{"id":1210,"date":"2021-03-31T22:09:13","date_gmt":"2021-03-31T15:09:13","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=1210"},"modified":"2021-03-31T22:09:13","modified_gmt":"2021-03-31T15:09:13","slug":"hedima-buzz-whats-new-in-march-2021","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-march-2021\/","title":{"rendered":"HEDIMA Buzz \u2013 What&#8217;s new in march 2021?"},"content":{"rendered":"<p>Th\u00e1ng 3 \u0111\u00e3 tr\u00f4i qua v\u00e0 nh\u01b0 th\u00f4ng l\u1ec7, <strong>HEDIMA BUZZ<\/strong> \u0111\u00e3 quay tr\u1edf l\u1ea1i v\u00e0 h\u1ee9a h\u1eb9n s\u1ebd mang l\u1ea1i nh\u1eefng tin t\u1ee9c, s\u1ef1 ki\u1ec7n n\u00f3ng h\u1ed5i nh\u1ea5t trong th\u00e1ng v\u1eeba qua. H\u00e3y c\u00f9ng nhau \u0111i\u1ec3m qua nh\u1eefng s\u1ef1 ki\u1ec7n n\u00f3ng h\u1ed5i trong th\u00e1ng v\u1eeba qua d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-march-2021\/#1_AI_giup_giam_nguy_co_lay_nhiem_HIV_trong_nhung_cong_dong_co_nguy_co_cao\" >1. AI gi\u00fap gi\u1ea3m nguy c\u01a1 l\u00e2y nhi\u1ec5m HIV trong nh\u1eefng c\u1ed9ng \u0111\u1ed3ng c\u00f3 nguy c\u01a1 cao\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-march-2021\/#2_Disney_hop_tac_voi_Philips_de_cai_thien_trai_nghiem_cham_soc_suc_khoe_o_tre_em\" >2. Disney h\u1ee3p t\u00e1c v\u1edbi Philips \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u1edf tr\u1ebb em<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-march-2021\/#3_Ung_dung_AI_quet_vong_mac_phat_hien_som_tu_ky_o_tre_nho\" >3. \u1ee8ng d\u1ee5ng AI qu\u00e9t v\u00f5ng m\u1ea1c ph\u00e1t hi\u1ec7n s\u1edbm t\u1ef1 k\u1ef7 \u1edf tr\u1ebb nh\u1ecf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/hedima-buzz-whats-new-in-march-2021\/#4_Facebook_mo_rong_khoa_hoc_dao_tao_ky_nang_moi_cho_cac_Agency_quang_cao\" >4. Facebook m\u1edf r\u1ed9ng kho\u00e1 h\u1ecdc \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng m\u1edbi cho c\u00e1c Agency qu\u1ea3ng c\u00e1o<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"1_AI_giup_giam_nguy_co_lay_nhiem_HIV_trong_nhung_cong_dong_co_nguy_co_cao\"><\/span><span style=\"color: #017ab7;\">1. AI gi\u00fap gi\u1ea3m nguy c\u01a1 l\u00e2y nhi\u1ec5m HIV trong nh\u1eefng c\u1ed9ng \u0111\u1ed3ng c\u00f3 nguy c\u01a1 cao\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1211 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/MAR-2021-\u2013-HEDIMA-BUZZ_-WHATS-NEW1-01-min-600x600.png\" alt=\"HEDIMA BUZZ_ WHAT\u2019S NEW IN MAR 2021?\" width=\"600\" height=\"600\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Theo c\u00e1c nghi\u00ean c\u1ee9u, Thanh ni\u00ean v\u00f4 gia c\u01b0 c\u00f3 nguy c\u01a1 x\u00e9t nghi\u1ec7m HIV d\u01b0\u01a1ng t\u00ednh cao g\u1ea5p 10 l\u1ea7n so v\u1edbi thanh ni\u00ean c\u00f3 nh\u00e0 \u1edf \u1ed5n \u0111\u1ecbnh. Trong g\u1ea7n hai th\u1eadp k\u1ef7, c\u00e1c nh\u00e0 khoa h\u1ecdc m\u00e1y t\u00ednh \u0111\u00e3 t\u00ecm hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng h\u1ea1n ch\u1ebf c\u00e1c n\u00fat tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a vi\u1ec7c ph\u1ed5 bi\u1ebfn th\u00f4ng tin. Gi\u1edd \u0111\u00e2y, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u t\u1ea1i Tr\u01b0\u1eddng K\u1ef9 thu\u1eadt v\u00e0 Khoa h\u1ecdc \u1ee8ng d\u1ee5ng Harvard John A. Paulson (SEAS), ph\u1ed1i h\u1ee3p v\u1edbi \u0110\u1ea1i h\u1ecdc Nam California v\u00e0 \u0110\u1ea1i h\u1ecdc Bang Pennsylvania, \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ec7 th\u1ed1ng AI c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi trong m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 hi\u1ec7u qu\u1ea3 th\u00f4ng tin v\u1ec1 ph\u00f2ng ch\u1ed1ng HIV \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi xung quanh h\u1ecd. Nh\u00f3m nghi\u00ean c\u1ee9u h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e2n vi\u00ean x\u00e3 h\u1ed9i t\u1ea1i c\u00e1c trung t\u00e2m thanh ni\u00ean v\u00f4 gia c\u01b0, nh\u1eefng n\u01a1i m\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb v\u00f4 gia c\u01b0 c\u00f3 th\u1ec3 nh\u1eadn th\u1ee9c \u0103n, qu\u1ea7n \u00e1o, qu\u1ea3n l\u00fd tr\u01b0\u1eddng h\u1ee3p v\u00e0 x\u00e9t nghi\u1ec7m HIV l\u01b0u \u0111\u1ed9ng. Nh\u00f3m nghi\u00ean c\u1ee9u \u0111\u00e3 tuy\u1ec3n d\u1ee5ng h\u01a1n 700 ng\u01b0\u1eddi tham gia t\u1ea1i ba trung t\u00e2m v\u00e0 nh\u1eadn th\u1ea5y r\u1eb1ng thu\u1eadt to\u00e1n c\u1ee7a h\u1ecd l\u00e0m gi\u1ea3m \u0111\u00e1ng k\u1ec3 c\u00e1c h\u00e0nh vi nguy c\u01a1 l\u00e2y truy\u1ec1n HIV trong d\u00e2n s\u1ed1. Nghi\u00ean c\u1ee9u \u0111\u00e3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y t\u1ea1i H\u1ed9i ngh\u1ecb c\u1ee7a Hi\u1ec7p h\u1ed9i v\u00ec s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (Association for the Advancement of Artificial Intelligence (AAAI) Conference).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e2n vi\u00ean x\u00e3 h\u1ed9i v\u00e0 ch\u00ednh nh\u1eefng ng\u01b0\u1eddi tham gia, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u00e3 l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tham gia v\u00e0 s\u1eed d\u1ee5ng thu\u1eadt to\u00e1n c\u1ee7a h\u1ecd \u0111\u1ec3 t\u00ecm ra c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 t\u1eadp h\u1ee3p k\u1ebft n\u1ed1i \u0111a d\u1ea1ng nh\u1ea5t, tr\u00ean c\u00e1c c\u1ee5m m\u1ea1ng kh\u00e1c nhau. Sau \u0111\u00f3, c\u00e1c \u0111i\u1ec1u h\u00e0nh vi\u00ean c\u1ee7a nh\u00f3m nghi\u00ean c\u1ee9u c\u00f4ng t\u00e1c x\u00e3 h\u1ed9i \u0111\u00e3 t\u1eadp hu\u1ea5n cho c\u00e1c l\u00e3nh \u0111\u1ea1o \u0111\u1ed3ng \u0111\u1eb3ng \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn v\u1ec1 s\u1ee9c kh\u1ecfe t\u00ecnh d\u1ee5c, ph\u00f2ng ch\u1ed1ng HIV, k\u1ef9 n\u0103ng giao ti\u1ebfp, k\u1ef9 n\u0103ng l\u00e3nh \u0111\u1ea1o v\u00e0 t\u1ef1 ch\u0103m s\u00f3c b\u1ea3n th\u00e2n. C\u00e1c tr\u01b0\u1edfng nh\u00f3m \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u th\u00fac \u0111\u1ea9y vi\u1ec7c x\u00e9t nghi\u1ec7m HIV th\u01b0\u1eddng xuy\u00ean v\u00e0 s\u1eed d\u1ee5ng bao cao su th\u00f4ng qua giao ti\u1ebfp v\u1edbi c\u00e1c m\u1ed1i quan h\u1ec7 x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd t\u1ea1i trung t\u00e2m ti\u1ebfp nh\u1eadn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u00f3m