{"id":2461,"date":"2021-07-26T11:20:45","date_gmt":"2021-07-26T04:20:45","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2461"},"modified":"2021-07-26T11:20:45","modified_gmt":"2021-07-26T04:20:45","slug":"mo-hinh-7p-trong-marketing-duoc-cua-sanofi","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/mo-hinh-7p-trong-marketing-duoc-cua-sanofi\/","title":{"rendered":"Th\u00e0nh c\u00f4ng c\u1ee7a Sanofi v\u1edbi m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c"},"content":{"rendered":"<p>M\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c kh\u00f4ng qu\u00e1 m\u1edbi m\u1ebb, v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e3ng d\u01b0\u1ee3c l\u1edbn tr\u00ean th\u1ebf gi\u1edbi \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng. T\u1eeb khi c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam, h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Sanofi \u0111\u00e3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc. HEDIMA \u0111\u00e3 g\u1eedi \u0111\u1ebfn b\u1ea1n \u0111\u1ecdc <a href=\"https:\/\/hedima.vn\/journey\/mo-hinh-marketing-7p-la-gi-7-yeu-to-chu-dao-lam-nen-su-thanh-cong-cua-hang-duoc-pham-sanofi\/\">kh\u00e1i ni\u1ec7m c\u01a1 b\u1ea3n<\/a> v\u00e0 b\u00e0i blog n\u00e0y ch\u00fang ta s\u1ebd c\u00f9ng ph\u00e2n t\u00edch c\u00e1ch \u00e1p d\u1ee5ng l\u00fd thuy\u1ebft m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c c\u1ee7a Sanofi.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/mo-hinh-7p-trong-marketing-duoc-cua-sanofi\/#1_Product_San_pham_trong_mo_hinh_7P_trong_marketing_duoc\" >1. Product (S\u1ea3n ph\u1ea9m trong m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/mo-hinh-7p-trong-marketing-duoc-cua-sanofi\/#2_Price_Gia_ca_trong_mo_hinh_7P_trong_marketing_duoc\" >2. Price (Gi\u00e1 c\u1ea3 trong m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/mo-hinh-7p-trong-marketing-duoc-cua-sanofi\/#3_Place_Phan_phoi_trong_mo_hinh_7P_trong_marketing_duoc\" >3. Place (Ph\u00e2n ph\u1ed1i trong m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/mo-hinh-7p-trong-marketing-duoc-cua-sanofi\/#4_Promotion_Quang_cao_trong_mo_hinh_7P_trong_marketing_duoc\" >4. Promotion (Qu\u1ea3ng c\u00e1o trong m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/mo-hinh-7p-trong-marketing-duoc-cua-sanofi\/#5_People_Yeu_to_con_nguoi_trong_mo_hinh_7P_trong_marketing_duoc\" >5. People (Y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi trong m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/mo-hinh-7p-trong-marketing-duoc-cua-sanofi\/#6_Process_Quy_trinh_trong_mo_hinh_7P_trong_marketing_duoc\" >6. Process (Quy tr\u00ecnh\u00a0trong m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/mo-hinh-7p-trong-marketing-duoc-cua-sanofi\/#7_Physical_evidence_Co_so_vat_chat_trong_mo_hinh_7P_trong_marketing_duoc\" >7. Physical evidence (C\u01a1 s\u1edf v\u1eadt ch\u1ea5t trong m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/mo-hinh-7p-trong-marketing-duoc-cua-sanofi\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Product_San_pham_trong_mo_hinh_7P_trong_marketing_duoc\"><\/span><span style=\"color: #017ab7;\">1. Product (S\u1ea3n ph\u1ea9m trong m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">T\u1ea1i Vi\u1ec7t Nam, Sanofi duy tr\u00ec v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng d\u01b0\u1ee3c ph\u1ea9m v\u1edbi danh m\u1ee5c \u0111a d\u1ea1ng tr\u00ean 150 lo\u1ea1i s\u1ea3n ph\u1ea9m, bao g\u1ed3m c\u00e1c s\u1ea3n ph\u1ea9m k\u00ea toa (ETC), kh\u00f4ng k\u00ea toa (OTC) v\u00e0 v\u1eafc-xin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sanofi cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m h\u00e0ng \u0111\u1ea7u trong nhi\u1ec1u l\u0129nh v\u1ef1c \u0111i\u1ec1u tr\u1ecb nh\u01b0 tim m\u1ea1ch, huy\u1ebft kh\u1ed1i, \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng, ung th\u01b0, r\u1ed1i lo\u1ea1n h\u1ec7 th\u1ea7n kinh trung \u01b0\u01a1ng, n\u1ed9i khoa, b\u1ec7nh hi\u1ebfm v\u00e0 v\u1eafc-xin. