{"id":1128,"date":"2021-03-16T16:00:33","date_gmt":"2021-03-16T09:00:33","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=1128"},"modified":"2021-03-16T16:00:33","modified_gmt":"2021-03-16T09:00:33","slug":"6-chien-luoc-digital-marketing-cham-soc-suc-khoe","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/6-chien-luoc-digital-marketing-cham-soc-suc-khoe\/","title":{"rendered":"Gi\u1ea3i m\u00e3 6 c\u00e2u h\u1ecfi v\u1ec1 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c healthcare digital marketing th\u00e0nh c\u00f4ng"},"content":{"rendered":"<p>D\u01b0\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a <a href=\"https:\/\/hedima.vn\/journey\/so-hoa-digitalization\/\">s\u1ed1 h\u00f3a<\/a>, \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/hedima.vn\/journey\/digital-marketing-trong-nganh-cham-soc-suc-khoe\/\">digital marketing<\/a> th\u00e0nh c\u00f4ng d\u00e0nh cho ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c marketing c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u h\u1ecfi sau:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/6-chien-luoc-digital-marketing-cham-soc-suc-khoe\/#1_Muc_tieu_cua_chien_dich_digital_markerting_la_gi\" >1. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch digital markerting l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/6-chien-luoc-digital-marketing-cham-soc-suc-khoe\/#2_Khach_hang_la_ai\" >2. Kh\u00e1ch h\u00e0ng l\u00e0 ai?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/6-chien-luoc-digital-marketing-cham-soc-suc-khoe\/#3_Kenh_phan_phoi_san_pham_huu_hieu_nhat\" >3. K\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m h\u1eefu hi\u1ec7u nh\u1ea5t?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/6-chien-luoc-digital-marketing-cham-soc-suc-khoe\/#4_Cac_cong_cu_ho_tro_dien_tu_nao_la_phu_hop_nhat\" >4. C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111i\u1ec7n t\u1eed n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/6-chien-luoc-digital-marketing-cham-soc-suc-khoe\/#5_Cach_do_luong_hieu_qua_chien_luoc_digital_marketing\" >5. C\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c digital marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/6-chien-luoc-digital-marketing-cham-soc-suc-khoe\/#6_Lam_the_nao_de_cai_thien_hoat_dong_digital_marketing\" >6. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng digital marketing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Muc_tieu_cua_chien_dich_digital_markerting_la_gi\"><\/span><span style=\"color: #017ab7;\">1. M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch digital markerting l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng, th\u01b0\u1eddng d\u1ef1a tr\u00ean 4 v\u1ea5n \u0111\u1ec1: t\u0103ng m\u1ee9c \u0111\u1ed9 ti\u00eau th\u1ee5, t\u0103ng m\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, t\u0103ng gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng v\u00e0 t\u0103ng \u0111\u1ed9 trung th\u00e0nh. M\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch lu\u00f4n ph\u1ea3i th\u1eadt c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 d\u1ef1a tr\u00ean th\u1eddi gian x\u00e1c \u0111\u1ecbnh. Marketer ph\u1ea3i \u0111\u1ec1 ra \u00edt nh\u1ea5t m\u1ed9t m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, v\u00ed d\u1ee5:<\/p>\n<ul>\n<li>Khi \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 t\u1eeb c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, marketer c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau v\u1ec1 doanh thu h\u00e0ng ng\u00e0y\/th\u00e1ng t\u1eeb trang web, ph\u1ea7n tr\u0103m kh\u00e1ch h\u00e0ng quay l\u1ea1i trang web.