafp n\u01b0\u1edbc M\u1ef9 ki\u1ec3m tra s\u1ee9c kh\u1ecfe.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">\u201cWatching the success of our athletes will once again give the impression that America is the healthiest country in the world. We aren\u2019t. But we can be.\u201d<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00ean c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u00e3 th\u1ec3 hi\u1ec7n r\u00f5 th\u00f4ng \u0111i\u1ec7p m\u00e0 Eli Lilly mu\u1ed1n truy\u1ec1n t\u1ea3i: \u201cHealth Above All\u201d. L\u00e0 m\u1ed9t qu\u1ed1c gia \u0111i \u0111\u1ea7u trong l\u0129nh v\u1ef1c s\u1ee9c kh\u1ecfe, M\u1ef9 kh\u00f4ng h\u1ec1 thi\u1ebfu nh\u1eefng c\u00f4ng ngh\u1ec7 hay thu\u1ed1c \u0111i\u1ec1u tr\u1ecb, nh\u01b0ng l\u00e0m sao \u0111\u1ec3 ng\u01b0\u1eddi d\u00e2n quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi l\u1edbn d\u00e0nh cho c\u00e1c h\u00e3ng d\u01b0\u1ee3c.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn r\u1ed9ng r\u00e3i v\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c nh\u01b0 qu\u1ea3ng c\u00e1o TV, in \u1ea5n, v\u00e0 tr\u00ean c\u1ea3 social media t\u1ea1i New York v\u00e0 Los Angeles. Ngay trong \u0111\u00eam khai m\u1ea1c Th\u1ebf V\u1eadn H\u1ed9i, Eli Lilly \u0111\u00e3 c\u00f4ng chi\u1ebfu \u0111o\u1ea1n qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean v\u1edbi nh\u1eefng v\u1eadn \u0111\u1ed9ng vi\u00ean \u0111\u01b0\u1ee3c h\u00e3ng d\u01b0\u1ee3c t\u00e0i tr\u1ee3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t l\u00e0 Chaute\u2019 Lowe, l\u00e0 l\u1ea7n th\u1ee9 5 c\u00f4 tham d\u1ef1 Olympic, nh\u01b0ng \u0111\u00e2y l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean c\u00f4 tham d\u1ef1 sau khi v\u01b0\u1ee3t qua c\u0103n b\u1ec7nh ung th\u01b0.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u khi m\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111ang thay \u0111\u1ed5i theo xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">\u201cPharma brand preference is being formed today in front of our eyes. Meaning whether we do anything or not, people are deciding what vaccine to take based on what their belief is about a certain pharma company\u201d\u00a0 &#8211; Lilly\u2019s Chief Media Officer Lina Polimeni.<\/span><\/i><\/span><b><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Johnson_Johnson_tan_dung_Twitter_de_mo_rong_mang_luoi_ket_noi_voi_benh_nhan_SHARE_Network\"><\/span><span style=\"color: #017ab7;\">2. Johnson &amp; Johnson t\u1eadn d\u1ee5ng Twitter \u0111\u1ec3 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i v\u1edbi b\u1ec7nh nh\u00e2n SHARE Network<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2515\" aria-describedby=\"caption-attachment-2515\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2515\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/E7OIrqFXEAUHw-7-1.jpg\" alt=\"Johnson &amp; Johnson t\u1eadn d\u1ee5ng Twitter \u0111\u1ec3 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i v\u1edbi b\u1ec7nh nh\u00e2n SHARE Network\" width=\"1200\" height=\"675\" \/><figcaption id=\"caption-attachment-2515\" class=\"wp-caption-text\">Johnson &amp; Johnson t\u1eadn d\u1ee5ng Twitter \u0111\u1ec3 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i v\u1edbi b\u1ec7nh nh\u00e2n SHARE Network<\/figcaption><\/figure>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">If you want to connect with and inspire your audience, tell them a story.