{"id":2490,"date":"2021-08-03T11:08:24","date_gmt":"2021-08-03T04:08:24","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2490"},"modified":"2021-08-03T11:08:24","modified_gmt":"2021-08-03T04:08:24","slug":"chien-luoc-marketing-data-driven-la-gi","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/chien-luoc-marketing-data-driven-la-gi\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c marketing data-driven l\u00e0 g\u00ec? 4 l\u1ee3i \u00edch khi \u00e1p d\u1ee5ng big data v\u00e0o marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, khi m\u00e0 ch\u01b0\u01a1ng tr\u00ecnh Shark Tank l\u00e0m m\u01b0a l\u00e0m gi\u00f3 trong gi\u1edbi kinh doanh, kh\u1edfi nghi\u1ec7p. V\u1edbi nh\u1eefng ai quan t\u00e2m ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y, b\u1ea1n kh\u00f4ng th\u1ec3 n\u00e0o b\u1ecf qua s\u1ef1 h\u1ee9ng th\u00fa c\u1ee7a c\u00e1c shark khi n\u00f3i v\u1ec1 big data? V\u1eady l\u00e0m sao \u0111\u1ec3 big data c\u00f3 th\u1ec3 th\u1eadt s\u1ef1 gi\u00fap doanh nghi\u1ec7p b\u1ea1n t\u0103ng doanh thu? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u r\u00f5 nguy\u00ean l\u00fd chi\u1ebfn l\u01b0\u1ee3c marketing data-driven \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi tr\u00ean!<\/span><b><\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-marketing-data-driven-la-gi\/#1_Chien_luoc_marketing_data-driven_la_gi\" >1. Chi\u1ebfn l\u01b0\u1ee3c marketing data-driven l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-marketing-data-driven-la-gi\/#2_Su_khac_biet_giua_chien_luoc_marketing_data-driven_va_marketing_truyen_thong\" >2. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c marketing data-driven v\u00e0 marketing truy\u1ec1n th\u1ed1ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-marketing-data-driven-la-gi\/#3_Loi_ich_cua_viec_su_dung_big_data_trong_chien_luoc_marketing_data-driven\" >3. L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng big data trong chi\u1ebfn l\u01b0\u1ee3c marketing data-driven<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-marketing-data-driven-la-gi\/#31_Data_giup_ban_hieu_ro_hon_ve_doi_tuong_muc_tieu_TA\" >3.1. Data gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau (TA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-marketing-data-driven-la-gi\/#32_Data_giup_xay_dung_moi_quan_he_ben_vung_voi_khach_hang_tiem_nang\" >3.2. Data gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-marketing-data-driven-la-gi\/#33_Toi_uu_hoa_viec_lua_chon_kenh_quang_cao\" >3.3. T\u1ed1i \u01b0u h\u00f3a vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-marketing-data-driven-la-gi\/#34_Ca_nhan_hoa_Personalisation\" >3.4. C\u00e1 nh\u00e2n h\u00f3a (Personalisation)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-marketing-data-driven-la-gi\/#4_Lam_the_nao_de_co_the_ap_dung_chien_luoc_marketing_data-driven\" >4. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing data-driven?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-marketing-data-driven-la-gi\/#41_Thu_thap_thong_tin\" >4.1. Thu th\u1eadp th\u00f4ng tin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-marketing-data-driven-la-gi\/#42_Sap_xep_du_lieu\" >4.2. S\u1eafp x\u1ebfp d\u1eef li\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-marketing-data-driven-la-gi\/#43_Phan_tich_du_lieu\" >4.3. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-marketing-data-driven-la-gi\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Chien_luoc_marketing_data-driven_la_gi\"><\/span><span style=\"color: #017ab7;\">1. Chi\u1ebfn l\u01b0\u1ee3c marketing data-driven l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c marketing data-driven l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 d\u1ef1a tr\u00ean th\u00f4ng tin hay data c\u1ee7a kh\u00e1ch h\u00e0ng. L\u00fac n\u00e0y marketer s\u1ebd s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u1ec3 ph\u00e2n t\u00edch nh\u1eb1m \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n, v\u00e0 h\u00e0nh vi trong t\u01b0\u01a1ng lai c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">T\u1eeb \u0111\u00f3 thi\u1ebft l\u1eadp ch\u00e2n dung kh\u00e1ch h\u00e0ng, hi\u1ec3u r\u00f5 insight, gi\u00fap chi\u1ebfn l\u01b0\u1ee3c marketing t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 gi\u00fap t\u0103ng l\u1ee3i nhu\u1eadn ROI (return on investment).