{"id":1615,"date":"2021-05-27T14:33:50","date_gmt":"2021-05-27T07:33:50","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=1615"},"modified":"2021-05-27T14:33:50","modified_gmt":"2021-05-27T07:33:50","slug":"chatbot-nganh-marketing-duoc-va-y-te-phan-2","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/chatbot-nganh-marketing-duoc-va-y-te-phan-2\/","title":{"rendered":"Chatbot &#8211; Cu\u1ed9c c\u00e1ch m\u1ea1ng m\u1edbi trong ng\u00e0nh Y t\u1ebf v\u00e0 D\u01b0\u1ee3c ph\u1ea9m &#8211; Ph\u1ea7n 2"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Trong <a href=\"https:\/\/hedima.vn\/journey\/chatbot-canh-tay-dac-luc-cua-nganh-y-te\/\">ph\u1ea7n 1<\/a>, HEDIMA \u0111\u00e3 gi\u1edbi thi\u1ec7u t\u1ed5ng quan v\u1ec1 Chatbot c\u0169ng nh\u01b0 m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng c\u1ee7a Chatbot trong l\u0129nh v\u1ef1c Y t\u1ebf v\u00e0 D\u01b0\u1ee3c ph\u1ea9m. Trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o, \u0111\u1eb7c bi\u1ec7t l\u00e0 marketing d\u01b0\u1ee3c ph\u1ea9m &#8211; m\u1ed9t ng\u00e0nh kh\u00f4ng m\u1edbi nh\u01b0ng th\u1ef1c s\u1ef1 t\u1eadp trung v\u00e0o b\u1ec7nh nh\u00e2n v\u1eabn c\u00f2n kh\u00e1 m\u1edbi m\u1ebb v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i.\u00a0<\/span> <span style=\"font-weight: 400;\">Trong b\u00e0i vi\u1ebft n\u00e0y, HEDIMA s\u1ebd chia s\u1ebb 2 case study v\u1ec1 vi\u1ec7c \u1ee9ng d\u1ee5ng Chatbot trong y t\u1ebf v\u00e0 <a href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/\">marketing d\u01b0\u1ee3c ph\u1ea9m<\/a> \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 h\u01a1n s\u1ef1 \u0111a d\u1ea1ng v\u00e0 linh ho\u1ea1t c\u1ee7a ng\u00e0nh t\u01b0\u1edfng ch\u1eebng nh\u01b0 v\u00f4 c\u00f9ng kh\u1eafc khe n\u00e0y nh\u00e9.\u00a0\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/chatbot-nganh-marketing-duoc-va-y-te-phan-2\/#1_Case_study_1_Alzheimer_%E2%80%93_Bo_nho_ao_tu_Chatbot\" >1. Case study 1: Alzheimer &#8211; B\u1ed9 nh\u1edb \u1ea3o t\u1eeb Chatbot<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/chatbot-nganh-marketing-duoc-va-y-te-phan-2\/#11_Boi_canh\" >1.1. B\u1ed1i c\u1ea3nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/chatbot-nganh-marketing-duoc-va-y-te-phan-2\/#12_Insight\" >1.2. Insight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/chatbot-nganh-marketing-duoc-va-y-te-phan-2\/#13_Thuc_thi\" >1.3. Th\u1ef1c thi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/chatbot-nganh-marketing-duoc-va-y-te-phan-2\/#14_Ket_qua\" >1.4. K\u1ebft qu\u1ea3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/chatbot-nganh-marketing-duoc-va-y-te-phan-2\/#2_Case_study_2_Lam_the_nao_Chatbot_Sophia_cua_Novo_Nordisk_tro_thanh_tieu_chuan_cua_nganh_Duoc_pham\" >2. Case study 2: L\u00e0m th\u1ebf n\u00e0o Chatbot Sophia c\u1ee7a Novo Nordisk tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n c\u1ee7a ng\u00e0nh D\u01b0\u1ee3c ph\u1ea9m?