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f4ng ty c\u0169ng c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m h\u00e0ng \u0111\u1ea7u ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe cho ng\u01b0\u1eddi d\u00e2n nh\u01b0 c\u1ea3m, ho, d\u1ecb \u1ee9ng, ti\u00eau h\u00f3a, v\u1ec7 sinh ph\u1ee5 n\u1eef v\u00e0 em b\u00e9, dinh d\u01b0\u1ee1ng.<\/span><\/p>\n<p>H\u01a1n 50 n\u0103m c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam, Sanofi t\u1ef1 h\u00e0o cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m nh\u01b0 Calcium Corbiere, Plavix, Lactacyd, Taxotere, Enterogermina, Amaryl, Acemuc&#8230;<\/p>\n<figure id=\"attachment_2464\" aria-describedby=\"caption-attachment-2464\" style=\"width: 467px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2464\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/thiet-ke-may-tai-techk.jpg\" alt=\"S\u1ea3n ph\u1ea9m Calcium Corbiere c\u1ee7a Sanofi \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi \u01b0u d\u00f9ng\" width=\"467\" height=\"350\" \/><figcaption id=\"caption-attachment-2464\" class=\"wp-caption-text\">S\u1ea3n ph\u1ea9m Calcium Corbiere c\u1ee7a Sanofi \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn.<\/figcaption><\/figure>\n<p><span style=\"color: #017ab7;\"><em>S\u1ea3n ph\u1ea9m l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c.\u00a0<\/em><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Price_Gia_ca_trong_mo_hinh_7P_trong_marketing_duoc\"><\/span><span style=\"color: #017ab7;\">2. Price <\/span><span style=\"color: #017ab7;\">(Gi\u00e1 c\u1ea3 trong m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Gi\u00e1 d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i c\u00e1c n\u01a1i ph\u00e2n ph\u1ed1i c\u0169ng tu\u00e2n theo ki\u1ec3m so\u00e1t c\u1ee7a c\u01a1 quan qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc v\u1ec1 gi\u00e1 thu\u1ed1c theo quy \u0111\u1ecbnh. \u0110\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m OTC \u2013 thu\u1ed1c kh\u00f4ng k\u00ea \u0111\u01a1n, Sanofi \u0111\u01b0a ra gi\u00e1 \u1edf m\u1ee9c c\u1ea1nh tranh, ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi d\u00f9ng nh\u1eb1m \u0111\u1ea3m b\u1ea3o l\u1ee3i th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><em>Gi\u00e1 c\u1ea3 trong m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu, v\u00ec n\u00f3 quy\u1ebft \u0111\u1ecbnh l\u1ee3i nhu\u1eadn v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a c\u00f4ng ty so v\u1edbi \u0111\u1ed1i th\u1ee7.\u00a0<\/em><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Place_Phan_phoi_trong_mo_hinh_7P_trong_marketing_duoc\"><\/span><span style=\"color: #017ab7;\">3. Place <\/span><span style=\"color: #017ab7;\">(Ph\u00e2n ph\u1ed1i trong m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sanofi lu\u00f4n n\u1ed5 l\u1ef1c kh\u00f4ng ng\u1eebng trong vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c m\u1ed1i quan h\u1ec7 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u0103ng c\u01b0\u1eddng h\u1ee3p t\u00e1c s\u1ea3n xu\u1ea5t v\u00e0 ti\u1ebfp th\u1ecb t\u1ea5t c\u1ea3 d\u01b0\u1ee3c ph\u1ea9m trong n\u01b0\u1edbc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, Sanofi c\u00f3 th\u00eam trung t\u00e2m ph\u00e2n ph\u1ed1i \u0111\u1ea1t ti\u00eau chu\u1ea9n GSP (Th\u1ef1c h\u00e0nh t\u1ed1t b\u1ea3o qu\u1ea3n thu\u1ed1c) t\u1ea1i Th\u00e0nh Ph\u1ed1 H\u1ed3 Ch\u00ed Minh &#8211; l\u01b0u tr\u1eef, ph\u00e2n ph\u1ed1i k\u1ecbp th\u1eddi v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u1ec1 d\u01b0\u1ee3c ph\u1ea9m cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u01a1n th\u1ebf n\u1eefa, Sanofi-Pasteur Vi\u1ec7t Nam l\u00e0 ph\u00e2n nh\u00e1nh v\u1eafc-xin c\u1ee7a t\u1eadp \u0111o\u00e0n Sanofi &#8211; cung c\u1ea5p nhi\u1ec1u lo\u1ea1i v\u1eafc-xin cho Ch\u01b0\u01a1ng tr\u00ecnh Ti\u00eam ch\u1ee7ng M\u1edf r\u1ed9ng c\u1ee7a Vi\u1ec7t Nam.