{"id":1369,"date":"2021-05-08T20:25:03","date_gmt":"2021-05-08T13:25:03","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=1369"},"modified":"2021-05-08T20:25:03","modified_gmt":"2021-05-08T13:25:03","slug":"5-yeu-to-giup-chien-dich-thank-you-mom-luon-duoc-nho-den-trong-ngay-cua-me","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/5-yeu-to-giup-chien-dich-thank-you-mom-luon-duoc-nho-den-trong-ngay-cua-me\/","title":{"rendered":"5 Y\u1ebfu t\u1ed1 gi\u00fap chi\u1ebfn d\u1ecbch THANK YOU, MOM lu\u00f4n \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn trong ng\u00e0y c\u1ee7a m\u1eb9"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kh\u00f4ng m\u1ed9t Marketer n\u00e0o c\u00f3 th\u1ec3 ph\u1ee7 nh\u1eadn v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch marketing \u201cTHANK YOU, MOM\u201d \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u Procter &amp; Gamble (P&amp;G). V\u1edbi h\u00ecnh \u1ea3nh \u201cc\u00e1i \u00f4m c\u00f9ng n\u1ee5 c\u01b0\u1eddi m\u00e3n nguy\u1ec7n c\u1ee7a m\u1eb9 khi nh\u00ecn con \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng\u201d c\u00f3 l\u1ebd l\u00e0 nh\u1eefng th\u01b0\u1edbc phim \u0111\u01b0\u1ee3c mong ch\u1edd nh\u1ea5t m\u1ed7i k\u1ef3 Th\u1ebf V\u1eadn H\u1ed9i trong nhi\u1ec1u n\u0103m qua. B\u00e0i ph\u00e2n t\u00edch n\u00e0y s\u1ebd n\u00eau l\u00ean 5 y\u1ebfu t\u1ed1 gi\u00fap th\u00f4ng \u0111i\u1ec7p n\u00e0y v\u1eabn ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim c\u1ee7a m\u1ed7i ch\u00fang ta trong h\u01a1n m\u1ed9t th\u1eadp k\u1ef7.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/5-yeu-to-giup-chien-dich-thank-you-mom-luon-duoc-nho-den-trong-ngay-cua-me\/#1_Su_thau_hieu_khach_hang_doi_tuong_trong_chien_dich_%E2%80%9CThank_you_Mom%E2%80%9D\" >1. S\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u1ed1i t\u01b0\u1ee3ng trong chi\u1ebfn d\u1ecbch \u201cThank you, Mom\u201d:<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/5-yeu-to-giup-chien-dich-thank-you-mom-luon-duoc-nho-den-trong-ngay-cua-me\/#11_Boi_canh\" >1.1 B\u1ed1i c\u1ea3nh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/5-yeu-to-giup-chien-dich-thank-you-mom-luon-duoc-nho-den-trong-ngay-cua-me\/#12_Su_thau_hieu\" >1.2 S\u1ef1 th\u1ea5u hi\u1ec3u<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/5-yeu-to-giup-chien-dich-thank-you-mom-luon-duoc-nho-den-trong-ngay-cua-me\/#2_Cac_hoat_dong_trong_chien_dich_%E2%80%9CThank_you_Mom%E2%80%9D\" >2. C\u00e1c ho\u1ea1t \u0111\u1ed9ng trong chi\u1ebfn d\u1ecbch \u201cThank you, Mom\u201d:\u00a0<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/5-yeu-to-giup-chien-dich-thank-you-mom-luon-duoc-nho-den-trong-ngay-cua-me\/#21_Olympic_2012_%E2%80%93_Best_job\" >2.1 Olympic 2012 &#8211; Best job:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/5-yeu-to-giup-chien-dich-thank-you-mom-luon-duoc-nho-den-trong-ngay-cua-me\/#22_Olympic_2014_%E2%80%93_Pick_them_back_up\" >2.2 Olympic 2014 &#8211; Pick them back up:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/5-yeu-to-giup-chien-dich-thank-you-mom-luon-duoc-nho-den-trong-ngay-cua-me\/#23_Olympic_2016_%E2%80%93_Strong\" >2.3 Olympic 2016 &#8211; Strong:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/5-yeu-to-giup-chien-dich-thank-you-mom-luon-duoc-nho-den-trong-ngay-cua-me\/#24_Olympic_2018_%E2%80%93_Love_over_bias\" >2.4 Olympic 2018 &#8211; Love over bias:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/5-yeu-to-giup-chien-dich-thank-you-mom-luon-duoc-nho-den-trong-ngay-cua-me\/#3_Cac_chat_lieu_dung_trong_quang_cao\" >3. C\u00e1c ch\u1ea5t li\u1ec7u d\u00f9ng trong qu\u1ea3ng