nghi\u00ean c\u1ee9u ph\u00e1t hi\u1ec7n ra r\u1eb1ng thanh ni\u00ean tham gia v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u00f3 s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a AI, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 CHANGE (M\u1ea1ng l\u01b0\u1edbi th\u00edch \u1ee9ng chuy\u00ean s\u00e2u samplinG d\u00e0nh cho \u1ea3nh h\u01b0\u1edfng x\u00e3 h\u1ed9i), quan h\u1ec7 t\u00ecnh d\u1ee5c an to\u00e0n h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a h\u1ecd tham gia v\u00e0o nh\u00f3m ch\u1ec9 quan s\u00e1t. C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u c\u0169ng ph\u00e1t hi\u1ec7n ra r\u1eb1ng h\u00e0nh vi thay \u0111\u1ed5i nhanh h\u01a1n \u1edf nh\u00f3m CHANGE. H\u1ea7u h\u1ebft nh\u1eefng c\u1ea3i thi\u1ec7n \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi tham gia CHANGE \u0111\u00e3 x\u1ea3y ra trong cu\u1ed9c kh\u1ea3o s\u00e1t k\u00e9o d\u00e0i m\u1ed9t th\u00e1ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bryan Wilder, m\u1ed9t nghi\u00ean c\u1ee9u sinh t\u1ea1i SEAS v\u00e0 l\u00e0 t\u00e1c gi\u1ea3 \u0111\u1ea7u ti\u00ean c\u1ee7a nghi\u00ean c\u1ee9u cho bi\u1ebft: \u201cT\u1ed1c \u0111\u1ed9 m\u00e0 ch\u00fang t\u00f4i th\u1ea5y k\u1ebft qu\u1ea3 trong nh\u00f3m CHANGE th\u1ef1c s\u1ef1 quan tr\u1ecdng. \u201cVi\u1ec7c nhanh ch\u00f3ng \u00e1p d\u1ee5ng c\u00e1c h\u00e0nh vi b\u1ea3o v\u1ec7 kh\u00f4ng ch\u1ec9 gi\u00fap gi\u1ea3m ngay l\u1eadp t\u1ee9c vi\u1ec7c l\u00e2y truy\u1ec1n HIV trong nh\u00f3m d\u00e2n s\u1ed1 c\u00f3 nguy c\u01a1 cao\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambe cho bi\u1ebft: \u201cTheo hi\u1ec3u bi\u1ebft c\u1ee7a ch\u00fang t\u00f4i, \u0111\u00e2y l\u00e0 minh ch\u1ee9ng \u0111\u1ea7u ti\u00ean v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p AI \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c can thi\u1ec7p c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ed1i v\u1edbi s\u1ee9c kh\u1ecfe.&#8221; Wilder n\u00f3i: \u201cChi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u1ed5 bi\u1ebfn th\u00f4ng tin trong c\u1ed9ng \u0111\u1ed3ng v\u1ec1 dinh d\u01b0\u1ee1ng, l\u1ea1m d\u1ee5ng ch\u1ea5t k\u00edch th\u00edch v\u00e0 c\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng v\u1ec1 v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng kh\u00e1c\u201d.<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"2_Disney_hop_tac_voi_Philips_de_cai_thien_trai_nghiem_cham_soc_suc_khoe_o_tre_em\"><\/span><span style=\"color: #017ab7;\">2. Disney h\u1ee3p t\u00e1c v\u1edbi Philips \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe \u1edf tr\u1ebb em<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1212 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/MAR-2021-\u2013-HEDIMA-BUZZ_-WHATS-NEW2-01-min-600x600.png\" alt=\"HEDIMA BUZZ_ WHAT\u2019S NEW IN MAR 2021?