{"id":1124,"date":"2021-03-24T07:00:32","date_gmt":"2021-03-24T00:00:32","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=1124"},"modified":"2021-03-24T07:00:32","modified_gmt":"2021-03-24T00:00:32","slug":"7-chia-khoa-de-xay-dung-mot-imc-plan-thanh-cong","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/7-chia-khoa-de-xay-dung-mot-imc-plan-thanh-cong\/","title":{"rendered":"7 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t IMC plan th\u00e0nh c\u00f4ng"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">B\u1ea1n ngh\u0129 sao khi m\u1ed9t s\u1ea3n ph\u1ea9m s\u1eed d\u1ee5ng c\u1ea3 ph\u01b0\u01a1ng ph\u00e1p marketing truy\u1ec1n th\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o in v\u00e0 marketing online nh\u01b0 tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, nh\u01b0ng ch\u00fang l\u1ea1i kh\u00f4ng \u0103n nh\u1eadp g\u00ec v\u1edbi nhau? Khi th\u1ebf gi\u1edbi ng\u00e0y c\u00e0ng tr\u1edf n\u00ean <a href=\"https:\/\/hedima.vn\/journey\/so-hoa-digitalization\/\">s\u1ed1 h\u00f3a<\/a> (digitalization) v\u00e0 k\u1ebft n\u1ed1i h\u01a1n, giao ti\u1ebfp gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 doanh nghi\u1ec7p \u0111ang thay \u0111\u1ed5i. <\/span><span style=\"font-weight: 400;\">V\u00e0 ti\u00ea\u0301p thi\u0323 truy\u00ea\u0300n th\u00f4ng t\u00edch h\u1ee3p (Integrated Marketing Communication-IMC) n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t c\u00e1ch gi\u1ea3i quy\u1ebft hi\u1ec7u qu\u1ea3 cho nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y. \u0110\u00e2y l\u00e0 m\u00f4\u0323t qua\u0301 tri\u0300nh thi\u00ea\u0301t l\u00e2\u0323p k\u00ea\u0301 hoa\u0323ch \u0111\u00ea\u0309 \u0111a\u0309m ba\u0309o r\u0103\u0300ng t\u00e2\u0301t ca\u0309 ca\u0301c k\u00eanh li\u00ean k\u00ea\u0301t v\u01a1\u0301i th\u01b0\u01a1ng hi\u00ea\u0323u \u0111\u01b0\u01a1\u0323c kha\u0301ch ha\u0300ng ti\u00ea\u0301p nh\u00e2\u0323n, \u0111em la\u0323i tri\u00ea\u0309n vo\u0323ng cho sa\u0309n ph\u00e2\u0309m, di\u0323ch vu\u0323, hay t\u00f4\u0309 ch\u01b0\u0301c co\u0301 li\u00ean quan \u0111\u00ea\u0301n ng\u01b0\u01a1\u0300i na\u0300o \u0111o\u0301 va\u0300 nh\u00e2\u0301t qua\u0301n v\u00ea\u0300 m\u0103\u0323t th\u01a1\u0300i gian.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/7-chia-khoa-de-xay-dung-mot-imc-plan-thanh-cong\/#1_IMC_plan_la_gi\" >1. IMC plan l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/7-chia-khoa-de-xay-dung-mot-imc-plan-thanh-cong\/#2_Tai_sao_IMC_plan_lai_quan_trong\" >2. T\u1ea1i sao IMC plan l\u1ea1i quan tr\u1ecdng?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/7-chia-khoa-de-xay-dung-mot-imc-plan-thanh-cong\/#21_Tao_dung_uy_tin\" >2.1. T\u1ea1o d\u1ef1ng uy t\u00edn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/7-chia-khoa-de-xay-dung-mot-imc-plan-thanh-cong\/#22_Tang_thu_hoi_va_mua_hang\" >2.2. T\u0103ng thu h\u1ed3i v\u00e0 mua h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/7-chia-khoa-de-xay-dung-mot-imc-plan-thanh-cong\/#23_Tang_kha_nang_tiep_can_khach_hang\" >2.3. T\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/7-chia-khoa-de-xay-dung-mot-imc-plan-thanh-cong\/#24_Hieu_ro_khach_hang\" >2.4. Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/7-chia-khoa-de-xay-dung-mot-imc-plan-thanh-cong\/#3_7_buoc_de_xay_dung_mot_IMC_Plan_tot_hon\" >3. 7 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t IMC Plan t\u1ed1t h\u01a1n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/7-chia-khoa-de-xay-dung-mot-imc-plan-thanh-cong\/#31_Xac_dinh_thi_truong_va_khach_hang_muc_tieu\" >3.1. X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/7-chia-khoa-de-xay-dung-mot-imc-plan-thanh-cong\/#32_Xac_dinh_muc_dich_va_muc_tieu\" >3.2. X\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch v\u00e0 m\u1ee5c ti\u00eau<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/7-chia-khoa-de-xay-dung-mot-imc-plan-thanh-cong\/#33_Su_dung_cong_thuc_SMART\" >3.3. S\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c S.M.A.R.T.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/7-chia-khoa-de-xay-dung-mot-imc-plan-thanh-cong\/#34_Xac_dinh_thong_diep\" >3.4. X\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/7-chia-khoa-de-xay-dung-mot-imc-plan-thanh-cong\/#35_Lua_chon_cac_phuong_phap_va_cong_cu_truyen_thong_Marketing\" >3.5. L\u1ef1a ch\u1ecdn c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/hedima.vn\/journey\/7-chia-khoa-de-xay-dung-mot-imc-plan-thanh-cong\/#36_Su_dung_cong_cu_nao_khi_nao_va_so_luong_bao_nhieu\" >3.6. S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0o, khi n\u00e0o v\u00e0 s\u1ed1 l\u01b0\u1ee3ng bao nhi\u00eau?