{"id":2364,"date":"2021-07-12T15:27:00","date_gmt":"2021-07-12T08:27:00","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2364"},"modified":"2021-07-12T15:27:00","modified_gmt":"2021-07-12T08:27:00","slug":"chien-luoc-quang-cao-linkedin","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/chien-luoc-quang-cao-linkedin\/","title":{"rendered":"L\u00ean chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o LinkedIn ho\u00e0n h\u1ea3o trong 5 b\u01b0\u1edbc"},"content":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o LinkedIn c\u00f3 th\u1eadt s\u1ef1 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3? V\u1edbi ng\u00e2n s\u00e1ch b\u1ecf ra kh\u00f4ng nh\u1ecf so v\u1edbi nh\u1eefng k\u00eanh kh\u00e1c, qu\u1ea3ng c\u00e1o Linkedin khi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p b\u0103n kho\u0103n tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 cho k\u00eanh n\u00e0y.<\/p>\n<p>Linkedin c\u00f3 th\u1ec3 kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cho c\u00e1c chi\u1ebfn d\u1ecbch DTC, nh\u01b0ng v\u1edbi s\u1ef1 \u0111\u1eb7c th\u00f9 c\u1ee7a c\u00e1c ng\u00e0nh ngh\u1ec1 m\u00e0 s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00f4ng nhi\u1ec1u nh\u01b0 marketing d\u01b0\u1ee3c ph\u1ea9m, Linkedin th\u1eadt s\u1ef1 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng th\u00edch h\u1ee3p \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c trong l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m, y t\u1ebf.<\/p>\n<p>Sau \u0111\u00e2y, HEDIMA g\u1eedi \u0111\u1ebfn b\u1ea1n 5 b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 l\u00ean chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o LinkedIn \u0111\u1ea7u ti\u00ean cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-quang-cao-linkedin\/#1_Dat_muc_tieu_cho_chien_luoc_quang_cao_Linkedin\" >1. \u0110\u1eb7t m\u1ee5c ti\u00eau cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o Linkedin<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-quang-cao-linkedin\/#11_Awareness\" >1.1. Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-quang-cao-linkedin\/#12_Consideration\" >1.2. Consideration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-quang-cao-linkedin\/#13_Conversion\" >1.3. Conversion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-quang-cao-linkedin\/#2_Xac_dinh_chinh_xac_doi_tuong_muc_tieu\" >2. X\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-quang-cao-linkedin\/#3_Chon_hinh_thuc_LinkedIn_Ad_phu_hop\" >3. Ch\u1ecdn h\u00ecnh th\u1ee9c LinkedIn Ad ph\u00f9 h\u1ee3p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-quang-cao-linkedin\/#4_Len_ke_hoach_thoi_gian_va_ngan_sach\" >4. L\u00ean k\u1ebf ho\u1ea1ch th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-quang-cao-linkedin\/#5_Trien_khai_va_toi_uu_hoa\" >5. Tri\u1ec3n khai v\u00e0 t\u1ed1i \u01b0u h\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/chien-luoc-quang-cao-linkedin\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Dat_muc_tieu_cho_chien_luoc_quang_cao_Linkedin\"><\/span><span style=\"color: #017ab7;\">1. \u0110\u1eb7t m\u1ee5c ti\u00eau cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o Linkedin<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tr\u01b0\u1edbc b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch n\u00e0o, b\u1ea1n c\u0169ng n\u00ean x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau \u0111\u1ec3 c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng ch\u00ednh x\u00e1c cho c\u00e1c d\u1ef1 \u0111\u1ecbnh v\u00e0 h\u00e0nh \u0111\u1ed9ng trong t\u01b0\u01a1ng lai. V\u1edbi chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o