\" width=\"600\" height=\"600\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ngh\u1ec7 s\u1ee9c kh\u1ecfe Royal Philips \u0111\u00e3 gieo r\u1eafc m\u1ed9t \u0111i\u1ec1u k\u1ef3 di\u1ec7u n\u00e0o \u0111\u00f3 c\u1ee7a Disney v\u00e0o thi\u1ebft b\u1ecb y t\u1ebf c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch m\u1eddi ch\u00fa chu\u1ed9t Mickey v\u00e0 Ariel \u0111\u1ec3 gi\u00fap th\u01b0 gi\u00e3n cho nh\u1eefng b\u1ec7nh nh\u00e2n lo l\u1eafng khi h\u1ecd tr\u1ea3i qua c\u00e1c k\u1ef3 ki\u1ec3m tra. S\u1ef1 h\u1ee3p t\u00e1c s\u1ebd ch\u1ee9ng ki\u1ebfn \u200b\u200bDisney g\u1eafn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u1edbi Philips Ambient Experience, t\u00edch h\u1ee3p \u00e1nh s\u00e1ng, ph\u00e9p chi\u1ebfu v\u00e0 \u00e2m thanh v\u00e0o m\u00f4i tr\u01b0\u1eddng l\u00e2m s\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2u h\u1ecfi \u1edf \u0111\u00e2y l\u00e0 t\u1ea1i sao Disney l\u1ea1i h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t Th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 C\u00f4ng ngh\u1ec7 s\u1ee9c kh\u1ecfe nh\u01b0 Philips v\u00e0 ch\u00fang c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m g\u00ec n\u1ed5i b\u1eadt?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ee3p t\u00e1c nh\u1eb1m c\u1ea3i thi\u1ec7n m\u00f4i tr\u01b0\u1eddng y t\u1ebf b\u1eb1ng c\u00e1ch cung c\u1ea5p cho b\u1ec7nh nh\u00e2n tr\u1ea3i nghi\u1ec7m mang t\u00ednh c\u00e1 nh\u00e2n h\u01a1n c\u00f9ng v\u1edbi c\u00e1c nh\u00e2n v\u1eadt ho\u1ea1t h\u00ecnh y\u00eau th\u00edch c\u1ee7a h\u1ecd (\u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1ea1i 6 b\u1ec7nh vi\u1ec7n ch\u00e2u \u00c2u).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vi\u1ec7c ch\u1ee5p MRI ph\u1ea7n n\u00e0o cho th\u1ea5y m\u1ee9c \u0111\u1ed9 kh\u00f4ng \u0111\u01a1n gi\u1ea3n c\u1ee7a t\u00ecnh tr\u1ea1ng s\u1ee9c kh\u1ecfe. Qua \u0111\u00f3, b\u1eb1ng c\u00e1ch \u0111\u01b0a m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng nh\u1ea5t c\u1ee7a Disney v\u00e0o giai \u0111o\u1ea1n b\u1ec7nh t\u1eadt n\u00e0y, Philips Ambient Experience t\u00ecm c\u00e1ch cho tr\u1ebb em c\u1ea3i thi\u1ec7n quy tr\u00ecnh ch\u1ee5p MRI.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tr\u1ebb em l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng khi\u1ebfn c\u00e1c nh\u00e2n vi\u00ean y t\u1ebf kh\u00f3 th\u0103m kh\u00e1m v\u00e0 theo d\u00f5i t\u00ecnh tr\u1ea1ng. V\u00ec v\u1eady, vi\u1ec7c \u0111\u1ec3 tr\u1ebb c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn Marvel\u2019s Avengers, Aladdin, Spiderman v\u00e0 Star Wars \u2019Yoda s\u1ebd gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng ki\u1ec3m so\u00e1t qu\u00e1 tr\u00ecnh th\u0103m kh\u00e1m, \u0111\u00e1nh l\u1ea1c h\u01b0\u1edbng c\u00e1c b\u1ec7nh nh\u00e2n nh\u1ecf tu\u1ed5i trong khi b\u00e1c s\u0129 l\u00e2m s\u00e0ng ti\u1ebfp t\u1ee5c c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ed7i nh\u00e2n v\u1eadt s\u1ebd t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c v\u1ebd theo y\u00eau c\u1ea7u, trong \u0111\u00f3 Aladdin \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n c\u01b0\u1ee1i tr\u00ean t\u1ea5m th\u1ea3m ma thu\u1eadt ho\u1eb7c Ng\u01b0\u1eddi nh\u1ec7n l\u01b0\u1edbt web qua New York.