{"id":2291,"date":"2021-07-03T20:48:00","date_gmt":"2021-07-03T13:48:00","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2291"},"modified":"2021-07-03T20:48:00","modified_gmt":"2021-07-03T13:48:00","slug":"hedima-buzz-whats-new-in-june-2021","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-june-2021\/","title":{"rendered":"HEDIMA Buzz \u2013 What\u2019s new in june 2021?"},"content":{"rendered":"<p>Th\u00e1ng 6 \u0111\u00e3 tr\u00f4i qua v\u00e0 nh\u01b0 th\u00f4ng l\u1ec7, HEDIMA Buzz \u0111\u00e3 quay tr\u1edf l\u1ea1i v\u00e0 h\u1ee9a h\u1eb9n s\u1ebd mang l\u1ea1i nh\u1eefng tin t\u1ee9c, s\u1ef1 ki\u1ec7n n\u00f3ng h\u1ed5i nh\u1ea5t trong th\u00e1ng v\u1eeba qua. H\u00e3y c\u00f9ng nhau \u0111i\u1ec3m qua nh\u1eefng s\u1ef1 ki\u1ec7n n\u00f3ng h\u1ed5i trong th\u00e1ng v\u1eeba qua nh\u00e9!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-june-2021\/#1_Su_bat_tay_cua_thu_linh_ban_nhac_rock_huyen_thoai_Twisted_Sister_va_Bayer_trong_chien_dich_phi_loi_nhuan_tang_nhan_thuc_ve_ung_thu_tuyen_tien_liet\" >1. S\u1ef1 b\u1eaft tay c\u1ee7a th\u1ee7 l\u0129nh ban nh\u1ea1c rock huy\u1ec1n tho\u1ea1i Twisted Sister v\u00e0 Bayer trong\u00a0 chi\u1ebfn d\u1ecbch phi l\u1ee3i nhu\u1eadn t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 ung th\u01b0 tuy\u1ebfn ti\u1ec1n li\u1ec7t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-june-2021\/#2_Y_tuong_doc_dao_%E2%80%9CInside_Look%E2%80%9D_cua_hang_duoc_pham_Amgen_danh_cho_san_pham_Otezla\" >2. \u00dd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o \u201cInside Look\u201d c\u1ee7a h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Amgen d\u00e0nh cho s\u1ea3n ph\u1ea9m Otezla<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-june-2021\/#3_%E2%80%9CVim%E2%80%9D_app_%E2%80%93_ban_dong_hanh_moi_cho_benh_nhan_viem_khop_man_tinh\" >3. \u201cVim\u201d app &#8211; b\u1ea1n \u0111\u1ed3ng h\u00e0nh m\u1edbi cho b\u1ec7nh nh\u00e2n vi\u00eam kh\u1edbp m\u00e3n t\u00ednh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-june-2021\/#4_Sanofi_hop_tac_voi_nu_dien_vien_Molly_Ringwald_cho_chien_dich_%E2%80%9CThe_16_Vaccine%E2%80%9D_trong_phong_tranh_viem_mang_nao\" >4.\u00a0Sanofi h\u1ee3p t\u00e1c v\u1edbi n\u1eef di\u1ec5n vi\u00ean Molly Ringwald cho chi\u1ebfn d\u1ecbch \u201cThe 16 Vaccine\u201d trong ph\u00f2ng tr\u00e1nh vi\u00eam m\u00e0ng n\u00e3o:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Su_bat_tay_cua_thu_linh_ban_nhac_rock_huyen_thoai_Twisted_Sister_va_Bayer_trong_chien_dich_phi_loi_nhuan_tang_nhan_thuc_ve_ung_thu_tuyen_tien_liet\"><\/span><span style=\"color: #017ab7;\">1. S\u1ef1 b\u1eaft tay c\u1ee7a th\u1ee7 l\u0129nh ban nh\u1ea1c rock huy\u1ec1n tho\u1ea1i Twisted Sister v\u00e0 Bayer trong\u00a0 chi\u1ebfn d\u1ecbch phi l\u1ee3i nhu\u1eadn t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 ung th\u01b0 tuy\u1ebfn ti\u1ec1n li\u1ec7t<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>H\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Bayer th\u00e0nh l\u1eadp t\u1ed5 ch\u1ee9c Zero &#8211; the End of Prostate Cancer \u0111\u1ec3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ec7nh nh\u00e2n ung th\u01b0 tuy\u1ebfn ti\u1ec1n li\u1ec7t v\u1edbi m\u1ee5c \u0111\u00edch t\u0103ng nh\u1eadn th\u1ee9c, khuy\u1ebfn kh\u00edch t\u1ea7m so\u00e1t \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn \u0111i\u1ec1u tr\u1ecb s\u1edbm nh\u1ea5t.