{"id":1903,"date":"2021-06-07T12:00:31","date_gmt":"2021-06-07T05:00:31","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=1903"},"modified":"2021-06-07T12:00:31","modified_gmt":"2021-06-07T05:00:31","slug":"case-study-dai-dich-zombie-mat-ngu","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/case-study-dai-dich-zombie-mat-ngu\/","title":{"rendered":"Case study: \u201c\u0110\u1ea1i d\u1ecbch Zombie m\u1ea5t ng\u1ee7\u201d &#8211; l\u00e0n gi\u00f3 m\u1edbi c\u1ee7a marketing d\u01b0\u1ee3c ph\u1ea9m"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Influencer marketing kh\u00f4ng c\u00f2n qu\u00e1 m\u1edbi m\u1ebb trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing d\u01b0\u1ee3c ph\u1ea9m, nh\u01b0ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1eadt s\u1ef1 mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 nh\u00e3n h\u00e0ng mong \u0111\u1ee3i? V\u1edbi ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, nh\u1eefng influencer ch\u00fang ta <\/span><b>th\u01b0\u1eddng ngh\u0129<\/b><span style=\"font-weight: 400;\"> \u0111\u1ebfn s\u1ebd l\u00e0 c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh trong y t\u1ebf, h\u1ecd l\u00e0 b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129,&#8230; \u1ede m\u1ed9t h\u01b0\u1edbng kh\u00e1c nh\u00e3n h\u00e0ng s\u1eed d\u1ee5ng influencer l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 \u0111em l\u1ea1i <\/span><b>hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n?<\/b><span style=\"font-weight: 400;\"> H\u00e3y c\u00f9ng nhau ph\u00e2n t\u00edch v\u1ec1 case study \u201c\u0110\u1ea1i d\u1ecbch Zombie m\u1ea5t ng\u1ee7\u201d \u0111\u1ec3 th\u1ea5y m\u1ed9t b\u01b0\u1edbc \u0111i t\u00e1o b\u1ea1o nh\u01b0ng hi\u1ec7u qu\u1ea3 c\u1ee7a D\u01b0\u1ee3c Ph\u1ea9m ECO khi h\u1ee3p t\u00e1c v\u1edbi nam ca s\u0129 n\u1ed5i ti\u1ebfng S\u01a1n T\u00f9ng M-TP.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/case-study-dai-dich-zombie-mat-ngu\/#Boi_canh\" >B\u1ed1i c\u1ea3nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/case-study-dai-dich-zombie-mat-ngu\/#Objective\" >Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/case-study-dai-dich-zombie-mat-ngu\/#Thuc_thi\" >Th\u1ef1c thi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/case-study-dai-dich-zombie-mat-ngu\/#Insight\" >Insight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/case-study-dai-dich-zombie-mat-ngu\/#Ket_qua\" >K\u1ebft qu\u1ea3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/case-study-dai-dich-zombie-mat-ngu\/#Chia_khoa_thanh_cong_cua_chien_dich\" >Ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/case-study-dai-dich-zombie-mat-ngu\/#Cau_chuyen_hop_trend_voi_doi_tuong_muc_tieu\" >C\u00e2u chuy\u1ec7n h\u1ee3p trend v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/case-study-dai-dich-zombie-mat-ngu\/#Cach_chon_influencer_thong_minh\" >C\u00e1ch ch\u1ecdn influencer th\u00f4ng minh\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/case-study-dai-dich-zombie-mat-ngu\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Boi_canh\"><\/span><span style=\"text-decoration: underline;\"><span style=\"color: #017ab7; text-decoration: underline;\">B\u1ed1i c\u1ea3nh<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1ee3c ph\u1ea9m ECO m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 \u0111\u1ed9 nh\u1eadn bi\u1ebft nh\u1ea5t \u0111\u1ecbnh v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam qua c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 s\u00e2m Angela Gold hay S\u00e2m Alipas. M\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn nh\u1eefng d\u00f2ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng n\u00e0y ph\u1ea7n l\u1edbn th\u00f4ng qua c\u00e1c TVC. L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng tin d\u00f9ng nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a h\u00e3ng d\u01b0\u1ee3c n\u00e0y ph\u1ea7n l\u1edbn l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u1edf tu\u1ed5i trung ni\u00ean.