{"id":1350,"date":"2021-05-03T15:18:43","date_gmt":"2021-05-03T08:18:43","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?p=1350"},"modified":"2021-05-03T15:18:43","modified_gmt":"2021-05-03T08:18:43","slug":"hedima-buzz-whats-new-in-april-2021","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-april-2021\/","title":{"rendered":"HEDIMA Buzz &#8211; What&#8217;s new in april 2021?"},"content":{"rendered":"<p>Th\u00e1ng 4 \u0111\u00e3 tr\u00f4i qua v\u00e0 c\u00e1c b\u1ea1n \u0111\u1eebng qu\u00ean c\u1eadp nh\u1eadt nh\u1eefng tin t\u1ee9c m\u1edbi nh\u1ea5t v\u1ec1 l\u0129nh v\u1ef1c Healthcare Digital Marketing qua chuy\u00ean m\u1ee5c HEDIMA BUZZ th\u00e1ng n\u00e0y nh\u00e9!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-april-2021\/#1_Quang_cao_truyen_hinh_Pfizer_TV_huong_den_su_da_dang_trong_thu_nghiem_lam_sang\" >1. Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh Pfizer TV h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 \u0111a d\u1ea1ng trong th\u1eed nghi\u1ec7m l\u00e2m s\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-april-2021\/#2_Thuong_hieu_Excedrin_cua_hang_duoc_pham_GSK_hop_tac_voi_cac_influencers_mang_video_game\" >2. Th\u01b0\u01a1ng hi\u1ec7u Excedrin c\u1ee7a h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m GSK h\u1ee3p t\u00e1c v\u1edbi c\u00e1c influencers m\u1ea3ng video game\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-april-2021\/#3_Nhung_anh_hung_vaccine_COVID-19_xuat_hien_tren_nen_tang_Tiktok\" >3. Nh\u1eefng anh h\u00f9ng vaccine COVID-19 xu\u1ea5t hi\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng Tiktok<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-april-2021\/#4_Hang_duoc_pham_Bayer_ra_mat_tro_ly_ao_giong_noi_AMI\" >4. H\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Bayer ra m\u1eaft tr\u1ee3 l\u00fd \u1ea3o gi\u1ecdng n\u00f3i AMI<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"1_Quang_cao_truyen_hinh_Pfizer_TV_huong_den_su_da_dang_trong_thu_nghiem_lam_sang\"><\/span><span style=\"color: #017ab7;\">1. Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh Pfizer TV h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 \u0111a d\u1ea1ng trong th\u1eed nghi\u1ec7m l\u00e2m s\u00e0ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1351 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/05\/MAR-2021-\u2013-HEDIMA-BUZZ_-WHATS-NEW1-01-600x600.png\" alt=\"HEDIMA BUZZ_ WHAT\u2019S NEW IN APRIL 2021 \" width=\"600\" height=\"600\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1edbi nh\u1ea5t c\u1ee7a Pfizer gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 b\u1ea5t b\u00ecnh \u0111\u1eb3ng v\u1ec1 s\u1ee9c kh\u1ecfe c\u1ee7a c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi Da \u0111en \u2014 v\u1edbi m\u1ee5c ti\u00eau t\u0103ng c\u01b0\u1eddng tham gia th\u1eed nghi\u1ec7m l\u00e2m s\u00e0ng. \u0110\u1ea1i d\u1ecbch \u0111\u00e3 l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 