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/chatbot-nganh-marketing-duoc-va-y-te-phan-2\/#21_Boi_canh\" >2.1. B\u1ed1i c\u1ea3nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/chatbot-nganh-marketing-duoc-va-y-te-phan-2\/#22_Insight\" >2.2. Insight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/chatbot-nganh-marketing-duoc-va-y-te-phan-2\/#23_Thuc_thi\" >2.3. Th\u1ef1c thi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/chatbot-nganh-marketing-duoc-va-y-te-phan-2\/#24_Ket_qua\" >2.4. K\u1ebft qu\u1ea3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/chatbot-nganh-marketing-duoc-va-y-te-phan-2\/#3_Tam_ket\" >3. T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"1_Case_study_1_Alzheimer_%E2%80%93_Bo_nho_ao_tu_Chatbot\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">1. Case study 1: Alzheimer &#8211; B\u1ed9 nh\u1edb \u1ea3o t\u1eeb Chatbot<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1617 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/05\/Screenshot-290-600x337.png\" alt=\"Chatbot\" width=\"600\" height=\"337\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Boi_canh\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">1.1. B\u1ed1i c\u1ea3nh<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">H\u1eb1ng n\u0103m, c\u00f3 <\/span><b><i>9,9 tri\u1ec7u<\/i><\/b><span style=\"font-weight: 400;\"> tr\u01b0\u1eddng h\u1ee3p m\u1eafc b\u1ec7nh <\/span><b>Alzheimer<\/b><span style=\"font-weight: 400;\"> m\u1edbi. C\u0103n b\u1ec7nh n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn g\u1ea7n 5% nh\u1eefng ng\u01b0\u1eddi tr\u00ean 65 tu\u1ed5i v\u00e0 20% \u1edf nh\u1eefng ng\u01b0\u1eddi tr\u00ean 85 tu\u1ed5i. Theo d\u1ef1 \u0111o\u00e1n c\u1ee7a Istat, v\u00e0o n\u0103m 2030, con s\u1ed1 n\u00e0y s\u1ebd t\u0103ng g\u1ea5p 3 l\u1ea7n v\u00e0 h\u01a1n 2 tri\u1ec7u b\u1ec7nh nh\u00e2n (ch\u1ee7 y\u1ebfu l\u00e0 ph\u1ee5 n\u1eef) s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 b\u1edfi c\u0103n b\u1ec7nh n\u00e0y.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Insight\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">1.2. Insight<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Khi m\u1eafc H\u1ed9i ch\u1ee9ng suy gi\u1ea3m tr\u00ed nh\u1edb Alzheimer, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c h\u1ecd s\u1ebd m\u1ea5t \u0111i kh\u1ea3 n\u0103ng l\u00fd lu\u1eadn, ng\u00f4n ng\u1eef, kh\u1ea3 n\u0103ng ra quy\u1ebft \u0111\u1ecbnh, ph\u00e1n \u0111o\u00e1n v\u00e0 c\u00e1c k\u1ef9 n\u0103ng quan tr\u1ecdng kh\u00e1c khi\u1ebfn ng\u01b0\u1eddi b\u1ec7nh kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y.\u00a0<\/span> <span style=\"font-weight: 400;\">Th\u00f4ng th\u01b0\u1eddng, \u0111\u1ec3 h\u1ea1n ch\u1ebf c\u00e1c s\u1ef1 ti\u1ebfn tri\u1ec3n c\u1ee7a b\u1ec7nh, ch\u00fang ta d\u1ef1a v\u00e0o c\u00e1c nghi\u00ean c\u1ee9u v\u00e0 ch\u1ea9n \u0111o\u00e1n s\u1edbm. Th\u1ebf nh\u01b0ng, hi\u1ec7n nay, con \u0111\u01b0\u1eddng \u0111\u00e3 ngh\u0129 ra m\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n m\u1edbi, kh\u00f4i ph\u1ee5c k\u00fd \u1ee9c cho ng\u01b0\u1eddi b\u1ec7nh v\u00e0 gi\u00fap h\u1ecd ph\u1ea7n n\u00e0o l\u1ea5y l\u1ea1i