{"id":1024,"date":"2021-03-05T07:00:23","date_gmt":"2021-03-05T00:00:23","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=1024"},"modified":"2021-03-05T07:00:23","modified_gmt":"2021-03-05T00:00:23","slug":"quy-trinh-lam-email-marketing-2","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/quy-trinh-lam-email-marketing-2\/","title":{"rendered":"5 b\u01b0\u1edbc quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch email marketing (ph\u1ea7n 2)"},"content":{"rendered":"<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/hedima.vn\/journey\/email-marketing\/\">email marketing<\/a> hi\u1ec7u qu\u1ea3 th\u1eadt s\u1ef1 kh\u00f4ng qu\u00e1 kh\u00f3 n\u1ebfu b\u1ea1n n\u1eafm v\u1eefng 5 b\u01b0\u1edbc quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch. \u1ede <a href=\"https:\/\/hedima.vn\/journey\/5-buoc-thuc-hien-chien-dich-email-marketing-1\/\">ph\u1ea7n 1<\/a>, HEDIMA \u0111\u00e3 g\u1eedi \u0111\u1ebfn b\u1ea1n 3 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 2 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng \u0111\u1ec3 ho\u00e0n thi\u1ec7n email marketing c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c chia s\u1ebb trong b\u00e0i blog n\u00e0y.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lam-email-marketing-2\/#Buoc_3_Phan_nhom_email_list\" >B\u01b0\u1edbc 3: Ph\u00e2n nh\u00f3m email list<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lam-email-marketing-2\/#Buoc_4_Tu_dong_hoa_email_marketing_voi_Autoresponder\" >B\u01b0\u1edbc 4: T\u1ef1 \u0111\u1ed9ng h\u00f3a email marketing v\u1edbi Autoresponder<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lam-email-marketing-2\/#41_Chon_muc_tieu_cho_autoresponder\" >4.1. Ch\u1ecdn m\u1ee5c ti\u00eau cho autoresponder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lam-email-marketing-2\/#42_Vach_ra_toan_bo_chuoi_email\" >4.2. V\u1ea1ch ra to\u00e0n b\u1ed9 chu\u1ed7i email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lam-email-marketing-2\/#43_Tao_lap_chuoi_autoresponder\" >4.3. T\u1ea1o l\u1eadp chu\u1ed7i autoresponder<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lam-email-marketing-2\/#Buoc_5_Do_luong_va_phan_tich_du_lieu_sau_khi_thuc_hien_email_marketing\" >B\u01b0\u1edbc 5: \u0110o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u sau khi th\u1ef1c hi\u1ec7n email marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_3_Phan_nhom_email_list\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 3: Ph\u00e2n nh\u00f3m email list<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ph\u00e2n nh\u00f3m email list l\u00e0 qu\u00e1 tr\u00ecnh chia nh\u1ecf subscriber theo t\u1eebng nh\u00f3m c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean m\u1ee5c \u0111\u00edch ri\u00eang. C\u00f3 th\u1ec3 d\u1ef1a v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 \u0111\u1ec3 ph\u00e2n nh\u00f3m email list:<\/p>\n<ul>\n<li><strong>Subscriber m\u1edbi: <\/strong>g\u1eedi email ch\u00e0o m\u1eebng cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi \u0111\u0103ng k\u00fd ho\u1eb7c series email nurture lead \u2013 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng m\u1edbi.