<\/p>\n<figure id=\"attachment_2292\" aria-describedby=\"caption-attachment-2292\" style=\"width: 880px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2292\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/Were-Not-Gonna-Take-It-Logo.jpg\" alt=\"S\u1ef1 b\u1eaft tay c\u1ee7a th\u1ee7 l\u0129nh ban nh\u1ea1c rock huy\u1ec1n tho\u1ea1i Twisted Sister v\u00e0 Bayer trong\u00a0 chi\u1ebfn d\u1ecbch phi l\u1ee3i nhu\u1eadn t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 ung th\u01b0 tuy\u1ebfn ti\u1ec1n li\u1ec7t\" width=\"880\" height=\"495\" \/><figcaption id=\"caption-attachment-2292\" class=\"wp-caption-text\">S\u1ef1 b\u1eaft tay c\u1ee7a th\u1ee7 l\u0129nh ban nh\u1ea1c rock huy\u1ec1n tho\u1ea1i Twisted Sister v\u00e0 Bayer trong\u00a0 chi\u1ebfn d\u1ecbch phi l\u1ee3i nhu\u1eadn t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 ung th\u01b0 tuy\u1ebfn ti\u1ec1n li\u1ec7t.<\/figcaption><\/figure>\n<p><em>T\u1ea1i sao l\u1ea1i l\u00e0 Jay Jay French, th\u1ee7 l\u0129nh ban nh\u1ea1c rock Twisted Sister, nh\u1eefng \u201ck\u1ebb th\u1ed1ng tr\u1ecb\u201d \u00e2m nh\u1ea1c th\u1eadp ni\u00ean 80?<\/em><\/p>\n<p><em>\u00a0<\/em>Chi\u1ebfn d\u1ecbch \u201cWe\u2019re Not Gonna Take It\u201d \u0111\u01b0\u1ee3c ph\u00e1t \u0111\u1ed9ng r\u1ed9ng r\u00e3i tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1, \u0111\u1eb7c bi\u1ec7t l\u00e0 social media. Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a h\u1ed9i Zero, \u00f4ng Jamie Bearse cho bi\u1ebft, \u00f4ng xem ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh l\u00e0 \u0111\u1ea1i di\u1ec7n cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch &#8211; nh\u1eefng ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng trung ni\u00ean 40-50 tu\u1ed5i.<\/p>\n<p><span style=\"color: #017ab7;\"><em>\u201cL\u1edbn l\u00ean c\u00f9ng \u00e2m nh\u1ea1c c\u1ee7a Twisted Sister, n\u00ean khi m\u00e0 Jay Jay n\u00f3i, b\u1ea1n s\u1ebd l\u1eafng nghe, anh \u1ea5y s\u1ebd gi\u00fap th\u00f4ng \u0111i\u1ec7p lan t\u1ecfa h\u01a1n.\u201d &#8211; Jamie Bearse.<\/em><\/span><\/p>\n<p>V\u1edbi xu h\u01b0\u1edbng l\u00fac b\u1ea5y gi\u1edd, nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c cho l\u00e0 l\u1edbn l\u00ean c\u00f9ng v\u1edbi \u00e2m nh\u1ea1c c\u1ee7a Twisted Sister. H\u01a1n th\u1ebf n\u1eefa, Jay Jay French l\u00e0 ng\u01b0\u1eddi truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1edbi c\u00e2u chuy\u1ec7n c\u1ee7a ch\u00ednh b\u1ea3n th\u00e2n \u00f4ng: khi b\u1ed1 \u00f4ng qua \u0111\u1eddi b\u1edfi c\u0103n b\u1ec7nh n\u00e0y, v\u00e0 v\u1edbi ti\u1ec1n s\u1eed gia \u0111\u00ecnh, b\u1ec7nh ung th\u01b0 c\u1ee7a \u00f4ng \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n s\u1edbm v\u00e0 \u0111ang \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t t\u1ed1t. Chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c thi b\u1eb1ng chu\u1ed7i podcast chia s\u1ebb c\u1ee7a French v\u00e0 nh\u1eefng b\u00e0i t\u1eadp, quiz gi\u00fap t\u0103ng nh\u1eadn th\u1ee9c c\u1ed9ng \u0111\u1ed3ng v\u1ec1 c\u0103n b\u1ec7nh n\u00e0y.