{"id":1727,"date":"2021-06-07T14:03:39","date_gmt":"2021-06-07T07:03:39","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=1727"},"modified":"2021-06-07T14:03:39","modified_gmt":"2021-06-07T07:03:39","slug":"bi-quyet-lua-chon-influencer-cho-marketing-duoc","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/bi-quyet-lua-chon-influencer-cho-marketing-duoc\/","title":{"rendered":"5 b\u00ed quy\u1ebft l\u1ef1a ch\u1ecdn influencer cho chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c ph\u1ea9m"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">C\u00f3 bao gi\u1edd b\u1ea1n th\u1ea5y \u201cb\u1ed9i th\u1ef1c\u201d v\u1edbi l\u01b0\u1ee3ng th\u00f4ng tin m\u00e0 ch\u00fang ta nh\u00ecn th\u1ea5y m\u1ed7i ng\u00e0y tr\u00ean social media? V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng m\u1eb7t c\u1ee7a c\u00f4ng ngh\u1ec7 4.0, kh\u00f4ng qu\u00e1 kh\u00f3 \u0111\u1ec3 ch\u00fang ta t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft. Nh\u01b0ng vi\u1ec7c ai c\u0169ng c\u00f3 tr\u1edf th\u00e0nh \u201cnh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung\u201d l\u00e0m cho l\u01b0\u1ee3ng th\u00f4ng tin m\u00e0 ch\u00fang ta ti\u1ebfp nh\u1eadn m\u1ed7i ng\u00e0y tr\u1edf n\u00ean kh\u00f4ng \u0111\u00e1ng tin c\u1eady. \u0110\u1eb7c bi\u1ec7t h\u01a1n v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng kh\u1eaft khe h\u01a1n v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u1ec1 m\u1eb7t n\u1ed9i dung m\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o \u0111ang truy\u1ec1n t\u1ea3i.\u00a0<\/span> <span style=\"font-weight: 400;\">T\u1eeb \u0111\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u201cinfluencer marketing\u201d \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nhi\u1ec1u trong c\u00e1c chi\u1ebfn d\u1ecbch marketing d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u1ed9 tin c\u1eady m\u00e0 influencer \u0111\u00e3 x\u00e2y d\u1ef1ng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau trong th\u1eddi gian d\u00e0i. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd chia s\u1ebb nh\u1eefng quan \u0111i\u1ec3m v\u1ec1 c\u00e1ch ch\u1ecdn nh\u1eefng influencer th\u00edch h\u1ee3p d\u00e0nh cho ng\u00e0nh <a href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/\">marketing d\u01b0\u1ee3c ph\u1ea9m<\/a>.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/bi-quyet-lua-chon-influencer-cho-marketing-duoc\/#Influencer_marketing_la_gi\" >Influencer marketing l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/bi-quyet-lua-chon-influencer-cho-marketing-duoc\/#Case_study_ve_influencer_marketing_trong_marketing_duoc_pham\" >Case study v\u1ec1 influencer marketing trong marketing d\u01b0\u1ee3c ph\u1ea9m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/bi-quyet-lua-chon-influencer-cho-marketing-duoc\/#Phan_loai\" >Ph\u00e2n lo\u1ea1i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/bi-quyet-lua-chon-influencer-cho-marketing-duoc\/#Cach_chon_influencer_cho_nganh_marketing_duoc_pham\" >C\u00e1ch ch\u1ecdn influencer cho ng\u00e0nh marketing d\u01b0\u1ee3c ph\u1ea9m:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/bi-quyet-lua-chon-influencer-cho-marketing-duoc\/#Relevance\" >#Relevance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/bi-quyet-lua-chon-influencer-cho-marketing-duoc\/#Engagement\" >#Engagement:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/bi-quyet-lua-chon-influencer-cho-marketing-duoc\/#Reach\" >#Reach:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/bi-quyet-lua-chon-influencer-cho-marketing-duoc\/#Frequency\" >#Frequency:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/bi-quyet-lua-chon-influencer-cho-marketing-duoc\/#Authenticity\" >#Authenticity:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/bi-quyet-lua-chon-influencer-cho-marketing-duoc\/#Vi_du_ve_nhung_influencer_cho_mot_chien_luoc_marketing_duoc_my_pham\" >V\u00ed