c\u00e1o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/5-yeu-to-giup-chien-dich-thank-you-mom-luon-duoc-nho-den-trong-ngay-cua-me\/#4_Tagline\" >4. Tagline\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/5-yeu-to-giup-chien-dich-thank-you-mom-luon-duoc-nho-den-trong-ngay-cua-me\/#5_Khong_mang_lai_cam_giac_dang_xem_quang_cao\" >5. Kh\u00f4ng mang l\u1ea1i c\u1ea3m gi\u00e1c \u0111ang xem qu\u1ea3ng c\u00e1o<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"1_Su_thau_hieu_khach_hang_doi_tuong_trong_chien_dich_%E2%80%9CThank_you_Mom%E2%80%9D\"><\/span><span style=\"color: #017ab7;\">1. S\u1ef1 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u1ed1i t\u01b0\u1ee3ng trong chi\u1ebfn d\u1ecbch \u201cThank you, Mom\u201d:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"11_Boi_canh\"><\/span><span style=\"color: #017ab7;\">1.1 B\u1ed1i c\u1ea3nh<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn d\u1ecbch \u201cThank you, Mom\u201d l\u00e0 chi\u1ebfn d\u1ecbch marketing \u0111\u1eb7c bi\u1ec7t m\u00e0 P&amp;G tri\u1ec3n khai sau \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn l\u00e0 nh\u00e0 t\u00e0i tr\u1ee3 to\u00e0n c\u1ea7u cho Th\u1ebf V\u1eadn H\u1ed9i Olympic t\u1eeb n\u0103m 2010 \u0111\u1ebfn 2020. \u0110\u00e2y l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i qu\u00fd gi\u00e1 \u0111\u1ec3 P&amp;G c\u00f3 th\u1ec3 n\u00e2ng cao s\u1ef1 \u01b0u ti\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/span><a href=\"https:\/\/motchuttoi.wordpress.com\/2018\/11\/26\/pg-thank-you-mom-campaigns\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">(brand preference)<\/span><\/a><span style=\"font-weight: 400;\"> cho c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng h\u1eb1ng ng\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c t\u1eadp trung trong xuy\u00ean su\u1ed1t c\u1ea3 chi\u1ebfn d\u1ecbch l\u00e0 ng\u01b0\u1eddi m\u1eb9, thay v\u00ec c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean hay kh\u00e1n gi\u1ea3 nh\u01b0 c\u00e1c chi\u1ebfn d\u1ecbch c\u1ea1nh tranh song song t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3. \u0110\u00e2y l\u00e0 \u0111i\u1ec3m s\u00e1ng quan tr\u1ecdng c\u1ee7a chi\u1ebfn d\u1ecbch. Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng n\u00e0y c\u0169ng ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (target customer) c\u1ee7a P&amp;G. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Su_thau_hieu\"><\/span><span style=\"color: #017ab7;\">1.2 S\u1ef1 th\u1ea5u hi\u1ec3u<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p><span style=\"font-weight: 400;\">C\u00f3 kh\u00f4ng \u00edt c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u00e3 khai th\u00e1c y\u1ebfu t\u1ed1 t\u00ecnh c\u1ea3m gia \u0111\u00ecnh, nh\u01b0ng v\u00ec sao P&amp;G l\u1ea1i th\u1eafng \u0111\u1eadm v\u1edbi m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u1ea5t \u0111\u01a1n gi\u1ea3n \u201cThank you, Mom\u201d?\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">R\u1ea5t r\u00f5 r\u00e0ng r\u1eb1ng, \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch ch\u1ea1m t\u1edbi tr\u00e1i tim h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng th\u00ec s\u1ef1 th\u1ea5u hi\u1ec3u l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u. P&amp;G \u0111\u00e3 \u0111\u00e1nh \u0111\u00fang t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng (<a href=\"https:\/\/hedima.vn\/journey\/mot-so-khai-niem-trong-marketing\/\">customer insight<\/a>) &#8211; nh\u1eefng ng\u01b0\u1eddi m\u1eb9 v\u1edbi th\u00f4ng \u0111i\u1ec7p: \u201cB\u00ean c\u1ea1nh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a con, lu\u00f4n c\u00f3 s\u1ef1 \u0111\u1ed9ng vi\u00ean v\u00e0 \u1ee7ng h\u1ed9 c\u1ee7a M\u1eb9\u201d. P&amp;G r\u1ea5t th\u00e0nh c\u00f4ng trong vi\u1ec7c l\u1ed3ng gh\u00e9p nh\u1eefng gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i v\u00e0o chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y ch\u00ednh m\u00ecnh t\u1eeb nh\u1eefng th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i. Khi \u0111\u00f3 s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 \u1edf gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u h\u01a1n l\u00e0 t\u00ednh n\u0103ng c\u1ee7a n\u00f3.