{"id":2330,"date":"2021-07-07T11:48:35","date_gmt":"2021-07-07T04:48:35","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2330"},"modified":"2021-07-07T11:48:35","modified_gmt":"2021-07-07T04:48:35","slug":"tiktok-la-gi-4-thu-thuat-quang-cao-tiktok-trong-nganh-cham-soc-suc-khoe-2","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/tiktok-la-gi-4-thu-thuat-quang-cao-tiktok-trong-nganh-cham-soc-suc-khoe-2\/","title":{"rendered":"TikTok l\u00e0 g\u00ec? 4 th\u1ee7 thu\u1eadt qu\u1ea3ng c\u00e1o TikTok trong ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/tiktok-la-gi-4-thu-thuat-quang-cao-tiktok-trong-nganh-cham-soc-suc-khoe-2\/#1_TikTok_la_gi\" >1. TikTok l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/tiktok-la-gi-4-thu-thuat-quang-cao-tiktok-trong-nganh-cham-soc-suc-khoe-2\/#2_TikTok_overview\" >2. TikTok overview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/tiktok-la-gi-4-thu-thuat-quang-cao-tiktok-trong-nganh-cham-soc-suc-khoe-2\/#3_4_thu_thuat_quang_cao_TikTok_trong_nganh_cham_soc_suc_khoe\" >3. 4 th\u1ee7 thu\u1eadt qu\u1ea3ng c\u00e1o TikTok trong ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/tiktok-la-gi-4-thu-thuat-quang-cao-tiktok-trong-nganh-cham-soc-suc-khoe-2\/#31_Hashtag_challenges\" >3.1. Hashtag challenges #<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/tiktok-la-gi-4-thu-thuat-quang-cao-tiktok-trong-nganh-cham-soc-suc-khoe-2\/#32_Branded_Lenses\" >3.2. Branded Lenses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/tiktok-la-gi-4-thu-thuat-quang-cao-tiktok-trong-nganh-cham-soc-suc-khoe-2\/#33_Hop_tac_voi_cac_influencer_KOL\" >3.3. H\u1ee3p t\u00e1c v\u1edbi c\u00e1c influencer\/ KOL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/tiktok-la-gi-4-thu-thuat-quang-cao-tiktok-trong-nganh-cham-soc-suc-khoe-2\/#34_Tao_noi_dung_rieng_cho_thuong_hieu_cua_ban_theo_mot_cach_thu_vi\" >3.4. T\u1ea1o n\u1ed9i dung ri\u00eang cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n theo m\u1ed9t c\u00e1ch th\u00fa v\u1ecb<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/tiktok-la-gi-4-thu-thuat-quang-cao-tiktok-trong-nganh-cham-soc-suc-khoe-2\/#4_Case_study_ve_TikTok_marketing_trong_linh_vuc_cham_soc_suc_khoe\" >4. Case study v\u1ec1 TikTok marketing trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/tiktok-la-gi-4-thu-thuat-quang-cao-tiktok-trong-nganh-cham-soc-suc-khoe-2\/#41_Lactacyd_%E2%80%93_%E2%80%9CChien_dich_nam_moi_minh_tuoi_moi%E2%80%9D\" >4.1. Lactacyd \u2013 \u201cChi\u1ebfn d\u1ecbch n\u0103m m\u1edbi m\u00ecnh t\u01b0\u01a1i m\u1edbi\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/tiktok-la-gi-4-thu-thuat-quang-cao-tiktok-trong-nganh-cham-soc-suc-khoe-2\/#42_Bo_Y_te_va_nhung_chien_dich_truyen_thong_tren_TikTok_thoi_diem_COVID-19\" >4.2. B\u1ed9 Y t\u1ebf v\u00e0 nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean TikTok th\u1eddi \u0111i\u1ec3m COVID-19<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/tiktok-la-gi-4-thu-thuat-quang-cao-tiktok-trong-nganh-cham-soc-suc-khoe-2\/#43_Chien_dich_y_nghia_danh_cho_tuoi_teen_hien_dai_tu_Vinamilk_%E2%80%93_%E2%80%9CMy_Joy_%E2%80%93_Phong_cach_cua_con%E2%80%9D\" >4.3. Chi\u1ebfn d\u1ecbch \u00fd ngh\u0129a d\u00e0nh cho tu\u1ed5i teen hi\u1ec7n \u0111\u1ea1i t\u1eeb Vinamilk \u2013 \u201cMy Joy \u2013 Phong c\u00e1ch c\u1ee7a con\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/tiktok-la-gi-4-thu-thuat-quang-cao-tiktok-trong-nganh-cham-soc-suc-khoe-2\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_TikTok_la_gi\"><\/span><span style=\"color: #017ab7;\">1. TikTok l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>TikTok l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a hai \u1ee9ng d\u1ee5ng Douyin v\u00e0 Musical.ly, thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a c\u00f4ng ty ByteDance \u2013 B\u1eafc Kinh \u2013 Trung Qu\u1ed1c.