ch\u00eanh l\u1ec7ch s\u1eafc t\u1ed9c v\u00e0 ch\u1ee7ng t\u1ed9c s\u00e2u s\u1eafc. Ph\u1ea7n cu\u1ed1i c\u1ee7a qu\u1ea3ng c\u00e1o d\u00e0i 30 gi\u00e2y m\u1eddi m\u1ecdi ng\u01b0\u1eddi truy c\u1eadp v\u00e0o n\u1ec1n t\u1ea3ng th\u1eed nghi\u1ec7m l\u00e2m s\u00e0ng m\u1edbi c\u1ee7a Pfizer, ra m\u1eaft v\u00e0o cu\u1ed1i n\u0103m ngo\u00e1i \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cCh\u00fang t\u00f4i nh\u1eadn ra r\u1eb1ng l\u1ef1a ch\u1ecdn tham gia th\u1eed nghi\u1ec7m l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh mang t\u00ednh c\u00e1 nh\u00e2n. \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u1eb5n s\u00e0ng tham gia, m\u1ed9t v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng l\u00e0 h\u1ea7u h\u1ebft h\u1ecd kh\u00f4ng bi\u1ebft r\u1eb1ng vi\u1ec7c tham gia th\u1eed nghi\u1ec7m l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn cho h\u1ecd. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u01b0a ra cam k\u1ebft \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c \u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qu\u1ea3ng c\u00e1o video c\u0169ng \u0111ang ch\u1ea1y tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 trong qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. Vi\u1ec7c tuy\u1ec3n d\u1ee5ng th\u1eed nghi\u1ec7m l\u00e2m s\u00e0ng \u0111\u00e3 tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m ch\u00fa \u00fd trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u1eafc xin COVID-19. Nhi\u1ec1u n\u1ed7 l\u1ef1c t\u1eadp trung v\u00e0o vi\u1ec7c tuy\u1ec3n d\u1ee5ng ng\u01b0\u1eddi M\u1ef9 da \u0111en v\u00e0o c\u00e1c cu\u1ed9c th\u1eed nghi\u1ec7m, bao g\u1ed3m c\u1ea3 khuy\u1ebfn ngh\u1ecb ban \u0111\u1ea7u c\u1ee7a FDA khuy\u1ebfn kh\u00edch c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t v\u1eafc-xin \u0111\u0103ng k\u00fd \u201cc\u00e1c nh\u00f3m d\u00e2n s\u1ed1 b\u1ecb \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u nh\u1ea5t b\u1edfi COVID-19, \u0111\u1eb7c bi\u1ec7t l\u00e0 ch\u1ee7ng t\u1ed9c v\u00e0 d\u00e2n t\u1ed9c thi\u1ec3u s\u1ed1\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pfizer v\u00e0 Moderna \u0111\u00e3 b\u00e1o c\u00e1o nh\u1eefng n\u1ed7 l\u1ef1c nh\u1eb1m m\u1edf r\u1ed9ng s\u1ef1 tham gia v\u00e0o c\u00e1c th\u1eed nghi\u1ec7m v\u1eafc xin COVID-19, v\u00e0 m\u1eb7c d\u00f9 k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng t\u1ed1t h\u01a1n so v\u1edbi th\u00f4ng th\u01b0\u1eddng, ch\u00fang v\u1eabn thi\u1ebfu t\u00ednh \u0111\u1ea1i di\u1ec7n th\u1ef1c s\u1ef1. V\u00ed d\u1ee5, theo b\u00e1o c\u00e1o c\u1ee7a KFF, Pfizer b\u00e1o c\u00e1o 9,8% v\u00e0 Moderna 9,7% ng\u01b0\u1eddi da \u0111en \u0111\u0103ng k\u00fd trong c\u00e1c th\u1eed nghi\u1ec7m c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi M\u1ef9 da \u0111en chi\u1ebfm kho\u1ea3ng 13% d\u00e2n s\u1ed1 Hoa K\u1ef3, nh\u01b0ng th\u01b0\u1eddng ch\u1ec9 chi\u1ebfm 5% s\u1ed1 ng\u01b0\u1eddi tham gia th\u1eed nghi\u1ec7m l\u00e2m s\u00e0ng, theo trang web c\u1ee7a Pfizer. Trong khi \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi Latinx chi\u1ebfm kho\u1ea3ng 19% d\u00e2n s\u1ed1 nh\u01b0ng ch\u1ec9 c\u00f3 1% trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi trong c\u00e1c th\u1eed nghi\u1ec7m l\u00e2m s\u00e0ng.