<\/li>\n<li><strong>T\u1ec9 l\u1ec7 m\u1edf email<\/strong>: t\u1eb7ng qu\u00e0 ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t cho ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c.<\/li>\n<li><strong>Kh\u00f4ng t\u01b0\u01a1ng t\u00e1c<\/strong>: g\u1eedi email th\u00f4ng b\u00e1o th\u00f4i th\u00fac ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 l\u00e2u kh\u00f4ng t\u01b0\u01a1ng t\u00e1c ti\u1ebfp t\u1ee5c th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n.<\/li>\n<li><strong>Lead Magnet<\/strong>: g\u1eedi email d\u1ef1a tr\u00ean danh s\u00e1ch topic m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec1n opt-in form.<\/li>\n<\/ul>\n<p>\u0110\u1eb7c bi\u1ec7t trong e-commerce th\u01b0\u1eddng c\u00f3 h\u00ecnh th\u1ee9c nh\u1eafc ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m trong gi\u1ecf h\u00e0ng nh\u01b0ng ch\u01b0a thanh to\u00e1n.<\/p>\n<p>Ph\u00e2n nh\u00f3m data email s\u1ebd gi\u00fap:<\/p>\n<ul>\n<li>T\u0103ng t\u1ec9 l\u1ec7 m\u1edf email<\/li>\n<li>T\u0103ng t\u1ec9 l\u1ec7 click v\u00e0o \u0111\u01b0\u1eddng link trong email<\/li>\n<li>Gi\u1ea3m t\u1ec9 l\u1ec7 unsubscribe (h\u1ee7y \u0111\u0103ng k\u00fd nh\u1eadn tin)<\/li>\n<\/ul>\n<p>Ch\u01b0a k\u1ec3, d\u1ef1a v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e2n nh\u00f3m email, b\u1ea1n c\u00f3 th\u1ec3 g\u1eafn tag cho subscriber \u0111\u1ec3 g\u1eedi email h\u00e0ng lo\u1ea1t nh\u1edd v\u00e0o autoresponder.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1035 size-medium\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/email-marketing-2-1-600x600.jpg\" alt=\"quy trinh lam email marketing\" width=\"600\" height=\"600\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_4_Tu_dong_hoa_email_marketing_voi_Autoresponder\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 4: T\u1ef1 \u0111\u1ed9ng h\u00f3a email marketing v\u1edbi Autoresponder<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Autoresponder l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 g\u1eedi chu\u1ed7i email marketing t\u1ef1 \u0111\u1ed9ng cho nh\u00f3m ng\u01b0\u1eddi d\u00f9ng tr\u00ean email list. C\u00e1c b\u01b0\u1edbc c\u01a1 b\u1ea3n t\u1ea1o ra chu\u1ed7i email autoresponder hi\u1ec7u qu\u1ea3:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"41_Chon_muc_tieu_cho_autoresponder\"><\/span><span style=\"color: #017ab7;\">4.1. Ch\u1ecdn m\u1ee5c ti\u00eau cho autoresponder<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>M\u1ee5c ti\u00eau c\u1ee7a autoresponder kh\u00e1c nhau cho nh\u01b0ng ch\u1ee7 y\u1ebfu t\u1eadp trung 4 y\u1ebfu t\u1ed1. Ch\u1ecdn 1 (ho\u1eb7c k\u1ebft h\u1ee3p c\u1ea3 4) m\u1ee5c ti\u00eau b\u00ean d\u01b0\u1edbi cho chu\u1ed7i email autoresponder tr\u01b0\u1edbc khi t\u1ea1o d\u1ef1ng:<\/p>\n<ul>\n<li>C\u00e1ch 1: G\u1eedi cho subscriber m\u1edbi chu\u1ed7i email ch\u00e0o m\u1eebng<\/li>\n<li>C\u00e1ch 2: S\u1eed d\u1ee5ng autoresponder nh\u01b0 m\u1ed9t lead magnet\/kh\u00f3a h\u1ecdc mi\u1ec5n ph\u00ed.<\/li>\n<li>C\u00e1ch 3: B\u00e1n h\u00e0ng. V\u00ed d\u1ee5: g\u1eedi email theo quy t\u1eafc (4-6)\/1, t\u1ee9c l\u00e0 g\u1eedi 4-6 email newsletter v\u00e0 k\u00e8m theo 1 email sale ho\u1eb7c t\u1ea1o ra 1 chu\u1ed7i email chia s\u1ebb ki\u1ebfn th\u1ee9c mi\u1ec5n ph\u00ed v\u00e0 sau \u0111\u00f3 m\u1eddi ng\u01b0\u1eddi d\u00f9ng tham gia webinar, livestream v\u1edbi m\u1ed9t s\u1ed1 \u01b0u \u0111\u00e3i.