<\/li>\n<li>\u0110\u1ed1i v\u1edbi nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m, marketer c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o l\u01b0\u1ee3t xem trang ho\u1eb7c th\u1eddi gian xem trang s\u1ea3n ph\u1ea9m (th\u1eddi gian \u0111\u1ecdc &gt;20 gi\u00e2y ho\u1eb7c \u0111\u1ecdc &gt;80% trang).<\/li>\n<li>C\u00f2n \u0111\u1ed1i v\u1edbi nh\u1eadn th\u1ee9c v\u1ec1 b\u1ec7nh, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng b\u1ec7nh \u0111\u00e3 \u0111\u0103ng k\u00fd t\u1ea1i trung t\u00e2m y t\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng, l\u01b0\u1ee3t t\u1ea3i \u1ee9ng d\u1ee5ng v\u1ec1 b\u1ec7nh, l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u1ec3 l\u1ea1i email \u0111\u1ec3 nh\u1eadn th\u00eam th\u00f4ng tin v\u1ec1 b\u1ec7nh, l\u01b0\u1ee3t xem 25% m\u1ed9t video ki\u1ebfn th\u1ee9c v\u1ec1 b\u1ec7nh.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2756 size-full aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/03\/Giai-ma-6-cau-hoi-ve-mot-chien-luoc-healthcare-digital-1.png\" alt=\"\" width=\"600\" height=\"450\" \/><span style=\"font-size: 14.4px;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Khach_hang_la_ai\"><\/span><span style=\"color: #017ab7;\">2. Kh\u00e1ch h\u00e0ng l\u00e0 ai?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>N\u1ebfu kh\u00f4ng x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ngay t\u1eeb \u0111\u1ea7u, doanh nghi\u1ec7p s\u1ebd d\u1ec5 r\u1ed1i r\u1eafm v\u00e0 m\u00f4ng lung. Ch\u00e2n dung kh\u00e1ch h\u00e0ng c\u00e0ng c\u1ee5 th\u1ec3 th\u00ec vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u00e0ng r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 nh\u1eafm tr\u00fang m\u1ee5c ti\u00eau, c\u1ee5 th\u1ec3: \u0111i\u1ec1u ch\u1ec9nh content marketing, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a, c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng th\u00f4ng qua n\u1eafm b\u1eaft nh\u1eefng tr\u1edf ng\u1ea1i h\u1ecd c\u00f3 th\u1ec3 tr\u1ea3i qua, x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t.<\/p>\n<p>X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng th\u00f4ng qua t\u00ecm hi\u1ec3u c\u00e1c nghi\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111i t\u1eeb c\u00e1c c\u00e2u h\u1ecfi:<\/p>\n<ul>\n<li>H\u1ecd l\u00e0 ai? Tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh, t\u00ecnh tr\u1ea1ng kinh t\u1ebf x\u00e3 h\u1ed9i.<\/li>\n<li>H\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin t\u1eeb \u0111\u00e2u? Google, Facebook, b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129.<\/li>\n<li>V\u00ec sao h\u1ecd n\u00ean mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n? T\u00e1c \u0111\u1ed9ng nhanh, \u00edt t\u00e1c d\u1ee5ng ph\u1ee5, gi\u00e1 th\u00e0nh h\u1ee3p l\u00fd.<\/li>\n<li>B\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd nh\u01b0 th\u1ebf n\u00e0o? Tr\u1ef1c ti\u1ebfp (\u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m OTC) ho\u1eb7c gi\u00e1n ti\u1ebfp th\u00f4ng qua gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho b\u00e1c s\u0129\/d\u01b0\u1ee3c s\u0129.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2757 size-full aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/03\/Giai-ma-6-cau-hoi-ve-mot-chien-luoc-healthcare-digital-2.png\" alt=\"\" width=\"600\" height=\"450\" \/><\/p>\n<div class=\"mceTemp\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_Kenh_phan_phoi_san_pham_huu_hieu_nhat\"><\/span><span style=\"color: #017ab7;\">3. K\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m h\u1eefu hi\u1ec7u nh\u1ea5t?