{"id":2400,"date":"2021-07-16T14:44:55","date_gmt":"2021-07-16T07:44:55","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2400"},"modified":"2021-07-16T14:44:55","modified_gmt":"2021-07-16T07:44:55","slug":"content-strategy-hay-viet-cho-chien-luoc","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/content-strategy-hay-viet-cho-chien-luoc\/","title":{"rendered":"Content strategy: \u0110\u1eebng vi\u1ebft &#8220;cho qua&#8221;, h\u00e3y vi\u1ebft &#8220;cho chi\u1ebfn l\u01b0\u1ee3c&#8221;"},"content":{"rendered":"<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;1.15&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\">C\u1ea3m gi\u00e1c \u0111\u1ea7u ti\u00ean khi b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t y\u00eau c\u1ea7u vi\u1ebft content l\u00e0 g\u00ec? Kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u? M\u00f4ng lung, s\u1eafp x\u1ebfp c\u00e2u ch\u1eef nh\u01b0 th\u1ebf n\u00e0o cho logic? \u0110\u1ec3 r\u1ed3i cu\u1ed1i c\u00f9ng b\u1ea1n g\u00f3p nh\u1eb7t nh\u1eefng \u00fd v\u1ee5n v\u1eb7t t\u1ea1o th\u00e0nh m\u1ed9t b\u00e0i vi\u1ebft \u0111\u1ee7 ch\u1eef, s\u1eeda t\u1edbi s\u1eeda lui r\u1ed3i \u0111\u0103ng l\u00ean website hay Facebook nh\u01b0ng k\u1ebft qu\u1ea3 ch\u1eb3ng thu l\u1ea1i \u0111\u01b0\u1ee3c l\u00e0 bao. Khi \u0111\u00f3, content strategy ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung c\u1ee7a m\u00ecnh v\u00e0 kh\u1eafc ph\u1ee5c nh\u1eefng v\u1ea5n \u0111\u1ec1 b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i khi b\u1eaft tay v\u00e0o vi\u1ebft n\u1ed9i dung.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/content-strategy-hay-viet-cho-chien-luoc\/#1_Content_strategy_la_gi\" >1. Content strategy l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/content-strategy-hay-viet-cho-chien-luoc\/#11_Content_strategy\" >1.1. Content strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/content-strategy-hay-viet-cho-chien-luoc\/#12_Content_strategy_vs_Content_marketing_strategy\" >1.2. Content strategy vs. Content marketing strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/content-strategy-hay-viet-cho-chien-luoc\/#2_Cac_buoc_xay_dung_mot_content_strategy_hieu_qua\" >2. C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u1ed9t content strategy hi\u1ec7u qu\u1ea3<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/content-strategy-hay-viet-cho-chien-luoc\/#21_Xac_dinh_muc_tieu_cua_chien_luoc_noi_dung\" >2.1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/content-strategy-hay-viet-cho-chien-luoc\/#22_Nghien_cuu_doi_thu_canh_tranh\" >2.2. Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/content-strategy-hay-viet-cho-chien-luoc\/#23_Xay_dung_chan_dung_khach_hang_muc_tieu\" >2.3. X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/content-strategy-hay-viet-cho-chien-luoc\/#24_Xay_dung_quy_chuan_viet_bai\" >2.4. X\u00e2y d\u1ef1ng quy chu\u1ea9n vi\u1ebft b\u00e0i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/content-strategy-hay-viet-cho-chien-luoc\/#25_Lua_chon_kenh_phan_phoi_noi_dung\" >2.5. L\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i n\u1ed9i dung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/content-strategy-hay-viet-cho-chien-luoc\/#26_Dat_lich_kiem_tra_noi_dung\" >2.6. \u0110\u1eb7t l\u1ecbch ki\u1ec3m tra n\u1ed9i dung<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/content-strategy-hay-viet-cho-chien-luoc\/#Tam_Ket\" >T\u1ea1m K\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;&quot;,&quot;textAlign&quot;:&quot;both&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;16pt&quot;}]\"><span class=\"ez-toc-section\" id=\"1_Content_strategy_la_gi\"><\/span><span style=\"color: #017ab7;\">1. Content strategy l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;&quot;,&quot;textAlign&quot;:&quot;both&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;14pt&quot;},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#434343&quot;}]\"><span