{"id":2267,"date":"2021-06-30T15:40:16","date_gmt":"2021-06-30T08:40:16","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=2267"},"modified":"2021-06-30T15:40:16","modified_gmt":"2021-06-30T08:40:16","slug":"bao-cao-strategy-ve-so-hoa-trong-nganh-duoc","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/bao-cao-strategy-ve-so-hoa-trong-nganh-duoc\/","title":{"rendered":"S\u1ef1 chuy\u1ec3n m\u00ecnh c\u1ee7a c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m trong cu\u1ed9c c\u00e1ch m\u1ea1ng s\u1ed1 h\u00f3a"},"content":{"rendered":"<p>S\u1ef1 b\u00f9ng n\u1ed5 c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 v\u00e0 \u0111\u1ea1i d\u1ecbch covid-19 th\u00fac \u0111\u1ea9y c\u00e1c ng\u00e0nh ngh\u1ec1 kinh doanh kh\u00e1c nhau gia nh\u1eadp cu\u1ed9c \u0111ua s\u1ed1 h\u00f3a (digitalization). Trong \u0111\u00f3, ng\u00e0nh marketing d\u01b0\u1ee3c c\u0169ng \u0111ang c\u00f3 nh\u1eefng b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh r\u00f5 r\u1ec7t. Trong giai \u0111o\u1ea1n gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i g\u1ea7n \u0111\u00e2y, marketer c\u1ea7n trang b\u1ecb cho m\u00ecnh nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 s\u1ed1 ho\u00e1 \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p nh\u1eadp cu\u1ed9c nhanh ch\u00f3ng h\u01a1n. V\u1edbi b\u00e0i ph\u00e2n t\u00edch b\u00e1o c\u00e1o sau \u0111\u00e2y, HEDIMA mong mu\u1ed1n \u0111em \u0111\u1ebfn m\u1ed9t c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 xu h\u01b0\u1edbng s\u1ed1 h\u00f3a \u0111\u1ea7y n\u0103ng \u0111\u1ed9ng c\u1ee7a c\u00e1c h\u00e3ng d\u01b0\u1ee3c tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n<p>B\u00e1o c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Strategy&amp; (thu\u1ed9c PwC Network) v\u00e0o th\u00e1ng 6\/2020 kh\u1ea3o s\u00e1t tr\u00ean 100 b\u00e1c s\u0129 t\u1ea1i \u0110\u1ee9c v\u1ec1 quan \u0111i\u1ec3m c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean y t\u1ebf trong c\u00e1c v\u1ea5n \u0111\u1ec1: s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ec7nh nh\u00e2n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng online, s\u1ef1 th\u00edch nghi c\u1ee7a c\u00e1c b\u00e1c s\u0129 trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 n\u00e0y. Ngo\u00e0i ra, b\u00e1o c\u00e1o n\u00e0y c\u0169ng so s\u00e1nh s\u1ef1 kh\u00e1c bi\u1ec7t trong t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00e1c b\u00e1c s\u0129, b\u1ec7nh nh\u00e2n, v\u00e0 c\u00e1c h\u00e3ng d\u01b0\u1ee3c tr\u01b0\u1edbc v\u00e0 trong giai \u0111o\u1ea1n Covid-19. \u0110\u1ed3ng th\u1eddi, thu th\u1eadp nh\u1eefng d\u1ef1 \u0111o\u00e1n v\u00e0 mong \u0111\u1ee3i c\u1ee7a c\u00e1c b\u00e1c s\u0129 trong 12-18 th\u00e1ng t\u1edbi.