cu\u1ed9c s\u1ed1ng th\u01b0\u1eddng ng\u00e0y th\u00f4ng qua <\/span><b><i>C\u00f4ng ngh\u1ec7 <\/i><\/b><span style=\"font-weight: 400;\">v\u00e0 <\/span><b><i>M\u1ea1ng x\u00e3 h\u1ed9i<\/i><\/b><span style=\"font-weight: 400;\">. \u0110i\u1ec3n h\u00ecnh trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y ch\u00ednh l\u00e0 Chatbot. Italia Longeva, m\u1ea1ng l\u01b0\u1edbi nghi\u00ean c\u1ee9u qu\u1ed1c gia v\u1ec1 l\u00e3o h\u00f3a v\u00e0 tu\u1ed5i th\u1ecd t\u00edch c\u1ef1c, do B\u1ed9 Y t\u1ebf \u00dd th\u00e0nh l\u1eadp, mu\u1ed1n l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ec7nh nh\u00e2n Alzheimer. T\u1eeb \u0111\u00f3, d\u1ef1 \u00e1n \u201cChat Yourself\u201d \u0111\u01b0\u1ee3c ra \u0111\u1eddi v\u00e0o th\u00e1ng 10 n\u0103m 2016.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_Thuc_thi\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">1.3. Th\u1ef1c thi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chat Yourself l\u01b0u tr\u1eef th\u00f4ng tin v\u1ec1 24 gi\u1edd cu\u1ed9c s\u1ed1ng c\u1ee7a m\u1ed9t ng\u01b0\u1eddi v\u00e0 tr\u1ea3 l\u1ea1i theo y\u00eau c\u1ea7u, v\u1edbi kh\u1ea3 n\u0103ng \u0111\u1eb7t th\u00f4ng b\u00e1o \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a (v\u00ed d\u1ee5: nh\u1eafc b\u1ea1n u\u1ed1ng thu\u1ed1c). Nh\u1edd tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o, Chatbot c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 tr\u00f2 chuy\u1ec7n v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u1ec7nh m\u00e0 kh\u00f4ng y\u00eau c\u1ea7u h\u1ecd h\u1ecdc c\u00e1c c\u00e2u l\u1ec7nh c\u1ee5 th\u1ec3. Chatbot \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ec3 tr\u1ea3 l\u1eddi b\u1ea5t k\u1ef3 nhu c\u1ea7u n\u00e0o, b\u1ea5t c\u1ee9 l\u00fac n\u00e0o v\u00e0 \u1edf m\u1ecdi n\u01a1i.\u00a0<\/span> <span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi c\u0103n b\u1ec7nh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kho\u1ea3ng 44 tri\u1ec7u ng\u01b0\u1eddi tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 hi\u1ec7n ch\u01b0a c\u00f3 ph\u01b0\u01a1ng ph\u00e1p ch\u1eefa tr\u1ecb d\u1ee9t \u0111i\u1ec3m th\u00ec m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ec7nh nh\u00e2n v\u00e0 c\u1ea3 ng\u01b0\u1eddi th\u00e2n trong m\u1ecdi ho\u00e0n c\u1ea3nh s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chat Yourself l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 c\u00f4ng ngh\u1ec7 trong d\u1ecbch v\u1ee5 y t\u1ebf. Chat Yourself \u0111\u01b0\u1ee3c t\u1ea1o ra v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt c\u1ee7a Nextopera v\u00e0 v\u1edbi s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1c s\u0129 l\u00e3o khoa, nh\u00e0 t\u00e2m l\u00fd h\u1ecdc v\u00e0 nh\u00e0 th\u1ea7n kinh h\u1ecdc, nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 ph\u00e1t tri\u1ec3n danh s\u00e1ch c\u00e1c c\u00e2u h\u1ecfi m\u00e0 ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u1ec3 cung c\u1ea5p cho ph\u1ea7n m\u1ec1m t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft.<\/span> <span style=\"font-weight: 400;\">Khi nh\u1eefng ng\u01b0\u1eddi m\u1eafc Alzheimer v\u00e0 b\u1ecb suy gi\u1ea3m tr\u00ed nh\u1edb, Chat Yourself tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c c\u1ea3i thi\u1ec7n l\u1ed1i s\u1ed1ng c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng . T\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng tr\u00f2 chuy\u1ec7n ph\u1ed5 bi\u1ebfn, ch\u00fang t\u00f4i \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i h\u00e0nh vi c\u1ee7a nh\u1eefng ng\u01b0\u1eddi m\u1eafc b\u1ec7nh Alzheimer.<\/span> <span style=\"font-weight: 400;\">\u0110\u01b0\u1ee3c ph\u00e1t tri\u1ec3n tr\u00ean n\u1ec1n t\u1ea3ng Messenger. <\/span><span style=\"font-weight: 400;\">V\u00ec v\u1eady, \u0111\u1ec3 s\u1eed d\u1ee5ng, ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i \u0111\u0103ng nh\u1eadp Facebook, v\u00e0o trang ch\u1ee7 c\u1ee7a Chat Yourself v\u00e0 nh\u1ea5p v\u00e0o G\u1eedi tin nh\u1eafn \u0111\u1ec3 m\u1edf tr\u00f2 chuy\u1ec7n Messenger. T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, ph\u1ea7n m\u1ec1m ph\u1ea3n h\u1ed3i b\u1eb1ng m\u1ed9t li\u00ean k\u1ebft d\u1eabn \u0111\u1ebfn m\u1ed9t trang n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o h\u1ed3 s\u01a1 c\u1ee7a m\u00ecnh. Trong th\u1eddi \u0111i\u1ec3m c\u1ea7n thi\u1ebft, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 m\u1edf cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u00ean Messenger v\u00e0 \u0111\u01b0a ra y\u00eau c\u1ea7u. Khi \u0111\u00f3 ph\u1ea7n m\u1ec1m s\u1ebd l\u1ea5y th\u00f4ng tin trong \u0111\u0103ng k\u00fd v\u00e0 ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"14_Ket_qua\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">1.4. K\u1ebft qu\u1ea3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c \u1ee9ng d\u1ee5ng AI \u0111\u1ec3 gi\u00fap \u0111\u1ee1 c\u00e1c b\u1ec7nh nh\u00e2n m\u1eafc Alzheimer th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3, mang l\u1ea1i gi\u00e1 tr\u1ecb nh\u00e2n v\u0103n s\u00e2u s\u1eafc, kh\u00f4ng ch\u1ec9 cho c\u00e1c b\u1ec7nh nh\u00e2n m\u00e0 c\u00f2n gia \u0111\u00ecnh v\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u00e2n y\u00eau c\u1ee7a h\u1ecd. H\u1ecd hi\u1ec3u r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi b\u1ec7nh Alzheimer v\u00e0 c\u00e1c ch\u1ee9ng sa s\u00fat tr\u00ed tu\u1ec7 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c chia s\u1ebb nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u00e0 suy ngh\u0129 c\u1ee7a h\u1ecd. S\u1ef1 n\u1eafm b\u1eaft Insight m\u1ed9t c\u00e1ch tinh t\u1ebf v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 \u0111\u00e3 gi\u00fap Chat Yourself g\u00e2y ti\u1ebfng vang l\u1edbn khi v\u1eeba ra m\u1eaft. C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> 100% ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c g\u1ea5p 10 l\u1ea7n so v\u1edbi t\u1ef7 l\u1ec7 trung b\u00ecnh c\u1ee7a c\u00e1c ch\u1ee7 \u0111\u1ec1 y t\u1ebf kh\u00e1c<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> H\u01a1n 15.000 ng\u01b0\u1eddi \u0111\u00e3 ti\u1ebfp c\u1eadn (Reach) v\u00e0 h\u01a1n 30.000 l\u1ea7n hi\u1ec3n th\u1ecb (Impression) trong v\u00f2ng ch\u01b0a \u0111\u1ea7y 24 gi\u1edd\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> 10.000 l\u01b0\u1ee3t view video (Organic) trong v\u00e0i gi\u1edd \u0111\u1ea7u ti\u00ean.