class=\"ez-toc-section\" id=\"11_Content_strategy\"><\/span><span style=\"color: #017ab7;\">1.1. Content strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean khi t\u00ecm hi\u1ec3u \u0111\u1ecbnh ngh\u0129a ch\u00ednh l\u00e0 b\u00f3c t\u00e1ch t\u1eebng kh\u00e1i ni\u1ec7m b\u00ean trong n\u00f3. V\u1eady \u201cchi\u1ebfn l\u01b0\u1ee3c\u201d (strategy) trong \u201cchi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung\u201d ngh\u0129a l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch bao g\u1ed3m nh\u1eefng nguy\u00ean t\u1eafc, khu\u00f4n m\u1eabu, c\u00e1ch th\u1ee9c, chi\u1ebfn thu\u1eadt \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng cho vi\u1ec7c th\u1ef1c thi m\u1ed9t c\u00f4ng vi\u1ec7c n\u00e0o \u0111\u00f3 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 ho\u1eb7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ch\u00ednh \u0111\u00e3 \u0111\u1ec1 ra. <\/span><\/p>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\">Do \u0111\u00f3, ta c\u00f3 th\u1ec3 hi\u1ec3u x\u00e2y d\u1ef1ng m\u1ed9t \u201cchi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung\u201d (content strategy) l\u00e0 vi\u1ec7c \u0111\u01b0a ra \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 khung s\u01b0\u1eddn v\u1eefng ch\u1eafc \u0111\u1ec3 ph\u00e1t tri\u1ec3n, s\u00e1ng t\u1ea1o, qu\u1ea3n tr\u1ecb v\u00e0 duy tr\u00ec n\u1ed9i dung. Nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng n\u00e0y ph\u1ea3i bao g\u1ed3m t\u1eeb kh\u00f3a SEO, lo\u1ea1i n\u1ed9i dung, v\u0103n phong, quy tr\u00ecnh \u0111\u0103ng b\u00e0i, \u0111i b\u00e0i,&#8230; M\u1ed9t content strategy t\u1ed1t gi\u00fap \u0111\u1ea3m b\u1ea3o n\u1ed9i dung c\u1ee7a b\u1ea1n g\u1eafn li\u1ec1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng v\u1eabn \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 kh\u00f4ng l\u1ec7ch v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/p>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\">\u0110\u1ed1i v\u1edbi nh\u1eefng l\u0129nh v\u1ef1c marketing \u0111\u1eb7c th\u00f9 nh\u01b0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t content strategy l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu. \u1ede \u0111\u00e2y, content strategy kh\u00f4ng nh\u1eefng \u0111\u1ecbnh h\u00ecnh n\u1ed9i dung \u0111\u01b0a ra l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing \u0111\u1ec3 thu h\u00fat b\u1ec7nh nh\u00e2n hay qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea3m b\u1ea3o s\u1ef1 tin c\u1eady, ch\u00ednh th\u1ed1ng v\u1ec1 m\u1eb7t th\u00f4ng tin.<\/span><\/p>\n<figure id=\"attachment_2434\" aria-describedby=\"caption-attachment-2434\" style=\"width: 1256px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2434 size-full\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/2-1.png\" alt=\"Content strategy \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong marketing d\u01b0\u1ee3c c\u00f3 s\u1eed d\u1ee5ng content l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n ch\u00ednh.\" width=\"1256\" height=\"835\" \/><figcaption id=\"caption-attachment-2434\" class=\"wp-caption-text\">Content strategy \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong marketing d\u01b0\u1ee3c c\u00f3 s\u1eed d\u1ee5ng content l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n ch\u00ednh.