<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"2_Thuong_hieu_Excedrin_cua_hang_duoc_pham_GSK_hop_tac_voi_cac_influencers_mang_video_game\"><\/span><span style=\"color: #017ab7;\">2. Th\u01b0\u01a1ng hi\u1ec7u Excedrin c\u1ee7a h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m GSK h\u1ee3p t\u00e1c v\u1edbi c\u00e1c influencers m\u1ea3ng video game\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1352 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/05\/MAR-2021-\u2013-HEDIMA-BUZZ_-WHATS-NEW2-01-600x600.png\" alt=\"HEDIMA BUZZ_ WHAT\u2019S NEW IN APRIL 2021 \" width=\"600\" height=\"600\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ea1i d\u1ecbch COVID-19 b\u00f9ng n\u1ed5i, nhu c\u1ea7u gi\u1ea3i tr\u00ed c\u1ee7a con ng\u01b0\u1eddi l\u00ean ng\u00f4i. V\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean, h\u00ecnh th\u1ee9c gi\u1ea3i tr\u00ed \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u l\u00e0 tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed (game). Nh\u01b0ng khi h\u1ecd ch\u01a1i c\u00e0ng nhi\u1ec1u, nh\u01b0 m\u1ed9t l\u1ebd t\u1ea5t y\u1ebfu, c\u01a1n \u0111au \u0111\u1ea7u \u1eadp \u0111\u1ebfn s\u1ebd c\u00e0ng th\u01b0\u1eddng xuy\u00ean h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb GSK Consumer Healthcare cho bi\u1ebft h\u01a1n 90% game th\u1ee7 cho bi\u1ebft h\u1ecd d\u00e0nh nhi\u1ec1u th\u1eddi gian ch\u01a1i game h\u01a1n trong n\u0103m v\u1eeba qua v\u00e0 71% h\u1ecd lo ng\u1ea1i t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n nh\u1eefng c\u01a1n \u0111au \u0111\u1ea7u l\u00e0 do ti\u1ebfp x\u00fac qu\u00e1 nhi\u1ec1u v\u1edbi m\u00e0n h\u00ecnh laptop\/ smartphone.V\u00ec l\u00fd do \u0111\u00f3, GSK\u2019s Excedrin mu\u1ed1n tr\u1ee3 gi\u00fap m\u1ed9t th\u00f3i quen m\u1edbi v\u00e0 \u0111\u01a1n gi\u1ea3n m\u00e0 h\u00e3ng \u0111\u00e3 t\u1ea1o ra v\u1edbi c\u00e1c chuy\u00ean gia v\u00e0 th\u1eed nghi\u1ec7m v\u1edbi nh\u1eefng game th\u1ee7 cho bi\u1ebft n\u0103ng l\u01b0\u1ee3ng t\u1ed1t h\u01a1n, th\u1eddi gian ch\u01a1i l\u00e2u h\u01a1n v\u00e0 \u00edt \u0111au \u0111\u1ea7u h\u01a1n khi s\u1eed d\u1ee5ng. Rishi Mulgund, gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng hi\u1ec7u Excedrin, cho bi\u1ebft: \u201cExcedrin h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 quan t\u00e2m v\u00e0 l\u00f2ng y\u00eau m\u1ebfn d\u00e0nh cho game, th\u1ebf nh\u01b0ng nh\u1eefng c\u01a1n \u0111au \u0111\u1ea7u \u0111ang c\u1ea3n tr\u1edf \u0111i\u1ec1u \u0111\u00f3\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cExcedrin Gamer Routine\u201d c\u00f3 