<\/span> <span style=\"font-weight: 400;\">G\u1ea7n cu\u1ed1i n\u0103m 2019, D\u01b0\u1ee3c Ph\u1ea9m ECO tung ra th\u1ecb tr\u01b0\u1eddng viral clip m\u1edf m\u00e0n cho chi\u1ebfn d\u1ecbch \u201c\u0110\u1ea1i d\u1ecbch Zombie m\u1ea5t ng\u1ee7\u201d v\u1edbi s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u influencer \u0111\u1ec3 qu\u1ea3ng c\u00e1o cho d\u00f2ng s\u1ea3n ph\u1ea9m Otiv &#8211; th\u1ef1c ph\u1ea9m h\u1ed7 tr\u1ee3 gi\u1ea5c ng\u1ee7. D\u00f9 nhi\u1ec1u ng\u01b0\u1eddi c\u00f2n nghi ng\u1edd v\u1ec1 hi\u1ec7u qu\u1ea3 khi nh\u00e3n h\u00e0ng b\u1eaft tay v\u1edbi ca s\u0129 tr\u1ebb S\u01a1n T\u00f9ng M-TP, nh\u01b0ng th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u r\u1ed9ng r\u00e3i sau 6 n\u0103m ch\u1ec9 t\u1eadp trung chinh ph\u1ee5c nh\u1eefng kh\u00e1ch h\u00e0ng l\u1edbn tu\u1ed5i.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Objective\"><\/span><span style=\"text-decoration: underline;\"><span style=\"color: #017ab7; text-decoration: underline;\">Objective<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u00d4ng H\u1ed3 \u0110o\u00e0n Qu\u1ed1c B\u1ea3o, Gi\u00e1m \u0111\u1ed1c Marketing c\u1ee7a c\u00f4ng ty CP D\u01b0\u1ee3c ph\u1ea9m ECO cho bi\u1ebft: <\/strong> <em><span style=\"font-weight: 400;\">\u201c6 n\u0103m qua, OTiV \u0111\u00e3 chinh ph\u1ee5c th\u00e0nh c\u00f4ng h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng l\u1edbn tu\u1ed5i b\u1eb1ng hi\u1ec7u qu\u1ea3 r\u00f5 r\u1ec7t v\u00e0 s\u1ef1 an to\u00e0n c\u1ee7a s\u1ea3n ph\u1ea9m trong vi\u1ec7c ch\u0103m s\u00f3c tr\u00ed n\u00e3o, c\u1ea3i thi\u1ec7n m\u1ea5t ng\u1ee7, \u0111au \u0111\u1ea7u, suy gi\u1ea3m tr\u00ed nh\u1edb. Tuy nhi\u00ean gi\u1edd \u0111\u00e2y, nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y kh\u00f4ng c\u00f2n l\u00e0 chuy\u1ec7n ri\u00eang c\u1ee7a ng\u01b0\u1eddi c\u00f3 tu\u1ed5i, m\u00e0 \u0111ang c\u00f3 xu h\u01b0\u1edbng tr\u1ebb h\u00f3a, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp v\u00e0 nghi\u00eam tr\u1ecdng \u0111\u1ebfn k\u1ebft qu\u1ea3 h\u1ecdc t\u1eadp, c\u00f4ng vi\u1ec7c, ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng, h\u1ea1nh ph\u00fac, th\u1eadm ch\u00ed t\u00ednh m\u1ea1ng c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi. <\/span><\/em> <em><span style=\"font-weight: 400;\">Trong khi \u0111\u00f3, OTiV c\u00f3 hi\u1ec7u qu\u1ea3 r\u1ea5t t\u1ed1t trong vi\u1ec7c c\u1ea3i thi\u1ec7n v\u1ea5n \u0111\u1ec1 m\u1ea5t ng\u1ee7, \u0111au \u0111\u1ea7u, hay qu\u00ean cho ng\u01b0\u1eddi tr\u00ean 12 tu\u1ed5i. V\u00ec th\u1ebf, ch\u00fang t\u00f4i kh\u00f4ng th\u1ec3 kh\u00f4ng ti\u1ebfn t\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb, nh\u1eefng ng\u01b0\u1eddi c\u0169ng th\u1ef1c s\u1ef1 \u0111ang c\u1ea7n t\u1edbi OTiV \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng c\u1ee7a m\u00ecnh\u201d.<\/span><\/em> <span style=\"font-weight: 400;\"><strong>M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch:<\/strong> T\u0103ng \u0111\u1ed9 nh\u1eadn bi\u1ebft s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng Otiv th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.\u00a0<\/span> <span style=\"font-weight: 400;\"><strong>\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau:<\/strong> Ng\u01b0\u1eddi tr\u1ebb t\u1eeb 18-30 tu\u1ed5i.