\u00a0<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng c\u1ed3ng \u0111\u1ed9ng, n\u01a1i m\u00e0 h\u00e3ng d\u01b0\u1ee3c s\u1ebd k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c c\u00e1c b\u1ec7nh nh\u00e2n c\u0169ng nh\u01b0 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, Johnson &amp; Johnson \u0111\u00e3 th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh SHARE Network. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c h\u00e3ng duy tr\u00ec ph\u00e1t tri\u1ec3n trong 9 n\u0103m qua, nh\u01b0ng d\u1ea1o g\u1ea7n \u0111\u00e2y, J&amp;J \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng n\u00e0y cho chu\u1ed7i s\u1ea3n ph\u1ea9m thu\u1ed9c th\u01b0\u01a1ng hi\u1ec7u thu\u1ed1c Janssen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n (storytelling), J&amp;J mong mu\u1ed1n chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf l\u00ean Twitter. Trong th\u00e1ng 7, Janssen \u0111\u00e3 \u0111\u0103ng l\u1ea1i nh\u1eefng video chia s\u1ebb v\u1ec1 b\u1ec7nh tr\u1ea7m c\u1ea3m, b\u1ec7nh Crohn, HIV, t\u0103ng huy\u1ebft \u00e1p \u0111\u1ed9ng m\u1ea1ch ph\u1ed5i, v\u00e0 b\u1ec7nh \u0111a u t\u1ee7y.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">\u201cStories bring people together\u2014they inspire and provide hope,\u201d &#8211; Janssen\u2019s spokeswoman Kelsey Buckholtz.<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/hedima.vn\/journey\/mot-so-khai-niem-trong-marketing\/\">Insight:<\/a> S\u1ef1 ch\u00e2n th\u00e0nh s\u1ebd ch\u1ea1m t\u1edbi tr\u00e1i tim ng\u01b0\u1eddi kh\u00e1c, nh\u1eefng c\u00e2u chuy\u1ec7n ch\u00e2n th\u1eadt n\u00e0y gi\u00fap m\u1ecdi ng\u01b0\u1eddi k\u1ebft n\u1ed1i v\u1edbi nhau, t\u1ea1o c\u1ea3m h\u1ee9ng, v\u00e0 nh\u1ea5t l\u00e0 t\u1ea1o hy v\u1ecdng &#8211; \u0111i\u1ec1u m\u00e0 c\u00e1c b\u1ec7nh nh\u00e2n mong m\u1ecfi nh\u1ea5t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, n\u1ebfu b\u1ea1n c\u00f3 \u00fd \u0111\u1ecbnh th\u1ef1c hi\u1ec7n \u00fd t\u01b0\u1edfng n\u00e0y, b\u1ea1n n\u00ean l\u01b0u \u00fd \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 sau: s\u1ef1 ri\u00eang t\u01b0 (privacy), s\u1ef1 tu\u00e2n th\u1ee7 (compliance), v\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n (consistency). \u0110\u1ec3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i chia s\u1ebb c\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n, c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o t\u1eeb khi b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch cho chi\u1ebfn l\u01b0\u1ee3c.\u00a0<\/span><b><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Merck_cong_chieu_doan_quang_cao_TV_dau_tien_cho_san_pham_Mavenclad_chuyen_tri_benh_da_xo_cung\"><\/span><span style=\"color: #017ab7;\">3. Merck c\u00f4ng chi\u1ebfu \u0111o\u1ea1n qu\u1ea3ng c\u00e1o TV \u0111\u1ea7u ti\u00ean cho s\u1ea3n ph\u1ea9m Mavenclad chuy\u00ean tr\u1ecb b\u1ec7nh \u0111a x\u01a1 c\u1ee9ng<\/span><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2516\" aria-describedby=\"caption-attachment-2516\" style=\"width: 880px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2516\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/pasted-image-0.png\" alt=\"Merck