s\u1eb5n tr\u00ean trang web c\u1ee7a h\u1ecd, bao g\u1ed3m m\u1ed9t s\u1ed1 m\u1eb9o gi\u1ea3m nh\u1eefng c\u01a1n \u0111au \u0111\u1ea7u nh\u01b0 ngh\u1ec9 ng\u01a1i b\u1eb1ng m\u1eaft, h\u00edt th\u1edf s\u00e2u v\u00e0 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t t\u01b0 duy t\u00edch c\u1ef1c. B\u00ean c\u1ea1nh \u0111\u00f3, Excedrin c\u0169ng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c game th\u1ee7 n\u1ed5i ti\u1ebfng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, t\u1eadp trung v\u00e0o n\u1ec1n t\u1ea3ng tr\u00f2 ch\u01a1i ph\u00e1t tr\u1ef1c ti\u1ebfp (live streaming) Twitch, \u0111\u1ec3 truy\u1ec1n b\u00e1 th\u00f4ng tin v\u1ec1 c\u00e1c m\u1eb9o c\u0169ng nh\u01b0 gi\u1ea3i ph\u00e1p n\u00e0y.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/hedima.vn\/journey\/bi-quyet-lua-chon-influencer-cho-marketing-duoc\/\">Influencer<\/a> cho chi\u1ebfn d\u1ecbch n\u00e0y bao g\u1ed3m 11 ng\u01b0\u1eddi, m\u1ed9t trong s\u1ed1 \u0111\u00f3 l\u00e0 game th\u1ee7 chuy\u00ean nghi\u1ec7p Matthew \u201cNadeshot\u201d Haag, ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f4ng ty game 100 Thieves \u0111\u01b0\u1ee3c Fortune x\u1ebfp h\u1ea1ng 5 trong danh s\u00e1ch c\u00e1c c\u00f4ng ty ESports gi\u00e1 tr\u1ecb nh\u1ea5t n\u0103m 2020. Anh n\u00f3i v\u1ec1 lo\u1ea1i thu\u1ed1c v\u00e0 th\u00f3i quen tr\u00ean Twitch trong c\u00e1c bu\u1ed5i livestream c\u0169ng nh\u01b0 tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c. B\u00ean c\u1ea1nh \u0111\u00f3, ng\u01b0\u1eddi ch\u01a1i c\u0169ng \u0111\u00e3 t\u00e2m s\u1ef1 v\u1ec1 nh\u1eefng c\u01a1n \u0111au \u0111\u1ea7u c\u1ee7a ch\u00ednh h\u1ecd trong c\u00e1c bu\u1ed5i livestream c\u1ee7a Nadeshot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n, Nadeshot cho bi\u1ebft anh \u1ea5y &#8220;b\u1ecb \u0111au \u0111\u1ea7u khi ch\u01a1i game trong nhi\u1ec1u n\u0103m, nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn ph\u1ed5 bi\u1ebfn trong th\u1ebf gi\u1edbi game. Thay v\u00e0o \u0111\u00f3, nhi\u1ec1u ng\u01b0\u1eddi g\u1ea1t b\u1ecf n\u00f3 v\u00e0 c\u1ed1 g\u1eafng h\u1ebft s\u1ee9c \u0111\u1ec3 ti\u1ebfp t\u1ee5c ch\u01a1i&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trang web nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn game th\u1ee7 c\u1ee7a Excedrin bao g\u1ed3m m\u1ed9t qu\u1ea3ng c\u00e1o video ho\u1ea1t h\u00ecnh ng\u1eafn v\u1edbi Excedrin Extra Strength l\u00e0 ng\u01b0\u1eddi h\u00f9ng trong \u201cH\u1ecdc vi\u1ec7n ch\u1eefa b\u1ec7nh\u201d. Tr\u00ean YouTube, m\u1ed9t series 3 qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb c\u00e1c anh h\u00f9ng ho\u1ea1t h\u00ecnh n\u00f3i &#8220;game over&#8221; v\u1edbi nh\u1eefng c\u01a1n \u0111au \u0111\u1ea7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau m\u1ed9t tu\u1ea7n b\u00e1n ra th\u1ecb tr\u01b0\u1eddng, ph\u1ea3n h\u1ed3i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0 <\/span><b>&#8220;c\u1ef1c k\u1ef3 t\u00edch c\u1ef1c&#8221;<\/b><span style=\"font-weight: 400;\">, m\u1ed9t s\u1ed1 game th\u1ee7 th\u1eadm ch\u00ed c\u00f2n n\u00f3i r\u1eb1ng qu\u1ea3ng c\u00e1o Excedrin n\u00e0y tr\u00f4ng \u0111\u1eb9p h\u01a1n m\u1ed9t s\u1ed1 tr\u00f2 ch\u01a1i t\u00f4i \u0111\u00e3 th\u1ea5y tr\u00ean Twitch.