<\/figcaption><\/figure>\n<h3 data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;&quot;,&quot;textAlign&quot;:&quot;both&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;14pt&quot;},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#434343&quot;}]\"><span class=\"ez-toc-section\" id=\"12_Content_strategy_vs_Content_marketing_strategy\"><\/span><span style=\"color: #017ab7;\">1.2. Content strategy vs. Content marketing strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\">Nhi\u1ec1u marketer hay content creator r\u1ea5t d\u1ec5 nh\u1ea7m l\u1eabn hai kh\u00e1i ni\u1ec7m n\u00e0y v\u1edbi nhau. Content marketing strategy s\u1ebd c\u1ee5 th\u1ec3 h\u00f3a nh\u1eefng k\u1ebf ho\u1ea1ch c\u1ee7a content strategy. N\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, content marketing strategy s\u1ebd gi\u00fap ng\u01b0\u1eddi vi\u1ebft l\u1eadp ra k\u1ebf ho\u1ea1ch chi ti\u1ebft v\u1ec1 nh\u1eefng chuy\u00ean m\u1ee5c, ch\u1ee7 \u0111\u1ec1 s\u1ebd bao qu\u00e1t; k\u1ebf ho\u1ea1ch vi\u1ebft b\u00e0i theo v\u0103n phong \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra trong content strategy; k\u1ebf ho\u1ea1ch \u0111\u0103ng b\u00e0i, \u0111i b\u00e0i tr\u00ean nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p. M\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a content marketing strategy ch\u00ednh l\u00e0 thay \u0111\u1ed5i suy ngh\u0129, th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1edbi nh\u00e3n h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u00e0nh \u0111\u1ed9ng.<\/span><\/p>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\">V\u00ed d\u1ee5 \u0111\u01a1n gi\u1ea3n, n\u1ebfu ch\u00fang ta x\u00e2y d\u1ef1ng content strategy v\u00e0 content marketing strategy cho website m\u1ed9t nh\u00e3n h\u00e0ng v\u1ec1 thu\u1ed1c nh\u1ecf m\u1eaft <\/span><\/p>\n<ul>\n<li>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;18pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\"><span style=\"color: #017ab7;\"><strong>Content strategy:<\/strong><\/span> Cung c\u1ea5p nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch li\u00ean quan \u0111\u1ebfn m\u1eaft, \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 c\u00f3 chuy\u00ean m\u00f4n.<\/span><\/p>\n<\/li>\n<li>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;1.15&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;18pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\"><span style=\"color: #017ab7;\"><strong>Content marketing strategy:<\/strong><\/span> C\u00e1c ch\u1ee7 \u0111\u1ec1 b\u00e0i vi\u1ebft bao g\u1ed3m c\u00e1c b\u1ec7nh v\u1ec1 m\u1eaft, nh\u1eefng th\u1ef1c ph\u1ea9m t\u1ed1t cho m\u1eaft,&#8230; thi\u1ebft k\u1ebf d\u01b0\u1edbi d\u1ea1ng album\/ video\/ infographic, \u0111\u01b0\u1ee3c ph\u00e2n chia theo t\u1eebng th\u00e1ng v\u00e0 \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi c\u00e1c b\u00e1c s\u0129 nh\u00e3n khoa.<\/span><\/p>\n<\/li>\n<\/ul>\n<h2 data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;&quot;,&quot;textAlign&quot;:&quot;both&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;16pt&quot;}]\"><span class=\"ez-toc-section\" id=\"2_Cac_buoc_xay_dung_mot_content_strategy_hieu_qua\"><\/span><span style=\"color: #017ab7;\">2. C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u1ed9t content strategy hi\u1ec7u qu\u1ea3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-syno-style=\"{&quot;lineHeight&quot;:&quot;1.42&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;&quot;,&quot;textAlign&quot;:&quot;both&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;14pt&quot;},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#434343&quot;}]\"><span class=\"ez-toc-section\" id=\"21_Xac_dinh_muc_tieu_cua_chien_luoc_noi_dung\"><\/span><span style=\"color: #017ab7;\">2.1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\">Tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng b\u1ea5t k\u00ec m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u00e0o b\u1ea1n c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi \u201ct\u1ea1i sao\u201d. Content strategy c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. T\u1ea1i sao b\u1ea1n l\u1ea1i t\u1ea1o n\u1ed9i dung n\u00e0y? B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c \u0111\u1eb7t ra m\u1ee5c ti\u00eau s\u1ebd gi\u00fap b\u1ea1n t\u1eadp trung h\u01a1n v\u00e0o con \u0111\u01b0\u1eddng ph\u1ea3i \u0111i, tr\u00e1nh b\u1ecb ph\u00e2n t\u00e2m v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec t\u1ed1t nh\u1ea5t cho chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. M\u1ee5c ti\u00eau th\u01b0\u1eddng th\u1ea5y c\u1ee7a c\u00e1c content strategy l\u00e0 x\u00e2y d\u1ef1ng t\u1ec7p kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 gi\u00fap t\u0103ng doanh thu ho\u1eb7c t\u00ecm ki\u1ebfm nh\u1eefng kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, trung th\u00e0nh h\u01a1n v\u1edbi nh\u00e3n hi\u1ec7u.