{"id":1424,"date":"2021-05-17T22:37:55","date_gmt":"2021-05-17T15:37:55","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=1424"},"modified":"2021-05-17T22:37:55","modified_gmt":"2021-05-17T15:37:55","slug":"chien-dich-huyet-ap-bao-nhieu","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/chien-dich-huyet-ap-bao-nhieu\/","title":{"rendered":"3 ch\u00eca kho\u00e1 gi\u00fap &#8220;Huy\u1ebft \u00e1p bao nhi\u00eau&#8221; th\u00fac \u0111\u1ea9y \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau h\u00e0nh \u0111\u1ed9ng"},"content":{"rendered":"<p>\u0110\u1ea1i d\u1ecbch COVID-19 mang l\u1ea1i r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c cho ng\u00e0nh y t\u1ebf tr\u00ean to\u00e0n c\u1ea7u, nh\u01b0ng \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a nhi\u1ec1u l\u0129nh v\u1ef1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. Khi m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u d\u00e0nh s\u1ef1 quan t\u00e2m l\u1edbn h\u01a1n \u0111\u1ebfn s\u1ee9c kh\u1ecfe, \u0111\u00f3 c\u0169ng l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing y t\u1ebf, marketing d\u01b0\u1ee3c ph\u1ea9m. HEDIMA mong mu\u1ed1n chia s\u1ebb v\u1edbi c\u00e1c b\u1ea1n \u0111ang l\u00e0m marketing d\u01b0\u1ee3c ph\u1ea9m v\u1ec1 m\u1ed9t case study \u0111\u1eb7c bi\u1ec7t thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u1ed9ng \u0111\u1ed3ng trong n\u0103m 2020. \u0110\u00f3 l\u00e0 chi\u1ebfn d\u1ecbch t\u0103ng nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng \u0111\u1ed3ng v\u1ec1 b\u1ec7nh l\u00fd t\u0103ng huy\u1ebft \u00e1p: \u201cHUY\u1ebeT \u00c1P BAO NHI\u00caU\u201d. \u0110\u00e2y l\u00e0 m\u00f9a th\u1ee9 3 trong k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n nh\u1eb1m t\u0103ng nh\u1eadn th\u1ee9c c\u1ed9ng \u0111\u1ed3ng v\u1ec1 c\u00e1c b\u1ec7nh l\u00fd m\u1ea1n t\u00ednh c\u1ee7a H\u00e3ng D\u01b0\u1ee3c ph\u1ea9m Servier (Vi\u1ec7t Nam).<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/chien-dich-huyet-ap-bao-nhieu\/#1_Boi_canh_chien_dich_%E2%80%9CHuyet_ap_bao_nhieu%E2%80%9D\" >1. B\u1ed1i c\u1ea3nh chi\u1ebfn d\u1ecbch &#8220;Huy\u1ebft \u00e1p bao nhi\u00eau&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/chien-dich-huyet-ap-bao-nhieu\/#2_Muc_tieu_cua_chien_dich\" >2. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/chien-dich-huyet-ap-bao-nhieu\/#3_Thuc_thi_chien_dich\" >3. Th\u1ef1c thi chi\u1ebfn d\u1ecbch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/chien-dich-huyet-ap-bao-nhieu\/#4_Ket_qua_cua_chien_dich\" >4. K\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/chien-dich-huyet-ap-bao-nhieu\/#5_Chia_khoa_thanh_cong_cua_chien_dich\" >5. Ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/chien-dich-huyet-ap-bao-nhieu\/#51_Cac_chien_dich_mang_tinh_dai_han\" >5.1. C\u00e1c chi\u1ebfn d\u1ecbch mang t\u00ednh d\u00e0i h\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/chien-dich-huyet-ap-bao-nhieu\/#52_Khai_thac_chinh_xac_insight_doi_tuong_muc_tieu\" >5.2. Khai th\u00e1c ch\u00ednh x\u00e1c insight \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/chien-dich-huyet-ap-bao-nhieu\/#53_Su_ket_hop_cua_cac_hoat_dong_offline_va_online\" >5.3 S\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng offline v\u00e0 online<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Boi_canh_chien_dich_%E2%80%9CHuyet_ap_bao_nhieu%E2%80%9D\"><\/span><span style=\"color: #017ab7;\">1. B\u1ed1i c\u1ea3nh chi\u1ebfn d\u1ecbch &#8220;Huy\u1ebft \u00e1p bao nhi\u00eau&#8221;<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Chi\u1ebfn d\u1ecbch \u201cHUY\u1ebeT \u00c1P BAO NHI\u00caU\u201d \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch trong n\u1eeda \u0111\u1ea7u n\u0103m 2020, khi m\u00e0 to\u00e0n th\u1ebf gi\u1edbi \u0111ang trong giai \u0111o\u1ea1n \u0111\u1ea7u ph\u00f2ng ch\u1ed1ng \u0111\u1ea1i d\u1ecbch COVID 19 v\u00e0 ph\u1ea7n l\u1edbn c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u b\u1ecb tr\u00ec ho\u00e3n, thay \u0111\u1ed5i do gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i. Tuy t\u00ecnh h\u00ecnh \u1edf Vi\u1ec7t Nam c\u00f3 \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n, nh\u01b0ng h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00e2n v\u00e0 ng\u01b0\u1eddi b\u1ec7nh m\u1ea1n t\u00ednh v\u1eabn c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3.<\/p>\n<p>V\u00e0o th\u00e1ng 4\/2020, th\u1ed1ng k\u00ea t\u1eeb B\u1ed9 Y T\u1ebf cho th\u1ea5y c\u1ee9 100 b\u1ec7nh nh\u00e2n Covid-19 t\u1eed vong th\u00ec c\u00f3 t\u1edbi 77 ng\u01b0\u1eddi t\u1eed vong l\u00e0 c\u00f3 b\u1ec7nh n\u1ec1n l\u00e0 c\u00e1c b\u1ec7nh l\u00fd kh\u00f4ng l\u00e2y nhi\u1ec5m (tim m\u1ea1ch, \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng\u2026), trong \u0111\u00f3 do b\u1ec7nh tim m\u1ea1ch chi\u1ebfm 31%. V\u00ec v\u1eady t\u0103ng nh\u1eadn th\u1ee9c trong c\u1ed9ng \u0111\u1ed3ng v\u1ec1 t\u0103ng huy\u1ebft \u00e1p l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/p>\n<p>Th\u1ed1ng k\u1ebf t\u1ea1i Vi\u1ec7t Nam, c\u00f3 h\u01a1n 9 tri\u1ec7u ng\u01b0\u1eddi \u0111ang b\u1ecb t\u0103ng huy\u1ebft \u00e1p nh\u01b0ng kh\u00f4ng bi\u1ebft m\u00ecnh m\u1eafc b\u1ec7nh. \u0110\u00e2y l\u00e0 m\u1ed9t con s\u1ed1 r\u1ea5t l\u1edbn. Ch\u1ea9n \u0111o\u00e1n t\u0103ng huy\u1ebft \u00e1p mu\u1ed9n d\u1eabn \u0111\u1ebfn vi\u1ec7c gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng \u0111i\u1ec1u tr\u1ecb v\u00e0 gia t\u0103ng c\u00e1c bi\u1ebfn c\u1ed1 li\u00ean quan \u0111\u1ebfn t\u0103ng huy\u1ebft \u00e1p trong t\u01b0\u01a1ng lai. \u0110\u00f3 ch\u00ednh l\u00e0 g\u00e1nh n\u1eb7ng v\u1ec1 y t\u1ebf, kinh t\u1ebf c\u1ee7a b\u1ec7nh nh\u00e2n, c\u1ee7a ng\u01b0\u1eddi nh\u00e0 v\u00e0 ng\u00e0nh y t\u1ebf n\u00f3i chung.