<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"3_Nhung_anh_hung_vaccine_COVID-19_xuat_hien_tren_nen_tang_Tiktok\"><\/span><span style=\"color: #017ab7;\">3. Nh\u1eefng anh h\u00f9ng vaccine COVID-19 xu\u1ea5t hi\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng Tiktok<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1353 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/05\/MAR-2021-\u2013-HEDIMA-BUZZ_-WHATS-NEW3-01-600x600.png\" alt=\"HEDIMA BUZZ_ WHAT\u2019S NEW IN APRIL 2021 \" width=\"600\" height=\"600\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Anna Blakney l\u00e0 tr\u1ee3 l\u00fd gi\u00e1o s\u01b0 v\u00e0 nh\u00e0 nghi\u00ean c\u1ee9u vaccine t\u1ea1i \u0110\u1ea1i h\u1ecdc British Columbia, \u0111ang thuy\u1ebft ph\u1ee5c m\u1ed9t s\u1ed1 nh\u00e0 khoa h\u1ecdc v\u0129 \u0111\u1ea1i v\u1ec1 vaccine tham gia c\u00f9ng c\u00f4 \u1ea5y trong cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 v\u0169 \u0111\u1ea1o. Cho \u0111\u1ebfn nay, \u0111\u00e3 c\u00f3 s\u1ef1 tham gia c\u1ee7a Robert Langer, gi\u00e1o s\u01b0 Vi\u1ec7n MIT v\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp Moderna, v\u00e0 Pieter Cullis, ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp Acuitas Therapeutics \u0111\u1ee9ng sau v\u1eafc-xin Pfizer v\u00e0 BioNTech.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u1ea3 hai g\u00e3 kh\u1ed5ng l\u1ed3 trong ng\u00e0nh khoa h\u1ecdc \u2014 nh\u1eefng ng\u01b0\u1eddi c\u00f3 h\u00e0ng ngh\u00ecn b\u1eb1ng s\u00e1ng ch\u1ebf v\u00e0 h\u00e0ng tr\u0103m gi\u1ea3i th\u01b0\u1edfng \u2014 h\u00f3a ra c\u0169ng l\u00e0 nh\u1eefng m\u00f4n th\u1ec3 thao gi\u1ecfi, nh\u1eefng ng\u01b0\u1eddi th\u00edch th\u00fa. Trong c\u00e1c video kh\u00e1c nhau, Langer v\u00e0 Cullis th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc nh\u1ea3y c\u00f9ng v\u1edbi Blakney v\u1edbi s\u1ef1 tinh t\u1ebf v\u00e0 n\u1ee5 c\u01b0\u1eddi r\u1ea1ng r\u1ee1. Cullis c\u0169ng n\u00f3i v\u1edbi ng\u01b0\u1eddi xem, &#8220;H\u00f4m qua t\u00f4i \u0111\u00e3 ti\u00eam v\u1eafc-xin b\u1eb1ng v\u1eafc-xin c\u1ee7a ri\u00eang m\u00ecnh v\u00e0 t\u00f4i khuy\u00ean b\u1ea1n n\u00ean l\u00e0m nh\u01b0 v\u1eady.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blakney gia nh\u1eadp TikTok l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0o th\u00e1ng 10 sau khi c\u00f4 \u0111\u01b0\u1ee3c m\u1eddi tham gia Team Halo, m\u1ed9t nh\u00f3m g\u1ed3m h\u01a1n 100 nh\u00e0 khoa h\u1ecdc tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi do D\u1ef1 \u00e1n Ni\u1ec1m tin v\u1ec1 v\u1eafc xin t\u1ea1i \u0110\u1ea1i h\u1ecdc London tuy\u1ec3n d\u1ee5ng nh\u1eb1m