<\/span><\/p>\n<p style=\"text-align: center;\"><b>S\u1ef1 th\u1ea5u hi\u1ec3u l\u00e0 c\u00e1ch k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t, khi kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m d\u1ef1a v\u00e0o t\u1ea7m nh\u00ecn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/b><\/p>\n<blockquote><p>T\u00f9y v\u00e0o y\u1ebfu t\u1ed1 \u0111\u1eb7c th\u00f9 c\u1ee7a t\u1eebng ng\u00e0nh ngh\u1ec1 m\u00e0 m\u1ee9c \u0111\u1ed9 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng kh\u00e1c nhau. V\u1edbi kinh nghi\u1ec7m l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb cung c\u1ea5p c\u00e1c chi\u1ebfn d\u1ecbch marketing trong ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, HEDIMA nh\u1eadn th\u1ea5y r\u1eb1ng s\u1ef1 th\u1ea5u hi\u1ec3u gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u. V\u00ec v\u1eady, c\u00e1c chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c ph\u1ea9m lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 trong vi\u1ec7c ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c insight th\u00edch h\u1ee3p.<\/p><\/blockquote>\n<h1><span class=\"ez-toc-section\" id=\"2_Cac_hoat_dong_trong_chien_dich_%E2%80%9CThank_you_Mom%E2%80%9D\"><\/span><span style=\"color: #017ab7;\">2. C\u00e1c ho\u1ea1t \u0111\u1ed9ng trong chi\u1ebfn d\u1ecbch \u201cThank you, Mom\u201d:<\/span><span style=\"color: #017ab7;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn d\u1ecbch \u201cThank you, Mom\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c P&amp;G s\u1eed d\u1ee5ng xuy\u00ean su\u1ed1t trong n\u0103m k\u1ef3 Th\u1ebf V\u1eadn H\u1ed9i g\u1ea7n \u0111\u00e2y v\u1edbi t\u1eebng th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3 bao g\u1ed3m Olympic 2012 &#8211; \u201cBest job\u201d, Olympic 2014 &#8211; \u201cPick them back up\u201d, Olympic 2016 &#8211; \u201cStrong\u201d, v\u00e0 Olympic 2018 &#8211; \u201cLove over bias\u201d. \u1ede m\u1ed7i k\u1ef3 Th\u1ebf V\u1eadn H\u1ed9i, P&amp;G ti\u1ebfp c\u1eadn v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u1edbi nh\u1eefng c\u00e1ch th\u1ee9c kh\u00e1c nhau v\u00e0 lu\u00f4n thay \u0111\u1ed5i v\u1edbi s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"21_Olympic_2012_%E2%80%93_Best_job\"><\/span><span style=\"color: #017ab7;\">2.1 Olympic 2012 &#8211; Best job:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi Olympic b\u1eaft \u0111\u1ea7u 100 ng\u00e0y, P&amp;G n\u1ed5 ph\u00e1t s\u00fang \u0111\u1ea7u ti\u00ean cho chi\u1ebfn d\u1ecbch \u201cThank you, Mom\u201d b\u1eb1ng m\u1ed9t \u0111o\u1ea1n phim ng\u1eafn hai ph\u00fat \u0111\u01b0\u1ee3c mang t\u00ean \u201cBest Job\u201d. B\u1ed9 phim mang t\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cc\u00f4ng vi\u1ec7c kh\u00f3 nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi n\u00e0y, l\u00e0 c\u00f4ng vi\u1ec7c t\u1ed1t nh\u1ea5t\u201d, \u0111\u00f3 l\u00e0 nh\u1eefng c\u00f4ng vi\u1ec7c th\u1ea7m l\u1eb7ng m\u00e0 nh\u1eefng ng\u01b0\u1eddi m\u1eb9 t\u1eadn t\u00e2m ch\u0103m s\u00f3c cho con c\u00e1i c\u1ee7a m\u00ecnh. \u0110\u1eb1ng sau s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed7i