<\/p>\n<p><span style=\"color: #017ab7;\"><em>\u00a0<\/em><em>\u201cJay Jay French, ng\u01b0\u1eddi \u0111\u00e3 chi\u1ebfn th\u1eafng ung th\u01b0 tuy\u1ebfn ti\u1ec1n li\u1ec7t, v\u1edbi s\u1ef1 ch\u1ee7 \u0111\u1ed9ng c\u1ee7a anh \u1ea5y v\u00e0 c\u00e1c b\u00e1c s\u0129, n\u00ean ch\u00fang t\u00f4i tin c\u00e2u chuy\u1ec7n c\u1ee7a anh \u1ea5y s\u1ebd t\u1ea1o c\u1ea3m h\u1ee9ng v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c \u0111\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng kh\u00e1c\u201d &#8211; Nelson Ambrogio, Bayer\u2019s SVP, General Manager Oncology US.<\/em><\/span><\/p>\n<p>Y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi, th\u1ea5u hi\u1ec3u insight, v\u00e0 truy\u1ec1n \u0111\u1ed9ng l\u1ef1c r\u1ea5t quan tr\u1ecdng trong chi\u1ebfn d\u1ecbch <a href=\"https:\/\/hedima.vn\/journey\/bi-quyet-lua-chon-influencer-cho-marketing-duoc\/\">influencer marketing<\/a> d\u01b0\u1ee3c ph\u1ea9m.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Y_tuong_doc_dao_%E2%80%9CInside_Look%E2%80%9D_cua_hang_duoc_pham_Amgen_danh_cho_san_pham_Otezla\"><\/span><span style=\"color: #017ab7;\">2. \u00dd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o \u201cInside Look\u201d c\u1ee7a h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Amgen d\u00e0nh cho s\u1ea3n ph\u1ea9m Otezla<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>V\u1edbi c\u00f4ng d\u1ee5ng ch\u00ednh c\u1ee7a thu\u1ed1c Otezla tr\u00ean b\u1ec7nh v\u1ea9y n\u1ebfn, h\u00e3ng d\u01b0\u1ee3c Amgen lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi m\u1ebb d\u00e0nh cho b\u1ec7nh nh\u00e2n. M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t tr\u00ean n\u1ec1n t\u1ea3ng Tiktok l\u00e0 makeup tutorial (h\u01b0\u1edbng d\u1eabn trang \u0111i\u1ec3m) thu h\u00fat h\u00e0ng tri\u1ec7u b\u1ea1n tr\u1ebb \u0111\u00f3n xem.<\/p>\n<figure id=\"attachment_2293\" aria-describedby=\"caption-attachment-2293\" style=\"width: 880px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2293\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/Otezla_Inside-Look_2021_Horizontal_Hero-Image.jpg\" alt=\"\u00dd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o \u201cInside Look\u201d c\u1ee7a h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Amgen d\u00e0nh cho s\u1ea3n ph\u1ea9m Otezla\" width=\"880\" height=\"495\" \/><figcaption id=\"caption-attachment-2293\" class=\"wp-caption-text\">\u00dd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o \u201cInside Look\u201d c\u1ee7a h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Amgen d\u00e0nh cho s\u1ea3n ph\u1ea9m Otezla<\/figcaption><\/figure>\n<p>\u0110\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i n\u00e0y, Amgen l\u00ean m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o, m\u1eddi chuy\u00ean gia makeup Allan Avendano, th\u1ef1c hi\u1ec7n m\u1ed9t video h\u01b0\u1edbng d\u1eabn make-up v\u00e0 chia s\u1ebb v\u1ec1 c\u00e2u chuy\u1ec7n kh\u00f3 kh\u0103n m\u00e0 m\u1ed9t chuy\u00ean gia trang \u0111i\u1ec3m g\u1eb7p ph\u1ea3i v\u1edbi c\u0103n b\u1ec7nh n\u00e0y.