{"id":2496,"date":"2021-08-03T11:44:23","date_gmt":"2021-08-03T04:44:23","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2496"},"modified":"2021-08-03T11:44:23","modified_gmt":"2021-08-03T04:44:23","slug":"chien-luoc-data-driven-trong-marketing-duoc","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/chien-luoc-data-driven-trong-marketing-duoc\/","title":{"rendered":"3 b\u01b0\u1edbc \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c data-driven trong marketing d\u01b0\u1ee3c"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nh\u01b0 \u0111\u00e3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y trong b\u00e0i blog t\u1ed5ng quan v\u1ec1 <a href=\"https:\/\/hedima.vn\/journey\/chien-luoc-marketing-data-driven-la-gi\/\">chi\u1ebfn l\u01b0\u1ee3c marketing data-driven<\/a>, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e1nh d\u1ea5u s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a xu h\u01b0\u1edbng s\u1ed1 h\u00f3a tr\u00ean m\u1ecdi l\u0129nh v\u1ef1c. \u00c1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c data-driven trong marketing d\u01b0\u1ee3c l\u00e0 \u0111i\u1ec1u t\u1ea5t y\u1ebfu. N\u00f3 h\u1ed7 tr\u1ee3 c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m b\u1eaft \u0111\u00fang insight c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c data-driven trong marketing d\u01b0\u1ee3c gi\u00fap c\u00e1c h\u00e3ng d\u01b0\u1ee3c s\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi ng\u01b0\u1eddi b\u1ec7nh th\u00f4ng qua nh\u00e2n kh\u1ea9u h\u1ecdc (demographic), t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p th\u1eadt s\u1ef1 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u0169ng nh\u01b0 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh.\u00a0<\/span><b><\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-data-driven-trong-marketing-duoc\/#1_Ban_can_chon_du_lieu_gi_cho_chien_luoc_data-driven_trong_marketing_duoc\" >1. B\u1ea1n c\u1ea7n ch\u1ecdn d\u1eef li\u1ec7u g\u00ec cho chi\u1ebfn l\u01b0\u1ee3c data-driven trong marketing d\u01b0\u1ee3c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-data-driven-trong-marketing-duoc\/#2_Phan_loai_data_cua_chien_luoc_data-driven_trong_marketing_duoc\" >2. Ph\u00e2n lo\u1ea1i data c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c data-driven trong marketing d\u01b0\u1ee3c\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-data-driven-trong-marketing-duoc\/#3_Thuc_hien_chien_luoc_data-driven_trong_marketing_duoc\" >3. Th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c data-driven trong marketing d\u01b0\u1ee3c\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-data-driven-trong-marketing-duoc\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Ban_can_chon_du_lieu_gi_cho_chien_luoc_data-driven_trong_marketing_duoc\"><\/span><span style=\"color: #017ab7;\">1. B\u1ea1n c\u1ea7n ch\u1ecdn d\u1eef li\u1ec7u g\u00ec cho chi\u1ebfn l\u01b0\u1ee3c data-driven trong marketing d\u01b0\u1ee3c<\/span><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">V\u1edbi xu h\u01b0\u1edbng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 nhanh ch\u00f3ng m\u1eb7t trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i, \u0111\u1ec3 c\u00f3 th\u1ec3 v\u1ebd ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing ho\u00e0n h\u1ea3o, vi\u1ec7c x\u00e1c \u0111\u1ecbnh customer journey l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu.\u00a0<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t h\u01a1n, v\u1edbi l\u01b0\u1ee3ng th\u00f4ng tin m\u00e0 ch\u00fang ta ti\u1ebfp nh\u1eadn m\u1ed7i ng\u00e0y, \u0111\u1ec3 thi\u1ebft l\u1eadp h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng nh\u01b0 mong mu\u1ed1n, b\u1ea1n ph\u1ea3i ti\u1ebfp c\u1eadn t\u1eeb nhi\u1ec1u ph\u00eda, nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng (<a href=\"https:\/\/hedima.vn\/journey\/social-media-la-gi\/\">media channel<\/a>). C\u00e1c h\u00e3ng d\u01b0\u1ee3c l\u1edbn tr\u00ean th\u1ebf gi\u1edbi c\u00f3 xu h\u01b0\u1edbng ti\u1ebfn h\u00e0nh nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing t\u00edch h\u1ee3p tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: <\/span><\/i><span style=\"font-weight: 400;\">G\u1ea7n \u0111\u00e2y khi m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u1ed5 d\u1ed3n s\u1ef1 ch\u00fa \u00fd v\u00e0o Olympics t\u1ea1i Nh\u1eadt B\u1ea3n v\u00e0o giai \u0111o\u1ea1n Covid-19, h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Eli Lilly \u0111\u00e3 chi\u1ebfm \u01b0u th\u1ebf khi gi\u00e0nh \u0111\u01b0\u1ee3c quy\u1ec1n b\u1ea3o tr\u1ee3 cho \u0111o\u00e0n th\u1ec3 thao M\u1ef9, v\u00e0 ph\u00e1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch marketing \u201cHealth Above All\u201d. Chi\u1ebfn d\u1ecbch n\u00e0y di\u1ec5n ra v\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c nh\u01b0 qu\u1ea3ng c\u00e1o TV, in \u1ea5n, v\u00e0 tr\u00ean c\u1ea3 social media t\u1ea1i New York v\u00e0 Los Angeles v\u1edbi m\u1ee5c \u0111\u00edch n\u00e2ng cao \u00fd th\u1ee9c c\u1ee7a c\u1ed9ng \u0111\u1ed3ng quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe h\u01a1n.\u00a0<\/span><\/p>\n<figure id=\"attachment_2498\" aria-describedby=\"caption-attachment-2498\" style=\"width: 1561px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2498\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/Lilly_Sport-Illustrated_PR-scaled.jpg\" alt=\"Chi\u1ebfn d\u1ecbch marketing \u0111a ph\u01b0\u01a1ng ti\u1ec7n &quot;Health Above All&quot;\" width=\"1561\" height=\"2048\" \/><figcaption id=\"caption-attachment-2498\" class=\"wp-caption-text\">Chi\u1ebfn d\u1ecbch marketing \u0111a ph\u01b0\u01a1ng ti\u1ec7n &#8220;Health Above All&#8221;.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng d\u1ef1 \u00e1n c\u00f3 quy m\u00f4 l\u1edbn \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi marketer d\u01b0\u1ee3c \u0111\u1ee7 th\u1ea5u hi\u1ec3u v\u1ec1 <\/span><b>insight, h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/b><span style=\"font-weight: 400;\"> c\u0169ng nh\u01b0 nh\u1eefng<\/span><b> quy \u0111\u1ecbnh, lu\u1eadt l\u1ec7 c\u1ee7a t\u1eebng n\u1ec1n t\u1ea3ng, hay lo\u1ea1i h\u00ecnh<\/b><span style=\"font-weight: 400;\">. V\u00ec v\u1eady, chi\u1ebfn l\u01b0\u1ee3c data-driven trong marketing d\u01b0\u1ee3c \u0111\u01b0\u1ee3c xem nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c \u0111a n\u0103ng gi\u00fap marketer c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch t\u1ed5ng h\u1ee3p t\u00ecm \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c ph\u01b0\u01a1ng \u00e1n th\u00edch h\u1ee3p cho t\u1eebng n\u1ec1n t\u1ea3ng.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh r\u00f5 mong mu\u1ed1n v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 ch\u1ecdn l\u1ecdc th\u00f4ng tin c\u1ea7n thi\u1ebft v\u00e0 c\u1ee5 th\u1ec3 tr\u01b0\u1edbc m\u1ed7i chi\u1ebfn d\u1ecbch l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u c\u01a1 b\u1ea3n m\u00e0 b\u1ea1n c\u1ea7n l\u00e0m t\u1ed1t \u0111\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi gian.