s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi \u0111i ti\u00eam ch\u1ee7ng. N\u1ed7 l\u1ef1c c\u1ee7a Team Halo \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a Li\u00ean h\u1ee3p qu\u1ed1c v\u00e0 Gavi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f4 th\u1eeba nh\u1eadn suy ngh\u0129 \u0111\u1ea7u ti\u00ean c\u1ee7a m\u00ecnh v\u1ec1 TikTok l\u00e0 \u0111\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh x\u00e3 h\u1ed9i d\u00e0nh cho thanh thi\u1ebfu ni\u00ean v\u00e0 c\u00e1c xu h\u01b0\u1edbng khi\u00eau v\u0169 \u2014 ch\u00ednh l\u00e0 nh\u01b0 v\u1eady. Tuy nhi\u00ean, Blakney ph\u00e1t hi\u1ec7n ra r\u1eb1ng c\u00e1c video ng\u1eafn ngo\u00e0i \u0111\u1eddi th\u1ef1c, h\u01a1i ng\u1ed1c ngh\u1ebfch v\u00e0 \u0111\u00f4i khi v\u1ee5ng v\u1ec1 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n ph\u00e2n ph\u1ed1i l\u00fd t\u01b0\u1edfng cho s\u1ef1 minh b\u1ea1ch v\u00e0 s\u1ef1 th\u1eadt khoa h\u1ecdc xung quanh v\u1eafc-xin COVID-19.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng ty d\u01b0\u1ee3c ph\u1ea9m v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t v\u1eafc xin c\u00f3 th\u1ec3 kh\u00f3 thuy\u1ebft ph\u1ee5c tham gia h\u01a1n, nh\u01b0ng khi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t thu\u1ed1c b\u1eaft \u0111\u1ea7u ch\u1ea5p nh\u1eadn c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u00edt ch\u00ednh th\u1ee9c kh\u00e1c, c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb c\u0169ng \u0111ang khuy\u1ebfn kh\u00edch c\u00e1c c\u00f4ng ty th\u1eed nghi\u1ec7m tr\u00ean TikTok. TikTok c\u00f3 th\u1ec3 gi\u00fap nh\u00e2n c\u00e1ch h\u00f3a th\u00f4ng tin v\u1ec1 v\u1eafc xin, c\u00e1c ch\u1ee7 \u0111\u1ec1 khoa h\u1ecdc v\u00e0 s\u1ee9c kh\u1ecfe theo &#8220;m\u1ed9t c\u00e1ch m\u1edbi \u0111\u1ec3 c\u00e1c c\u00f4ng ty gi\u00fap gi\u00e1o d\u1ee5c v\u00e0 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi th\u00f4ng qua n\u1ed9i dung d\u1ea1ng ng\u1eafn h\u1ea5p d\u1eabn&#8221;, Silje Lier, Ph\u00f3 ch\u1ee7 t\u1ecbch chi\u1ebfn l\u01b0\u1ee3c x\u00e3 h\u1ed9i t\u1ea1i Evoke Kyne, cho bi\u1ebft g\u1ea7n \u0111\u00e2y.<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"4_Hang_duoc_pham_Bayer_ra_mat_tro_ly_ao_giong_noi_AMI\"><\/span><span style=\"color: #017ab7;\">4. H\u00e3ng d\u01b0\u1ee3c ph\u1ea9m Bayer ra m\u1eaft tr\u1ee3 l\u00fd \u1ea3o gi\u1ecdng n\u00f3i AMI<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1354 aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/05\/MAR-2021-\u2013-HEDIMA-BUZZ_-WHATS-NEW4-01-600x600.png\" alt=\"HEDIMA BUZZ_ WHAT\u2019S NEW IN APRIL 2021 \" width=\"600\" height=\"600\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bayer l\u00e0 h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m \u0111\u1ea7u ti\u00ean s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 gi\u1ecdng n\u00f3i \u0111\u1ec3 truy c\u1eadp th\u00f4ng tin y t\u1ebf th\u00f4ng qua Google Home v\u00e0 