<\/p>\n<p>\u0110\u1ed3ng h\u00e0nh v\u1edbi anh c\u00f2n c\u00f3 b\u00e1c s\u0129 da li\u1ec5u Jennifer Soung, b\u00e1c s\u0129 tham gia trong bu\u1ed5i trang \u0111i\u1ec3m \u0111\u1ec3 cung c\u1ea5p nh\u1eefng l\u1eddi khuy\u00ean y t\u1ebf cho b\u1ec7nh nh\u00e2n v\u1ea9y n\u1ebfn.<\/p>\n<p><em>\u00a0<\/em><em>\u0110i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a chi\u1ebfn d\u1ecbch \u201cInside Look\u201d l\u00e0 g\u00ec?<\/em><\/p>\n<p>\u00dd t\u01b0\u1edfng n\u00e0y kh\u00f4ng ch\u1ec9 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i (d\u1ec5 lan t\u1ecfa v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng tr\u00ean social media nh\u01b0 Tiktok), m\u00e0 c\u00f2n \u0111\u01b0a ra m\u1ed9t gi\u1ea3i ph\u00e1p cho b\u1ec7nh nh\u00e2n v\u1ea3y n\u1ebfn khi m\u00e0 makeup th\u01b0\u1eddng g\u00e2y c\u1ea3m gi\u00e1c kh\u00f4ng h\u1ec1 d\u1ec5 ch\u1ecbu. Nh\u01b0ng ai m\u00e0 kh\u00f4ng mu\u1ed1n m\u00ecnh \u0111\u1eb9p h\u01a1n, nh\u1ea5t l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u1ef1 ti v\u1ec1 da c\u1ee7a m\u00ecnh? N\u00ean \u00fd t\u01b0\u1edfng n\u00e0y th\u1eadt s\u1ef1 th\u00fa v\u1ecb v\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft cho nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<p><span style=\"color: #017ab7;\"><em>\u201cHe is deeply passionate about sharing his journey with psoriasis to help inspire others to realize that what really matters is who you are on the inside, the campaign is all about making people feel their best, inspiring them to try new things and, as Allan notes, have fun.\u201d &#8211; Kave Niksefat, Amgen\u2019s VP and general manager of the inflammation business.<\/em><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_%E2%80%9CVim%E2%80%9D_app_%E2%80%93_ban_dong_hanh_moi_cho_benh_nhan_viem_khop_man_tinh\"><\/span><span style=\"color: #017ab7;\">3. \u201cVim\u201d app &#8211; b\u1ea1n \u0111\u1ed3ng h\u00e0nh m\u1edbi cho b\u1ec7nh nh\u00e2n vi\u00eam kh\u1edbp m\u00e3n t\u00ednh<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Arthritis Foundation (H\u1ed9i Vi\u00eam kh\u1edbp Th\u1ebf gi\u1edbi) \u0111\u00e3 c\u00f4ng b\u1ed1 ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh m\u1edbi c\u1ee7a c\u00e1c b\u1ec7nh nh\u00e2n vi\u00eam kh\u1edbp m\u00e3n t\u00ednh &#8211; \u201cVim\u201d app v\u00e0o \u0111\u1ea7u th\u00e1ng 6. Vim c\u00f3 ngh\u0129a l\u00e0 n\u0103ng l\u01b0\u1ee3ng v\u00e0 nhi\u1ec7t huy\u1ebft, H\u1ed9i hy v\u1ecdng Vim c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi b\u1ec7nh c\u00f3 m\u1ed9t cu\u1ed9c s\u1ed1ng t\u1ed1t h\u01a1n.