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/hedima.vn\/journey\/7-chia-khoa-de-xay-dung-mot-imc-plan-thanh-cong\/#37_Thuc_hien_chien_dich\" >3.7. Th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/hedima.vn\/journey\/7-chia-khoa-de-xay-dung-mot-imc-plan-thanh-cong\/#38_Danh_gia_do_luong_va_dieu_chinh\" >3.8. \u0110\u00e1nh gi\u00e1, \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/hedima.vn\/journey\/7-chia-khoa-de-xay-dung-mot-imc-plan-thanh-cong\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_IMC_plan_la_gi\"><\/span><span style=\"color: #017ab7;\">1. IMC plan l\u00e0 g\u00ec?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">IMC plan, hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng t\u00edch h\u1ee3p, l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch marketing, th\u00f4ng qua vi\u1ec7c ph\u1ed1i h\u1ee3p s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p khuy\u1ebfn m\u1ea1i kh\u00e1c nhau nh\u1eb1m c\u1ee7ng c\u1ed1 l\u1eabn nhau. \u00dd t\u01b0\u1edfng ban \u0111\u1ea7u c\u1ee7a thu\u1eadt ng\u1eef \u201cIntegrated Marketing\u201d l\u00e0 \u201cl\u00e0m m\u1edd ranh gi\u1edbi ng\u0103n c\u00e1ch gi\u1eefa qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng, truy\u1ec1n h\u00ecnh, \u0111\u00e0i ph\u00e1t thanh v\u00e0 b\u00e1o in\u201d, theo Tony Wright, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00f4ng ty ti\u1ebfp th\u1ecb Wright IMC, tr\u00ean Search Engine Journal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong k\u1ebf ho\u1ea1ch IMC, c\u00f4ng ty t\u00edch h\u1ee3p v\u00e0 ph\u1ed1i h\u1ee3p m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n v\u1ec1 t\u1ed5 ch\u1ee9c, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. <\/span><span style=\"font-weight: 400;\">IMC plan bao g\u1ed3m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c, ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng, l\u1ef1a ch\u1ecdn k\u00eanh ti\u1ebfp th\u1ecb, t\u00f3m t\u1eaft s\u00e1ng t\u1ea1o v\u00e0 th\u00f4ng \u0111i\u1ec7p chi\u1ebfn d\u1ecbch, l\u1eadp ng\u00e2n s\u00e1ch, ph\u00e2n t\u00edch ROI v\u00e0 h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 chi\u1ebfn d\u1ecbch. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng t\u1ed1i \u0111a c\u1ee7a c\u00e1c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb. K\u1ebf ho\u1ea1ch IMC gi\u1eef \u0111\u01b0\u1ee3c ch\u1ee7 \u0111\u1ec1 v\u00e0 th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c nhau, cho d\u00f9 \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o t\u1ea1p ch\u00ed, th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i hay trang web c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IMC l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00e1c t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111i\u1ec1u ph\u1ed1i c\u00e1c n\u1ed7 l\u1ef1c truy\u1ec1n th\u00f4ng c\u1ee7a h\u1ecd. Hi\u1ec7p h\u1ed9i c\u00e1c c\u01a1 quan qu\u1ea3ng c\u00e1o Hoa K\u1ef3 \u0111\u1ecbnh ngh\u0129a IMC l\u00e0 \u201cm\u1ed9t k\u1ebf ho\u1ea1ch to\u00e0n di\u1ec7n \u0111\u00e1nh gi\u00e1 vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a nhi\u1ec1u l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng v\u00e0 k\u1ebft h\u1ee3p c\u00e1c l\u0129nh v\u1ef1c n\u00e0y \u0111\u1ec3 cung c\u1ea5p s\u1ef1 r\u00f5 r\u00e0ng, nh\u1ea5t qu\u00e1n v\u00e0 t\u00e1c \u0111\u1ed9ng truy\u1ec1n th\u00f4ng t\u1ed1i \u0111a\u201d. \u00dd t\u01b0\u1edfng ch\u00ednh \u0111\u1eb1ng sau chi\u1ebfn l\u01b0\u1ee3c IMC l\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a h\u1ed7n h\u1ee3p ti\u1ebfp th\u1ecb. H\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1 khi m\u1ed7i k\u00eanh truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb ho\u1ea1t \u0111\u1ed9ng c\u00f9ng nhau nh\u01b0 c\u00e1c b\u1ed9 ph\u1eadn c\u1ee7a m\u1ed9t th\u1ec3 th\u1ed1ng nh\u1ea5t thay v\u00ec ri\u00eang l\u1ebb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f3 5 c\u00f4ng c\u1ee5 ch\u00ednh trong IMC bao g\u1ed3m: advertising (qu\u1ea3ng c\u00e1o), public relations (PR), sale\/ promotion (khuy\u1ebfn m\u00e3i), direct marketing (ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp), personal selling (b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n). M\u1ed7i c\u00f4ng c\u1ee5 l\u1ea1i c\u00f3 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu kh\u00e1c nhau, k\u1ebft h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh 4P (product, price, place, promotion) trong <a href=\"https:\/\/hedima.vn\/journey\/marketing-mix\/\">marketing mix<\/a> gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1150 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/604f6902c430c-600x349.jpg\" alt=\"IMC PLAN\" width=\"600\" height=\"349\" \/><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng IMC plan c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 y t\u1ebf v\u00e0 s\u1ee9c kh\u1ecfe c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 hi\u1ec7p \u0111\u1ed3ng gi\u1eefa c\u00e1c c\u01a1 ch\u1ebf truy\u1ec1n t\u1ea3i \u0111\u00e3 ch\u1ecdn, khu\u1ebfch \u0111\u1ea1i hi\u1ec7u su\u1ea5t v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 g\u1eafn k\u1ebft nh\u01b0 v\u1eady \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 k\u1ebf ho\u1ea1ch t\u1eadn t\u00e2m v\u1edbi n\u1ed7 l\u1ef1c ph\u1ed1i h\u1ee3p c\u00e1c bi\u1ec3u hi\u1ec7n b\u1eb1ng l\u1eddi n\u00f3i v\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ec3 th\u1ec3 hi\u1ec7n h\u00ecnh \u1ea3nh mong mu\u1ed1n v\u00e0 thu h\u00fat kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau. V\u00ec nh\u1eefng l\u1ee3i \u00edch s\u00e2u r\u1ed9ng thu \u0111\u01b0\u1ee3c t\u1eeb IMC, c\u00e1c c\u01a1 s\u1edf ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe n\u00ean coi c\u00e1c m\u1ee5c ti\u00eau theo \u0111u\u1ed5i li\u00ean quan l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u01b0u ti\u00ean.