{"id":1069,"date":"2021-03-27T07:00:13","date_gmt":"2021-03-27T00:00:13","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=1069"},"modified":"2021-03-27T07:00:13","modified_gmt":"2021-03-27T00:00:13","slug":"marketing-tools-cho-digital-marketers","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/","title":{"rendered":"6 nh\u00f3m marketing tool \u0111\u1eafc l\u1ef1c m\u00e0 marketer kh\u00f4ng n\u00ean b\u1ecf qua"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ch\u00fang ta \u0111ang \u1edf m\u1ed9t k\u1ef7 nguy\u00ean th\u1ed1ng tr\u1ecb c\u1ee7a Internet. Khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing, n\u1ebfu kh\u00f4ng c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 theo d\u00f5i h\u1ecd trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng &#8211; cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin chi ti\u1ebft v\u1ec1 h\u00e0nh tr\u00ecnh, c\u00e1 t\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 nhi\u1ec1u ch\u1ec9 s\u1ed1 k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111i tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh .<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ec th\u1ebf, \u0111\u1ec3 ho\u00e0n th\u00e0nh t\u1ed1t, l\u00e0 m\u1ed9t digital marketer, ngo\u00e0i nh\u1eefng k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n v\u1ec1 Marketing th\u00ec b\u1ea1n c\u00f2n c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c ph\u1ea7n m\u1ec1m\/c\u00f4ng c\u1ee5 (Marketing tool) h\u1ed7 tr\u1ee3 v\u00e0 qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c. Sau \u0111\u00e2y b\u00e0i vi\u1ebft c\u1ee7a HEDIMA s\u1ebd \u0111i\u1ec3m l\u1ea1i m\u1ed9t v\u00e0i marketing tool \u0111i\u1ec3n h\u00ecnh cho nh\u1eefng chi\u1ebfn d\u1ecbch digital marketing nh\u00e9!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#1_Phan_mem_phan_tich_du_lieu_nguoi_dung\" >1. Ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#11_SurveyMonkey\" >1.1. SurveyMonkey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#12_Survey_Gizmo\" >1.2. Survey Gizmo<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#2_Phan_mem_quet_User_ID_UID_email_SDT_ket_ban\" >2. Ph\u1ea7n m\u1ec1m qu\u00e9t User ID (UID), email, S\u0110T, k\u1ebft b\u1ea1n<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#Simple_UID\" >Simple UID<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#3_Phan_mem_quan_ly_cap_nhat_tren_mang_xa_hoi\" >3. Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd c\u1eadp nh\u1eadt tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#31_Hootsuite\" >3.1. Hootsuite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#32_Buffer\" >3.2. Buffer<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#3_Phan_mem_do_luong_tracking\" >3. Ph\u1ea7n m\u1ec1m \u0111o l\u01b0\u1eddng tracking\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#31_Google_Analytic\" >3.1. Google Analytic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#32_Kissmetrics\" >3.2. Kissmetrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#33_GTM_Google_Tag_Management\" >3.3. GTM (Google Tag Management)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#4_Phan_mem_CRM_Customer_Relationship_Management\" >4. Ph\u1ea7n m\u1ec1m CRM (Customer Relationship Management)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#5_Phan_mem_quan_ly_ban_hang_da_kenh\" >5. Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng \u0111a k\u00eanh<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#51_Haravan\" >5.1. Haravan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#52_Kiotviet\" >5.2. Kiotviet<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#6_Phan_mem_thiet_ke_landing_page\" >6. Ph\u1ea7n m\u1ec1m thi\u1ebft k\u1ebf landing page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#61_WordPress\" >6.1. WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#62_Google_Site\" >6.2. Google Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/hedima.vn\/journey\/marketing-tools-cho-digital-marketers\/#63_Weebly\" >6.3. Weebly<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Phan_mem_phan_tich_du_lieu_nguoi_dung\"><\/span><span style=\"color: #017ab7;\">1. Ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Th\u1ef1c t\u1ebf, trong b\u1ea5t k\u1ef3 m\u1ed9t ng\u00e0nh h\u00e0ng n\u00e0o \u0111\u1ec1u c\u1ea7n m\u1ed9t ph\u1ea7n m\u1ec1m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng th\u00edch h\u1ee3p. C\u00f3 th\u1ec3 th\u1ea5y, m\u1ed9t ph\u1ea7n m\u1ec1m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong t\u1eebng ph\u00e2n kh\u00fac, bao g\u1ed3m t\u1eeb khi b\u1eaft \u0111\u1ea7u s\u1ea3n ph\u1ea9m cho \u0111\u1ebfn giai \u0111o\u1ea1n k\u1ebft th\u00fac v\u00e0 sau ra m\u1eaft. <\/span><br \/>\n<span style=\"display: block; font-size: 0; height: 0;\">CrossFit: Forging Elite Fitness: Friday 160805 <a title=\"magnum pharmaceutical\" href=\"https:\/\/roids-usa.com\/index.php?route=product\/manufacturer\/info&amp;manufacturer_id=74\" target=\"_blank\" rel=\"noopener\">magnum pharmaceutical<\/a> Fitness Business Plan: Why You Need One in the Changing Health and Fitness Market | The PTDC<\/span><br \/>\n<span style=\"font-weight: 400;\">\u0110\u1ed1i v\u1edbi ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7, v\u1edbi ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng, c\u00e1c c\u00f4ng ty\/ doanh nghi\u1ec7p d\u01b0\u1ee3c ph\u1ea9m t\u00ecm hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c xu h\u01b0\u1edbng ho\u00e0n to\u00e0n m\u1edbi, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c c\u01a1 h\u1ed9i kinh doanh kh\u00f4ng gi\u1edbi h\u1ea1n. Qua \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng nh\u01b0 th\u00f3i quen s\u1eed d\u1ee5ng thu\u1ed1c c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 l\u00e0 nh\u00e2n kh\u1ea9u h\u1ecdc.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_SurveyMonkey\"><\/span><span style=\"color: #017ab7;\">1.1. SurveyMonkey<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1071 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/017DmecKscssWFj6CCBVrw9-9..1569480340-600x338.jpg\" alt=\"Marketing Tools\" width=\"600\" height=\"338\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>SurveyMonkey<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng ph\u1ea7n m\u1ec1m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng h\u00e0ng \u0111\u1ea7u, n\u01a1i m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c kh\u1ea3o s\u00e1t v\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 th\u1ecb tr\u01b0\u1eddng. Ng\u01b0\u1eddi d\u00f9ng c\u0169ng c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c (awareness) v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m trong t\u01b0\u01a1ng lai th\u00f4ng qua SurveyMonkey. N\u00f3 c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng h\u1eefu \u00edch \u0111\u1ec3 so s\u00e1nh chi\u1ebfn l\u01b0\u1ee3c v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Survey_Gizmo\"><\/span><span style=\"color: #017ab7;\">1.2. Survey Gizmo<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>SurveyGizmo<\/strong> l\u00e0 ph\u1ea7n m\u1ec1m kh\u1ea3o s\u00e1t c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 c\u00f4ng ty\/ doanh nghi\u1ec7p tham kh\u1ea3o th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. V\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a ph\u00e2n kh\u00fac v\u00e0 ch\u1ecdn l\u1ecdc c\u1ee7a ph\u1ea7n m\u1ec1m, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng khi\u1ebfn cho s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. D\u1ef1 b\u00e1o \u0111\u1ed9c quy\u1ec1n v\u1ec1 t\u00ednh n\u0103ng xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap doanh nghi\u1ec7p v\u01b0\u1ee3t l\u00ean tr\u00ean c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Qua \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Phan_mem_quet_User_ID_UID_email_SDT_ket_ban\"><\/span><span style=\"color: #017ab7;\">2. Ph\u1ea7n m\u1ec1m qu\u00e9t User ID (UID), email, S\u0110T, k\u1ebft b\u1ea1n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 bao gi\u1edd th\u1eafc m\u1eafc t\u1ea1i sao m\u1ed9t ng\u00e0y \u0111\u1eb9p tr\u1eddi, t\u1ef1 d\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec7n tho\u1ea1i g\u1ecdi \u0111i\u1ec7n cho b\u1ea1n v\u00e0 b\u00e1n nh\u1eefng kh\u00f3a h\u1ecdc, d\u1ecbch v\u1ee5\u00a0b\u1ea5t \u0111\u1ed9ng s\u1ea3n, b\u1ea3o hi\u1ec3m hay ng\u00e2n h\u00e0ng kh\u00f4ng?