Google Assistant. AMI c\u0169ng l\u00e0 m\u1ed9t chatbot tr\u1ef1c tuy\u1ebfn t\u1ea1i trang web th\u00f4ng tin y t\u1ebf c\u1ee7a Bayer \u2014 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ed5i t\u00ean th\u00e0nh \u201cAsk Med by Bayer\u201d v\u00e0o th\u00e1ng t\u1edbi \u2014 n\u01a1i c\u00e1c b\u00e1c s\u0129 c\u00f3 th\u1ec3 nh\u1eadp c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 thu\u1ed1c theo toa. Chatbot AMI tr\u1ef1c tuy\u1ebfn bao g\u1ed3m to\u00e0n b\u1ed9 danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a Bayer., AMI c\u00f3 th\u1ec3 n\u00f3i chuy\u1ec7n v\u1edbi c\u00e1c b\u00e1c s\u0129 v\u1ec1 thu\u1ed1c k\u00ea \u0111\u01a1n khi h\u1ecd n\u00f3i, \u201c<\/span><span style=\"font-weight: 400;\">Hey Google, talk to Bayer Pharmaceutical<\/span><span style=\"font-weight: 400;\">\u201d tr\u00ean Google Home.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c b\u00e1c s\u0129 c\u00f3 th\u1ec3 h\u1ecfi v\u1ec1 th\u00f4ng tin k\u00ea \u0111\u01a1n v\u00e0 c\u00e1c chi ti\u1ebft kh\u00e1c cho hai lo\u1ea1i thu\u1ed1c ung th\u01b0 (Nubeqa v\u00e0 Xofigo), v\u00e0 ba s\u1ea3n ph\u1ea9m v\u1ec1 s\u1ee9c kh\u1ecfe ph\u1ee5 n\u1eef (Mirena, Kyleena v\u00e0 Skyla). B\u00ean c\u1ea1nh \u0111\u00f3, Bayer c\u00f3 k\u1ebf ho\u1ea1ch b\u1ed5 sung thu\u1ed1c v\u00e0o AMI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec7n nay, c\u00e1c tr\u00ecnh d\u01b0\u1ee3c vi\u00ean v\u00e0 nh\u00f3m hi\u1ec7n tr\u01b0\u1eddng \u0111ang qu\u1ea3ng b\u00e1 AMI v\u00e0 khuy\u1ebfn kh\u00edch c\u00e1c chuy\u00ean gia ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. Bayer \u0111\u00e3 t\u1ea1o ra nh\u1eefng t\u1ea5m th\u1ebb \u0111\u1ec3 ph\u00e1t cho c\u00e1c b\u00e1c s\u0129 c\u00f9ng v\u1edbi m\u1ed9t \u0111o\u1ea1n video ho\u1ea1t h\u00ecnh ng\u1eafn h\u01b0\u1edbng d\u1eabn h\u1ecd c\u00e1ch truy c\u1eadp v\u00e0 s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi m\u1ed9t b\u00e1c s\u0129 g\u1ecdi AMI b\u1eb1ng c\u00e1ch n\u00f3i, &#8220;N\u00e0y&#8221; ho\u1eb7c &#8220;OK Google&#8221; v\u00e0 c\u1ee5m t\u1eeb kh\u00f3a &#8220;N\u00f3i chuy\u1ec7n v\u1edbi Bayer Pharmaceuticals&#8221;, n\u00f3 s\u1ebd tr\u1ea3 l\u1eddi b\u1eb1ng m\u1ed9t lo\u1ea1t c\u00e2u h\u1ecfi h\u1ecfi li\u1ec7u ng\u01b0\u1eddi \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 b\u00e1c s\u0129 hay kh\u00f4ng v\u00e0 t\u00e0i kho\u1ea3n email li\u00ean k\u1ebft v\u1edbi t\u00e0i kho\u1ea3n Google Home c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. AMI t\u1ef1 \u0111\u1ed9ng g\u1eedi b\u1ea3n ghi cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0o email sau cu\u1ed9c tr\u00f2 chuy\u1ec7n. C\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c m\u00e0 AMI gi\u1ea3i quy\u1ebft bao g\u1ed3m quy\u1ec1n ri\u00eang t\u01b0 \u2014 c\u00f4 \u1ea5y nh\u1eafc nh\u1edf c\u00e1c b\u00e1c s\u0129 kh\u00f4ng ti\u1ebft l\u1ed9 th\u00f4ng tin b\u1ec7nh nh\u00e2n v\u00e0 b\u00e1o c\u00e1o s\u1ef1 