<\/p>\n<p>H\u00e3ng D\u01b0\u1ee3c ph\u1ea9m Servier (Vi\u1ec7t Nam) v\u1edbi c\u00e1c thu\u1ed1c \u0111\u01a1n tr\u1ecb v\u00e0 ph\u1ed1i h\u1ee3p trong \u0111i\u1ec1u tr\u1ecb t\u0103ng huy\u1ebft \u00e1p l\u00e0 \u0111\u01a1n v\u1ecb d\u1eabn \u0111\u1ea7u th\u1ecb v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng b\u00e1c s\u0129 tin d\u00f9ng v\u00e0 b\u1ec7nh nh\u00e2n trung th\u00e0nh s\u1eed d\u1ee5ng. V\u1edbi vai tr\u00f2 l\u00e0 th\u1ee7 l\u0129nh n\u00e0y, Servier \u0111\u1eb7t m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i nh\u1eefng chi\u1ebfn d\u1ecbch v\u1ec1 t\u0103ng nh\u1eadn th\u1ee9c c\u1ee7a c\u1ed9ng \u0111\u1ed3ng, c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh v\u1ec1 v\u1ec1 t\u0103ng huy\u1ebft \u00e1p.<\/p>\n<p>C\u00f9ng th\u1eddi \u0111i\u1ec3m v\u1edbi chi\u1ebfn d\u1ecbch \u201cHUY\u1ebeT \u00c1P BAO NHI\u00caU\u201d c\u00f3 c\u00f3 nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1c:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1442 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/05\/Untitled-2-01-600x177.jpg\" alt=\"\" width=\"546\" height=\"161\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1437 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/05\/BISS-4-600x176.jpg\" alt=\"\" width=\"546\" height=\"160\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Muc_tieu_cua_chien_dich\"><\/span><span style=\"color: #017ab7;\">2. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u1eadp trung v\u00e0o nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng t\u1eeb 40 tu\u1ed5i tr\u1edf l\u00ean. \u0110\u00e2y l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 y\u1ebfu t\u1ed1 nguy c\u01a1 cao m\u1eafc b\u1ec7nh l\u00fd t\u0103ng huy\u1ebft \u00e1p. Chi\u1ebfn d\u1ecbch \u201cHuy\u1ebft \u00e1p bao nhi\u00eau\u201d mong mu\u1ed1n:<\/p>\n<ul>\n<li>Truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 th\u00f4ng \u0111i\u1ec7p: \u201c<strong>Ng\u01b0\u1eddi tr\u00ean 40 tu\u1ed5i, m\u1ed7i 6 th\u00e1ng n\u00ean \u0111o huy\u1ebft \u00e1p 1 l\u1ea7n<\/strong>\u201d.<\/li>\n<li>T\u1ea1o \u0111\u1ed9ng l\u1ef1c d\u1eabn \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng \u0111o huy\u1ebft \u00e1p \u1edf ng\u01b0\u1eddi h\u01a1n 40 tu\u1ed5i.<\/li>\n<li>T\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 ch\u1ec9 s\u1ed1 ch\u1ea9n \u0111o\u00e1n t\u0103ng huy\u1ebft \u00e1p: 140\/90 mmHg.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Thuc_thi_chien_dich\"><\/span><span style=\"color: #017ab7;\">3. Th\u1ef1c thi chi\u1ebfn d\u1ecbch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Th\u1eddi gian: t\u1eeb ng\u00e0y 1\/7\/2020 \u0111\u1ebfn 31\/7\/2020.<\/li>\n<li>Chi\u1ebfn d\u1ecbch l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng online v\u00e0 offline.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1449 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/05\/Untitled-4-02-382x600.png\" alt=\"\" width=\"466\" height=\"732\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Ket_qua_cua_chien_dich\"><\/span><span style=\"color: #017ab7;\">4. K\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1444 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/05\/14581-Converted-01-503x600.png\" alt=\"\" width=\"503\" height=\"600\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Chia_khoa_thanh_cong_cua_chien_dich\"><\/span><span style=\"color: #017ab7;\">5. Ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"51_Cac_chien_dich_mang_tinh_dai_han\"><\/span><span style=\"color: #017ab7;\">5.1. C\u00e1c chi\u1ebfn d\u1ecbch mang t\u00ednh d\u00e0i h\u1ea1n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Chi\u1ebfn d\u1ecbch \u201cHUY\u1ebeT \u00c1P BAO NHI\u00caU\u201d n\u1eb1m trong chu\u1ed7i chi\u1ebfn d\u1ecbch \u201cBECAUSE I SAY SO\u201d \u0111\u01b0\u1ee3c Servier ph\u00e1t \u0111\u1ed9ng tr\u00ean to\u00e0n c\u1ea7u t\u1eeb n\u0103m 2017. Ri\u00eang t\u1ea1i Vi\u1ec7t Nam, chi\u1ebfn d\u1ecbch n\u00e0y n\u1eb1m trong <strong>d\u1ef1 \u00e1n \u201cNg\u00e0y \u0111\u1ea7u ti\u00ean\u201d \u0111\u01b0\u1ee3c ra m\u1eaft l\u1ea7n \u0111\u1ea7u v\u00e0o n\u0103m 2015<\/strong>, v\u1edbi mong mu\u1ed1n gi\u00fap c\u1ed9ng \u0111\u1ed3ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 3 b\u1ec7nh l\u00fd m\u1ea1n t\u00ednh: t\u0103ng huy\u1ebft \u00e1p, \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng v\u00e0 \u0111au th\u1eaft ng\u1ef1c. D\u1ef1 \u00e1n Ng\u00e0y \u0110\u1ea7u Ti\u00ean l\u00e0 d\u1ef1 \u00e1n \u0111\u1ea7u ti\u00ean v\u00e0 c\u00f3 quy m\u00f4 t\u1ea1i Vi\u1ec7t Nam h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c gi\u00fap b\u1ec7nh nh\u00e2n t\u0103ng huy\u1ebft \u00e1p, \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng, \u0111au th\u1eaft ng\u1ef1c c\u00f3 ki\u1ebfn th\u1ee9c \u0111\u00fang v\u00e0 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft trong vi\u1ec7c qu\u00e1n l\u00fd b\u1ec7nh c\u1ee7a m\u00ecnh. \u0110\u00e2y l\u00e0 d\u1ef1 \u00e1n ho\u00e0n to\u00e0n phi l\u1ee3i nhu\u1eadn v\u1edbi s\u1ed1 l\u01b0\u1ee3ng users h\u00e0ng n\u0103m l\u00ean \u0111\u1ebfn tr\u00ean 1.300.000 ng\u01b0\u1eddi.<\/p>\n<blockquote><p>Th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch \u201cHUY\u1ebeT \u00c1P BAO NHI\u00caU\u201d \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft t\u1eeb kinh nghi\u1ec7m c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u v\u00e0 t\u1ea1i Vi\u1ec7t Nam. C\u1ee5 th\u1ec3 h\u01a1n, l\u00e0 t\u1eeb hai chi\u1ebfn d\u1ecbch\u00a0 tr\u01b0\u1edbc \u0111\u00f3 \u201cV\u00cc CON QUAN T\u00c2M\u201d (2018) v\u00e0 \u201cV\u00cc CH\u00c1U S\u1ee2\u201d (2019) \u0111\u1ec1u l\u00e0 nh\u1eefng chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng mang \u0111\u1eadm d\u1ea5u \u1ea5n v\u00ec c\u1ed9ng \u0111\u1ed3ng c\u1ee7a Servier.