<\/p>\n<figure id=\"attachment_2294\" aria-describedby=\"caption-attachment-2294\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2294\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/VIM-MockUp-800x600-1.jpg\" alt=\"\u201cVim\u201d app - b\u1ea1n \u0111\u1ed3ng h\u00e0nh m\u1edbi cho b\u1ec7nh nh\u00e2n vi\u00eam kh\u1edbp m\u00e3n t\u00ednh\" width=\"800\" height=\"600\" \/><figcaption id=\"caption-attachment-2294\" class=\"wp-caption-text\">\u201cVim\u201d app &#8211; b\u1ea1n \u0111\u1ed3ng h\u00e0nh m\u1edbi cho b\u1ec7nh nh\u00e2n vi\u00eam kh\u1edbp m\u00e3n t\u00ednh<\/figcaption><\/figure>\n<p>\u00dd t\u01b0\u1edfng n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u1edbi k\u1ebft lu\u1eadn r\u1eb1ng: 87% b\u1ec7nh nh\u00e2n vi\u00eam kh\u1edbp c\u1ea3m th\u1ea5y nh\u1eefng c\u01a1n \u0111au n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn cu\u1ed9c s\u1ed1ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng h\u1eb1ng ng\u00e0y c\u1ee7a h\u1ecd. V\u00e0 app n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n tr\u00ean n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng \u201cnh\u1eefng m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n\u201d \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ed1ng.<\/p>\n<p>V\u1edbi Vim, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u1eb7t nh\u1eefng m\u1ee5c ti\u00eau r\u1ea5t \u0111\u01a1n gi\u1ea3n nh\u01b0 ng\u1ee7, \u0103n u\u1ed1ng khoa h\u1ecdc, gi\u1ea3m c\u00e2n, ki\u1ec3m so\u00e1t c\u01a1n \u0111au, gi\u1ea3m stress hay nh\u1eefng \u0111i\u1ec1u tr\u1ecb h\u1ed7 tr\u1ee3. Ngo\u00e0i ra, Vim c\u00f2n c\u00f3 nh\u1eefng t\u00ednh n\u0103ng \u0111\u1eb7c bi\u1ec7t nh\u01b0 theo d\u00f5i thu\u1ed1c m\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng (c\u1ea3 OTC v\u00e0 ETC), v\u00e0 c\u00f3 chuy\u00ean m\u1ee5c n\u00e2ng cao ki\u1ebfn th\u1ee9c c\u0169ng nh\u01b0 share l\u00ean social media.<\/p>\n<p>Nh\u00e0 t\u00e0i tr\u1ee3 cho chi\u1ebfn d\u1ecbch n\u00e0y h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Johnson &amp; Johnson, v\u1edbi s\u1ef1 \u0111\u1ed3ng h\u00e0nh l\u00e2u d\u00e0i gi\u1eefa H\u1ed9i v\u00e0 h\u00e3ng d\u01b0\u1ee3c, Vim kh\u00f4ng ch\u1ec9 cung c\u1ea5p cho b\u1ec7nh nh\u00e2n nh\u1eefng th\u00f4ng tin ch\u00ednh th\u1ed1ng, m\u00e0 c\u00f2n l\u00e0 nh\u1eefng n\u1ed9i dung thi\u1ebft th\u1ef1c d\u1ef1a tr\u00ean s\u1ef1 \u0111\u1ea7u t\u01b0 nghi\u00ean c\u1ee9u trong m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i. T\u1ea1i Vi\u1ec7t Nam, c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m c\u0169ng \u0111ang g\u1ea5p r\u00fat tri\u1ec3n khai nh\u1eefng d\u1ef1 \u00e1n t\u01b0\u01a1ng t\u1ef1 \u00fd t\u01b0\u1edfng r\u1ea5t hi\u1ec7u qu\u1ea3 n\u00e0y.<\/p>\n<p><em>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a Vim app l\u00e0 g\u00ec?<\/em><\/p>\n<p>\u0110\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m cho ng\u01b0\u1eddi d\u00f9ng, kh\u00e1c v\u1edbi nh\u1eefng app kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng, Vim ch\u1ec9 ch\u1ecdn l\u1ecdc nh\u1eefng th\u00f4ng tin m\u00e0 ng\u01b0\u1eddi d\u00f9ng mong mu\u1ed1n t\u00ecm hi\u1ec3u. <em>V\u00ed d\u1ee5: <\/em>b\u1ea1n \u0111\u1eb7t m\u1ee5c ti\u00eau v\u1ec1 gi\u1ea3m c\u00e2n, Vim ch\u1ec9 cung c\u1ea5p nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p gi\u1ea3m c\u00e2n, kh\u00f4ng g\u1ee3i \u00fd th\u00f4ng tin v\u1ec1 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c.