LinkedIn, b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u0111\u1ebfn nh\u1eefng m\u1ee5c \u0111\u00edch sau \u0111\u00e2y:<\/p>\n<figure id=\"attachment_2366\" aria-describedby=\"caption-attachment-2366\" style=\"width: 448px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2366\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/1.png\" alt=\"M\u1ee5c ti\u00eau cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o Linkedin\" width=\"448\" height=\"197\" \/><figcaption id=\"caption-attachment-2366\" class=\"wp-caption-text\">M\u1ee5c ti\u00eau cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o Linkedin<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"11_Awareness\"><\/span><span style=\"color: #017ab7;\">1.1. Awareness<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Brand awareness (nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u) lu\u00f4n l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a b\u1ea5t k\u00ec chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o Linkedin n\u00e0o t\u1eeb c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m l\u1edbn tr\u00ean th\u1ebf gi\u1edbi. Nh\u1ea5t l\u00e0 v\u1edbi c\u00e1c lo\u1ea1i thu\u1ed1c ETC, th\u00ec branding campaign nh\u01b0 nh\u1eefng chi\u1ebfn d\u1ecbch d\u00e0nh cho c\u1ed9ng \u0111\u1ed3ng hay d\u00e0nh ri\u00eang cho HCPs lu\u00f4n chi\u1ebfm \u01b0u th\u1ebf. V\u00ec gi\u00e1 tr\u1ecb m\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch n\u00e0y mang l\u1ea1i lu\u00f4n th\u1ec3 hi\u1ec7n s\u1ef1 tu\u00e2n th\u1ee7 v\u00e0 tinh t\u1ebf m\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c ph\u1ea9m ph\u1ea3i c\u00f3.<\/p>\n<p>Ngo\u00e0i ra, khi c\u00e1c h\u00e3ng d\u01b0\u1ee3c \u0111\u00f3ng vai tr\u00f2 nh\u00e0 t\u00e0i tr\u1ee3, h\u1ecd kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n gi\u00fap \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau hi\u1ec3u h\u01a1n v\u1ec1 t\u1ea7m nh\u00ecn v\u00e0 h\u01b0\u1edbng \u0111i c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai. T\u1eeb \u0111\u00f3, t\u1ea1o n\u00ean s\u1ef1 tin t\u01b0\u1edfng, \u0111em \u0111\u1ebfn s\u1ef1 y\u00eau th\u00edch d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p><span style=\"color: #017ab7;\"><em>Khi m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean th\u01b0\u01a1ng hi\u1ec7u, ph\u1ea7n l\u1edbn quy\u1ebft \u0111\u1ecbnh n\u00e0y d\u1ef1a tr\u00ean s\u1ee9c h\u00fat c\u1ee7a c\u00e2u chuy\u1ec7n \u0111\u1eb1ng sau th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/em><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Consideration\"><\/span><span style=\"color: #017ab7;\">1.2. Consideration<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sau khi chi\u1ebfm \u0111\u01b0\u1ee3c s\u1ef1 t\u00edn nhi\u1ec7m t\u01b0\u01a1ng \u0111\u1ed1i trong l\u00f2ng kh\u00e1ch h\u00e0ng, l\u00fac n\u00e0y b\u1ea1n n\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau tr\u00ean ti\u00eau ch\u00ed consideration (xem x\u00e9t). L\u00fac n\u00e0y, doanh nghi\u1ec7p b\u1ea1n mong mu\u1ed1n \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau s\u1ebd c\u00e2n nh\u1eafc \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<p>\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch n\u00e0y, chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o LinkedIn ph\u1ea3i th\u00fac \u0111\u1ea9y ch\u1ec9 s\u1ed1 engagement, s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp website hay l\u01b0\u1ee3t view video c\u1ee7a b\u1ea1n. Nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y, th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng v\u1edbi