<\/p>\n<p>TikTok \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng video \u00e2m nh\u1ea1c, s\u1eed d\u1ee5ng c\u00e1c hi\u1ec7u \u1ee9ng ch\u1ec9nh s\u1eeda h\u00ecnh \u1ea3nh, \u00e2m thanh, chuy\u1ec3n \u0111\u1ed9ng v\u00e0 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 kh\u00e1c. Tiktok \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t \u1ee9ng d\u1ee5ng c\u00f3 s\u1ee9c h\u00fat v\u1edbi c\u00e1c b\u1ea1n tr\u1ebb, thanh thi\u1ebfu ni\u00ean \u2013 N\u01a1i c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 do, th\u1ecfa th\u00edch s\u00e1ng t\u1ea1o nh\u1eefng video theo c\u00e1 t\u00ednh ri\u00eang c\u1ee7a m\u00ecnh.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_TikTok_overview\"><\/span><span style=\"color: #017ab7;\">2. TikTok overview<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2324\" aria-describedby=\"caption-attachment-2324\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2324\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/hinh1-600x330.png\" alt=\"\" width=\"600\" height=\"330\" \/><figcaption id=\"caption-attachment-2324\" class=\"wp-caption-text\">TikTok &#8211; m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi<\/figcaption><\/figure>\n<p>TikTok \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o th\u00e1ng 9 n\u0103m 2016, hi\u1ec7n TikTok c\u00f3 732 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 \u0111\u1ee9ng th\u1ee9 7 v\u1ec1 c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, d\u1eabn tr\u01b0\u1edbc c\u00e1c trang \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn tr\u01b0\u1edbc \u0111\u00f3 nh\u01b0 Snapchat, Printerest, Twitter. (Theo Datareportal, 4\/2021)<\/p>\n<figure id=\"attachment_2325\" aria-describedby=\"caption-attachment-2325\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2325\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/hinh2-600x362.png\" alt=\"\" width=\"600\" height=\"362\" \/><figcaption id=\"caption-attachment-2325\" class=\"wp-caption-text\">TikTok c\u00f3 s\u1ed1 l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng nhi\u1ec1u nh\u1ea5t tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u1edbi h\u01a1n 80 tri\u1ec7u l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t.<\/figcaption><\/figure>\n<p>Hi\u1ec7n nay, t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a TikTok v\u1eabn ch\u01b0a c\u00f3 d\u1ea5u hi\u1ec7u d\u1eebng l\u1ea1i. T\u00ednh \u0111\u1ebfn th\u00e1ng 5\/2021, \u1ee9ng d\u1ee5ng n\u00e0y \u0111\u01b0\u1ee3c t\u1ea3i xu\u1ed1ng nhi\u1ec1u nh\u1ea5t tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u1edbi h\u01a1n 80 tri\u1ec7u l\u01b0\u1ee3t c\u00e0i \u0111\u1eb7t. (Theo Sensor Tower, 5\/2021)<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, TikTok c\u00f3 kho\u1ea3ng 86.56 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng h\u00e0ng