<\/span><\/i><\/span><\/p>\n<figure id=\"attachment_2492\" aria-describedby=\"caption-attachment-2492\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2492\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/chan-dung-khach-hnag.jpg\" alt=\"M\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c data-driven marekting l\u00e0 ph\u00e1t th\u1ea3o ch\u00ednh x\u00e1c ch\u00e2n dung kh\u00e1ch h\u00e0ng\" width=\"512\" height=\"405\" \/><figcaption id=\"caption-attachment-2492\" class=\"wp-caption-text\">M\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c data-driven marekting l\u00e0 ph\u00e1t th\u1ea3o ch\u00ednh x\u00e1c ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2_Su_khac_biet_giua_chien_luoc_marketing_data-driven_va_marketing_truyen_thong\"><\/span><span style=\"color: #017ab7;\">2. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c marketing data-driven v\u00e0 marketing truy\u1ec1n th\u1ed1ng<\/span><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc ti\u00ean, m\u1ee5c \u0111\u00edch c\u1ed1t l\u00f5i c\u1ee7a m\u1ed7i chi\u1ebfn l\u01b0\u1ee3c marketing g\u1ed3m 3 b\u01b0\u1edbc c\u01a1 b\u1ea3n:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh v\u00e0 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00ecm ra ch\u00ednh x\u00e1c nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00ean chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 gi\u1ea3i quy\u1ebft b\u00e0i to\u00e1n \u0111\u01b0\u1ee3c \u0111\u1eb7t ra nh\u1eb1m \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">V\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing truy\u1ec1n th\u1ed1ng, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch tr\u00ean, 2 y\u1ebfu t\u1ed1 sau lu\u00f4n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1eb5n t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1ea3 thi\u1ebft c\u1ee7a marketer v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau (target audience).<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Nh\u01b0ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 l\u1ed7i th\u1eddi v\u00e0 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. V\u00ec v\u1eady, chi\u1ebfn l\u01b0\u1ee3c marketing data-driven \u0111\u01b0\u1ee3c l\u1eadp ra nh\u01b0ng m\u1ed9t gi\u1ea3i ph\u00e1p ho\u00e0n h\u1ea3o.<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ph\u1ea3i nh\u1eefng gi\u1ea3 thi\u1ebft, m\u00e0 thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u c\u1ee5 th\u1ec3, chi\u1ebfn l\u01b0\u1ee3c marketing data-driven gi\u00fap b\u1ea1n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng (customer experience).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 v\u00e0 ch\u00ednh x\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111o \u0111\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1, v\u00e0 thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c k\u1ecbp th\u1eddi.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Loi_ich_cua_viec_su_dung_big_data_trong_chien_luoc_marketing_data-driven\"><\/span><span style=\"color: #017ab7;\">3. L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng big data trong chi\u1ebfn l\u01b0\u1ee3c marketing data-driven<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"31_Data_giup_ban_hieu_ro_hon_ve_doi_tuong_muc_tieu_TA\"><\/span><span style=\"color: #017ab7;\">3.1. Data gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau (TA)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">R\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng marketer lu\u00f4n c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn ch\u00ednh x\u00e1c v\u1ec1 