{"id":1220,"date":"2021-04-05T07:00:50","date_gmt":"2021-04-05T00:00:50","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=1220"},"modified":"2021-04-05T07:00:50","modified_gmt":"2021-04-05T00:00:50","slug":"spam","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/spam\/","title":{"rendered":"T\u1ea1i sao email marketing v\u00e0o m\u1ee5c spam? 3 gi\u1ea3i ph\u00e1p cho marketer v\u1ec1 y t\u1ebf"},"content":{"rendered":"<p>Khi m\u1edbi b\u1eaft \u0111\u1ea7u tri\u1ec3n khai <a href=\"https:\/\/hedima.vn\/journey\/email-marketing\/\">email marketing<\/a>, h\u1eb3n b\u1ea1n \u0111\u00e3 g\u1eb7p ph\u1ea3i tr\u01b0\u1eddng h\u1ee3p email c\u1ee7a b\u1ea1n r\u01a1i v\u00e0o m\u1ee5c spam v\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do ph\u1ed5 bi\u1ebfn nh\u1ea5t email spam l\u00e0 v\u00ec b\u1ed9 l\u1ecdc. Tuy nhi\u00ean, b\u1ed9 l\u1ecdc spam n\u00e0y ch\u01b0a h\u1eb3n ch\u00ednh x\u00e1c 100%, v\u00ec th\u1ebf \u0111\u00f4i l\u1ea7n email c\u1ee7a b\u1ea1n r\u01a1i v\u00e0o khu v\u1ef1c spam kh\u00f4ng mong mu\u1ed1n n\u00e0y.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/spam\/#1_Vi_sao_email_roi_vao_muc_spam\" >1. V\u00ec sao email r\u01a1i v\u00e0o m\u1ee5c spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/spam\/#2_Dia_chi_email_va_ten_mien\" >2. \u0110\u1ecba ch\u1ec9 email v\u00e0 t\u00ean mi\u1ec1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/spam\/#3_Danh_sach_nhan_mail\" >3. Danh s\u00e1ch nh\u1eadn mail<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/spam\/#31_Danh_sach_email_co_chat_luong_hay_khong\" >3.1. Danh s\u00e1ch email c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng hay kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/spam\/#32_Danh_sach_email_co_duoc_cham_diem_khong\" >3.2. Danh s\u00e1ch email c\u00f3 \u0111\u01b0\u1ee3c ch\u1ea5m \u0111i\u1ec3m kh\u00f4ng?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/spam\/#33_Khong_co_them_nut_cho_phep_huy_theo_doi\" >3.3. Kh\u00f4ng c\u00f3 th\u00eam n\u00fat cho ph\u00e9p h\u1ee7y theo d\u00f5i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/spam\/#4_Chat_luong_email_gui_di\" >4. Ch\u1ea5t l\u01b0\u1ee3ng email g\u1eedi \u0111i<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/spam\/#41_Hinh_thuc\" >4.1. H\u00ecnh th\u1ee9c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/spam\/#42_Noi_dung\" >4.2 N\u1ed9i dung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/spam\/#43_Thoi_diem_va_tan_suat_gui\" >4.3. Th\u1eddi \u0111i\u1ec3m v\u00e0 t\u1ea7n su\u1ea5t g\u1eedi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/spam\/#5_3_cach_huu_ich_giup_email_marketing_ne_duoc_hop_spam\" >5. 