<\/li>\n<li>C\u00e1ch 4: Upsell ho\u1eb7c b\u00e1n ch\u00e9o<\/li>\n<\/ul>\n<p>B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp chu\u1ed7i Autoresponder cho kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m b\u00ean b\u1ea1n. T\u00f9y thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m b\u1ea1n \u0111\u00e3 b\u00e1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec1 ngh\u1ecb upsell ho\u1eb7c b\u00e1n ch\u00e9o c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan. V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng mua m\u00e1y \u0111o huy\u1ebft \u00e1p b\u00ean b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t h\u1ecd mua th\u00eam s\u00e1ch h\u01b0\u1edbng d\u1eabn n\u1ea5u \u0103n theo ch\u1ebf \u0111\u1ed9 DASH.<\/p>\n<p>N\u1ebfu h\u1ecd l\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean, h\u00e3y t\u1ef1 \u0111\u1ed9ng \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m m\u1edbi khi g\u1ea7n \u0111\u1ebfn h\u1ea1n mua h\u00e0ng.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"42_Vach_ra_toan_bo_chuoi_email\"><\/span><span style=\"color: #017ab7;\">4.2. V\u1ea1ch ra to\u00e0n b\u1ed9 chu\u1ed7i email<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trong b\u01b0\u1edbc n\u00e0y, marketer s\u1ebd v\u1ea1ch ra outline cho chu\u1ed7i autoresponder, v\u00ed d\u1ee5: ch\u1ea1y trong bao l\u00e2u v\u00e0 g\u1eedi bao nhi\u00eau email. Kh\u00f4ng c\u00f3 quy lu\u1eadt c\u1ee5 th\u1ec3 n\u00e0o t\u00ednh ch\u00ednh x\u00e1c email b\u1ea1n c\u1ea7n g\u1eedi trong chu\u1ed7i email. Tuy nhi\u00ean, chu\u1ed7i autoresponder c\u1ea7n \u0111\u1ee7 d\u00e0i \u0111\u1ec3 gi\u00fap b\u1ea1n ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau, ph\u00e2n lo\u1ea1i subscriber\u2026<\/p>\n<p>Ti\u1ebfp \u0111\u1ebfn b\u1ea1n c\u1ea7n t\u00ednh to\u00e1n t\u1ea7n su\u1ea5t g\u1eedi email. C\u00f3 th\u1ec3 2 ng\u00e0y g\u1eedi 1 email newsletter v\u00e0 3-4 email trong 1 ng\u00e0y n\u1ebfu b\u1ea1n \u0111ang tri\u1ec3n khai b\u00e1n h\u00e0ng khi s\u1eafp \u0111\u1ebfn giai \u0111o\u1ea1n n\u01b0\u1edbc r\u00fat. \u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c to\u00e0n b\u1ed9 v\u00e0o m\u1ee5c ti\u00eau tri\u1ec3n khai chu\u1ed7i autoresponder (\u1edf b\u01b0\u1edbc #1). C\u1ea7n c\u00e2n b\u1eb1ng gi\u1eefa email cung c\u1ea5p gi\u00e1 tr\u1ecb v\u00e0 email b\u00e1n h\u00e0ng. Kh\u00f4ng quan tr\u1ecdng b\u1ea1n g\u1eedi bao nhi\u00eau email nh\u01b0ng b\u1ea1n ph\u1ea3i cung c\u1ea5p email newsletter nhi\u1ec1u h\u01a1n email sale.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"43_Tao_lap_chuoi_autoresponder\"><\/span><span style=\"color: #017ab7;\">4.3. T\u1ea1o l\u1eadp chu\u1ed7i autoresponder<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Vi\u1ebft ra outline cho chu\u1ed7i email t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i, m\u00f4 t\u1ea3 ch\u00ednh x\u00e1c ch\u1ee7 \u0111\u1ec1 v\u00e0 CTA &#8211; k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng cho m\u1ed7i email.<\/p>\n<p>CTA c\u00f3 th\u1ec3 l\u00e0 click v\u00e0o \u0111\u01b0\u1eddng link, chia s\u1ebb blog post tr\u00ean social media, tr\u1ea3 l\u1eddi email ho\u1eb7c mua s\u1ea3n ph\u1ea9m.