{"id":2300,"date":"2021-07-05T16:05:04","date_gmt":"2021-07-05T09:05:04","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2300"},"modified":"2021-07-05T16:05:04","modified_gmt":"2021-07-05T09:05:04","slug":"facebook-marketing-nganh-duoc-pham-tai-sao-khong","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/facebook-marketing-nganh-duoc-pham-tai-sao-khong\/","title":{"rendered":"Facebook marketing ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m &#8211; T\u1ea1i sao kh\u00f4ng?"},"content":{"rendered":"<p>Ti\u1ebfp t\u1ee5c v\u1edbi series b\u00e0i vi\u1ebft v\u1ec1 vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n social media (n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i) v\u00e0o marketing d\u01b0\u1ee3c ph\u1ea9m, trong b\u00e0i vi\u1ebft n\u00e0y, HEDIMA s\u1ebd mang \u0111\u1ebfn b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 marketing tr\u00ean n\u1ec1n t\u1ea3ng Facebook v\u00e0 ng\u00e0nh d\u01b0\u1ee3c c\u00f3 th\u1ec3 khai th\u00e1c g\u00ec t\u1eeb g\u00e3 kh\u1ed5ng l\u1ed3 n\u00e0y?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/facebook-marketing-nganh-duoc-pham-tai-sao-khong\/#1_Facebook_marketing_la_gi\" >1. Facebook marketing l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/facebook-marketing-nganh-duoc-pham-tai-sao-khong\/#2_Mot_so_yeu_to_xay_dung_chien_luoc_Facebook_marketing_thanh_cong\" >2. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Facebook marketing th\u00e0nh c\u00f4ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/facebook-marketing-nganh-duoc-pham-tai-sao-khong\/#21_Xac_dinh_muc_tieu_chien_dich\" >2.1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/facebook-marketing-nganh-duoc-pham-tai-sao-khong\/#22_Xac_dinh_dung_doi_tuong_muc_tieu\" >2.2. X\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/facebook-marketing-nganh-duoc-pham-tai-sao-khong\/#23_Content_thu_hut_va_da_dang\" >2.3. Content thu h\u00fat v\u00e0 \u0111a d\u1ea1ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/facebook-marketing-nganh-duoc-pham-tai-sao-khong\/#24_Len_ke_hoach_dang_bai\" >2.4. L\u00ean k\u1ebf ho\u1ea1ch \u0111\u0103ng b\u00e0i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/facebook-marketing-nganh-duoc-pham-tai-sao-khong\/#25_Hoc_hoi_tu_doi_thu\" >2.5. H\u1ecdc h\u1ecfi t\u1eeb \u0111\u1ed1i th\u1ee7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/facebook-marketing-nganh-duoc-pham-tai-sao-khong\/#26_Theo_doi_bao_cao_insight_thuong_xuyen\" >2.6. Theo d\u00f5i b\u00e1o c\u00e1o insight th\u01b0\u1eddng xuy\u00ean<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/facebook-marketing-nganh-duoc-pham-tai-sao-khong\/#3_Tai_sao_nganh_duoc_pham_nen_marketing_tren_nen_tang_Facebook\" >3. T\u1ea1i sao ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00ean marketing tr\u00ean n\u1ec1n t\u1ea3ng Facebook?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/facebook-marketing-nganh-duoc-pham-tai-sao-khong\/#31_Doi_tuong_khach_hang_la_nhung_%E2%80%9Cbac_phu_huynh%E2%80%9D\" >3.1. \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng \u201cb\u1eadc ph\u1ee5 huynh\u201d\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/facebook-marketing-nganh-duoc-pham-tai-sao-khong\/#32_Quang_cao_ca_the_hoa\" >3.2. Qu\u1ea3ng c\u00e1o c\u00e1 th\u1ec3 h\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/facebook-marketing-nganh-duoc-pham-tai-sao-khong\/#33_Sang_tao_nhung_van_dam_bao_thong_tin_chinh_xac\" >3.3. S\u00e1ng t\u1ea1o nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o th\u00f4ng tin ch\u00ednh x\u00e1c<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Facebook_marketing_la_gi\"><\/span><span style=\"font-size: 100%; color: #017ab7;\">1. Facebook marketing