d\u1ee5 v\u1ec1 nh\u1eefng influencer cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing d\u01b0\u1ee3c m\u1ef9 ph\u1ea9m:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Influencer_marketing_la_gi\"><\/span><span style=\"color: #017ab7;\">Influencer marketing l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/hedima.vn\/journey\/case-study-dai-dich-zombie-mat-ngu-lan-gio-moi-cua-marketing-duoc-pham\/\">Influencer marketing<\/a> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u00f3 s\u1ef1 tham gia \u0111\u1eb7c bi\u1ec7t c\u1ee7a nh\u1eefng \u201cng\u01b0\u1eddi t\u1ea1o s\u1ef1 \u1ea3nh h\u01b0\u1edfng\u201d. Influencer l\u00e0 ng\u01b0\u1eddi ho\u1eb7c m\u1ed9t nh\u00f3m c\u00f3 kh\u1ea3 n\u0103ng kh\u00e9o l\u00e9o k\u1ebft n\u1ed1i nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y.\u00a0<\/span> <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1732 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/06\/Nielsen-01-600x156.png\" alt=\"Th\u1ed1ng k\u00ea Nielsen v\u1ec1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a influencer.\" width=\"600\" height=\"156\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Case_study_ve_influencer_marketing_trong_marketing_duoc_pham\"><\/span><span style=\"color: #017ab7;\">Case study v\u1ec1 influencer marketing trong marketing d\u01b0\u1ee3c ph\u1ea9m<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Trong ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe n\u00f3i ri\u00eang, chi\u1ebfn l\u01b0\u1ee3c influencer marketing \u0111\u00e3 <\/span>\u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0 t\u1ea1o ti\u1ebfng vang t\u1eeb chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c ph\u1ea9m cho s\u1ea3n ph\u1ea9m Viagra c\u1ee7a h\u00e3ng d\u01b0\u1ee3c Pfizer. V\u1edbi \u00fd t\u01b0\u1edfng m\u1edbi m\u1ebb, h\u00e3ng d\u01b0\u1ee3c Pfizer \u0111\u00e3 c\u1ed9ng t\u00e1c v\u1edbi nh\u00e0 ch\u00ednh tr\u1ecb gia n\u1ed5i ti\u1ebfng Bob Dole, m\u1ed9t trong nh\u1eefng \u1ee9ng c\u1eed vi\u00ean cho v\u1ecb tr\u00ed t\u1ed5ng th\u1ed1ng M\u1ef9 trong cu\u1ed9c b\u1ea7u c\u1eed 1996. <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1733 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/06\/Pfizer-2-01-01-600x156.png\" alt=\"Bob Dole - Influencer c\u1ee7a chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c \" width=\"600\" height=\"156\" \/> <span style=\"font-weight: 400;\">S\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u00f4ng v\u1edbi c\u1ed9ng \u0111\u1ed3ng l\u00e0 r\u1ea5t l\u1edbn, ch\u00ednh \u0111i\u1ec1u n\u00e0y mang s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch. M\u1ed9t \u0111o\u1ea1n qu\u1ea3ng c\u00e1o TV \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00f4ng chi\u1ebfu v\u1edbi h\u00ecnh \u1ea3nh l\u1ecbch l\u00e3m v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a Bob Dole c\u00f9ng v\u1edbi c\u00e2u chuy\u1ec7n c\u1ee7a ch\u00ednh \u00f4ng khi m\u1eafc b\u1ec7nh ung th\u01b0 tuy\u1ebfn ti\u1ec1n li\u1ec7t v\u00e0 ch\u1ee9ng r\u1ed1i lo\u1ea1n c\u01b0\u01a1ng d\u01b0\u01a1ng. Call-to-action (k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng) c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 k\u00eau g\u1ecdi ng\u01b0\u1eddi d\u00e2n t\u1ea7m so\u00e1t \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c \u0111i\u1ec1u tr\u1ecb s\u1edbm.