3 c\u00e1ch h\u1eefu \u00edch gi\u00fap email marketing n\u00e9 \u0111\u01b0\u1ee3c h\u1ed9p spam<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/spam\/#51_Huong_dan_subscriber_lap_whitelist_cho_email_cua_ban\" >5.1. H\u01b0\u1edbng d\u1eabn subscriber l\u1eadp whitelist cho email c\u1ee7a b\u1ea1n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/hedima.vn\/journey\/spam\/#52_Huong_dan_nguoi_dung_Gmail_tha_email_tu_muc_%E2%80%9CPromotion%E2%80%9D_vao_hop_thu_chinh\" >5.2: H\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng Gmail th\u1ea3 email t\u1eeb m\u1ee5c \u201cPromotion\u201d v\u00e0o h\u1ed9p th\u01b0 ch\u00ednh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/hedima.vn\/journey\/spam\/#53_Huong_dan_nguoi_dung_cach_he_thong_email_vao_tep_dac_biet\" >5.3. H\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng c\u00e1ch h\u1ec7 th\u1ed1ng email v\u00e0o t\u1ec7p \u0111\u1eb7c bi\u1ec7t<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Vi_sao_email_roi_vao_muc_spam\"><\/span><span style=\"color: #017ab7;\">1. V\u00ec sao email r\u01a1i v\u00e0o m\u1ee5c spam<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u1ed9t s\u1ed1 l\u00fd do c\u01a1 b\u1ea3n khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng \u0111\u00e1nh gi\u00e1 b\u1ea1n \u0111ang\u00a0<strong>spam email<\/strong>:<\/p>\n<ul>\n<li>Ch\u01b0a nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng \u00fd nh\u1eadn tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li>\u0110\u1ecba ch\u1ec9 IP \u0111\u00e3 t\u1eebng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 spam<\/li>\n<li>T\u1ef7 l\u1ec7 m\u1edf email th\u1ea5p<\/li>\n<li>Subscriber kh\u00f4ng nh\u1edb \u0111\u1ebfn b\u1ea1n<\/li>\n<li>G\u1eedi cho t\u00e0i kho\u1ea3n email \u00edt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng<\/li>\n<li>Thi\u1ebfu ti\u00eau \u0111\u1ec1 email<\/li>\n<li>Th\u00f4ng tin ng\u01b0\u1eddi g\u1eedi thi\u1ebfu ch\u00ednh x\u00e1c \u201cFrom: \u2026\u201d<\/li>\n<li>Email c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ee9a link \u201cunsubscribe\u201d \u2013 h\u1ee7y \u0111\u0103ng k\u00fd nh\u1eadn tin<\/li>\n<li>S\u1eed d\u1ee5ng c\u00e1c t\u1eeb \u0111i k\u00e8m mang t\u00ednh spam trong ti\u00eau \u0111\u1ec1 email nh\u01b0: \u201c\u0110\u1ea1i h\u1ea1 gi\u00e1\u201d, \u201cch\u00e0o b\u1ea1n\u201d, \u201c\u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t\u201d\u2026<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1226 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/email-spam-1-600x400.jpg\" alt=\"email spam\" width=\"600\" height=\"400\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Dia_chi_email_va_ten_mien\"><\/span><span style=\"color: #017ab7;\">2. \u0110\u1ecba ch\u1ec9 email v\u00e0 t\u00ean mi\u1ec1n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Th\u01b0\u1eddng th\u00ec khi g\u1eedi email marketing cho kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p s\u1ebd s\u1eed d\u1ee5ng email ch\u1ee9a t\u00ean mi\u1ec1n (domain) \u0111\u1ec3 g\u1eedi. \u0110\u1ec3 ki\u1ec3m tra \u0111\u01b0\u1ee3c email c\u1ee7a b\u1ea1n c\u00f3 n\u1eb1m trong danh m\u1ee5c blacklist c\u1ee7a c\u00f4ng c\u1ee5 l\u1ecdc mail hay kh\u00f4ng, h\u00e3y ki\u1ec3m tra ch\u00fang t\u1ea1i https:\/\/mxtoolbox.com. Khi \u0111\u00f3 c\u00f3 2 tr\u01b0\u1eddng h\u1ee3p:<\/p>\n<ul>\n<li>T\u00ean mi\u1ec1n s\u1ea1ch<\/li>\n<li>T\u00ean mi\u1ec1n kh\u00f4ng t\u1ed1t, l\u00fac n\u00e0y n\u00ean c\u00e2n nh\u1eafc \u0111\u1ed5i t\u00ean mi\u1ec1n<em>.