{"id":2414,"date":"2021-07-23T16:35:14","date_gmt":"2021-07-23T09:35:14","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2414"},"modified":"2021-07-23T16:35:14","modified_gmt":"2021-07-23T09:35:14","slug":"mo-hinh-marketing-7p-la-gi-7-yeu-to-chu-dao-lam-nen-su-thanh-cong-cua-hang-duoc-pham-sanofi","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/mo-hinh-marketing-7p-la-gi-7-yeu-to-chu-dao-lam-nen-su-thanh-cong-cua-hang-duoc-pham-sanofi\/","title":{"rendered":"M\u00f4 h\u00ecnh marketing 7P l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c marketing mix 7P"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh marketing 7P \u0111ang l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u01b0u ti\u00ean ch\u1ecdn l\u1ef1a, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n tr\u00ean m\u00f4 h\u00ecnh marketing 4P n\u1ed5i ti\u1ebfng, m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o n\u00e0y c\u1ee5 th\u1ec3 v\u00e0 bao qu\u00e1t h\u01a1n, gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb ch\u00ednh x\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/mo-hinh-marketing-7p-la-gi-7-yeu-to-chu-dao-lam-nen-su-thanh-cong-cua-hang-duoc-pham-sanofi\/#1_Mo_hinh_marketing_7P_la_gi\" >1. M\u00f4 h\u00ecnh marketing 7P l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/mo-hinh-marketing-7p-la-gi-7-yeu-to-chu-dao-lam-nen-su-thanh-cong-cua-hang-duoc-pham-sanofi\/#2_7_yeu_to_tao_nen_mo_hinh_marketing_7P\" >2. 7 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean m\u00f4 h\u00ecnh marketing 7P<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/mo-hinh-marketing-7p-la-gi-7-yeu-to-chu-dao-lam-nen-su-thanh-cong-cua-hang-duoc-pham-sanofi\/#21_Product_san_pham\" >2.1. Product (s\u1ea3n ph\u1ea9m)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/mo-hinh-marketing-7p-la-gi-7-yeu-to-chu-dao-lam-nen-su-thanh-cong-cua-hang-duoc-pham-sanofi\/#22_Price_giai_phap_gia_tri_chi_phi\" >2.2. Price (gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb, chi ph\u00ed)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/mo-hinh-marketing-7p-la-gi-7-yeu-to-chu-dao-lam-nen-su-thanh-cong-cua-hang-duoc-pham-sanofi\/#23_Place_phan_phoi_va_ban_hang\" >2.3. Place (ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n h\u00e0ng)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/mo-hinh-marketing-7p-la-gi-7-yeu-to-chu-dao-lam-nen-su-thanh-cong-cua-hang-duoc-pham-sanofi\/#24_Promotion_quang_ba_thuong_hieu\" >2.4. Promotion (qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/mo-hinh-marketing-7p-la-gi-7-yeu-to-chu-dao-lam-nen-su-thanh-cong-cua-hang-duoc-pham-sanofi\/#25_People_nhan_su_co_dong_khach_hang\" >2.5. People (nh\u00e2n s\u1ef1, c\u1ed5 \u0111\u00f4ng, kh\u00e1ch h\u00e0ng)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/mo-hinh-marketing-7p-la-gi-7-yeu-to-chu-dao-lam-nen-su-thanh-cong-cua-hang-duoc-pham-sanofi\/#26_Process_quy_trinh_cung_ung_chuyen_nghiep_hoa\" >2.6. Process (quy tr\u00ecnh cung \u1ee9ng, chuy\u00ean nghi\u1ec7p h\u00f3a)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/mo-hinh-marketing-7p-la-gi-7-yeu-to-chu-dao-lam-nen-su-thanh-cong-cua-hang-duoc-pham-sanofi\/#27_Physical_evidence_dieu_kien_co_so_vat_chat\" >2.7. Physical evidence (\u0111i\u1ec1u ki\u1ec7n c\u01a1 s\u1edf v\u1eadt ch\u1ea5t)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/mo-hinh-marketing-7p-la-gi-7-yeu-to-chu-dao-lam-nen-su-thanh-cong-cua-hang-duoc-pham-sanofi\/#3_6_buoc_cua_mo_hinh_marketing_7P\" >3. 6 b\u01b0\u1edbc c\u1ee7a m\u00f4 h\u00ecnh marketing 7P<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/mo-hinh-marketing-7p-la-gi-7-yeu-to-chu-dao-lam-nen-su-thanh-cong-cua-hang-duoc-pham-sanofi\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Mo_hinh_marketing_7P_la_gi\"><\/span><span style=\"color: #017ab7;\">1. M\u00f4 h\u00ecnh marketing 7P l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u00f4 h\u00ecnh marketing 7P l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt h\u1eefu \u00edch gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 uy t\u00edn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u00f4 h\u00ecnh marketing 7P \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb<\/span><a href=\"https:\/\/hedima.vn\/journey\/marketing-mix\/\"> <span style=\"font-weight: 400;\">m\u00f4 h\u00ecnh 4P<\/span><\/a><span style=\"font-weight: 400;\"> kinh \u0111i\u1ec3n v\u1edbi nh\u1eefng s\u1ef1 thay \u0111\u1ed5i \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi th\u1ecb tr\u01b0\u1eddng th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 v\u00e0 ch\u00ednh x\u00e1c m\u00f4 h\u00ecnh marketing 7P s\u1ebd gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, nhanh ch\u00f3ng th\u00edch \u1ee9ng v\u00e0 thay \u0111\u1ed5i ph\u00f9 h\u1ee3p v\u1edbi t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng xung quanh.