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_5_Do_luong_va_phan_tich_du_lieu_sau_khi_thuc_hien_email_marketing\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 5: \u0110o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u sau khi th\u1ef1c hi\u1ec7n email marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 g\u1eedi email h\u00e0ng lo\u1ea1t cho subscriber r\u1ed3i \u0111\u1ec3 \u0111\u1ea5y, m\u1eb7c k\u1ec7 h\u1ecd c\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c email hay m\u1edf email hay kh\u00f4ng. L\u00e0m sao b\u1ea1n bi\u1ebft chi\u1ebfn d\u1ecbch email marketing c\u1ee7a m\u00ecnh c\u00f3 hi\u1ec7u qu\u1ea3?<\/p>\n<p>C\u00e1ch t\u1ed1t nh\u1ea5t ch\u00ednh l\u00e0 \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u sau khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch email marketing.<\/p>\n<p>C\u00e1c ch\u1ec9 s\u1ed1 c\u01a1 b\u1ea3n \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a email marketing:<\/p>\n<ul>\n<li>Total email sent: T\u1ed5ng s\u1ed1 email \u0111\u01b0\u1ee3c g\u1eedi \u0111i.<\/li>\n<li>Click through rate: bao nhi\u00eau % ng\u01b0\u1eddi th\u1ea5y v\u00e0 b\u1ea5m v\u00e0o email \u0111\u00f3 tr\u00ean t\u1ed5ng s\u1ed1 email g\u1eedi.<\/li>\n<li>Total email delivered(Deliverability): T\u1ed5ng s\u1ed1 email \u0111\u01b0\u1ee3c ph\u00e2n ph\u00e1t \u0111\u1ebfn h\u1ed9p th\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng (T\u1ec9 l\u1ec7 ph\u00e2n ph\u00e1t th\u01b0).<\/li>\n<li>Total email opened\/Open rate: T\u1ed5ng s\u1ed1 email \u0111\u01b0\u1ee3c m\u1edf.<\/li>\n<li>Total click\/Click rate: T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t click v\u00e0o link trong email.<\/li>\n<li>Lead generate: S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ec3 l\u1ea1i th\u00f4ng tin qua opt-in form.<\/li>\n<li>Soft bounce: t\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0o \u0111\u00f3 email ng\u01b0\u1eddi nh\u1eadn c\u00f3 v\u1ea5n \u0111\u1ec1 (b\u1ecb l\u1ed7i) v\u00e0 kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c email.<\/li>\n<li>Hard Bounce: Email g\u1eedi t\u1edbi kh\u00f4ng t\u1ed3n t\u1ea1i.<\/li>\n<li>Unsubscribe: Ng\u01b0\u1eddi nh\u1eadn kh\u00f4ng mu\u1ed1n nh\u1eadn email v\u00e0 nh\u1ea5n Unsubscribe.<\/li>\n<li>Abuse: Ng\u01b0\u1eddi ta nh\u1eadn email c\u1ee7a b\u1ea1n m\u00e0 th\u1ea5y kh\u00f3 ch\u1ecbu ng\u01b0\u1eddi ta qu\u0103ng v\u00e0o spam.<\/li>\n<\/ul>\n<p>D\u1ef1a v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i \u0111\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng email marketing c\u1ee7a m\u00ecnh c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng. \u0110\u1ec3 t\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n nh\u00f3m l\u1ea1i subscriber (v\u00ed d\u1ee5: nh\u1eefng subscriber th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c, m\u1edf email hay click v\u00e0o link trong email\u2026) v\u00e0 update l\u1ea1i email list \u0111\u1ec3 r\u00fat kinh nghi\u1ec7m tri\u1ec3n khai cho chi\u1ebfn d\u1ecbch email marketing k\u1ebf ti\u1ebfp.