l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Facebook marketing<\/strong> l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 t\u1ea5t c\u1ea3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng marketing di\u1ec5n ra tr\u00ean n\u1ec1n t\u1ea3ng Facebook. M\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng marketing c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n tr\u00ean Facebook nh\u01b0 x\u00e2y d\u1ef1ng fanpage, x\u00e2y d\u1ef1ng h\u1ed9i nh\u00f3m (group), c\u1ed9ng \u0111\u1ed3ng, t\u00ecm ki\u1ebfm v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, truy\u1ec1n t\u1ea3i n\u1ed9i dung v\u00e0 th\u1ef1c hi\u1ec7n ch\u1ea1y qu\u1ea3ng c\u00e1o (Facebook Ads).<\/p>\n<p>Theo th\u1ed1ng k\u00ea g\u1ea7n nh\u1ea5t, Facebook l\u00e0 nh\u00e0 th\u1ed1ng tr\u1ecb v\u1edbi 1,84 t\u1ef7 ng\u01b0\u1eddi v\u00e0o n\u0103m 2021. d\u00f9ng tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi v\u00e0 con s\u1ed1 n\u00e0y kh\u00f4ng ng\u1eebng t\u0103ng. Quan tr\u1ecdng h\u01a1n th\u1ebf, Facebook \u0111ang nhanh ch\u00f3ng tr\u1edf th\u00e0nh ngu\u1ed3n ch\u00ednh cho ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm th\u00f4ng tin s\u1ee9c kh\u1ecfe. Trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a National Research Corp., h\u01a1n 40% ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm c\u00e1c th\u00f4ng tin s\u1ee9c kh\u1ecfe tr\u00ean c\u00e1c social media v\u00e0 g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 (94%) \u0111\u1ec1u s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng Facebook. Social media n\u00f3i chung ve\u00e0 Facebook n\u00f3i ri\u00eang cung c\u1ea5p m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng hai chi\u1ec1u \u0111\u1ec3 marketing v\u1ec1 y t\u1ebf v\u00e0 d\u01b0\u1ee3c ph\u1ea9m.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Mot_so_yeu_to_xay_dung_chien_luoc_Facebook_marketing_thanh_cong\"><\/span><span style=\"color: #017ab7;\">2. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Facebook marketing th\u00e0nh <span style=\"font-size: 100%;\">c\u00f4ng<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trong giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a chi\u1ebfn d\u1ecbch Facebook marketing, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p ch\u01b0a th\u1eadt s\u1ef1 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n \u0111ang v\u1ea5p ph\u1ea3i m\u1ed9t s\u1ed1 tr\u1edf ng\u1ea1i v\u00e0 kh\u00f4ng bi\u1ebft thay \u0111\u1ed5i t\u1eeb \u0111\u00e2u, \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t v\u00e0i b\u00ed quy\u1ebft nh\u1ecf gi\u00fap b\u1ea1n n\u00e2ng cao s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch Facebook marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"21_Xac_dinh_muc_tieu_chien_dich\"><\/span><span style=\"color: #017ab7;\">2.1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vi\u1ec7c \u0111\u1ea7u ti\u00ean c\u1ea7n l\u00e0m ch\u00ednh l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean khi h\u01b0\u1edbng t\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Facebook marketing. M\u1ed7i chi\u1ebfn d\u1ecbch Facebook Marketing c\u00f3 th\u1ec3 c\u00f3 c\u00e1c m\u1ee5c ti\u00eau kh\u00e1c nhau. V\u00e0 thay v\u00ec ch\u1ec9 quan t\u00e2m \u0111\u1ebfn \u201cl\u01b0\u1ee3t th\u00edch\u201d, b\u1ea1n h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 quan tr\u1ecdng h\u01a1n nh\u01b0 m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn v\u00e0 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_Xac_dinh_dung_doi_tuong_muc_tieu\"><\/span><span style=\"color: #017ab7;\">2.2. X\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng Facebook Marketing \u0111\u1ec3 