<\/p><\/blockquote>\n<figure id=\"attachment_1465\" aria-describedby=\"caption-attachment-1465\" style=\"width: 534px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1465\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/05\/Capture.png\" alt=\"\" width=\"534\" height=\"380\" \/><figcaption id=\"caption-attachment-1465\" class=\"wp-caption-text\">Poster c\u1ee7a chi\u1ebfn d\u1ecbch &#8220;BECAUSE I SAY SO&#8221; 2018 v\u00e0 2019<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"52_Khai_thac_chinh_xac_insight_doi_tuong_muc_tieu\"><\/span><span style=\"color: #017ab7;\">5.2. Khai th\u00e1c ch\u00ednh x\u00e1c insight \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>C\u00e2u h\u1ecfi \u0111\u1eb7t ra ban \u0111\u1ea7u trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n chi\u1ebfn d\u1ecbch \u0111\u00f3 l\u00e0: \u0111\u00e2u l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t cho chi\u1ebfn d\u1ecbch? <a href=\"https:\/\/hedima.vn\/journey\/mot-so-khai-niem-trong-marketing\/\">Insight<\/a> c\u1ee7a h\u1ecd l\u00e0 g\u00ec? H\u00e0nh vi c\u1ee7a h\u1ecd ra sao?<\/p>\n<p>Chi\u1ebfn d\u1ecbch &#8220;HUY\u1ebeT \u00c1P BAO NHI\u00caU&#8221; \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean online v\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 th\u00e1ch th\u1ee9c. Khi m\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb (\u0111\u1ed9 tu\u1ed5i 25+) active h\u01a1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u0111\u1ed9 tu\u1ed5i 40+. V\u1eady, ch\u00fang ta n\u00ean ti\u1ebfp c\u1eadn 25+ \u0111\u1ec3 h\u1ecd t\u00e1c \u0111\u1ed9ng l\u00ean 40+ (l\u00e0 b\u1ed1 m\u1eb9, ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd) hay t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn 40+?<\/p>\n<p><span style=\"color: #808080;\"><strong>Chi\u1ebfn d\u1ecbch \u0111\u00e3 ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 40+ v\u00ec nh\u1eefng ph\u00e2n t\u00edch v\u1ec1 insight sau:<\/strong><\/span><\/p>\n<ul>\n<li>Theo kh\u1ea3o s\u00e1t c\u1ee7a Nelson (2018), \u0111\u1ed1i t\u01b0\u1ee3ng 25+ c\u00f3 nh\u1eefng m\u1ed1i quan t\u00e2m ch\u00ednh l\u00e0 s\u1ef1 nghi\u1ec7p, t\u00e0i ch\u00ednh v\u00e0 t\u00ecnh c\u1ea3m. Vi\u1ec7c ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y v\u1edbi nh\u1eefng n\u1ed9i dung v\u1ec1 s\u1ee9c kho\u1ebb s\u1ebd kh\u00f4ng t\u1ed1i \u01b0u.<\/li>\n<li>T\u00e1c \u0111\u1ed9ng l\u00ean \u0111\u1ed1i t\u01b0\u1ee3ng 25+ \u0111\u1ec3 h\u1ecd n\u00f3i v\u1edbi b\u1ed1 m\u1eb9 m\u00ecnh v\u1ec1 vi\u1ec7c \u0111o huy\u1ebft \u00e1p s\u1ebd d\u1eabn \u0111\u1ebfn \u0111\u1ed9 gi\u1ea3m v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (<a href=\"https:\/\/hedima.vn\/journey\/18-social-media-metrics-marketers-can-theo-doi\/\">conversion rate<\/a>). T\u1ef7 l\u1ec7 trung b\u00ecnh trong ng\u00e0nh ch\u1ec9 l\u00e0 kho\u1ea3ng &lt;3%.<\/li>\n<li>N\u1ebfu ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 25+ th\u00ec b\u1ed1 m\u1eb9 c\u1ee7a h\u1ecd v\u00e0o kho\u1ea3ng 50-55 tu\u1ed5i. Th\u00f4ng \u0111i\u1ec7p c\u1ee7a d\u1ef1 \u00e1n l\u00e0 \u201cng\u01b0\u1eddi tr\u00ean 40 tu\u1ed5i, 6 th\u00e1ng \u0111o huy\u1ebft \u00e1p 1 l\u1ea7n\u201d. \u1ede \u0111\u00e2y xu\u1ea5t hi\u1ec7n kho\u1ea3ng tr\u1ed1ng v\u1ec1 tu\u1ed5i c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Chi\u1ebfn d\u1ecbch s\u1ebd b\u1ecf s\u00f3t m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng kh\u00e1 l\u1edbn ng\u01b0\u1eddi n\u1eb1m trong target.