{"id":1022,"date":"2021-03-04T07:00:36","date_gmt":"2021-03-04T00:00:36","guid":{"rendered":"http:\/\/journey.hedima.vn\/?p=1022"},"modified":"2021-03-04T07:00:36","modified_gmt":"2021-03-04T00:00:36","slug":"quy-trinh-lam-email-marketing-1","status":"publish","type":"post","link":"https:\/\/hedima.vn\/journey\/quy-trinh-lam-email-marketing-1\/","title":{"rendered":"5 b\u01b0\u1edbc quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch email marketing (ph\u1ea7n 1)"},"content":{"rendered":"<p>N\u1ebfu chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/hedima.vn\/journey\/email-marketing\/\">email marketing<\/a> m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tri\u1ec3n khai ch\u01b0a th\u1eadt s\u1ef1 mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong mu\u1ed1n th\u00ec c\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 m\u1eafc nh\u1eefng l\u1ed7i th\u01b0\u1eddng g\u1eb7p khi t\u1ea1o emaiil. HEDIMA g\u1eedi \u0111\u1ebfn b\u1ea1n 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng email marketing d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng d\u00e0nh cho marketer ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 d\u01b0\u1ee3c ph\u1ea9m tham kh\u1ea3o gi\u00fap chi\u1ebfn l\u01b0\u1ee3c email marketing c\u1ee7a doanh nghi\u1ec7p b\u1ea1n th\u00e0nh c\u00f4ng h\u01a1n.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lam-email-marketing-1\/#Buoc_1_Xay_dung_Database_co_so_du_lieu_chuan_bi_cho_qua_trinh_email_marketing\" >B\u01b0\u1edbc 1: X\u00e2y d\u1ef1ng Database (c\u01a1 s\u1edf d\u1eef li\u1ec7u) chu\u1ea9n b\u1ecb cho qu\u00e1 tr\u00ecnh email marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lam-email-marketing-1\/#5_%E2%80%9CKHONG%E2%80%9D_trong_xay_dung_database\" >5 \u201cKH\u00d4NG\u201d trong x\u00e2y d\u1ef1ng database<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lam-email-marketing-1\/#4_%E2%80%9CNEN%E2%80%9D_trong_xay_dung_database\" >4 \u201cN\u00caN\u201d trong x\u00e2y d\u1ef1ng database<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lam-email-marketing-1\/#Buoc_2_Cach_viet_email_marketing_toi_uu\" >B\u01b0\u1edbc 2: C\u00e1ch vi\u1ebft email marketing t\u1ed1i \u01b0u<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lam-email-marketing-1\/#21_Toi_uu_Lead_Magnet\" >2.1. T\u1ed1i \u01b0u Lead Magnet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lam-email-marketing-1\/#22_Toi_uu_tieu_de_email\" >2.2. T\u1ed1i \u01b0u ti\u00eau \u0111\u1ec1 email:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lam-email-marketing-1\/#31_Toi_uu_hoa_noi_dung\" >3.1. T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lam-email-marketing-1\/#Tam_ket\" >T\u1ea1m k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_1_Xay_dung_Database_co_so_du_lieu_chuan_bi_cho_qua_trinh_email_marketing\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 1: X\u00e2y d\u1ef1ng Database (c\u01a1 s\u1edf d\u1eef li\u1ec7u) chu\u1ea9n b\u1ecb cho qu\u00e1 tr\u00ecnh email marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0110\u1ec3 c\u00f3 email database, tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n website nh\u01b0 m\u1ed9t<a href=\"https:\/\/hedima.vn\/journey\/landing-page-sai-lam-khi-tao-landing-page\/\"> landing page<\/a>. Marketer s\u1ebd \u0111\u1eb7t c\u00e1c h\u00ecnh th\u1ee9c \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin hay tr\u00ean website, blog c\u1ee7a c\u00f4ng ty nh\u01b0 c\u00e1c pop-ups. Landing page th\u00ec b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 form \u0111i\u1ec1n \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd \u0111\u1ecba ch\u1ec9 email. Sau khi c\u00f3 web, marketer c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a c\u00e1c subscriber. B\u1ea1n c\u00f3 th\u1ec3 post l\u00ean link d\u1eabn \u0111\u1ebfn landing page hay website ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe c\u1ee7a b\u1ea1n tr\u00ean Twitter, Facebook, Google+, Instagram, Pinterest, LinkedIn.<\/p>\n<p>Ngo\u00e0i ra, marketer c\u00f2n c\u00f3 th\u1ec3:<\/p>\n<ul>\n<li>Tham gia nh\u00f3m li\u00ean quan c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, v\u00ed d\u1ee5: LinkedIn group.<\/li>\n<li>Ch\u1ecdn hashtag Twitter ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ed1t ch\u00e1y giai \u0111o\u1ea1n b\u1eb1ng c\u00e1ch mua traffic t\u1eeb qu\u1ea3ng c\u00e1o. C\u00e1c qu\u1ea3ng c\u00e1o s\u1ebd khoanh v\u00f9ng, t\u1eeb \u0111\u00f3 thu h\u1eb9p ph\u1ea1m vi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau xu\u1ed1ng th\u1ea5p nh\u1ea5t. Tuy t\u1ed1n ph\u00ed nh\u01b0ng ti\u1ec1n \u0111\u1ea7u t\u01b0 v\u00e0o email listing s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p x\u1ee9ng \u0111\u00e1ng.<\/p>\n<ul>\n<li>Facebook Ads<\/li>\n<li>LinkedIn sponsored updates<\/li>\n<li>Twitter Ads<\/li>\n<li>Google Ads<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1028 size-medium\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/email-marketing-1-600x375.jpg\" alt=\"quy trinh xay dung email marketing\" width=\"600\" height=\"375\" \/><\/p>\n<div class=\"mceTemp\"><\/div>\n<p>Ngo\u00e0i c\u00e1ch tr\u00ean, marketer c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng email list th\u00f4ng qua c\u00e1c h\u00ecnh th\u1ee9c marketing truy\u1ec1n th\u1ed1ng. N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t gian h\u00e0ng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe tr\u01b0ng b\u00e0y t\u1ea1i c\u00e1c s\u1ef1 hay h\u1ed9i ngh\u1ecb th\u00ec h\u00e3y \u201cch\u1edbp\u201d l\u1ea5y c\u01a1 h\u1ed9i, t\u00ecm c\u00e1ch \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin c\u1ee7a b\u1ea1n. H\u01a1n n\u1eefa, n\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 b\u00e1n tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh t\u1ea1i h\u1ed9i ngh\u1ecb, th\u00ec vi\u1ec7c ai \u0111\u00f3 \u0111\u0103ng k\u00fd danh s\u00e1ch email c\u1ee7a b\u1ea1n c\u0169ng l\u00e0 c\u01a1 h\u1ed9i kinh doanh \u201cti\u1ec1m n\u0103ng\u201d m\u1edbi.<\/p>\n<p>\u0110\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 thu th\u1eadp email, marketer c\u1ea7n nh\u1edb nguy\u00ean t\u1eafc 5 \u201cKH\u00d4NG\u201d v\u00e0 4 \u201cN\u00caN\u201d- c\u1ed1t l\u00f5i khi thu th\u1eadp database email.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_%E2%80%9CKHONG%E2%80%9D_trong_xay_dung_database\"><\/span><span style=\"color: #017ab7;\">5 \u201cKH\u00d4NG\u201d trong x\u00e2y d\u1ef1ng database<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Kh\u00f4ng d\u00f9ng list email th\u00f4ng qua vi\u1ec7c trao \u0111\u1ed5i mua b\u00e1n, ho\u1eb7c m\u1ed9t b\u00ean th\u1ee9 3 n\u00e0o \u0111\u00f3.