{"id":2303,"date":"2021-07-05T16:58:33","date_gmt":"2021-07-05T09:58:33","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2303"},"modified":"2021-07-05T16:58:33","modified_gmt":"2021-07-05T09:58:33","slug":"linkedin-la-gi","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/linkedin-la-gi\/","title":{"rendered":"Linkedin l\u00e0 g\u00ec? 3 chi\u1ebfn thu\u1eadt gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt tr\u00ean Linkedin"},"content":{"rendered":"<p>Linkedin l\u00e0 g\u00ec? Nh\u00ecn chung, m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y c\u00f2n kh\u00e1 l\u1ea1 l\u1eabm t\u1ea1i Vi\u1ec7t Nam, nhi\u1ec1u ng\u01b0\u1eddi c\u00f2n ch\u01b0a th\u1eadt s\u1ef1 bi\u1ebft \u0111\u1ebfn n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i chuy\u00ean nghi\u1ec7p n\u00e0y. Linkedin l\u00e0 c\u00e1nh tay \u0111\u1eafc l\u1ef1c gi\u00fap c\u00e1c doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi nhau, \u0111\u1eb7c bi\u1ec7t th\u00edch h\u1ee3p cho c\u00e1c c\u00f4ng ty B2B (business-to-business), l\u00e0 m\u00f4 h\u00ecnh kinh doanh ph\u1ed5 bi\u1ebfn trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/linkedin-la-gi\/#1_Linkedin_la_gi\" >1. Linkedin l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/linkedin-la-gi\/#2_Linkedin_dem_lai_loi_ich_gi_cho_nguoi_dung\" >2. Linkedin \u0111em l\u1ea1i l\u1ee3i \u00edch g\u00ec cho ng\u01b0\u1eddi d\u00f9ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/linkedin-la-gi\/#3_Linkedin_va_nganh_cham_soc_suc_khoe\" >3. Linkedin v\u00e0 ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/linkedin-la-gi\/#4_3_chien_thuat_giup_doanh_nghiep_noi_bat_tren_Linkedin\" >4. 3 chi\u1ebfn thu\u1eadt gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt tr\u00ean Linkedin<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/linkedin-la-gi\/#_41_Xac_dinh_chinh_xac_nhom_doi_tuong_muc_tieu\" >\u00a04.1. X\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/linkedin-la-gi\/#42_Doi_tuong_tiem_nang\" >4.2. \u0110\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/linkedin-la-gi\/#43_Gia_tri_ma_quang_cao_mang_lai\" >4.3. Gi\u00e1 tr\u1ecb m\u00e0 qu\u1ea3ng c\u00e1o mang l\u1ea1i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/linkedin-la-gi\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Linkedin_la_gi\"><\/span><span style=\"color: #017ab7;\">1. Linkedin l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #017ab7;\"><em>V\u00ec sao Linkedin \u0111\u01b0\u1ee3c g\u1ecdi m\u1ea1ng x\u00e3 h\u1ed9i chuy\u00ean nghi\u1ec7p l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi? <\/em><\/span><\/p>\n<p>Linkedin d\u01b0\u1ee3c ra m\u1eaft v\u00e0o n\u0103m 2003 b\u1edfi nh\u00e0 s\u00e1ng l\u1eadp Reid Hoffman v\u1edbi mong mu\u1ed1n t\u1ea1o c\u01a1 h\u1ed9i k\u1ebft n\u1ed1i v\u1edbi doanh nghi\u1ec7p cho c\u00e1c th\u00e0nh vi\u00ean tham gia. Sau khi \u0111\u01b0\u1ee3c Microsoft mua l\u1ea1i cu\u1ed1i n\u0103m 2016, Linkedin d\u1ea7n tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i chuy\u00ean nghi\u1ec7p l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi d\u01b0\u1edbi s\u1ef1 l\u00e3nh \u0111\u1ea1o c\u1ee7a Ryan Roslansky. N\u1ec1n t\u1ea3ng n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia y\u00eau th\u00edch b\u1edfi s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 \u00edch l\u1ee3i v\u1ec1 m\u1eb7t c\u00f4ng vi\u1ec7c m\u00e0 Linkedin mang l\u1ea1i.