<\/span><\/p>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\">B\u1ea1n c\u00f3 th\u1ec3 c\u1ee5 th\u1ec3 h\u00f3a m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 traffic, l\u01b0\u1ee3t chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed,\u2026. M\u1ee5c ti\u00eau c\u00e0ng chi ti\u1ebft bao nhi\u00eau th\u00ec b\u1ea1n c\u00e0ng d\u1ec5 t\u00ecm \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111i cho website b\u1ea5y nhi\u00eau<\/span><span data-syno-text=\"true\">.<\/span><\/p>\n<figure id=\"attachment_1166\" aria-describedby=\"caption-attachment-1166\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1166\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/03\/6059609a17b3d.jpg\" alt=\"X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau gi\u00fap b\u1ea1n t\u1eadp trung h\u01a1n v\u00e0 tr\u00e1nh b\u1ecb ph\u00e2n t\u00e2m\" width=\"1024\" height=\"640\" \/><figcaption id=\"caption-attachment-1166\" class=\"wp-caption-text\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau gi\u00fap b\u1ea1n t\u1eadp trung h\u01a1n v\u00e0 tr\u00e1nh b\u1ecb ph\u00e2n t\u00e2m<\/figcaption><\/figure>\n<h3 data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;&quot;,&quot;textAlign&quot;:&quot;both&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#434343&quot;}]\"><span class=\"ez-toc-section\" id=\"22_Nghien_cuu_doi_thu_canh_tranh\"><\/span><span style=\"color: #017ab7;\">2.2. Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\">Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh g\u1ed3m c\u00f3 hai lo\u1ea1i: \u0111\u1ed1i th\u1ee7 th\u01b0\u01a1ng m\u1ea1i v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u1ed9i dung.<\/span><\/p>\n<ul>\n<li>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;1.15&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;18pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span style=\"color: #017ab7;\" data-syno-text=\"true\"><strong>V\u1ec1 \u0111\u1ed1i th\u1ee7 th\u01b0\u01a1ng m\u1ea1i<\/strong><\/span><span data-syno-text=\"true\"><span style=\"color: #017ab7;\">:<\/span> b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u1eefng \u0111\u1ed1i th\u1ee7 n\u00e0y, s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m g\u00ec n\u1ed5i b\u1eadt v\u00e0 h\u01a1n h\u1eb3n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, h\u1ecd c\u00f3 nh\u1eefng \u0111\u1ec1 xu\u1ea5t b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o n\u00e0o v\u00e0 c\u00e1ch h\u1ecd truy\u1ec1n \u0111\u1ea1t ch\u00fang t\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/p>\n<\/li>\n<li>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;18pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span style=\"color: #017ab7;\" data-syno-text=\"true\"><strong>V\u1ec1 \u0111\u1ed1i th\u1ee7 n\u1ed9i dung<\/strong><\/span><span data-syno-text=\"true\"><span style=\"color: #017ab7;\">:<\/span> n\u1ed9i dung c\u1ee7a b\u1ea1n kh\u00e1c g\u00ec so v\u1edbi th\u00f4ng tin c\u1ee7a \u0111\u1ed1i th\u1ee7? T\u1ea1i sao ng\u01b0\u1eddi s\u1eed d\u1ee5ng n\u00ean ch\u1ecdn n\u1ed9i dung c\u1ee7a b\u1ea1n thay v\u00ec n\u1ed9i dung c\u1ee7a ng\u01b0\u1eddi kh\u00e1c?<\/span><span data-syno-text=\"true\"> V\u00ed d\u1ee5 n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ea7y \u0111\u1ee7 h\u01a1n, h\u01b0\u1edbng d\u1eabn chi ti\u1ebft h\u01a1n, h\u00ecnh \u1ea3nh v\u00e0 b\u1ed1 c\u1ee5c \u0111\u1eb9p h\u01a1n, c\u00f3 c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng, ph\u00e2n ph\u1ed1i nhi\u1ec1u ki\u1ebfn th\u1ee9c v\u00e0 tr\u1ea3i nghi\u1ec7m,\u2026.