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Tai_sao_IMC_plan_lai_quan_trong\"><\/span><span style=\"color: #017ab7;\">2. T\u1ea1i sao IMC plan l\u1ea1i quan tr\u1ecdng?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Khi c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 l\u1ef1a ch\u1ecdn, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng b\u1ecb cho\u00e1ng ng\u1ee3p b\u1edfi v\u00f4 s\u1ed1 qu\u1ea3ng c\u00e1o tr\u00e0n ng\u1eadp c\u1ea3 k\u00eanh truy\u1ec1n th\u00f4ng online v\u00e0 offline. Th\u00f4ng \u0111i\u1ec7p marketing c\u00f3 nguy c\u01a1 b\u1ecb b\u1ecf qua v\u00e0 b\u1ecf qua n\u1ebfu ch\u00fang kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ec th\u1ebf, IMC xu\u1ea5t hi\u1ec7n v\u00e0 mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch sau.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"21_Tao_dung_uy_tin\"><\/span><span style=\"color: #017ab7;\">2.1. T\u1ea1o d\u1ef1ng uy t\u00edn<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1151 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/604f6895eff5b-600x400.jpg\" alt=\"IMC PLAN\" width=\"600\" height=\"400\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u00e1ng tin c\u1eady h\u01a1n khi b\u1ea1n chia s\u1ebb m\u1ed9t th\u00f4ng \u0111i\u1ec7p tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh. N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau tr\u00ean m\u1ed7i k\u00eanh, ng\u01b0\u1eddi mua s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p h\u1ed7n h\u1ee3p v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m s\u1ed1 l\u1ea7n mua h\u00e0ng v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y cho th\u1ea5y vi\u1ec7c duy tr\u00ec <span style=\"color: #017ab7;\">m\u1ed9t th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n<\/span> c\u00f3 th\u1ec3 \u201cc\u1ea3i thi\u1ec7n g\u1ea7n 70% nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u\u201d.<\/span><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"22_Tang_thu_hoi_va_mua_hang\"><\/span><span style=\"font-weight: 400; color: #017ab7;\">2.2. T\u0103ng thu h\u1ed3i v\u00e0 mua h\u00e0ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00e0ng l\u1eb7p l\u1ea1i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh tr\u00ean nhi\u1ec1u k\u00eanh, th\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ghi nh\u1edb th\u00f4ng \u0111i\u1ec7p \u0111\u00f3. CMA nh\u1eadn th\u1ea5y r\u1eb1ng \u201cc\u00e1c chi\u1ebfn d\u1ecbch t\u00edch h\u1ee3p c\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n 31% trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u201d. M\u1ed9t kh\u00e1i ni\u1ec7m thu h\u1ed3i th\u00fa v\u1ecb kh\u00e1c l\u00e0 hi\u1ec7u \u1ee9ng ph\u01a1i s\u00e1ng \u0111\u01a1n thu\u1ea7n, trong \u0111\u00f3 s\u1ef1 l\u1eb7p l\u1ea1i l\u00e0m t\u0103ng s\u1ef1 th\u00edch th\u00fa. Tr\u00ean th\u1ef1c t\u1ebf, \u201cvi\u1ec7c c\u00f3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p li\u00ean t\u1ee5c tr\u00ean nhi\u1ec1u k\u00eanh c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u00fd \u0111\u1ecbnh mua h\u00e0ng l\u00ean t\u1edbi 90%!\u201d<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"23_Tang_kha_nang_tiep_can_khach_hang\"><\/span><span style=\"color: #017ab7;\">2.3. T\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch ch\u00ednh c\u1ee7a IMC l\u00e0 c\u00e1c marketers c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u00e2u chuy\u1ec7n v\u00e0 th\u00f4ng \u0111i\u1ec7p v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd tr\u00ean m\u1ed9t s\u1ed1 k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ec3 t\u1ea1o nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. 45% c\u00f4ng ty hi\u1ec7n s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh h\u01a1n \u0111\u1ec3 nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng ba k\u00eanh tr\u1edf l\u00ean v\u00e0 88% ng\u01b0\u1eddi ti\u00eau d\u00f9ng nghi\u00ean c\u1ee9u tr\u01b0\u1edbc vi\u1ec7c mua h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn ho\u1eb7c t\u1ea1i c\u1eeda h\u00e0ng. N\u1ebfu b\u1ea1n mu\u1ed1n thu h\u00fat ng\u01b0\u1eddi mua c\u1ee7a m\u00ecnh xu\u1ed1ng k\u00eanh b\u00e1n h\u00e0ng, vi\u1ec7c s\u1eed d\u1ee5ng nhi\u1ec1u k\u00eanh l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 c\u1ee7ng c\u1ed1 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n tr\u00ean m\u1ecdi k\u00eanh m\u00e0 h\u1ecd truy c\u1eadp.