<\/li>\n<\/ul>\n<p>Tuy nhi\u00ean, khi ch\u1ecdn \u0111\u00e1nh tr\u1ef1c ti\u1ebfp v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng 40+ th\u00ec s\u1ebd c\u00f3 m\u1ed9t r\u00e0o c\u1ea3n l\u1edbn \u0111\u00f3 ch\u00ednh l\u00e0 h\u1ecd kh\u00f4ng active tr\u00ean online, h\u1ecd r\u1ea5t \u00edt tr\u00ean t\u01b0\u01a1ng t\u00e1c. Vi\u1ec7c n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c tracking c\u1ee7a d\u1ef1 \u00e1n r\u1ea5t kh\u00f3 kh\u0103n. Nh\u1edd v\u00e0o vi\u1ec7c nghi\u00ean c\u1ee9u insight m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, d\u1ef1 \u00e1n \u0111\u00e3 nh\u00ecn ra h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi 40+ tr\u00ean online kh\u00f4ng ph\u1ea3i l\u00e0 like, share, comment m\u00e0 l\u00e0 click. H\u1ecd th\u00edch click nhi\u1ec1u h\u01a1n t\u1ea5t c\u1ea3 c\u00e1c h\u00e0nh \u0111\u1ed9ng kh\u00e1c. Do \u0111\u00f3, d\u1ef1 \u00e1n \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00e1c n\u1ed9i dung v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 trang landing page v\u1edbi r\u1ea5t nhi\u1ec1u click \u2013 see more. Vi\u1ec7c n\u00e0y gi\u00fap tracking \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<p>C\u00e1c b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o t\u1ea1i \u0111\u01b0\u1eddng link: <a href=\"https:\/\/ngaydautien.vn\/tang-huyet-ap\/huyetapbaonhieu\" target=\"_blank\" rel=\"noopener\">https:\/\/ngaydautien.vn\/tang-huyet-ap\/huyetapbaonhieu<\/a><\/p>\n<p>Tuy nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u00e3 thay \u0111\u1ed5i, th\u00f4ng \u0111i\u1ec7p ch\u00ednh xoay quanh y\u1ebfu t\u1ed1 gia \u0111\u00ecnh c\u1ee7a to\u00e0n chi\u1ebfn d\u1ecbch v\u1eabn \u0111\u01b0\u1ee3c gi\u1eef nguy\u00ean. C\u00e2u chuy\u1ec7n (trong viral clip) c\u1ee7a chi\u1ebfn d\u1ecbch t\u1eadp trung v\u00e0o nh\u00e2n v\u1eadt ch\u00ednh, m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng trung ni\u00ean (40 tu\u1ed5i), m\u1ed9t ng\u01b0\u1eddi c\u00f3 tr\u00e1ch nhi\u1ec7m, quan t\u00e2m lo l\u1eafng ch\u0103m s\u00f3c cho gia \u0111\u00ecnh, lu\u00f4n ngh\u0129 r\u1eb1ng m\u00ecnh c\u00f3 \u0111\u1ea7y \u0111\u1ee7 m\u1ecdi th\u1ee9 \u0111\u1ec3 lo cho gia \u0111\u00ecnh. Cho \u0111\u1ebfn khi, anh th\u1ea5y \u0111\u01b0\u1ee3c gia \u0111\u00ecnh \u0111ang lo cho ch\u00ednh anh. Th\u00f4ng \u0111i\u1ec7p ch\u00ednh c\u1ee7a chi\u1ebfn d\u1ecbch \u201cHUY\u1ebeT \u00c1P BAO NHI\u00caU\u201d \u0111\u01b0\u1ee3c h\u1ecfi t\u1eeb ch\u00ednh ng\u01b0\u1eddi b\u1ed1, ng\u01b0\u1eddi v\u1ee3, ng\u01b0\u1eddi con m\u00e0 anh \u1ea5y quan t\u00e2m nh\u1ea5t. Chi\u1ebfn d\u1ecbch th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a ch\u00ednh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau b\u1edfi s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi th\u00e2n y\u00eau.