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> 8% t\u01b0\u01a1ng t\u00e1c v\u1edbi fanpage Chat Yourself trong ng\u00e0y \u0111\u1ea7u ti\u00ean ra m\u1eaft.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> T\u1ef7 l\u1ec7 khu\u1ebfch t\u00e1n (Amplification rate) t\u0103ng 7 l\u1ea7n tr\u00ean c\u00e1c l\u0129nh v\u1ef1c li\u00ean quan.<\/span><\/li>\n<\/ul>\n<h1><span class=\"ez-toc-section\" id=\"2_Case_study_2_Lam_the_nao_Chatbot_Sophia_cua_Novo_Nordisk_tro_thanh_tieu_chuan_cua_nganh_Duoc_pham\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">2. Case study 2: L\u00e0m th\u1ebf n\u00e0o Chatbot Sophia c\u1ee7a Novo Nordisk tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n c\u1ee7a ng\u00e0nh D\u01b0\u1ee3c ph\u1ea9m?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1619 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/05\/Sophia_Call_Out-600x323.png\" alt=\"Chatbot - Sophia Call Out\" width=\"600\" height=\"323\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"21_Boi_canh\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">2.1. B\u1ed1i c\u1ea3nh<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi <a href=\"https:\/\/hedima.vn\/journey\/tong-quan-ve-marketing-duoc-cho-nguoi-moi\/\">Marketing D\u01b0\u1ee3c ph\u1ea9m<\/a>, nh\u1eefng n\u0103m tr\u01b0\u1edbc \u0111\u00e2y,\u00a0 c\u00e1c Marketer v\u00e0 c\u00e1c Med Rep th\u01b0\u1eddng ch\u1ec9 ch\u00fa tr\u1ecdng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 c\u00e1c b\u00e1c s\u0129 ho\u1eb7c k\u00eanh nh\u00e0 thu\u1ed1c. V\u00e0 d\u01b0\u1eddng nh\u01b0 vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng thu\u1ed1c ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y, nh\u1ea5t l\u00e0 c\u00e1c b\u00e1c s\u0129.\u00a0<\/span> <span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 n\u00f3i, m\u1eb7c d\u00f9 \u0111\u1ed1i t\u01b0\u1ee3ng s\u1eed d\u1ee5ng ch\u00ednh v\u1eabn l\u00e0 b\u1ec7nh nh\u00e2n, th\u1ebf nh\u01b0ng trong b\u1ed1i c\u1ea3nh l\u00fac \u0111\u00f3, c\u00e1c h\u00e3ng D\u01b0\u1ee3c ph\u1ea9m coi c\u00e1c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c c\u0169ng nh\u01b0 n\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ec7nh nh\u00e2n kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng. Nguy\u00ean nh\u00e2n l\u00e0 do h\u1ecd ch\u01b0a th\u1ef1c s\u1ef1 th\u1ea5y \u0111\u01b0\u1ee3c vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c b\u1ec7nh nh\u00e2n li\u1ec7u c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i \u00edch hay th\u00fac \u0111\u1ea9y doanh thu khi \u0111\u1ee9ng gi\u1eefa th\u1ecb tr\u01b0\u1eddng v\u00f4 c\u00f9ng c\u1ea1nh tranh.