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u00eca kh\u00f3a \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u1ee7a b\u1ea1n \u0111\u00e3 b\u1ecb thu th\u1eadp b\u1edfi c\u00e1c tools l\u1ea5y s\u1ed1 m\u00e1y, h\u00e3y nh\u1edb l\u1ea1i xem c\u00f3 ph\u1ea3i b\u1ea1n s\u1eed d\u1ee5ng ch\u00ednh s\u1ed1 m\u00e1y c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u0103ng k\u00fd account Facebook kh\u00f4ng. Nh\u1eefng marketer s\u1ebd c\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 nh\u01b0 ph\u1ea7n m\u1ec1m thu th\u1eadp s\u1ed1 \u0111i\u1ec7n tho\u1ea1i tr\u00ean Facebook \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho vi\u1ec7c ti\u1ebfp c\u1eadn ng\u01b0\u1eddi mua h\u00e0ng. Nh\u1eefng s\u1ed1 m\u00e1y n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0a cho nh\u1eefng b\u1ea1n telesale g\u1ecdi \u0111i\u1ec7n \u0111\u1ec3 m\u1eddi ch\u00e0o b\u1ea1n mua h\u00e0ng h\u00f3a. Ho\u1eb7c d\u1ec5 h\u01a1n l\u00e0 h\u1ecd s\u1ebd d\u00f9ng UID c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u01b0a b\u1ea1n v\u00e0o trong danh s\u00e1ch ads hi\u1ec3n th\u1ecb.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Simple_UID\"><\/span><span style=\"color: #017ab7;\">Simple UID<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Simple UID c\u00f3 nh\u1eefng t\u00ednh n\u0103ng sau \u0111\u00e2y:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 qu\u00e9t Full ID c\u1ee7a ngu\u1eddi s\u1eed d\u1ee5ng t\u1eeb email, gi\u1edbi t\u00ednh, danh s\u00e1ch b\u1ea1n b\u00e8, nh\u00f3m ho\u1ea1t \u0111\u1ed9ng, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u1ea7n m\u1ec1m c\u00f2n c\u00f3 th\u1ec3 qu\u00e9t \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 th\u00e0nh vi\u00ean nh\u00f3m k\u1ec3 c\u1ea3 nh\u00f3m k\u00edn hay b\u00ed m\u1eadt b\u1ea5t k\u1ec3 s\u1ed1 l\u01b0\u1ee3ng th\u00e0nh vi\u00ean.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t Simple UID c\u00f3 th\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c tr\u00ean tr\u00ean profile, fanpage hay nh\u00f3m m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 tham gia. <\/span><span style=\"font-weight: 400;\">K\u1ebft qu\u1ea3 sau khi s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m l\u1ea5y \u0111\u1ecba ch\u1ec9 email t\u1eeb facebook\u00a0 Simple UID l\u00e0 to\u00e0n b\u1ed9 danh s\u00e1ch comment, like, share c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c l\u1ecdc theo s\u1ed1 l\u01b0\u1ee3ng post, kho\u1ea3ng th\u1eddi gian \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simple UID c\u00f2n h\u1ed7 tr\u1ee3 build c\u1ed9ng \u0111\u1ed3ng v\u1edbi ch\u1ee9c n\u0103ng t\u1ef1 \u0111\u1ed9ng kick th\u00e0nh vi\u00ean kh\u00f4ng t\u01b0\u01a1ng t\u00e1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ngo\u00e0i ra, ph\u1ea7n m\u1ec1m c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng qu\u00e9t \u0111\u01b0\u1ee3c email \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n Facebook.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Phan_mem_quan_ly_cap_nhat_tren_mang_xa_hoi\"><\/span><span style=\"color: #017ab7;\">3. Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd c\u1eadp nh\u1eadt tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c digital marketing\/ social media, c\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 nghe n\u00f3i \u0111\u1ebfn Buffer v\u00e0 Hootsuite.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1077 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/buffer-vs-hootsuite-600x333.png\" alt=\"Marketing Tools\" width=\"600\" height=\"333\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"31_Hootsuite\"><\/span><span style=\"color: #017ab7;\">3.1. Hootsuite<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 nh\u01b0 v\u1eady, n\u00f3 cho ph\u00e9p b\u1ea1n qu\u1ea3n l\u00fd c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh; b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 \u1ee7y quy\u1ec1n nhi\u1ec7m v\u1ee5 v\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00e1c. Ch\u1ec9 v\u1edbi m\u1ed9t n\u1ec1n t\u1ea3ng, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng c\u00f4ng vi\u1ec7c \u0111\u01a1n gi\u1ea3n nh\u01b0 qu\u1ea3n l\u00fd n\u1ed9i dung th\u00fa v\u1ecb v\u00e0 l\u00ean l\u1ecbch cho c\u00e1c b\u00e0i \u0111\u0103ng cho \u0111\u1ebfn qu\u1ea3n l\u00fd c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m