<\/p>\n<p><span style=\"color: #017ab7;\">\u0110\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c ph\u1ea9m, th\u1ea5u hi\u1ec3u insight t\u1eeb nh\u1eefng nghi\u00ean c\u1ee9u l\u00e2u d\u00e0i v\u00e0 d\u1ef1a tr\u00ean ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng tr\u00ean di\u1ec7n r\u1ed9ng n\u00ean \u0111\u01b0\u1ee3c \u0111\u1ec1 cao.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Sanofi_hop_tac_voi_nu_dien_vien_Molly_Ringwald_cho_chien_dich_%E2%80%9CThe_16_Vaccine%E2%80%9D_trong_phong_tranh_viem_mang_nao\"><\/span><span style=\"color: #017ab7;\">4.\u00a0Sanofi h\u1ee3p t\u00e1c v\u1edbi n\u1eef di\u1ec5n vi\u00ean Molly Ringwald cho chi\u1ebfn d\u1ecbch \u201cThe 16 Vaccine\u201d trong ph\u00f2ng tr\u00e1nh vi\u00eam m\u00e0ng n\u00e3o:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kh\u00f4ng qu\u00e1 m\u1edbi m\u1ebb khi h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m b\u1eaft tay v\u1edbi nh\u1eefng di\u1ec5n vi\u00ean n\u1ed5i ti\u1ebfng v\u00ec chi\u1ebfn d\u1ecbch influencer marketing v\u1eabn lu\u00f4n hi\u1ec7u qu\u1ea3 trong nhi\u1ec1u n\u0103m nay. Tuy nhi\u00ean, s\u1ef1 th\u00fa v\u1ecb trong chi\u1ebfn d\u1ecbch l\u1ea7n n\u00e0y c\u1ee7a Sanofi l\u00e0 nh\u1ea5n m\u1ea1nh con s\u1ed1 \u201c16\u201d.<\/p>\n<figure id=\"attachment_2295\" aria-describedby=\"caption-attachment-2295\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2295\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/07\/The-16-Vaccine-PSA-Image-800x600-1.png\" alt=\"Sanofi h\u1ee3p t\u00e1c v\u1edbi n\u1eef di\u1ec5n vi\u00ean Molly Ringwald cho chi\u1ebfn d\u1ecbch \u201cThe 16 Vaccine\u201d trong ph\u00f2ng tr\u00e1nh vi\u00eam m\u00e0ng n\u00e3o\" width=\"800\" height=\"600\" \/><figcaption id=\"caption-attachment-2295\" class=\"wp-caption-text\">Sanofi h\u1ee3p t\u00e1c v\u1edbi n\u1eef di\u1ec5n vi\u00ean Molly Ringwald cho chi\u1ebfn d\u1ecbch \u201cThe 16 Vaccine\u201d trong ph\u00f2ng tr\u00e1nh vi\u00eam m\u00e0ng n\u00e3o<\/figcaption><\/figure>\n<p><em>V\u00ec sao l\u1ea1i l\u00e0 16 v\u00e0 Molly Ringwald?<\/em><\/p>\n<ol>\n<li>\u201cThe 16 Project\u201d l\u00e0 chi\u1ebfn d\u1ecbch k\u00eau g\u1ecdi nh\u1eadn th\u1ee9c c\u1ee7a c\u00e1c b\u1eadc ph\u1ee5 huynh v\u1ec1 m\u0169i th\u1ee9 2 c\u1ee7a vaccine MenACWY khi tr\u1ebb \u0111\u01b0\u1ee3c 16 tu\u1ed5i \u0111\u1ec3 ph\u00f2ng b\u1ec7nh vi\u00eam m\u00e0ng n\u00e3o.<\/li>\n<li>H\u00ecnh \u1ea3nh n\u1eef di\u1ec5n vi\u00ean Molly Ringwald g\u1eafn li\u1ec1n v\u1edbi b\u1ed9 phim n\u1ed5i ti\u1ebfng \u201c16 Candles\u201d.<\/li>\n<li>H\u01a1n th\u1ebf n\u1eefa, n\u1eef di\u1ec5n vi\u00ean c\u00f2n c\u00f3 con g\u00e1i \u0111ang \u1edf \u0111\u1ed9 tu\u1ed5i 16 v\u00e0 c\u00f4 truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u1eefng b\u00e0 m\u1eb9 kh\u00e1c quan t\u00e2m h\u01a1n v\u1ec1 ch\u1ee9ng b\u1ec7nh n\u00e0y.<\/li>\n<\/ol>\n<p>Chi\u1ebfn d\u1ecbch c\u00f2n m\u1eddi Ch\u1ee7 t\u1ecbch c\u1ee7a H\u1ed9i Vi\u00eam m\u00e0ng n\u00e3o Qu\u1ed1c gia (M\u1ef9), b\u00e0 Leslie Maier chia s\u1ebb v\u1ec1 c\u00e2u chuy\u1ec7n \u0111\u1ea7y \u0111au l\u00f2ng khi m\u1ea5t \u0111i \u0111\u1ee9a con trai sau 24 gi\u1edd sau tri\u1ec7u ch\u1ee9ng \u0111\u1ea7u ti\u00ean.