kinh doanh, b\u1ea1n n\u00ean bi\u1ebft ai l\u00e0 ng\u01b0\u1eddi s\u1ebd mua s\u1ea3n ph\u1ea9m v\u00e0 ai l\u00e0 ng\u01b0\u1eddi s\u1ebd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. N\u1ebfu Facebook l\u00e0 m\u1ed9t \u0111\u1ea5t n\u01b0\u1edbc, \u0111\u00e2y s\u1ebd l\u00e0 n\u01a1i c\u00f3 d\u00e2n s\u1ed1 cao nh\u1ea5t th\u1ebf gi\u1edbi. V\u00ec th\u1ebf, t\u00f9y v\u00e0o s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 hay m\u1ee5c \u0111\u00edch m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn t\u1ec7p kh\u00e1ch h\u00e0ng ri\u00eang (demographic) cho m\u00ecnh. Vi\u1ec7c hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau gi\u00fap b\u1ea1n n\u1eafm b\u1eaft t\u1ed1t h\u01a1n trong vi\u1ec7c t\u1ea1o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c thu h\u00fat, chuy\u1ec3n \u0111\u1ed5i v\u00e0 mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1i \u0111a.<\/p>\n<p>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i c\u1ee7a b\u1ea1n l\u00e0 ai, h\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n nh\u1eefng c\u00e2u h\u1ecfi sau:<\/p>\n<ul>\n<li>Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai?<\/li>\n<li>\u0110\u1ed9 tu\u1ed5i c\u1ee7a h\u1ecd trong kho\u1ea3ng n\u00e0o?<\/li>\n<li>S\u1edf th\u00edch c\u1ee7a h\u1ecd l\u00e0 g\u00ec?<\/li>\n<li>H\u1ecd \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng th\u00f4ng tin nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2307 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/43083499_295640587705075_5545059459266510848_n-594x600.jpg\" alt=\"facebook marketing\" width=\"594\" height=\"600\" \/><\/p>\n<p>\u0110\u1ec3 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi \u0111\u00f3, h\u00e3y \u0111i s\u00e2u v\u00e0o trang ph\u00e2n t\u00edch Facebook. N\u00f3 c\u00f3 r\u1ea5t nhi\u1ec1u th\u00f4ng tin li\u00ean quan (gi\u1edbi t\u00ednh, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n,&#8230;). B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n xung quanh th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Nh\u1eefng kh\u00e1ch h\u00e0ng tham gia v\u00e0o cu\u1ed9c tr\u00f2 chuy\u1ec7n n\u00e0y c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"23_Content_thu_hut_va_da_dang\"><\/span><span style=\"color: #017ab7;\">2.3. Content thu h\u00fat v\u00e0 \u0111a d\u1ea1ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u201cContent is King\u201d l\u00e0 c\u00e2u ch\u00e2m ng\u00f4n c\u1ee7a m\u1ecdi chi\u1ebfn d\u1ecbch marketing. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng content thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng?<\/p>\n<p><strong><em>Thu h\u00fat:\u00a0 <\/em><\/strong>H\u00e3y \u0111\u1eb7t b\u1ea3n th\u00e2n \u1edf v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, khi b\u1ea1n l\u01b0\u1edbt tin t\u1ee9c tr\u00ean trang Facebook, c\u00f3 ph\u1ea3i \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean khi\u1ebfn b\u1ea1n c\u1ea3m th\u1ea5y \u1ea5n t\u01b0\u1ee3ng v\u00e0 \u1edf l\u1ea1i l\u00e2u h\u01a1n \u1edf b\u00e0i vi\u1ebft \u0111\u00f3 th\u01b0\u1eddng l\u00e0 c\u00e1c h\u00ecnh \u1ea3nh hay video l\u1ea1 m\u1eaft. Khi \u0111\u00f3, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng chuy\u1ec3n sang giai \u0111o\u1ea1n th\u1ee9 hai, \u0111\u00f3 l\u00e0 m\u1ee5c ti\u00eau thuy\u1ebft ph\u1ee5c th\u00f4ng qua content. Th\u1eadt kh\u00f4ng ngoa khi n\u00f3i r\u1eb1ng Facebook l\u00e0 v\u00f9ng \u0111\u1ea5t m\u00e0u m\u1ee1 c\u1ee7a \u201ccontent\u201d. V\u00ec th\u1ebf, n\u1ebfu b\u1ea1n mu\u1ed1n s\u1edf h\u1eefu ph\u1ea7n n\u1ed9i dung h\u1ea5p d\u1eabn b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 cho chi ph\u00ed s\u00e1ng t\u1ea1o