<\/span><\/p>\n<figure id=\"attachment_2465\" aria-describedby=\"caption-attachment-2465\" style=\"width: 886px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2465\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/adacel.jpg\" alt=\"Vaccine Adacel c\u1ee7a Sanofi Pasteur\" width=\"886\" height=\"616\" \/><figcaption id=\"caption-attachment-2465\" class=\"wp-caption-text\">Vaccine Adacel c\u1ee7a Sanofi Pasteur.<\/figcaption><\/figure>\n<p><span style=\"color: #017ab7;\"><em>Y\u1ebfu t\u1ed1 \u0111\u1ecba \u0111i\u1ec3m trong m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c bao g\u1ed3m \u0111\u1ecba \u0111i\u1ec3m b\u00e1n (nh\u00e0 thu\u1ed1c, b\u1ec7nh vi\u1ec7n,&#8230;), c\u00e1ch th\u00e2m nh\u1eadp (<a style=\"color: #017ab7;\" href=\"https:\/\/hedima.vn\/journey\/social-media-la-gi\/\">social media<\/a>, eCommerce,..) , v\u00e0 chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng (ph\u00e2n ph\u1ed1i chuy\u00ean s\u00e2u, \u0111\u1ecdc quy\u1ec1n, ch\u1ecdc l\u1ecdc hay nh\u01b0\u1ee3ng quy\u1ec1n).\u00a0<\/em><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Promotion_Quang_cao_trong_mo_hinh_7P_trong_marketing_duoc\"><\/span><span style=\"color: #017ab7;\">4. Promotion <\/span><span style=\"color: #017ab7;\">(Qu\u1ea3ng c\u00e1o trong m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, t\u1eadp \u0111o\u00e0n Sanofi lu\u00f4n coi ng\u01b0\u1eddi b\u1ec7nh l\u00e0 trung t\u00e2m trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh, song song v\u1edbi c\u00e1c cam k\u1ebft v\u1ec1 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n c\u00e1c nguy\u00ean t\u1eafc b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng to\u00e0n di\u1ec7n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e0ng n\u0103m, Sanofi \u0111\u00e3 trao t\u1eb7ng qu\u1ef9 \u1ee7ng h\u1ed9 nh\u00e2n d\u00e2n \u1ea3nh h\u01b0\u1edfng b\u1edfi thi\u00ean tai, l\u0169 l\u1ee5t; c\u00e1c qu\u1ef9 h\u1ecdc b\u1ed5ng cho tr\u1ebb em ngh\u00e8o t\u1ea1i v\u00f9ng cao; hay t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ea5p ph\u00e1t thu\u1ed1c v\u00e0 ch\u1eefa b\u1ec7nh mi\u1ec5n ph\u00ed cho ng\u01b0\u1eddi ngh\u00e8o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u00e1ng 11\/2020, Sanofi Vi\u1ec7t Nam \u0111\u00e3 k\u00fd k\u1ebft v\u1edbi B\u1ec7nh vi\u1ec7n \u0110\u1ea1i h\u1ecdc Y D\u01b0\u1ee3c Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh \u0111\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh t\u01b0 v\u1ea5n s\u1ee9c kh\u1ecfe tr\u1ef1c tuy\u1ebfn trong b\u1ed1i c\u1ea3nh d\u1ecbch Covid-19.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><em>Promotion trong m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1, t\u1eeb c\u00e1ch h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3 cho t\u1eebng s\u1ea3n ph\u1ea9m.\u00a0<\/em><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_People_Yeu_to_con_nguoi_trong_mo_hinh_7P_trong_marketing_duoc\"><\/span><span style=\"color: #017ab7;\">5. People (Y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi <\/span><span style=\"color: #017ab7;\">trong m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sanofi ho\u1ea1t \u0111\u1ed9ng v\u1edbi g\u1ea7n 1400 nh\u00e2n vi\u00ean tr\u00ean to\u00e0n qu\u1ed1c. Nh\u00e2n vi\u00ean c\u1ee7a Sanofi lu\u00f4n \u0111\u01b0\u1ee3c t\u1ea1o m\u1ecdi \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 ph\u00e1t huy to\u00e0n b\u1ed9 n\u0103ng l\u1ef1c, l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7y nhi\u1ec7t huy\u1ebft, \u0111o\u00e0n k\u1ebft, duy tr\u00ec t\u00ednh c\u1ea1nh tranh l\u00e0nh m\u1ea1nh.