\u00a0<\/span><\/i><\/span><b><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Phan_loai_data_cua_chien_luoc_data-driven_trong_marketing_duoc\"><\/span><span style=\"color: #017ab7;\">2. Ph\u00e2n lo\u1ea1i data c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c data-driven trong marketing d\u01b0\u1ee3c\u00a0<\/span><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>First-party data:<\/b><\/span><span style=\"font-weight: 400;\"> \u0110\u00e2y l\u00e0 s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c s\u1edf h\u1eefu b\u1edfi ch\u00ednh doanh nghi\u1ec7p b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm, thu th\u1eadp th\u00f4ng tin t\u1eeb nh\u1eefng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, hay qua nh\u1eefng \u1ee9ng d\u1ee5ng, n\u1ec1n t\u1ea3ng kh\u00e1c nh\u01b0 website hay mobile apps.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Second-party data:<\/b><\/span><span style=\"font-weight: 400;\"> Ngu\u1ed3n d\u1eef li\u1ec7u n\u00e0y l\u00e0 first-party c\u1ee7a m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c, v\u00e0 h\u1ecd ch\u1ea5p thu\u1eadn chia s\u1ebb quy\u1ec1n s\u1eed d\u1ee5ng v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Lo\u1ea1i data n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Third-party data:<\/b><\/span><span style=\"font-weight: 400;\"> Ngu\u1ed3n data n\u00e0y thu\u1ed9c v\u1ec1 m\u1ed9t b\u00ean cung c\u1ea5p th\u1ee9 ba, t\u1eeb nh\u1eefng \u0111\u01a1n v\u1ecb chuy\u00ean thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Trong nh\u1eefng h\u00e3ng d\u01b0\u1ee3c l\u1edbn \u0111\u01b0\u1ee3c Acxiom kh\u1ea3o s\u00e1t: 58% cho r\u1eb1ng h\u1ecd s\u1ebd \u0111\u1ea7u t\u01b0 v\u00e0o ph\u00e1t tri\u1ec3n first-party data, 49% n\u00f3i h\u1ecd mu\u1ed1n d\u00e0nh nhi\u1ec1u th\u1eddi gian cho second-party data, v\u00e0 ch\u1ec9 36% mong mu\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o third-party data.<\/span><\/i><\/span><b><\/b><\/p>\n<figure id=\"attachment_2497\" aria-describedby=\"caption-attachment-2497\" style=\"width: 722px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2497\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/data-type.png\" alt=\"Ph\u00e2n lo\u1ea1i data trong chi\u1ebfn l\u01b0\u1ee3c data-driven trong marketing d\u01b0\u1ee3c\" width=\"722\" height=\"604\" \/><figcaption id=\"caption-attachment-2497\" class=\"wp-caption-text\">Ph\u00e2n lo\u1ea1i data trong chi\u1ebfn l\u01b0\u1ee3c data-driven trong marketing d\u01b0\u1ee3c<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"3_Thuc_hien_chien_luoc_data-driven_trong_marketing_duoc\"><\/span><span style=\"color: #017ab7;\">3. Th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c data-driven trong marketing d\u01b0\u1ee3c\u00a0<\/span><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">92% marketer trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t cho r\u1eb1ng: \u201cKh\u00e1ch h\u00e0ng chia s\u1ebb th\u00f4ng tin c\u1ee7a h\u1ecd v\u1edbi mong mu\u1ed1n \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n\u201d.\u00a0<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u00e0m sao \u0111\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 sau khi ti\u1ebfp nh\u1eadn m\u1ed9t l\u01b0\u1ee3ng th\u00f4ng tin kh\u1ed5ng l\u1ed3 v\u1eabn l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 gi\u1ea3i cho marketer d\u01b0\u1ee3c. Nh\u1eefng th\u00f4ng tin m\u00e0 c\u00e1c doanh nghi\u1ec7p mong mu\u1ed1n s\u1edf h\u1eefu bao g\u1ed3m: nh\u1eadn th\u1ee9c, h\u00e0nh vi, nh\u00e2n kh\u1ea9u h\u1ecdc, v\u00e0 l\u1ed1i s\u1ed1ng c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng th\u00f4ng tin tr\u00ean s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cho chi\u1ebfn d\u1ecbch. L\u01b0\u1ee3ng th\u00f4ng tin \u0111\u1ee7 s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u hay pain point c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 b\u1ea1n d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn, ho\u1eb7c m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng c\u1ea3i thi\u1ec7n th\u00edch h\u1ee3p.