<\/em><\/li>\n<\/ul>\n<p>Song song \u0111\u00f3, c\u00f4ng c\u1ee5 g\u1eedi mail hay server c\u0169ng s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u1ed9 tin c\u1eady c\u1ee7a email. N\u1ebfu c\u00f4ng c\u1ee5 g\u1eedi mail t\u1ef1 \u0111\u1ed9ng \u0111\u00e3 b\u1ecb Google \u0111\u00e1nh gi\u00e1 spam email tr\u01b0\u1edbc \u0111\u00f3, mail t\u1eeb c\u00f4ng c\u1ee5 n\u00e0y c\u00f3 th\u1ec3 b\u1ecb cho v\u00e0o \u201cspam\u201d.<\/p>\n<p>V\u1edbi t\u00ean email, doanh nghi\u1ec7p hi\u1ec7n nay kh\u00e1 th\u00edch s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ecba ch\u1ec9 nh\u01b0 support@tenmiencongty.com, hotro@tenmiencongty.com\u2026 v\u00e0 th\u01b0\u1eddng c\u00e1c \u0111\u1ecba ch\u1ec9 v\u1eady s\u1ebd r\u1ea5t d\u1ec5 b\u1ecb \u0111\u00e1nh d\u1ea5u spam. Thay v\u00ec nh\u1eefng t\u00ean chung chung (support, hotro\u2026) doanh nghi\u1ec7p ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe s\u1eed d\u1ee5ng t\u00ean ri\u00eang l\u00e0m \u0111\u1ecba ch\u1ec9 email \u0111\u1ec3 kh\u00f4ng ch\u1ec9 tr\u00e1nh spam m\u00e0 c\u00f2n t\u1ea1o s\u1ef1 chuy\u00ean nghi\u1ec7p.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Danh_sach_nhan_mail\"><\/span><span style=\"color: #017ab7;\">3. Danh s\u00e1ch nh\u1eadn mail<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trong email marketing c\u00f3 m\u1ed9t thu\u1eadt ng\u1eef g\u1ecdi l\u00e0 Bounce Rate, hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 t\u1ef7 l\u1ec7 email \u0111\u00e3 g\u1eedi nh\u01b0ng kh\u00f4ng \u0111\u1ebfn \u0111\u01b0\u1ee3c ng\u01b0\u1eddi nh\u1eadn (\u0111\u1ecba ch\u1ec9 mail kh\u00f4ng c\u00f3 th\u1eadt, \u0111\u1ecba ch\u1ec9 mail kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng). T\u1ef7 l\u1ec7 n\u00e0y n\u00ean \u1edf m\u1ee9c 5% l\u00e0 t\u1ed1t nh\u1ea5t, ngh\u0129a l\u00e0 100 mail g\u1eedi \u0111i th\u00ec Bounce Rate ch\u1ec9 n\u00ean l\u00e0 5 mail. Tuy nhi\u00ean, Marketer m\u1edbi b\u1eaft \u0111\u1ea7u v\u1edbi Email marketing th\u00ec t\u1ef7 l\u1ec7 n\u00e0y kh\u00e1 cao, c\u00f3 th\u1ec3 do:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"31_Danh_sach_email_co_chat_luong_hay_khong\"><\/span><span style=\"color: #017ab7;\">3.1. Danh s\u00e1ch email c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng hay kh\u00f4ng?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hi\u1ec7n nay, data email doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c th\u01b0\u1eddng theo 2 h\u01b0\u1edbng:<\/p>\n<ul>\n<li>Mua data email: th\u1ef1c t\u1ebf ch\u1ea5t l\u01b0\u1ee3ng data n\u00e0y kh\u00e1 th\u1ea5p (kh\u00f4ng \u0111\u00fang t\u1ec7p kh\u00e1ch h\u00e0ng, email gi\u1ea3, email \u1ea3o&#8230;)<\/li>\n<li>Nh\u1eadn email t\u1eeb kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch: kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 cung c\u1ea5p email gi\u1ea3<\/li>\n<\/ul>\n<p>Do \u0111\u00f3 danh s\u00e1ch email kh\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd d\u1eabn \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 Bounce Rate t\u0103ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"32_Danh_sach_email_co_duoc_cham_diem_khong\"><\/span><span style=\"color: #017ab7;\">3.2. Danh s\u00e1ch email c\u00f3 \u0111\u01b0\u1ee3c ch\u1ea5m \u0111i\u1ec3m kh\u00f4ng?