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Qua \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u201cN\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\u201d kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ee5c ti\u00eau quan tr\u1ecdng c\u1ee7a c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c m\u00e0 trong y t\u1ebf c\u0169ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 b\u1ecf qua. B\u1eb1ng vi\u1ec7c h\u1ee3p t\u00e1c, Phillips c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p chuy\u00ean m\u00f4n y t\u1ebf c\u1ee7a m\u00ecnh v\u1edbi nh\u1eefng h\u00ecnh \u1ea3nh c\u1ee7a Disney \u0111\u1ec3 \u0111\u01b0a ng\u01b0\u1eddi xem \u0111\u1ebfn c\u00e1c th\u1ebf gi\u1edbi kh\u00e1c nhau, gi\u00fap tr\u1ea3i nghi\u1ec7m b\u1ec7nh vi\u1ec7n tr\u1edf n\u00ean th\u00fa v\u1ecb nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kees Wesdorp, gi\u00e1m \u0111\u1ed1c kinh doanh t\u1ea1i Philips, cho bi\u1ebft: \u201cVi\u1ec7c th\u0103m kh\u00e1m t\u1ea1i b\u1ec7nh vi\u1ec7n c\u00f3 th\u1ec3 kh\u00e1 \u0111\u00e1ng s\u1ee3 \u0111\u1ed1i v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u1ebb em. Nh\u01b0 v\u1eady, m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u1ea5y b\u1ec7nh nh\u00e2n l\u00e0m trung t\u00e2m v\u1edbi h\u00ecnh \u1ea3nh th\u00e2n thi\u1ec7n h\u01a1n c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ec7nh nh\u00e2n&#8221;.<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"3_Ung_dung_AI_quet_vong_mac_phat_hien_som_tu_ky_o_tre_nho\"><\/span><span style=\"color: #017ab7;\">3. \u1ee8ng d\u1ee5ng AI qu\u00e9t v\u00f5ng m\u1ea1c ph\u00e1t hi\u1ec7n s\u1edbm t\u1ef1 k\u1ef7 \u1edf tr\u1ebb nh\u1ecf<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1213 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/MAR-2021-\u2013-HEDIMA-BUZZ_-WHATS-NEW3-01-min-600x600.png\" alt=\"HEDIMA BUZZ_ WHAT\u2019S NEW IN MAR 2021?\" width=\"600\" height=\"600\" \/><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t nh\u00e0 khoa h\u1ecdc H\u1ed3ng K\u00f4ng \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng m\u00e1y h\u1ecdc v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 qu\u00e9t v\u00f5ng m\u1ea1c c\u1ee7a tr\u1ebb em d\u01b0\u1edbi 6 tu\u1ed5i v\u1edbi m\u1ee5c ti\u00eau ph\u00e1t hi\u1ec7n s\u1edbm h\u1ed9i ch\u1ee9ng t\u1ef1 k\u1ef7 ho\u1eb7c nguy c\u01a1 m\u1eafc b\u1ec7nh t\u1ef1 k\u1ef7. Vi\u1ec7c can thi\u1ec7p s\u1edbm l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 c\u00f3 c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng. Ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng m\u00e1y \u1ea3nh c\u00f3 \u0111\u1ed9 ph\u00e2n gi\u1ea3i l\u1edbn c\u00f9ng ph\u1ea7n m\u1ec1m m\u00e1y t\u00ednh ph\u00e2n t\u00edch s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan, bao g\u1ed3m c\u00e1c l\u1edbp s\u1ee3i v\u00e0 m\u1ea1ch m\u00e1u trong m\u1eaft.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo Reuters, \u0111\u00e3 c\u00f3 70 tr\u1ebb em \u0111\u01b0\u1ee3c ki\u1ec3m tra b\u1eb1ng c\u00f4ng ngh\u1ec7 n\u00e0y, trong \u0111\u00f3 46 tr\u1ebb t\u1ef1 k\u1ef7, t\u1ef7 l\u1ec7 ch\u1ea9n \u0111o\u00e1n th\u00e0nh c\u00f4ng l\u00e0 95,7%. \u0110\u1ed9 tu\u1ed5i trung b\u00ecnh tham gia th\u1eed nghi\u1ec7m l\u00e0 13, nh\u1ecf nh\u1ea5t l\u00e0 6 tu\u1ed5i.