{"id":1195,"date":"2021-04-02T07:00:52","date_gmt":"2021-04-02T00:00:52","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=1195"},"modified":"2021-04-02T07:00:52","modified_gmt":"2021-04-02T00:00:52","slug":"thi-truong-cham-soc-da-viet-nam-covid-19","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/thi-truong-cham-soc-da-viet-nam-covid-19\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c da Vi\u1ec7t Nam tr\u01b0\u1edbc v\u00e0 trong giai \u0111o\u1ea1n COVID-19"},"content":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c da Vi\u1ec7t Nam \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p ti\u1ebfp t\u1ee5c \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb cao. Nh\u00f3m kh\u00e1ch h\u00e0ng 20-35 tu\u1ed5i s\u1ed1ng t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn v\u1eabn l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng nhu c\u1ea7u cao. Nhu c\u1ea7u s\u1ea3n ph\u1ea9m ch\u1ed1ng l\u00e3o h\u00f3a c\u0169ng t\u0103ng nhanh. Tuy nhi\u00ean \u0111\u00e2y ch\u1ec9 l\u00e0 nh\u1eefng \u0111i\u1ec1u ki\u1ec7n tr\u01b0\u1edbc COVID-19. V\u1eady trong COVID nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/thi-truong-cham-soc-da-viet-nam-covid-19\/#Tang_truong_doanh_thu_thi_truong_cham_soc_da_theo_nhom\" >T\u0103ng tr\u01b0\u1edfng doanh thu th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c da theo nh\u00f3m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/thi-truong-cham-soc-da-viet-nam-covid-19\/#Ty_le_doanh_thu_nam_2019_theo_cong_dung\" >T\u1ef7 l\u1ec7 doanh thu n\u0103m 2019 theo c\u00f4ng d\u1ee5ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/thi-truong-cham-soc-da-viet-nam-covid-19\/#Thi_phan_cac_thuong_hieu_cham_soc_da_quoc_te_tai_Viet_Nam_nam_2019\" >Th\u1ecb ph\u1ea7n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c da qu\u1ed1c t\u1ebf t\u1ea1i Vi\u1ec7t Nam n\u0103m 2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/thi-truong-cham-soc-da-viet-nam-covid-19\/#Anh_huong_cua_COVID-19_len_thi_truong_cham_soc_da\" >\u1ea2nh h\u01b0\u1edfng c\u1ee7a COVID-19 l\u00ean th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c da<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Tang_truong_doanh_thu_thi_truong_cham_soc_da_theo_nhom\"><\/span><span style=\"color: #017ab7;\">T\u0103ng tr\u01b0\u1edfng doanh thu th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c da theo nh\u00f3m<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>H\u1ea7u h\u1ebft t\u1ea5t c\u1ea3 nh\u00f3m s\u1ea3n ph\u1ea9m \u0111\u1ec1u t\u0103ng trong giai \u0111o\u1ea1n 2014-2019, tr\u1eeb s\u1eeda r\u1eeda m\u1eb7t trong ph\u00e2n kh\u00fac b\u00ecnh d\u00e2n. Trong \u0111\u00f3 ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m cao c\u1ea5p c\u00f3 gi\u00e1 tr\u1ecb t\u0103ng tr\u01b0\u1edfng nhi\u1ec1u h\u01a1n h\u1eb3n so v\u1edbi c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m kh\u00e1c, cho th\u1ea5y m\u1ee9c \u0111\u1ed9 ch\u1ecbu chi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho c\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p.<\/p>\n<p>Ri\u00eang ph\u00e2n kh\u00fac cao c\u1ea5p, gi\u00e1 tr\u1ecb t\u0103ng tr\u01b0\u1edfng trong giai \u0111o\u1ea1n n\u00e0y \u0111a s\u1ed1 \u0111\u1ec1u kho\u1ea3ng 80% tr\u1edf l\u00ean, toner tuy t\u0103ng tr\u01b0\u1edfng \u00edt h\u01a1n c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m kh\u00e1c nh\u01b0ng c\u0169ng x\u1ea5p x\u1ec9 60%. \u0110\u1eb7c bi\u1ec7t, nh\u00f3m s\u1ea3n ph\u1ea9m tr\u1ecb m\u1ee5n c\u00f3 gi\u00e1 tr\u1ecb t\u0103ng tr\u01b0\u1edfng h\u01a1n 100%. \u0110\u1ed1i v\u1edbi ph\u00e2n kh\u00fac b\u00ecnh d\u00e2n, c\u00e1c s\u1ea3n ph\u1ea9m c\u0169ng c\u00f3 s\u1ef1 t\u0103ng tr\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh tr\u00ean 60%, tr\u1eeb s\u1eeda r\u1eeda m\u1eb7t.