v\u00e0 \u0111o l\u01b0\u1eddng ROI (return on investment) &#8211; t\u1ef7 su\u1ea5t ho\u00e0n v\u1ed1n. <\/span><span style=\"font-size: 14.4px;\">Hootsuite l\u1ea5y d\u1eef li\u1ec7u x\u00e3 h\u1ed9i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh theo m\u1ea1ng, t\u1eeb kh\u00f3a ho\u1eb7c c\u00e1c t\u00ecm ki\u1ebfm x\u00e3 h\u1ed9i c\u1ee5 th\u1ec3. Hootsuite h\u1ed7 tr\u1ee3 h\u1ed3 s\u01a1 twitter, h\u1ed3 s\u01a1 facebook, trang v\u00e0 nh\u00f3m, h\u1ed3 s\u01a1 linkedIn, nh\u00f3m v\u00e0 c\u00f4ng ty, blog wordPress, h\u1ed3 s\u01a1 instagram, k\u00eanh youTube v\u00e0 g\u1ea7n \u0111\u00e2y nh\u1ea5t \u0111\u00e3 t\u1eadp trung v\u00e0o vi\u1ec7c b\u1ed5 sung h\u1ed7 tr\u1ee3 video \u0111\u1ea7u ti\u00ean t\u1ed1t h\u01a1n cho facebook, instagram, twitter, v\u00e0 youTube.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"32_Buffer\"><\/span><span style=\"color: #017ab7;\">3.2. Buffer<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"> T\u01b0\u01a1ng t\u1ef1 nh\u01b0 Hootsuite, Buffer l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng s\u1ea3n xu\u1ea5t n\u1ed9i dung, cho ph\u00e9p b\u1ea1n xu\u1ea5t b\u1ea3n v\u00e0 l\u00ean l\u1ecbch n\u1ed9i dung l\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, b\u1eb1ng c\u00e1ch cung c\u1ea5p ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng l\u00ean l\u1ecbch \u0111\u0103ng b\u00e0i l\u00ean twitter, facebook, instagram, instagram stories, pinterest v\u00e0 linkedIn, c\u0169ng nh\u01b0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 v\u00e0 tham gia v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd. <\/span><span style=\"font-weight: 400;\">\u1ee8ng d\u1ee5ng Buffer t\u01b0\u01a1ng th\u00edch v\u1edbi ba n\u1ec1n t\u1ea3ng kh\u00e1c nhau:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tr\u00ecnh duy\u1ec7t (browser): cho ph\u00e9p \u1ee9ng d\u1ee5ng ho\u1ea1t \u0111\u1ed9ng d\u01b0\u1edbi d\u1ea1ng ph\u1ea7n m\u1edf r\u1ed9ng \u0111\u00e3 t\u1ea3i xu\u1ed1ng cho ba tr\u00ecnh duy\u1ec7t, Google Chrome, Safari v\u00e0 Mozilla Firefox.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Di \u0111\u1ed9ng (mobile): cho ph\u00e9p c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng tr\u00ean h\u1ec7 th\u1ed1ng iOS v\u00e0 \u0111i\u1ec7n tho\u1ea1i Android.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Newsreader: cho ph\u00e9p \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng newsreader kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 Flipboard v\u00e0 Zite.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"3_Phan_mem_do_luong_tracking\"><\/span><span style=\"color: #017ab7;\">3. Ph\u1ea7n m\u1ec1m \u0111o l\u01b0\u1eddng tracking\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"31_Google_Analytic\"><\/span><span style=\"color: #017ab7;\">3.1. Google Analytic<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi ch\u01b0a c\u00f3 google tag manager, vi\u1ec7c tracking website d\u1ef1a v\u00e0o <a href=\"http:\/\/journey.hedima.vn\/cong-cu-phan-tich-blog-thuong-hieu\/\">Google Analytic<\/a> (GA). Tuy nhi\u00ean, n\u1ebfu nhi\u1ec1u web, nhi\u1ec1u m\u00e3 s\u1ebd d\u1eabn t\u1edbi qu\u1ea3n l\u00fd kh\u00f4ng t\u1eadp trung v\u00e0 d\u1ec5 nh\u1ea7m l\u1eabn. B\u00e2y gi\u1edd, khi c\u00f3 c\u00f4ng c\u1ee5 GTM, b\u1ea1n s\u1ebd copy ID-GA d\u00e1n v\u00e0o GTM \u0111\u1ec3 qu\u1ea3n l\u00fd. V\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay \u0111\u00f3 l\u00e0 Google Analytics v\u1edbi kh\u1ea3 n\u0103ng thu l\u1ea1i \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean website v\u00e0 cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o kh\u00e1 chi ti\u1ebft.