\u00a0\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: <\/span><\/i><span style=\"font-weight: 400;\">H\u00e3ng d\u01b0\u1ee3c Servier \u0111\u00e3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch phi l\u1ee3i nhu\u1eadn <a href=\"https:\/\/ngaydautien.vn\/\" target=\"_blank\" rel=\"noopener\">\u201cNg\u00e0y \u0110\u1ea7u Ti\u00ean\u201d<\/a> cho b\u1ec7nh nh\u00e2n \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng, t\u0103ng huy\u1ebft \u00e1p v\u00e0 tim m\u1ea1ch. Theo th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c ph\u00e1t \u0111\u1ed9ng t\u1eeb Servier To\u00e0n C\u1ea7u, chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c mang t\u00ean \u201cBecause I Say So\u201d d\u00e0nh cho b\u1ec7nh t\u0103ng huy\u1ebft \u00e1p v\u1edbi \u00fd t\u01b0\u1edfng khuy\u1ebfn kh\u00edch nh\u1eefng ng\u01b0\u1eddi th\u00e2n xung quanh t\u1ea1o \u0111\u1ed9ng l\u1ef1c gi\u00fap \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 \u00fd th\u1ee9c t\u1ea7m so\u00e1t b\u1ec7nh l\u00fd n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do t\u00ednh ch\u1ea5t l\u00e2u d\u00e0i c\u1ee7a chi\u1ebfn d\u1ecbch h\u01b0\u1edbng \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng, Servier Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 \u0111\u1ee7 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c trong vi\u1ec7c thu th\u1eadp th\u00f4ng tin \u0111\u1ec3 t\u1ea1o ra nh\u1eefng kh\u00e1c bi\u1ec7t mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn d\u1ecbch n\u0103m 2018 v\u00e0 2019, v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cV\u00ec Con Quan T\u00e2m\u201d hay \u201cV\u00ec Ch\u00e1u S\u1ee3\u201d \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n l\u00ean r\u1ea5t nhi\u1ec1u v\u1edbi <a href=\"https:\/\/hedima.vn\/journey\/chien-dich-huyet-ap-bao-nhieu\/\">chi\u1ebfn d\u1ecbch \u201cHuy\u1ebft \u00c1p Bao nhi\u00eau\u201d n\u0103m 2020<\/a>. \u1ede \u0111\u00f3, Servier \u0111\u00e3 c\u00f3 nhi\u1ec1u c\u1ea3i thi\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i, h\u1ecd t\u1eadp trung khai th\u00e1c campaign tr\u00ean social media, nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau 25+ (ho\u1ea1t \u0111\u1ed9ng active), \u0111\u1ec3 h\u1ecd nh\u1eafc nh\u1edf ng\u01b0\u1eddi th\u00e2n c\u1ee7a m\u00ecnh \u0111o huy\u1ebft \u00e1p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, Servier nh\u1eadn th\u1ea5y nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng 25+ cho xu h\u01b0\u1edbng like, share, comment nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u1ea1i kh\u00f4ng cao v\u00e0 v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a 25+ l\u00e0 t\u00ecnh y\u00eau, s\u1ef1 nghi\u1ec7p h\u01a1n l\u00e0 gia \u0111\u00ecnh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ebfn 2020, h\u00e3ng d\u01b0\u1ee3c n\u00e0y quy\u1ebft \u0111\u1ecbnh thay \u0111\u1ed5i nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau t\u1eadp trung v\u00e0o c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng 40+. V\u1eabn gi\u1eef concept khuy\u1ebfn kh\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng h\u00e0nh \u0111\u1ed9ng v\u00ec gia \u0111\u00ecnh, ng\u01b0\u1eddi th\u00e2n. Tuy nhi\u00ean, c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing l\u1ea1i t\u1eadp trung h\u1eb3n v\u00e0o nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng 40+. \u0110\u1ed3ng th\u1eddi, Servier c\u0169ng t\u1eadp trung v\u00e0o h\u00e0nh vi quen thu\u1ed9c nh\u1ea5t c\u1ee7a nh\u00f3m 40+ \u0111\u00f3 l\u00e0 \u201cclick\u201d \u0111\u1ecdc b\u00e0i m\u00ecnh quan t\u00e2m, h\u01a1n l\u00e0 like, comment, share.