content (text, h\u00ecnh \u1ea3nh, video). Th\u1eadt ra, s\u1ef1 thu h\u00fat c\u00f2n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1edfi vi\u1ec7c b\u1ea1n \u0111\u00e3 mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb g\u00ec cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p><strong><em>\u0110a d\u1ea1ng:<\/em><\/strong> M\u1ed9t trong nh\u1eefng \u01b0u th\u1ebf c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean Facebook ch\u00ednh l\u00e0 c\u00e1c marketer c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c nhau \u0111\u01b0\u1ee3c cung c\u1ea5p s\u1eb5n nh\u01b0 b\u00e0i \u0111\u0103ng (Facebook post), viral video, qu\u1ea3ng c\u00e1o b\u1ed9 s\u01b0u t\u1eadp (Collection Ads), qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c (Canvas Ads),&#8230; Vi\u1ec7c th\u1eed nghi\u1ec7m \u0111a d\u1ea1ng nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c nhau gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u00ecm ra c\u00e1c n\u1ed9i dung v\u00e0 h\u00ecnh th\u1ee9c hi\u1ec7u qu\u1ea3 nh\u1ea5t \u00a0\u0111\u1ec3 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn h\u1ecd t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. \u0110\u1ec3 b\u00e0i \u0111\u0103ng th\u00eam sinh \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi, tr\u00f2 ch\u01a1i, kh\u1ea3o s\u00e1t,&#8230;<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, h\u00ecnh th\u1ee9c \u0111\u1eaft ti\u1ec1n nh\u1ea5t c\u1ee7a facebook marketing ch\u00ednh l\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean, \u0111\u00e2y l\u1ea1i l\u00e0 m\u1ed9t trong nh\u1eefng lo\u1ea1i h\u00ecnh d\u1ecbch v\u1ee5 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3 nh\u1ea5t hi\u1ec7n nay. N\u00f3 cho ph\u00e9p b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. Qua \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh nh\u01b0 ph\u1ea7n 2.2 v\u00ed d\u1ee5: \u0111\u1ed9 tu\u1ed5i, s\u1edf th\u00edch, xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c,&#8230;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"24_Len_ke_hoach_dang_bai\"><\/span><span style=\"color: #017ab7;\">2.4. L\u00ean k\u1ebf ho\u1ea1ch \u0111\u0103ng b\u00e0i<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C\u00e1c trang (page) hay nh\u00f3m (group) th\u01b0\u1eddng \u0111\u0103ng h\u01a1n 16 b\u00e0i \u0111\u0103ng m\u1ed7i th\u00e1ng \u0111\u1ec3 t\u1ea1o ra l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp nhi\u1ec1u h\u01a1n. Vi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t l\u01b0\u1ee3ng th\u1eddi gian \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 t\u1ea1o ra c\u00e1c b\u00e0i \u0111\u0103ng v\u1edbi n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb. V\u00ec th\u1ebf, b\u1ea1n c\u1ea7n l\u00ean s\u1eb5n m\u1ed9t k\u1ebf ho\u1ea1ch ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n v\u1ec1 chuy\u00ean m\u1ee5c v\u00e0 n\u1ed9i dung.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, l\u1ef1a ch\u1ecdn khung th\u1eddi gian v\u00e0ng \u0111\u1ec3 \u0111\u0103ng c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch gi\u00fap b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn h\u01a1n. S\u1eed d\u1ee5ng ch\u1ee9c n\u0103ng l\u00ean l\u1ecbch \u0111\u0103ng tr\u00ean facebook c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e2n ph\u1ed1i b\u00e0i vi\u1ebft hi\u1ec7u qu\u1ea3. Tr\u00ean th\u1ef1c t\u1ebf, kh\u00f4ng c\u00f3 khung th\u1eddi gian quy \u0111\u1ecbnh c\u1ee5 th\u1ec3 v\u00ec t\u00f9y v\u00e0o l\u0129nh v\u1ef1c v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 gi\u1edd \u0111\u0103ng c\u00f3 th\u1ec3 kh\u00e1c nhau.