c\u00f4ng chi\u1ebfu \u0111o\u1ea1n qu\u1ea3ng c\u00e1o TV \u0111\u1ea7u ti\u00ean cho s\u1ea3n ph\u1ea9m Mavenclad chuy\u00ean tr\u1ecb b\u1ec7nh \u0111a x\u01a1 c\u1ee9ng\" width=\"880\" height=\"496\" \/><figcaption id=\"caption-attachment-2516\" class=\"wp-caption-text\">Merck c\u00f4ng chi\u1ebfu \u0111o\u1ea1n qu\u1ea3ng c\u00e1o TV \u0111\u1ea7u ti\u00ean cho s\u1ea3n ph\u1ea9m Mavenclad chuy\u00ean tr\u1ecb b\u1ec7nh \u0111a x\u01a1 c\u1ee9ng<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Sau h\u01a1n hai n\u0103m gi\u00fap c\u00e1c nh\u00e2n vi\u00ean y t\u1ebf hi\u1ec3u h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 m\u00e0 Mavenclad \u0111em l\u1ea1i, c\u00f4ng ty EMD Serono (thu\u1ed9c Merck Group) \u0111\u00e3 s\u1eb5n s\u00e0ng c\u00f4ng chi\u1ebfu video qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean r\u1ed9ng r\u00e3i tr\u00ean s\u00f3ng truy\u1ec1n h\u00ecnh.\u00a0<\/span><\/p>\n<div style=\"width: 1020px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-2511-1\" width=\"1020\" height=\"574\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/Im-Ready-for-MAVENCLAD-_-TV-Commercial.mp4?_=1\" \/><a href=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/Im-Ready-for-MAVENCLAD-_-TV-Commercial.mp4\">https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/Im-Ready-for-MAVENCLAD-_-TV-Commercial.mp4<\/a><\/video><\/div>\n<p><span style=\"font-weight: 400;\">Video 90 gi\u00e2y n\u00e0y \u0111\u01b0a ra c\u00f4ng d\u1ee5ng v\u1edbi c\u00e1c t\u00ednh n\u0103ng n\u1ed5i tr\u1ed9i c\u1ee7a Mavenclad, \u0111\u01b0\u1ee3c tr\u00ecnh chi\u1ebfu tr\u00ean nhi\u1ec1u k\u00eanh nh\u01b0 Hulu, Roku, Amazon,&#8230; \u0110\u1ea1i d\u1ecbch \u0111\u00e3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh ti\u1ebfn h\u00e0nh video, theo d\u1ef1 \u0111\u1ecbnh ban \u0111\u1ea7u, h\u00e3ng mong mu\u1ed1n c\u00f3 th\u1ec3 m\u1eddi nh\u1eefng b\u1ec7nh nh\u00e2n th\u1eadt s\u1ef1 chia s\u1ebb v\u1ec1 tr\u1ea3i nghi\u1ec7m d\u00f9ng thu\u1ed1c. Nh\u01b0ng v\u1edbi m\u1ee5c ti\u00eau gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, th\u00ec TV ads n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh ph\u00e1t s\u00fang \u0111\u1ea7u ti\u00ean cho nh\u1eefng chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c sau n\u00e0y.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t h\u01a1n so v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch DTC c\u1ee7a Roche v\u1edbi Ocrevus, hay Novartis v\u1edbi Kesimpta v\u1edbi nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c \u0111\u00e0i truy\u1ec1n h\u00ecnh qu\u1ed1c gia, EMD Serono th\u1ec3 hi\u1ec7n r\u00f5 tham v\u1ecdng mu\u1ed1n n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng v\u1edbi chi\u1ebfn d\u1ecbch \u0111a k\u00eanh n\u00e0y!