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/u19f-nefwh0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote><p>V\u1edbi c\u00e1ch truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p c\u1ea3m \u0111\u1ed9ng v\u00e0 mang y\u1ebfu t\u1ed1 gia \u0111\u00ecnh, th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch &#8220;HUY\u1ebeT \u00c1P BAO NHI\u00caU&#8221; l\u00e0 khi y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng, s\u1ef1 th\u1ea5u hi\u1ec3u v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"53_Su_ket_hop_cua_cac_hoat_dong_offline_va_online\"><\/span><span style=\"color: #017ab7;\">5.3 S\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng offline v\u00e0 online<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trong qu\u00e1 tr\u00ecnh di\u1ec5n ra chi\u1ebfn d\u1ecbch online &#8220;HUY\u1ebeT \u00c1P BAO NHI\u00caU&#8221;, Servier Vi\u1ec7t Nam t\u1ed5 ch\u1ee9c \u0111\u1ed3ng th\u1eddi ho\u1ea1t \u0111\u1ed9ng t\u1ea7m so\u00e1t cho ng\u01b0\u1eddi d\u00e2n tr\u00ean 40 tu\u1ed5i \u1edf to\u00e0n t\u1ec9nh Nam \u0110\u1ecbnh. \u0110\u00e2y l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng \u00fd ngh\u0129a v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 \u1ee7ng h\u1ed9 v\u00e0 tham gia \u0111\u1ed3ng h\u00e0nh c\u1ee7a B\u1ed9 Y t\u1ebf, S\u1edf Y t\u1ebf T\u1ec9nh. N\u00f3 \u0111\u00f3ng g\u00f3p r\u1ea5t nhi\u1ec1u v\u00e0o th\u00f4ng \u0111i\u1ec7p chung c\u1ee7a to\u00e0n chi\u1ebfn d\u1ecbch v\u00e0 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c t\u00ednh th\u1ef1c t\u1ebf c\u1ee7a chi\u1ebfn d\u1ecbch. C\u00e1c ho\u1ea1t \u0111\u1ed9ng offline th\u1ec3 hi\u1ec7n chi\u1ebfn d\u1ecbch kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf kh\u00e2u truy\u1ec1n th\u00f4ng t\u0103ng nh\u1eadn th\u1ee9c m\u00e0 c\u00f2n l\u00e0 h\u00e0nh \u0111\u1ed9ng.<\/p>\n<p>Chi\u1ebfn d\u1ecbch &#8220;HUY\u1ebeT \u00c1P BAO NHI\u00caU&#8221; \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng v\u1ec1 m\u1eb7t s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ef1a v\u00e0o nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n vi\u1ec7c ph\u00e1t tri\u1ec3n d\u1ef1 \u00e1n phi l\u1ee3i nhu\u1eadn h\u01b0\u1edbng v\u1ec1 b\u1ec7nh nh\u00e2n c\u1ee7a Servier Vi\u1ec7t Nam. C\u00f9ng v\u1edbi \u0111\u00f3, s\u1ef1 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 insight c\u1ee7a h\u1ecd khi\u1ebfn cho c\u00e1c th\u00f4ng \u0111i\u1ec7p, c\u00e1ch ti\u1ebfp c\u1eadn tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3. <span style=\"color: #808080;\"><strong>\u00dd th\u1ee9c \u0111\u01b0\u1ee3c c\u00e1c ho\u1ea1t \u0111\u1ed9ng offline-online kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi \u0111em \u0111\u1ebfn s\u1ef1 c\u1ed9ng h\u01b0\u1edfng l\u1edbn trong vi\u1ec7c truy\u1ec1n \u0111i th\u00f4ng \u0111i\u1ec7p c\u1ee7a chi\u1ebfn d\u1ecbch, th\u00fac \u0111\u1ea9y \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau h\u00e0nh \u0111\u1ed9ng l\u00e0 \u0111i\u1ec3m s\u00e1ng trong chi\u1ebfn d\u1ecbch &#8220;HUY\u1ebeT \u00c1P BAO NHI\u00caU&#8221;<\/strong>.