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1036 size-medium\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/email-marketing-3-600x440.jpg\" alt=\"quy trinh lam email marketing\" width=\"600\" height=\"440\" \/><\/p>\n<p>Email marketing l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng n\u00ean b\u1ecf qua khi tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch <a href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/\">marketing d\u01b0\u1ee3c<\/a> ph\u1ea9m do t\u00ednh ti\u1ec7n l\u1ee3i v\u00e0 kh\u00f4ng t\u1ed1n nhi\u1ec1u chi ph\u00ed. Qua hai b\u00e0i vi\u1ebft v\u1ec1 quy tr\u00ecnh x\u00e2y d\u1ef1ng email marketing, hi v\u1ecdng marketer \u0111\u00e3 c\u00f3 ki\u1ebfn th\u1ee9c kh\u00e1i qu\u00e1t v\u1ec1 vi\u1ec7c n\u00ean l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chu\u1ed7i email marketing th\u1eadt th\u00e0nh c\u00f4ng. Nh\u01b0ng n\u1ebfu marketer v\u1eabn c\u00f2n loay hoay, kh\u00f4ng r\u00f5 n\u00ean b\u1eaft \u0111\u1ea7u v\u00e0 duy tr\u00ec nh\u01b0 th\u1ebf n\u00e0o, \u0111\u1ed9i ng\u0169 HEDIMA s\u1ebd t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1ec3 chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1.<\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a20ac3b9400b7070262292' value='6a20ac3b9400b7070262292'><input type='hidden' id='bg-show-more-text-6a20ac3b9400b7070262292' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a20ac3b9400b7070262292' value='Show Less'><a id='bg-showmore-action-6a20ac3b9400b7070262292' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a20ac3b9400b7070262292' ><\/span><\/p>\n<ol>\n<li><a href=\"https:\/\/blog.tomorrowmarketers.org\/8-metrics-quan-trong-nhat-trong-email-marketing\/\" target=\"_blank\" rel=\"noopener\">https:\/\/blog.tomorrowmarketers.org\/8-metrics-quan-trong-nhat-trong-email-marketing\/<\/a><\/li>\n<li>\n<p class=\"w-blog-post-title entry-title\"><a href=\"https:\/\/gtvseo.com\/email-marketing\/email-marketing-la-gi\/\" rel=\"nofollow noopener\" target=\"_blank\">Email Marketing l\u00e0 g\u00ec? 5 b\u01b0\u1edbc l\u00e0m Email Marketing hi\u1ec7u qu\u1ea3 &#8211; GTV SEO<\/a><\/p>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\"><\/div><\/div><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c email marketing hi\u1ec7u qu\u1ea3 th\u1eadt s\u1ef1 kh\u00f4ng qu\u00e1 kh\u00f3 n\u1ebfu b\u1ea1n n\u1eafm v\u1eefng 5 b\u01b0\u1edbc quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch. \u1ede ph\u1ea7n 1, HEDIMA \u0111\u00e3 g\u1eedi \u0111\u1ebfn b\u1ea1n 3 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 2 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng \u0111\u1ec3 ho\u00e0n thi\u1ec7n email marketing c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c chia s\u1ebb trong b\u00e0i blog n\u00e0y&#8230;<\/p>\n","protected":false},"author":13,"featured_media":2092,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[49],"class_list":["post-1024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-email-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=1024"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/2092"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=1024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=1024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=1024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}