<\/span><b><\/b><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Thuc_thi\"><\/span><span style=\"text-decoration: underline;\"><span style=\"color: #017ab7; text-decoration: underline;\">Th\u1ef1c thi<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_1905\" aria-describedby=\"caption-attachment-1905\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1905 size-large\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/06\/Timeline_6-1200x800.png\" alt=\"Timeline chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c: \u0110\u1ea1i d\u1ecbch Zombie m\u1ea5t ng\u1ee7\" width=\"1200\" height=\"800\" \/><figcaption id=\"caption-attachment-1905\" class=\"wp-caption-text\">Timeline chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c: \u0110\u1ea1i d\u1ecbch Zombie m\u1ea5t ng\u1ee7<\/figcaption><\/figure>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Insight\"><\/span><span style=\"text-decoration: underline;\"><span style=\"color: #017ab7; text-decoration: underline;\">Insight<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">D\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u m\u00e0 h\u00e3ng d\u01b0\u1ee3c cung c\u1ea5p:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">25% ng\u01b0\u1eddi tr\u1ebb \u1edf \u0111\u1ed9 tu\u1ed5i 18-30 b\u1ecb m\u1ea5t ng\u1ee7<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">20-30% ng\u01b0\u1eddi tr\u1ebb g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u1ec1 gi\u1ea3m tr\u00ed nh\u1edb<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">50% ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh th\u01b0\u1eddng xuy\u00ean b\u1ecb \u0111au \u0111\u1ea7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10-12% b\u1ec7nh nh\u00e2n b\u1ecb \u0111\u1ed9t qu\u1ef5 l\u00e0 ng\u01b0\u1eddi tr\u1ebb.<\/span><\/li>\n<\/ul>\n<p><em><span style=\"font-weight: 400;\">V\u1edbi nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y, c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra ban \u0111\u1ea7u l\u00e0 \u0111\u00e2u l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t cho chi\u1ebfn d\u1ecbch? Insight v\u00e0 h\u00e0nh vi c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/em> <span style=\"font-weight: 400;\">Th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng Otiv \u0111\u00e3 ra m\u1eb7t tr\u00ean th\u1ecb tr\u01b0\u1eddng 6 n\u0103m v\u00e0 chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng l\u1edbn tu\u1ed5i? D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u c\u1ee7a H\u00e3ng d\u01b0\u1ee3c, chi\u1ebfn d\u1ecbch \u201c\u0110\u1ea0I CHI\u1ebeN ZOMBIE M\u1ea4T NG\u1ee6\u201d \u0111\u00e3 c\u00f3 m\u1ed9t b\u01b0\u1edbc \u0111i li\u1ec1u l\u0129nh khi thay \u0111\u1ed5i nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u00e0nh nh\u1eefng ng\u01b0\u1eddi tr\u1ebb t\u1eeb \u0111\u1ed9 tu\u1ed5i 18 \u0111\u1ebfn 30, \u0111\u1ec3 khai th\u00e1c m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng m\u1edbi cho nh\u00e3n h\u00e0ng.\u00a0<\/span> <strong>Chi\u1ebfn d\u1ecbch \u0111\u00e3 ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 18-30 tu\u1ed5i v\u00ec nh\u1eefng ph\u00e2n t\u00edch v\u1ec1 insight sau:<\/strong> <span style=\"font-weight: 400;\">Theo kh\u1ea3o s\u00e1t c\u1ee7a Nielsen:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ed1i t\u01b0\u1ee3ng 25+ c\u00f3 nh\u1eefng m\u1ed1i quan t\u00e2m ch\u00ednh l\u00e0 <span style=\"color: #017ab7;\"><strong>s\u1ef1 nghi\u1ec7p, t\u00e0i ch\u00ednh v\u00e0 t\u00ecnh c\u1ea3m<\/strong>.\u00a0<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\"><strong>Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/span> tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong cu\u1ed9c s\u1ed1ng c\u1ee7a Th\u1ebf h\u1ec7 Z. Khi nh\u1eefng ng\u01b0\u1eddi tr\u1ebb (25+) l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ho\u1ea1t \u0111\u1ed9ng active nh\u1ea5t tr\u00ean Social Media.