ki\u1ec7n b\u1ea5t l\u1ee3i. AMI s\u1ebd th\u00f4ng b\u00e1o r\u1eb1ng n\u1ec1n t\u1ea3ng n\u00e0y kh\u00f4ng b\u00e1o c\u00e1o t\u00e1c d\u1ee5ng ph\u1ee5, nh\u01b0ng n\u1ebfu b\u00e1c s\u0129 ti\u1ebfp t\u1ee5c c\u1ed1 g\u1eafng g\u1eedi m\u1ed9t t\u00e1c d\u1ee5ng ph\u1ee5, AMI s\u1ebd chuy\u1ec3n h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn n\u01a1i th\u00edch h\u1ee3p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bayer ch\u1ec9 \u0111ang tung ra AMI cho c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe, nh\u01b0ng nh\u00f3m c\u1ee7a Youssef \u0111\u00e3 t\u00ecm hi\u1ec3u c\u00e1ch n\u00f3 c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Bayer Consumer Healthcare g\u1ea7n \u0111\u00e2y \u0111\u00e3 \u0111\u01b0a ra s\u00e1ng ki\u1ebfn \u200b\u200bgi\u1ecdng n\u00f3i c\u1ee7a ri\u00eang m\u00ecnh v\u1edbi tr\u1ee3 l\u00fd gi\u1ecdng n\u00f3i Alexa c\u1ee7a Amazon. Qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c cho ph\u00e9p ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua s\u1ea3n ph\u1ea9m OTC b\u1eb1ng c\u00e1ch n\u00f3i chuy\u1ec7n v\u1edbi thi\u1ebft b\u1ecb c\u1ee7a Amazon.\u00a0<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a20b030a0a6e6079970189' value='6a20b030a0a6e6079970189'><input type='hidden' id='bg-show-more-text-6a20b030a0a6e6079970189' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a20b030a0a6e6079970189' value='Show Less'><a id='bg-showmore-action-6a20b030a0a6e6079970189' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a20b030a0a6e6079970189' >\n<ol>\n<li><a href=\"https:\/\/www.fiercepharma.com\/marketing?page=2\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.fiercepharma.com\/marketing?page=2<\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Th\u00e1ng 4 \u0111\u00e3 tr\u00f4i qua v\u00e0 c\u00e1c b\u1ea1n \u0111\u1eebng qu\u00ean c\u1eadp nh\u1eadt nh\u1eefng tin t\u1ee9c m\u1edbi nh\u1ea5t v\u1ec1 l\u0129nh v\u1ef1c Healthcare Digital Marketing qua chuy\u00ean m\u1ee5c HEDIMA BUZZ th\u00e1ng n\u00e0y nh\u00e9! 1. Qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh Pfizer TV h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 \u0111a d\u1ea1ng trong th\u1eed nghi\u1ec7m l\u00e2m s\u00e0ng Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1edbi nh\u1ea5t c\u1ee7a [&#8230;]\n","protected":false},"author":13,"featured_media":1631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[23,37,52,57,91,112],"class_list":["post-1350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-bayer","tag-covid-19","tag-gsk","tag-influencer-marketing","tag-pfizer","tag-tiktok"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=1350"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/1631"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=1350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=1350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=1350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}