{"id":2441,"date":"2021-07-27T09:07:57","date_gmt":"2021-07-27T02:07:57","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2441"},"modified":"2021-07-27T09:07:57","modified_gmt":"2021-07-27T02:07:57","slug":"cam-bay-cua-marketing-duoc-pham","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/cam-bay-cua-marketing-duoc-pham\/","title":{"rendered":"C\u1ea1m b\u1eaby c\u1ee7a marketing d\u01b0\u1ee3c ph\u1ea9m: t\u1eeb 1 g\u00f3c nh\u00ecn kh\u1eaft khe"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ch\u00fang ta th\u01b0\u1eddng n\u00f3i \u0111\u1ebfn m\u1ed9t marketer ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m v\u1edbi nh\u1eefng \u0111i\u1ec3m m\u1ea1nh n\u1ed5i b\u1eadt: kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch s\u00e2u r\u1ed9ng, t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, \u00f3c s\u00e1ng t\u1ea1o, kh\u1ea3 n\u0103ng tr\u00ecnh b\u00e0y thuy\u1ebft ph\u1ee5c, truy\u1ec1n c\u1ea3m h\u1ee9ng\u2026\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u n\u00e0y, h\u1ecd ph\u1ea3i tr\u1ea3i qua r\u1ea5t nhi\u1ec1u th\u1eed th\u00e1ch, n\u1ed7 l\u1ef1c h\u1ecdc h\u1ecfi kh\u00f4ng ng\u1eebng th\u00f4ng qua nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc, s\u00e1ch v\u1edf v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf. \u0110\u00f3 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00f4ng d\u1ec5 d\u00e0ng \u0111\u1ec3 ho\u00e0n thi\u1ec7n b\u1ea3n th\u00e2n nh\u1eb1m ph\u1ee5c v\u1ee5 nh\u1eefng y\u00eau c\u1ea7u kh\u1eaft khe t\u1eeb c\u00f4ng vi\u1ec7c.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u00ean h\u00e0nh tr\u00ecnh marketing d\u01b0\u1ee3c ph\u1ea9m \u1ea5y, s\u1ebd kh\u00f4ng \u00edt nh\u1eefng l\u1ea7n pharma marketer sa v\u00e0o sai l\u1ea7m hay c\u1ea1m b\u1eaby. B\u00e0i vi\u1ebft n\u00e0y d\u1ef1a tr\u00ean m\u1ed9t g\u00f3c nh\u00ecn kh\u1eaft khe v\u1ec1 nh\u1eefng c\u1ea1m b\u1eaby c\u1ee7a marketing d\u01b0\u1ee3c ph\u1ea9m.\u00a0<\/span><b><\/b><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/cam-bay-cua-marketing-duoc-pham\/#%E2%80%9CToi_cho_la%E2%80%9D\" >\u201cT\u00f4i cho l\u00e0&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/cam-bay-cua-marketing-duoc-pham\/#%E2%80%9CBac_si_noi_voi_toi_rang%E2%80%9D\" >\u201cB\u00e1c s\u0129 n\u00f3i v\u1edbi t\u00f4i r\u1eb1ng&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/cam-bay-cua-marketing-duoc-pham\/#Mot_quang_cao_hay_chua_chac_la_quang_cao_hieu_qua\" >M\u1ed9t qu\u1ea3ng c\u00e1o hay ch\u01b0a ch\u1eafc l\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/cam-bay-cua-marketing-duoc-pham\/#Truoc_sau_bat_nhat\" >Tr\u01b0\u1edbc sau b\u1ea5t nh\u1ea5t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/cam-bay-cua-marketing-duoc-pham\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%9CToi_cho_la%E2%80%9D\"><\/span><span style=\"color: #017ab7;\">\u201cT\u00f4i cho l\u00e0&#8221;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Quan \u0111i\u1ec3m c\u00e1 nh\u00e2n v\u00e0 kinh nghi\u1ec7m l\u00e0 r\u1ea5t quan tr\u1ecdng trong b\u1ea5t k\u1ec3 l\u0129nh v\u1ef1c n\u00e0o. Do v\u1eady, c\u00e1c doanh nghi\u1ec7p hay tuy\u1ec3n ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m. Th\u1ebf nh\u01b0ng \u0111\u00f4i l\u00fac, ng\u01b0\u1eddi l\u00e0m marketing d\u01b0\u1ee3c ph\u1ea9m qu\u00e1 sa \u0111\u00e0 v\u00e0o \u00fd ki\u1ebfn c\u1ee7a b\u1ea3n th\u00e2n, c\u1ea3m gi\u00e1c c\u1ee7a b\u1ea3n th\u00e2n.