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n, h\u1ea7u h\u1ebft c\u00e1c ho\u1ea1t \u0111\u1ed9ng ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe s\u1edf h\u1eefu th\u1eddi gian t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i cao nh\u1ea5t l\u00e0 t\u1eeb 7h &#8211; 8h30 v\u00e0o bu\u1ed5i s\u00e1ng, bu\u1ed5i tr\u01b0a l\u00e0 t\u1eeb 12h-14h v\u00e0 bu\u1ed5i t\u1ed1i 20h-22h.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"25_Hoc_hoi_tu_doi_thu\"><\/span><span style=\"color: #017ab7;\">2.5. H\u1ecdc h\u1ecfi t\u1eeb \u0111\u1ed1i th\u1ee7<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch Facebook marketing, c\u00f3 th\u1ec3 b\u1ea1n v\u1eabn ch\u01b0a bi\u1ebft m\u00ecnh c\u00f3 th\u1ec3 khai th\u00e1c nh\u1eefng n\u1ed9i dung hay \u0111\u0103ng b\u00e0i v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o l\u00e0 hi\u1ec7u qu\u1ea3. Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, t\u1ea1i sao b\u1ea1n l\u1ea1i kh\u00f4ng h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u1ec9? H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 l\u00e0m, v\u00ec v\u1eady, tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i nh\u1eefng th\u00e0nh c\u00f4ng c\u0169ng nh\u01b0 th\u1ea5t b\u1ea1i c\u1ee7a h\u1ecd v\u00e0 r\u00fat ra \u0111\u01b0\u1ee3c nh\u1eefng b\u00e0i h\u1ecdc cho m\u00ecnh.<\/p>\n<p>Khi xem x\u00e9t \u0111\u1ed1i th\u1ee7, b\u1ea1n c\u1ea7n ch\u00fa \u00fd:<\/p>\n<ul>\n<li>\u0110o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n<li>\u01af\u1edbc t\u00ednh v\u1ecb tr\u00ed\/ m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/li>\n<li>Nh\u1eefng d\u1ea1ng content n\u00e0o s\u1ebd g\u00e2y h\u1ee9ng th\u00fa ho\u1eb7c kh\u00f3 ch\u1ecbu cho ng\u01b0\u1eddi \u0111\u1ecdc<\/li>\n<\/ul>\n<p>V\u00e0 hi\u1ec7n nay, Facebook s\u1ebd gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng l\u00e0m \u0111\u01b0\u1ee3c vi\u1ec7c \u0111\u00f3 b\u1eb1ng m\u1ed9t t\u00ednh n\u0103ng ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh mi\u1ec5n ph\u00ed. B\u1ea1n s\u1ebd t\u00ecm th\u1ea5y n\u00f3 trong ph\u1ea7n \u201cC\u00e1c trang \u0111\u1ec3 xem\u201d b\u00ean d\u01b0\u1edbi trang \u201cT\u1ed5ng quan\u201d th\u00f4ng tin chi ti\u1ebft c\u1ee7a Facebook. Sau khi th\u00eam trang c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 th\u1ea5y t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i, b\u00e0i \u0111\u0103ng m\u1edbi v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c trong tu\u1ea7n qua.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2306 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/facebook-insight-2-600x282.png\" alt=\"facebook marketing\" width=\"600\" height=\"282\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"26_Theo_doi_bao_cao_insight_thuong_xuyen\"><\/span><span style=\"color: #017ab7;\">2.6. Theo d\u00f5i b\u00e1o c\u00e1o insight th\u01b0\u1eddng xuy\u00ean<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C\u0169ng nh\u01b0 c\u00e1c n\u1ec1n t\u1ea3ng <a href=\"https:\/\/hedima.vn\/journey\/digital-marketing-trong-nganh-cham-soc-suc-khoe\/\">digital marketing<\/a> kh\u00e1c, hi\u1ec7u su\u1ea5t c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng \u1edf m\u1ee9c \u0111\u1ed9 chi ti\u1ebft c\u1ef1c k\u1ef3 cao. Facebook cung c\u1ea5p nhi\u1ec1u lo\u1ea1i ch\u1ec9 s\u1ed1 trong giao di\u1ec7n qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh, cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ea1o c\u00e1c b\u00e1o c\u00e1o t\u00f9y ch\u1ec9nh m\u1ea1nh m\u1ebd theo d\u00f5i t\u1ea5t c\u1ea3 c\u00e1c chi ti\u1ebft c\u1ea7n thi\u1ebft v\u1ec1 hi\u1ec7u su\u1ea5t chi\u1ebfn d\u1ecbch theo th\u1eddi gian. H\u00e3y \u1ee9ng d\u1ee5ng th\u1eed nghi\u1ec7m A \/ B tr\u01b0\u1edbc khi ch\u1ea1y tr\u00ean di\u1ec7n r\u1ed9ng. B\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m c\u00e1c l\u1ef1a ch\u1ecdn thay th\u1ebf, nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 nhanh ch\u00f3ng tinh ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd v\u00e0 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i nhanh h\u01a1n &#8211; c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch trong v\u00e0i tu\u1ea7n thay v\u00ec v\u00e0i th\u00e1ng ho\u1eb7c qu\u00fd.