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vi\u1ec7c ch\u1ea5m \u0111i\u1ec3m v\u00e0 ph\u00e2n lo\u1ea1i danh s\u00e1ch email l\u00e0 r\u1ea5t quan tr\u1ecdng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecf qu\u00ean \u0111i\u1ec1u n\u00e0y.<\/p>\n<p>Hi\u1ec7n t\u1ea1i th\u00ec c\u00e1c d\u1ecbch v\u1ee5 email marketing chuy\u00ean nghi\u1ec7p s\u1ebd c\u00f3 c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, m\u1ee9c \u0111\u1ed9 \u01b0a th\u00edch mail c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. C\u00e1c \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 th\u01b0\u1eddng s\u1ebd s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 chuy\u00ean nghi\u1ec7p nh\u01b0 MailChip, HubSpot. C\u00e1c c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec1u c\u00f3 \u01b0u \u0111i\u1ec3m nh\u01b0:<\/p>\n<ul>\n<li>L\u01b0u tr\u1eef l\u01b0\u1ee3ng email l\u1edbn<\/li>\n<li>\u0110o l\u01b0\u1eddng, tracking v\u00e0 ph\u00e2n t\u00edch email g\u1eedi \u0111i v\u00e0 g\u1eedi report tr\u1ef1c quan d\u1ec5 theo d\u00f5i<\/li>\n<li>T\u00edch h\u1ee3p \u0111a k\u00eanh nh\u01b0 web, email, facebook, \u0111i\u1ec7n tho\u1ea1i\u2026<\/li>\n<li>Kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p tuy\u1ec7t v\u1eddi v\u1edbi r\u1ea5t nhi\u1ec1u ph\u1ea7n m\u1ec1m kh\u00e1c nhau: Dropbox, Google Chrome, Pipedrive CRM, SugarCRM, Bigcommerce, Gravity Forms, Base CRM, Google Dynamics\u2026<\/li>\n<\/ul>\n<p>Tuy nhi\u00ean chi ph\u00ed kh\u00e1 \u0111\u1eaft \u0111\u1ecf \u0111\u1ed1i v\u1edbi c\u00f4ng ty v\u1eeba v\u00e0 nh\u1ecf. Do \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 email marketing \u0111\u1ec3 ph\u00e2n kh\u00fac mail, c\u00e1 nh\u00e2n h\u00f3a mail g\u1eedi \u0111i, nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng, \u0111o l\u01b0\u1eddng g\u1eedi report, ph\u1ed1i h\u1ee3p \u0111a k\u00eanh \u0111\u1ec3 push sale (\u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00ean cao)\u2026 l\u00e0 \u0111i\u1ec1u t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"33_Khong_co_them_nut_cho_phep_huy_theo_doi\"><\/span><span style=\"color: #017ab7;\">3.3. Kh\u00f4ng c\u00f3 th\u00eam n\u00fat cho ph\u00e9p h\u1ee7y theo d\u00f5i<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Khi m\u00e0 ng\u01b0\u1eddi nh\u1eadn kh\u00f4ng h\u1ee9ng th\u00fa v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, \u0111\u1eebng b\u1eaft h\u1ecd ti\u1ebfp t\u1ee5c nh\u1eadn th\u00f4ng tin th\u00eam n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecb \u0111\u00e1nh d\u1ea5u Spam.