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">92% ng\u01b0\u1eddi ti\u00eau d\u00f9ng<span style=\"color: #017ab7;\"><strong> tin v\u00e0o l\u1eddi khuy\u00ean c\u1ee7a nh\u1eefng ng\u01b0\u1eddi h\u1ecd tin t\u01b0\u1edfng<\/strong><\/span> h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. \u0110\u1eb7c bi\u1ec7t, social influencer l\u00e0 ngu\u1ed3n tham kh\u1ea3o ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 c\u00f3 \u0111\u1ee7 uy t\u00edn \u0111\u1ec3 c\u1ed9ng \u0111\u1ed3ng tin t\u01b0\u1edfng, theo d\u00f5i v\u00e0 l\u1eafng nghe.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Ket_qua\"><\/span><span style=\"text-decoration: underline;\"><span style=\"color: #017ab7; text-decoration: underline;\">K\u1ebft qu\u1ea3<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00d4ng H\u1ed3 \u0110o\u00e0n Qu\u1ed1c B\u1ea3o c\u00f4ng b\u1ed1 v\u00e0o ng\u00e0y 26\/10\/2019 &#8211; m\u1ed9t th\u00e1ng sau khi chi\u1ebfn d\u1ecbch b\u1eaft \u0111\u1ea7u<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sau 2 tu\u1ea7n c\u00f4ng chi\u1ebfu, viral clip \u0111\u1ea1t <strong>50 tri\u1ec7u view<\/strong><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a OTiV \u0111\u00e3 t\u0103ng l\u00ean 200%<\/strong> t\u1eeb th\u1eddi \u0111i\u1ec3m ph\u00e1t h\u00e0nh clip cho \u0111\u1ebfn nay, trong \u0111\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1edf nh\u00f3m tr\u1ebb t\u0103ng g\u1ea5p nhi\u1ec1u l\u1ea7n so v\u1edbi tr\u01b0\u1edbc.\u00a0<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Chia_khoa_thanh_cong_cua_chien_dich\"><\/span><span style=\"text-decoration: underline;\"><span style=\"color: #017ab7; text-decoration: underline;\">Ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch<\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Cau_chuyen_hop_trend_voi_doi_tuong_muc_tieu\"><\/span><span style=\"color: #017ab7;\">C\u00e2u chuy\u1ec7n h\u1ee3p trend v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/hedima.vn\/journey\/mot-so-khai-niem-trong-marketing\/\">C\u00e2u chuy\u1ec7n ch\u1ee7 \u0111\u1ec1<\/a> c\u1ee7a chi\u1ebfn d\u1ecbch \u201c\u0110\u1ea1i d\u1ecbch Zombie m\u1ea5t ng\u1ee7\u201d xung quanh tri\u1ec7u ch\u1ee9ng\u00a0 m\u1ea5t ng\u1ee7, v\u1eadt v\u00e0 nh\u01b0 nh\u1eefng x\u00e1c s\u1ed1ng \u201czombie\u201d. Viral clip c\u1ee7a chi\u1ebfn d\u1ecbch xung quanh nhi\u1ec1u nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n cho nhi\u1ec1u vai tr\u00f2 c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau nh\u01b0 ch\u1ee7 t\u1ecbch S\u01a1n T\u00f9ng M-TP, anh nh\u00e2n vi\u00ean M\u1ea1c V\u0103n Khoa, c\u00f4 k\u1ebf to\u00e1n L\u00ea Giang, h\u1ecdc sinh Trinh X\u00edu v\u00e0 c\u0169ng kh\u00f4ng qu\u00ean nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau quen thu\u1ed9c c\u1ee7a Otiv &#8211; gi\u00e1m \u0111\u1ed1c Quang Minh.\u00a0<\/span> <span style=\"font-weight: 400;\">Nh\u1eb1m \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd mu\u1ed1n th\u00e0nh c\u00f4ng c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, chi\u1ebfn d\u1ecbch \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p m\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u1ed3ng c\u1ea3m khi ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi l\u01b0\u1ee3ng \u00e1p l\u1ef1c c\u00f4ng vi\u1ec7c l\u1edbn v\u00e0 Otiv nh\u01b0 m\u1ed9t v\u1ecb c\u1ee9u tinh c\u0169ng nh\u01b0 ch\u00eca kh\u00f3a gi\u00fap \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong c\u00f4ng vi\u1ec7c.\u00a0<\/span> <span style=\"color: #017ab7;\"><em><span style=\"font-weight: 400;\">\u201cCha\u0301u ho\u0323c ma\u0303i kh\u00f4ng v\u00f4, \u0111i ng\u1ee7 th\u00ec kh\u00f4ng ng\u1ee7 \u0111\u01b0\u1ee3c, m\u00ea\u0323t mo\u0309i v\u00e0 ch\u00e1n n\u1ea3n.