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_7_yeu_to_tao_nen_mo_hinh_marketing_7P\"><\/span><span style=\"color: #017ab7;\">2. 7 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean m\u00f4 h\u00ecnh marketing 7P<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2415\" aria-describedby=\"caption-attachment-2415\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2415\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/7p-mkt.png\" alt=\"M\u00f4 h\u00ecnh marketing 7P\" width=\"1500\" height=\"1000\" \/><figcaption id=\"caption-attachment-2415\" class=\"wp-caption-text\">M\u00f4 h\u00ecnh marketing 7P<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"21_Product_san_pham\"><\/span><span style=\"color: #017ab7;\">2.1. Product (s\u1ea3n ph\u1ea9m)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c x\u1ebfp \u0111\u1ea7u ti\u00ean, b\u1edfi n\u00f3 quy\u1ebft \u0111\u1ecbnh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng. Kh\u00f4ng ai s\u1ebd l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m m\u00e0 m\u00ecnh kh\u00f4ng c\u1ea7n ho\u1eb7c kh\u00f4ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u1ec1 t\u00ednh n\u0103ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m trong m\u00f4 h\u00ecnh marketing 7P c\u00f3 th\u1ec3 v\u00f4 h\u00ecnh ho\u1eb7c h\u1eefu h\u00ecnh v\u00ec n\u00f3 c\u00f3 th\u1ec3 \u1edf d\u1ea1ng d\u1ecbch v\u1ee5 ho\u1eb7c h\u00e0ng h\u00f3a. Do \u0111\u00f3, ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m sau khi thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t ra, c\u1ea7n \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u v\u00e0 theo k\u1ecbp xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, marketers ph\u1ea3i th\u1ef1c hi\u1ec7n h\u00e0ng lo\u1ea1t c\u00e1c nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng v\u1ec1 v\u00f2ng \u0111\u1eddi c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111ang t\u1ea1o ra, v\u1edbi 4 giai \u0111o\u1ea1n ch\u00ednh:<\/span><\/p>\n<figure id=\"attachment_2416\" aria-describedby=\"caption-attachment-2416\" style=\"width: 846px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2416\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/4-gd.png\" alt=\"4 giai \u0111o\u1ea1n ch\u00ednh v\u1ec1 v\u00f2ng \u0111\u1eddi c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m marketing\" width=\"846\" height=\"375\" \/><figcaption id=\"caption-attachment-2416\" class=\"wp-caption-text\">4 giai \u0111o\u1ea1n ch\u00ednh v\u1ec1 v\u00f2ng \u0111\u1eddi c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m marketing<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn, \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m \u0111\u1ec3 k\u00edch th\u00edch th\u00eam nhu c\u1ea7u khi n\u00f3 chu\u1ea9n b\u1ecb b\u01b0\u1edbc qua giai \u0111o\u1ea1n tho\u00e1i tr\u00e0o.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_Price_giai_phap_gia_tri_chi_phi\"><\/span><span style=\"color: #017ab7;\">2.2. Price (gi\u1ea3i ph\u00e1p gi\u00e1 tr\u1ecb, chi ph\u00ed)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gi\u00e1 c\u1ea3 trong m\u00f4 h\u00ecnh marketing 7P l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu, v\u00ec n\u00f3 quy\u1ebft \u0111\u1ecbnh l\u1ee3i nhu\u1eadn v\u00e0 s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee9c gi\u00e1 \u0111\u1eb7t ra c\u1ea7n c\u00e2n b\u1eb1ng \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p v\u00e0 \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Ch\u00ednh s\u00e1ch v\u1ec1 gi\u00e1 lu\u00f4n gi\u00fap \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Khi h\u1ecd so