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Linkedin_dem_lai_loi_ich_gi_cho_nguoi_dung\"><\/span><span style=\"color: #017ab7;\">2. Linkedin \u0111em l\u1ea1i l\u1ee3i \u00edch g\u00ec cho ng\u01b0\u1eddi d\u00f9ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #017ab7;\"><em>Linkedin l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p cho nh\u1eefng ai t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i trong s\u1ef1 nghi\u1ec7p.<\/em><\/span><\/p>\n<p>Linkedin l\u00e0 n\u01a1i th\u00edch h\u1ee3p \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng profile c\u00e1 nh\u00e2n \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm ra b\u1ea1n, hay Linkedin c\u0169ng l\u00e0 n\u01a1i gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00ecm ki\u1ebfm nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho m\u00ecnh.<\/p>\n<p>T\u1ea5t c\u1ea3 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi m\u1ee5c \u0111\u00edch k\u1ebft n\u1ed1i ng\u01b0\u1eddi d\u00f9ng, nh\u01b0ng m\u1ed7i n\u1ec1n t\u1ea3ng \u0111\u1ec1u c\u00f3 nh\u1eefng \u0111\u1eb7c tr\u01b0ng ri\u00eang. V\u1edbi Linkedin, b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin gi\u1ea3i tr\u00ed, nh\u01b0ng b\u1ea1n s\u1ebd h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch t\u1eeb nh\u1eefng chuy\u00ean gia trong ng\u00e0nh c\u1ee7a b\u1ea1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Linkedin_va_nganh_cham_soc_suc_khoe\"><\/span><span style=\"color: #017ab7;\">3. Linkedin v\u00e0 ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #017ab7;\"><em>Linkedin is a powerful connection tool for B2B companies, especially for healthcare companies. <\/em><\/span><\/p>\n<p>C\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y r\u1eb1ng ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m hay ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe th\u1eadt s\u1ef1 l\u00e0 m\u1ed9t ng\u00e0nh ng\u00e1ch kh\u00f4ng ch\u1ec9 ri\u00eang t\u1ea1i Vi\u1ec7t Nam, m\u00e0 tr\u00ean c\u1ea3 th\u1ebf gi\u1edbi.\u00a0 V\u00ec v\u1eady, vi\u1ec7c ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng hay nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u01b0a bao gi\u1edd l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. Linkedin xu\u1ea5t hi\u1ec7n nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p v\u00e0 c\u00f4ng ty l\u1edbn nh\u1ecf k\u1ebft n\u1ed1i v\u1edbi nhau (B2B) v\u1edbi hai t\u00ednh n\u0103ng ch\u00ednh:<\/p>\n<ul>\n<li>\u0110\u0103ng t\u1ea3i th\u00f4ng tin (organic Linkedin outreach and content): Doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u00ednh n\u0103ng n\u00e0y \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<li>Qu\u1ea3ng c\u00e1o (Paid Linkedin Advertising): Nh\u01b0 h\u1ea7u h\u1ebft c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c, Linkedin cung c\u1ea5p cho c\u00e1c doanh nghi\u1ec7p t\u00ednh n\u0103ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: t\u0103ng l\u01b0\u1ee3ng reach, t\u0103ng traffic \u0111\u1ebfn website hay landing page c\u1ee7a b\u1ea1n, hay t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua nh\u1eefng th\u00f4ng tin qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp \u0111\u1ebfn message\/InMail ads.