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"24_Hieu_ro_khach_hang\"><\/span><span style=\"color: #017ab7;\">2.4. Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n quan t\u00e2m \u0111\u1ebfn gi\u00e1 tr\u1ecb gia t\u0103ng v\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p. V\u00ec v\u1eady, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea5t k\u1ec3 ng\u01b0\u1eddi mua c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng k\u00eanh n\u00e0o, h\u1ecd s\u1ebd bi\u1ebft ch\u00ednh x\u00e1c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n l\u00e0 g\u00ec. S\u1ef1 r\u00f5 r\u00e0ng c\u0169ng c\u1ea7n thi\u1ebft khi nhi\u1ec1u c\u00f4ng ty xem x\u00e9t vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh theo nh\u00f3m. V\u00ed d\u1ee5, v\u00e0o n\u0103m 2018, 79% c\u00f4ng ty c\u00f3 nh\u00f3m t\u1eeb m\u1ed9t \u0111\u1ebfn s\u00e1u ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. V\u00ec v\u1eady, khi nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh n\u00e0y t\u1eadp h\u1ee3p l\u1ea1i \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a h\u1ecd, b\u1ea1n mu\u1ed1n t\u1ea5t c\u1ea3 h\u1ecd c\u00f3 c\u00f9ng hi\u1ec3u bi\u1ebft v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a n\u00f3.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_7_buoc_de_xay_dung_mot_IMC_Plan_tot_hon\"><\/span><span style=\"color: #017ab7;\">3. 7 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t IMC Plan t\u1ed1t h\u01a1n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t IMC hi\u1ec7u qu\u1ea3 s\u1ebd ph\u00e1c th\u1ea3o m\u1ed9t th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i, l\u00e0m n\u1ed5i b\u1eadt l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a b\u1ea1n, l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau th\u00edch h\u1ee3p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng h\u1ed7 tr\u1ee3. V\u1ec1 c\u01a1 b\u1ea3n, th\u00f4ng \u0111i\u1ec7p c\u1ea7n nh\u1ea5t qu\u00e1n, nh\u01b0ng ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n t\u1ea3i s\u1ebd kh\u00e1c nhau gi\u1eefa c\u00e1c n\u1ec1n t\u1ea3ng. Marketing gi\u1ed1ng nh\u01b0 m\u1ed9t v\u00e1n c\u1edd, kh\u00f4ng th\u1ec3 th\u1eafng trong m\u1ed9t hai n\u01b0\u1edbc \u0111i \u0111\u1ea7u ti\u00ean; v\u00e0 b\u00ean c\u1ea1nh \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u00e0n c\u1ea3nh c\u0169ng g\u00f3p ph\u1ea7n v\u00e0o k\u1ebft qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 b\u01b0\u1edbc m\u00e0 ch\u00fang t\u00f4i ngh\u0129 s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t IMC plan t\u1ed1t h\u01a1n:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"31_Xac_dinh_thi_truong_va_khach_hang_muc_tieu\"><\/span><span style=\"color: #017ab7;\">3.1. X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t k\u1ebf ho\u1ea1ch marketing c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ed9t ho\u1eb7c nhi\u1ec1u chi\u1ebfn d\u1ecbch t\u1eadp trung v\u00e0o m\u1ed9t ho\u1eb7c nhi\u1ec1u ph\u00e2n \u0111o\u1ea1n m\u1ee5c ti\u00eau. M\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho m\u1ed9t ph\u00e2n kh\u00fac. C\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m m\u1ee5c ti\u00eau chung b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng IMC kh\u00e1c nhau nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c ph\u00e2n kh\u00fac kh\u00e1c nhau. Trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p, x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng \u0111\u1ed1i t\u01b0\u1ee3ng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng IMC l\u00e0 \u0111\u1ea7u v\u00e0o c\u1ea7n thi\u1ebft. \u0110i\u1ec1u n\u00e0y l\u00e0 do c\u00e1c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau s\u1eed d\u1ee5ng c\u00e1c lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau v\u00e0 \u0111\u00f3 c\u00f3 th\u1ec3 c\u00f3 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t kh\u00e1c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5, v\u00e0o n\u0103m 2014, 71% t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng Internet c\u0169ng l\u00e0 ng\u01b0\u1eddi d\u00f9ng Facebook, nh\u01b0ng ch\u1ec9 56% ng\u01b0\u1eddi l\u1edbn t\u1eeb 65 tu\u1ed5i tr\u1edf l\u00ean s\u1eed d\u1ee5ng Facebook. Trong khi \u0111\u00f3, \u1edf nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i t\u1eeb 18\u201329, vi\u1ec7c s\u1eed d\u1ee5ng Facebook g\u1ea7n nh\u01b0 ph\u1ed5 bi\u1ebfn \u1edf m\u1ee9c 87%. Quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n v\u1ec1 vi\u1ec7c c\u00f3 s\u1eed d\u1ee5ng Facebook trong m\u1ed9t chi\u1ebfn d\u1ecbch IMC m\u1ed9t ph\u1ea7n s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o t\u1ef7 l\u1ec7 kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn b\u1eb1ng c\u00f4ng c\u1ee5 n\u00e0y. Hi\u1ec3u c\u00e1c ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 th\u00f3i quen giao ti\u1ebfp v\u00e0 truy\u1ec1n th\u00f4ng c\u1ee7a h\u1ecd s\u1ebd t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn trong kh\u1ea3 n\u0103ng thi\u1ebft k\u1ebf IMC c\u1ee7a b\u1ea1n.