<\/span><\/p>\n<\/li>\n<\/ul>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;1.15&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\">\u0110\u1ed3ng th\u1eddi, \u1edf b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u0169ng n\u00ean x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh SWOT v\u00e0 ph\u00e1c th\u1ea3o nh\u1eefng tr\u1edf ng\u1ea1i c\u0169ng nh\u01b0 c\u01a1 h\u1ed9i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i khi th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh<\/span><span data-syno-text=\"true\">.<\/span><\/p>\n<h3 data-syno-style=\"{&quot;lineHeight&quot;:&quot;1.42&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;&quot;,&quot;textAlign&quot;:&quot;both&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;14pt&quot;},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#434343&quot;}]\"><span class=\"ez-toc-section\" id=\"23_Xay_dung_chan_dung_khach_hang_muc_tieu\"><\/span><span style=\"color: #017ab7;\" data-syno-text=\"true\">2.3. X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\">\u0110\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a n\u1ed9i dung. Bi\u1ebft \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau gi\u00fap b\u1ea1n t\u1ea1o ra nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n m\u00e0 h\u1ecd mu\u1ed1n \u0111\u1ecdc.<\/span><\/p>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\">\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 ng\u01b0\u1eddi \u0111\u00e3 v\u00e0 s\u1ebd mua nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi: B\u1ea1n mu\u1ed1n nh\u1eafm \u0111\u1ebfn m\u1ed9t nh\u00f3m ng\u01b0\u1eddi m\u1edbi hay m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau hi\u1ec7n t\u1ea1i? B\u1ea1n c\u00f3 mu\u1ed1n gi\u1eef c\u00f9ng m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00f4ng? <\/span><\/p>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\">Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t b\u1ea3n \u0111\u1ed3 m\u00f4 t\u1ea3 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n mu\u1ed1n h\u01b0\u1edbng t\u1edbi. M\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m m\u00e0 b\u1ea1n c\u1ea7n khi x\u00e2y d\u1ef1ng content strategy bao g\u1ed3m nh\u00e2n kh\u1ea9u h\u1ecdc (tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp,&#8230;), t\u00e2m l\u00fd h\u1ecdc (s\u1edf th\u00edch, nhu c\u1ea7u,&#8230;), chu k\u1ef3 t\u01b0\u01a1ng t\u00e1c n\u1ed9i dung, h\u00e0nh vi, ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\/ website,&#8230;.<\/span><\/p>\n<figure id=\"attachment_2435\" aria-describedby=\"caption-attachment-2435\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2435\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/3-1.png\" alt=\"Kh\u1eafc h\u1ecda ch\u00e2n dung \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung c\u1ee7a b\u1ea1n\" width=\"1024\" height=\"682\" \/><figcaption id=\"caption-attachment-2435\" class=\"wp-caption-text\">Kh\u1eafc h\u1ecda ch\u00e2n dung \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung c\u1ee7a b\u1ea1n<\/figcaption><\/figure>\n<h3 data-syno-style=\"{&quot;lineHeight&quot;:&quot;1.42&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;&quot;,&quot;textAlign&quot;:&quot;both&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#434343&quot;}]\"><span class=\"ez-toc-section\" id=\"24_Xay_dung_quy_chuan_viet_bai\"><\/span><span style=\"color: #017ab7;\">2.4. X\u00e2y d\u1ef1ng quy chu\u1ea9n vi\u1ebft b\u00e0i<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\">C\u00e1c quy chu\u1ea9n vi\u1ebft b\u00e0i s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c t\u00ednh nh\u1ea5t qu\u00e1n cho t\u1ea5t c\u1ea3 c\u00e1c b\u00e0i vi\u1ebft v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau SEO. <\/span><\/p>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\">C\u1ee5 