s\u00e1nh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, n\u1ebfu gi\u00e1 th\u1ea5p h\u01a1n h\u1ecd th\u01b0\u1eddng cho r\u1eb1ng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng k\u00e9m h\u01a1n. Tuy nhi\u00ean, n\u1ebfu gi\u00e1 qu\u00e1 cao s\u1ebd khi\u1ebfn chi ph\u00ed v\u01b0\u1ee3t xa l\u1ee3i \u00edch trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi \u0111\u1eb7t gi\u00e1 cho s\u1ea3n ph\u1ea9m, c\u00e1c marketer n\u00ean xem x\u00e9t gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn m\u00e0 s\u1ea3n ph\u1ea9m cung c\u1ea5p. D\u1ef1a tr\u00ean chi\u1ebfn l\u01b0\u1ee3c Market \u2013 Skimming \u2013 \u0110\u1ecbnh m\u1ed9t m\u1ee9c gi\u00e1 s\u1ea3n ph\u1ea9m th\u1eadt cao khi tung ra th\u1ecb tr\u01b0\u1eddng, sau \u0111\u00f3 gi\u1ea3m d\u1ea7n m\u1ee9c gi\u00e1 theo th\u1eddi gian nh\u1eb1m thu v\u1ec1 doanh thu t\u1ed1i \u0111a. V\u1edbi 3 chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng (Market Penetration Price)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1ecb Tr\u01b0\u1eddng tr\u01b0\u1ee3t gi\u00e1 (Skimming price)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u00e1 trung t\u00ednh<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"23_Place_phan_phoi_va_ban_hang\"><\/span><span style=\"color: #017ab7;\">2.3. Place (ph\u00e2n ph\u1ed1i v\u00e0 b\u00e1n h\u00e0ng)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ph\u00e2n ph\u1ed1i l\u00e0 mang s\u1ea3n ph\u1ea9m \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ti\u1ec7n l\u1ee3i, hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i hai chi\u1ec1u. Ngo\u00e0i ra, c\u00f2n m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nh\u01b0: ph\u00e2n ph\u1ed1i chuy\u00ean s\u00e2u, \u0111\u1ed9c quy\u1ec1n, ch\u1ecdn l\u1ecdc v\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i c\u1ee7a m\u00ecnh, c\u00e1c marketer c\u1ea7n tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 3 v\u1ea5n \u0111\u1ec1 ch\u00ednh:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ecba \u0111i\u1ec3m b\u00e1n \u2013 Kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y d\u1ecbch v\u1ee5\/ s\u1ea3n ph\u1ea9m \u1edf \u0111\u00e2u? Nh\u1eefng lo\u1ea1i c\u1eeda h\u00e0ng n\u00e0o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u01b0\u1eddng \u0111i \u0111\u1ebfn?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1ch th\u00e2m nh\u1eadp \u2013 L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 truy c\u1eadp c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c nhau?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \u2013 C\u1ea7n m\u1ed9t l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng h\u00f9ng h\u1eadu hay kh\u00f4ng? C\u00f3 c\u1ea7n tham d\u1ef1 h\u1ed9i ch\u1ee3 th\u01b0\u01a1ng m\u1ea1i? Hay c\u00f3 n\u00ean x\u00e2y d\u1ef1ng k\u00eanh b\u00e1n h\u00e0ng online?<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"24_Promotion_quang_ba_thuong_hieu\"><\/span><span style=\"color: #017ab7;\">2.4. Promotion (qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 qu\u1ea3ng b\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m, hay \u0111\u01b0a ra l\u1eddi h\u1ee9a v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o. Qu\u1ea3ng c\u00e1o th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00e1c nhau:<\/span><a href=\"https:\/\/hedima.vn\/journey\/tvc-la-gi\/\"> <span style=\"font-weight: 400;\">TVC<\/span><\/a><span style=\"font-weight: 400;\">, radio, print media,<\/span><a href=\"https:\/\/hedima.vn\/journey\/facebook-marketing-nganh-duoc-pham-tai-sao-khong\/\"> <span style=\"font-weight: 400;\">facebook<\/span><\/a><span style=\"font-weight: 400;\"> hay tr\u00ean internet nh\u1eb1m \u0111em l\u1ea1i m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng trong th\u1eddi gian ng\u1eafn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec7n nay, h\u1ea7u h\u1ebft c\u00e1c ngu\u1ed3n l\u1ef1c marketing \u0111\u1ec1u t\u1eadp trung v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. \u0110\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi sau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p marketing cho c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi n\u00e0o l\u00e0 th\u1eddi \u0111i\u1ec3m t\u1ed1t nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng v\u00e0 ng\u01b0\u1eddi mua th\u00f4ng qua TVC hay social media s\u1ebd t\u1ed1t h\u01a1n?