<\/li>\n<\/ul>\n<p>Tuy nhi\u00ean, qu\u1ea3ng c\u00e1o tr\u00ean Linkedin \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u1eaft gi\u00e1 nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. V\u00ec v\u1eady, h\u00e3y ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi mu\u1ed1n s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y v\u00ec branding marketing l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_3_chien_thuat_giup_doanh_nghiep_noi_bat_tren_Linkedin\"><\/span><span style=\"color: #017ab7;\">4. 3 chi\u1ebfn thu\u1eadt gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt tr\u00ean Linkedin<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_41_Xac_dinh_chinh_xac_nhom_doi_tuong_muc_tieu\"><\/span><span style=\"color: #017ab7;\">\u00a04.1. X\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u00a0<\/strong>C\u0169ng gi\u1ed1ng nh\u01b0 Facebook, Linkedin c\u0169ng gi\u00fap b\u1ea1n ph\u00e2n t\u00edch nh\u1eefng t\u1ec7p kh\u00e1ch h\u00e0ng (demographic) m\u00e0 b\u1ea1n mong mu\u1ed1n h\u1ecd nh\u00ecn th\u1ea5y th\u00f4ng tin c\u1ee7a b\u1ea1n. Sau \u0111\u00e2y l\u00e0 c\u00e1ch ph\u00e2n lo\u1ea1i nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau d\u00e0nh cho ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc:<\/p>\n<p><span style=\"color: #017ab7;\"><strong>Company industry (ng\u00e0nh)<\/strong>:<\/span> Linkedin kh\u00f4ng g\u1ed9p chung c\u00e1c nh\u00f3m ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe m\u00e0 chia ra th\u00e0nh nh\u00f3m nh\u1ecf h\u01a1n \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng. C\u00e1c ng\u00e0nh c\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m nh\u01b0 l\u00e0:<\/p>\n<ul>\n<li>Biotechnology<\/li>\n<li>Hospital and healthcare<\/li>\n<li>Medical practice<\/li>\n<li>Health, wellness, and fitness<\/li>\n<li>Mental healthcare<\/li>\n<li>Pharmaceuticals<\/li>\n<\/ul>\n<figure id=\"attachment_2305\" aria-describedby=\"caption-attachment-2305\" style=\"width: 1080px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2305\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/Linkedin-1.jpg\" alt=\"X\u00e1c \u0111\u1ecbnh nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau theo ng\u00e0nh\" width=\"1080\" height=\"430\" \/><figcaption id=\"caption-attachment-2305\" class=\"wp-caption-text\">X\u00e1c \u0111\u1ecbnh nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau theo ng\u00e0nh tr\u00ean Linkedin<\/figcaption><\/figure>\n<p><span style=\"color: #017ab7;\"><strong>Job title targeting (d\u1ef1a theo v\u1ecb tr\u00ed nh\u00e2n s\u1ef1):<\/strong> <\/span>t\u00f9y v\u00e0o s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n cung c\u1ea5p, b\u1ea1n n\u00ean t\u1ea1o m\u1ed1i li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m b\u00ean kh\u00e1ch h\u00e0ng. <em>V\u00ed d\u1ee5:<\/em> C\u00f4ng ty thi\u1ebft b\u1ecb y t\u1ebf c\u1ee7a b\u1ea1n \u0111ang mu\u1ed1n qu\u1ea3ng c\u00e1o m\u00e1y th\u1edf cho b\u1ec7nh vi\u1ec7n, th\u00ec ng\u01b0\u1eddi m\u00e0 b\u1ea1n mong mu\u1ed1n nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 qu\u1ea3n l\u00fd c\u01a1 s\u1edf v\u1eadt ch\u1ea5t c\u1ee7a b\u1ec7nh vi\u1ec7n. D\u1ef1a tr\u00ean job title b\u1ea1n c\u00f3 th\u1ec3 l\u1ecdc ra nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c, \u0111\u1ed3ng th\u1eddi b\u1ea1n c\u0169ng n\u00ean c\u00e2n nh\u1eafc \u0111\u1ebfn c\u1ea5p d\u01b0\u1edbi c\u1ee7a nh\u1eefng v\u1ecb tr\u00ed n\u00e0y, v\u00ec th\u01b0\u1eddng h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0a l\u1eddi khuy\u00ean g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n<p><span style=\"color: #017ab7;\"><strong>Seniority (th\u00e2m ni\u00ean):<\/strong> <\/span>h\u00e3y nh\u00ecn v\u00e0o t\u1ec7p kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n, nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 th\u00e2m ni\u00ean v\u00e0 v\u1ecb tr\u00ed nh\u01b0 th\u1ebf n\u00e0o trong ng\u00e0nh? N\u1ebfu 80% nh\u1eefng ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m \u0111\u1ec1u \u1edf v\u1ecb tr\u00ed qu\u1ea3n l\u00fd c\u1ea5p cao, th\u00ec nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n nh\u1eafm \u0111\u1ebfn l\u00fac n\u00e0y ph\u1ea3i \u1edf nh\u1eefng v\u1ecb tr\u00ed t\u01b0\u01a1ng \u1ee9ng \u0111\u1ed3ng th\u1eddi gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c \u0111\u1ed9 tu\u1ed5i c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<figure id=\"attachment_2309\" aria-describedby=\"caption-attachment-2309\" style=\"width: 1080px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2309\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/Linkedin-2.jpg\" alt=\"X\u00e1c \u0111\u1ecbnh nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau theo th\u00e2m ni\u00ean\" width=\"1080\" height=\"400\" \/><figcaption id=\"caption-attachment-2309\" class=\"wp-caption-text\">X\u00e1c \u0111\u1ecbnh nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau theo th\u00e2m ni\u00ean tr\u00ean Linkedin<\/figcaption><\/figure>\n<p><span style=\"color: #017ab7;\"><strong>Company targeting (c\u00f4ng ty m\u1ee5c ti\u00eau)<\/strong>:<\/span> h\u00e3y ch\u1ecdn ra nh\u1eefng c\u00f4ng ty trong ng\u00e0nh m\u00e0 b\u1ea1n mu\u1ed1n h\u1ee3p t\u00e1c. N\u1ebfu b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00ec vi\u1ec7c t\u1eadp trung \u0111\u00e1nh tr\u1ef1c ti\u1ebfp v\u00e0o nh\u00f3m n\u00e0y s\u1ebd hi\u1ec7u qu\u1ea3 v\u00e0\u00a0 nhanh ch\u00f3ng h\u01a1n.<\/p>\n<p><span style=\"color: #017ab7;\"><strong>Remarketing:<\/strong><\/span> Linkedin c\u0169ng cung c\u1ea5p m\u1ed9t t\u00ednh n\u0103ng h\u1eefu \u00edch \u0111\u00f3 ch\u00ednh l\u00e0 nh\u1eafm v\u00e0o nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng quan t\u00e2m \u0111\u1ebfn th\u00f4ng tin c\u1ee7a b\u1ea1n. <em>V\u00ed d\u1ee5: <\/em>Linkedin nh\u1eafm v\u00e0o nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ecdc tin c\u1ee7a b\u1ea1n (site visitor) hay download nh\u1eefng th\u00f4ng tin qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. T\u00ednh n\u0103ng n\u00e0y gi\u00fap Linkedin th\u00e0nh c\u00f4ng t\u1ea1o m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c doanh nghi\u1ec7p B2B.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"42_Doi_tuong_tiem_nang\"><\/span><span style=\"color: #017ab7;\">4.2. \u0110\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #017ab7;\"><em>N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n b\u00e1n m\u1ed9t chi\u1ebfc xe, b\u1ea1n s\u1ebd m\u1eddi m\u1ed9t c\u1eadu b\u00e9 16 tu\u1ed5i ch\u01b0a c\u00f3 b\u1eb1ng l\u00e1i hay kh\u1ea3 n\u0103ng mua xe \u0111\u1ec3 l\u00e1i th\u1eed ch\u1ee9?