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GA c\u00f3 3 c\u1ea5p \u0111\u1ed9 c\u00e0i \u0111\u1eb7t:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Account: c\u1ea5p \u0111\u1ed9 thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n t\u1ed5ng \u0111\u1ec3 qu\u1ea3n l\u00fd (c\u1ea5p cha)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Property: c\u1ea5p \u0111\u1ed9 con cho ph\u00e9p thi\u1ebft l\u1eadp c\u00e1c ID tracking cho t\u1eebng web c\u1ee5 th\u1ec3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Views: c\u1ea5p \u0111\u1ed9 ch\u00e1u cho ph\u00e9p b\u1ea1n thi\u1ebft l\u1eadp ID view t\u1eebng landing page b\u1ea1n mu\u1ed1n t\u00edch h\u1ee3p v\u1edbi Google Sheet<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"32_Kissmetrics\"><\/span><span style=\"color: #017ab7;\">3.2. Kissmetrics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kissmetrics l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng kinh doanh th\u00f4ng minh m\u1ea1nh m\u1ebd cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng x\u00e1c \u0111\u1ecbnh, gi\u00e1m s\u00e1t v\u00e0 n\u00e2ng cao c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p c\u1ee7a h\u1ecd. V\u1edbi nh\u1eefng th\u00f4ng tin nh\u01b0 v\u1eady \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh th\u00f4ng tin chi ti\u1ebft h\u1eefu \u00edch, Kissmetrics c\u00f3 nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb hi\u1ec7n c\u00f3, nh\u01b0ng do kh\u1ea3 n\u0103ng theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng n\u00e2ng cao, b\u1ea1n c\u0169ng s\u1ebd s\u1eed d\u1ee5ng n\u00f3 l\u00e0m tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i n\u00e2ng cao c\u1ee7a m\u00ecnh. Kh\u00f4ng gi\u1ed1ng nh\u01b0 nh\u1eefng g\u00ec b\u1ea1n mong \u0111\u1ee3i t\u1eeb m\u1ed9t c\u00f4ng c\u1ee5 k\u1ebft h\u1ee3p c\u00e1c t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u1ef1, gi\u00e1 c\u1ee7a Kissmetrics kh\u00e1 linh ho\u1ea1t v\u00e0 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn ngay c\u1ea3 v\u1edbi c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u00e0 doanh nghi\u1ec7p nh\u1ecf.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"33_GTM_Google_Tag_Management\"><\/span><span style=\"color: #017ab7;\">3.3. GTM (Google Tag Management)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">L\u00e0 tools c\u1ee7a Google gi\u00fap marketer c\u00f3 th\u1ec3<\/span><span style=\"font-weight: 400;\"> qu\u1ea3n l\u00fd t\u1ed5ng th\u1ec3 c\u00e1c code tracking. Nh\u01b0ng t<\/span><span style=\"font-weight: 400;\">\u1ea1i sao l\u1ea1i c\u1ea7n d\u00f9ng GTM? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 c\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p ch\u00fang ta c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh d\u1ec5 d\u00e0ng h\u01a1n, tri\u1ec3n khai v\u00e0 theo d\u00f5i, t\u1ed1i \u01b0u nhanh h\u01a1n. Gi\u00fap ng\u01b0\u1eddi v\u1eadn h\u00e0nh quy\u1ebft \u0111\u1ecbnh tracking ho\u1eb7c analytics, tr\u00e1nh vi\u1ec7c nh\u00e2n s\u1ef1 t\u1ef1 \u00fd g\u1eafn code lung tung thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a chi\u1ebfn d\u1ecbch.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Phan_mem_CRM_Customer_Relationship_Management\"><\/span><span style=\"color: #017ab7;\">4. Ph\u1ea7n m\u1ec1m CRM (Customer Relationship Management)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CRM, vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb Customer Relationship Management c\u00f3 ngh\u0129a l\u00e0 qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng. \u0110\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c c\u00f4ng ty trong vi\u1ec7c ph\u00e1t tri\u1ec3n quan h\u1ec7 g\u1eafn b\u00f3 v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c nghi\u00ean c\u1ee9u, t\u00ecm hi\u1ec3u k\u1ef9 l\u01b0\u1ee1ng nhu c\u1ea7u v\u00e0 th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng, ti\u1ebfp c\u1eadn v\u00e0 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 hi\u1ec7u qu\u1ea3, qu\u1ea3n l\u00fd c\u00e1c th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1eb1m ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. H\u1ec7 th\u1ed1ng CRM c\u00f3 kh\u1ea3 n\u0103ng theo d\u00f5i c\u00e1c chi\u1ebfn d\u1ecbch qua nhi\u1ec1u k\u00eanh marketing kh\u00e1c nhau nh\u01b0: th\u01b0 v\u00e0 c\u00e1c cu\u1ed9c g\u1ecdi truy\u1ec1n th\u1ed1ng, email, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 M\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1078 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/6042e58397098-600x450.jpg\" alt=\"Marketing Tools\" width=\"600\" height=\"450\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng CRM c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c t\u1ed5 ch\u1ee9c, t\u1eeb c\u00e1c doanh nghi\u1ec7p nh\u1ecf \u0111\u1ebfn