th\u00e1ng th\u00f4ng qua c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Th\u1eddi gian trung b\u00ecnh m\u1ed7i ng\u01b0\u1eddi d\u00e0nh cho TikTok l\u00e0 52 ph\u00fat\/ng\u00e0y. V\u1edbi th\u1eddi l\u01b0\u1ee3ng s\u1eed d\u1ee5ng nhi\u1ec1u nh\u01b0 v\u1eady, th\u00ec vi\u1ec7c qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y ch\u1eafc ch\u1eafn s\u1ebd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi xem. (Theo Business of Apps, 2021)<\/p>\n<figure id=\"attachment_2326\" aria-describedby=\"caption-attachment-2326\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2326\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/hinh3-600x334.png\" alt=\"\" width=\"600\" height=\"334\" \/><figcaption id=\"caption-attachment-2326\" class=\"wp-caption-text\">Ng\u01b0\u1eddi d\u00f9ng TikTok chi\u1ebfm \u0111a s\u1ed1 \u1edf \u0111\u1ed9 tu\u1ed5i t\u1eeb 16 \u0111\u1ebfn 24.<\/figcaption><\/figure>\n<p>T\u00ednh \u0111\u1ebfn hi\u1ec7n t\u1ea1i, TikTok \u0111\u00e3 c\u00f3 m\u1eb7t h\u01a1n 200 qu\u1ed1c gia, v\u1edbi 75 ng\u00f4n ng\u1eef kh\u00e1c nhau. TikTok th\u1ef1c s\u1ef1 \u0111\u00e3 g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang l\u1edbn, chinh ph\u1ee5c \u0111\u01b0\u1ee3c c\u00e1c b\u1ea1n tr\u1ebb tr\u00ean th\u1ebf gi\u1edbi. Trong \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng TikTok chi\u1ebfm \u0111a s\u1ed1 \u1edf \u0111\u1ed9 tu\u1ed5i t\u1eeb 16 \u0111\u1ebfn 24. (Theo Datareportal, 4\/2021)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_4_thu_thuat_quang_cao_TikTok_trong_nganh_cham_soc_suc_khoe\"><\/span><span style=\"color: #017ab7;\">3. 4 th\u1ee7 thu\u1eadt qu\u1ea3ng c\u00e1o TikTok trong ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"31_Hashtag_challenges\"><\/span><span style=\"color: #017ab7;\">3.1. Hashtag challenges #<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hashtag challenge v\u1ed1n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing n\u1ed5i b\u1eadt tr\u00ean TikTok m\u00e0 c\u00e1c c\u00e1 nh\u00e2n v\u00e0 nh\u00e3n h\u00e0ng y\u00eau th\u00edch s\u1eed d\u1ee5ng, \u0111em l\u1ea1i ngu\u1ed3n c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o c\u1ee7a ri\u00eang h\u1ecd. T\u1eeb \u0111\u00f3, t\u1ea1o ra trend (xu h\u01b0\u1edbng) thu h\u00fat ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi tham gia h\u01b0\u1edfng \u1ee9ng c\u00e1c th\u1eed th\u00e1ch m\u1edbi.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"32_Branded_Lenses\"><\/span><span style=\"color: #017ab7;\">3.2. Branded Lenses<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ch\u1ee9c n\u0103ng n\u00e0y t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c b\u1ed9 l\u1ecdc c\u1ee7a Snapchat hay Instagram. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd thi\u1ebft k\u1ebf ra b\u1ed9 lense mang d\u1ea5u \u1ea5n c\u1ee7a ri\u00eang m\u00ecnh, xu\u1ea5t hi\u1ec7n trong top trending, gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 nh\u1eefng b\u1ee9c \u1ea3nh th\u00fa v\u1ecb v\u00e0 chia s\u1ebb n\u00f3 r\u1ed9ng r\u00e3i. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c gi\u00fap t\u0103ng t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u gi\u1eefa ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, th\u00f4ng qua n\u1ed9i dung c\u1ee7a ch\u00ednh ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra.<\/p>\n<p>L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng Branded Lenses l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i s\u00e1ng t\u1ea1o n\u1ed9i dung m\u00e0 doanh nghi\u1ec7p kh\u00f4ng t\u1ed1n nhi\u1ec1u chi ph\u00ed trong vi\u1ec7c qu\u1ea3ng c\u00e1o.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"33_Hop_tac_voi_cac_influencer_KOL\"><\/span><span style=\"color: #017ab7;\">3.3. H\u1ee3p t\u00e1c v\u1edbi c\u00e1c influencer\/ KOL<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m, vi\u1ec7c t\u1ea1o uy t\u00edn, danh ti\u1ebfng \u0111\u01b0\u1ee3c g\u00e2y d\u1ef1ng t\u1eeb s\u1ef1 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng trong s\u1ea3n ph\u1ea9m, \u0111\u1ebfn c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/p>\n<p>Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c <a href=\"https:\/\/hedima.vn\/journey\/bi-quyet-lua-chon-influencer-cho-marketing-duoc\/\">influencer\/KOL<\/a> trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng hay TVC qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 n\u1ed5i b\u1eadt gi\u00fap thu h\u00fat ng\u01b0\u1eddi xem h\u01a1n. \u0110\u1ed3ng th\u1eddi, c\u00e1c influencer\/KOL c\u00f3 m\u1ee9c \u0111\u1ed9 uy t\u00edn v\u00e0 ph\u1ee7 s\u00f3ng cao s\u1ebd gi\u00fap nh\u00e3n h\u00e0ng t\u0103ng \u0111\u1ed9 tin c\u1eady h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"34_Tao_noi_dung_rieng_cho_thuong_hieu_cua_ban_theo_mot_cach_thu_vi\"><\/span><span style=\"color: #017ab7;\">3.4. T\u1ea1o n\u1ed9i dung ri\u00eang cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n theo m\u1ed9t c\u00e1ch th\u00fa v\u1ecb<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trong giai \u0111o\u1ea1n \u0111\u1ea7u x\u00e2y d\u1ef1ng k\u00eanh TikTok ri\u00eang, c\u1ea7n t\u0103ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng c\u1ee7a k\u00eanh l\u00ean b\u1eb1ng c\u00e1ch post 1-2 video\/ ng\u00e0y. Nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n h\u1ebft v\u1eabn l\u00e0 n\u1ed9i dung video m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i. X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh l\u00e0 ai \u0111\u1ec3 t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u00ecnh h\u01b0\u1edbng t\u1edbi.<\/p>\n<p>Ngo\u00e0i ra, \u0111\u1ec3 video \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u view h\u01a1n c\u1ea7n ch\u00fa \u00fd \u0111\u1ea7u t\u01b0 v\u1ec1 h\u00ecnh \u1ea3nh, ch\u1ecdn gi\u1edd \u0111\u0103ng ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1eebng b\u1ecf qua hashtag, caption hay \u00e2m nh\u1ea1c. \u00c2m nh\u1ea1c l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng gi\u00fap video ng\u1eafn c\u1ee7a TikTok tr\u1edf n\u00ean viral. \u0110\u1ed3ng th\u1eddi, mu\u1ed1n thu h\u00fat th\u00eam comment trong video c\u1ea7n m\u1ed9t caption ch\u1ea5t l\u01b0\u1ee3ng, h\u1ea5p d\u1eabn nh\u01b0ng c\u00f3 \u0111\u1ed9 ng\u1eafn v\u1eeba ph\u1ea3i v\u00e0 \u0111\u00e1nh tr\u00fang \u0111i\u1ec3m pain point.