\u00a0<\/span> <iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/oMeulTWdqiY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Phan_loai\"><\/span><span style=\"color: #017ab7;\">Ph\u00e2n lo\u1ea1i<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Khi nh\u1eafc \u0111\u1ebfn influencer, ch\u00fang ta th\u01b0\u1eddng ngh\u0129 \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u1edbi t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1edbn l\u00ean c\u1ed9ng \u0111\u1ed3ng. Nh\u01b0ng t\u00f9y v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c nh\u00f3m influencer kh\u00e1c nhau. Hi\u1ec7n nay, c\u00f3 5 nh\u00f3m ch\u00ednh m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng h\u1ee3p t\u00e1c trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing bao g\u1ed3m:<\/span> <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1729 size-large\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/06\/Cac-dang-influencer_Artboard-1-01-1333x800.png\" alt=\"C\u00e1c lo\u1ea1i influencer\" width=\"1333\" height=\"800\" \/> <span style=\"font-weight: 400;\">\u0110a s\u1ed1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c influencer marketing g\u1ea7n \u0111\u00e2y \u0111\u1ec1u l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng online. S\u1ed1 l\u01b0\u1ee3ng follower tr\u00ean c\u00e1c social platform c\u0169ng l\u00e0 th\u01b0\u1edbc \u0111o \u0111\u1ec3 ph\u00e2n lo\u1ea1i influencer:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\"><strong>Mega influencer:<\/strong><\/span> Tr\u00ean 500.000 follower<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\"><strong>Macro influencer<\/strong><\/span>: 100.000 &#8211; 500.000 follower<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\"><strong>Micro influencer:<\/strong><\/span> 10.000 &#8211; 100.000 follower<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"color: #017ab7;\"><strong>Nano influencer:<\/strong><\/span> 1.000 &#8211; 10.000 follower<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Cach_chon_influencer_cho_nganh_marketing_duoc_pham\"><\/span><span style=\"color: #017ab7;\">C\u00e1ch ch\u1ecdn influencer cho ng\u00e0nh marketing d\u01b0\u1ee3c ph\u1ea9m:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng ti\u00eau chu\u1ea9n b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u0111\u1ec3 t\u00ecm ra influencer th\u00edch h\u1ee3p cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Relevance\"><\/span><span style=\"color: #017ab7;\">#Relevance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V\u00ec influencer l\u00e0 <strong>ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00ean s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa influencer v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc h\u00e0ng \u0111\u1ea7u. Tr\u01b0\u1edbc h\u1ebft, influencer th\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u1edbi c\u1ed9ng \u0111\u1ed3ng trong c\u00f9ng l\u0129nh v\u1ef1c v\u1edbi s\u1ea3n ph\u1ea9m.\u00a0<\/span> <span style=\"font-weight: 400;\">D\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 fan c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh Rap Vi\u1ec7t nh\u01b0ng b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 ph\u1ee7 \u0111\u1ecbnh r\u1eb1ng s\u1ee9c h\u00fat c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh \u0111em l\u1ea1i r\u1ea5t nhi\u1ec1u h\u1ee3p \u0111\u1ed3ng qu\u1ea3ng c\u00e1o cho c\u00e1c rapper, v\u00e0 nh\u1eefng \u201cth\u1ea7n t\u01b0\u1ee3ng gi\u1edbi tr\u1ebb\u201d n\u00e0y tr\u1edf th\u00e0nh nh\u1eefng influencer \u0111\u01b0\u1ee3c s\u0103n \u0111\u00f3n nh\u1ea5t t\u1eeb cu\u1ed1i n\u0103m 2020 t\u1edbi nay.\u00a0<\/span> <span style=\"font-weight: 400;\">Tuy nhi\u00ean s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 thuy\u1ebft ph\u1ee5c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ph\u1ed5 bi\u1ebfn c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c (tr\u00ean 40 tu\u1ed5i) n\u1ebfu l\u1ef1a ch\u1ecdn h\u00ecnh \u1ea3nh m\u1ed9t rapper 20 tu\u1ed5i \u0111\u1ea1i di\u1ec7n cho nh\u1eefng s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng tu\u1ed5i trung ni\u00ean.