<\/span> Ch\u00fang ta c\u00f9ng \u0111\u00f3n ch\u1edd chi\u1ebfn d\u1ecbch ti\u1ebfp theo tr\u00ean b\u1ec7nh l\u00fd t\u0103ng huy\u1ebft \u00e1p trong n\u0103m 2021.<\/p>\n<div><\/div>\n<div>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c153f05ba20009051091' value='6a3c153f05ba20009051091'><input type='hidden' id='bg-show-more-text-6a3c153f05ba20009051091' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c153f05ba20009051091' value='Show Less'><a id='bg-showmore-action-6a3c153f05ba20009051091' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c153f05ba20009051091' >\n<ul>\n<li><a href=\"https:\/\/moh.gov.vn\/tin-noi-bat\/-\/asset_publisher\/3Yst7YhbkA5j\/content\/thu-truong-bo-y-te-cu-100-nguoi-viet-tu-vong-co-en-77-ca-do-benh-khong-lay-nhiem\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/moh.gov.vn\/tin-noi-bat\/-\/asset_publisher\/3Yst7YhbkA5j\/content\/thu-truong-bo-y-te-cu-100-nguoi-viet-tu-vong-co-en-77-ca-do-benh-khong-lay-nhiem<\/a><\/li>\n<li><a href=\"http:\/\/medinet.gov.vn\/phong-chong-dich-benh\/du-an-cong-dong-vi-trai-tim-khoe-gop-phan-giai-quyet-benh-tim-mach-thong-qua-su-c2-20259.aspx\" rel=\"nofollow noopener\" target=\"_blank\">http:\/\/medinet.gov.vn\/phong-chong-dich-benh\/du-an-cong-dong-vi-trai-tim-khoe-gop-phan-giai-quyet-benh-tim-mach-thong-qua-su-c2-20259.aspx<\/a><\/li>\n<li><a href=\"http:\/\/vnha.org.vn\/detail.asp?id=1420\" rel=\"nofollow noopener\" target=\"_blank\">http:\/\/vnha.org.vn\/detail.asp?id=1420<\/a><\/li>\n<li><a href=\"https:\/\/ngaydautien.vn\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/ngaydautien.vn\/<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ea1i d\u1ecbch COVID-19 mang l\u1ea1i r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c cho ng\u00e0nh y t\u1ebf tr\u00ean to\u00e0n c\u1ea7u, nh\u01b0ng \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a nhi\u1ec1u l\u0129nh v\u1ef1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. Khi m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u d\u00e0nh s\u1ef1 quan t\u00e2m l\u1edbn h\u01a1n \u0111\u1ebfn s\u1ee9c kh\u1ecfe, \u0111\u00f3 [&#8230;]\n","protected":false},"author":13,"featured_media":1649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[55,101],"class_list":["post-1424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-huyet-ap-bao-nhieu","tag-servier"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=1424"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/1649"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=1424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=1424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=1424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}