\u201d<\/span><\/em><\/span> <span style=\"color: #017ab7;\"><em><span style=\"font-weight: 400;\">\u201cEm hay qu\u00ean, hay \u0111au \u0111\u1ea7u, ng\u1ee7 kh\u00f4ng y\u00ean, kh\u00f4ng t\u00e2\u0323p trung ho\u0323c \u0111\u01b0\u01a1\u0323c ma\u0300 b\u00f4\u0301 me\u0323 thi\u0300 la\u0323i qua\u0301 ky\u0300 vo\u0323ng\u2026\u201d<\/span><\/em><\/span> <span style=\"color: #017ab7;\"><em><span style=\"font-weight: 400;\">\u00a0\u201cT\u00f4i lu\u00f4n thi\u1ebfu ng\u1ee7 v\u00ec ph\u1ea3i l\u00e0m th\u00eam v\u00e0o ban \u0111\u00eam, t\u00f4i mu\u00f4\u0301n ki\u00ea\u0301m th\u00e2\u0323t nhi\u00ea\u0300u ti\u00ea\u0300n \u0111\u00ea\u0309 lo cu\u1ed9c s\u1ed1ng. T\u00f4i r\u1ea5t lo s\u1ee3 \u0111\u1ed9t qu\u1ef5 nh\u01b0ng kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o kh\u00e1c\u2026\u201d<\/span><\/em><\/span> <span style=\"font-weight: 400;\">\u0110i\u1ec3m c\u1ed9ng cho chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 concept \u201cZombie &#8211; X\u00e1c s\u1ed1ng\u201d. Khi m\u00e0 \u0111\u1ec1 t\u00e0i x\u00e1c s\u1ed1ng \u0111ang r\u1ea5t th\u1ecbnh h\u00e0nh trong n\u1ec1n \u0111i\u1ec7n \u1ea3nh H\u00e0n Qu\u1ed1c. C\u00e1c b\u1ed9 phim nh\u01b0 \u201cTrain to Busan\u201d hay \u201cV\u01b0\u01a1ng Tri\u1ec1u X\u00e1c S\u1ed1ng\u201d c\u0169ng t\u1ea1o ti\u1ebfng vang l\u1edbn t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3. C\u00e2u chuy\u1ec7n c\u1ee7a chi\u1ebfn d\u1ecbch \u201c\u0110\u1ea1i d\u1ecbch Zombie m\u1ea5t ng\u1ee7\u201d r\u1ea5t g\u1ea7n g\u0169i v\u00e0 \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00e1c b\u1ea1n tr\u1ebb Vi\u1ec7t Nam.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cach_chon_influencer_thong_minh\"><\/span><span style=\"color: #017ab7;\">C\u00e1ch ch\u1ecdn influencer th\u00f4ng minh\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Y\u1ebfu t\u1ed1 then ch\u1ed1t t\u1ea1o n\u00ean ti\u1ebfng vang cho chi\u1ebfn d\u1ecbch n\u00e0y ch\u00ednh l\u00e0 h\u00e3ng d\u01b0\u1ee3c \u0111\u00e3 ch\u1ecdn \u0111\u01b0\u1ee3c nh\u1eefng g\u01b0\u01a1ng m\u1eb7t influencer s\u00e1ng gi\u00e1, \u0111a d\u1ea1ng v\u00e0 c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u00ean nhi\u1ec1u nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng trong x\u00e3 h\u1ed9i.<\/span><\/p>\n<h4><span style=\"color: #017ab7;\">#Ca s\u0129 &#8211; Ch\u1ee7 t\u1ecbch S\u01a1n T\u00f9ng M-TP<\/span><\/h4>\n<figure id=\"attachment_1906\" aria-describedby=\"caption-attachment-1906\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1906 size-full\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/06\/73284633_2465042990231777_6671533427142950912_n.jpg\" alt=\"S\u01a1n T\u00f9ng trong chi\u1ebfn d\u1ecbch &quot;\u0110\u1ea1i d\u1ecbch Zombie m\u1ea5t ng\u1ee7&quot; \" width=\"1280\" height=\"756\" \/><figcaption id=\"caption-attachment-1906\" class=\"wp-caption-text\">S\u01a1n T\u00f9ng trong chi\u1ebfn d\u1ecbch &#8220;\u0110\u1ea1i d\u1ecbch Zombie m\u1ea5t ng\u1ee7&#8221;<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">S\u01a1n T\u00f9ng l\u00e0 g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng s\u0103n \u0111\u00f3n. Th\u00e0nh c\u00f4ng c\u1ee7a S\u01a1n T\u00f9ng v\u1edbi Bitis Hunter hay Oppo \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a nam ca s\u0129 v\u1edbi gi\u1edbi tr\u1ebb Vi\u1ec7t Nam.<\/span> <span style=\"font-weight: 400;\">Nh\u1ea5t l\u00e0 sau khi ph\u00e1t h\u00e0nh ca kh\u00fac \u201cH\u00e3y trao cho anh\u201d v\u1edbi s\u1ef1 tham gia c\u1ee7a ngh\u1ec7 s\u0129 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi Snoop Dogg v\u00e0o th\u00e1ng 7\/2019, S\u01a1n T\u00f9ng tr\u1edf th\u00e0nh m\u1ed9t \u201ch\u00ecnh m\u1eabu\u201d trong l\u00f2ng gi\u1edbi tr\u1ebb v\u1ec1 th\u00e0nh c\u00f4ng v\u1edbi mong mu\u1ed1n \u0111\u01b0a \u00e2m nh\u1ea1c Vi\u1ec7t Nam v\u01b0\u01a1n ra th\u1ebf gi\u1edbi.