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Engagement\"><\/span><span style=\"color: #017ab7;\">#Engagement:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Khi l\u1ef1a ch\u1ecdn influencer, b\u1ea1n c\u0169ng n\u00ean ph\u00e2n t\u00edch v\u1ec1 <strong>insight c\u1ee7a c\u1ed9ng \u0111\u1ed3ng m\u00e0 influencer c\u00f3 \u1ea3nh h\u01b0\u1edfng<\/strong>. Nh\u1eefng c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra l\u00e0 t\u01b0\u01a1ng t\u00e1c gi\u1eefa influencer v\u00e0 ng\u01b0\u1eddi xem c\u1ee7a h\u1ecd th\u1ebf n\u00e0o? Ng\u01b0\u1eddi xem th\u01b0\u1eddng s\u1ebd ph\u1ea3n h\u1ed3i nh\u01b0 th\u1ebf n\u00e0o d\u01b0\u1edbi th\u00f4ng tin c\u1ee7a influencer? N\u1ebfu l\u00e0 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, li\u1ec7u ng\u01b0\u1eddi xem c\u00f3 xu h\u01b0\u1edbng like, comment hay share? Th\u00f4ng tin thu h\u00fat l\u01b0\u1ee3ng ng\u01b0\u1eddi xem m\u1edbi hay ph\u1ea7n l\u1edbn l\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi xem quay tr\u1edf l\u1ea1i?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reach\"><\/span><span style=\"color: #017ab7;\">#Reach:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">L\u01b0\u1ee3ng reach l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o kh\u00f4ng th\u1ec3 thi\u1ebfu khi l\u1ef1a ch\u1ecdn influencer. T\u00f9y thu\u1ed9c v\u00e0o objective c\u1ee7a campaign, m\u00e0 l\u01b0\u1ee3ng reach c\u1ee7a influencer ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng y\u00eau c\u1ea7u nh\u1ea5t \u0111\u1ecbnh. V\u00ed d\u1ee5 nh\u01b0 n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (branding) th\u00ec l\u01b0\u1ee3ng reach ph\u1ea3i cao, nh\u01b0ng n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n t\u0103ng doanh thu m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp th\u00ec micro v\u00e0 nano influencer c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n v\u1edbi ng\u00e2n s\u00e1ch th\u1ea5p h\u01a1n. D\u00f9 nh\u00f3m nh\u1ecf n\u00e0y kh\u00f4ng c\u00f3 l\u01b0\u1ee3ng reach cao nh\u01b0ng l\u1ea1i c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau t\u1ed1t.\u00a0<\/span> <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1736 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/06\/reach-01-600x156.png\" alt=\"Ti\u00eau ch\u00ed reach khi ch\u1ecdn influencer\" width=\"600\" height=\"156\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Frequency\"><\/span><span style=\"color: #017ab7;\">#Frequency:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">N\u1ebfu nh\u01b0 b\u1ea1n c\u00f3 t\u00ecm hi\u1ec3u v\u1ec1 SEO (search engine optimisation), l\u01b0\u1ee3ng traffic c\u1ee7a influencer ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o t\u1ea7n su\u1ea5t t\u01b0\u01a1ng t\u00e1c c\u1ee7a influencer tr\u00ean c\u00e1c platform. D\u00f9 l\u00e0 online hay offline,<strong> s\u1ef1 xu\u1ea5t hi\u1ec7n l\u1eb7p \u0111i l\u1eb7p l\u1ea1i<\/strong> c\u1ee7a influencer s\u1ebd gi\u00fap th\u00f4ng tin \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau d\u1ec5 d\u00e0ng h\u01a1n. Th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i hay s\u1ed1 l\u01b0\u1ee3ng b\u00e0i \u0111\u0103ng c\u1ee7a influencer c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng s\u1ed1 li\u1ec7u b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Authenticity\"><\/span><span style=\"color: #017ab7;\">#Authenticity:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>\u0110\u1ed9 tin c\u1eady<\/strong> c\u0169ng l\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p mong mu\u1ed1n khi h\u1ee3p t\u00e1c v\u1edbi influencer. Ch\u1ea5t l\u01b0\u1ee3ng th\u00f4ng tin \u0111\u01b0\u1ee3c \u0111\u01b0a ra t\u1eeb influencer ph\u1ea3i \u0111\u1ee7 thuy\u1ebft ph\u1ee5c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. D\u00f9 influencer \u0111\u00e3 c\u00f3 nh\u1eefng l\u1ee3i th\u1ebf nh\u1ea5t \u0111\u1ecbnh tr\u01b0\u1edbc khi ph\u00e1t ng\u00f4n, nh\u01b0ng \u0111\u1ed9 hi\u1ec3u bi\u1ebft c\u1ee7a influence v\u1ec1 s\u1ea3n ph\u1ea9m c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc.\u00a0<\/span> <img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1735 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/06\/relevance-01-600x156.png\" alt=\"Influencer c\u1ee7a ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m\" width=\"600\" height=\"156\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vi_du_ve_nhung_influencer_cho_mot_chien_luoc_marketing_duoc_my_pham\"><\/span><span style=\"color: #017ab7;\">V\u00ed d\u1ee5 v\u1ec1 nh\u1eefng influencer cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing d\u01b0\u1ee3c m\u1ef9 ph\u1ea9m:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1738 size-full\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/06\/Example-01-01.png\" alt=\"V\u00ed d\u1ee5 v\u1ec1 influencer cho marketing d\u01b0\u1ee3c m\u1ef9 ph\u1ea9m\" width=\"2294\" height=\"2272\" \/> <span style=\"font-weight: 400;\">Vi\u1ec7c ch\u1ecdn l\u1ef1a influencer s\u1ebd t\u00f9y v\u00e0o m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, v\u00ec chi\u1ebfn l\u01b0\u1ee3c influencer marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng \u0111\u1eb7t tr\u1ecdn ni\u1ec1m tin v\u00e0o influencer v\u00e0 c\u00f3 xu h\u01b0\u1edbng \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 nh\u00e3n h\u00e0ng d\u1ef1a tr\u00ean uy t\u00edn c\u1ee7a influencer.\u00a0<\/span> <span style=\"font-weight: 400;\">V\u00ec v\u1eady, khi l\u1ef1a ch\u1ecdn influencer, doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00e2n nh\u1eafc v\u1ec1 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a influencer trong qu\u00e1 kh\u1ee9 c\u0169ng nh\u01b0 \u0111\u1ecbnh h\u01b0\u1edbng trong t\u01b0\u01a1ng lai, v\u00e0 nh\u1ea5t l\u00e0 c\u00e1ch influencer x\u1eed l\u00fd scandal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u00fd do <span style=\"color: #017ab7;\"><strong>\u1ed0c Thanh V\u00e2n<\/strong><\/span> l\u00e0 g\u01b0\u01a1ng m\u1eb7t \u0111\u01b0\u1ee3c c\u00e1c nh\u00e3n h\u00e0ng y\u00eau th\u00edch, nh\u1ea5t l\u00e0 trong ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00ec uy t\u00edn m\u00e0 n\u1eef ngh\u1ec7 s\u0129 \u0111\u00e3 x\u00e2y d\u1ef1ng trong nhi\u1ec1u n\u0103m qua. \u0110\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi vai tr\u00f2 MC trong nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh v\u1ec1 s\u1ee9c kh\u1ecfe, \u1ed0c Thanh V\u00e2n c\u00f3 danh ti\u1ebfng nh\u1ea5t \u0111\u1ecbnh v\u1ec1 \u0111\u1ed9 hi\u1ec3u bi\u1ebft trong l\u0129nh v\u1ef1c n\u00e0y c\u0169ng nh\u01b0 c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i trau d\u1ed3i ki\u1ebfn th\u1ee9c v\u1edbi c\u00e1c b\u00e1c s\u0129 uy t\u00edn trong ng\u00e0nh. Ngo\u00e0i ra, v\u1edbi h\u00ecnh \u1ea3nh gia \u0111\u00ecnh \u00eam \u1ea5m v\u00e0 kinh doanh th\u00e0nh c\u00f4ng, c\u00f4 c\u00f2n l\u00e0 \u201ch\u00ecnh m\u1eabu l\u00fd t\u01b0\u1edfng\u201d c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi ph\u1ee5 n\u1eef.\u00a0<\/span> <span style=\"font-weight: 400;\">Tuy n\u1eef ngh\u1ec7 s\u0129 t\u1eebng c\u00f3 sai s\u00f3t khi nh\u1eadn l\u1eddi l\u00e0m \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u cho s\u1ea3n ph\u1ea9m Gacday c\u1ee7a T&#8217;s Group khi s\u1ea3n ph\u1ea9m b\u1ecb thu h\u1ed3i do kh\u00f4ng r\u00f5 ngu\u1ed3n g\u1ed1c. C\u00e1ch c\u00f4 x\u1eed l\u00fd b\u00ea b\u1ed1i c\u0169ng t\u1ea1o ni\u1ec1m tin h\u01a1n c\u00e1c nh\u00e3n h\u00e0ng. \u1ed0c Thanh V\u00e2n l\u00e0 m\u1ed9t trong s\u1ed1 r\u1ea5t \u00edt ngh\u1ec7 s\u0129 ch\u1ee7 \u0111\u1ed9ng \u0111\u1ee9ng ra xin l\u1ed7i, nh\u1eadn sai s\u00f3t v\u00e0 kh\u1eb3ng \u0111\u1ecbnh kh\u00f4ng h\u1ec1 mu\u1ed1n \u0111\u00e1nh \u0111\u1ed5i uy t\u00edn v\u00e0 danh d\u1ef1 v\u00ec m\u1ed9t v\u00e0i h\u1ee3p \u0111\u1ed3ng qu\u1ea3ng c\u00e1o.