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Case_study_ve_TikTok_marketing_trong_linh_vuc_cham_soc_suc_khoe\"><\/span><span style=\"color: #017ab7;\">4. Case study v\u1ec1 TikTok marketing trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"41_Lactacyd_%E2%80%93_%E2%80%9CChien_dich_nam_moi_minh_tuoi_moi%E2%80%9D\"><\/span><span style=\"color: #017ab7;\">4.1. Lactacyd \u2013 \u201cChi\u1ebfn d\u1ecbch n\u0103m m\u1edbi m\u00ecnh t\u01b0\u01a1i m\u1edbi\u201d<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trong c\u00e1c ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe n\u00f3i chung, v\u00e0 ng\u00e0nh d\u01b0\u1ee3c n\u00f3i ri\u00eang, c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a c\u00e1c h\u00e3ng D\u01b0\u1ee3c\u00a0 th\u01b0\u1eddng c\u1ea7n th\u1eddi gian chu\u1ea9n b\u1ecb l\u00e2u h\u01a1n so v\u1edbi c\u00e1c nh\u00e3n h\u00e0ng kh\u00e1c. \u0110i\u1ec1u \u0111\u00f3 l\u00e0m \u0111\u1ea1i \u0111a s\u1ed1 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u ngh\u0129 r\u1eb1ng c\u00e1c h\u00e3ng D\u01b0\u1ee3c s\u1ebd b\u1ecb ch\u1eadm h\u01a1n m\u1ed9t b\u01b0\u1edbc, kh\u00f4ng b\u1eaft k\u1ecbp v\u1edbi c\u00e1c xu h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i.<\/p>\n<p>\u201c<em>L\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c tin y\u00eau h\u01a1n 20 n\u0103m qua c\u00f9ng v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 c\u1ea3i ti\u1ebfn, Lactacyd kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i, t\u1eeb vi\u1ec7c tung ra c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi, thay \u0111\u1ed5i bao b\u00ec \u0111\u1ebfn c\u00e1ch qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y m\u1ed9t \u0111a d\u1ea1ng h\u01a1n c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u00fang t\u00f4i kh\u00f4ng ng\u1ea1i th\u1eed nghi\u1ec7m nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u1edbi m\u1ebb, n\u1ed9i dung b\u1eaft k\u1ecbp xu h\u01b0\u1edbng tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u1edbi m\u1ee5c ti\u00eau \u0111\u1ea1t v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u trong ng\u00e0nh, \u0111\u1ed9i ng\u0169 Lactacyd lu\u00f4n ngh\u0129 c\u00e1ch l\u00e0m m\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gia t\u0103ng t\u00ecnh c\u1ea3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/em>\u201d. \u2013 Group Brand Manager, qu\u1ea3n l\u00fd nh\u00e3n h\u00e0ng Lactacyd \u2013 Sanofi \u2013 ch\u1ecb \u0110inh Th\u1ecb Kim Loan cho bi\u1ebft.<\/p>\n<p>Th\u1eddi \u0111i\u1ec3m t\u1ebft T\u00e2n S\u1eedu 2021, Lactacyd tri\u1ec3n khai chi\u1ebfn d\u1ecbch \u201cN\u0103m m\u1edbi m\u00ecnh t\u01b0\u01a1i m\u1edbi\u201d \u0111\u1ec3 \u201cY\u00eau Tr\u1ecdn Ch\u00ednh M\u00ecnh\u201d v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p c\u00f9ng TikTok th\u00f4ng qua h\u00ecnh th\u1ee9c hashtag challenge. H\u01a1n c\u1ea3 mong \u0111\u1ee3i, chi\u1ebfn d\u1ecbch m\u1edbi t\u1eeb Lactacyd thu h\u00fat 214 tri\u1ec7u l\u01b0\u1ee3t xem tr\u00ean TikTok ch\u1ec9 trong 3 ng\u00e0y, c\u00f9ng v\u1edbi \u0111\u00f3 l\u00e0 kho\u1ea3ng 124.000 video \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u0103ng t\u1ea3i k\u00e8m hashtag #NamMoiMinhTuoiMoi. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap doanh thu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u0103ng h\u01a1n 18% trong 2 th\u00e1ng \u0111\u1ea7u n\u0103m 2021.<\/p>\n<div style=\"width: 540px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-2330-1\" width=\"540\" height=\"960\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/Lactacyd-Vietnam.mp4?