\u00a0<\/span> <span style=\"font-weight: 400;\">Nhi\u1ec1u ng\u01b0\u1eddi b\u0103n kho\u0103n v\u1ec1 t\u00ednh ph\u00f9 h\u1ee3p (relevance) c\u1ee7a S\u01a1n T\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Otiv. Nh\u01b0ng \u0111\u1ec3 \u201ctr\u1ebb h\u00f3a\u201d th\u01b0\u01a1ng hi\u1ec7u th\u00ec vi\u1ec7c l\u1ef1a ch\u1ecdn S\u01a1n T\u00f9ng v\u1edbi h\u00ecnh \u1ea3nh \u201cch\u1ee7 t\u1ecbch\u201d l\u00e0 c\u00e1ch nhanh nh\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 c\u00e1c b\u1ea1n tr\u1ebb nh\u1edb \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ea3i thi\u1ec7n gi\u1ea5c ng\u1ee7 Otiv.\u00a0<\/span><\/p>\n<h4><span style=\"color: #017ab7;\">#M\u1ea1c V\u0103n Khoa<\/span><\/h4>\n<figure id=\"attachment_1907\" aria-describedby=\"caption-attachment-1907\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1907 size-full\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/06\/maxresdefault.jpg\" alt=\"M\u1ea1c V\u0103n Khoa trong chi\u1ebfn d\u1ecbch &quot;\u0110\u1ea1i d\u1ecbch Zombie m\u1ea5t ng\u1ee7&quot; \" width=\"1280\" height=\"720\" \/><figcaption id=\"caption-attachment-1907\" class=\"wp-caption-text\">M\u1ea1c V\u0103n Khoa trong chi\u1ebfn d\u1ecbch &#8220;\u0110\u1ea1i d\u1ecbch Zombie m\u1ea5t ng\u1ee7&#8221;<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">L\u00e0 m\u1ed9t di\u1ec5n vi\u00ean h\u00e0i \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb bi\u1ebft \u0111\u1ebfn c\u00f9ng v\u1edbi th\u00e0nh c\u00f4ng trong kinh doanh chu\u1ed7i qu\u00e1n \u0103n, M\u1ea1c V\u0103n Khoa ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi insight c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.\u00a0<\/span><\/p>\n<h4><span style=\"color: #017ab7;\">#Chuy\u00ean gia:\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng m\u1ed9t chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c n\u00e0o c\u00f3 th\u1ec3 thi\u1ebfu \u00fd ki\u1ebfn chuy\u00ean gia t\u1eeb nh\u1eefng b\u00e1c s\u0129 c\u00f3 uy t\u00edn, \u0111\u1ea7u ng\u00e0nh. C\u00e1c chuy\u00ean gia l\u00e0 ngu\u1ed3n \u0111\u1ea3m b\u1ea3o th\u00f4ng tin x\u00e1c th\u1ef1c nh\u1ea5t m\u00e0 ng\u01b0\u1eddi d\u00e2n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 tin c\u1eady.\u00a0<\/span> <span style=\"font-weight: 400;\">Landing page c\u1ee7a chi\u1ebfn d\u1ecbch c\u00f3 \u0111\u0103ng t\u1ea3i th\u00f4ng tin \u0111\u01b0\u1ee3c b\u1ea3o tr\u1ee3 b\u1edfi PGS. TS. BS. V\u0169 Anh Nh\u1ecb &#8211; Ch\u1ee7 t\u1ecbch H\u1ed9i Th\u1ea7n kinh TP.HCM.\u00a0<\/span> <span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t h\u01a1n, chi\u1ebfn d\u1ecbch c\u00f2n c\u00f3 \u00fd ki\u1ebfn t\u1eeb hai chuy\u00ean gia c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 B\u00e1c s\u0129 s\u1ea3n ph\u1ee5 khoa B\u00f9i Ch\u00ed Th\u01b0\u01a1ng v\u1edbi 70.000 follower, v\u00e0 <\/span><span style=\"font-weight: 400;\">Nguyen Khanh (Anh Ba S\u00e0i G\u00f2n) v\u1edbi 99.482 follower &#8211; nh\u00e2n v\u1eadt th\u01b0\u1eddng xuy\u00ean chia s\u1ebb v\u1ec1 l\u0129nh v\u1ef1c s\u1ee9c kh\u1ecfe.