<\/p>\n<figure id=\"attachment_1197\" aria-describedby=\"caption-attachment-1197\" style=\"width: 1400px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1197 size-large\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/03\/Bao-cao-thi-truong-cham-soc-da-2-1400x787.png\" alt=\"T\u00ecnh h\u00ecnh t\u0103ng tr\u01b0\u1edfng ph\u00e2n theo nh\u00f3m c\u1ee7a th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c da\" width=\"1400\" height=\"787\" \/><figcaption id=\"caption-attachment-1197\" class=\"wp-caption-text\">T\u00ecnh h\u00ecnh t\u0103ng tr\u01b0\u1edfng ph\u00e2n theo nh\u00f3m c\u1ee7a th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c da.<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Ty_le_doanh_thu_nam_2019_theo_cong_dung\"><\/span><span style=\"color: #017ab7;\">T\u1ef7 l\u1ec7 doanh thu n\u0103m 2019 theo c\u00f4ng d\u1ee5ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>H\u1ea7u h\u1ebft c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m c\u01a1 b\u1ea3n (m\u1eb7t n\u1ea1 d\u01b0\u1ee1ng da, toner, kem ch\u1ed1ng l\u00e3o h\u00f3a, s\u1eeda r\u1eeda m\u1eb7t) \u0111\u1ec1u k\u00e8m theo c\u00f4ng d\u1ee5ng tr\u1eafng da. Trong \u0111\u00f3 m\u1eb7t n\u1ea1 d\u01b0\u1ee1ng da c\u00f3 c\u00f4ng d\u1ee5ng tr\u1eafng da c\u00f3 doanh thu chi\u1ebfm \u01b0u th\u1ebf h\u01a1n h\u1eb3n c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng nh\u00f3m kh\u00f4ng c\u00f3 c\u00f4ng d\u1ee5ng n\u00e0y (54% so v\u1edbi 46%). C\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m kh\u00e1c nh\u01b0 toner v\u00e0 s\u1eeda r\u1eeda m\u1eb7t k\u00e8m c\u00f4ng d\u1ee5ng tr\u1eafng da c\u0169ng c\u00f3 doanh thu chi\u1ebfm \u00bc trong t\u1ed5ng doanh thu.<\/p>\n<figure id=\"attachment_1198\" aria-describedby=\"caption-attachment-1198\" style=\"width: 1400px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1198 size-large\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/03\/Bao-cao-thi-truong-cham-soc-da-3-1400x788.png\" alt=\"T\u1ef7 l\u1ec7 doanh thu 2019 c\u1ee7a m\u1eb7t n\u1ea1 d\u01b0\u1ee1ng \u1ea9m\" width=\"1400\" height=\"788\" \/><figcaption id=\"caption-attachment-1198\" class=\"wp-caption-text\">T\u1ef7 l\u1ec7 doanh thu 2019 c\u1ee7a m\u1eb7t n\u1ea1 d\u01b0\u1ee1ng \u1ea9m.<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Thi_phan_cac_thuong_hieu_cham_soc_da_quoc_te_tai_Viet_Nam_nam_2019\"><\/span><span style=\"color: #017ab7;\">Th\u1ecb ph\u1ea7n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c da qu\u1ed1c t\u1ebf t\u1ea1i Vi\u1ec7t Nam n\u0103m 2019<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Shisedo Vietnam ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng d\u01b0\u1ee1ng da nh\u1edd ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh m\u1ea1nh v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt. Tuy nhi\u00ean, trong th\u1eddi k\u00ec s\u1eafp t\u1edbi, c\u00f4ng ty n\u00e0y c\u00f3 th\u1ec3 b\u1ecb gi\u1ea3m th\u1ecb ph\u1ea7n cho c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1edbi v\u00ec ng\u00e0y c\u00e0ng nhi\u1ec1u \u0111\u1ed1i th\u1ee7 dang ti\u1ebfn h\u00e0nh th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng n\u00e0y.