_=1\" \/><a href=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/Lactacyd-Vietnam.mp4\">https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/Lactacyd-Vietnam.mp4<\/a><\/video><\/div>\n<h3><span class=\"ez-toc-section\" id=\"42_Bo_Y_te_va_nhung_chien_dich_truyen_thong_tren_TikTok_thoi_diem_COVID-19\"><\/span><span style=\"color: #017ab7;\">4.2. <a href=\"https:\/\/hedima.vn\/journey\/tiktok-thoi-ky-dai-dich-covid-19-2\/\">B\u1ed9 Y t\u1ebf v\u00e0 nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean TikTok th\u1eddi \u0111i\u1ec3m COVID-19<\/a><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ng\u00e0y 12\/3\/2020, B\u1ed9 Y t\u1ebf \u0111\u00e3 t\u1ea1o t\u00e0i kho\u1ea3n ch\u00ednh th\u1ee9c c\u1ee7a m\u00ecnh tr\u00ean n\u1ec1n t\u1ea3ng TikTok (@boytevietnam), nh\u1eb1m t\u0103ng c\u01b0\u1eddng truy\u1ec1n th\u00f4ng ph\u00f2ng ch\u1ed1ng d\u1ecbch b\u1ec7nh Covid-19.<\/p>\n<p>\u0110\u1ebfn ng\u00e0y 19\/3\/2020, v\u1edbi hashtag #BYT_nCoV, t\u00e0i kho\u1ea3n \u0111\u00e3 c\u00f3 h\u01a1n 15.000 ng\u01b0\u1eddi theo d\u00f5i, 40.000 l\u01b0\u1ee3t th\u00edch v\u00e0 h\u01a1n 1 tri\u1ec7u l\u01b0\u1ee3t xem v\u1edbi 22 video ho\u1ea1t h\u00ecnh khuy\u1ebfn c\u00e1o, th\u00f4ng \u0111i\u1ec7p tr\u1ef1c quan, sinh \u0111\u1ed9ng.<\/p>\n<p>Ti\u1ebfp sau \u0111\u00f3, TikTok \u0111\u00e3 ph\u1ed1i h\u1ee3p c\u00f9ng B\u1ed9 Y t\u1ebf kh\u1edfi x\u01b0\u1edbng nhi\u1ec1u chi\u1ebfn d\u1ecbch \u00fd ngh\u0129a, v\u00e0 k\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng l\u1ea1i v\u1edbi nhau. M\u1ed7i chi\u1ebfn d\u1ecbch \u0111\u1ec1u \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau ri\u00eang v\u00e0 \u00fd ngh\u0129a ri\u00eang, ph\u1ea3n \u1ee9ng k\u1ecbp th\u1eddi v\u1edbi t\u1eebng giai \u0111o\u1ea1n \u1ee9ng ph\u00f3 d\u1ecbch b\u1ec7nh.<\/p>\n<p>N\u1ed5i b\u1eadt nh\u01b0 c\u00e1c chi\u1ebfn d\u1ecbch \u201cV\u0169 \u0111i\u1ec7u r\u1eeda tay\u201d, \u201cKi\u1ebfn th\u1ee9c ph\u00f2ng d\u1ecbch\u201d gi\u00fap n\u00e2ng cao \u00fd th\u1ee9c ph\u00f2ng d\u1ecbch cho c\u1ed9ng \u0111\u1ed3ng ngay khi Covid-19 b\u1eaft \u0111\u1ea7u lan r\u1ed9ng. Chi\u1ebfn d\u1ecbch \u201cThank You Hero\u201d v\u1edbi h\u00e0ng ngh\u00ecn video t\u00f4n vinh v\u00e0 ti\u1ebfp s\u1ee9c c\u00e1c b\u00e1c s\u0129 n\u01a1i ch\u1ea3o l\u1eeda Covid-19; Hay \u201cHappy At Home\u201d \u2013 v\u1edbi hashtag #onhavanvui, #onhavandep,\u2026.c\u1ed5 v\u0169 m\u1ecdi ng\u01b0\u1eddi s\u1ed1ng vui v\u1ebb trong th\u1eddi gian gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i.<\/p>\n<figure id=\"attachment_2339\" aria-describedby=\"caption-attachment-2339\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2339\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/byt-600x473.jpg\" alt=\"\" width=\"600\" height=\"473\" \/><figcaption id=\"caption-attachment-2339\" class=\"wp-caption-text\">B\u1ed9 Y t\u1ebf v\u00e0 nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean TikTok th\u1eddi \u0111i\u1ec3m Covid-19<\/figcaption><\/figure>\n<p>C\u00e1c n\u1ed5 l\u1ef1c v\u00e0 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng ph\u00f2ng ch\u1ed1ng Covid-19 \u0111\u01b0\u1ee3c TikTok ph\u1ed1i h\u1ee3p th\u1ef1c hi\u1ec7n \u0111\u00e3 t\u1ea1o ra s\u1ee9c lan t\u1ecfa v\u00f4 c\u00f9ng l\u1edbn trong c\u1ed9ng \u0111\u1ed3ng. Nh\u1edd ngu\u1ed3n c\u1ea3m h\u1ee9ng t\u00edch c\u1ef1c, th\u00f4ng qua nh\u1eefng n\u1ed9i dung s\u00e1ng t\u1ea1o, \u0111a d\u1ea1ng v\u00e0 c\u00f3 \u00fd ngh\u0129a v\u1edbi x\u00e3 h\u1ed9i. M\u1ed7i chi\u1ebfn d\u1ecbch \u0111\u1ec1u ghi nh\u1eadn nh\u1eefng s\u1ed1 l\u01b0\u1ee3ng video tham gia k\u1ef7 l\u1ee5c, n\u1eb1m tr\u00ean top trending v\u1edbi h\u00e0ng t\u1ec9 l\u01b0\u1ee3t xem.