<\/span><\/p>\n<h1><span class=\"ez-toc-section\" id=\"4_Facebook_mo_rong_khoa_hoc_dao_tao_ky_nang_moi_cho_cac_Agency_quang_cao\"><\/span><span style=\"color: #017ab7;\">4. Facebook m\u1edf r\u1ed9ng kho\u00e1 h\u1ecdc \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng m\u1edbi cho c\u00e1c Agency qu\u1ea3ng c\u00e1o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1214 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/MAR-2021-\u2013-HEDIMA-BUZZ_-WHATS-NEW4-01-min-600x600.png\" alt=\"HEDIMA BUZZ_ WHAT\u2019S NEW IN MAR 2021?\" width=\"600\" height=\"600\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 n\u1ed7 l\u1ef1c trong vi\u1ec7c cung c\u1ea5p s\u1ef1 h\u1ed7 tr\u1ee3 cho nh\u1eefng ng\u01b0\u1eddi b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi COVID-19, Facebook \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1edf r\u1ed9ng ch\u01b0\u01a1ng tr\u00ecnh mang t\u00ean \u2018Rise\u2019 v\u1edbi m\u1ee5c \u0111\u00edch nh\u1eb1m \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng <a href=\"http:\/\/journey.hedima.vn\/digital-marketing-trong-nganh-cham-soc-suc-khoe\/\">Digital<\/a><\/span><span style=\"font-weight: 400;\">\u00a0cho c\u00e1c chuy\u00ean gia t\u1ea1i c\u00e1c agency qu\u1ea3ng c\u00e1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u01b0\u1ee3c ra m\u1eaft \u1edf Brazil v\u00e0o n\u0103m ngo\u00e1i, ch\u01b0\u01a1ng tr\u00ecnh Rise cung c\u1ea5p kh\u00f3a h\u1ecdc \u0111\u00e0o t\u1ea1o chi ti\u1ebft c\u1ee7a Facebook (Facebook Blueprint), c\u00f9ng v\u1edbi nh\u1eefng th\u00f4ng tin chi ti\u1ebft kh\u00e1c trong ng\u00e0nh, gi\u00fap nh\u00e2n vi\u00ean t\u1ea1i c\u00e1c agency n\u00e2ng cao k\u1ef9 n\u0103ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a c\u00f4ng vi\u1ec7c.<\/span><\/p>\n<p><b>Facebook gi\u1ea3i th\u00edch nh\u01b0 sau:<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cTrong th\u00e1ng \u0111\u1ea7u n\u0103m 2021, c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o (Ad Agency) c\u1ee7a M\u1ef9 \u0111\u00e3 c\u1eaft gi\u1ea3m 4.800 nh\u00e2n l\u1ef1c, gi\u1ea3m xu\u1ed1ng m\u1ee9c th\u1ea5p nh\u1ea5t k\u1ec3 t\u1eeb n\u0103m 2014. B\u00ean c\u1ea1nh \u0111\u00f3, nhu c\u1ea7u vi\u1ec7c l\u00e0m tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng Internet \u0111ang \u1edf m\u1ee9c cao k\u1ef7 l\u1ee5c. Vai tr\u00f2 c\u1ee7a Digital trong Marketing r\u1ea5t quan tr\u1ecdng, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t, mang l\u1ea1i c\u01a1 h\u1ed9i cho c\u00e1c chuy\u00ean gia t\u1ea1i c\u00e1c agency \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ef9 n\u0103ng m\u1edbi, trau d\u1ed3i nh\u1eefng k\u1ef9 n\u0103ng c\u0169 ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 t\u1ea1o ra nh\u1eefng \u0111\u1ed9t ph\u00e1 m\u1edbi trong s\u1ef1 nghi\u1ec7p.