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/bao-cao-strategy-ve-so-hoa-trong-nganh-duoc\/#1_Covid-19_thuc_day_qua_trinh_so_hoa_cua_cac_hang_duoc\" >1. Covid-19 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a c\u1ee7a c\u00e1c h\u00e3ng d\u01b0\u1ee3c:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/bao-cao-strategy-ve-so-hoa-trong-nganh-duoc\/#2_Nhung_kho_khan_cua_nhan_vien_y_te_trong_giai_doan_COVID-19\" >2. Nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a nh\u00e2n vi\u00ean y t\u1ebf trong giai \u0111o\u1ea1n COVID-19:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/bao-cao-strategy-ve-so-hoa-trong-nganh-duoc\/#3_Xu_huong_so_hoa_trong_viec_kham_va_chua_benh\" >3. Xu h\u01b0\u1edbng s\u1ed1 h\u00f3a trong vi\u1ec7c kh\u00e1m v\u00e0 ch\u1eefa b\u1ec7nh:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/bao-cao-strategy-ve-so-hoa-trong-nganh-duoc\/#4_Cach_thuc_giao_tiep_giua_nhan_vien_y_te_va_cac_hang_duoc_se_thay_doi_nhu_the_nao\" >4. C\u00e1ch th\u1ee9c giao ti\u1ebfp gi\u1eefa nh\u00e2n vi\u00ean y t\u1ebf v\u00e0 c\u00e1c h\u00e3ng d\u01b0\u1ee3c s\u1ebd thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o?\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Covid-19_thuc_day_qua_trinh_so_hoa_cua_cac_hang_duoc\"><\/span><span style=\"color: #017ab7;\">1. Covid-19 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a c\u1ee7a c\u00e1c h\u00e3ng d\u01b0\u1ee3c:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Theo th\u1ed1ng k\u00ea c\u1ee7a Awario, b\u00e1o c\u00e1o ph\u00e2n t\u00edch Strategy&amp; v\u00e0o th\u00e1ng 7\/2020, l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm c\u00e1c keyword: \u201ctelemedicine\u201d (y t\u1ebf t\u1eeb xa), \u201chealth apps\u201d (c\u00e1c \u1ee9ng d\u1ee5ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 \u201csymptom checker\u201d (ki\u1ec3m tra c\u00e1c tri\u1ec7u ch\u1ee9ng) t\u0103ng \u0111\u00e1ng \u0111\u1ec3 t\u1eeb th\u00e1ng 3\/2020 khi \u0111\u1ea1i d\u1ecbch b\u1eaft \u0111\u1ea7u b\u00f9ng ph\u00e1t.<\/p>\n<figure id=\"attachment_2277\" aria-describedby=\"caption-attachment-2277\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2277\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/06\/Picture1.png\" alt=\"Covid-19 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a c\u1ee7a c\u00e1c h\u00e3ng d\u01b0\u1ee3c\" width=\"550\" height=\"354\" \/><figcaption id=\"caption-attachment-2277\" class=\"wp-caption-text\">Covid-19 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a c\u1ee7a c\u00e1c h\u00e3ng d\u01b0\u1ee3c.<\/figcaption><\/figure>\n<p><span style=\"color: #017ab7;\"><em>Th\u00e1ng 7\/2020 c\u00f3 \u0111\u1ebfn 20.000 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm v\u1ec1 telehealth, c\u00f3 33% c\u00e1c \u0111\u1ec1 c\u1eadp th\u1ec3 hi\u1ec7n s\u1ef1 t\u00edch c\u1ef1c, 8% th\u1ec3 hi\u1ec7n s\u1ef1 ti\u00eau c\u1ef1c, v\u00e0 \u0111a s\u1ed1 (51%) th\u1ec3 hi\u1ec7n quan \u0111i\u1ec3m trung l\u1eadp trong c\u00e1c t\u00ecm ki\u1ebfm.<\/em><\/span><\/p>\n<p><em>Covid-19 l\u00e0 c\u01a1 h\u1ed9i c\u0169ng nh\u01b0 th\u00e1ch th\u1ee9c cho c\u00e1c h\u00e3ng d\u01b0\u1ee3c l\u1edbn nh\u1eadp cu\u1ed9c v\u00e0o cu\u1ed9c \u0111ua s\u1ed1 h\u00f3a \u0111\u1ec3 t\u1ea1o \u01b0u th\u1ebf \u0111i \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng.<\/em><\/p>\n<p>Gi\u00e3n c\u00e1ch \u0111\u00e3 l\u00e0m ph\u01b0\u01a1ng th\u1ee9c marketing truy\u1ec1n th\u1ed1ng &#8211; ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp cho c\u00e1c nh\u00e2n vi\u00ean y t\u1ebf kh\u00f4ng th\u1ec3 ti\u1ebfp t\u1ee5c mang l\u1ea1i hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i cho c\u00e1c h\u00e3ng d\u01b0\u1ee3c. Khi m\u00e0 ch\u00ednh c\u00e1c nh\u00e2n vi\u00ean y t\u1ebf c\u0169ng d\u1ea7n thay \u0111\u1ed5i \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u01a1n v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7. \u1ede Coliquio, \u0110\u1ee9c, c\u00e1c b\u00e1c s\u0129 t\u1ea1o ra m\u1ed9t m\u1ea1ng l\u01b0\u1edbi online chuy\u00ean nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi h\u01a1n 190.000 th\u00e0nh vi\u00ean.<\/p>\n<p>L\u00fac n\u00e0y, th\u00e1ch th\u1ee9c \u0111\u01b0\u1ee3c \u0111\u1eb7t ra cho c\u00e1c h\u00e3ng d\u01b0\u1ee3c l\u00e0: l\u00e0m sao \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c k\u00eanh marketing online v\u00e0 \u0111\u00e0o t\u1ea1o c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean, b\u1ed9 ph\u1eadn kinh doanh th\u00edch nghi v\u1edbi m\u00f4i tr\u01b0\u1eddng m\u1edbi n\u00e0y. B\u00ean c\u1ea1nh \u0111\u00f3 c\u00e1c h\u00e3ng d\u01b0\u1ee3c c\u0169ng \u0111ang t\u0103ng t\u1ed1c r\u1ea5t nhanh \u0111\u1ec3 chi\u1ebfm l\u1ea5y \u01b0u th\u1ebf d\u1eabn \u0111\u1ea7u.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Nhung_kho_khan_cua_nhan_vien_y_te_trong_giai_doan_COVID-19\"><\/span><span style=\"color: #017ab7;\">2. Nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a nh\u00e2n vi\u00ean y t\u1ebf trong giai \u0111o\u1ea1n COVID-19:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nh\u1eefng b\u00e1c s\u0129 tham gia cu\u1ed9c kh\u1ea3o s\u00e1t n\u00e0y \u0111\u1ec1u l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00e0y d\u1eb7n kinh nghi\u1ec7m trong ng\u00e0nh (v\u1edbi trung b\u00ecnh kho\u1ea3ng 24 n\u0103m kinh nghi\u1ec7m) bao g\u1ed3m: h\u01a1n 57% c\u00e1c b\u00e1c s\u0129 hi\u1ec7n \u0111ang l\u00e0m vi\u1ec7c c\u00e1c c\u00e1c c\u01a1 s\u1edf t\u01b0 nh\u00e2n; ph\u1ea7n l\u1edbn (82%) \u0111\u1ec1u l\u00e0 c\u00e1c b\u00e1c s\u0129 chuy\u00ean khoa (c\u1ea3 ngo\u1ea1i khoa v\u00e0 n\u1ed9i khoa), v\u00e0 s\u1ed1 c\u00f2n l\u1ea1i l\u00e0 c\u00e1c b\u00e1c s\u0129 \u0111a khoa.<\/p>\n<figure id=\"attachment_2278\" aria-describedby=\"caption-attachment-2278\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2278\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/06\/Picture2.png\" alt=\"Nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a nh\u00e2n vi\u00ean y t\u1ebf trong giai \u0111o\u1ea1n COVID-19\" width=\"620\" height=\"316\" \/><figcaption id=\"caption-attachment-2278\" class=\"wp-caption-text\">Nh\u1eefng kh\u00f3 kh\u0103n c\u1ee7a nh\u00e2n vi\u00ean y t\u1ebf trong giai \u0111o\u1ea1n COVID-19<\/figcaption><\/figure>\n<p><span style=\"color: #017ab7;\"><em>Nh\u00e2n vi\u00ean y t\u1ebf, nh\u1ea5t l\u00e0 c\u00e1c b\u00e1c s\u0129 l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u cho c\u00e1c chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c ph\u1ea9m, v\u00ec v\u1eady, hi\u1ec3u \u0111\u01b0\u1ee3c insight c\u1ee7a c\u00e1c b\u00e1c s\u0129 c\u0169ng l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p b\u1ea1n th\u00e0nh c\u00f4ng h\u01a1n.