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"22_Insight\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">2.2. Insight<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1i th\u00e1o \u0111\u01b0\u1eddng l\u00e0 b\u1ec7nh l\u00fd m\u00e3n t\u00ednh m\u00e0 nh\u1eefng b\u1ec7nh nh\u00e2n, nh\u1eefng ng\u01b0\u1eddi c\u00f3 nguy c\u01a1 cao hay ng\u01b0\u1eddi th\u00e2n \u0111\u1ec1u c\u00f3 r\u1ea5t nhi\u1ec1u th\u1eafc m\u1eafc xoay quanh c\u0103n b\u1ec7nh n\u00e0y c\u0169ng nh\u01b0 l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111i\u1ec1u tr\u1ecb nh\u01b0ng h\u1ecd l\u1ea1i g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c trao \u0111\u1ed5i th\u1eafc m\u1eafc \u0111\u00f3 v\u1edbi b\u00e1c s\u0129 v\u00ec nhi\u1ec1u l\u00fd do. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m l\u00fac b\u1ea5y gi\u1edd ch\u01b0a th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn c\u00e1c gi\u1ea3i ph\u00e1p n\u00e2ng cao ki\u1ebfn th\u1ee9c c\u1ed9ng \u0111\u1ed3ng v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 thu\u1ed1c tr\u1ef1c ti\u1ebfp cho b\u1ec7nh nh\u00e2n.<\/span><\/p>\n<blockquote><span style=\"color: #282828;\"><i><span style=\"font-weight: 400;\">\u201cThe patient experience program is everything that has to do with the drug and what you surround the drug with to make patients&#8217; lives better\u2026\u201d<\/span><\/i><\/span><\/blockquote>\n<p><span style=\"font-weight: 400;\">B\u1ed9 ph\u1eadn nghi\u00ean c\u1ee9u c\u1ee7a Novo Nordisk \u0111\u00e3 nh\u1eadn th\u1ea5y s\u1ef1 t\u0103ng \u0111\u1ed9t bi\u1ebfn l\u01b0\u1ee3ng truy c\u1eadp website\u00a0 Cornerstones4Care trong kho\u1ea3ng th\u1eddi gian t\u1eeb 11 gi\u1edd \u0111\u00eam \u0111\u1ebfn 2 gi\u1edd s\u00e1ng. Novo nh\u1eadn th\u1ea5y r\u1eb1ng \u0111\u00f3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u1eadn r\u1ed9n v\u00e0 \u0111\u00e2y l\u00e0 kho\u1ea3ng th\u1eddi gian cu\u1ed1i c\u00f9ng trong ng\u00e0y, sau khi ho\u00e0n t\u1ea5t c\u00e1c c\u00f4ng vi\u1ec7c v\u00e0 ch\u0103m s\u00f3c gia \u0111\u00ecnh, h\u1ecd c\u00f3 th\u1ec3 t\u1ef1 ch\u0103m s\u00f3c b\u1ea3n th\u00e2n. Ho\u1eb7c c\u00f3 th\u1ec3 h\u1ecd \u0111ang lo l\u1eafng v\u1ec1 t\u00ecnh tr\u1ea1ng s\u1ee9c kh\u1ecfe g\u1ea7n \u0111\u00e2y<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"23_Thuc_thi\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">2.3. Th\u1ef1c thi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cornerstones4Care ra m\u1eaft v\u00e0o n\u0103m 2011 nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 b\u1ec7nh nh\u00e2n \u0111a k\u00eanh bao g\u1ed3m h\u1ed7 tr\u1ee3 offline v\u00e0 c\u1ea3 online. S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Chatbot Sophia nh\u01b0 m\u1ed9t l\u1eddi kh\u1eb3ng \u0111\u1ecbnh h\u1ecd kh\u00f4ng ch\u1ec9 cung c\u1ea5p cho b\u1ec7nh nh\u00e2n thu\u1ed1c m\u00e0 c\u00f2n l\u00e0 s\u1ef1 quan t\u00e2m ch\u0103m s\u00f3c. Sophia cung c\u1ea5p d\u1ecbch v\u1ee5, ki\u1ebfn th\u1ee9c v\u00e0 h\u1ed7 tr\u1ee3 b\u1ec7nh nh\u00e2n c\u0169ng nh\u01b0 c\u00e1c nh\u00e2n vi\u00ean y t\u1ebf v\u1ec1 b\u1ec7nh v\u00e0 c\u00e1c lo\u1ea1i thu\u1ed1c.