<\/p>\n<p>TikTok l\u00e0 n\u1ec1n t\u1ea3ng s\u00e1ng t\u1ea1o duy nh\u1ea5t \u0111\u01b0\u1ee3c B\u1ed9 Y t\u1ebf vinh danh. Ng\u00e0y 27\/12\/2020, TikTok Vi\u1ec7t Nam \u0111\u01b0\u1ee3c B\u1ed9 Y t\u1ebf trao t\u1eb7ng b\u1eb1ng khen \u201c\u0110\u00e3 c\u00f3 th\u00e0nh t\u00edch xu\u1ea5t s\u1eafc trong c\u00f4ng t\u00e1c th\u00f4ng tin tuy\u00ean truy\u1ec1n v\u1ec1 ph\u00f2ng ch\u1ed1ng d\u1ecbch Covid-19\u201d.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"43_Chien_dich_y_nghia_danh_cho_tuoi_teen_hien_dai_tu_Vinamilk_%E2%80%93_%E2%80%9CMy_Joy_%E2%80%93_Phong_cach_cua_con%E2%80%9D\"><\/span><span style=\"color: #017ab7;\">4.3. Chi\u1ebfn d\u1ecbch \u00fd ngh\u0129a d\u00e0nh cho tu\u1ed5i teen hi\u1ec7n \u0111\u1ea1i t\u1eeb Vinamilk \u2013 \u201cMy Joy \u2013 Phong c\u00e1ch c\u1ee7a con\u201d<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u1ebfu c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c lu\u00f4n h\u01b0\u1edbng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh \u0111\u1ebfn ph\u1ee5 huynh, th\u00ec Vinamilk v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cTh\u1ea5u hi\u1ec3u, \u0111\u1ed3ng h\u00e0nh v\u1edbi tu\u1ed5i teen h\u01a1n l\u00e0 \u0111\u1ee9ng d\u01b0\u1edbi g\u00f3c nh\u00ecn k\u1ef3 v\u1ecdng c\u1ee7a ba m\u1eb9\u201d.<\/p>\n<p>\u0110\u00e1nh v\u00e0o t\u00e2m l\u00fd th\u00edch t\u1ea1o n\u1ed9i dung m\u1edbi c\u1ee7a tu\u1ed5i teen, Vinamilk My Joy \u0111\u00e3 k\u1ebft h\u1ee3p c\u00f9ng v\u1edbi TikTok m\u1edf ra th\u1eed th\u00e1ch #VinamilkMyJoy. V\u1edbi ph\u01b0\u01a1ng ch\u00e2m My Joy lu\u00f4n \u0111\u1ed3ng h\u00e0nh v\u00e0 \u1ee7ng h\u1ed9 c\u00e1c b\u1ea1n tr\u1ebb \u0111\u01b0\u1ee3c t\u1ef1 do th\u1ec3 hi\u1ec7n nh\u1eefng phong c\u00e1ch c\u1ee7a m\u00ecnh \u0111\u1ec3 ch\u1ea1m \u0111\u1ebfn \u0111\u1ec9nh cao.<\/p>\n<p>S\u1eed d\u1ee5ng nh\u1eefng hi\u1ec7u \u1ee9ng v\u00e0 sticker ri\u00eang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u do TikTok t\u1ea1o ra, c\u00e1c b\u1ea1n tr\u1ebb cover m\u1ed9t ph\u1ea7n MV b\u1eb1ng \u0111i\u1ec7u nh\u1ea3y c\u1ee7a ri\u00eang m\u00ecnh. \u0110\u1ed3ng th\u1eddi, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p n\u1ea1p n\u0103ng l\u01b0\u1ee3ng \u0111\u1ec3 th\u1ec3 hi\u1ec7n phong c\u00e1ch . Ch\u1ec9 trong v\u00f2ng 6 ng\u00e0y, chi\u1ebfn d\u1ecbch \u0111\u00e3 thu \u0111\u01b0\u1ee3c h\u01a1n 17 ngh\u00ecn video tham gia th\u1eed th\u00e1ch v\u1edbi h\u01a1n 16 tri\u1ec7u l\u01b0\u1ee3t xem.<\/p>\n<div style=\"width: 540px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-2330-2\" width=\"540\" height=\"960\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/Vinamilk-MYJOY.mp4?_=2\" \/><a href=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/Vinamilk-MYJOY.mp4\">https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/Vinamilk-MYJOY.mp4<\/a><\/video><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>TikTok \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng \u0111\u1ed9t ph\u00e1 trong c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i th\u1eddi gian g\u1ea7n \u0111\u00e2y. M\u1ecdi ho\u1ea1t \u0111\u1ed9ng tr\u00ean TikTok lu\u00f4n c\u00f3 m\u1ed9t ph\u1ea7n n\u00e0o \u0111\u00f3 m\u1ea1o hi\u1ec3m v\u00e0 mang t\u00ednh th\u1eed nghi\u1ec7m. Tuy nhi\u00ean, r\u1ea5t nhi\u1ec1u marketer nhanh nh\u1ea1y \u0111\u00e3 th\u00e0nh c\u00f4ng ngo\u00e0i mong \u0111\u1ee3i nh\u1edd t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a TikTok. L\u00e0 m\u1ed9t marketer, b\u1ea1n c\u00f3 d\u00e1m th\u1eed kh\u00f4ng?