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 l\u00e0 g\u00ec?<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"25_People_nhan_su_co_dong_khach_hang\"><\/span><span style=\"color: #017ab7;\">2.5. People (nh\u00e2n s\u1ef1, c\u1ed5 \u0111\u00f4ng, kh\u00e1ch h\u00e0ng)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u00e2n vi\u00ean c\u1ee7a c\u00f4ng ty r\u1ea5t quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng marketing v\u00ec m\u1ed7i c\u00e1 nh\u00e2n s\u1ebd l\u00e0 ng\u01b0\u1eddi t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u chung c\u1ee7a doanh nghi\u1ec7p, c\u0169ng nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd \u0111ang n\u1ed7 l\u1ef1c g\u00e2y d\u1ef1ng m\u1ed7i ng\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty. Th\u00e1i \u0111\u1ed9 c\u1ee7a m\u1ed7i nh\u00e2n vi\u00ean s\u1ebd quy\u1ebft \u0111\u1ecbnh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. Do v\u1eady, m\u1ecdi nh\u00e2n vi\u00ean d\u00f9 \u1edf b\u1ed9 ph\u1eadn h\u1ed7 tr\u1ee3, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, copywriter hay l\u1eadp tr\u00ecnh vi\u00ean,.. \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n, chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"26_Process_quy_trinh_cung_ung_chuyen_nghiep_hoa\"><\/span><span style=\"color: #017ab7;\">2.6. Process (quy tr\u00ecnh cung \u1ee9ng, chuy\u00ean nghi\u1ec7p h\u00f3a)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Process l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a m\u00f4 h\u00ecnh marketing 7P. H\u1ec7 th\u1ed1ng v\u00e0 quy tr\u00ecnh t\u1ed5 ch\u1ee9c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c cung \u1ee9ng c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ra ngo\u00e0i th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n c\u00f3 m\u1ed9t quy tr\u00ecnh ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p hay c\u00f4ng ty c\u1ea7n \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c 3 quy tr\u00ecnh v\u1ec1 c\u00f4ng ngh\u1ec7, \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp, gi\u00e1n ti\u1ebfp v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Th\u1ef1c hi\u1ec7n t\u1ed1t quy tr\u00ecnh n\u00e0y gi\u00fap gi\u1ea3m thi\u1ec3u \u0111\u01b0\u1ee3c sai s\u00f3t, ph\u1ed1i h\u1ee3p hi\u1ec7u qu\u1ea3 cung \u1ee9ng v\u00e0 thu v\u1ec1 nh\u1eefng ph\u1ea3n h\u1ed3i t\u1ed1t t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> 3 quy tr\u00ecnh v\u1ec1 c\u00f4ng ngh\u1ec7, \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp, gi\u00e1n ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c cung \u1ee9ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 trong marketing 7P:<\/span><\/p>\n<div class=\"mceTemp\"><\/div>\n<figure id=\"attachment_2458\" aria-describedby=\"caption-attachment-2458\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2458\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/Untitled-design.png\" alt=\"3 quy tr\u00ecnh v\u1ec1 c\u00f4ng ngh\u1ec7, \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp, gi\u00e1n ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c cung \u1ee9ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-2458\" class=\"wp-caption-text\">3 quy tr\u00ecnh v\u1ec1 c\u00f4ng ngh\u1ec7, \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp, gi\u00e1n ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c cung \u1ee9ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, quy tr\u00ecnh l\u00e0m vi\u1ec7c nhanh g\u1ecdn, th\u1eddi gian nhanh ch\u00f3ng v\u00e0 \u0111\u00fang v\u1edbi th\u1ecfa thu\u1eadn s\u1ebd n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o d\u1ef1ng ni\u1ec1m tin trong m\u1eaft kh\u00e1ch h\u00e0ng. H\u01a1n th\u1ebf n\u1eefa, kh\u00e1ch h\u00e0ng s\u1ebd gi\u1edbi thi\u1ec7u d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"27_Physical_evidence_dieu_kien_co_so_vat_chat\"><\/span><span style=\"color: #017ab7;\">2.7. Physical evidence (\u0111i\u1ec1u ki\u1ec7n c\u01a1 s\u1edf v\u1eadt ch\u1ea5t)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m trong d\u1ecbch v\u1ee5 l\u00e0 v\u00f4 