<\/p>\n<figure id=\"attachment_2304\" aria-describedby=\"caption-attachment-2304\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2304\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/fanpage-bi-giam-tuong-tac-600x534.png\" alt=\"Facebook marketing\" width=\"600\" height=\"534\" \/><figcaption id=\"caption-attachment-2304\" class=\"wp-caption-text\"><em>Facebook Page Insights<\/em><\/figcaption><\/figure>\n<p>\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 l\u1eafng nghe v\u00e0 th\u1ea5u hi\u1ec3u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c nhi\u1ec1u h\u01a1n nh\u1eefng n\u1ed9i dung m\u00e0 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u v\u00e0 h\u1ea1n ch\u1ebf \u0111\u0103ng nh\u1eefng lo\u1ea1i b\u00e0i vi\u1ebft.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Tai_sao_nganh_duoc_pham_nen_marketing_tren_nen_tang_Facebook\"><\/span><span style=\"font-size: 100%; color: #017ab7;\">3. T\u1ea1i sao ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00ean marketing tr\u00ean n\u1ec1n t\u1ea3ng Facebook?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"31_Doi_tuong_khach_hang_la_nhung_%E2%80%9Cbac_phu_huynh%E2%80%9D\"><\/span><span style=\"color: #017ab7;\">3.1. \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng \u201cb\u1eadc ph\u1ee5 huynh\u201d\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t s\u1ed1 nh\u00e0 s\u1ea3n xu\u1ea5t d\u01b0\u1ee3c ph\u1ea9m c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng Facebook kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a h\u1ecd, nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng ng\u01b0\u1eddi d\u00f9ng tr\u00ean 45 tu\u1ed5i ho\u1ea1t \u0111\u1ed9ng kh\u00e1 t\u00edch c\u1ef1c tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. Nh\u1eefng b\u1eadc ph\u1ee5 huynh d\u00e0nh th\u1eddi gian tr\u00ean Facebook nhi\u1ec1u h\u01a1n 1,3 l\u1ea7n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u01b0a c\u00f3 con c\u00f3 trong c\u00f9ng \u0111\u1ed9 tu\u1ed5i. Ngo\u00e0i ra, Facebook nh\u1eadn th\u1ea5y r\u1eb1ng 82% ng\u01b0\u1eddi d\u00f9ng tr\u00ean 45 tu\u1ed5i n\u00f3i r\u1eb1ng c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i cho ph\u00e9p h\u1ecd k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n<p>\u0110\u1eb7c bi\u1ec7t, nh\u1eefng ph\u1ee5 n\u1eef l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c l\u00e0m m\u1eb9 th\u01b0\u1eddng xuy\u00ean t\u00ecm ki\u1ebfm v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c group facebook b\u1edfi h\u1ecd c\u00f3 r\u1ea5t nhi\u1ec1u th\u1eafc m\u1eafc trong giai \u0111o\u1ea1n \u0111\u00f3. B\u1ea1n mu\u1ed1n t\u1ea1o m\u1ed9t c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f3 r\u1ea5t nhi\u1ec1u c\u1ed9ng \u0111\u1ed3ng d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi ch\u0103m s\u00f3c b\u1ec7nh nh\u00e2n. H\u1ecd c\u00f3 m\u1ed9t ng\u01b0\u1eddi th\u00e2n y\u00eau \u0111ang m\u1eafc m\u1ed9t ch\u1ee9ng b\u1ec7nh n\u00e0o \u0111\u00f3 v\u00e0 c\u00e1c nh\u00f3m tr\u1edf th\u00e0nh c\u00e1ch \u0111\u1ec3 h\u1ecd tr\u00fat b\u1ea7u t\u00e2m s\u1ef1, chia s\u1ebb ho\u00e0n c\u1ea3nh c\u0169ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng \u00e1n \u0111i\u1ec1u tr\u1ecb kh\u00e1c nhau.