\u00a0<\/span> <span style=\"font-weight: 400;\">Amy West, tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Digital Strategy c\u1ee7a Novo Nordisk, cho bi\u1ebft trong phi\u00ean Marketing D\u01b0\u1ee3c ph\u1ea9m g\u1ea7n \u0111\u00e2y c\u1ee7a Fierce AI Week: \u201cChatbot \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng c\u1ea3m v\u1edbi nh\u1eefng g\u00ec h\u1ecd \u0111ang \u0111\u1ed1i m\u1eb7t b\u1ea5t k\u1ef3 l\u00fac n\u00e0o, \u0111\u1ed3ng th\u1eddi gi\u00fap m\u1ecdi ng\u01b0\u1eddi nh\u1eadn th\u00f4ng tin m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.\u201d\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"24_Ket_qua\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">2.4. K\u1ebft qu\u1ea3<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><i><span style=\"font-weight: 400;\">Novo Nordisk hy v\u1ecdng c\u00e1c b\u1ec7nh nh\u00e2n \u0110\u00e1i th\u00e1o \u0111\u01b0\u1eddng s\u1ebd &#8220;H\u1ecfi Sophia&#8221; v\u1ec1 nh\u1eefng th\u1eafc m\u1eafc v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd v\u1ec1 t\u00ecnh tr\u1ea1ng b\u1ec7nh.\u00a0<\/span><\/i> <span style=\"font-weight: 400;\">Ch\u00ednh s\u1ef1 \u201c\u0111i t\u1eaft \u0111\u00f3n \u0111\u1ea7u\u201d c\u1ee7a Novo \u0111\u00e3 khi\u1ebfn Chatbot Sophia \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh m\u1eabu trong ng\u00e0nh k\u1ec3 t\u1eeb khi c\u00f4ng ty ra m\u1eaft v\u00e0o n\u0103m 2018, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, v\u00e0 t\u1ea5t nhi\u00ean, n\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t ph\u1ea7n l\u00fd do khi\u1ebfn Sophia nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 t\u1ed1t l\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng l\u00fac b\u1ea5y gi\u1edd.\u00a0<\/span> <span style=\"font-weight: 400;\">Cho \u0111\u1ebfn nay, Chatbot Sophia \u0111\u00e3 c\u00f3 h\u01a1n 11.000 cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 \u0111\u01b0\u1ee3c h\u1ecfi h\u01a1n 27.000 c\u00e2u h\u1ecfi. Trong khi \u0111\u00f3, Novo c\u0169ng \u0111ang c\u1ed1 g\u1eafng ho\u00e0n thi\u1ec7n th\u00f4ng qua c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a b\u1ec7nh nh\u00e2n nh\u01b0 n\u1ed9i dung c\u1ea7n h\u1ed7 tr\u1ee3 hay c\u00e1c lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau m\u00e0 m\u1ecdi ng\u01b0\u1eddi quan t\u00e2m.<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"3_Tam_ket\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">3. T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<blockquote><span style=\"color: #282828;\"><i><span style=\"font-weight: 400;\">In pharma marketing, AI is a game-changer<\/span><\/i><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/span><\/blockquote>\n<p><span style=\"font-weight: 400;\">T\u01b0 duy marketing d\u01b0\u1ee3c ph\u1ea9m s\u1ebd d\u1ea7n t\u1eadp trung v\u00e0o c\u1ea5p \u0111\u1ed9 c\u00e1 nh\u00e2n v\u00e0 mang l\u1ea1i nh\u1eefng d\u1ecbch v\u1ee5 tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng. C\u00e1c chatbot AI \u0111ang d\u1ea7n \u0111\u1ecbnh ngh\u0129a l\u1ea1i c\u00e1ch c\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd<\/span> <span style=\"font-weight: 400;\">C\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c \u0111\u00e3 l\u00e0m \u0111i\u1ec1u n\u00e0y v\u00e0 th\u00e0nh c\u00f4ng, v\u1eady t\u1ea1i sao marketing d\u01b0\u1ee3c ph\u1ea9m l\u1ea1i kh\u00f4ng h\u1ecdc h\u1ecfi \u0111i\u1ec1u \u0111\u00f3?