<\/li>\n<\/ul>\n<ul>\n<li>Kh\u00f4ng thu th\u1eadp data t\u1eeb c\u00e1c ngu\u1ed3n c\u00f3 s\u1eb5n tr\u00ean m\u1ea1ng. Nh\u1eefng ngu\u1ed3n data email marketing n\u00e0y kh\u00f4ng ch\u1ea5t l\u01b0\u1ee3ng, c\u00f3 th\u1ec3 l\u00e0 email ph\u1ee5, \u00edt s\u1eed d\u1ee5ng ho\u1eb7c kh\u00f4ng c\u00f2n s\u1eed d\u1ee5ng. \u0110\u00f4i khi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd nh\u1eadn email kh\u00f4ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/li>\n<li>Kh\u00f4ng t\u1ef1 \u00fd th\u00eam email v\u00e0o list data nh\u1eadn tin trong khi ch\u01b0a c\u00f3 s\u1ef1 \u0111\u1ed3ng \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/li>\n<li>Kh\u00f4ng l\u1eeba d\u1ed1i ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u01b0a h\u1ecd v\u00e0o danh s\u00e1ch nh\u1eadn tin. V\u00ed d\u1ee5 b\u1ea1n \u201ctreo \u0111\u1ea7u d\u00ea b\u00e1n th\u1ecbt ch\u00f3\u201d h\u1ee9a h\u1eb9n cho h\u1ecd \u01b0u \u0111\u00e3i l\u1edbn sau khi \u0111i\u1ec1n email nh\u01b0ng k\u1ebft qu\u1ea3 kh\u00f4ng nh\u01b0 h\u1ee9a h\u1eb9n.<\/li>\n<li>Kh\u00f4ng x\u00e2y d\u1ef1ng danh s\u00e1ch email t\u1eeb danh s\u00e1ch ghi ch\u00e9p th\u1ee7 c\u00f4ng hay tr\u00ean danh thi\u1ebfp kh\u00e1ch h\u00e0ng. \u0110\u01b0\u01a1ng nhi\u00ean, h\u00ecnh th\u1ee9c n\u00e0y kh\u00f4ng hi\u1ec7u qu\u1ea3 ch\u00fat n\u00e0o, v\u1eeba t\u1ed1n th\u1eddi gian v\u1eeba t\u1ed1n c\u00f4ng s\u1ee9c.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_%E2%80%9CNEN%E2%80%9D_trong_xay_dung_database\"><\/span><span style=\"color: #017ab7;\">4 \u201cN\u00caN\u201d trong x\u00e2y d\u1ef1ng database<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng l\u1ee3i \u00edch hay gi\u00e1 tr\u1ecb n\u00e0o \u0111\u00f3\u00a0\u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i. V\u00ed d\u1ee5: ebook, file PDFs cung c\u1ea5p th\u00f4ng tin, video, voucher, checklist, \u2026<\/li>\n<li>Lu\u00f4n l\u1ecdc, lo\u1ea1i b\u1ecf email \u00edt t\u01b0\u01a1ng t\u00e1c, update email \u0111\u1ec3 l\u00e0m danh s\u00e1ch email \u201cs\u1ea1ch\u201d: C\u00f3 th\u1ec3 list data b\u1ea1n \u0111ang c\u00f3 \u0111\u00e3 qu\u00e1 c\u0169, nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng c\u00f2n d\u00f9ng email \u0111\u00f3, ho\u1eb7c \u00edt d\u00f9ng, th\u1eadm ch\u00ed h\u1ecd kh\u00f4ng c\u00f2n quan t\u00e2m \u0111\u1ebfn doanh nghi\u1ec7p b\u1ea1n.<\/li>\n<\/ul>\n<ul>\n<li>T\u00f4n tr\u1ecdng b\u1ea3o m\u1eadt th\u00f4ng tin kh\u00e1ch h\u00e0ng, kh\u00f4ng s\u1eed d\u1ee5ng ch\u00fang cho c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c<\/li>\n<\/ul>\n<ul>\n<li>Ph\u00e2n lo\u1ea1i data kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i: ph\u00e2n nh\u00f3m kh\u00e1ch h\u00e0ng theo c\u00e1c tr\u01b0\u1eddng th\u00f4ng tin nh\u01b0: kh\u00e1ch h\u00e0ng m\u1edbi, kh\u00e1ch h\u00e0ng c\u0169, khu v\u1ef1c, l\u0129nh v\u1ef1c quan t\u00e2m, \u0111\u1ed9 tu\u1ed5i, \u2026 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c n\u1ed9i dung n\u00e0o c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Buoc_2_Cach_viet_email_marketing_toi_uu\"><\/span><span style=\"color: #017ab7;\">B\u01b0\u1edbc 2: C\u00e1ch vi\u1ebft email marketing t\u1ed1i \u01b0u<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"21_Toi_uu_Lead_Magnet\"><\/span><span style=\"color: #017ab7;\">2.1. T\u1ed1i \u01b0u Lead Magnet<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Lead