v\u1eadn \u0111\u1ed9ng vi\u00ean l\u00e0 s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi m\u1eb9. \u0110o\u1ea1n phim n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00ean s\u00f3ng v\u00e0o \u0111\u00fang ng\u00e0y Qu\u1ed1c t\u1ebf Ph\u1ee5 n\u1eef 8\/3. \u0110o\u1ea1n qu\u1ea3ng c\u00e1o (<a href=\"https:\/\/hedima.vn\/journey\/tvc-la-gi\/\">TVC<\/a>) n\u00e0y c\u00f2n \u0111\u01b0\u1ee3c chi\u1ebfu tr\u00ean ch\u01b0\u01a1ng tr\u00ecnh \u201cThe today show\u201d c\u00f9ng v\u1edbi s\u1ef1 t\u00e0i tr\u1ee3 c\u1ee7a P&amp;G d\u00e0nh t\u1eb7ng gia \u0111\u00ecnh c\u1ee7a c\u00e1c V\u1eadn \u0111\u1ed9ng vi\u00ean \u0111\u1ebfn d\u1ef1 Olympic London 2012.<\/span><\/p>\n<figure id=\"attachment_1376\" aria-describedby=\"caption-attachment-1376\" style=\"width: 351px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1376\" style=\"color: #333333; font-size: 14.4px; text-align: center;\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/05\/2.png\" alt=\"\" width=\"351\" height=\"198\" \/><figcaption id=\"caption-attachment-1376\" class=\"wp-caption-text\">TVC c\u1ee7a P&amp;G &#8211; Best Job Omlypic 2012<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u0110\u1ed3ng th\u1eddi, P&amp;G c\u0169ng x\u00e2y d\u1ef1ng m\u1ed9t digital app mang t\u00ean \u201cThank you, Mom\u201d \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 chia s\u1ebb v\u1ec1 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea3n th\u00e2n v\u00e0 m\u1eb9 m\u00ecnh, v\u1edbi m\u1ed9t \u0111i\u1ec1u m\u00e0 h\u1ecd mu\u1ed1n l\u00e0m \u0111\u1ec3 c\u1ea3m \u01a1n m\u1eb9 m\u00ecnh. Sau \u0111\u00f3, P&amp;G s\u1ebd th\u1ef1c hi\u1ec7n l\u1eddi c\u1ea3m \u01a1n c\u1ee7a nh\u1eefng ng\u01b0\u1eddi d\u00f9ng may m\u1eafn \u0111\u01b0\u1ee3c ch\u1ecdn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong L\u1ec5 Khai m\u1ea1c Olympic, P&amp;G l\u1ea1i c\u00f4ng chi\u1ebfu m\u1ed9t \u0111o\u1ea1n phim ng\u1eafn mang t\u00ean \u201cKids\u201d v\u1edbi h\u00ecnh \u1ea3nh c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean \u1edf d\u01b0\u1edbi h\u00ecnh d\u1ea1ng nh\u1eefng \u0111\u1ee9a tr\u1ebb v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201c\u0110\u1ed1i v\u1edbi m\u1eb9, con m\u00e3i l\u00e0 m\u1ed9t \u0111\u1ee9a tr\u1ebb\u201d \u0111\u1ec3 g\u1ee3i nh\u1edb h\u00ecnh \u1ea3nh M\u1eb9 \u0111\u00e3 c\u00f9ng luy\u1ec7n t\u1eadp v\u00e0 \u1ee7ng h\u1ed9 c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean tr\u00ean m\u1ed9t qu\u00e3ng \u0111\u01b0\u1eddng d\u00e0i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Xuy\u00ean su\u1ed1t k\u1ef3 Olympic, P&amp;G ti\u1ebfp t\u1ee5c c\u00f4ng chi\u1ebfu chu\u1ed7i phim t\u00e0i li\u1ec7u mang t\u00ean \u201cRaising an Olympian\u201d \u0111\u1ec3 nh\u1eefng ng\u01b0\u1eddi m\u1eb9 th\u1eadt s\u1ef1 chia s\u1ebb v\u1ec1 c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh. V\u00e0 series n\u00e0y \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ed9ng r\u00e3i tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng ng\u00e0y cu\u1ed1i c\u00f9ng c\u1ee7a Olympic, nh\u01b0 hi\u1ec7n th\u1ef1c h\u00f3a TVC \u201cBest Job\u201d, P&amp;G ph\u00e1t h\u00e0nh \u0111o\u1ea1n phim \u201cReaction\u201d v\u1edbi nh\u1eefng bi\u1ec3u c\u1ea3m c\u1ee7a ng\u01b0\u1eddi m\u1eb9 tr\u01b0\u1edbc nh\u1eefng m\u00e0n thi \u0111\u1ea5u v\u1edbi nh\u1eefng c\u1ea3m x\u00fac ch\u00e2n th\u1eadt nh\u1ea5t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i, P&amp;G c\u00f2n ph\u00e1t tri\u1ec3n m\u1ed9t trang fanpage \u0111\u1ec3 k\u00e9o g\u1ea7n kho\u1ea3ng c\u00e1ch v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng vi\u1ec7c g\u00e2y qu\u1ef9 cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Th\u1ec3 thao cho ng\u01b0\u1eddi tr\u1ebb tr\u00ean th\u1ebf gi\u1edbi, v\u1edbi m\u1ed7i m\u1ed9t like, ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u1ee7ng h\u1ed9 $1 cho P&amp;G\/team USA Youth Sport Fund.