<\/p>\n<p>Doanh nghi\u1ec7p ch\u1ec9 c\u1ea7n th\u00eam d\u00f2ng \u201ct\u00f4i kh\u00f4ng mu\u1ed1n nh\u1eadn tin\u201d ho\u1eb7c \u201cunsubscribe\u201d v\u00e0o cu\u1ed1i email. Tr\u00e1nh s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00ec \u0111\u00f4i khi h\u00ecnh c\u00f3 th\u1ec3 kh\u00f4ng load \u0111\u01b0\u1ee3c, nh\u01b0ng \u0111\u1eebng l\u00e0m n\u00f3 qu\u00e1 n\u1ed5i b\u1eadt.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1228 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/email-spam-u-600x449.jpg\" alt=\"email spam\" width=\"600\" height=\"449\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Chat_luong_email_gui_di\"><\/span><span style=\"color: #017ab7;\">4. Ch\u1ea5t l\u01b0\u1ee3ng email g\u1eedi \u0111i<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"41_Hinh_thuc\"><\/span><span style=\"color: #017ab7;\">4.1. H\u00ecnh th\u1ee9c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u1ed9i dung c\u1ee7a email c\u1ea7n \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y v\u00e0 t\u00f4n l\u00ean nh\u1edd m\u1eabu mail \u0111\u1eb9p m\u1edbi c\u00f3 th\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1edbi ng\u01b0\u1eddi nh\u1eadn. C\u00e1c template d\u1ec5 nh\u00ecn, banner v\u1eeba ph\u1ea3i v\u00e0 n\u00ean n\u1eb1m g\u1ecdn trong v\u00f9ng hi\u1ec3n th\u1ecb. B\u1ea1n n\u00ean \u0111\u1eb7t logo \u1edf ngay ti\u00eau \u0111\u1ec1 ch\u00ednh v\u1edbi k\u00edch th\u00edch v\u1eeba ph\u1ea3i.<\/p>\n<p>Ngo\u00e0i ra marketer n\u00ean \u0111\u1ec3 \u00fd \u0111\u1ebfn k\u00edch th\u01b0\u1edbc ch\u1eef sao cho d\u1ec5 \u0111\u1ecdc nh\u01b0ng kh\u00f4ng \u0111\u01b0\u1ee3c qu\u00e1 l\u1edbn, m\u00e0u s\u1eafc c\u0169ng n\u00ean tu\u00e2n theo brand guideline c\u1ee7a c\u00f4ng ty \u0111\u1ec3 t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Email kh\u00f4ng g\u00e2y r\u1ed1i m\u1eaft, b\u1ed1 c\u1ee5c h\u00ecnh \u1ea3nh, text, call to action h\u00e0i h\u00f2a d\u1ec5 nh\u00ecn.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"42_Noi_dung\"><\/span><span style=\"color: #017ab7;\">4.2 N\u1ed9i dung<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marketer c\u1ea7n c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung g\u1eedi \u0111\u1ebfn cho ng\u01b0\u1eddi nh\u1eadn (v\u00ed d\u1ee5: x\u01b0ng h\u00f4 b\u1ea1n \u2013 t\u00f4i). Song song \u0111\u00f3, n\u1ed9i dung ph\u1ea3i th\u1eadt s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb. Ti\u00eau \u0111\u1ec1 n\u00ean g\u00e2y k\u00edch th\u00edch nh\u01b0ng h\u1ea1n ch\u1ebf gi\u1eadt t\u00edt qu\u00e1 \u0111\u00e0 v\u00e0 ph\u1ea3i li\u00ean quan \u0111\u1ebfn n\u1ed9i dung email.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"43_Thoi_diem_va_tan_suat_gui\"><\/span><span style=\"color: #017ab7;\">4.3. Th\u1eddi \u0111i\u1ec3m v\u00e0 t\u1ea7n su\u1ea5t g\u1eedi<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ed9t l\u01b0u \u00fd khi s\u1eed d\u1ee5ng email marketing kh\u00e1c \u0111\u00f3 l\u00e0 th\u1eddi \u0111i\u1ec3m g\u1eedi email c\u0169ng r\u1ea5t quan tr\u1ecdng. B\u1ea1n n\u00ean c\u00f3 m\u1ed9t cu\u1ed9c nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1ec7p kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. L\u00fac n\u00e0y b\u1ea1n s\u1ebd bi\u1ebft h\u1ecd c\u00f3 xu h\u01b0\u1edbng m\u1edf mail th\u1eddi \u0111i\u1ec3m n\u00e0o nhi\u1ec1u nh\u1ea5t.