<\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c194e23c8b6059859215' value='6a3c194e23c8b6059859215'><input type='hidden' id='bg-show-more-text-6a3c194e23c8b6059859215' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c194e23c8b6059859215' value='Show Less'><a id='bg-showmore-action-6a3c194e23c8b6059859215' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c194e23c8b6059859215' >\n<ol>\n<li><a href=\"https:\/\/datareportal.com\/reports\/digital-2021-april-global-statshot\" target=\"_blank\" rel=\"noopener\">https:\/\/datareportal.com\/reports\/digital-2021-april-global-statshot<\/a><\/li>\n<li><a href=\"https:\/\/www.statista.com\/study\/72735\/social-networks-tiktok-in-the-united-states-brand-report\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.statista.com\/study\/72735\/social-networks-TikTok-in-the-united-states-brand-report\/<\/a><\/li>\n<li><a href=\"https:\/\/www.statista.com\/statistics\/1090767\/tiktok-mau-worldwide-ios\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.statista.com\/statistics\/1090767\/TikTok-mau-worldwide-ios\/<\/a><\/li>\n<li><a href=\"https:\/\/sensortower.com\/blog\/top-apps-worldwide-may-2021-by-downloads\" target=\"_blank\" rel=\"noopener\">https:\/\/sensortower.com\/blog\/top-apps-worldwide-may-2021-by-downloads<\/a><\/li>\n<li><a href=\"https:\/\/mediakix.com\/blog\/branded-hashtag-challenge\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/mediakix.com\/blog\/branded-hashtag-challenge\/<\/a><\/li>\n<li><a href=\"http:\/\/www.lactacyd.com.vn\/nang\/about-lactacyd\/news\" target=\"_blank\" rel=\"noopener\">http:\/\/www.lactacyd.com.vn\/nang\/about-lactacyd\/news<\/a><\/li>\n<li><a href=\"https:\/\/www.unicef.org\/vietnam\/vi\/th%C3%B4ng-c%C3%A1o-b%C3%A1o-ch%C3%AD\/tiktok-v%C3%A0-unicef-kh%E1%BB%9Fi-%C4%91%E1%BB%99ng-chi%E1%BA%BFn-d%E1%BB%8Bch-%E1%BB%9F-nh%C3%A0-v%E1%BA%ABn-vui-onhavanvui-khuy%E1%BA%BFn-kh%C3%ADch-ng%C6%B0%E1%BB%9Di\" target=\"_blank\" rel=\"noopener\">https:\/\/www.unicef.org\/vietnam\/vi\/th\u00f4ng-c\u00e1o-b\u00e1o-ch\u00ed\/TikTok-v\u00e0-unicef-kh\u1edfi-\u0111\u1ed9ng-chi\u1ebfn-d\u1ecbch-onhavanvui<\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>1. TikTok l\u00e0 g\u00ec? TikTok l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a hai \u1ee9ng d\u1ee5ng Douyin v\u00e0 Musical.ly, thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a c\u00f4ng ty ByteDance \u2013 B\u1eafc Kinh \u2013 Trung Qu\u1ed1c. TikTok \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng video \u00e2m nh\u1ea1c, s\u1eed d\u1ee5ng [&#8230;]\n","protected":false},"author":13,"featured_media":2338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[102,113],"class_list":["post-2330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-social-media","tag-tiktok-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2330"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2338"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}