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 s\u1ef1 lan t\u1ecfa m\u1ea1nh m\u1ebd c\u1ee7a th\u00f4ng \u0111i\u1ec7p tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng v\u1edbi h\u01a1n 74 tri\u1ec7u view to\u00e0n c\u1ea7u v\u00e0 370 tri\u1ec7u l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i Twitter. \u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho l\u1ee3i \u00edch lan truy\u1ec1n c\u1ee7a c\u00e1c digital campaign sau n\u00e0y.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cThe hardest job in the world, is the best job in the world.\u201d<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"22_Olympic_2014_%E2%80%93_Pick_them_back_up\"><\/span><span style=\"color: #017ab7;\">2.2 Olympic 2014 &#8211; Pick them back up:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1edbi s\u1ef1 thay \u0111\u1ed5i v\u1ec1 insight v\u1edbi n\u1ed9i dung \u201ckhi con v\u1ea5p ng\u00e3, M\u1eb9 s\u1ebd \u1edf \u0111\u00e2y c\u00f9ng con \u0111\u1ee9ng l\u00ean v\u00e0 b\u01b0\u1edbc ti\u1ebfp\u201d. L\u1ea7n n\u00e0y, P&amp;G v\u1eabn ti\u1ebfp t\u1ee5c series \u201cRaising an Olympian\u201d tr\u00ean k\u00eanh Youtube ri\u00eang. \u0110\u1eb7c bi\u1ec7t, v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 hashtag #BecauseOfMom tr\u00ean Twitter, th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c lan t\u1ecfa nhanh ch\u00f3ng tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng.<\/span><\/p>\n<figure id=\"attachment_1375\" aria-describedby=\"caption-attachment-1375\" style=\"width: 322px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1375\" style=\"font-size: 14.4px; color: #555555;\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/05\/3.png\" alt=\"\" width=\"322\" height=\"182\" \/><figcaption id=\"caption-attachment-1375\" class=\"wp-caption-text\">TVC c\u1ee7a P&amp;G &#8211; Pick them back up Olympic 2014<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Khi nh\u1eafc \u0111\u1ebfn chi\u1ebfn d\u1ecbch n\u0103m 2014, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ee3i nh\u1edb v\u1edbi \u00fd t\u01b0\u1edfng \u201cThe P&amp;G Family Home\u201d m\u00e0 P&amp;G \u0111\u00e3 tri\u1ec3n khai khi x\u00e2y d\u1ef1ng m\u1ed9t ng\u00f4i nh\u00e0 m\u00e0 c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean c\u00f3 th\u1ec3 sinh ho\u1ea1t c\u00f9ng M\u1eb9 c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi tr\u1ea3i nghi\u1ec7m c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng h\u00e0ng ng\u00e0y c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cFor teaching us that falling only makes us stronger\u201d<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"23_Olympic_2016_%E2%80%93_Strong\"><\/span><span style=\"color: #017ab7;\">2.3 Olympic 2016 &#8211; Strong:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">P&amp;G ti\u1ebfp t\u1ee5c c\u00f4ng chi\u1ebfu m\u1ed9t phim ng\u1eafn d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1c ng\u01b0\u1eddi m\u1eb9 hi\u1ec7n \u0111\u1ea1i v\u1edbi th\u00f4ng \u0111i\u1ec7p s\u1ee9c m\u1ea1nh tinh th\u1ea7n m\u00e0 M\u1eb9 lu\u00f4n lu\u00f4n d\u00e0nh cho con. Th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa \u0111\u00e1nh gi\u00e1 t\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u00e2n t\u00edch th\u1ecb hi\u1ebfu kh\u00e1ch h\u00e0ng. Do b\u1ed1i c\u1ea3nh x\u00e3 h\u1ed9i thay \u0111\u1ed5i li\u00ean t\u1ee5c, c\u00f3 th\u1ec3 nh\u1eefng ng\u01b0\u1eddi m\u1eb9 tr\u1ebb s\u1ebd d\u1ec5 \u0111\u1ed3ng v\u1edbi s\u1ef1 ch\u1ee7 \u0111\u1ed9ng, l\u00e0 ng\u01b0\u1eddi truy\u1ec1n c\u1ea3m h\u1ee9ng cho con, thay v\u00ec nh\u1eefng c\u00f4ng vi\u1ec7c hy sinh th\u1ea7m l\u1eb7ng nh\u01b0 TVC 2012.