<\/em><\/span><\/p>\n<p>Trong giai \u0111o\u1ea1n COVID-19, k\u1ec3 c\u1ea3 t\u01b0\u01a1ng lai g\u1ea7n c\u00e1c b\u00e1c s\u0129 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng kh\u00f3 kh\u0103n sau:<\/p>\n<ul>\n<li>76% c\u00e1c b\u00e1c s\u0129 tham gia cho r\u1eb1ng vi\u1ec7c tu\u00e2n th\u1ee7 gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i l\u00e0 th\u1eed th\u00e1ch l\u1edbn nh\u1ea5t trong giai \u0111o\u1ea1n n\u00e0y.<\/li>\n<li>42% c\u00e1c b\u00e1c s\u0129 lo ng\u1ea1i v\u1ec1 vi\u1ec7c ch\u1eadm tr\u1ec5 trong c\u00e1c ch\u1ea9n \u0111o\u00e1n c\u00e1c b\u1ec7nh l\u00fd kh\u00f4ng li\u00ean quan \u0111\u1ebfn Covid-19.<\/li>\n<li>Ngo\u00e0i ra vi\u1ec7c ch\u1eadm tr\u1ec5 trong \u0111i\u1ec1u tr\u1ecb c\u00e1c b\u1ec7nh l\u00fd ngo\u00e0i Covid-19 c\u0169ng r\u1ea5t \u0111\u00e1ng lo ng\u1ea1i (41%).<\/li>\n<li>29% c\u00e1c b\u00e1c s\u0129 lo l\u1eafng v\u1ec1 vi\u1ec7c qu\u00e1 t\u1ea3i trong ch\u1eefa tr\u1ecb v\u00e0 ch\u1ea9n \u0111o\u00e1n Covid-19.<\/li>\n<li>24% c\u00e1c b\u00e1c s\u0129 cho r\u1eb1ng c\u00e1c v\u1ea5n \u0111\u1ec1 t\u00e0i ch\u00ednh, khi c\u00e1c b\u1ec7nh nh\u00e2n s\u1ee3 ph\u1ea3i \u0111i \u0111\u1ebfn b\u1ec7nh vi\u1ec7n do d\u1ecbch b\u1ec7nh d\u1eabn \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng b\u1ec7nh nh\u00e2n gi\u1ea3m.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Xu_huong_so_hoa_trong_viec_kham_va_chua_benh\"><\/span><span style=\"color: #017ab7;\">3. Xu h\u01b0\u1edbng s\u1ed1 h\u00f3a trong vi\u1ec7c kh\u00e1m v\u00e0 ch\u1eefa b\u1ec7nh:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>V\u1edbi nh\u1eefng lo l\u1eafng tr\u00ean, kh\u00f4ng qu\u00e1 kh\u00f3 hi\u1ec3u khi xu h\u01b0\u1edbng s\u1ed1 h\u00f3a \u0111ang \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n<figure id=\"attachment_2279\" aria-describedby=\"caption-attachment-2279\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2279\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/06\/Picture3.png\" alt=\"Xu h\u01b0\u1edbng s\u1ed1 h\u00f3a trong vi\u1ec7c kh\u00e1m v\u00e0 ch\u1eefa b\u1ec7nh\" width=\"624\" height=\"433\" \/><figcaption id=\"caption-attachment-2279\" class=\"wp-caption-text\">Xu h\u01b0\u1edbng s\u1ed1 h\u00f3a trong vi\u1ec7c kh\u00e1m v\u00e0 ch\u1eefa b\u1ec7nh<\/figcaption><\/figure>\n<p>Telehealth th\u1ef1c s\u1ef1 kh\u00f4ng qu\u00e1 m\u1edbi m\u1ebb \u1edf c\u00e1c n\u01b0\u1edbc ph\u00e1t tri\u1ec3n, n\u00ean d\u01b0\u1edbi s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a COVID-19, t\u1ef7 l\u1ec7 kh\u00e1m b\u1ec7nh qua \u0111i\u1ec7n tho\u1ea1i ch\u1ec9 t\u0103ng nh\u1eb9 t\u1eeb 92% l\u00ean 94%. D\u00f9 b\u1ec7nh nh\u00e2n \u01b0u ti\u00ean s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c kh\u00e1c \u0111\u1ec3 trao \u0111\u1ed5i v\u1edbi b\u00e1c s\u0129 nh\u01b0ng s\u1ed1 li\u1ec7u cho th\u1ea5y s\u1ef1 kh\u00f3 kh\u0103n v\u00e0 ch\u1eadm tr\u1ec5 trong vi\u1ec7c s\u1eed d\u1ee5ng email (t\u0103ng nh\u1eb9 t\u1eeb 50% l\u00ean 59%), v\u00e0 tin nh\u1eafn (t\u0103ng nh\u1eb9 t\u1eeb 