<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a20c6797dd2c8020836263' value='6a20c6797dd2c8020836263'><input type='hidden' id='bg-show-more-text-6a20c6797dd2c8020836263' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a20c6797dd2c8020836263' value='Show Less'><a id='bg-showmore-action-6a20c6797dd2c8020836263' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a20c6797dd2c8020836263' >\n<ol>\n<li><a href=\"http:\/\/www.digitaltrainingacademy.com\/casestudies\/2017\/08\/chatbot_case_study_alzheimers_sufferers_remember_by_chatting_to_themselves.php\" target=\"_blank\" rel=\"noopener\">Chatbot case study: Alzheimer&#8217;s sufferers remember, by chatting to themselves &#8211; Digital Training Academy<\/a><\/li>\n<li><a href=\"https:\/\/www.fiercepharma.com\/marketing\/ai-week-life-sciences-track-ai-and-pharma-marketing-reveals-keen-interest-chatbots\" target=\"_blank\" rel=\"noopener\">https:\/\/www.fiercepharma.com\/marketing\/ai-week-life-sciences-track-ai-and-pharma-marketing-reveals-keen-interest-chatbots<\/a>\u00a0<\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong ph\u1ea7n 1, HEDIMA \u0111\u00e3 gi\u1edbi thi\u1ec7u t\u1ed5ng quan v\u1ec1 Chatbot c\u0169ng nh\u01b0 m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng c\u1ee7a Chatbot trong l\u0129nh v\u1ef1c Y t\u1ebf v\u00e0 D\u01b0\u1ee3c ph\u1ea9m. Trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o, \u0111\u1eb7c bi\u1ec7t l\u00e0 Marketing D\u01b0\u1ee3c ph\u1ea9m &#8211; m\u1ed9t ng\u00e0nh kh\u00f4ng m\u1edbi nh\u01b0ng th\u1ef1c s\u1ef1 t\u1eadp trung v\u00e0o b\u1ec7nh nh\u00e2n v\u1eabn c\u00f2n kh\u00e1 m\u1edbi m\u1ebb v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i.\u00a0 Trong b\u00e0i vi\u1ebft n\u00e0y, HEDIMA s\u1ebd chia s\u1ebb 2 case study v\u1ec1 vi\u1ec7c \u1ee9ng d\u1ee5ng Chatbot trong Y t\u1ebf v\u00e0 Marketing D\u01b0\u1ee3c ph\u1ea9m \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 h\u01a1n s\u1ef1 \u0111a d\u1ea1ng v\u00e0 linh ho\u1ea1t c\u1ee7a ng\u00e0nh t\u01b0\u1edfng ch\u1eebng nh\u01b0 v\u00f4 c\u00f9ng kh\u1eafc khe n\u00e0y nh\u00e9&#8230;<\/p>\n","protected":false},"author":13,"featured_media":2037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[14,31,86],"class_list":["post-1615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-alzheimer","tag-chatbot","tag-novo-nordisk"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=1615"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2037"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=1615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=1615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=1615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}