<\/span><\/p>\n<h4><span style=\"color: #017ab7;\">#Ng\u01b0\u1eddi th\u1eadt vi\u1ec7c th\u1eadt:<\/span><\/h4>\n<figure id=\"attachment_1908\" aria-describedby=\"caption-attachment-1908\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1908 size-large\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/06\/121009994_3551631831572882_9150743383349558216_n-800x800.png\" alt=\"\u0110\u1ea1i di\u1ec7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong chi\u1ebfn d\u1ecbch &quot;\u0110\u1ea1i d\u1ecbch Zombie m\u1ea5t ng\u1ee7&quot;\" width=\"800\" height=\"800\" \/><figcaption id=\"caption-attachment-1908\" class=\"wp-caption-text\">\u0110\u1ea1i di\u1ec7n ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong chi\u1ebfn d\u1ecbch &#8220;\u0110\u1ea1i d\u1ecbch Zombie m\u1ea5t ng\u1ee7&#8221;<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 ngay l\u1eadp t\u1ee9c tin v\u00e0o \u00fd ki\u1ebfn chuy\u00ean gia, nh\u01b0ng \u0111\u00f3 ch\u01b0a ph\u1ea3i l\u00e0 ch\u00eca kh\u00f3a th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Ch\u00fang ta c\u00f3 xu h\u01b0\u1edbng b\u1ecb \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u b\u1edfi nh\u1eefng ng\u01b0\u1eddi th\u00e2n thi\u1ebft xung quanh. V\u1edbi h\u00ecnh \u1ea3nh ch\u1ecb ti\u1ec3u th\u01b0\u01a1ng &#8211; Nguy\u1ec5n Th\u1ecb Th\u00f9y v\u1eeba g\u1ea7n g\u0169i, th\u00e2n thi\u1ec7n, chia s\u1ebb m\u1ed9t c\u00e1ch m\u1ed9c m\u1ea1c d\u1ec5 d\u00e0ng th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.\u00a0<\/span><\/p>\n<h4><span style=\"color: #017ab7;\">#Quang Minh:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng l\u00e0m ph\u1eadt l\u00f2ng nh\u1eefng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a Otiv tr\u01b0\u1edbc \u0111\u00e2y. Quang Minh \u0111\u1ea1i di\u1ec7n cho t\u1ec7p kh\u00e1ch h\u00e0ng l\u00e2u n\u0103m, m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng trung ni\u00ean th\u00e0nh c\u00f4ng. H\u00ecnh \u1ea3nh h\u00e0i h\u00f2a gi\u1eefa S\u01a1n T\u00f9ng &#8211; M\u1ea1c V\u0103n Khoa &#8211; Quang Minh v\u1edbi s\u1ea3n ph\u1ea9m, l\u00e0m t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee7a Otiv \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng r\u1ea5t nhi\u1ec1u.<\/span><\/p>\n<figure id=\"attachment_1909\" aria-describedby=\"caption-attachment-1909\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1909\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/06\/9d65cafb7bbb92e5cbaa.jpg\" alt=\"Nh\u00f3m kh\u00e1ch h\u00e0ng quen thu\u1ed9c c\u1ee7a Otiv\" width=\"700\" height=\"466\" \/><figcaption id=\"caption-attachment-1909\" class=\"wp-caption-text\">Nh\u00f3m kh\u00e1ch h\u00e0ng quen thu\u1ed9c c\u1ee7a Otiv<\/figcaption><\/figure>\n<h4><span style=\"color: #017ab7;\">#H\u1ecdc sinh &#8211; Sinh vi\u00ean:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">C\u00f3 l\u1ebd \u0111\u00e2y l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 chi\u1ebfn d\u1ecbch n\u00e0y mu\u1ed1n nh\u1eafm \u0111\u1ebfn nh\u1ea5t. V\u1edbi vi\u1ec7c h\u1ee3p t\u00e1c c\u00f9ng influencer Ki\u1ec1u Trinh X\u00edu (771 000 follower) v\u00e0 video chia s\u1ebb c\u1ee7a sinh vi\u00ean \u0110\u1ea1i h\u1ecdc S\u00e0i G\u00f2n c\u00f9ng viral clip, vi\u1ec7c nh\u1edb \u0111\u1ebfn s\u1ea3n ph\u1ea9m Otiv l\u00e0 \u0111i\u1ec1u ch\u1eafc ch\u1eafn. Nh\u01b0ng d\u1ef1a tr\u00ean s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o gia \u0111\u00ecnh \u1edf \u0111\u1ed9 tu\u1ed5i n\u00e0y, th\u00ec nhi\u1ec1u ng\u01b0\u1eddi c\u00f2n nghi ng\u1edd v\u1ec1 h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.