c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn, th\u00f4ng qua:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng truy c\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng nh\u01b0 mua h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ea1i di\u1ec7n h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n v\u00e0 nhanh h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vi\u1ec7c thu th\u1eadp v\u00e0 truy c\u1eadp v\u00e0o d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd th\u00f4ng qua c\u00e1c t\u00ednh n\u0103ng b\u00e1o c\u00e1o v\u00e0 h\u00ecnh \u1ea3nh h\u00f3a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ef1 \u0111\u1ed9ng h\u00f3a ph\u1ec5u b\u00e1n h\u00e0ng v\u00e0 c\u00e1c nhi\u1ec7m v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean nh\u01b0ng c\u1ea7n thi\u1ebft.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5_Phan_mem_quan_ly_ban_hang_da_kenh\"><\/span><span style=\"color: #017ab7;\">5. Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng \u0111a k\u00eanh<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Khi th\u1ef1c hi\u1ec7n m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng \u0111a k\u00eanh <a href=\"https:\/\/hedima.vn\/journey\/omnichannel-co-thuc-su-la-tuong-lai-cua-nganh-marketing\/\">(omnichannel)<\/a>, \u0111i\u1ec1u kh\u00f3 kh\u0103n nh\u1ea5t c\u00f3 l\u1ebd l\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin m\u1ed9t c\u00e1ch t\u1eadp trung v\u00e0 \u0111\u1ed3ng nh\u1ea5t v\u1edbi s\u1ed1 l\u01b0\u1ee3ng data b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0 v\u00f4 c\u00f9ng l\u1edbn. V\u00ec th\u1ebf, khi th\u01b0c hi\u1ec7n omnichannel b\u1ea1n s\u1ebd c\u1ea7n \u0111\u1ebfn s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd nh\u1eb1m t\u1ed1i \u01b0u v\u1eadn h\u00e0nh v\u00e0 t\u0103ng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1079 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/3-nhom-du-lieu-quan-trong-can-phan-tich-600x341.jpg\" alt=\"Marketing Tools\" width=\"600\" height=\"341\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"51_Haravan\"><\/span><span style=\"color: #017ab7;\">5.1. Haravan<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Haravan l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 cung c\u1ea5p cho c\u00e1c doanh nghi\u1ec7p c\u00e1c gi\u1ea3i ph\u00e1p v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Shopify: t\u1eeb c\u1eeda h\u00e0ng \u0111\u1ebfn online, t\u1eeb website \u0111\u1ebfn facebook, di\u1ec5n \u0111\u00e0n, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Haravan cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng m\u1edf t\u00e0i kho\u1ea3n v\u00e0 l\u1eadp m\u1ed9t gian h\u00e0ng ri\u00eang v\u1edbi t\u00ean mi\u1ec1n mi\u1ec5n ph\u00ed ho\u1eb7c b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 mua t\u00ean mi\u1ec1n ri\u00eang cho nh\u00e3n h\u00e0ng. Sau khi \u0111\u0103ng k\u00ed t\u00e0i kho\u1ea3n th\u00e0nh c\u00f4ng, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c quy\u1ec1n qu\u1ea3n tr\u1ecb web v\u1edbi t\u00ean mi\u1ec1n m\u1edbi tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i giao di\u1ec7n d\u1ec5 d\u00e0ng v\u1edbi kho m\u1eabu (template) c\u00f3 s\u1eb5n trong kho k\u00e8m t\u00edch h\u1ee3p th\u00eam nhi\u1ec1u t\u00ednh n\u0103ng (App Haravan) gi\u00fap h\u1ed7 tr\u1ee3 cho vi\u1ec7c b\u00e1n h\u00e0ng.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"52_Kiotviet\"><\/span><span style=\"color: #017ab7;\">5.2. Kiotviet<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kiotviet \u0111ang l\u00e0 starup chi\u1ebfm th\u1ecb ph\u1ea7n cao nh\u1ea5t trong th\u1ecb tr\u01b0\u1eddng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng t\u1ea1i Vi\u1ec7t Nam v\u1edbi 11.88% th\u1ecb ph\u1ea7n. V\u1edbi chi ph\u00ed kh\u00e1 r\u1ebb ch\u1ec9 t\u1ea7m v\u00e0i tr\u0103m ngh\u00ecn m\u1ed9t th\u00e1ng, c\u00e1c ch\u1ee7 shop kinh doanh s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c tool \u0111\u1ec3 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Phan_mem_thiet_ke_landing_page\"><\/span><span style=\"color: #017ab7;\">6. Ph\u1ea7n m\u1ec1m thi\u1ebft k\u1ebf landing page<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"61_WordPress\"><\/span><span style=\"color: #017ab7;\">6.1. WordPress<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">WordPress l\u00e0 tools \u0111\u01a1n gi\u1ea3n nh\u1ea5t, ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 t\u1ea1o trang web ho\u1eb7c blog c\u1ee7a ri\u00eang b\u1ea1n. K\u1ec3 t\u1eeb khi \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh v\u00e0o n\u0103m 2003, WordPress \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng xu\u1ea5t b\u1ea3n web v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung ph\u1ed5 bi\u1ebfn nh\u1ea5t (Content Management System &#8211; CMS). Tr\u00ean th\u1ef1c t\u1ebf, WordPress chi\u1ebfm h\u01a1n 40% t\u1ea5t c\u1ea3 c\u00e1c trang web tr\u00ean Internet. C\u00f3 &#8211; h\u01a1n 1\/4 website m\u00e0 b\u1ea1n truy c\u1eadp c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi WordPress. \u01afu \u0111i\u1ec3m ch\u00ednh c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng WordPress l\u00e0 b\u1ea1n kh\u00f4ng c\u1ea7n b\u1ea5t k\u1ef3 k\u1ef9 n\u0103ng coding n\u00e0o \u0111\u1ec3 \u0111\u01b0a n\u1ed9i dung c\u1ee7a m\u00ecnh l\u00ean m\u1ea1ng. WordPress s\u1eed d\u1ee5ng c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u1ec3 l\u01b0u tr\u1eef v\u00e0 s\u1eafp x\u1ebfp t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n, t\u1eeb n\u1ed9i dung trong c\u00e1c b\u00e0i \u0111\u0103ng v\u00e0 trang c\u1ee7a b\u1ea1n \u0111\u1ebfn t\u00e0i kho\u1ea3n ng\u01b0\u1eddi d\u00f9ng v\u00e0 URL trang web c\u1ee7a b\u1ea1n, n\u00f3 th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 c\u00f4ng vi\u1ec7c cho b\u1ea1n. \u0110\u00e2y l\u00e0 l\u00fd do khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 nhanh ch\u00f3ng v\u00e0 m\u1ea1nh m\u1ebd \u0111\u1ec3 xu\u1ea5t b\u1ea3n tr\u1ef1c tuy\u1ebfn. Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c t\u1ea1o m\u1ed9t trang m\u1edbi tr\u00ean trang web c\u1ee7a b\u1ea1n ho\u1eb7c m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog, c\u00f3 m\u1ed9t ch\u00fat kh\u00e1c bi\u1ec7t gi\u1eefa tr\u00ecnh ch\u1ec9nh s\u1eeda n\u1ed9i dung WordPress v\u00e0 tr\u00ecnh x\u1eed l\u00fd v\u0103n b\u1ea3n tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n th\u00f4ng th\u01b0\u1eddng c\u1ee7a b\u1ea1n. Nh\u1eadp v\u0103n b\u1ea3n c\u1ee7a b\u1ea1n, th\u00eam h\u00ecnh \u1ea3nh, nh\u1ea5p v\u00e0o &#8220;Publish&#8221; v\u00e0 WordPress t\u1ea1o HTML c\u1ea7n thi\u1ebft \u0111\u1ec3 n\u1ed9i dung c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1073 aligncenter\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/seo-what-is-wordpress-2.23c6b036-600x325.png\" alt=\"marketing tools - wordpress\" width=\"600\" height=\"325\" \/><\/p>\n<p>Quan tr\u1ecdng nh\u1ea5t, WordPress \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng mi\u1ec5n ph\u00ed: kh\u00f4ng c\u00f3 ph\u00ed thi\u1ebft l\u1eadp ho\u1eb7c chi ph\u00ed h\u00e0ng n\u0103m ngo\u00e0i d\u1ecbch v\u1ee5 l\u01b0u tr\u1eef. V\u1edbi h\u00e0ng ngh\u00ecn ch\u1ee7 \u0111\u1ec1 v\u00e0 plugin c\u00f3 s\u1eb5n, \u0111\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p t\u1ea1o m\u1ed9t trang web th\u1ef1c s\u1ef1 t\u00f9y ch\u1ec9nh.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"62_Google_Site\"><\/span><span style=\"color: #017ab7;\">6.2. Google Site<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00e1c trang web c\u1ee7a Google cho ph\u00e9p b\u1ea1n t\u1ea1o c\u00e1c trang web n\u1ed9i b\u1ed9 cho t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh ho\u1eb7c c\u00e1c trang web b\u00ean ngo\u00e0i cho to\u00e0n b\u1ed9 trang Web r\u1ed9ng m\u00e0 kh\u00f4ng c\u1ea7n bi\u1ebft HTML (n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 m\u1ea1ng n\u1ed9i b\u1ed9 v\u00e0 m\u1ea1ng ngo\u1ea1i vi). <\/span><span style=\"font-weight: 400;\">Khi b\u1ea1n l\u1ea7n \u0111\u1ea7u ti\u00ean t\u1ea1o trang web Google c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c h\u1ecfi lo\u1ea1i trang web b\u1ea1n mu\u1ed1n t\u1ea1o; m\u1ea1ng n\u1ed9i b\u1ed9 c\u00f3 th\u1ec3 c\u1ee7a v\u0103n ph\u00f2ng b\u00e1c s\u0129 ho\u1eb7c nha s\u0129 l\u00e0 m\u1ed9t s\u1ed1 m\u1eabu b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn khi \u0111\u00e3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u01a1 b\u1ea3n v\u1ec1 vi\u1ec7c ch\u1ecdn trang web ho\u1eb7c trang web doanh nghi\u1ec7p.