<\/em><\/span><\/p>\n<p>Khi nh\u1eafm \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, \u0111\u00f4i khi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y kh\u00f4ng th\u1eadt s\u1ef1 ti\u1ec1m n\u0103ng trong giai \u0111o\u1ea1n hi\u1ec7n t\u1ea1i. \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a khi s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Linkedin b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n h\u00e0nh vi mua h\u00e0ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. Sau \u0111\u00e2y l\u00e0 b\u1ea3ng \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau d\u00e0nh cho ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"43_Gia_tri_ma_quang_cao_mang_lai\"><\/span><span style=\"color: #017ab7;\">4.3. Gi\u00e1 tr\u1ecb m\u00e0 qu\u1ea3ng c\u00e1o mang l\u1ea1i<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"color: #017ab7;\"><em>M\u1ed9t trong nh\u1eefng ch\u00eca kh\u00f3a t\u1ea1o s\u1ef1 th\u00e0nh c\u00f4ng cho marketing d\u01b0\u1ee3c ph\u1ea9m l\u00e0 s\u1ef1 tinh t\u1ebf v\u00e0 ki\u00ean nh\u1eabn d\u00e0nh cho nh\u1eefng chi\u1ebfn d\u1ecbch l\u00e2u d\u00e0i.<\/em><\/span><\/p>\n<p>Ai trong ch\u00fang ta c\u0169ng mu\u1ed1n c\u00f3 th\u1ec3 \u201c\u0111\u00e1nh nhanh, th\u1eafng nhanh\u201d, s\u1eed d\u1ee5ng Linkedin \u0111\u1ec3 tr\u1ef1c ti\u1ebfp t\u1ea1o m\u1ed1i quan h\u1ec7\u00a0 r\u1ed3i \u0111i th\u1eb3ng v\u00e0o qu\u00e1 tr\u00ecnh qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1n h\u00e0ng. Tuy nhi\u00ean, \u1edf m\u00f4i tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p nh\u01b0 Linkedin, khi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u1ea1n nh\u1eafm \u0111\u1ebfn \u0111\u00e3 qu\u00e1 quen v\u1edbi nh\u1eefng qu\u1ea3ng c\u00e1o m\u00e0 b\u1ea1n cung c\u1ea5p, h\u1ecd kh\u00f3 c\u00f3 th\u1ec3 \u1ea5n t\u01b0\u1ee3ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<p><span style=\"color: #017ab7;\"><em>\u0110\u1ec3 n\u1ed5i b\u1eadt trong v\u00f4 s\u1ed1 Linkedin ads, b\u1ea1n n\u00ean \u0111\u1eb7t c\u00e2u h\u1ecfi nh\u1eefng chuy\u00ean gia trong ng\u00e0nh c\u00f3 th\u1eadt s\u1ef1 c\u1ea7n bi\u1ebft nh\u1eefng g\u00ec b\u1ea1n \u0111ang th\u1ec3 hi\u1ec7n v\u00e0 cung c\u1ea5p?<\/em><\/span><\/p>\n<p>M\u1ed9t trong nh\u1eefng insight quan tr\u1ecdng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng Linkedin l\u00e0: l\u1ee3i \u00edch trong s\u1ef1 nghi\u1ec7p, h\u1ecdc h\u1ecfi th\u00eam c\u00e1c ki\u1ebfn th\u1ee9c trong ng\u00e0nh, v\u00e0 t\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f9ng ng\u00e0nh. V\u00ec v\u1eady, h\u00e3y ch\u1ecdn l\u1ecdc nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 c\u00f3 \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1edbi h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. Sau \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i tips gi\u00fap content c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n:<\/p>\n<ul>\n<li>N\u1ed9i dung ng\u1eafn: Th\u01b0\u1eddng nh\u1eefng chuy\u00ean gia kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u th\u1eddi gian, th\u00f4ng tin n\u00ean \u0111\u1ea7y \u0111\u1ee7 nh\u01b0ng x\u00fac t\u00edch, d\u1ec5 nh\u00ecn.<\/li>\n<li>D\u1ec5 truy c\u1eadp: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u1eefng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y nh\u1ea5t m\u1ee9c c\u00f3 th\u1ec3.