<\/p>\n<p>V\u00ed d\u1ee5 \u0111\u1ed1i t\u01b0\u1ee3ng v\u0103n ph\u00f2ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng m\u1edf mail v\u00e0o 8-9h s\u00e1ng. Nh\u01b0ng \u0111\u1ed1i t\u01b0\u1ee3ng sinh vi\u00ean th\u00ec h\u1ecd kh\u00f4ng c\u00f3 xu h\u01b0\u1edbng ki\u1ec3m tra email \u0111\u1ecbnh k\u1ef3 nh\u01b0 v\u1eady m\u00e0 th\u01b0\u1eddng l\u00e0 v\u00e0o cu\u1ed1i tu\u1ea7n.<\/p>\n<p>T\u1ea7n su\u1ea5t g\u1eedi c\u0169ng n\u00ean gi\u00e3n c\u00e1ch sao cho h\u1ee3p l\u00fd, n\u1ebfu b\u1ea1n g\u1eedi qu\u00e1 nhi\u1ec1u c\u0169ng r\u1ea5t d\u1ec5 b\u1ecb \u0111\u00e1nh d\u1ea5u spam. V\u00e0 ng\u01b0\u1eddi nh\u1eadn h\u1ecd c\u0169ng ch\u1eb3ng h\u1ee9ng th\u00fa v\u1edbi n\u1ed9i dung g\u1eedi li\u00ean t\u1ee5c nh\u01b0 v\u1eady.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_3_cach_huu_ich_giup_email_marketing_ne_duoc_hop_spam\"><\/span><span style=\"color: #017ab7;\">5. 3 c\u00e1ch h\u1eefu \u00edch gi\u00fap email marketing n\u00e9 \u0111\u01b0\u1ee3c h\u1ed9p spam<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>N\u1ebfu nh\u01b0 doanh nghi\u1ec7p \u0111\u00e3 tri\u1ec3n khai email marketing, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng chuy\u1ec3n email ra kh\u1ecfi spam v\u1edbi 3 c\u00e1ch sau:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"51_Huong_dan_subscriber_lap_whitelist_cho_email_cua_ban\"><\/span><span style=\"color: #017ab7;\">5.1. H\u01b0\u1edbng d\u1eabn subscriber l\u1eadp whitelist cho email c\u1ee7a b\u1ea1n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Whitelist<\/strong>\u00a0l\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u00e1c \u0111\u1ecba ch\u1ec9 email v\u00e0 c\u00e1c mi\u1ec1n m\u00e0 b\u1ea1n mong mu\u1ed1n nh\u1eadn email t\u1eeb \u0111\u00f3.<\/p>\n<p>Trong email \u201cch\u00e0o \u0111\u00f3n\u201d subscriber m\u1edbi sau khi h\u1ecd \u0111i\u1ec1n email; b\u1ea1n n\u00ean h\u01b0\u1edbng d\u1eabn chi ti\u1ebft cho h\u1ecd c\u00e1ch t\u1ea1o l\u1eadp whitelist cho email c\u1ee7a b\u1ea1n, c\u00e0ng \u0111\u01a1n gi\u1ea3n c\u00e0ng t\u1ed1t. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ch\u1eafc ch\u1eafn subscriber s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c email quan tr\u1ecdng sau khi h\u1ecd \u0111\u0103ng k\u00fd.<\/p>\n<p>C\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi t\u1ea1o l\u1eadp whitelist cho email c\u1ee7a b\u1ea1n s\u1ebd l\u00e0m t\u0103ng \u0111\u1ed9 uy t\u00edn cho doanh nghi\u1ec7p. Ch\u01b0a k\u1ec3, n\u00f3 c\u00f2n gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng email c\u1ee7a b\u1ea1n n\u1eb1m trong h\u1ed9p th\u01b0 \u0111\u1ebfn.