12-14%). M\u1ed9t gi\u1ea3i ph\u00e1p ho\u00e0n h\u1ea3o cho ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u0111\u00f3 ch\u00ednh l\u00e0 kh\u00e1m b\u1ec7nh qua video call (t\u0103ng m\u1ea1nh t\u1eeb 6-35%) cho th\u1ea5y y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi trong l\u0129nh v\u1ef1c y t\u1ebf l\u00e0 kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/p>\n<p><span style=\"color: #017ab7;\"><em>Video gi\u00fap b\u1ec7nh nh\u00e2n g\u1eb7p \u0111\u01b0\u1ee3c b\u00e1c s\u0129 nhanh ch\u00f3ng v\u00e0 tr\u1ef1c ti\u1ebfp, \u0111\u01b0\u1ee3c ch\u1ea9n \u0111o\u00e1n ch\u00ednh x\u00e1c v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 tin c\u1eady gi\u1eefa b\u00e1c s\u0129 v\u00e0 b\u1ec7nh nh\u00e2n. <\/em><\/span><\/p>\n<p>Tuy nhi\u00ean, v\u1edbi nh\u1eefng c\u00f4ng ngh\u1ec7 qu\u00e1 m\u1edbi, c\u00e1c b\u00e1c s\u0129 c\u0169ng c\u00f3 nh\u1eefng m\u1ed1i lo ng\u1ea1i nh\u1ea5t \u0111\u1ecbnh nh\u01b0: th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng online, c\u00e1c b\u00e1c s\u0129 kh\u00f3 c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ec7nh nh\u00e2n (77%), k\u0129 n\u0103ng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 c\u1ee7a b\u1ec7nh nh\u00e2n c\u0169ng l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ea7n \u0111\u01b0\u1ee3c quan t\u00e2m (70%), \u0111\u1ed3ng th\u1eddi nhi\u1ec1u b\u00e1c s\u0129 lo ng\u1ea1i v\u1ec1 v\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd tr\u00ean ph\u01b0\u01a1ng ph\u00e1p m\u1edbi m\u1ebb n\u00e0y (nh\u01b0 v\u1ea5n \u0111\u1ec1 b\u1ea3o m\u1eadt th\u00f4ng tin c\u1ee7a b\u1ec7nh nh\u00e2n) c\u0169ng nh\u01b0 nh\u1eefng hi\u1ec3u l\u1ea7m c\u00f3 th\u1ec3 x\u1ea3y ra khi kh\u00f4ng th\u1ef1c s\u1ef1 trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp (64%).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Cach_thuc_giao_tiep_giua_nhan_vien_y_te_va_cac_hang_duoc_se_thay_doi_nhu_the_nao\"><\/span><span style=\"color: #017ab7;\">4. C\u00e1ch th\u1ee9c giao ti\u1ebfp gi\u1eefa nh\u00e2n vi\u00ean y t\u1ebf v\u00e0 c\u00e1c h\u00e3ng d\u01b0\u1ee3c s\u1ebd thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2280\" aria-describedby=\"caption-attachment-2280\" style=\"width: 595px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2280\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/06\/Picture4.png\" alt=\"C\u00e1ch th\u1ee9c giao ti\u1ebfp gi\u1eefa nh\u00e2n vi\u00ean y t\u1ebf v\u00e0 c\u00e1c h\u00e3ng d\u01b0\u1ee3c\" width=\"595\" height=\"403\" \/><figcaption id=\"caption-attachment-2280\" class=\"wp-caption-text\">C\u00e1ch th\u1ee9c giao ti\u1ebfp gi\u1eefa nh\u00e2n vi\u00ean y t\u1ebf v\u00e0 c\u00e1c h\u00e3ng d\u01b0\u1ee3c<\/figcaption><\/figure>\n<p><span style=\"color: #017ab7;\"><em>Ph\u1ea7n l\u1edbn c\u00e1c b\u00e1c s\u0129 (74%) nh\u1eadn th\u1ea5y r\u1eb1ng s\u1ed1 l\u1ea7n g\u1eb7p m\u1eb7t v\u1edbi c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean (pharma field force) gi\u1ea3m \u0111\u00e1ng k\u1ec3 so v\u1edbi tr\u01b0\u1edbc khi \u0111\u1ea1i d\u1ecbch di\u1ec5n ra, 1\/5 c\u00e1c b\u00e1c s\u0129 cho r\u1eb1ng s\u1ed1 l\u1ea7n g\u1eb7p m\u1eb7t gi\u1ea3m \u0111\u1ebfn 50%.