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">\u0110i\u1ec1u \u0111\u00f3 d\u1eabn \u0111\u1ebfn nh\u1eefng campaign, \u00fd t\u01b0\u1edfng mang \u0111\u1ebfn s\u1ef1 th\u00edch th\u00fa c\u00e1 nh\u00e2n ch\u1ee9 kh\u00f4ng \u0111em \u0111\u1ebfn hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t kinh doanh m\u00e0 \u1edf \u0111\u00f3 s\u1ef1 th\u00edch th\u00fa c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/i><\/span><\/p>\n<figure id=\"attachment_2472\" aria-describedby=\"caption-attachment-2472\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2472\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/nguoi-dai-dien_0102090123.jpg\" alt=\"\u0110\u1eebng ch\u1ee7 quan l\u1ea5y c\u00e1 nh\u00e2n l\u00e0m \u0111\u1ea1i di\u1ec7n c\u1ed9ng \u0111\u1ed3ng\" width=\"650\" height=\"444\" \/><figcaption id=\"caption-attachment-2472\" class=\"wp-caption-text\">\u0110\u1eebng ch\u1ee7 quan l\u1ea5y c\u00e1 nh\u00e2n l\u00e0m \u0111\u1ea1i di\u1ec7n c\u1ed9ng \u0111\u1ed3ng<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u00dd ki\u1ebfn c\u00e1 nh\u00e2n v\u00e0 t\u00ednh \u0111\u1ea1i di\u1ec7n t\u1eadp th\u1ec3 c\u00f3 th\u01b0\u1eddng li\u00ean k\u1ebft l\u1ecfng l\u1ebbo. T\u1ef7 l\u1ec7 tr\u00f9ng kh\u1edbp s\u1ebd cao n\u1ebfu c\u00e1 nh\u00e2n \u0111\u01b0a ra \u00fd ki\u1ebfn l\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 b\u1ec1 d\u00e0y tr\u1ea3i nghi\u1ec7m v\u00e0 g\u00f3c nh\u00ecn \u0111\u1ea1i ch\u00fang. Do v\u1eady, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c lu\u00f4n \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u00e0m marketing d\u01b0\u1ee3c t\u1ec9nh t\u00e1o, d\u00f9ng l\u00fd tr\u00ed nhi\u1ec1u h\u01a1n t\u00ecnh c\u1ea3m trong vi\u1ec7c \u0111\u01b0a ra l\u1ef1a ch\u1ecdn, quy\u1ebft \u0111\u1ecbnh.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><em>B\u1ea3n th\u00e2n b\u1ea1n c\u00f3 th\u1ec3 l\u00e0 v\u00ed d\u1ee5, nh\u01b0ng n\u1ebfu \u00e1p \u0111\u1eb7t h\u00ecnh \u1ea3nh c\u1ee7a ch\u00ednh m\u00ecnh l\u00e0m \u0111\u1ea1i di\u1ec7n cho c\u1ed9ng \u0111\u1ed3ng, b\u1ea1n s\u1ebd d\u1ec5 sa v\u00e0o m\u1ed9t trong nh\u1eefng c\u1ea1m b\u1eaby c\u1ee7a marketing d\u01b0\u1ee3c ph\u1ea9m.\u00a0<\/em><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Gi\u1ea3i ph\u00e1p \u0111\u1ec1 xu\u1ea5t:<\/span><\/i><span style=\"font-weight: 400;\"> h\u00e3y k\u1ebft h\u1ee3p kinh nghi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n v\u1edbi nh\u1eefng d\u1eef li\u1ec7u kh\u00e1ch quan, th\u1ef1c t\u1ebf nh\u01b0 c\u00e1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u d\u1ecbch t\u1ec5, ph\u00e2n t\u00edch nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng,\u2026<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%9CBac_si_noi_voi_toi_rang%E2%80%9D\"><\/span><span style=\"color: #017ab7;\">\u201cB\u00e1c s\u0129 n\u00f3i v\u1edbi t\u00f4i r\u1eb1ng&#8221;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ni\u1ec1m tin l\u1edbn c\u1ee7a marketer d\u01b0\u1ee3c ph\u1ea9m v\u00e0o nh\u1eefng \u0111i\u1ec1u b\u00e1c s\u0129 n\u00f3i xu\u1ea5t ph\u00e1t t\u1eeb nhi\u1ec1u nguy\u00ean nh\u00e2n. Th\u1ee9 nh\u1ea5t, c\u00e1c