<\/span><\/i><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Biogen_phat_dong_chien_dich_%E2%80%9CIts_Time_We_Know%E2%80%9D_de_nang_cao_nhan_thuc_cho_benh_nhan_Alzheimer_giai_doan_dau\"><\/span><span style=\"color: #017ab7;\">4. Biogen ph\u00e1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch \u201cIt\u2019s Time We Know\u201d \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c cho b\u1ec7nh nh\u00e2n Alzheimer giai \u0111o\u1ea1n \u0111\u1ea7u<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2517\" aria-describedby=\"caption-attachment-2517\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2517\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/pasted-image-0-1.png\" alt=\"Biogen ph\u00e1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch \u201cIt\u2019s Time We Know\u201d \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c cho b\u1ec7nh nh\u00e2n Alzheimer giai \u0111o\u1ea1n \u0111\u1ea7u\" width=\"900\" height=\"1200\" \/><figcaption id=\"caption-attachment-2517\" class=\"wp-caption-text\">Biogen ph\u00e1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch \u201cIt\u2019s Time We Know\u201d \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c cho b\u1ec7nh nh\u00e2n Alzheimer giai \u0111o\u1ea1n \u0111\u1ea7u<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">H\u00e3ng d\u01b0\u1ee3c Biogen cho ra m\u1eaft chi\u1ebfn d\u1ecbch \u201cIt\u2019s Time We Know\u201d \u0111\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c c\u1ed9ng \u0111\u1ed3ng v\u1ec1 nh\u1eefng d\u1ea5u hi\u1ec7u \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ec7nh Alzheimer, khuy\u1ebfn kh\u00edch t\u1ea7m so\u00e1t \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec1u tr\u1ecb th\u00edch h\u1ee3p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u1ec7n, s\u1ea3n ph\u1ea9m Aduhelm c\u1ee7a h\u00e3ng v\u01b0\u1edbng ph\u1ea3i nhi\u1ec1u nghi ng\u1edd t\u1eeb hi\u1ec7u qu\u1ea3 c\u1ee7a thu\u1ed1c. V\u00ec sau khi \u0111\u01b0\u1ee3c FDA ch\u1ea5p thu\u1eadn v\u00e0o th\u00e1ng 6, thu\u1ed1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i tr\u00ean 6 tri\u1ec7u ng\u01b0\u1eddi b\u1ec7nh. Nh\u01b0ng sau \u0111\u00f3 1 th\u00e1ng, h\u00e3ng \u0111\u00e3 thay \u0111\u1ed5i ch\u1ec9 \u0111\u1ecbnh d\u00f9ng thu\u1ed1c, khi tuy\u00ean b\u1ed1 thu\u1ed1c ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi b\u1ec7nh nh\u00e2n giai \u0111o\u1ea1n v\u1eeba tr\u1edf l\u00ean, nh\u01b0ng b\u1ec7nh l\u00fd n\u00e0y l\u1ea1i kh\u00f4ng c\u00f3 tri\u1ec7u ch\u1ee9ng kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng cho t\u1eebng giai \u0111o\u1ea1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, h\u00e3ng d\u01b0\u1ee3c v\u1eabn ch\u1ea1y nh\u1eefng chi\u1ebfn d\u1ecbch t\u0103ng nh\u1eadn th\u1ee9c \u1edf giai \u0111o\u1ea1n n\u00e0y b\u1eb1ng c\u00e1ch \u0111\u01b0a ra nh\u1eefng ca l\u00e2m s\u00e0ng c\u0169ng nh\u01b0 tri\u1ec7u ch\u1ee9ng \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a b\u1ec7nh l\u00e0 qu\u00ean \u0111i m\u1ed9t v\u00e0i c\u00e1i t\u00ean c\u1ee7a nh\u1eefng v\u1ecb kh\u00e1ch trong ti\u1ec7c. H\u00e3ng c\u0169ng \u0111\u1ea7u t\u01b0 website \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi b\u1ec7nh tham gia nh\u1eefng b\u00e0i ki\u1ec3m tra c\u01a1 b\u1ea3n (quiz) \u0111\u1ec3 c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n th\u00edch h\u1ee3p.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u00f3 th\u1ec3 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng b\u00e1n h\u00e0ng, chi\u1ebfn thu\u1eadt marketing d\u01b0\u1ee3c ph\u1ea3i \u0111i t\u1eeb t\u0103ng m\u1ed1i quan t\u00e2m v\u1ec1 s\u1ee9c kh\u1ecfe, d\u1eabn \u0111\u1ebfn h\u00e0nh vi t\u00ecm hi\u1ec3u, r\u1ed3i t\u1ea7m so\u00e1t, v\u00e0 \u0111i\u1ec1u tr\u1ecb. Song song v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch DTC, thuy\u1ebft ph\u1ee5c nh\u00e2n vi\u00ean y t\u1ebf l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u0169ng l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 v\u1edbi marketer.