<\/em><\/span><\/p>\n<p>D\u1ef1a tr\u00ean bi\u1ec3u \u0111\u1ed3 4, ch\u00fang ta th\u1ea5y r\u1eb1ng ch\u1ec9 c\u00f3 26% c\u00e1c b\u00e1c s\u0129 cho bi\u1ebft h\u1ecd v\u1eabn g\u1eb7p c\u00e1c nh\u00e2n vi\u00ean c\u1ee7a c\u00e1c h\u00e3ng d\u01b0\u1ee3c b\u1eb1ng v\u1edbi m\u1eadt \u0111\u1ed9 nh\u01b0 tr\u01b0\u1edbc khi \u0111\u1ea1i d\u1ecbch di\u1ec5n ra.<\/p>\n<p>V\u1edbi nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 b\u00e0i to\u00e1n kh\u00f3 cho c\u00e1c h\u00e3ng d\u01b0\u1ee3c tr\u00ean to\u00e0n c\u1ea7u, nh\u1ea5t l\u00e0 \u1edf Vi\u1ec7t Nam khi m\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c nh\u00e2n vi\u00ean y t\u1ebf v\u1eabn l\u00e0 c\u00e1ch th\u1ee9c \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u.<\/p>\n<p>Gi\u1ea3i ph\u00e1p hi\u1ec7n t\u1ea1i cho c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m v\u1eabn l\u00e0 c\u1ea5p t\u1ed1c ph\u1ed5 bi\u1ebfn k\u1ef9 n\u0103ng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 cho c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng nh\u1eefng k\u00eanh v\u00e0 n\u1ec1n t\u1ea3ng online ph\u1ee5c v\u1ee5 cho c\u00e1c chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c ph\u1ea9m.\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3, c\u00e1c h\u00e3ng d\u01b0\u1ee3c n\u00ean c\u00e2n nh\u1eafc nh\u1eefng y\u1ebfu t\u1ed1 sau:<\/p>\n<figure id=\"attachment_2281\" aria-describedby=\"caption-attachment-2281\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2281\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/06\/5.png\" alt=\"Nh\u1eefng mong mu\u1ed1n c\u1ee7a nh\u00e2n vi\u00ean y t\u1ebf\" width=\"624\" height=\"397\" \/><figcaption id=\"caption-attachment-2281\" class=\"wp-caption-text\">Nh\u1eefng mong mu\u1ed1n c\u1ee7a nh\u00e2n vi\u00ean y t\u1ebf<\/figcaption><\/figure>\n<p>B\u00e1o c\u00e1o n\u00e0y c\u00f2n cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ef1 \u01b0u ti\u00ean c\u1ee7a c\u00e1c b\u00e1c s\u0129 v\u1edbi c\u00e1c th\u00f4ng tin v\u00e0 c\u00e1ch th\u1ee9c cung c\u1ea5p t\u1eeb c\u00e1c h\u00e3ng d\u01b0\u1ee3c:<\/p>\n<ul>\n<li>Mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin online ho\u1eb7c offline nhi\u1ec1u h\u01a1n s\u1ed1 l\u01b0\u1ee3ng ch\u1ec9 mong mu\u1ed1n nh\u1eadn offline: th\u00f4ng tin qu\u1ea3ng c\u00e1o (71%), th\u00f4ng tin y t\u1ebf (64%), xu h\u01b0\u1edbng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe (61%), v\u00e0 th\u00f4ng tin c\u0169ng nh\u01b0 nghi\u00ean c\u1ee9u v\u1ec1 thu\u1ed1c (57%).<\/li>\n<li>Ch\u1ec9 ri\u00eang v\u1edbi nh\u1eefng ph\u00e1t minh trong y t\u1ebf, c\u00e1c b\u00e1c s\u0129 c\u00f3 mong mu\u1ed1n nh\u1eadn nh\u1eefng th\u00f4ng tin n\u00e0y offline (60%).<\/li>\n<li>Bi\u1ec3u \u0111\u1ed3 tr\u00ean \u0111\u1ed3ng th\u1eddi cung c\u1ea5p th\u00f4ng tin \u0111ang lo ng\u1ea1i r\u1eb1ng 14% c\u00e1c b\u00e1c s\u0129 kh\u00f4ng mu\u1ed1n nh\u1eadn c\u00e1c th\u00f4ng tin qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n<p><em>V\u00ec v\u1eady, \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c th\u00e0nh c\u00f4ng, marketer n\u00ean \u0111\u1ec1 cao t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a th\u00f4ng tin v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u1ed9t c\u00e1ch tinh t\u1ebf h\u01a1n.