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"32_Xac_dinh_muc_dich_va_muc_tieu\"><\/span><span style=\"color: #017ab7;\">3.2. X\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch v\u00e0 m\u1ee5c ti\u00eau<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc thi\u1ebft y\u1ebfu ti\u1ebfp theo \u0111\u1ec3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch Marketing th\u00e0nh c\u00f4ng l\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec chi\u1ebfn d\u1ecbch s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi nh\u1eefng n\u1ed7 l\u1ef1c t\u1eeb IMC plan. M\u1eb7c d\u00f9 nhi\u1ec1u chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t m\u1ee5c ti\u00eau duy nh\u1ea5t, nh\u01b0ng IMC c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh nhi\u1ec1u m\u1ee5c ti\u00eau c\u00f9ng m\u1ed9t l\u00fac. C\u00e1c m\u1ee5c ti\u00eau ph\u1ea3i gi\u1ea3i th\u00edch: (1) T\u00e1c \u0111\u1ed9ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng chi\u1ebfn d\u1ecbch \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 (2) K\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty. M\u1eb7c d\u00f9 m\u1ee5c ti\u00eau c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch marketing th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, nh\u01b0ng \u0111i\u1ec1u n\u00e0y kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau. To\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 t\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u00e0 thuy\u1ebft ph\u1ee5c m\u1ecdi ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u \u0111\u00f3 c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o b\u01b0\u1edbc \u0111\u1ec7m \u0111\u1ec3 t\u1ea1o ra nhu c\u1ea7u v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"33_Su_dung_cong_thuc_SMART\"><\/span><span style=\"color: #017ab7;\">3.3. S\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c S.M.A.R.T.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch, c\u00e1c marketers n\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho c\u00e1c IMC plan c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng S.M.A.R.T. &#8211; ti\u00eau ch\u00ed ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing. S.M.A.R.T l\u00e0 t\u1eeb vi\u1ebft t\u1eaft m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd s\u1eed d\u1ee5ng \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c. \u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng trong th\u1ebf gi\u1edbi kinh doanh ti\u1ebfp th\u1ecb b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i, S.M.A.R.T. \u0111\u1ebfn t\u1eeb c\u00f4ng tr\u00ecnh c\u1ee7a George T. Doran. \u00d4ng \u0111\u1ec1 xu\u1ea5t r\u1eb1ng m\u1ed7i c\u1ea5p c\u1ee7a t\u1ed5 ch\u1ee9c n\u00ean \u0111\u1eb7t ra c\u00e1c m\u1ee5c ti\u00eau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>S<\/b><\/span><span style=\"font-weight: 400;\">pecific &#8211; C\u1ee5 th\u1ec3: nh\u1eafm m\u1ee5c ti\u00eau m\u1ed9t khu v\u1ef1c c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>M<\/b><\/span><span style=\"font-weight: 400;\">easurable &#8211; C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng: \u0111\u1ecbnh l\u01b0\u1ee3ng ho\u1eb7c \u00edt nh\u1ea5t \u0111\u1ec1 xu\u1ea5t m\u1ed9t ch\u1ec9 s\u1ed1 v\u1ec1 ti\u1ebfn \u0111\u1ed9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>A<\/b><\/span><span style=\"font-weight: 400;\">ssignable &#8211; C\u00f3 th\u1ec3 ch\u1ec9 \u0111\u1ecbnh: ch\u1ec9 \u0111\u1ecbnh ai s\u1ebd l\u00e0m vi\u1ec7c \u0111\u00f3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>R<\/b><\/span><span style=\"font-weight: 400;\">ealistic &#8211; Th\u1ef1c t\u1ebf: n\u00eau nh\u1eefng k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, v\u1edbi c\u00e1c ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>T<\/b><\/span><span style=\"font-weight: 400;\">ime-related &#8211; Li\u00ean quan \u0111\u1ebfn th\u1eddi gian: ch\u1ec9 \u0111\u1ecbnh khi n\u00e0o (c\u00e1c) k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/span><\/li>\n<\/ul>\n<p><em><span style=\"font-weight: 400;\">S.M.A.R.T. gi\u00fap \u0111\u1ea3m b\u1ea3o s\u1ef1 r\u00f5 r\u00e0ng v\u1ec1 nh\u1eefng g\u00ec s\u1ebd \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh v\u1edbi m\u1ed9t chi\u1ebfn d\u1ecbch marketing ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c.