<\/p>\n<p><span style=\"color: #017ab7;\"><em>\u201cBy teaming up with Molly, we hope to draw more attention to the campaign to encourage parents to take action by scheduling their teen\u2019s 16-year vaccine visit,\u201d Kearney Bucha, head of the meningitis franchise in the U.S. at Sanofi Pasteur. <\/em><\/span><\/p>\n<p>Chi\u1ebfn d\u1ecbch n\u00e0y th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t h\u1ed3i chu\u00f4ng c\u1ea3nh b\u00e1o cho c\u00e1c b\u1eadc ph\u1ee5 huynh, hy v\u1ecdng th\u00f4ng \u0111i\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c lan t\u1ecfa \u0111\u1ec3 ch\u00fang ta c\u00f9ng nhau h\u1ea1n ch\u1ebf nh\u1eefng r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra.<\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a20ab97110722001151477' value='6a20ab97110722001151477'><input type='hidden' id='bg-show-more-text-6a20ab97110722001151477' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a20ab97110722001151477' value='Show Less'><a id='bg-showmore-action-6a20ab97110722001151477' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a20ab97110722001151477' >\n<ol>\n<li><a href=\"https:\/\/www.fiercepharma.com\/marketing\/bayer-and-twisted-sister-rocker-team-non-profit-to-push-back-prostate-cancer\" target=\"_blank\" rel=\"noopener\">https:\/\/www.fiercepharma.com\/marketing\/bayer-and-twisted-sister-rocker-team-non-profit-to-push-back-prostate-cancer<\/a><\/li>\n<li><a href=\"https:\/\/www.fiercepharma.com\/marketing\/amgen-otezla-s-celebrity-make-up-artist-campaign-blends-makeover-honest-talk-about\" target=\"_blank\" rel=\"noopener\">https:\/\/www.fiercepharma.com\/marketing\/amgen-otezla-s-celebrity-make-up-artist-campaign-blends-makeover-honest-talk-about<\/a><\/li>\n<li><a href=\"https:\/\/www.fiercepharma.com\/marketing\/arthritis-charity-hopes-to-add-vim-to-people-s-lives-new-app\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.fiercepharma.com\/marketing\/arthritis-charity-hopes-to-add-vim-to-people-s-lives-new-app<\/a><\/li>\n<li><a href=\"https:\/\/www.fiercepharma.com\/marketing\/from-16-candles-to-16-vaccine-project-molly-ringwald-stars-meningitis-vaccine-push-for\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.fiercepharma.com\/marketing\/from-16-candles-to-16-vaccine-project-molly-ringwald-stars-meningitis-vaccine-push-for<\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Th\u00e1ng 6 \u0111\u00e3 tr\u00f4i qua v\u00e0 nh\u01b0 th\u00f4ng l\u1ec7, HEDIMA Buzz \u0111\u00e3 quay tr\u1edf l\u1ea1i v\u00e0 h\u1ee9a h\u1eb9n s\u1ebd mang l\u1ea1i nh\u1eefng tin t\u1ee9c, s\u1ef1 ki\u1ec7n n\u00f3ng h\u1ed5i nh\u1ea5t trong th\u00e1ng v\u1eeba qua. H\u00e3y c\u00f9ng nhau \u0111i\u1ec3m qua nh\u1eefng s\u1ef1 ki\u1ec7n n\u00f3ng h\u1ed5i trong th\u00e1ng v\u1eeba qua nh\u00e9!<\/p>\n","protected":false},"author":13,"featured_media":2296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[15,23,57,62,100],"class_list":["post-2291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amgen","tag-bayer","tag-influencer-marketing","tag-johnson-johnson","tag-sanofi"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2291"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2296"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}