<\/p>\n<p>D\u00f9 l\u00e0 nh\u01b0 v\u1eady, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf nh\u01b0 Shisedo Vietnam, Unilerver Vietnam International hay L\u2019Or\u00e9al Vietnam v\u1eabn n\u1eb1m v\u1eefng \u1edf v\u1ecb tr\u00ed tr\u1ee5 c\u1ed9t nh\u1edd v\u00e0o ni\u1ec1m tin m\u1ea1nh m\u1ebd c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t r\u1eb1ng s\u1ea3n ph\u1ea9m ngo\u1ea1i nh\u1eadp c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n, \u0111\u00e1ng tin c\u1eady h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m trong n\u01b0\u1edbc, m\u1eb7c d\u00f9 gi\u00e1 c\u0169ng s\u1ebd cao h\u01a1n. H\u01a1n n\u1eefa, m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i r\u1ed9ng v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing s\u00e1ng t\u1ea1o c\u0169ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t.<\/p>\n<p>S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 qu\u1ed1c t\u1ebf c\u0169ng s\u1ebd c\u00e0ng \u0111\u1eadm n\u00e9t nh\u1edd s\u1ef1 d\u1ecbch chuy\u1ec3n sang th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p do c\u00e1c ti\u00eau chu\u1ea9n s\u1ed1ng v\u00e0 m\u1ee9c thu nh\u1eadp trung b\u00ecnh t\u0103ng. Trong t\u01b0\u01a1ng lai, \u0111\u1ed1i th\u1ee7 cao c\u1ea5p s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n s\u1ed1 l\u01b0\u1ee3ng t\u1ed1t, c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam khi GDP \u0111\u01b0\u1ee3c d\u1ef1 ki\u1ebfn s\u1ebd t\u0103ng 6.8% theo s\u1ed1 li\u1ec7u c\u1ee7a B\u1ed9 K\u1ebf ho\u1ea1ch v\u00e0 \u0110\u1ea7u t\u01b0.<\/p>\n<figure id=\"attachment_1199\" aria-describedby=\"caption-attachment-1199\" style=\"width: 1400px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1199 size-large\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/03\/Bao-cao-thi-truong-cham-soc-da-4-1400x788.png\" alt=\"Th\u1ecb ph\u1ea7n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c da qu\u1ed1c t\u1ebf\" width=\"1400\" height=\"788\" \/><figcaption id=\"caption-attachment-1199\" class=\"wp-caption-text\">Th\u1ecb ph\u1ea7n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c da qu\u1ed1c t\u1ebf.<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Anh_huong_cua_COVID-19_len_thi_truong_cham_soc_da\"><\/span><span style=\"color: #017ab7;\">\u1ea2nh h\u01b0\u1edfng c\u1ee7a COVID-19 l\u00ean th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c da<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>T\u1edbi cu\u1ed1i n\u0103m 2020, h\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m trong ng\u00e0nh ch\u0103m s\u00f3c da \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd \u0111\u1ea1t m\u1ee9c ph\u00e1t tri\u1ec3n v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb th\u1ea5p h\u01a1n. M\u1eb7c d\u00f9 gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i m\u1edbi b\u1eaft \u0111\u1ea7u v\u00e0o th\u00e1ng 4 2020, h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00e2n v\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 b\u1eaft \u0111\u1ea7u h\u1ea1n ch\u1ebf \u0111i l\u1ea1i t\u1eeb cu\u1ed1i th\u00e1ng 2\/2020. Do v\u1eady, nhu c\u1ea7u d\u01b0\u1ee1ng da \u0111\u00e3 b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 b\u1edfi \u0111\u1ea1i d\u1ecbch COVID-19.<\/p>\n<p>Kh\u00e1ch h\u00e0ng s\u1ebd c\u1ed1 g\u1eafng s\u1eed d\u1ee5ng h\u1ebft nh\u1eefng s\u1ea3n ph\u1ea9m h\u1ecd \u0111ang s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 ch\u1ec9 mua s\u1ea3n ph\u1ea9m m\u1edbi khi c\u1ea7n, trong khi c\u00e1c tr\u0103n tr\u1edf v\u1ec1 gi\u00e1 c\u1ea3 s\u1ebd th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi mua h\u00e0ng ch\u1ecdn nh\u1eefng s\u1ea3n ph\u1ea9m r\u1ebb nh\u1ea5t ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n khi mua h\u00e0ng \u2013 ho\u1eb7c ho\u00e0n to\u00e0n b\u1ecf b\u00ea c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1ee1ng da.