\u00a0<\/span><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"34_Xac_dinh_thong_diep\"><\/span><span style=\"color: #017ab7;\">3.4. X\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1edbi vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch, c\u00e1c marketers c\u00f3 th\u1ec3 truy c\u1eadp l\u1ea1i v\u00e0 tinh ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p chi\u1ebfn d\u1ecbch \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn m\u00e0 h\u1ecd \u0111\u00e3 ch\u1ecdn. M\u1ed9t ph\u1ea7n c\u1ee7a th\u00f4ng \u0111i\u1ec7p l\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng. Khi c\u00e1c marketers t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng Marketing m\u00e0 h\u1ecd s\u1ebd s\u1eed d\u1ee5ng, m\u1ed7i \u0111i\u1ec3m ti\u1ebfp x\u00fac ph\u1ea3i bao g\u1ed3m l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch. L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c giai \u0111o\u1ea1n m\u00f4 h\u00ecnh AIDA, \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 c\u00f4ng c\u1ee5 \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: khi m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ti\u1ebfn b\u1ed9 qua chu k\u1ef3 b\u00e1n h\u00e0ng, nh\u00f3m l\u1eddi g\u1ecdi h\u00e0nh \u0111\u1ed9ng th\u00edch h\u1ee3p sau \u0111\u00e2y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o n\u1ed9i dung Web:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>A<\/b><\/span><span style=\"font-weight: 400;\">wareness &#8211; Nh\u1eadn th\u1ee9c: Nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n \u0111\u1ec3 truy c\u1eadp trang Web v\u00e0 xem m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m so s\u00e1nh<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>I<\/b><\/span><span style=\"font-weight: 400;\">nterest &#8211; S\u1edf th\u00edch: T\u1ea3i xu\u1ed1ng s\u00e1ch tr\u1eafng ph\u00e1c th\u1ea3o c\u00e1ch m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0a ra gi\u1ea3i ph\u00e1p m\u1edbi cho m\u1ed9t v\u1ea5n \u0111\u1ec1 kinh doanh ph\u1ed5 bi\u1ebfn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>D<\/b><\/span><span style=\"font-weight: 400;\">esire &#8211; Mong mu\u1ed1n: Y\u00eau c\u1ea7u tr\u00ecnh di\u1ec5n s\u1ea3n ph\u1ea9m<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #017ab7;\"><b>A<\/b><\/span><span style=\"font-weight: 400;\">ction &#8211; Giai \u0111o\u1ea1n h\u00e0nh \u0111\u1ed9ng: Y\u00eau c\u1ea7u \u0111\u1ec1 xu\u1ea5t v\u00e0 b\u00e1o gi\u00e1<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"35_Lua_chon_cac_phuong_phap_va_cong_cu_truyen_thong_Marketing\"><\/span><span style=\"color: #017ab7;\">3.5. L\u1ef1a ch\u1ecdn c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Khi c\u00e1c marketers xem x\u00e9t c\u00e1c ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u00f4ng marketing, m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em><strong>Ng\u00e2n s\u00e1ch:<\/strong><\/em> Ng\u00e2n s\u00e1ch cho chi\u1ebfn d\u1ecbch \u0111\u00f3 l\u00e0 bao nhi\u00eau v\u00e0 nh\u1eefng ngu\u1ed3n l\u1ef1c n\u00e0o c\u00f3 s\u1eb5n \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch \u0111\u00f3? M\u1ed9t chi\u1ebfn d\u1ecbch ng\u00e2n s\u00e1ch nh\u1ecf c\u0169ng c\u00f3 th\u1ec3 r\u1ea5t x\u1ea3y ra, nh\u01b0ng n\u00f3 s\u1ebd ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9 v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 hi\u1ec7n c\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 website c\u1ee7a c\u00f4ng ty, <a href=\"https:\/\/hedima.vn\/journey\/content-marketing-trong-nganh-duoc\/\">content marketing<\/a>, <a href=\"https:\/\/hedima.vn\/journey\/email-marketing\/\">email marketing<\/a> v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i&#8230; \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u00ecm ra c\u00e1ch t\u1ea1o n\u00ean s\u1ef1 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t t\u1eeb \u200b\u200bng\u00e2n s\u00e1ch hi\u1ec7n c\u00f3.<\/span><\/p>\n<p><b><i>Th\u1eddi gian:<\/i><\/b><span style=\"font-weight: 400;\"> M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p v\u00e0 chi\u1ebfn thu\u1eadt IMC y\u00eau c\u1ea7u th\u1eddi gian th\u1ef1c hi\u1ec7n l\u00e2u h\u01a1n nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p v\u00e0 chi\u1ebfn thu\u1eadt kh\u00e1c. V\u00ed d\u1ee5, email v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb tr\u00ean web th\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nhanh ch\u00f3ng, th\u01b0\u1eddng l\u00e0 v\u1edbi c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean n\u1ed9i b\u1ed9. C\u00e1c b\u00e0i thuy\u1ebft tr\u00ecnh v\u00e0 s\u1ef1 ki\u1ec7n h\u1ed9i ngh\u1ecb \u0111\u00f2i h\u1ecfi th\u1eddi gian d\u00e0n x\u1ebfp l\u00e2u h\u01a1n \u0111\u00e1ng k\u1ec3. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ch\u1ecdn nh\u1eefng c\u00f4ng c\u1ee5 s\u1ebd t\u1ea1o ra t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t trong th\u1eddi gian c\u00f3 s\u1eb5n.<\/span><\/p>\n<p><b><i>\u0110\u1ed1i t\u01b0\u1ee3ng:<\/i><\/b><span style=\"font-weight: 400;\"> C\u00e1c ph\u01b0\u01a1ng ph\u00e1p IMC hi\u1ec7u qu\u1ea3 \u0111\u00e1p \u1ee9ng \u0111\u1ed1i t\u01b0\u1ee3ng \u1edf n\u01a1i h\u1ecd \u0111ang \u1edf. Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t \u1edf tr\u00ean, th\u00f3i quen v\u00e0 h\u00e0nh vi truy\u1ec1n th\u00f4ng c\u1ee7a c\u00e1c ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau n\u00ean h\u01b0\u1edbng d\u1eabn c\u00e1c l\u1ef1a ch\u1ecdn c\u1ee7a nh\u00e0 ti\u1ebfp th\u1ecb v\u1ec1 truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb.\u00a0<\/span><\/p>\n<p><b><i>T\u00e0i s\u1ea3n hi\u1ec7n c\u00f3 v\u00e0 \u0110i\u1ec3m m\u1ea1nh c\u1ee7a t\u1ed5 ch\u1ee9c:<\/i><\/b><span style=\"font-weight: 400;\"> Khi xem x\u00e9t truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb v\u00e0 k\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o, c\u00e1c marketers ph\u1ea3i lu\u00f4n t\u00ecm c\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 s\u1eed d\u1ee5ng t\u1ed1t nh\u1ea5t c\u00e1c t\u00e0i s\u1ea3n hi\u1ec7n c\u00f3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: n\u1ebfu m\u1ed9t c\u00f4ng ty c\u00f3 m\u1ed9t c\u1eeda h\u00e0ng, th\u00ec vi\u1ec7c s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1t huy h\u1ebft t\u00e1c d\u1ee5ng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong chu k\u1ef3 b\u00e1n h\u00e0ng? T\u1ed5 ch\u1ee9c c\u00f3 trang web kh\u00f4ng v\u00e0 n\u1ebfu c\u00f3, th\u00ec n\u00f3 h\u1ed7 tr\u1ee3 t\u1eebng giai \u0111o\u1ea1n nh\u01b0 th\u1ebf n\u00e0o? C\u00e1c t\u1ed5 ch\u1ee9c n\u00ean nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m m\u1ea1nh n\u00e0y v\u00e0 thi\u1ebft k\u1ebf c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh IMC s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf t\u1ed1t nh\u1ea5t.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"36_Su_dung_cong_cu_nao_khi_nao_va_so_luong_bao_nhieu\"><\/span><span style=\"color: #017ab7;\">3.6. S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0o, khi n\u00e0o v\u00e0 s\u1ed1 l\u01b0\u1ee3ng bao nhi\u00eau?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1152 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/604f6b30a19fd-600x319.jpg\" alt=\"IMC plan\" width=\"600\" height=\"319\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sau khi c\u00f3 chi\u1ebfn l\u01b0\u1ee3c, th\u00f4ng \u0111i\u1ec7p th\u1ed1ng nh\u1ea5t v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee5 th\u1ec3 n\u00e0o, khi n\u00e0o v\u00e0 s\u1ed1 l\u01b0\u1ee3ng bao nhi\u00eau. B\u1ea1n s\u1ebd c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c c\u00f4ng c\u1ee5 (k\u00eanh) t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3. Ngo\u00e0i vi\u1ec7c khai th\u00e1c c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng nh\u01b0 b\u00e1o in, v\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng digital, th\u1eadm ch\u00ed b\u1ea1n c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh h\u01a1n th\u1ebf r\u1ea5t nhi\u1ec1u.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"37_Thuc_hien_chien_dich\"><\/span><span style=\"color: #017ab7;\">3.7. Th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00e1c ph\u1ea7n cu\u1ed1i c\u00f9ng c\u1ee7a m\u00f4-\u0111un n\u00e0y cung c\u1ea5p c\u00e1c khuy\u1ebfn ngh\u1ecb v\u1ec1 c\u00e1ch t\u1ea1o c\u00e1c k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng v\u00e0 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c th\u1ef1c hi\u1ec7n v\u00e0 theo d\u00f5i.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"38_Danh_gia_do_luong_va_dieu_chinh\"><\/span><span style=\"color: #017ab7;\">3.8. \u0110\u00e1nh gi\u00e1, \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Theo d\u00f5i v\u00e0 th\u1ea5u hi\u1ec3u k\u1ebft qu\u1ea3 l\u00e0 c\u00e1ch c\u00e1c nh\u00f3m marketing v\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd gi\u00e1m s\u00e1t ti\u1ebfn \u0111\u1ed9 v\u00e0 bi\u1ebft khi n\u00e0o h\u1ecd c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh l\u1ed9 tr\u00ecnh. Xem x\u00e9t c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau trong khi v\u1eabn duy tr\u00ec th\u00f4ng \u0111i\u1ec7p ban \u0111\u1ea7u. N\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n s\u1ebd x\u01b0ng h\u00f4 v\u1edbi nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean Facebook v\u00e0 Instagram c\u1ee7a m\u00ecnh theo c\u00e1ch kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o? Th\u00f4ng \u0111i\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng tr\u00ean c\u00e1c k\u00eanh c\u1ee7a b\u1ea1n kh\u00f4ng? Th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00f4ng? Nh\u00e2n vi\u00ean v\u00e0 \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 bi\u1ebft v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng? <\/span><b>Nh\u1ea5t qu\u00e1n<\/b><span style=\"font-weight: 400;\"> l\u00e0 ch\u00eca kh\u00f3a v\u00e0 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3; th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 \u201cti\u1ebfng n\u00f3i\u201d c\u1ee7a c\u00f4ng ty b\u1ea1n v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t kh\u1eafp c\u00e1c b\u1ed9 ph\u1eadn.