<\/p>\n<p>\u0110\u00e2y l\u00e0 template t\u1ea1o l\u1eadp whitelist b\u1eb1ng gmail m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho email \u201cch\u00e0o \u0111\u00f3n\u201d c\u1ee7a m\u00ecnh:<\/p>\n<ul>\n<li>M\u1edf email<\/li>\n<li>Click v\u00e0o d\u1ea5u 3 ch\u1ea5m k\u1ebf b\u00ean n\u00fat \u201cReply\u201d<\/li>\n<li>Ch\u1ecdn \u201cAdd to Contacts List\u201d (Th\u00eam v\u00e0o danh s\u00e1ch li\u00ean l\u1ea1c)<\/li>\n<\/ul>\n<p>Click v\u00e0o d\u1ea5u 3 ch\u1ea5m \u1edf ph\u1ea7n \u0111\u1ea7u email v\u00e0 ch\u1ecdn \u201cFilter messages like these\u201d (L\u1ecdc c\u00e1c tin nh\u1eafn t\u01b0\u01a1ng t\u1ef1 v\u1eady)<\/p>\n<p>Click v\u00e0o \u201cCreate filter\u201d (T\u1ea1o b\u1ed9 l\u1ecdc)<\/p>\n<p>Sau \u0111\u00f3, ch\u1ecdn m\u1ee5c \u201cNever send it to Spam\u201d (Kh\u00f4ng bao gi\u1edd g\u1eedi v\u00e0o spam)<\/p>\n<p>Cu\u1ed1i c\u00f9ng click v\u00e0o \u201c Create filter\u201d l\u00e0 ok<\/p>\n<h3><span class=\"ez-toc-section\" id=\"52_Huong_dan_nguoi_dung_Gmail_tha_email_tu_muc_%E2%80%9CPromotion%E2%80%9D_vao_hop_thu_chinh\"><\/span><span style=\"color: #017ab7;\">5.2: H\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng Gmail th\u1ea3 email t\u1eeb m\u1ee5c \u201cPromotion\u201d v\u00e0o h\u1ed9p th\u01b0 ch\u00ednh<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1eb7c d\u00f9 email c\u1ee7a b\u1ea1n kh\u00f4ng b\u1ecb r\u01a1i v\u00e0o m\u1ee5c spam; th\u00ec ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 c\u0169ng g\u1eb7p v\u1ea5n \u0111\u1ec1 khi t\u00ecm ki\u1ebfm email c\u1ee7a b\u1ea1n. B\u1edfi v\u00ec ch\u00fang b\u1ecb l\u1ecdc v\u00e0o di\u1ec7n \u201cPromotion\u201d.<\/p>\n<p>\u0110\u1ec3 h\u1ea1n ch\u1ebf \u0111i\u1ec1u n\u00e0y, trong email ch\u00e0o \u0111\u00f3n. H\u00e3y nh\u1eafc ng\u01b0\u1eddi d\u00f9ng k\u00e9o th\u1ea3 email v\u00e0o h\u1ed9p th\u01b0 ch\u00ednh Gmail.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1227 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/email-spam-3-600x400.jpg\" alt=\"email spam\" width=\"600\" height=\"400\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"53_Huong_dan_nguoi_dung_cach_he_thong_email_vao_tep_dac_biet\"><\/span><span style=\"color: #017ab7;\">5.3. H\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi d\u00f9ng c\u00e1ch h\u1ec7 th\u1ed1ng email v\u00e0o t\u1ec7p \u0111\u1eb7c bi\u1ec7t<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>H\u00e3y nh\u1edb r\u1eb1ng t\u01b0\u01a1ng t\u00e1c l\u00e0 v\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ea5t c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ec9 l\u1ec7 r\u01a1i v\u00e0o m\u1ee5c h\u1ed9p th\u01b0 ch\u00ednh.<\/p>\n<p>V\u00ec v\u1eady gi\u00fap ng\u01b0\u1eddi d\u00f9ng theo d\u00f5i c\u00e1c email k\u1ebf ti\u1ebfp c\u0169ng l\u00e0 c\u00e1ch tr\u00e1nh \u0111\u1ec3 email c\u1ee7a b\u1ea1n r\u01a1i v\u00e0o m\u1ee5c\u00a0spam. 3 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n h\u1ec7 th\u1ed1ng l\u1ea1i\u00a0email:<\/p>\n<ul>\n<li>T\u1ea1o folder \u0111\u1eb7c bi\u1ec7t archive (l\u01b0u tr\u1eef) email sau khi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecdc xong<\/li>\n<li>Kh\u00f4ng t\u1ea1o b\u1ed9 l\u1ecdc t\u1ef1 \u0111\u1ed9ng \u0111i\u1ec1u h\u01b0\u1edbng email v\u00e0o nh\u1eefng folder