b\u00e1c s\u0129 l\u00e0 ng\u01b0\u1eddi k\u00ea toa thu\u1ed1c. Th\u1ee9 hai, b\u00e1c s\u0129 l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp ti\u1ebfp x\u00fac v\u1edbi b\u1ec7nh nh\u00e2n, tr\u1ef1c ti\u1ebfp \u0111i\u1ec1u tr\u1ecb\u2026 Nh\u1eefng ph\u1ea3n h\u1ed3i c\u1ee7a b\u00e1c s\u0129 v\u1ec1 hi\u1ec7u qu\u1ea3, \u0111\u1ed9 an to\u00e0n c\u1ee7a m\u1ed9t d\u01b0\u1ee3c ph\u1ea9m r\u00f5 r\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/span><\/p>\n<figure id=\"attachment_2445\" aria-describedby=\"caption-attachment-2445\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2445 size-full\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/2.gif\" alt=\"C\u1ea1m b\u1eaby c\u1ee7a marketing d\u01b0\u1ee3c: s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u trong l\u1ef1a ch\u1ecdn c\u1ee7a nh\u00e2n vi\u00ean y t\u1ebf\" width=\"1000\" height=\"667\" \/><figcaption id=\"caption-attachment-2445\" class=\"wp-caption-text\">C\u1ea1m b\u1eaby c\u1ee7a marketing d\u01b0\u1ee3c: s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u (insight) trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u1ee7a nh\u00e2n vi\u00ean y t\u1ebf<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Th\u1ebf nh\u01b0ng, ch\u00fang ta \u2013 con ng\u01b0\u1eddi &#8211; l\u00e0 m\u1ed9t th\u1ef1c th\u1ec3 kh\u00e1 phi l\u00fd tr\u00ed trong nhi\u1ec1u t\u00ecnh hu\u1ed1ng. S\u1ebd kh\u00f4ng kh\u00f3 \u0111\u1ec3 b\u1ea1n nghe t\u1eeb b\u00e1c s\u0129 r\u1eb1ng: \u201ct\u00f4i lu\u00f4n \u0111i\u1ec1u tr\u1ecb b\u1ec7nh nh\u00e2n theo guidelines\u201d hay \u201ct\u00f4i lu\u00f4n xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh tr\u00ean l\u00e2m s\u00e0ng v\u00e0 c\u1eadn l\u00e2m s\u00e0ng c\u1ee7a b\u1ec7nh nh\u00e2n tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u tr\u1ecb\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u \u0111\u00f3 \u0111\u00fang khi b\u00e1c s\u0129 n\u00f3i v\u1edbi c\u00e1c b\u1ea1n. C\u00f2n tr\u00ean th\u1ef1c h\u00e0nh, c\u00f3 ph\u1ea3i b\u00e1c s\u0129 h\u00e0nh \u0111\u1ed9ng \u0111\u00fang nh\u01b0 b\u00e1c s\u0129 n\u00f3i hay kh\u00f4ng? Ch\u01b0a ch\u1eafc ch\u1eafn. V\u1eady n\u00ean, ch\u00fang ta c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 t\u00ecm ra\u00a0 nh\u1eefng s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u \u0111\u1eb1ng sau nh\u1eefng \u0111i\u1ec1u b\u00e1c s\u0129 n\u00f3i.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">Nhi\u1ec1u l\u00fac, s\u1ef1 th\u1eadt d\u01b0\u1edbi t\u1ea3ng b\u0103ng tr\u00f4i l\u1ea1i ch\u00ednh l\u00e0 \u201cng\u00f2i n\u1ed5\u201d \u0111i \u0111\u1ebfn th\u00e0nh c\u00f4ng cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing<\/span><\/i><span style=\"font-weight: 400;\">. V\u00e0 ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu kh\u00f4ng \u0111\u1ee7 th\u1ea5u hi\u1ec3u, b\u1ea1n s\u1ebd t\u1ef1 sa v\u00e0o c\u1ea1m b\u1eaby c\u1ee7a marketing d\u01b0\u1ee3c ph\u1ea9m.