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_1649\" aria-describedby=\"caption-attachment-1649\" style=\"width: 2048px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1649\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/05\/huyet-ap-bao-nhieu-01.png\" alt=\"Chi\u1ebfn d\u1ecbch &quot;Huy\u1ebft \u00e1p bao nhi\u00eau&quot; thu\u1ed9c d\u1ef1 \u00e1n Ng\u00e0y \u0110\u1ea7u Ti\u00ean\" width=\"2048\" height=\"1075\" \/><figcaption id=\"caption-attachment-1649\" class=\"wp-caption-text\">Chi\u1ebfn d\u1ecbch &#8220;Huy\u1ebft \u00e1p bao nhi\u00eau&#8221; thu\u1ed9c d\u1ef1 \u00e1n Ng\u00e0y \u0110\u1ea7u Ti\u00ean.<\/figcaption><\/figure>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u00f3 nh\u1eefng thay \u0111\u1ed5i mang t\u00ednh then ch\u1ed1t nh\u01b0 v\u1eady, h\u1ea7u h\u1ebft \u0111\u1ec1u ph\u1ea3i d\u1ef1a tr\u00ean nh\u1eefng ph\u00e2n t\u00edch data c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 m\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c tr\u01b0\u1edbc mang l\u1ea1i.\u00a0<\/span><\/i><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt ph\u1ea3i c\u00f4ng nh\u1eadn r\u1eb1ng, con ng\u01b0\u1eddi ch\u00fang ta l\u00e0 m\u1ed9t th\u1ef1c th\u1ec3 phi l\u00fd tr\u00ed. S\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c ho\u00e0n to\u00e0n, nh\u01b0ng v\u1edbi l\u01b0\u1ee3ng th\u00f4ng tin \u0111\u1ee7, b\u1ea1n ch\u1eafc ch\u1eafn c\u00f3 th\u1ec3 \u0111\u01b0a ra ph\u00e1n \u0111o\u00e1n t\u1ed1t h\u01a1n. \u0110\u1ec3 thu th\u1eadp th\u00f4ng tin \u0111\u00fang \u0111\u00e3 kh\u00f4ng d\u1ec5, v\u00ec v\u1eady h\u00e3y tin v\u00e0o nh\u1eefng s\u1ed1 li\u1ec7u m\u00e0 b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c thay v\u00ec nh\u1eefng gi\u1ea3 thuy\u1ebft m\u00e0 c\u00e1 nh\u00e2n \u0111\u01b0a ra. Chi\u1ebfn l\u01b0\u1ee3c data-driven trong marketing d\u01b0\u1ee3c ch\u1eafc ch\u1eafn gi\u00fap b\u1ea1n c\u1ee7ng c\u1ed1 m\u1ecdi quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c1526b806c7083816259' value='6a3c1526b806c7083816259'><input type='hidden' id='bg-show-more-text-6a3c1526b806c7083816259' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c1526b806c7083816259' value='Show Less'><a id='bg-showmore-action-6a3c1526b806c7083816259' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c1526b806c7083816259' >\n<ol>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/marketing.acxiom.com\/rs\/982-LRE-196\/images\/AC-2291-19-Data-Driven-Pharma-Marketing-eBook.pdf\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/marketing.acxiom.com\/rs\/982-LRE-196\/images\/AC-2291-19-Data-Driven-Pharma-Marketing-eBook.pdf<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c data-driven trong marketing d\u01b0\u1ee3c gi\u00fap c\u00e1c h\u00e3ng d\u01b0\u1ee3c s\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi ng\u01b0\u1eddi b\u1ec7nh th\u00f4ng qua nh\u00e2n kh\u1ea9u h\u1ecdc (demographic), t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p th\u1eadt s\u1ef1 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u0169ng nh\u01b0 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh.<\/p>\n","protected":false},"author":13,"featured_media":2499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[34,39,55],"class_list":["post-2496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-chien-luoc-marketing","tag-data-driven-marketing","tag-huyet-ap-bao-nhieu"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2496"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2496\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2499"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}