<\/p>\n<p>C\u00e1c bi\u1ec7n ph\u00e1p gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i l\u00e0m gi\u1ea3m nhu c\u1ea7u trang \u0111i\u1ec3m c\u1ee7a ph\u1ee5 n\u1eef, do \u0111\u00f3 nhu c\u1ea7u t\u1ea9y trang c\u0169ng s\u1ebd gi\u1ea3m d\u1ea7n. H\u01a1n n\u1eefa, khi nhi\u1ec1u kh\u00e1ch h\u00e0ng d\u00e0nh \u00edt th\u1eddi gian h\u01a1n \u0111\u1ec3 \u0111i ra ngo\u00e0i, h\u1ecd s\u1ebd \u00edt quan t\u00e2m t\u1edbi \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u00f4 nhi\u1ec5m \u0111\u00f4 th\u1ecb l\u00ean da, \u0111\u1eb7c bi\u1ec7t khi vi\u1ec7c s\u1eed d\u1ee5ng kh\u1ea9u trang v\u00e0 c\u00e1c ph\u1ee5 ki\u1ec7n che m\u1eb7t kh\u00e1c c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, khi\u1ebfn \u00edt ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn ch\u0103m s\u00f3c b\u1ea3o v\u1ec7 da t\u1ea1i nh\u00e0.<\/p>\n<p>Quy\u1ebft \u0111\u1ecbnh c\u1ee7a ch\u00ednh ph\u1ee7 v\u1ec1 vi\u1ec7c \u0111\u00f3ng c\u1eeda t\u1ea1m th\u1eddi h\u1ea7u h\u1ebft c\u00e1c \u0111\u1ecba \u0111i\u1ec3m gi\u1ea3i tr\u00ed nh\u01b0 trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u00e1c ph\u00f2ng spa \u0111\u1ec3 gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i, g\u00e2y \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 t\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p.<\/p>\n<p>Ng\u00e0nh s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c c\u01a1 th\u1ec3 b\u00ecnh d\u00e2n s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c s\u1ea3n ph\u1ea9m \u00edt b\u1ecb \u1ea3nh h\u01b0\u1edfng trong n\u0103m nay n\u1ebfu x\u00e9t v\u1ec1 gi\u00e1 tr\u1ecb d\u00f9 vi\u1ec7c gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i c\u0169ng g\u00e2y \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u00ecnh d\u00e2n. N\u00f3i chung, s\u1ea3n ph\u1ea9m b\u00ecnh d\u00e2n th\u01b0\u1eddng \u1ed5n \u0111\u1ecbnh h\u01a1n c\u00e1c l\u1ef1a ch\u1ecdn cao c\u1ea5p khi nh\u1eafc t\u1edbi ng\u00e0nh ch\u0103m s\u00f3c da n\u0103m 2020 v\u00ec d\u00f2ng cao c\u1ea5p \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u1ec1 nhu c\u1ea7u kh\u00e1ch h\u00e0ng khi gi\u00e1 c\u1ea3 ng\u00e0y c\u00e0ng l\u00e0 m\u1ed9t m\u1ed1i b\u1eadn t\u00e2m \u0111\u00e1ng lo ng\u1ea1i.<\/p>\n<p>D\u00f9 m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng m\u1ef9 ph\u1ea9m v\u1eabn \u0111\u01b0\u1ee3c ph\u00e9p ho\u1ea1t \u0111\u1ed9ng, h\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ef1a ch\u1ecdn \u1edf nh\u00e0 v\u00e0 h\u1ea1n ch\u1ebf \u0111i l\u1ea1i trong th\u1eddi \u0111i\u1ec3m n\u00e0y. Do v\u1eady, nhi\u1ec1u c\u1eeda h\u00e0ng nh\u01b0 Ohui v\u00e0 Vichy \u0111\u00e3 \u0111\u00f3ng c\u1eeda t\u1ea1m th\u1eddi. M\u1eb7t kh\u00e1c, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb online nh\u01b0 Tiki.vn hay Lazada.vn tr\u1edf th\u00e0nh c\u00e1c <a href=\"https:\/\/hedima.vn\/journey\/omnichannel-cu-hich-moi-cho-cac-doanh-nghiep\/\">k\u00eanh ph\u1ed5 bi\u1ebfn<\/a> \u0111\u1ec3 c\u00e1c c\u00f4ng ty ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m.<\/p>\n<p>T\u00f3m l\u1ea1i, \u1ea3nh h\u01b0\u1edfng c\u1ee7a gi\u00e3n c\u00e1ch \u0111\u00e3 t\u1ea1o n\u00ean s\u1ef1 d\u1ecbch chuy\u1ec3n nh\u1eb9 t\u1eeb k\u00eanh offline sang k\u00eanh online v\u00e0o 2020. Tuy nhi\u00ean, nh\u1edd s\u1ef1 ki\u1ec3m so\u00e1t \u0111\u1ea1i d\u1ecbch hi\u1ec7u qu\u1ea3 c\u1ee7a Vi\u1ec7t Nam, cu\u1ed9c s\u1ed1ng \u0111\u00e3 d\u1ea7n tr\u1edf l\u1ea1i b\u00ecnh th\u01b0\u1eddng, s\u1edbm h\u01a1n so v\u1edbi c\u00e1c n\u01b0\u1edbc trong khu v\u1ef1c.