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t b\u00e1c s\u0129 n\u00f3i r\u1eb1ng k\u00ea thu\u1ed1c \u0111i\u1ec1u tr\u1ecb \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng d\u1ef1a v\u00e0o vi\u1ec7c <strong>ki\u1ec3m so\u00e1t \u0111\u01b0\u1eddng huy\u1ebft<\/strong> nh\u01b0ng trong th\u1ef1c h\u00e0nh l\u00e2m s\u00e0ng b\u00e1c s\u0129 k\u00ea thu\u1ed1c v\u00ec <strong>s\u1ef1 an to\u00e0n<\/strong> (\u00edt nguy c\u01a1 h\u1ea1 \u0111\u01b0\u1eddng huy\u1ebft) cho b\u1ec7nh nh\u00e2n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e3 bao nhi\u00eau l\u1ea7n b\u1ea1n nh\u1eadn m\u1ed9t cu\u1ed9c \u0111i\u1ec7n tho\u1ea1i v\u1ec1 b\u1ea3o hi\u1ec3m v\u00e0 b\u1ea1n n\u00f3i r\u1eb1ng \u201cch\u1ecb \u0111ang b\u1eadn\u201d thay v\u00ec \u201cch\u1ecb kh\u00f4ng th\u00edch\u201d. \u0110\u00e3 bao nhi\u1ec1u l\u1ea7n b\u1ea1n t\u1eeb ch\u1ed1i m\u1ed9t ng\u01b0\u1eddi v\u1edbi l\u00fd do &#8220;ch\u00fang m\u00ecnh kh\u00f4ng h\u1ee3p&#8221; thay v\u00ec &#8220;em kh\u00f4ng h\u1ec1 y\u00eau anh&#8221;. V\u00e0 b\u00e1c s\u0129 c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u00e0 nh\u01b0 v\u1eady.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Gi\u1ea3i ph\u00e1p \u0111\u1ec1 xu\u1ea5t:<\/span><\/i><span style=\"font-weight: 400;\"> tin v\u00e0 h\u00e3y th\u00eam ph\u1ea7n ki\u1ec3m ch\u1ee9ng tr\u00ean th\u1ef1c t\u1ebf.<\/span><b><\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mot_quang_cao_hay_chua_chac_la_quang_cao_hieu_qua\"><\/span><span style=\"color: #017ab7;\">M\u1ed9t qu\u1ea3ng c\u00e1o hay ch\u01b0a ch\u1eafc l\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u1ea1n \u0111\u00e3 tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o r\u1ea5t hay, r\u1ea5t \u0111\u1eb9p \u0111\u1ebd tr\u00ean m\u1ed9t \u00fd t\u01b0\u1edfng c\u1ef1c k\u1ef3 s\u00e1ng t\u1ea1o. Nh\u01b0ng sau \u0111\u00f3, s\u1ef1 thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi xem hay doanh s\u1ed1 b\u1ea1n v\u1eabn kh\u00f4ng c\u1ea3i thi\u1ec7n nh\u01b0 b\u1ea1n d\u1ef1 ki\u1ebfn. N\u00f3 r\u1ea5t c\u00f3 th\u1ec3 l\u00e0 b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t qu\u1ea3ng c\u00e1o th\u00fa v\u1ecb nh\u01b0ng kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u1ec1 kinh doanh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00e1i ni\u1ec7m \u201chay\u201d v\u00e0 \u201chi\u1ec7u qu\u1ea3\u201d kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t v\u00e0 n\u1ebfu \u0111\u1eb7t trong quan h\u1ec7 nh\u00e2n qu\u1ea3 th\u00ec c\u0169ng kh\u00f4ng ho\u00e0n to\u00e0n ch\u00ednh x\u00e1c. Do v\u1eady, tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng \u00fd t\u01b0\u1edfng cho m\u1ed7i campaign, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gia \u0111\u1ec1u c\u1ea7n nh\u1eefng <strong>ph\u00e2n t\u00edch th\u1eadt \u0111\u1ea7y \u0111\u1ee7 insight c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong>. T\u1eeb \u0111\u00f3 \u0111\u01b0a ra h\u01b0\u1edbng ti\u1ebfp c\u1eadn truy\u1ec1n th\u00f4ng t\u01b0\u01a1ng x\u1ee9ng nh\u1eb1m gia t\u0103ng t\u1ef7 l\u1ec7 mua h\u00e0ng (hay m\u1ed9t h\u00e0nh vi n\u00e0o m\u00e0 nh\u00e3n h\u00e0ng mong mu\u1ed1n).\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><em>S\u1edf th\u00edch c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 t\u1ea1o n\u00ean d\u1ea5u \u1ea5n \u0111\u1eb7c tr\u01b0ng, nh\u01b0ng c\u0169ng l\u00e0 con dao hai l\u01b0\u1ee1i, n\u1ebfu kh\u00f4ng gi\u1eef \u0111\u01b0\u1ee3c c\u00e2n b\u1eb1ng, ch\u00ednh b\u1ea1n s\u1ebd t\u1ef1 sa v\u00e0o c\u1ea1m b\u1eaby c\u1ee7a marketing d\u01b0\u1ee3c ph\u1ea9m.