<\/span><\/p>\n<figure id=\"attachment_2419\" aria-describedby=\"caption-attachment-2419\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2419\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/Sanofi-top-100.jpg\" alt=\"Sanofi Vi\u1ec7t Nam \u0111\u01b0\u1ee3c vinh danh trong Top 100 n\u01a1i l\u00e0m vi\u1ec7c t\u1ed1t nh\u1ea5t Vi\u1ec7t Nam 2018\" width=\"960\" height=\"618\" \/><figcaption id=\"caption-attachment-2419\" class=\"wp-caption-text\">Sanofi Vi\u1ec7t Nam \u0111\u01b0\u1ee3c vinh danh trong Top 100 n\u01a1i l\u00e0m vi\u1ec7c t\u1ed1t nh\u1ea5t Vi\u1ec7t Nam 2018<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t ph\u1ee5c v\u1ee5 th\u1ecb tr\u01b0\u1eddng D\u01b0\u1ee3c ph\u1ea9m, Sanofi c\u0169ng th\u01b0\u1eddng xuy\u00ean t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng g\u1ed3m: ho\u1ea1t \u0111\u1ed9ng b\u1ed3i d\u01b0\u1ee1ng c\u00e1n b\u1ed9 nh\u00e2n vi\u00ean, ph\u1ed5 c\u1eadp c\u00e1c ki\u1ebfn th\u1ee9c y t\u1ebf m\u1edbi nh\u1ea5t, c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Ngo\u00e0i ra, Sanofi c\u0169ng t\u1ed5 ch\u1ee9c nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng g\u1eafn k\u1ebft nh\u00e2n vi\u00ean, t\u0103ng c\u01b0\u1eddng k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn cho 4000 b\u00e1c s\u0129 \u0111a khoa to\u00e0n qu\u1ed1c v\u1ec1 \u0110\u00e1i th\u00e1o \u0111\u01b0\u1eddng; t\u1ed5 ch\u1ee9c c\u00e1c h\u1ed9i th\u1ea3o khoa h\u1ecdc nh\u01b0 \u201cKi\u1ec3m so\u00e1t d\u1ecb \u1ee9ng trong b\u1ed1i c\u1ea3nh \u00f4 nhi\u1ec5m m\u00f4i tr\u01b0\u1eddng\u201d, \u201cB\u01b0\u1edbc c\u1ea3i ti\u1ebfn \u0111\u1ed9t ph\u00e1 cho kh\u1edfi tr\u1ecb Insulin t\u1ea1i Vi\u1ec7t Nam\u201d,&#8230;<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><em>Y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1ec1 cao trong m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c.\u00a0<\/em><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Process_Quy_trinh_trong_mo_hinh_7P_trong_marketing_duoc\"><\/span><span style=\"color: #017ab7;\">6. Process (Quy tr\u00ecnh<\/span><span style=\"color: #017ab7;\">\u00a0trong m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nh\u1eb1m h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u1edf Sanofi t\u1eadp trung v\u00e0o c\u00e1c m\u1ee5c ti\u00eau sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>B\u1ec7nh nh\u00e2n th\u1ebf k\u1ef7 2<\/b><strong>1<\/strong><\/span><span style=\"font-weight: 400;\"><strong>:<\/strong> \u0111\u1eb7t ngu\u1eddi b\u1ec7nh \u1edf v\u1ecb tr\u00ed trung t\u00e2m c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>Con ng\u01b0\u1eddi th\u1ebf k\u1ef7 21<\/b><b>:<\/b><\/span><span style=\"font-weight: 400;\"> ch\u00fa tr\u1ecdng \u0111\u1ebfn s\u1ee9c kh\u1ecfe, s\u1ef1 an to\u00e0n c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 c\u1ed9ng \u0111\u1ed3ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>\u0110\u1ea1o \u0111\u1ee9c th\u1ebf k\u1ef7 21<\/b><b>:<\/b><\/span><span style=\"font-weight: 400;\"> \u0111\u1ec1 cao v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><strong>H\u00e0nh tinh th\u1ebf k\u1ef7 21<\/strong><\/span><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\"><strong>:<\/strong> <\/span>h\u00e0nh \u0111\u1ed9ng nh\u1eb1m b\u1ea3o v\u1ec7 m\u00f4i