th\u00f4ng tin m\u00e0 b\u1ea1n \u0111em \u0111\u1ebfn. L\u00e0m t\u1ed1t \u1edf m\u1ee5c ti\u00eau n\u00e0y, b\u1ea1n \u0111\u00e3 t\u1edbi g\u1ea7n h\u01a1n m\u1ed9t b\u01b0\u1edbc v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 gi\u00fap h\u1ecd nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong nh\u1eefng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_Conversion\"><\/span><span style=\"color: #017ab7;\">1.3. Conversion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ee5c ti\u00eau n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1ec1 ra \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c digital marketing c\u1ee7a doanh nghi\u1ec7p. V\u1edbi m\u1ee5c ti\u00eau n\u00e0y, b\u1ea1n mong mu\u1ed1n nh\u1eefng chi\u1ebfn d\u1ecbch marketing c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 website conversion: khi kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd newsletter c\u1ee7a b\u1ea1n, share blog l\u00ean social media hay th\u1ef1c hi\u1ec7n mua h\u00e0ng t\u1ea1i website.<\/p>\n<p>Ngo\u00e0i ra, LinkedIn c\u00f2n l\u00e0 m\u1ed9t n\u01a1i tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi ngu\u1ed3n nh\u01b0 s\u1ef1 c\u00f3 chuy\u00ean m\u00f4n v\u00e0 kinh nghi\u1ec7m, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u1eb7t ra m\u1ee5c ti\u00eau t\u00ecm ki\u1ebfm nh\u00e2n t\u00e0i tr\u00ean LinkedIn.<\/p>\n<p><span style=\"color: #017ab7;\"><em>Tip: LinkedIn khuy\u00ean r\u1eb1ng b\u1ea1n n\u00ean c\u00e2n b\u1eb1ng gi\u1eefa ba m\u1ee5c ti\u00eau tr\u00ean \u0111\u1ec3 thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 l\u00e2u d\u00e0i v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. <\/em><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Xac_dinh_chinh_xac_doi_tuong_muc_tieu\"><\/span><span style=\"color: #017ab7;\">2. X\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u1ede b\u00e0i blog t\u1ed5ng quan <a href=\"https:\/\/hedima.vn\/journey\/linkedin-la-gi\/\">LinkedIn l\u00e0 g\u00ec?<\/a>, HEDIMA \u0111\u00e3 gi\u1edbi thi\u1ec7u nh\u1eefng th\u01b0\u1edbc \u0111o gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o LinkedIn. D\u1ef1a tr\u00ean ng\u00e0nh ngh\u1ec1, demographic, tr\u00ecnh \u0111\u1ed9 v\u0103n h\u00f3a, kinh nghi\u1ec7m, hay s\u1edf th\u00edch, b\u1ea1n c\u00f3 th\u1ec3 thu nh\u1ecf \u0111\u01b0\u1ee3c t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea7n ph\u1ea3i ti\u1ebfp c\u1eadn.<\/p>\n<p>X\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung ch\u00ednh x\u00e1c h\u01a1n, m\u00e0 c\u00f2n ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch trong l\u00e2u d\u00e0i.<\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/AAx60JxxWFg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"color: #017ab7;\"><em>Tip: LinkedIn cung c\u1ea5p c\u00f4ng c\u1ee5 Matched Audiences \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p gi\u1eefa d\u1eef li\u1ec7u m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c v\u1edbi d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a LinkedIn nh\u01b0 Email Contact Targeting, Lookalike Targeting, Website Targeting, v\u00e0 Account Targeting \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c.<\/em><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Chon_hinh_thuc_LinkedIn_Ad_phu_hop\"><\/span><span style=\"color: #017ab7;\">3. Ch\u1ecdn h\u00ecnh th\u1ee9c LinkedIn Ad ph\u00f9 h\u1ee3p<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u1ec3 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn \u0111\u1ea7u t\u01b0 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o LinkedIn l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn gi\u00fap b\u1ea1n nhanh ch\u00f3ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau h\u01a1n. Linkedin cung c\u1ea5p nhi\u1ec1u lo\u1ea1i ad kh\u00e1c nhau nh\u01b0:<\/p>\n<ul>\n<li><span style=\"color: #017ab7;\"><strong>Text ads:<\/strong><\/span> l\u00e0 m\u1ed9t \u0111o\u1ea1n text qu\u1ea3ng c\u00e1o \u1edf \u0111\u1ea7u trang hay b\u00ean ph\u1ea3i c\u1ee7a m\u00e0n h\u00ecnh desktop.