th\u1ec3, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u0103n phong, thi\u1ebft k\u1ebf, h\u00ecnh \u1ea3nh c\u1ee7a b\u00e0i \u0111\u0103ng ra sao; nh\u1eefng ch\u1ee7 \u0111\u1ec1 n\u00e0o n\u00ean hay kh\u00f4ng \u0111\u01b0\u1ee3c vi\u1ebft, c\u00e1ch th\u1ee9c t\u1eeb l\u00fac ph\u00ea duy\u1ec7t \u0111\u1ebfn l\u00fac b\u00e0i \u0111\u0103ng ra sao,\u2026 Quy chu\u1ea9n vi\u1ebft b\u00e0i c\u0169ng bao g\u1ed3m nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed9i dung v\u00e0 th\u00f4ng \u0111i\u1ec7p b\u1ea1n mu\u1ed1n truy\u1ec1n \u0111\u1ea1t, l\u1ed3ng gh\u00e9p c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong c\u00e1c b\u00e0i vi\u1ebft nh\u01b0 th\u1ebf n\u00e0o,&#8230;.<\/span><\/p>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\">Quy chu\u1ea9n vi\u1ebft b\u00e0i cho c\u00e1c b\u00e0i vi\u1ebft trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ea1o ra m\u1ed9t c\u00e1ch chi ti\u1ebft v\u00e0 k\u0129 l\u01b0\u1ee1ng. B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c l\u1ea5y ngu\u1ed3n tham kh\u1ea3o \u1edf \u0111\u00e2u \u0111\u1ebfn vi\u1ec7c vi\u1ebft n\u1ed9i dung nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 tr\u00e1nh g\u00e2y nh\u1ea7m l\u1eabn nh\u01b0ng v\u1eabn khai th\u00e1c \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac \u1edf ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh r\u00f5 r\u00e0ng.<\/span><\/p>\n<h3 data-syno-style=\"{&quot;lineHeight&quot;:&quot;1.42&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;&quot;,&quot;textAlign&quot;:&quot;both&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;14pt&quot;},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#434343&quot;}]\"><span class=\"ez-toc-section\" id=\"25_Lua_chon_kenh_phan_phoi_noi_dung\"><\/span><span style=\"color: #017ab7;\">2.5. L\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i n\u1ed9i dung<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;1.15&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\">C\u00f3 v\u00f4 s\u1ed1 c\u00e1c <a href=\"https:\/\/hedima.vn\/journey\/social-media-la-gi\/\">k\u00eanh ph\u00e2n ph\u1ed1i n\u1ed9i dung<\/a>, l\u1ef1a ch\u1ecdn k\u00eanh ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi. \u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n ph\u1ea3i quy\u1ebft \u0111\u1ecbnh c\u00e1c n\u1ec1n t\u1ea3ng b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh; ti\u00eau ch\u00ed, quy tr\u00ecnh v\u00e0 v\u1edbi t\u1eebng ti\u00eau ch\u00ed th\u00ec m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 g\u00ec? B\u1ea1n s\u1ebd k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd t\u1ea1o ra m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn t\u00edch c\u1ef1c li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n<h3 data-syno-style=\"{&quot;lineHeight&quot;:&quot;1.42&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;&quot;,&quot;textAlign&quot;:&quot;both&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;14pt&quot;},{&quot;_&quot;:&quot;color&quot;,&quot;value&quot;:&quot;#434343&quot;}]\"><span class=\"ez-toc-section\" id=\"26_Dat_lich_kiem_tra_noi_dung\"><\/span><span style=\"color: #017ab7;\">2.6. \u0110\u1eb7t l\u1ecbch ki\u1ec3m tra n\u1ed9i dung<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\">Ki\u1ec3m tra n\u1ed9i dung l\u00e0 qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng t\u1ea5t c\u1ea3 n\u1ed9i dung tr\u00ean trang web c\u1ee7a b\u1ea1n. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 ti\u1ebft l\u1ed9 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu trong content strategy v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch n\u1ed9i dung cho ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra ngay t\u1eeb ban \u0111\u1ea7u. Vi\u1ec7c ki\u1ec3m tra n\u1ed9i dung th\u01b0\u1eddng xuy\u00ean gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh n\u1ed9i dung c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n ho\u1eb7c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i sang c\u00e1c \u0111\u1ecbnh d\u1ea1ng kh\u00e1c.