\u00a0<\/em><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Gi\u1ea3i ph\u00e1p \u0111\u1ec1 xu\u1ea5t:<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea5t c\u1ea3 \u00fd t\u01b0\u1edfng d\u00f9 l\u00e3ng m\u1ea1n nh\u1ea5t c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 c\u01a1 s\u1edf. H\u00e3y tin v\u00e0o nh\u1eefng campaign d\u1ef1a tr\u00ean fact, <a href=\"https:\/\/hedima.vn\/journey\/mot-so-khai-niem-trong-marketing\/\">insight analysis<\/a>. \u0110\u1eebng b\u1ecf qua ph\u1ea7n ph\u00e2n t\u00edch insight! Please! B\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean nh\u1eefng ph\u00e2n t\u00edch b\u00e1o c\u00e1o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c insight c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1edbi ng\u00e0nh y t\u1ebf v\u00e0 d\u01b0\u1ee3c ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 kham kh\u1ea3o b\u00e1o c\u00e1o c\u1ee7a <a href=\"https:\/\/www.nielsen.com\/us\/en\/\" target=\"_blank\" rel=\"noopener\">Nielsen<\/a>, hay <a href=\"https:\/\/www.pwc.com\/vn\/en\/\" rel=\"nofollow noopener\" target=\"_blank\">PwC<\/a> (Strategy&amp;), <a href=\"https:\/\/www.iqvia.com\/\" rel=\"nofollow noopener\" target=\"_blank\">IQVIA<\/a>&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u00ecn b\u1eb1ng con m\u1eaft c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3m b\u1eb1ng t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 con m\u1eaft v\u00e0 t\u00e2m l\u00fd c\u1ee7a marketer m\u00e0 l\u00e0 ng\u01b0\u1eddi mua h\u00e0ng!<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Truoc_sau_bat_nhat\"><\/span><span style=\"color: #017ab7;\">Tr\u01b0\u1edbc sau b\u1ea5t nh\u1ea5t<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u01a1 b\u1ea3n nh\u01b0ng l\u1ea1i l\u00e0 c\u1ea1m b\u1eaby to l\u1edbn c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing d\u01b0\u1ee3c ph\u1ea9m. Trong xuy\u00ean su\u1ed1t b\u00e0i tr\u00ecnh b\u00e0y chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng n\u0103m, c\u00e1c marketer d\u01b0\u1ee3c ph\u1ea9m non tr\u1ebb th\u01b0\u1eddng ph\u00e2n t\u00edch r\u1ea5t nhi\u1ec1u n\u1ed9i dung nh\u01b0ng l\u1ea1i \u0111\u01b0a ra m\u1ed9t k\u1ebft lu\u1eadn ho\u00e0n to\u00e0n kh\u00f4ng d\u1ef1a v\u00e0o nh\u1eefng g\u00ec r\u00fat ra t\u1eeb ph\u00e2n t\u00edch tr\u01b0\u1edbc \u0111\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y c\u0169ng t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi vi\u1ec7c brand manager l\u00e0m vi\u1ec7c v\u1edbi agency \u0111\u1ec3 tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. Nh\u01b0ng, h\u1ecd l\u1ea1i kh\u00f4ng \u0111\u1eb7t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch. Th\u1eadm ch\u00ed, h\u1ecd thay \u0111\u1ed5i 180 \u0111\u1ed9 m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u0111\u1eb7t ra t\u1eeb \u0111\u1ea7u. T\u1eeb m\u1ee5c ti\u00eau &#8220;c\u1ea3i thi\u1ec7n nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng&#8221; sang m\u1ee5c ti\u00eau &#8220;thi\u1ebft k\u1ebf ph\u1ea3i \u0111\u1eb9p lung linh&#8221;.\u00a0<\/span><\/p>\n<p><span style=\"color: #017ab7;\"><i><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y nguy hi\u1ec3m v\u00ec ch\u00fang ta \u0111ang chi ra m\u1ed9t kho\u1ea3n ng\u00e2n s\u00e1ch \u0111\u1ed3 s\u1ed9 \u0111\u1ec3 l\u00e0m nh\u1eefng \u0111i\u1ec1u m\u00ecnh th\u00edch nh\u01b0ng kh\u00f4ng c\u00f3 hi\u1ec7u qu\u1ea3 v\u1ec1 kinh doanh cho c\u00f4ng ty.