insight c\u1ee7a TA. V\u1edbi kinh nghi\u1ec7m d\u00e0y d\u1eb7n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u00f4i hi\u1ec3u nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 n\u00e0y sau nhi\u1ec1u n\u0103m nghi\u00ean c\u1ee9u v\u00e0 quan s\u00e1t, nh\u01b0ng khi TA thay \u0111\u1ed5i, hay h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng thay \u0111\u1ed5i do t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i (v\u00ed d\u1ee5 nh\u01b0 \u0111\u1ea1i d\u1ecbch), b\u1ea1n c\u00f3 c\u00f2n ch\u1eafc r\u1eb1ng hi\u1ec3u bi\u1ebft c\u1ee7a b\u1ea1n v\u1eabn \u0111\u1ee7 \u0111\u00e1p \u1ee9ng \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng?<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c marketing data-driven s\u1ebd gi\u00fap b\u1ea1n thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng, insight t\u1eeb c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM) c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ef1 tin \u0111\u01b0a ra ph\u00e1n \u0111o\u00e1n tr\u01b0\u1edbc b\u1ea5t k\u00ec thay \u0111\u1ed5i n\u00e0o.\u00a0<\/span><\/i><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"32_Data_giup_xay_dung_moi_quan_he_ben_vung_voi_khach_hang_tiem_nang\"><\/span><span style=\"color: #017ab7;\">3.2. Data gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">\u201cV\u1edbi \u0111\u1ea7y \u0111\u1ee7 d\u1eef li\u1ec7u t\u1eeb c\u00e1c k\u00eanh ph\u01b0\u01a1ng ti\u1ec7n, marketer c\u00f3 c\u01a1 h\u1ed9i truy\u1ec1n t\u1ea3i tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng 1:1 tr\u00ean di\u1ec7n r\u1ed9ng\u201d &#8211; Tom Benton, the CEO of the Data and Marketing Association.<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan d\u1ef1a tr\u00ean th\u00f4ng tin c\u1ee7a m\u1ed9t t\u1ec7p l\u1edbn kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, khi ph\u00e2n t\u00edch c\u1ee5 th\u1ec3, b\u1ea1n ph\u1ea3i c\u0103n c\u1ee9 v\u00e0o s\u1ed1 li\u1ec7u c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n. N\u00ean chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap t\u1eebng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c l\u1eafng nghe, t\u1eeb \u0111\u00f3 n\u00e2ng cao s\u1ef1 y\u00eau th\u00edch d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u (customer engagement).\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"33_Toi_uu_hoa_viec_lua_chon_kenh_quang_cao\"><\/span><span style=\"color: #017ab7;\">3.3. T\u1ed1i \u01b0u h\u00f3a vi\u1ec7c l\u1ef1a ch\u1ecdn k\u00eanh qu\u1ea3ng c\u00e1o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Data c\u1ee7a c\u00e1c platform\/media channels c\u00f3 th\u1ec3 l\u00e0 th\u01b0\u1edbc \u0111o gi\u00fap b\u1ea1n l\u1ef1a ch\u1ecdn ch\u00ednh x\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng b\u1ea1n n\u00ean \u01b0u ti\u00ean cho c\u00e1c chi\u1ebfn d\u1ecbch marketing \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"34_Ca_nhan_hoa_Personalisation\"><\/span><span style=\"color: #017ab7;\">3.4. C\u00e1 nh\u00e2n h\u00f3a (Personalisation)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u t\u1eeb Digital Information World cho th\u1ea5y: \u201c74% kh\u00e1ch h\u00e0ng th\u1ea5y kh\u00f3 ch\u1ecbu khi nh\u00ecn th\u1ea5y nh\u1eefng th\u00f4ng tin kh\u00f4ng th\u00edch h\u1ee3p t\u1eeb th\u01b0\u01a1ng hi\u1ec7u\u201d<\/span><\/i><\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 l\u1ebd vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng ch\u01b0a bao gi\u1edd l\u00e0 b\u00e0i to\u00e1n d\u1ec5 v\u1edbi marketer. Nh\u01b0ng, v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing data-driven, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n cho TA, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 \u201cpain point\u201d (v\u1ea5n \u0111\u1ec1, \u0111i\u1ec3m y\u1ebfu) c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\">Khi doanh nghi\u1ec7p l\u00e0m t\u1ed1t trong vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u00ec doanh nghi\u1ec7p s\u1ebd thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span>\u00a0<\/span><\/i><b><\/b><\/p>\n<figure id=\"attachment_2491\" aria-describedby=\"caption-attachment-2491\" style=\"width: 875px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2491\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/08\/Data-driven-marketing-infographic.png\" alt=\"[Infographic] Chi\u1ebfn l\u01b0\u1ee3c data-driven marketing\" width=\"875\" height=\"1237\" \/><figcaption id=\"caption-attachment-2491\" class=\"wp-caption-text\">[Infographic] Chi\u1ebfn l\u01b0\u1ee3c data-driven marketing<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"4_Lam_the_nao_de_co_the_ap_dung_chien_luoc_marketing_data-driven\"><\/span><span style=\"color: #017ab7;\">4. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing data-driven?<\/span><b><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u ch\u01b0a bao gi\u1edd l\u00e0 m\u1ed9t vi\u1ec7c d\u1ec5 d\u00e0ng, n\u00f3 \u0111\u00f2i h\u1ecfi t\u01b0 duy, kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch, th\u1ed1ng k\u00ea, v\u00e0 nhi\u1ec1u k\u1ef9 n\u0103ng m\u00e0 b\u1ea1n c\u1ea7n h\u1ecdc h\u1ecfi v\u00e0 th\u1ef1c h\u00e0nh \u0111\u1ec3 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y. Sau \u0111\u00e2y, l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 b\u1ea1n bu\u1ed9c ph\u1ea3i t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"41_Thu_thap_thong_tin\"><\/span><span style=\"color: #017ab7;\">4.1. Thu th\u1eadp th\u00f4ng tin<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o b\u1ea1n c\u0169ng s\u1ebd c\u00f3 \u0111\u1ee7 ng\u00e2n s\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng kh\u1ea3o s\u00e1t nh\u1eb1m thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng. Cho n\u00ean \u0111\u00e2y s\u1ebd l\u00e0 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u l\u00e2u d\u00e0i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u01b0u tr\u1eef hay h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c nghi\u00ean c\u1ee9u tr\u01b0\u1edbc \u0111\u00f3. B\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f4ng t\u00e1c qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/hedima.vn\/journey\/6-cong-cu-phan-tich-website-than-thanh-danh-cho-marketer\/\">C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website<\/a>: Google Analytics, Ahrefs, Serush,&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media tools: T\u1eebng n\u1ec1n t\u1ea3ng social \u0111\u1ec1u cung c\u1ea5p nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 cho nh\u1eefng chi\u1ebfn d\u1ecbch b\u1ea1n th\u1ef1c hi\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00f3 (<a href=\"https:\/\/hedima.vn\/journey\/facebook-marketing-nganh-duoc-pham-tai-sao-khong\/\">Facebook<\/a>, <a href=\"https:\/\/hedima.vn\/journey\/linkedin-la-gi\/\">LinkedIn<\/a>,&#8230;)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u1eefng kh\u1ea3o s\u00e1t v\u00e0 nghi\u00ean c\u1ee9u insight t\u1eeb c\u00e1c qu\u1ed1c gia l\u00e2n c\u1eadn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u1ea3o s\u00e1t t\u1eeb ch\u00ednh \u0111\u1ea1i di\u1ec7n cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"42_Sap_xep_du_lieu\"><\/span><span style=\"color: #017ab7;\">4.2. S\u1eafp x\u1ebfp d\u1eef li\u1ec7u<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Khi l\u01b0\u1ee3ng th\u00f4ng tin b\u1ea1n c\u00f3 kh\u00f4ng qu\u00e1 nhi\u1ec1u, th\u00ec vi\u1ec7c s\u1eafp x\u1ebfp d\u1eef li\u1ec7u l\u00e0 kh\u00f4ng qu\u00e1 kh\u00f3 kh\u0103n. Khi m\u00e0 th\u00f4ng tin t\u0103ng d\u1ea7n theo th\u1eddi gian, m\u1ed9t quy tr\u00ecnh c\u1ee5 th\u1ec3 l\u00e0m sao \u0111\u1ec3 c\u00f3 th\u1ec3 l\u01b0u tr\u1eef hay s\u1eafp x\u1ebfp l\u01b0\u1ee3ng th\u00f4ng tin \u0111\u00f3 m\u1ed9t c\u00e1ch h\u1ee3p l\u00ed c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"43_Phan_tich_du_lieu\"><\/span><span style=\"color: #017ab7;\">4.3. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o c\u00e1c marketing tool \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u1edf b\u01b0\u1edbc \u0111\u1ea7u. \u0110\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u1eabn c\u00f2n l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i d\u1ef1a v\u00e0o kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch v\u00e0 t\u01b0 duy c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng b\u01b0\u1edbc c\u01a1 b\u1ea3n nh\u01b0 \u0111\u1ecdc hi\u1ec3u c\u00e1c l\u00fd thuy\u1ebft c\u0169ng nh\u01b0 kinh nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc, ti\u1ebfn h\u00e0nh v\u00e0 test th\u1eed v\u1edbi c\u00e1c platform b\u1ea1n qu\u1ea3n l\u00fd, r\u1ed3i \u0111\u00fac k\u1ebft nh\u1eefng kinh nghi\u1ec7m ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p b\u1ea1n.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">L\u00e0m sao \u0111\u1ec3 thu \u0111\u01b0\u1ee3c s\u1ed1 li\u1ec7u l\u00e0 th\u00e1ch th\u1ee9c, nh\u01b0ng ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u v\u00e0 \u00e1p d\u1ee5ng n\u00f3 v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c t\u1ebf m\u1edbi l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a chi\u1ebfn d\u1ecbch marketing data-driven.<\/span><\/i><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng c\u00f2n nghi ng\u1edd v\u1ec1 hi\u1ec7u qu\u1ea3 m\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing data-driven mang l\u1ea1i, nh\u01b0ng \u0111\u1ec3 c\u00f3 th\u1ec3 thu l\u1ea1i l\u1ee3i nhu\u1eadn t\u1eeb chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u00ec kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng, n\u00f3 y\u00eau c\u1ea7u qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng, ngu\u1ed3n nh\u00e2n l\u1ef1c v\u00e0 c\u1ea3 ng\u00e2n s\u00e1ch kh\u00f4ng nh\u1ecf. V\u1edbi xu h\u01b0\u1edbng s\u1ed1 h\u00f3a trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i, vi\u1ec7c th\u1ea5u hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng big data l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh tr\u00ean con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">\u201cH\u00e3y d\u00f9ng m\u1ed9t tr\u00e1i tim n\u00f3ng th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng, v\u00e0 m\u1ed9t c\u00e1i \u0111\u1ea7u l\u1ea1nh \u0111\u1ec3 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c\u201d.\u00a0<\/span><\/i><\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c152639ef54067868462' value='6a3c152639ef54067868462'><input type='hidden' id='bg-show-more-text-6a3c152639ef54067868462' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c152639ef54067868462' value='Show Less'><a id='bg-showmore-action-6a3c152639ef54067868462' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c152639ef54067868462' >\n<ol>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.digitalinformationworld.com\/2018\/07\/content-marketing-make-personal-infographic.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.digitalinformationworld.com\/2018\/07\/content-marketing-make-personal-infographic.html<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.adverity.com\/data-driven-marketing\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/www.adverity.com\/data-driven-marketing\/<\/span><\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L\u00e0m sao \u0111\u1ec3 big data c\u00f3 th\u1ec3 th\u1eadt s\u1ef1 gi\u00fap doanh nghi\u1ec7p b\u1ea1n t\u0103ng doanh thu? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u r\u00f5 nguy\u00ean l\u00fd chi\u1ebfn l\u01b0\u1ee3c marketing data-driven \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi tr\u00ean!<\/p>\n","protected":false},"author":13,"featured_media":2493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[34,39],"class_list":["post-2490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-chien-luoc-marketing","tag-data-driven-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2490"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2493"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}