\u00a0<\/span><\/p>\n<figure id=\"attachment_1910\" aria-describedby=\"caption-attachment-1910\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1910\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/06\/116877354_3255261361209932_1060853835783984452_n.png\" alt=\"H\u1ecdc sinh, sinh vi\u00ean l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch &quot;\u0110\u1ea1i d\u1ecbch Zombie m\u1ea5t ng\u1ee7&quot;\" width=\"1000\" height=\"1000\" \/><figcaption id=\"caption-attachment-1910\" class=\"wp-caption-text\">H\u1ecdc sinh, sinh vi\u00ean l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch &#8220;\u0110\u1ea1i d\u1ecbch Zombie m\u1ea5t ng\u1ee7&#8221;<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn d\u1ecbch \u201c\u0110\u1ea1i d\u1ecbch Zombie m\u1ea5t ng\u1ee7\u201d th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ea7u t\u01b0 c\u00f4ng phu c\u1ee7a nh\u00e3n h\u00e0ng t\u1eeb vi\u1ec7c t\u00ecm hi\u1ec3u v\u1ec1 t\u00e2m l\u00fd c\u0169ng nh\u01b0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. Chi\u1ebfn d\u1ecbch c\u0169ng mang l\u1ea1i ti\u1ebfng vang v\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi cho nh\u00e3n h\u00e0ng. So v\u1edbi ng\u00e2n s\u00e1ch th\u00ec hi\u1ec7u qu\u1ea3 m\u00e0 chi\u1ebfn d\u1ecbch mang l\u1ea1i v\u1eabn c\u00f2n g\u00e2y tranh c\u00e3i, nh\u01b0ng kh\u00f4ng ai c\u00f3 th\u1ec3 ph\u1ee7 nh\u1eadn chi\u1ebfn d\u1ecbch n\u00e0y nh\u01b0 m\u1ed9t l\u00e0n gi\u00f3 m\u1edbi trong vi\u1ec7c l\u1ef1a ch\u1ecdn influencer ph\u00f9 h\u1ee3p cho ng\u00e0nh marketing d\u01b0\u1ee3c ph\u1ea9m.\u00a0\u00a0<\/span> <div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c151b328ea4035109433' value='6a3c151b328ea4035109433'><input type='hidden' id='bg-show-more-text-6a3c151b328ea4035109433' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c151b328ea4035109433' value='Show Less'><a id='bg-showmore-action-6a3c151b328ea4035109433' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c151b328ea4035109433' >\n<ol>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/thanhnien.vn\/van-hoa\/ca-si-son-tung-m-tp-va-cu-bat-tay-cung-nhan-hang-chong-goc-tu-do-1134789.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/thanhnien.vn\/van-hoa\/ca-si-son-tung-m-tp-va-cu-bat-tay-cung-nhan-hang-chong-goc-tu-do-1134789.html<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/otiv.com.vn\/Son-Tung-MTP-va-dai-dich-zombie\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/otiv.com.vn\/Son-Tung-MTP-va-dai-dich-zombie\/<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.facebook.com\/EcogreenOTiV\/posts\/2456536787749064\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.facebook.com\/EcogreenOTiV\/posts\/2456536787749064\/<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing kh\u00f4ng c\u00f2n qu\u00e1 m\u1edbi m\u1ebb trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing d\u01b0\u1ee3c ph\u1ea9m, nh\u01b0ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1eadt s\u1ef1 mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 nh\u00e3n h\u00e0ng mong \u0111\u1ee3i? V\u1edbi ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, nh\u1eefng influencer ch\u00fang ta th\u01b0\u1eddng ngh\u0129 \u0111\u1ebfn s\u1ebd l\u00e0 c\u00e1c chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh trong y t\u1ebf, h\u1ecd l\u00e0 b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129,&#8230; \u1ede m\u1ed9t h\u01b0\u1edbng kh\u00e1c nh\u00e3n h\u00e0ng s\u1eed d\u1ee5ng influencer l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n?&#8230;<\/p>\n","protected":false},"author":13,"featured_media":1921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[44,45,88,103],"class_list":["post-1903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-duoc-pham-eco","tag-dai-dich-zombie-mat-ngu","tag-otiv","tag-son-tung-m-tp"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=1903"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1903\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/1921"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=1903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=1903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=1903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}