\u00a0 <\/em><\/p>\n<p><strong>Ch\u00fang t\u00f4i t\u1ea1m k\u1ebft b\u1eb1ng m\u1ed9t vi\u1ec7c tr\u00edch d\u1eabn m\u1ed9t nh\u00e2n \u0111\u1ecbnh c\u1ee7a m\u1ed9t chuy\u00ean gia v\u1ec1 marketing d\u01b0\u1ee3c ph\u1ea9m t\u1ea1i Vi\u1ec7t Nam:\u00a0<\/strong><\/p>\n<p>\u201cKhi vi\u1ec7c \u1ee9ng d\u1ee5ng <a href=\"https:\/\/hedima.vn\/journey\/so-hoa-digitalization\/\">digital<\/a> v\u00e0o kinh doanh \u0111\u00e3 tr\u1edf th\u00e0nh t\u1ea5t y\u1ebfu, nh\u1ea5t l\u00e0 khi \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng cho c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m. V\u1eady, n\u1ebfu kh\u00f4ng th\u1ec3 \u0111i ng\u01b0\u1ee3c xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu, n\u1ebfu \u0111\u1eb1ng n\u00e0o c\u0169ng ph\u1ea3i \u0111i t\u1edbi th\u00ec sao kh\u00f4ng \u0110I NGAY T\u1eea B\u00c2Y GI\u1edc?\u201d &#8211; VND<\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a20ac74032437019249867' value='6a20ac74032437019249867'><input type='hidden' id='bg-show-more-text-6a20ac74032437019249867' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a20ac74032437019249867' value='Show Less'><a id='bg-showmore-action-6a20ac74032437019249867' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a20ac74032437019249867' >\n<ol>\n<li><a href=\"https:\/\/www.strategyand.pwc.com\/gx\/en\/industries\/health.html\" target=\"_blank\" rel=\"noopener\">Strategy&amp; Report<\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>S\u1ef1 b\u00f9ng n\u1ed5 c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 v\u00e0 \u0111\u1ea1i d\u1ecbch covid-19 th\u00fac \u0111\u1ea9y c\u00e1c ng\u00e0nh ngh\u1ec1 kinh doanh kh\u00e1c nhau gia nh\u1eadp cu\u1ed9c \u0111ua s\u1ed1 h\u00f3a (digitalization). Trong \u0111\u00f3, ng\u00e0nh marketing d\u01b0\u1ee3c c\u0169ng \u0111ang c\u00f3 nh\u1eefng b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh r\u00f5 r\u1ec7t. Trong giai \u0111o\u1ea1n gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i g\u1ea7n \u0111\u00e2y, marketer c\u1ea7n trang b\u1ecb cho m\u00ecnh nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 s\u1ed1 ho\u00e1 \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p nh\u1eadp cu\u1ed9c nhanh ch\u00f3ng h\u01a1n&#8230;<\/p>\n","protected":false},"author":13,"featured_media":2287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[105,121],"class_list":["post-2267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-report","tag-strategy-report-2021","tag-xu-huong-digital-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=2267"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/2267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2287"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=2267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=2267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=2267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}