\u00a0\u00a0<\/span><\/p>\n<blockquote><span style=\"font-weight: 400;\">\u0110\u1ec3 chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u nh\u01b0 mong \u0111\u1ee3i c\u1ee7a doanh nghi\u1ec7p, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc k\u0129 l\u01b0\u1ee1ng v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u01b0\u1eddng d\u00e0i m\u00e0 chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 mang l\u1ea1i cho th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/blockquote>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c29f1ce7f83048643190' value='6a3c29f1ce7f83048643190'><input type='hidden' id='bg-show-more-text-6a3c29f1ce7f83048643190' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c29f1ce7f83048643190' value='Show Less'><a id='bg-showmore-action-6a3c29f1ce7f83048643190' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c29f1ce7f83048643190' >\n<ol>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.latimes.com\/archives\/la-xpm-1998-dec-12-fi-53139-story.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.latimes.com\/archives\/la-xpm-1998-dec-12-fi-53139-story.html<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/ictnews.vietnamnet.vn\/cuoc-song-so\/cntt\/xu-huong-dich-chuyen-tat-yeu-cho-cac-chien-dich-marketing-trong-nam-2020-tiem-nang-thi-truong-influencer-marketing-253498.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/ictnews.vietnamnet.vn\/cuoc-song-so\/cntt\/xu-huong-dich-chuyen-tat-yeu-cho-cac-chien-dich-marketing-trong-nam-2020-tiem-nang-thi-truong-influencer-marketing-253498.html<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.convinceandconvert.com\/digital-marketing\/5-tips-for-finding-the-right-social-influencers-for-your-brand\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/www.convinceandconvert.com\/digital-marketing\/5-tips-for-finding-the-right-social-influencers-for-your-brand\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><a href=\"http:\/\/congan.com.vn\/van-hoa-giai-tri\/mc-oc-thanh-van-xin-loi-khi-lam-dai-su-thuong-hieu-cho-ts-group_47339.html\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">http:\/\/congan.com.vn\/van-hoa-giai-tri\/mc-oc-thanh-van-xin-loi-khi-lam-dai-su-thuong-hieu-cho-ts-group_47339.html<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3 bao gi\u1edd b\u1ea1n th\u1ea5y \u201cb\u1ed9i th\u1ef1c\u201d v\u1edbi l\u01b0\u1ee3ng th\u00f4ng tin m\u00e0 ch\u00fang ta nh\u00ecn th\u1ea5y m\u1ed7i ng\u00e0y tr\u00ean social media? V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng m\u1eb7t c\u1ee7a c\u00f4ng ngh\u1ec7 4.0, kh\u00f4ng qu\u00e1 kh\u00f3 \u0111\u1ec3 ch\u00fang ta t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin c\u1ea7n thi\u1ebft. Nh\u01b0ng vi\u1ec7c ai c\u0169ng c\u00f3 tr\u1edf th\u00e0nh \u201cnh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung\u201d l\u00e0m cho l\u01b0\u1ee3ng th\u00f4ng tin m\u00e0 ch\u00fang ta ti\u1ebfp nh\u1eadn m\u1ed7i ng\u00e0y tr\u1edf n\u00ean kh\u00f4ng \u0111\u00e1ng tin c\u1eady. \u0110\u1eb7c bi\u1ec7t h\u01a1n v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng kh\u1eaft khe h\u01a1n v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u1ec1 m\u1eb7t n\u1ed9i dung m\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o \u0111ang truy\u1ec1n t\u1ea3i&#8230;<\/p>\n","protected":false},"author":13,"featured_media":2256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[57],"class_list":["post-1727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-influencer-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=1727"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1727\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2256"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=1727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=1727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=1727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}