<\/li>\n<\/ul>\n<figure id=\"attachment_2367\" aria-describedby=\"caption-attachment-2367\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2367\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/2.png\" alt=\"H\u00ecnh th\u1ee9c text ad trong qu\u1ea3ng c\u00e1o Linkedin\" width=\"624\" height=\"315\" \/><figcaption id=\"caption-attachment-2367\" class=\"wp-caption-text\">H\u00ecnh th\u1ee9c text ads trong qu\u1ea3ng c\u00e1o Linkedin<\/figcaption><\/figure>\n<ul>\n<li><span style=\"color: #017ab7;\"><strong>Single image ads:<\/strong> <\/span>b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng h\u00ecnh th\u1ee9c n\u00e0y \u0111\u1ec3 qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp tr\u00ean LinkedIn feed (d\u00f9ng \u0111\u01b0\u1ee3c v\u1edbi c\u1ea3 desktop v\u00e0 \u0111i\u1ec7n tho\u1ea1i)<\/li>\n<li><span style=\"color: #017ab7;\"><strong>Carousel ads:<\/strong><\/span> l\u00e0 d\u1ea1ng nhi\u1ec1u h\u00ecnh \u1ea3nh gh\u00e9p l\u1ea1i khi b\u1ea1n k\u00e9o ngang. H\u00ecnh th\u1ee9c n\u00e0y l\u00e0m cho qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n thu h\u00fat h\u01a1n, kh\u01a1i g\u1ee3i s\u1ef1 t\u00f2 m\u00f2 khi\u1ebfn ng\u01b0\u1eddi xem mu\u1ed1n k\u00e9o qua h\u1ebft \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n<figure id=\"attachment_2368\" aria-describedby=\"caption-attachment-2368\" style=\"width: 373px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2368\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/3.png\" alt=\"H\u00ecnh th\u1ee9c carousel ads trong qu\u1ea3ng c\u00e1o Linkedin\" width=\"373\" height=\"356\" \/><figcaption id=\"caption-attachment-2368\" class=\"wp-caption-text\">H\u00ecnh th\u1ee9c carousel ads trong qu\u1ea3ng c\u00e1o Linkedin<\/figcaption><\/figure>\n<ul>\n<li><span style=\"color: #017ab7;\"><strong>Video ads:<\/strong><\/span> h\u00ecnh th\u1ee9c video ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 thu h\u00fat ng\u01b0\u1eddi xem.<\/li>\n<li><span style=\"color: #017ab7;\"><strong>Dynamic ads:<\/strong> <\/span>qu\u1ea3ng c\u00e1o n\u00e0y th\u00edch h\u1ee3p \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, hay chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o linkedin c\u1ee7a doanh nghi\u1ec7p c\u00f3 nh\u1eefng c\u00e1 nh\u00e2n xu\u1ea5t s\u1eafc c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u1ed9ng \u0111\u1ed3ng. Qu\u1ea3ng c\u00e1o n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng th\u1eadt s\u1ef1 quan t\u00e2m c\u0169ng nh\u01b0 t\u0103ng follower cho page.<\/li>\n<\/ul>\n<figure id=\"attachment_2369\" aria-describedby=\"caption-attachment-2369\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2369\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/4.png\" alt=\"H\u00ecnh th\u1ee9c dynamic ads trong qu\u1ea3ng c\u00e1o Linkedin\" width=\"624\" height=\"372\" \/><figcaption id=\"caption-attachment-2369\" class=\"wp-caption-text\">H\u00ecnh th\u1ee9c dynamic ads trong qu\u1ea3ng c\u00e1o Linkedin<\/figcaption><\/figure>\n<ul>\n<li><span style=\"color: #017ab7;\"><strong>Message ads:<\/strong><\/span> v\u1edbi h\u00ecnh th\u1ee9c n\u00e0y, LinkedIn gi\u00fap b\u1ea1n li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u01b0a ra nh\u1eefng call-to-action (CTA) c\u1ee5 th\u1ec3. V\u00e0 LinkedIn cam k\u1ebft s\u1ebd \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ebfn nh\u1eefng account th\u01b0\u1eddng c\u00f3 tr\u1ea1ng th\u00e1i active.