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cIt takes someone strong to make someone strong\u201d.<\/span><\/p><\/blockquote>\n<figure id=\"attachment_1374\" aria-describedby=\"caption-attachment-1374\" style=\"width: 210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1374 \" style=\"font-size: 14.4px; color: #555555;\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/05\/4-185x280.png\" alt=\"\" width=\"210\" height=\"318\" \/><figcaption id=\"caption-attachment-1374\" class=\"wp-caption-text\">Nghi\u00ean c\u1ee9u v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng c\u1ee7a P&amp;G<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"24_Olympic_2018_%E2%80%93_Love_over_bias\"><\/span><span style=\"color: #017ab7;\">2.4 Olympic 2018 &#8211; Love over bias:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">C\u00f9ng v\u1edbi xu h\u01b0\u1edbng th\u1ebf gi\u1edbi, sau khi th\u1eafng m\u1ed9t gi\u1ea3i Grand Prix trong chi\u1ebfn d\u1ecbch \u201cBlack is Beautiful\u201d nh\u1eb1m ch\u1ed1ng ph\u00e2n bi\u1ec7t ch\u1ee7ng t\u1ed9c, P&amp;G \u0111\u00e3 \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p v\u01b0\u1ee3t m\u1ecdi r\u00e0o c\u1ea3n trong chi\u1ebfn d\u1ecbch n\u0103m 2018. D\u00f9 b\u1ea1n thu\u1ed9c ch\u1ee7ng t\u1ed9c n\u00e0o, t\u00f4n gi\u00e1o n\u00e0o, d\u00f9 b\u1ea1n c\u00f3 khi\u1ebfm khuy\u1ebft ra sao, th\u00ec M\u1eb9 v\u1eabn l\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n tr\u00ean m\u1ecdi h\u00e0nh tr\u00ecnh.\u00a0<\/span><\/p>\n<blockquote><p>&#8220;Image if the world could see what a mom sees&#8221;.<\/p><\/blockquote>\n<figure id=\"attachment_1373\" aria-describedby=\"caption-attachment-1373\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1373 \" style=\"font-size: 14.4px;\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/05\/5.png\" alt=\"\" width=\"300\" height=\"172\" \/><figcaption id=\"caption-attachment-1373\" class=\"wp-caption-text\">TVC c\u1ee7a P&amp;G &#8211; Love Over Bias Olympic 2018<\/figcaption><\/figure>\n<h1><span class=\"ez-toc-section\" id=\"3_Cac_chat_lieu_dung_trong_quang_cao\"><\/span><span style=\"color: #017ab7;\">3. C\u00e1c ch\u1ea5t li\u1ec7u d\u00f9ng trong qu\u1ea3ng c\u00e1o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">C\u00f3 l\u1ebd P&amp;G \u0111\u00e3 t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed9t c\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng chung cho c\u00e1c TVC \u0111\u1ea1i di\u1ec7n cho chi\u1ebfn d\u1ecbch n\u00e0y. Kh\u00f4ng qu\u00e1 kh\u00f3 \u0111\u1ec3 nh\u1eadn th\u1ea5y s\u1ef1 \u0111\u1ed3ng nh\u1ea5t gi\u1eefa c\u00e1c TVC qua c\u00e1c k\u1ef3 Th\u1ebf v\u1eadn h\u1ed9i d\u00f9 c\u00e2u chuy\u1ec7n \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c thay \u0111\u1ed5i. Y\u1ebfu t\u1ed1 n\u00e0y gi\u00fap kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n nh\u00e3n h\u00e0ng (brand recognition) \u0111\u01b0\u1ee3c cao h\u01a1n. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn chung, nh\u1eefng TVC n\u00e0y \u0111\u1ec1u mang gam m\u00e0u l\u1ea1nh, v\u1edbi nh\u1eefng \u0111o\u1ea1n nh\u1ea1c piano m\u1edf \u0111\u1ea7u t\u1ea1o c\u1ea3m gi\u00e1c bu\u1ed3n man m\u00e1c nh\u01b0ng l\u1ea1i mi\u00eau t\u1ea3 ch\u00e2n th\u1eadt cu\u1ed9c s\u1ed1ng th\u1eadt \u0111ang di\u1ec5n ra trong gia \u0111\u00ecnh c\u1ee7a m\u1ed7i v\u1eadn \u0111\u1ed9ng vi\u00ean. C\u00e1ch k\u1ec3 chuy\u1ec7n n\u00e0y th\u1eadt s\u1ef1 khi\u1ebfn cho ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y h\u00ecnh \u1ea3nh th\u00e2n thu\u1ed9c c\u1ee7a ch\u00ednh m\u00ecnh qua \u0111o\u1ea1n TVC \u0111\u00f3. R\u1ed3i \u0111o\u1ea1n phim \u0111\u1ea9y ti\u1ebft t\u1ea5u l\u00ean cao tr\u00e0o, v\u00e0 k\u1ebft b\u1eb1ng nh\u1eefng kho\u1ea3nh kh\u1eafc v\u1ee1 \u00f2a trong h\u1ea1nh ph\u00fac c\u1ee7a ng\u01b0\u1eddi m\u1eb9 tr\u01b0\u1edbc chi\u1ebfn th\u1eafng c\u1ee7a con m\u00ecnh. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u00fac n\u00e0y c\u00e2u th\u00f4ng \u0111i\u1ec7p ch\u00ednh \u0111\u01b0\u1ee3c \u0111\u01b0a ra &#8211; ng\u1eafn g\u1ecdn, x\u00fac t\u00edch nh\u01b0ng bao h\u00e0m m\u1ed9t gi\u00e1 tr\u1ecb tinh th\u1ea7n to l\u1edbn. V\u1edbi \u0111o\u1ea1n phim s\u1ebd k\u1ebft th\u00fac b\u1eb1ng c\u00e2u tagline \u201cProud sponsor of moms\u201d. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t th\u00f4ng \u0111i\u1ec7p hay \u0111\u00e3 l\u00e0 r\u1ea5t kh\u00f3, nh\u01b0ng th\u00e0nh c\u00f4ng c\u1ee7a P&amp;G l\u00e0 c\u00e1ch k\u1ec3 chuy\u1ec7n r\u1ea5t thuy\u1ebft ph\u1ee5c \u0111\u1ec3 d\u00f9 b\u1ea1n c\u00f3 l\u00e0 ai, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 \u0111\u1ed3ng c\u1ea3m v\u1edbi th\u00f4ng \u0111\u01b0\u1ee3c m\u00e0 P&amp;G g\u1eedi g\u1eafm. V\u00ec v\u1eady, storytelling l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt quan tr\u1ecdng trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"4_Tagline\"><\/span><span style=\"color: #017ab7;\">4. Tagline\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">C\u00e2u tagline \u201cP&amp;G &#8211; Proud sponsor of Moms\u201d th\u1eadt s\u1ef1 hi\u1ec7u qu\u1ea3 trong chi\u1ebfn d\u1ecbch n\u00e0y. V\u1edbi t\u00e1c d\u1ee5ng \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 tri\u1ebft l\u00fd kinh doanh c\u1ee7a doanh nghi\u1ec7p c\u1ee7a<\/span><a href=\"https:\/\/www.cet.edu.vn\/tagline-la-gi\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">tagline<\/span><\/a><span style=\"font-weight: 400;\">, c\u00e2u \u201cNh\u00e0 t\u00e0i tr\u1ee3 t\u1ef1 h\u00e0o c\u1ee7a M\u1eb9\u201d \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c \u0111\u00edch tr\u00ean. C\u00e2u tagline n\u00e0y \u0111\u00e3 t\u1ea1o n\u00ean s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 doanh nghi\u1ec7p. Khi m\u00e0 marketing kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng c\u00e1o v\u1ec1 c\u00e1c l\u1ee3i th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m, m\u00e0 ph\u01b0\u01a1ng th\u1ee9c k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1eb1ng sau c\u00e2u chuy\u1ec7n c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. <\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"5_Khong_mang_lai_cam_giac_dang_xem_quang_cao\"><\/span><span style=\"color: #017ab7;\">5. Kh\u00f4ng mang l\u1ea1i c\u1ea3m gi\u00e1c \u0111ang xem qu\u1ea3ng c\u00e1o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng c\u1ea3m trong chi\u1ebfn d\u1ecbch n\u00e0y, P&amp;G th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eefng \u0111o\u1ea1n qu\u1ea3ng c\u00e1o \u201ctinh t\u1ebf\u201d. M\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c l\u00e0m qu\u1ea3ng c\u00e1o \u0111\u00f3 ch\u00ednh l\u00e0 t\u00ednh kh\u00e1ch quan trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p. \u0110\u1ec3 qu\u1ea3ng c\u00e1o kh\u00f4ng qu\u00e1 mang gi\u00e1 tr\u1ecb l\u1ee3i nhu\u1eadn hay h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m b\u1ecb l\u1ed3ng gh\u00e9p qu\u00e1 \u0111\u00e0, v\u00f4 duy\u00ean, khi \u0111\u00f3 ng\u01b0\u1eddi xem c\u0169ng kh\u00e1ch quan h\u01a1n