\u00a0<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 l\u1ebd, s\u1ebd l\u00e0 m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng d\u00e0i \u0111\u1ec3 h\u00e3ng c\u00f3 th\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean y t\u1ebf v\u1ec1 s\u1ea3n ph\u1ea9m n\u00e0y!<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c2a0d173f18032468813' value='6a3c2a0d173f18032468813'><input type='hidden' id='bg-show-more-text-6a3c2a0d173f18032468813' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c2a0d173f18032468813' value='Show Less'><a id='bg-showmore-action-6a3c2a0d173f18032468813' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c2a0d173f18032468813' >\n<ol>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.fiercepharma.com\/marketing\/eli-lilly-opens-olympic-games-first-corporate-ad-and-sobering-take-state-u-s-health\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.fiercepharma.com\/marketing\/eli-lilly-opens-olympic-games-first-corporate-ad-and-sobering-take-state-u-s-health<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.fiercepharma.com\/marketing\/j-j-s-invites-people-to-tell-their-janssen-stories-creating-200-plus-strong-patient\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/www.fiercepharma.com\/marketing\/j-j-s-invites-people-to-tell-their-janssen-stories-creating-200-plus-strong-patient<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.fiercepharma.com\/marketing\/merck-kgaa-s-emd-serono-launches-first-ever-tv-ad-ms-drug-mavenclad-spotlight\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.fiercepharma.com\/marketing\/merck-kgaa-s-emd-serono-launches-first-ever-tv-ad-ms-drug-mavenclad-spotlight<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.fiercepharma.com\/pharma\/biogen-pushes-for-early-alzheimer-s-detection-latest-ad-campaign-as-hospitals-reject-aduhelm\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/www.fiercepharma.com\/pharma\/biogen-pushes-for-early-alzheimer-s-detection-latest-ad-campaign-as-hospitals-reject-aduhelm<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Th\u00e1ng 7 \u0111\u00e3 tr\u00f4i qua v\u00e0 nh\u01b0 th\u00f4ng l\u1ec7, HEDIMA Buzz \u0111\u00e3 quay tr\u1edf l\u1ea1i v\u00e0 h\u1ee9a h\u1eb9n s\u1ebd mang l\u1ea1i nh\u1eefng tin t\u1ee9c, s\u1ef1 ki\u1ec7n n\u00f3ng h\u1ed5i nh\u1ea5t trong th\u00e1ng v\u1eeba qua. H\u00e3y c\u00f9ng nhau \u0111i\u1ec3m qua nh\u1eefng s\u1ef1 ki\u1ec7n n\u00f3ng h\u1ed5i trong th\u00e1ng v\u1eeba qua nh\u00e9! 1. H\u00e3ng d\u01b0\u1ee3c Eli Lilly tr\u1edf th\u00e0nh [&#8230;]\n","protected":false},"author":13,"featured_media":2518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[24,48,62,78],"class_list":["post-2511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-biogen","tag-eli-lilly","tag-johnson-johnson","tag-merck"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2511"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2518"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}