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketer c\u1ea7n c\u00f3 c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh v\u1ec1 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i trong th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe t\u1ea1i Vi\u1ec7t Nam \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c. \u0110\u1ed3ng th\u1eddi, marketer n\u00ean hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1ch nhau gi\u1eefa c\u00e1c k\u00eanh \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ph\u00f9 h\u1ee3p. M\u1ed9t khi bi\u1ebft thi\u1ebft k\u1ebf k\u1ebf ho\u1ea1ch th\u1ef1c thi t\u01b0\u01a1ng \u1ee9ng t\u1eebng k\u00eanh, Marketer c\u00f3 th\u1ec3 t\u1ed1i \u01b0u ho\u00e1 ng\u00e2n s\u00e1ch, \u0111\u1ea7u t\u01b0 th\u00f4ng minh.<\/p>\n<p>Do \u0111\u00f3, vi\u1ec7c ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p l\u00e0 r\u1ea5t quan tr\u1ecdng:<\/p>\n<ul>\n<li>M\u1ea1ng x\u00e3 h\u1ed9i: Facebook, Youtube, Twitter, Instagram, LinkedIn<\/li>\n<li>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng: Google, Bing\u2026<\/li>\n<li>Li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp: G\u1eedi email cho b\u00e1c s\u0129 m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean ch\u01b0\u01a1ng tr\u00ecnh CRM<\/li>\n<li>Qu\u1ea3ng c\u00e1o: D\u00f9ng qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (display ads) \u0111\u1ec3 nh\u1eafm v\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ee5 \u0111\u1ed9ng<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2758 size-full aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/03\/Giai-ma-6-cau-hoi-ve-mot-chien-luoc-healthcare-digital-3.png\" alt=\"\" width=\"600\" height=\"450\" \/><\/p>\n<div class=\"mceTemp\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"4_Cac_cong_cu_ho_tro_dien_tu_nao_la_phu_hop_nhat\"><\/span><span style=\"color: #017ab7;\">4. C\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111i\u1ec7n t\u1eed n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch digital marketing th\u00ec ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 thi\u1ebfu c\u00e1c c\u00f4ng c\u1ee5 digital. Marketer c\u1ea7n bi\u1ebft li\u00ean k\u1ebft gi\u1eefa c\u00e1c c\u00f4ng c\u1ee5 digital marketing \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t cho chi\u1ebfn d\u1ecbch nh\u01b0:<\/p>\n<ul>\n<li>Marketer c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc Facebook Audience Insights dashboard \u0111\u1ec3 hi\u1ec3u r\u00f5 ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 t\u0103ng hi\u1ec7u qu\u1ea3 ch\u1ea1y Facebook Ads.<\/li>\n<li>Hootsuite l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 l\u00fd t\u01b0\u1edfng \u0111\u1ec3 qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd nhi\u1ec1u t\u00e0i kho\u00e0n m\u1ea1ng x\u00e3 h\u1ed9i c\u00f9ng l\u00fac th\u00f4ng qua m\u1ed9t b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n.<\/li>\n<\/ul>\n<p>Theo th\u1ed1ng k\u00ea c\u1ee7a Li\u00ean h\u1ee3p qu\u1ed1c, Gen Z d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd chi\u1ebfm 40% t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u v\u1edbi s\u1ee9c mua l\u00ean \u0111\u1ebfn 44 t\u1ef7 USD v\u00e0o n\u0103m 2020. V\u1edbi \u0111\u1eb7c \u0111i\u1ec3m r\u1ea5t \u01b0a chu\u1ed9ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, Marketer c\u1ea7n \u0111\u1ea3m b\u1ea3o c\u00e1c n\u1ed9i dung ph\u1ea3i ph\u00f9 h\u1ee3p tr\u00ean kh\u00f4ng ch\u1ec9 website m\u00e0 c\u00f2n l\u00e0 c\u00e1c thi\u1ebft b\u1ecb th\u00f4ng minh kh\u00e1c \u0111\u1ec3 ph\u00f9 h\u1ee3p nhu c\u1ea7u \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y. Marketer \u0111\u1ea7u t\u01b0 trang web t\u1ea3i nhanh v\u00e0 t\u01b0\u01a1ng th\u00edch v\u1edbi m\u1ecdi thi\u1ebft b\u1ecb d\u1ecb \u0111\u1ed9ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Cach_do_luong_hieu_qua_chien_luoc_digital_marketing\"><\/span><span style=\"color: #017ab7;\">5. C\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c digital marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Khi \u0111o l\u01b0\u1eddng, ta ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau ban \u0111\u1ea7u. C\u00e1c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia ra th\u00e0nh t\u1eebng giai \u0111o\u1ea1n trong ph\u1ec5u marketing, g\u1ed3m giai \u0111o\u1ea1n: nh\u1eadn bi\u1ebft, c\u00e2n nh\u1eafc v\u00e0 mua h\u00e0ng. Trong th\u1eddi \u0111\u1ea1i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, KPI s\u1ebd cho b\u1ea1n bi\u1ebft v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u1eeda h\u00e0ng, t\u1eeb s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng theo ng\u00e0y cho \u0111\u1ebfn gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c m\u1eb7t h\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c mua t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o.<\/p>\n<p>KPI \u0111\u01b0\u1ee3c ch\u1ecdn ph\u1ea3i c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. KPI ph\u1ea3i l\u00e0 l\u00e0 s\u1ed1 li\u1ec7u quan tr\u1ecdng ph\u1ea3i theo d\u00f5i, ch\u00fang c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p \u1edf m\u1ed9t m\u1eb7t n\u00e0o \u0111\u00f3. M\u1ed9t s\u1ed1 KPI n\u00ean \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3 h\u00f3a theo k\u00eanh ph\u00e2n ph\u1ed1i.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Lam_the_nao_de_cai_thien_hoat_dong_digital_marketing\"><\/span><span style=\"color: #017ab7;\">6. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng digital marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lu\u00f4n lu\u00f4n c\u00f3 nhi\u1ec1u h\u01a1n m\u1ed9t gi\u1ea3i ph\u00e1p cho m\u1ed9t v\u1ea5n \u0111\u1ec1 trong digital marketing. B\u1ea1n n\u00ean th\u1eed nghi\u1ec7m, h\u1ecdc h\u1ecfi v\u00e0 t\u1ed1i \u01b0u h\u00f3a theo t\u1eebng ng\u00e0y.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2759 size-full aligncenter\" src=\"https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/03\/Giai-ma-6-cau-hoi-ve-mot-chien-luoc-healthcare-digital-4.png\" alt=\"\" width=\"600\" height=\"450\" \/><\/p>\n<p>\u0110\u1ec3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c digital marketing th\u00e0nh c\u00f4ng th\u00ec c\u1ea7n l\u01b0u t\u00e2m \u0111\u1ebfn r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1. B\u00e0i vi\u1ebft t\u00f3m g\u1ecdn nh\u1eefng c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n v\u1edbi c\u00e1c insight chuy\u00ean cho ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. N\u1ebfu b\u1ea1n v\u1eabn c\u00f2n th\u1ea5y hoang mang, h\u00e3y li\u00ean h\u1ec7 v\u1edbi HEDIMA \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 kh\u00f4ng b\u1ecf s\u00f3t v\u1ea5n \u0111\u1ec1 v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c digital marketing th\u00e0nh c\u00f4ng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u01b0\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a s\u1ed1 h\u00f3a, \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c digital marketing th\u00e0nh c\u00f4ng d\u00e0nh cho ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 d\u01b0\u1ee3c ph\u1ea9m, c\u00e1c marketing c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u h\u1ecfi sau&#8230;<\/p>\n","protected":false},"author":13,"featured_media":2100,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[41],"class_list":["post-1128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-digital-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=1128"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2100"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=1128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=1128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=1128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}