<\/span><span style=\"font-weight: 400;\"> Vi\u1ec7c \u0111\u1eb7t quy\u1ec1n v\u00e0 t\u1ea1o trang web cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau d\u1ec5 d\u00e0ng nh\u01b0 th\u1ebf n\u00e0o. Ch\u1ec9 b\u1eb1ng c\u00e1ch ch\u1ecdn m\u1ed9t n\u00fat radio, b\u1ea1n c\u00f3 th\u1ec3 cho ph\u00e9p ch\u1ec9 m\u1ed9t s\u1ed1 c\u00e1 nh\u00e2n nh\u1ea5t \u0111\u1ecbnh c\u00f3 quy\u1ec1n truy c\u1eadp v\u00e0o c\u00e1c trang web b\u1ea1n t\u1ea1o, l\u00e0m cho t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi trong c\u00f4ng ty c\u1ee7a b\u1ea1n, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi m\u00e0 b\u1ea1n ch\u1ecdn, ho\u1eb7c \u0111\u1eb7t ch\u00fang \u1edf ch\u1ebf \u0111\u1ed9 c\u00f4ng khai v\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 truy c\u1eadp.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"63_Weebly\"><\/span><span style=\"color: #017ab7;\">6.3. Weebly<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Weebly l\u00e0 m\u1ed9t tr\u00ecnh t\u1ea1o trang web tr\u1ef1c tuy\u1ebfn tr\u1ef1c quan v\u00e0 m\u1ea1nh m\u1ebd. N\u00f3 cho ph\u00e9p b\u1ea1n x\u00e2y d\u1ef1ng v\u00e0 ch\u1ec9nh s\u1eeda c\u00e1c trang web \u0111\u1eb9p m\u1eaft m\u00e0 kh\u00f4ng b\u1eaft b\u1ea1n ph\u1ea3i h\u1ecdc m\u1ed9t ng\u00f4n ng\u1eef thi\u1ebft k\u1ebf web b\u00ed m\u1eadt. Tin t\u1ed1t l\u00e0nh cho Weebly, Inc., l\u00e0 n\u00f3 \u0111ang trong qu\u00e1 tr\u00ecnh \u0111\u01b0\u1ee3c Square, nh\u00e0 ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng t\u00ednh ti\u1ec1n tr\u00ean ipad, mua l\u1ea1i v\u1edbi gi\u00e1 365 tri\u1ec7u USD. Tuy nhi\u00ean, v\u1eabn ch\u01b0a c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i. Weebly v\u1eabn c\u00f3 giao di\u1ec7n bi\u00ean t\u1eadp r\u00f5 r\u00e0ng v\u00e0 \u0111\u01a1n gi\u1ea3n, thi\u1ebft k\u1ebf m\u1eabu h\u1ea5p d\u1eabn, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp th\u1ecb b\u1ea3n tin \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p. Tuy nhi\u00ean, vi\u1ec7c tri\u1ec3n khai thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng nghi\u00eam ng\u1eb7t c\u1ee7a n\u00f3 l\u00e0m cho n\u00f3 h\u1ea1n ch\u1ebf h\u01a1n so v\u1edbi PCMag Editors &#8216;Choices Wix v\u00e0 Duda. Ngo\u00e0i ra, n\u00f3 c\u00f2n thi\u1ebfu kh\u1ea3 n\u0103ng ho\u00e0n t\u00e1c ph\u1ed5 bi\u1ebfn v\u00e0 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng l\u1ea1i h\u00ecnh \u1ea3nh \u0111\u00e3 t\u1ea3i l\u00ean &#8211; nh\u1eefng ti\u1ec7n \u00edch c\u00f3 \u1edf nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n<div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a3c149bf3f650047949150' value='6a3c149bf3f650047949150'><input type='hidden' id='bg-show-more-text-6a3c149bf3f650047949150' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a3c149bf3f650047949150' value='Show Less'><a id='bg-showmore-action-6a3c149bf3f650047949150' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a3c149bf3f650047949150' >\n<ol>\n<li><a href=\"https:\/\/www.brandwatch.com\/blog\/what-is-hootsuite\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.brandwatch.com\/blog\/what-is-hootsuite\/<\/a><\/li>\n<li><a href=\"https:\/\/www.namecheap.com\/wordpress\/what-is-wordpress\/\" target=\"_blank\" rel=\"noopener\">What is WordPress? &#8211; Namecheap\u00a0<\/a><\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u00fang ta \u0111ang \u1edf m\u1ed9t k\u1ef7 nguy\u00ean th\u1ed1ng tr\u1ecb c\u1ee7a Internet. Khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing, n\u1ebfu kh\u00f4ng c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 theo d\u00f5i h\u1ecd trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng &#8211; cung c\u1ea5p [&#8230;]\n","protected":false},"author":13,"featured_media":2136,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[41,75],"class_list":["post-1069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-digital-marketing","tag-marketing-tool"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=1069"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2136"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=1069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=1069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=1069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}