<\/span><\/p>\n<figure id=\"attachment_2436\" aria-describedby=\"caption-attachment-2436\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2436\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/4-1.png\" alt=\"Ki\u1ec3m tra n\u1ed9i dung l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu trong content strategy\" width=\"1024\" height=\"658\" \/><figcaption id=\"caption-attachment-2436\" class=\"wp-caption-text\">Ki\u1ec3m tra n\u1ed9i dung l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu trong content strategy<\/figcaption><\/figure>\n<h2 data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;center&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span class=\"ez-toc-section\" id=\"Tam_Ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m K\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-syno-style=\"{&quot;lineHeight&quot;:&quot;&quot;,&quot;paddingBottom&quot;:&quot;&quot;,&quot;paddingTop&quot;:&quot;&quot;,&quot;paddingLeft&quot;:&quot;0pt&quot;,&quot;textAlign&quot;:&quot;justify&quot;}\" data-syno-marks=\"[{&quot;_&quot;:&quot;font_size&quot;,&quot;value&quot;:&quot;12pt&quot;}]\"><span data-syno-text=\"true\">T\u00f3m l\u1ea1i, content strategy gi\u00fap b\u1ea1n chuy\u1ec3n c\u00e1c m\u1ee5c ti\u00eau kinh doanh th\u00e0nh m\u1ed9t k\u1ebf ho\u1ea1ch s\u1eed d\u1ee5ng n\u1ed9i dung l\u00e0m ph\u01b0\u01a1ng ti\u1ec7n ch\u00ednh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. Kh\u00f4ng nh\u1eefng c\u1ea7n vi\u1ebft hay, nh\u1eefng b\u00e0i vi\u1ebft m\u00e0 b\u1ea1n x\u00e2y d\u1ef1ng c\u1ea7n ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span> <span data-syno-text=\"true\">Khi \u0111\u00f3, content strategy s\u1ebd \u0111\u01b0a ra m\u1ed9t khung s\u01b0\u1eddn \u0111\u1ec3 b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o nh\u01b0ng v\u1eabn \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t trong khu\u00f4n kh\u1ed5..<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c29f1e70019031715618' value='6a3c29f1e70019031715618'><input type='hidden' id='bg-show-more-text-6a3c29f1e70019031715618' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c29f1e70019031715618' value='Show Less'><a id='bg-showmore-action-6a3c29f1e70019031715618' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c29f1e70019031715618' >\n<ol>\n<li><a href=\"https:\/\/www.brandsvietnam.com\/tieudiem\/3908-Hieu-dung-ve-Tiep-thi-Noi-dung-Content-Strategy-vs-Content-Marketing\" target=\"_blank\" rel=\"noopener\">https:\/\/www.brandsvietnam.com\/tieudiem\/3908-Hieu-dung-ve-Tiep-thi-Noi-dung-Content-Strategy-vs-Content-Marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.cmswire.com\/content-strategy\/7-steps-to-create-a-successful-content-strategy\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.cmswire.com\/content-strategy\/7-steps-to-create-a-successful-content-strategy\/<\/a><\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/content-marketing-plan\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.hubspot.com\/marketing\/content-marketing-plan<\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Content strategy ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed9i dung c\u1ee7a m\u00ecnh v\u00e0 kh\u1eafc ph\u1ee5c nh\u1eefng v\u1ea5n \u0111\u1ec1 b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i khi b\u1eaft tay v\u00e0o vi\u1ebft n\u1ed9i dung&#8230;<\/p>\n","protected":false},"author":13,"featured_media":2406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[36],"class_list":["post-2400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-content-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2400"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2406"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}