tru\u1eddng<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"7_Physical_evidence_Co_so_vat_chat_trong_mo_hinh_7P_trong_marketing_duoc\"><\/span><span style=\"color: #017ab7;\">7. Physical evidence (C\u01a1 s\u1edf v\u1eadt ch\u1ea5t <\/span><span style=\"color: #017ab7;\">trong m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2420\" aria-describedby=\"caption-attachment-2420\" style=\"width: 2000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2420\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/NHA-MAY-SANOFI-TAI-VIET-NAM.png\" alt=\"Nh\u00e0 m\u00e1y Sanofi t\u1ea1i Vi\u1ec7t Nam\" width=\"2000\" height=\"1600\" \/><figcaption id=\"caption-attachment-2420\" class=\"wp-caption-text\">Nh\u00e0 m\u00e1y Sanofi t\u1ea1i Vi\u1ec7t Nam<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Sanofi l\u00e0 t\u1eadp \u0111o\u00e0n d\u01b0\u1ee3c ph\u1ea9m \u0111a qu\u1ed1c gia duy nh\u1ea5t s\u1edf h\u1eefu ba nh\u00e0 m\u00e1y \u0111\u1ea1t ti\u00eau chu\u1ea9n WHO-GMP (Th\u1ef1c H\u00e0nh S\u1ea3n Xu\u1ea5t Thu\u1ed1c T\u1ed1t) t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. \u0110\u00e2y l\u00e0 ba nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t thu\u1ed1c \u0111\u1ea1t ti\u00eau chu\u1ea9n ch\u1ea5t lu\u1ee3ng cao, lu\u00f4n \u0111\u1ea3m b\u1ea3o v\u00e0 tu\u00e2n theo nh\u1eefng quy tr\u00ecnh s\u1ea3n xu\u1ea5t thu\u1ed1c nh\u1eb1m \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u ch\u1ea5t lu\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a B\u1ed9 Y T\u1ebf.<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><em>Physical evidence trong m\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng kh\u00e1ch h\u00e0ng, t\u1ea1o c\u1ea3m nh\u1eadn t\u1ed1t khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/em><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>V\u1edbi \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh <a href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/\">marketing d\u01b0\u1ee3c ph\u1ea9m<\/a>, c\u00e1c doanh nghi\u1ec7p n\u00ean ch\u00fa tr\u1ecdng t\u1eebng y\u1ebfu t\u1ed1 trong m\u00f4 h\u00ecnh 7P, v\u00ec n\u00f3 g\u00f3p ph\u1ea7n gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u1ee7a h\u00e3ng d\u01b0\u1ee3c.<br \/>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a20b48cdba897006050730' value='6a20b48cdba897006050730'><input type='hidden' id='bg-show-more-text-6a20b48cdba897006050730' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a20b48cdba897006050730' value='Show Less'><a id='bg-showmore-action-6a20b48cdba897006050730' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a20b48cdba897006050730' >\n<ol>\n<li><a href=\"https:\/\/www.sanofi.com.vn\/vi\/gioi-thieu\/sanofivietnam\" target=\"_blank\" rel=\"noopener\">https:\/\/www.sanofi.com.vn\/vi\/gioi-thieu\/sanofivietnam\u00a0<\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u00f4 h\u00ecnh 7P trong marketing d\u01b0\u1ee3c kh\u00f4ng qu\u00e1 m\u1edbi m\u1ebb, v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e3ng d\u01b0\u1ee3c l\u1edbn tr\u00ean th\u1ebf gi\u1edbi \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng. T\u1eeb khi c\u00f3 m\u1eb7t t\u1ea1i Vi\u1ec7t Nam, h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Sanofi \u0111\u00e3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc. HEDIMA \u0111\u00e3 g\u1eedi \u0111\u1ebfn [&#8230;]\n","protected":false},"author":13,"featured_media":2467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[34,100],"class_list":["post-2461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-chien-luoc-marketing","tag-sanofi"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2461"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2467"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}