<\/li>\n<li>D\u1ec5 \u00e1p d\u1ee5ng: Content hay v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e0 khi h\u1ecd c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay v\u00e0o c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n<figure id=\"attachment_2310\" aria-describedby=\"caption-attachment-2310\" style=\"width: 558px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2310\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/Linkedin-3.png\" alt=\"N\u1ed9i dung ng\u1eafn g\u1ecdn, video th\u00f4ng tin h\u1eefu \u00edch c\u1ee7a h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Bayer tr\u00ean Linkedin \" width=\"558\" height=\"551\" \/><figcaption id=\"caption-attachment-2310\" class=\"wp-caption-text\">N\u1ed9i dung ng\u1eafn g\u1ecdn, video th\u00f4ng tin h\u1eefu \u00edch c\u1ee7a h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Bayer tr\u00ean Linkedin<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Linkedin th\u1eadt s\u1ef1 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng l\u1ee3i th\u1ebf d\u00e0nh cho marketing d\u01b0\u1ee3c ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, nh\u01b0ng c\u0169ng ch\u00ednh nh\u1eefng l\u1ee3i th\u1ebf n\u00e0y t\u1ea1o l\u00e0 s\u1ef1 kh\u00f3 kh\u0103n cho marketer khi m\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng v\u1ecb kh\u00e1ch kh\u00f3 t\u00ednh v\u1edbi chuy\u00ean m\u00f4n cao. Tuy nhi\u00ean, <a href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/\">marketing d\u01b0\u1ee3c ph\u1ea9m: c\u00e0ng h\u1ea1n ch\u1ebf, c\u00e0ng chi\u1ebfn l\u01b0\u1ee3c<\/a>, khi b\u1ea1n \u0111\u1ee7 hi\u1ec3u v\u1ec1 ng\u00e0nh, v\u1edbi s\u1ef1 tinh t\u1ebf v\u00e0 t\u00e2m huy\u1ebft, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi Linkedin.<\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c151b839d78092915373' value='6a3c151b839d78092915373'><input type='hidden' id='bg-show-more-text-6a3c151b839d78092915373' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c151b839d78092915373' value='Show Less'><a id='bg-showmore-action-6a3c151b839d78092915373' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c151b839d78092915373' >\n<ol>\n<li><a href=\"https:\/\/about.linkedin.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/about.linkedin.com\/<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/111663\/what-is-linkedin-and-how-can-i-use-it-?lang=en\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/help\/linkedin\/answer\/111663\/what-is-linkedin-and-how-can-i-use-it-?lang=en<\/a><\/li>\n<li><a href=\"https:\/\/runneragency.com\/blog\/b2b-healthcare-marketing-for-linkedin\/\" rel=\"nofollow noopener\" target=\"_blank\">B2B Healthcare Marketing Strategies for LinkedIn (runneragency.com)<\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Linkedin l\u00e0 g\u00ec? Nh\u00ecn chung, m\u1ea1ng x\u00e3 h\u1ed9i n\u00e0y c\u00f2n kh\u00e1 l\u1ea1 l\u1eabm t\u1ea1i Vi\u1ec7t Nam, nhi\u1ec1u ng\u01b0\u1eddi c\u00f2n ch\u01b0a th\u1eadt s\u1ef1 bi\u1ebft \u0111\u1ebfn n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i chuy\u00ean nghi\u1ec7p n\u00e0y. Linkedin l\u00e0 c\u00e1nh tay \u0111\u1eafc l\u1ef1c gi\u00fap c\u00e1c doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi nhau, \u0111\u1eb7c bi\u1ec7t th\u00edch h\u1ee3p cho c\u00e1c c\u00f4ng ty B2B (business-to-business), l\u00e0 m\u00f4 h\u00ecnh kinh doanh ph\u1ed5 bi\u1ebfn trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m v\u00e0 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe&#8230;<\/p>\n","protected":false},"author":13,"featured_media":2317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[68,102],"class_list":["post-2303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-about-marketing","tag-linkedin-marketing","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2303"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2317"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}