<\/p>\n<p>Do \u1ea3nh h\u01b0\u1edfng COVID-19, digital marketing tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh hi\u1ec7u qu\u1ea3 \u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m v\u00e0 t\u0103ng uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u. V\u00ed d\u1ee5, livestream qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook v\u00e0 TikTok \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn gi\u00fap c\u00e1c c\u00f4ng ty qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<figure id=\"attachment_1196\" aria-describedby=\"caption-attachment-1196\" style=\"width: 1400px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1196 size-large\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/03\/Bao-cao-thi-truong-cham-soc-da-1-1400x787.png\" alt=\"\u1ea2nh h\u01b0\u1edfng COVID-19 l\u00ean th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c da\" width=\"1400\" height=\"787\" \/><figcaption id=\"caption-attachment-1196\" class=\"wp-caption-text\">\u1ea2nh h\u01b0\u1edfng COVID-19 l\u00ean th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c da.<\/figcaption><\/figure>\n<p>Th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c da Vi\u1ec7t Nam c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i v\u1edbi nhi\u1ec1u \u0111i\u1ec3m quan tr\u1ecdng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd c\u1ed1 g\u1eafng \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh ch\u0103m s\u00f3c da trong n\u0103m 2020 do s\u1ef1 b\u1ea5t an v\u1ec1 kinh t\u1ebf trong th\u1eddi bu\u1ed5i COVID-19. Nhu c\u1ea7u s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p gia t\u0103ng cao nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n kinh t\u1ebf. Trong giai \u0111o\u1ea1n t\u1edbi, th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c da \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd \u0111\u1ea1t CAGR (t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m k\u00e9p) c\u1ee7a gi\u00e1 tr\u1ecb b\u00e1n l\u1ebb \u1edf m\u1ee9c 14% so v\u1edbi gi\u00e1 c\u1ea3 n\u0103m 2019, v\u1edbi doanh thu \u0111\u1ea1t 21.4 ngh\u00ecn t\u1ec9 \u0111\u1ed3ng n\u0103m 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c da Vi\u1ec7t Nam \u0111ang tr\u00ean \u0111\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p ti\u1ebfp t\u1ee5c \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb cao. Nh\u00f3m kh\u00e1ch h\u00e0ng 20-35 tu\u1ed5i s\u1ed1ng t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn v\u1eabn l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng nhu c\u1ea7u cao. Nhu c\u1ea7u s\u1ea3n ph\u1ea9m ch\u1ed1ng l\u00e3o h\u00f3a c\u0169ng t\u0103ng nhanh. Tuy nhi\u00ean \u0111\u00e2y ch\u1ec9 l\u00e0 nh\u1eefng \u0111i\u1ec1u ki\u1ec7n tr\u01b0\u1edbc COVID-19. V\u1eady trong COVID nh\u01b0 th\u1ebf n\u00e0o?&#8230;<\/p>\n","protected":false},"author":13,"featured_media":1923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[22,109],"class_list":["post-1195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-report","tag-bao-cao","tag-thi-truong-cham-soc-da"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=1195"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/1923"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=1195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=1195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=1195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}