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch h\u1ed7 tr\u1ee3 ch\u01b0\u01a1ng tr\u00ecnh th\u00f4ng qua c\u00e1c Group, Facebook \u0111ang gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra c\u00e1c k\u1ebft n\u1ed1i trong t\u1eebng l\u0129nh v\u1ef1c. H\u01a1n n\u1eefa, sau khi k\u1ebft th\u00fac, b\u1ea1n c\u00f3 th\u1ec3 xem l\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c t\u00e0i li\u1ec7u \u0111\u01b0\u1ee3c cung c\u1ea5p c\u0169ng nh\u01b0 c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n li\u00ean quan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook n\u00f3i r\u1eb1ng ch\u01b0\u01a1ng tr\u00ecnh d\u00e0nh cho t\u1ea5t c\u1ea3 c\u00e1c chuy\u00ean gia qu\u1ea3ng c\u00e1o \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 \u0111\u00e3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi \u0111\u1ea1i d\u1ecbch ho\u1eb7c b\u1ecb sa th\u1ea3i v\u00e0o n\u0103m 2020. \u0110\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u v\u1ec1 \u0111i\u1ec1u ki\u1ec7n, ng\u01b0\u1eddi tham gia ph\u1ea3i c\u00f3 \u00edt nh\u1ea5t m\u1ed9t n\u0103m kinh nghi\u1ec7m l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c agency. T\u1eeb \u0111\u00f3, Marketer c\u00f3 th\u1ec3 h\u1ecdc th\u00eam c\u00e1c k\u1ef9 n\u0103ng digital m\u1edbi nh\u01b0ng ph\u1ea3i \u0111\u1ea3m b\u1ea3o tr\u00ecnh \u0111\u1ed9 v\u00e0 ki\u1ebfn th\u1ee9c c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u00eau c\u1ea7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0 t\u1ea5t nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u0169ng s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch cho ch\u00ednh Facebook, khi ch\u01b0\u01a1ng tr\u00ecnh k\u1ebft th\u00fac v\u00e0 b\u1ea1n c\u00f3 th\u00eam nhi\u1ec1u ki\u1ebfn th\u1ee9c \u0111\u1ec3 th\u1eed nghi\u1ec7m, vi\u1ec7c b\u1ea1n t\u0103ng chi ti\u00eau cho c\u00e1c s\u1ea3n ph\u1ea9m qu\u1ea3ng c\u00e1o tr\u00ean Facebook l\u00e0 \u0111i\u1ec1u kh\u00f3 tr\u00e1nh kh\u1ecfi.<\/span><\/p>\n<div id=\"simple-translate\">\n<div>\n<div class=\"simple-translate-panel isShow\" style=\"width: 300px; height: 68px; top: 3565.59px; left: 234.195px; font-size: 13px; background-color: #ffffff;\">\n<div class=\"simple-translate-result-wrapper\" style=\"overflow: hidden;\">\n<div class=\"simple-translate-result-contents\">\n<p class=\"simple-translate-candidate\" dir=\"auto\" style=\"color: #737373;\">\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Th\u00e1ng 3 \u0111\u00e3 tr\u00f4i qua v\u00e0 nh\u01b0 th\u00f4ng l\u1ec7, HEDIMA BUZZ \u0111\u00e3 quay tr\u1edf l\u1ea1i v\u00e0 h\u1ee9a h\u1eb9n s\u1ebd mang l\u1ea1i nh\u1eefng tin t\u1ee9c, s\u1ef1 ki\u1ec7n n\u00f3ng h\u1ed5i nh\u1ea5t trong th\u00e1ng v\u1eeba qua. H\u00e3y c\u00f9ng nhau \u0111i\u1ec3m qua nh\u1eefng s\u1ef1 ki\u1ec7n n\u00f3ng h\u1ed5i trong th\u00e1ng v\u1eeba qua d\u01b0\u1edbi \u0111\u00e2y nh\u00e9! 1. AI gi\u00fap gi\u1ea3m nguy [&#8230;]\n","protected":false},"author":13,"featured_media":1225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=1210"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/1225"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=1210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=1210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=1210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}