<\/span><\/i><\/span><\/p>\n<p>C\u1ea1m b\u1eaby c\u1ee7a <a href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/\">marketing d\u01b0\u1ee3c ph\u1ea9m<\/a> n\u00e0y th\u01b0\u1eddng g\u1eb7p \u1edf nh\u1eefng marketer c\u00f2n ch\u01b0a nhi\u1ec1u kinh nghi\u1ec7m. \u0110i\u1ec1u \u0111\u00f3 \u0111i k\u00e8m v\u1edbi s\u1ef1 thi\u1ebfu ki\u00ean nh\u1eabn v\u00e0 c\u00f3 xu h\u01b0\u1edbng hay thay \u0111\u1ed5i do b\u1ecb \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng xu h\u01b0\u1edbng nh\u1ea5t th\u1eddi v\u00e0 m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n.<\/p>\n<figure id=\"attachment_2473\" aria-describedby=\"caption-attachment-2473\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2473\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/unnamed.jpg\" alt=\"S\u1ef1 \u0111\u1ed3ng nh\u1ea5t trong chi\u1ebfn d\u1ecbch t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" width=\"512\" height=\"295\" \/><figcaption id=\"caption-attachment-2473\" class=\"wp-caption-text\">S\u1ef1 \u0111\u1ed3ng nh\u1ea5t trong chi\u1ebfn d\u1ecbch t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure>\n<p><i><span style=\"font-weight: 400;\">Gi\u1ea3i ph\u00e1p \u0111\u1ec1 xu\u1ea5t:<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch \u0111i\u1ec1u m\u00ecnh c\u1ea7n \u2013 C\u1ea7n \u0111i\u1ec1u m\u00ecnh ph\u00e2n t\u00edch.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bi\u1ebft \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh gi\u1eef cho n\u00f3 tr\u01b0\u1eddng t\u1ed3n!<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tr\u00ean \u0111\u00e2y l\u00e0 4 trong s\u1ed1 nhi\u1ec1u nh\u1eefng c\u1ea1m b\u1eaby m\u00e0 c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd g\u1eb7p tr\u00ean con \u0111\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t ng\u01b0\u1eddi l\u00e0m marketing d\u01b0\u1ee3c ph\u1ea9m v\u00e0 c\u00f3 l\u1ebd c\u0169ng t\u01b0\u01a1ng t\u1ef1 v\u1edbi c\u00e1c ng\u00e0nh ngh\u1ec1 kh\u00e1c. M\u1ed9t marketer d\u01b0\u1ee3c c\u00f3 ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 marketing, communication, advertisement th\u01b0\u1eddng s\u1ebd v\u01b0\u1ee3t qua nh\u1eefng c\u1ea1m b\u1eaby d\u1ec5 d\u00e0ng h\u01a1n. Ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00f2n r\u1ea5t nhi\u1ec1u \u0111\u1ec3 ch\u00fang ta c\u00f9ng nhau kh\u00e1m ph\u00e1 v\u00e0 ph\u00e1t tri\u1ec3n. V\u00e0 tr\u00ean con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n \u0111\u00f3, h\u00e3y nh\u1edb v\u1ec1 nh\u1eefng c\u1ea1m b\u1eaby \u0111\u1ec3 \u0111\u00edch \u0111\u1ebfn c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c g\u1ea7n h\u01a1n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e2y l\u00e0 m\u1ed9t b\u00e0i vi\u1ebft n\u00eau quan \u0111i\u1ec3m v\u1ec1 m\u1ed9t g\u00f3c nh\u00ecn \u201ckh\u1eaft khe\u201d tr\u00ean nh\u1eefng c\u1ea1m b\u1eaby c\u1ee7a marketing d\u01b0\u1ee3c ph\u1ea9m&#8230;<\/p>\n","protected":false},"author":13,"featured_media":2447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2441"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2447"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}