n\u00e0y<\/li>\n<li>Sau khi \u0111\u1ecdc xong email, di chuy\u1ec3n n\u00f3 v\u00e0o folder n\u00e0y th\u1ee7 c\u00f4ng<\/li>\n<\/ul>\n<p>HEDIMA \u0111\u00e3 t\u1ed5ng h\u1ee3p c\u00e1c \u0111i\u1ec3m Marketer c\u1ea7n l\u01b0u \u00fd khi tri\u1ec3n khai Email marketing. Tuy nhi\u00ean n\u1ebfu ho\u1ea1t \u0111\u1ed9ng n\u00e0y ng\u1ed1n nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c nh\u01b0ng ch\u01b0a th\u1eadt s\u1ef1 hi\u1ec7u qu\u1ea3, Marketer c\u00f3 th\u1ec3 t\u00ecm \u0111\u1ebfn HEDIMA \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 k\u1ecbp th\u1eddi. Ch\u00fang t\u00f4i s\u1ebd c\u00f9ng doanh nghi\u1ec7p ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe mang \u0111\u1ebfn th\u00e0nh c\u00f4ng cho kh\u00f4ng ch\u1ec9 chi\u1ebfn d\u1ecbch Marketing m\u00e0 c\u00f2n cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a20a3f8c852b3003974353' value='6a20a3f8c852b3003974353'><input type='hidden' id='bg-show-more-text-6a20a3f8c852b3003974353' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a20a3f8c852b3003974353' value='Show Less'><a id='bg-showmore-action-6a20a3f8c852b3003974353' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a20a3f8c852b3003974353' ><\/span><\/p>\n<ol>\n<li>\n<p class=\"w-blog-post-title entry-title\"><a href=\"https:\/\/gtvseo.com\/email-marketing\/luu-y-khi-su-dung-email-marketing\/\" rel=\"nofollow noopener\" target=\"_blank\">4 L\u01b0u \u00fd khi s\u1eed d\u1ee5ng Email Marketing m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1 &#8211; GTV<\/a><\/p>\n<\/li>\n<li>\n<p class=\"w-blog-post-title entry-title\"><a href=\"https:\/\/gtvseo.com\/email-marketing\/email-marketing-la-gi\/\" rel=\"nofollow noopener\" target=\"_blank\">Email Marketing l\u00e0 g\u00ec? 5 b\u01b0\u1edbc l\u00e0m Email Marketing hi\u1ec7u qu\u1ea3<\/a><\/p>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\"><\/div><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi m\u1edbi b\u1eaft \u0111\u1ea7u tri\u1ec3n khai email marketing, h\u1eb3n b\u1ea1n \u0111\u00e3 g\u1eb7p ph\u1ea3i tr\u01b0\u1eddng h\u1ee3p email c\u1ee7a b\u1ea1n r\u01a1i v\u00e0o m\u1ee5c spam v\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do ph\u1ed5 bi\u1ebfn nh\u1ea5t email spam l\u00e0 v\u00ec b\u1ed9 l\u1ecdc. Tuy nhi\u00ean, b\u1ed9 l\u1ecdc spam n\u00e0y ch\u01b0a h\u1eb3n ch\u00ednh x\u00e1c 100%, v\u00ec th\u1ebf \u0111\u00f4i l\u1ea7n email c\u1ee7a b\u1ea1n r\u01a1i v\u00e0o khu v\u1ef1c spam kh\u00f4ng mong mu\u1ed1n n\u00e0y&#8230;<\/p>\n","protected":false},"author":13,"featured_media":3259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[49],"class_list":["post-1220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-email-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=1220"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/3259"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=1220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=1220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=1220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}