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1edbi nh\u1eefng l\u1ee3i \u00edch m\u00e0 IMC mang l\u1ea1i, th\u00ec \u0111\u1ec3 th\u1ef1c hi\u1ec7n n\u00f3 \u0111\u00f2i h\u1ecfi r\u1ea5t nhi\u1ec1u c\u00f4ng s\u1ee9c, th\u1eddi gian v\u00e0 c\u1ea3 ti\u1ec1n b\u1ea1c. Qua \u0111\u00f3, c\u00e1c marketers t\u00e0i gi\u1ecfi s\u1ebd li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac c\u1ee7a h\u1ecd, l\u00e0m vi\u1ec7c c\u1ea9n th\u1eadn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p \u0111\u1ebfn \u0111\u01b0\u1ee3c \u0111\u00fang ng\u01b0\u1eddi v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. V\u1edbi s\u1ef1 gia t\u0103ng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a r\u1ea5t v\u00f4 s\u1ed1 n\u1ec1n t\u1ea3ng tr\u00ean to\u00e0n c\u1ea3nh digital r\u1ed9ng l\u1edbn, truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p ch\u01b0a bao gi\u1edd quan tr\u1ecdng v\u00e0 mang l\u1ea1i nhi\u1ec1u th\u00e1ch th\u1ee9c \u0111\u1ebfn th\u1ebf.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cTruy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p l\u00e0 m\u1ed9t c\u00e1ch nh\u00ecn v\u00e0o to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb t\u1eeb g\u00f3c nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng.\u201d \u2013 Philip Kotler<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\"><div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a2a199a35d247094865337' value='6a2a199a35d247094865337'><input type='hidden' id='bg-show-more-text-6a2a199a35d247094865337' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a2a199a35d247094865337' value='Show Less'><a id='bg-showmore-action-6a2a199a35d247094865337' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a2a199a35d247094865337' ><\/span><\/p>\n<ol>\n<li><a href=\"https:\/\/www.researchgate.net\/publication\/326395499_Application_of_integrated_marketing_communication_in_pharmaceutical_industry\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\"> https:\/\/www.researchgate.net\/publication\/326395499_Application_of_integrated_marketing_communication_in_pharmaceutical_industry<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/03\/16\/seven-steps-to-a-better-integrated-marketing-communications-strategy\/?sh=62cf4087841c\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\"> https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/03\/16\/seven-steps-to-a-better-integrated-marketing-communications-strategy\/?sh=62cf4087841c<\/span><\/a><\/li>\n<li><a href=\"http:\/\/www.pewinternet.org\/2015\/01\/09\/demographics-of-key-social-networking-platforms-2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\"> http:\/\/www.pewinternet.org\/2015\/01\/09\/demographics-of-key-social-networking-platforms-2\/<\/span><\/a><\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/SMART_criteria\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\">https:\/\/en.wikipedia.org\/wiki\/SMART_criteria<\/span><\/a><\/li>\n<li><a href=\"https:\/\/360integralmarketing.com\/grow-your-business-with-a-b2b-integrated-marketing-communications-plan\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400\"> https:\/\/360integralmarketing.com\/grow-your-business-with-a-b2b-integrated-marketing-communications-plan\/<\/span><\/a><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\"><\/div><\/div><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ti\u00ea\u0301p thi\u0323 truy\u00ea\u0300n th\u00f4ng t\u00edch h\u1ee3p (Integrated Marketing Communication-IMC) n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t c\u00e1ch gi\u1ea3i quy\u1ebft hi\u1ec7u qu\u1ea3 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa marketing truy\u1ec1n th\u1ed1ng v\u00e0 online. \u0110\u00e2y l\u00e0 m\u00f4\u0323t qua\u0301 tri\u0300nh thi\u00ea\u0301t l\u00e2\u0323p k\u00ea\u0301 hoa\u0323ch \u0111\u00ea\u0309 \u0111a\u0309m ba\u0309o r\u0103\u0300ng t\u00e2\u0301t ca\u0309 ca\u0301c k\u00eanh li\u00ean k\u00ea\u0301t v\u01a1\u0301i th\u01b0\u01a1ng hi\u00ea\u0323u \u0111\u01b0\u01a1\u0323c kha\u0301ch ha\u0300ng ti\u00ea\u0301p nh\u00e2\u0323n, \u0111em la\u0323i tri\u00ea\u0309n vo\u0323ng cho sa\u0309n ph\u00e2\u0309m, di\u0323ch vu\u0323, hay t\u00f4\u0309 ch\u01b0\u0301c co\u0301 li\u00ean quan \u0111\u00ea\u0301n ng\u01b0\u01a1\u0300i na\u0300o \u0111o\u0301 va\u0300 nh\u00e2\u0301t qua\u0301n v\u00ea\u0300 m\u0103\u0323t th\u01a1\u0300i gian&#8230;<\/p>\n","protected":false},"author":13,"featured_media":2126,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[34],"class_list":["post-1124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-chien-luoc-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=1124"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2126"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=1124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=1124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=1124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}