<\/li>\n<li><span style=\"color: #017ab7;\"><strong>Conversation ads:<\/strong> <\/span>lo\u1ea1i qu\u1ea3ng c\u00e1o n\u00e0y t\u1ea1o c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c l\u1eafng nghe cho user, c\u0169ng nh\u01b0 gi\u00fap b\u1ea1n gi\u00fap b\u1ea1n th\u1ea5u hi\u1ec3u mong mu\u1ed1n c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau h\u01a1n th\u00f4ng qua l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd trong nhi\u1ec1u CTA m\u00e0 b\u1ea1n \u0111\u01b0a ra. Qu\u1ea3ng c\u00e1o n\u00e0y t\u1ea1o n\u00ean m\u1ed9t cu\u1ed9c h\u1ed9i tho\u1ea1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, v\u00e0 h\u1ecd ch\u1ec9 c\u1ea7n \u0111\u01b0a c\u00e2u tr\u1ea3 l\u1eddi b\u1eb1ng c\u00e1ch click v\u00e0o option y\u00eau th\u00edch.<\/li>\n<\/ul>\n<p><span style=\"color: #017ab7;\"><em>Tip: H\u00e3y th\u1eadt s\u00e1ng t\u1ea1o trong c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n, h\u00e3y ch\u1eafc r\u1eb1ng b\u1ea1n th\u1eadt s\u1ef1 cung c\u1ea5p gi\u00e1 tr\u1ecb cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft v\u00e0 CTA r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o LinkedIn. <\/em><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Len_ke_hoach_thoi_gian_va_ngan_sach\"><\/span><span style=\"color: #017ab7;\">4. L\u00ean k\u1ebf ho\u1ea1ch th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u1ea1n c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 cho ng\u00e2n s\u00e1ch: t\u1eeb l\u1ef1a ch\u1ecdn h\u1eb1ng ng\u00e0y hay cho c\u1ea3 chi\u1ebfn d\u1ecbch.<\/p>\n<figure id=\"attachment_2370\" aria-describedby=\"caption-attachment-2370\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2370 size-full\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/6.png\" alt=\"\u0110\u1eb7t ng\u00e2n s\u00e1ch cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o LinkedIn\" width=\"500\" height=\"98\" \/><figcaption id=\"caption-attachment-2370\" class=\"wp-caption-text\">\u0110\u1eb7t ng\u00e2n s\u00e1ch cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o LinkedIn<\/figcaption><\/figure>\n<p>V\u00e0 b\u1ea1n s\u1ebd ph\u1ea3i \u0111\u1eb7t th\u1eddi gian b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o LinkedIn.<\/p>\n<figure id=\"attachment_2371\" aria-describedby=\"caption-attachment-2371\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2371\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/7.png\" alt=\"V\u00e0 b\u1ea1n s\u1ebd ph\u1ea3i \u0111\u1eb7t th\u1eddi gian b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o LinkedIn.\" width=\"500\" height=\"121\" \/><figcaption id=\"caption-attachment-2371\" class=\"wp-caption-text\">\u0110\u1eb7t th\u1eddi gian cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o LinkedIn<\/figcaption><\/figure>\n<p><span style=\"color: #017ab7;\"><em>Tip: V\u1edbi l\u1ea7n \u0111\u1ea7u b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y th\u1eed m\u1ed9t tu\u1ea7n, \u0111\u1ec3 Linkedin c\u00f3 th\u1ec3 ch\u1ea1y nh\u1eefng thu\u1eadt to\u00e1n t\u00ecm \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n mong mu\u1ed1n, sau \u0111\u00f3 h\u00e3y d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 c\u1ee7a l\u1ea7n \u0111\u1ea7u r\u1ed3i \u0111\u01b0a ra nh\u1eefng thay \u0111\u1ed5i h\u1ee3p l\u00fd. <\/em><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Trien_khai_va_toi_uu_hoa\"><\/span><span style=\"color: #017ab7;\">5. Tri\u1ec3n khai v\u00e0 t\u1ed1i \u01b0u h\u00f3a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tr\u01b0\u1edbc khi ad c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c user th\u1ea5y \u0111\u1ebfn, LinkedIn c\u1ea7n \u00edt h\u01a1n 24h \u0111\u1ec3 ki\u1ec3m duy\u1ec7t v\u1ec1 th\u00f4ng tin qu\u1ea3ng c\u00e1o m\u00e0 b\u1ea1n cung c\u1ea5p. Sau \u0111\u00f3, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c ch\u1ea1y t\u1ef1 \u0111\u1ed9ng, v\u00e0 Linkedin s\u1ebd update k\u1ebft qu\u1ea3 cho b\u1ea1n trong khi chi\u1ebfn d\u1ecbch \u0111ang di\u1ec5n ra. D\u1ef1a v\u00e0o nh\u1eefng ch\u1ec9 s\u1ed1 sau b\u1ea1n c\u00f3 th\u1ec3 r\u00fat ra nh\u1eefng kinh nghi\u1ec7m \u0111\u1ec3 th\u1ea5u hi\u1ec3u insight h\u01a1n v\u00e0 gi\u00fap nh\u1eefng chi\u1ebfn d\u1ecbch sau hi\u1ec7u qu\u1ea3 h\u01a1n:<\/p>\n<ul>\n<li>Reach (l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn)<\/li>\n<li>Overall impression (\u0111\u1ed9 \u1ea5n t\u01b0\u1ee3ng)<\/li>\n<li>Click<\/li>\n<li>Engagement (\u0111\u1ed9 thu h\u00fat)<\/li>\n<li>Budget (ng\u00e2n s\u00e1ch)<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o Linkedin c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ch\u01b0a ph\u1ea3i l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ho\u00e0n h\u1ea3o ngay trong l\u01b0\u1ee3t th\u1eed nghi\u1ec7m \u0111\u1ea7u ti\u00ean, nh\u01b0ng ch\u1eafc ch\u1eafn s\u1ebd \u0111em l\u1ea1i nh\u1eefng kinh nghi\u1ec7m h\u1eefu \u00edch cho c\u00e1c chi\u1ebfn d\u1ecbch sau. Nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi marketing d\u01b0\u1ee3c ph\u1ea9m, y\u1ebfu t\u1ed1 \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh khi\u1ebfn c\u00e1c h\u00e3ng d\u01b0\u1ee3c l\u1edbn tr\u00ean th\u1ebf gi\u1edbi lu\u00f4n x\u00e1c \u0111\u1ecbnh ph\u1ea3i ti\u1ebfn h\u00e0nh l\u00e2u d\u00e0i. H\u00e3y nghi\u00ean c\u1ee9u th\u1eadt k\u0129 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch trong t\u01b0\u01a1ng lai!<\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c14dbc071a2061236243' value='6a3c14dbc071a2061236243'><input type='hidden' id='bg-show-more-text-6a3c14dbc071a2061236243' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c14dbc071a2061236243' value='Show Less'><a id='bg-showmore-action-6a3c14dbc071a2061236243' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c14dbc071a2061236243' >\n<ol>\n<li><a href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-b2b-marketing\/2019\/how-to-set-up-your-first-linkedin-campaign-in-9-steps\" target=\"_blank\" rel=\"noopener\">https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-b2b-marketing\/2019\/how-to-set-up-your-first-linkedin-campaign-in-9-steps<\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o LinkedIn c\u00f3 th\u1eadt s\u1ef1 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3? V\u1edbi ng\u00e2n s\u00e1ch b\u1ecf ra kh\u00f4ng nh\u1ecf so v\u1edbi nh\u1eefng k\u00eanh kh\u00e1c, qu\u1ea3ng c\u00e1o Linkedin khi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p b\u0103n kho\u0103n tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 cho k\u00eanh n\u00e0y. Linkedin c\u00f3 th\u1ec3 kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cho c\u00e1c chi\u1ebfn d\u1ecbch DTC, [&#8230;]\n","protected":false},"author":13,"featured_media":2374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[68,102],"class_list":["post-2364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-linkedin-marketing","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2364"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2374"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}