v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 qu\u1ea3ng c\u00e1o \u0111em l\u1ea1i. Vi\u1ec7c P&amp;G kh\u00f4ng l\u1ed3ng gh\u00e9p c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0o nh\u1eefng \u0111o\u1ea1n TVC n\u00e0y c\u0169ng l\u00e0 \u0111i\u1ec3m c\u1ed9ng c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">HEDIMA tin r\u1eb1ng c\u00f9ng v\u1edbi th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a, vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0 c\u00f4ng c\u1ee5 marketing \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng n\u1ed9i dung ch\u00ednh th\u1ed1ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1eb7c bi\u1ec7t, v\u1edbi c\u00e1c doanh nghi\u1ec7p ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, khi m\u00e0 s\u1ef1 t\u00edn nhi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n k\u1ebft n\u1ed1i c\u00f9ng kh\u00e1ch h\u00e0ng. HEDIMA s\u1ebd l\u00e0 \u0111\u01a1n v\u1ecb c\u00f9ng b\u1ea1n t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 tin t\u01b0\u1edfng \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n l\u00e2u d\u00e0i!<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c1517c9f6f5069435742' value='6a3c1517c9f6f5069435742'><input type='hidden' id='bg-show-more-text-6a3c1517c9f6f5069435742' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c1517c9f6f5069435742' value='Show Less'><a id='bg-showmore-action-6a3c1517c9f6f5069435742' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c1517c9f6f5069435742' >\n<ol>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/motchuttoi.wordpress.com\/2018\/11\/26\/pg-thank-you-mom-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/motchuttoi.wordpress.com\/2018\/11\/26\/pg-thank-you-mom-campaigns\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">https:\/\/advsoc2013.wordpress.com\/2013\/03\/03\/pg-best-job\/<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.wk.com\/work\/p-and-g-thank-you-mom\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/www.wk.com\/work\/p-and-g-thank-you-mom\/<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.cet.edu.vn\/tagline-la-gi\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.cet.edu.vn\/tagline-la-gi<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/vnexpress.net\/cuoc-dua-tro-thanh-nha-tai-tro-olympic-2733450.html\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/vnexpress.net\/cuoc-dua-tro-thanh-nha-tai-tro-olympic-2733450.html<\/span><\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00f4ng m\u1ed9t Marketer n\u00e0o c\u00f3 th\u1ec3 ph\u1ee7 nh\u1eadn v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch marketing \u201cTHANK YOU, MOM\u201d \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u Procter &amp; Gamble (P&amp;G). V\u1edbi h\u00ecnh \u1ea3nh \u201cc\u00e1i \u00f4m c\u00f9ng n\u1ee5 c\u01b0\u1eddi m\u00e3n nguy\u1ec7n c\u1ee7a m\u1eb9 khi nh\u00ecn con \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng\u201d c\u00f3 l\u1ebd l\u00e0 nh\u1eefng th\u01b0\u1edbc phim \u0111\u01b0\u1ee3c mong ch\u1edd [&#8230;]\n","protected":false},"author":13,"featured_media":2109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[81,90,104,108],"class_list":["post-1369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-mothers-day","tag-pg","tag-special-occasion","tag-thank-you-mom"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=1369"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2109"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=1369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=1369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=1369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}