h\u00ecnh, nh\u01b0ng n\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c k\u1ebft h\u01a1p v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh \u0111\u1ec3 t\u1ea1o n\u00ean ch\u1ea5t l\u01b0\u1ee3ng, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u ki\u1ec7n v\u1ec1 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t \u1ea3nh h\u01b0\u1edfng kh\u00e1 nhi\u1ec1u \u0111\u1ebfn uy t\u00edn v\u00e0 c\u00e1ch \u0111\u00e1nh gi\u00e1 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u00f3 t\u1ed1t hay kh\u00f4ng. C\u01a1 s\u1edf v\u1eadt ch\u1ea5t c\u00f3 th\u1ec3 l\u00e0 kh\u00f4ng gian ti\u1ebfp \u0111\u00f3n kh\u00e1ch h\u00e0ng, c\u00e1c trang thi\u1ebft b\u1ecb ph\u1ee5c v\u1ee5, gi\u1ea5y t\u1edd, ch\u1ee9ng nh\u1eadn li\u00ean quan,\u2026 \u0110i\u1ec1u n\u00e0y kh\u00f4ng nh\u1eefng gi\u00fap kh\u00e1ch h\u00e0ng an t\u00e2m v\u00e0 tin t\u01b0\u1edfng h\u01a1n, m\u00e0 c\u00f2n l\u00e0 b\u1ed9 m\u1eb7t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ec1 doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Physical evidence l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng kh\u00e1ch h\u00e0ng, t\u1ea1o c\u1ea3m nh\u1eadn t\u1ed1t khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_6_buoc_cua_mo_hinh_marketing_7P\"><\/span><span style=\"color: #017ab7;\">3. 6 b\u01b0\u1edbc c\u1ee7a m\u00f4 h\u00ecnh marketing 7P<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2459\" aria-describedby=\"caption-attachment-2459\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2459\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/Untitled-design-1-1.png\" alt=\"6 b\u01b0\u1edbc ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh marketing 7P\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-2459\" class=\"wp-caption-text\">6 b\u01b0\u1edbc ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh marketing 7P<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u01b0\u1ee3c k\u1ebft h\u1ee3p gi\u1eefa m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 m\u1edbi hi\u1ec7n \u0111\u1ea1i, m\u00f4 h\u00ecnh marketing 7P nhanh ch\u00f3ng th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a m\u00ecnh. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 uy t\u00edn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u1ed3ng th\u1eddi, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c2a0d88ef83080811860' value='6a3c2a0d88ef83080811860'><input type='hidden' id='bg-show-more-text-6a3c2a0d88ef83080811860' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c2a0d88ef83080811860' value='Show Less'><a id='bg-showmore-action-6a3c2a0d88ef83080811860' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c2a0d88ef83080811860' ><\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/margroup.edu.vn\/mo-hinh-marketing-mix\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/margroup.edu.vn\/mo-hinh-marketing-mix\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/marketingmix.co.uk\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/marketingmix.co.uk\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/marketingmix.co.uk\/marketing-mix-7ps\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/marketingmix.co.uk\/marketing-mix-7ps\/<\/span><\/a><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\"><\/div><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00f4 h\u00ecnh marketing 7P \u0111ang l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u01b0u ti\u00ean ch\u1ecdn l\u1ef1a, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n tr\u00ean m\u00f4 h\u00ecnh marketing 4P n\u1ed5i ti\u1ebfng, m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o n\u00e0y c\u1ee5 th\u1ec3 v\u00e0 bao qu\u00e1t h\u01a1n, gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb ch\u00ednh x\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng&#8230;<\/p>\n","protected":false},"author":13,"featured_media":2455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[34,79],"class_list":["post-2414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-chien-luoc-marketing","tag-mo-hinh-marketing-7p"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2414"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2455"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}