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"32_Quang_cao_ca_the_hoa\"><\/span><span style=\"color: #017ab7;\">3.2. Qu\u1ea3ng c\u00e1o c\u00e1 th\u1ec3 h\u00f3a<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u1ede c\u1ea5p \u0111\u1ed9 c\u01a1 b\u1ea3n, Facebook c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau ng\u01b0\u1eddi d\u00f9ng theo \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh v\u00e0 thi\u1ebft b\u1ecb truy c\u1eadp, nh\u01b0ng n\u00f3 c\u0169ng c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau theo s\u1edf th\u00edch v\u00e0 v\u1ecb tr\u00ed c\u1ee5 th\u1ec3. Facebook \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t bi\u1ec3u \u0111\u1ed3 s\u1edf th\u00edch, n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau m\u1ecdi ng\u01b0\u1eddi d\u1ef1a tr\u00ean nh\u1eefng th\u1ee9 h\u1ecd quan t\u00e2m, nh\u1eefng ng\u01b0\u1eddi h\u1ecd theo d\u00f5i v\u00e0 c\u00e1c trang h\u1ecd th\u00edch. \u0110\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 marketing \u0111\u1ea1i ch\u00fang th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n tr\u00ean truy\u1ec1n h\u00ecnh. Facebook c\u00f3 th\u1ec3 gi\u00fap marketing d\u01b0\u1ee3c ph\u1ea9m \u0111i s\u00e2u v\u00e0o g\u1ed1c r\u1ec5 v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c b\u1ec7nh nh\u00e2n \u0111ang g\u1eb7p ph\u1ea3i ch\u1ee9 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 tu\u1ed5i v\u00e0 gi\u1edbi t\u00ednh.<\/p>\n<p>Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, Facebook \u0111\u00e3 m\u1edf ra ti\u1ec1m n\u0103ng qu\u1ea3ng c\u00e1o m\u1edbi cho ng\u00e0nh y t\u1ebf v\u00e0 d\u01b0\u1ee3c ph\u1ea9m v\u1edbi c\u00e1c thu\u1ed1c kh\u00f4ng k\u00ea \u0111\u01a1n (OTC) v\u00e0 thi\u1ebft b\u1ecb y t\u1ebf, c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe tr\u00ean quy m\u00f4 l\u1edbn b\u1eb1ng c\u00e1ch khai th\u00e1c s\u1ee9c m\u1ea1nh m\u00e0 facebook mang l\u1ea1i.<\/p>\n<blockquote><p><em>Pfizer, Allergan, Merck v\u00e0 GlaxoSmithKline (GSK) n\u1eb1m trong s\u1ed1 10 h\u00e3ng d\u01b0\u1ee3c chi ti\u00eau cho qu\u1ea3ng c\u00e1o nhi\u1ec1u nh\u1ea5t c\u1ee7a Facebook v\u00e0o n\u0103m 2019<\/em><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"33_Sang_tao_nhung_van_dam_bao_thong_tin_chinh_xac\"><\/span><span style=\"color: #017ab7;\">3.3. S\u00e1ng t\u1ea1o nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o th\u00f4ng tin ch\u00ednh x\u00e1c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u1edbi Y t\u1ebf v\u00e0 d\u01b0\u1ee3c ph\u1ea9m, th\u00f4ng tin ch\u00ednh x\u00e1c l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng. Th\u1ebf nh\u01b0ng, v\u1edbi ng\u01b0\u1eddi d\u00f9ng, nh\u1eefng th\u00f4ng tin qu\u00e1 d\u00e0i l\u1ea1i khi\u1ebfn h\u1ecd cho\u00e1ng ng\u1ee3p v\u00e0 nh\u00e0m ch\u00e1n. M\u1eb7t kh\u00e1c, hi\u1ec7n nay, h\u1ecd d\u1ec5 d\u00e0ng l\u1ea1c l\u1ed1i tr\u01b0\u1edbc v\u00f4 v\u00e0ng th\u00f4ng tin v\u1ec1 s\u1ee9c kh\u1ecfe \u0111\u1ea7y r\u1eaby tr\u00ean internet nh\u01b0ng kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh t\u00ednh x\u00e1c th\u1ef1c c\u1ee7a n\u00f3. V\u00ec v\u1eady, Facebook marketing \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i ho\u00e0n to\u00e0n m\u1edbi gi\u00fap h\u1ecd c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i \u0111\u1ea7y \u0111\u1ee7 v\u00e0 ch\u00ednh x\u00e1c c\u00e1c th\u00f4ng tin v\u1ec1 b\u1ec7nh, v\u1ec1 s\u1ea3n ph\u1ea9m thu\u1ed1c, ch\u1ea1y c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing li\u00ean quan tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng m\u00e0 h\u1ea7u nh\u01b0 kh\u00f4ng ph\u1ea3i m\u1ea5t ph\u00ed. T\u1eeb \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 g\u00f3p ph\u1ea7n t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p>Th\u1ed1ng k\u00ea cho th\u1ea5y h\u01a1n 100 tri\u1ec7u gi\u1edd xem video tr\u00ean Facebook m\u1ed7i ng\u00e0y v\u00e0 c\u00e1c marketer d\u01b0\u1ee3c ph\u1ea9m \u0111\u00e3 \u0111\u01b0a video c\u1ee7a h\u1ecd l\u00ean n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n. C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t thu\u1ed1c nh\u01b0 Pfizer c\u0169ng \u0111ang b\u1eaft \u0111\u1ea7u th\u1eed nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m phong ph\u00fa h\u01a1n c\u1ee7a Facebook nh\u01b0 Canvas, k\u1ebft h\u1ee3p v\u0103n b\u1ea3n, li\u00ean k\u1ebft, h\u00ecnh \u1ea3nh v\u00e0 video \u0111\u1ec3 c\u00f3 tr\u1ea3i nghi\u1ec7m qu\u1ea3ng c\u00e1o tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Th\u1eddi gian d\u1eebng trung b\u00ecnh tr\u00ean qu\u1ea3ng c\u00e1o Facebook Canvas l\u00e0 31 gi\u00e2y.<\/p>\n<p>V\u00e0 c\u00f2n c\u00f3 Facebook Carousel, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng cu\u1ed9n qua m\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh v\u00e0 t\u00edch h\u1ee3p video. \u0110\u00e2y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 storytelling marketing, mang \u0111\u1ebfn nh\u1eefng c\u00e2u chuy\u1ec7n th\u1eadt s\u1ef1 thu h\u00fat v\u1edbi ng\u01b0\u1eddi xem.Qu\u1ea3ng c\u00e1o Canvas v\u00e0 Carousel h\u1ea5p d\u1eabn v\u00ec c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb s\u1ef1 c\u00e2n b\u1eb1ng th\u00edch h\u1ee3p c\u1ee7a th\u00f4ng tin li\u00ean quan \u0111\u1ebfn thu\u1ed1c v\u00e0 kh\u1ea3 n\u0103ng thu h\u00fat v\u00e0 cung c\u1ea5p th\u00f4ng tin cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo nhi\u1ec1u c\u00e1ch t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau.<\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c18c689c4c0051796711' value='6a3c18c689c4c0051796711'><input type='hidden' id='bg-show-more-text-6a3c18c689c4c0051796711' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c18c689c4c0051796711' value='Show Less'><a id='bg-showmore-action-6a3c18c689c4c0051796711' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c18c689c4c0051796711' >\n<ol>\n<li><a href=\"https:\/\/www.strategyand.pwc.com\/gx\/en\/industries\/health.html\" target=\"_blank\" rel=\"noopener\">https:\/\/www.convergencepointmedia.com\/social-media-tips-for-pharma-and-healthcare-marketers\/<\/a><\/li>\n<li><a href=\"https:\/\/www.fiercepharma.com\/marketing\/swipe-up-for-pharma-consumers-see-more-facebook-and-instagram-ads-but-search-still-rules\" target=\"_blank\" rel=\"noopener\">https:\/\/www.fiercepharma.com\/marketing\/swipe-up-for-pharma-consumers-see-more-facebook-and-instagram-ads-but-search-still-rules<\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ti\u1ebfp t\u1ee5c v\u1edbi series b\u00e0i vi\u1ebft v\u1ec1 vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n social media (n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i) v\u00e0o marketing d\u01b0\u1ee3c ph\u1ea9m, trong b\u00e0i vi\u1ebft n\u00e0y, HEDIMA s\u1ebd mang \u0111\u1ebfn b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 marketing tr\u00ean n\u1ec1n t\u1ea3ng Facebook v\u00e0 ng\u00e0nh d\u01b0\u1ee3c c\u00f3 th\u1ec3 khai th\u00e1c g\u00ec t\u1eeb g\u00e3 kh\u1ed5ng l\u1ed3 [&#8230;]\n","protected":false},"author":13,"featured_media":2301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[51,102],"class_list":["post-2300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-facebook-marketing","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2300"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2301"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}