magnet l\u00e0 h\u00ecnh th\u1ee9c cung c\u1ea5p gi\u00e1 tr\u1ecb, l\u1ee3i \u00edch cho ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd. B\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i t\u1ed1n chi ph\u00ed \u0111\u1ea7u t\u01b0. Th\u00f4ng th\u01b0\u1eddng t\u00e0i li\u1ec7u c\u1ee7a lead magnet l\u00e0 b\u1ea3n PDF, file MP3, video t\u1ef1 t\u1ea1o mi\u1ec5n ph\u00ed\u2026 M\u1ed9t Lead magnet thu h\u00fat ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u1ea1i email s\u1ebd:<\/p>\n<ul>\n<li>D\u1ec5 ti\u1ebfp thu, kh\u00f4ng qu\u00e1 d\u00e0i<\/li>\n<li>\u00c1p d\u1ee5ng \u0111\u01b0\u1ee3c: \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 ph\u1ea7n m\u1ec1m, k\u0129 thu\u1eadt hay th\u00f4ng tin h\u1eefu \u00edch n\u00e0o \u0111\u00f3 m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 hi\u1ec3u, \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c.<\/li>\n<li>Li\u00ean quan \u0111\u1ebfn nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng: Kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng qu\u00e1 tha thi\u1ebft \u0111\u1ec3 l\u1ea1i email n\u1ebfu Lead magnet kh\u00f4ng li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 h\u1ecd quan t\u00e2m. V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn ch\u1ebf \u0111\u1ed9 \u0103n u\u1ed1ng cho ng\u01b0\u1eddi b\u1ec7nh \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng nh\u01b0ng b\u1ea1n l\u1ea1i cung c\u1ea5p lead magnet l\u00e0 \u201cCh\u0103m s\u00f3c b\u00e0n ch\u00e2n \u1edf ng\u01b0\u1eddi b\u1ec7nh \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng\u201d.<\/li>\n<li>Lu\u00f4n c\u00f3 s\u1eb5n: Ng\u01b0\u1eddi d\u00f9ng th\u00edch s\u1ef1 ti\u1ec7n l\u1ee3i, v\u00ec th\u1ebf h\u00e3y cung c\u1ea5p lead magnet \u0111\u00fang l\u00fac, \u0111\u00fang ch\u1ed7.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"22_Toi_uu_tieu_de_email\"><\/span><span style=\"color: #017ab7;\">2.2. T\u1ed1i \u01b0u ti\u00eau \u0111\u1ec1 email:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>H\u00ecnh th\u1ee9c:<\/strong><\/p>\n<ul>\n<li>Ng\u1eafn ng\u1ecdn: 60 k\u00fd t\u1ef1 (t\u1ea7m 6 \u2013 8 t\u1eeb), tr\u00ean \u0111i\u1ec7n tho\u1ea1i ch\u1ec9 hi\u1ec3n th\u1ecb 25-30 k\u00fd t\u1ef1.<\/li>\n<li>S\u1eed d\u1ee5ng d\u1ea5u g\u1ea1ch ngang \u201c-\u201d ho\u1eb7c d\u1ea5u hai ch\u1ea5m \u201c:\u201d \u0111\u1ec3 t\u00e1ch ngh\u0129a v\u00e0 tr\u00e1nh d\u00f9ng c\u00e1c k\u00ed t\u1ef1 \u0111\u1eb7c bi\u1ec7t nh\u01b0 @#$%&amp;*.<\/li>\n<li>Kh\u00f4ng in hoa c\u1ea3 c\u00e2u: in hoa c\u1ea3 c\u00e2u c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng th\u1ea5y kh\u00f3 ch\u1ecbu, kh\u00f4ng s\u1eed d\u1ee5ng t\u1eeb in hoa \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n<p><em>Tips:\u00a0Thay v\u00ec in hoa c\u1ea3 ti\u00eau \u0111\u1ec1 email, b\u1ea1n c\u00f3 th\u1ec3 in hoa t\u1eebng ch\u1eef c\u00e1i \u0111\u1ea7u trong m\u1ed7i t\u1eeb.<\/em><\/p>\n<p><strong>N\u1ed9i dung:<\/strong><\/p>\n<ul>\n<li>T\u1eeb quan tr\u1ecdng nh\u1ea5t \u1edf \u0111\u1ea7u: do s\u1ed1 l\u01b0\u1ee3ng k\u00fd t\u1ef1 hi\u1ec3n th\u1ecb \u0111\u1ea7u ti\u00ean b\u1ecb gi\u1edbi h\u1ea1n, nh\u1ea5t l\u00e0 tr\u00ean giao di\u1ec7n \u0111i\u1ec7n tho\u1ea1i v\u1edbi l\u01b0\u1ee3ng t\u1eeb xu\u1ea5t hi\u1ec7n c\u00f2n \u00edt h\u01a1n giao di\u1ec7n desktop.<\/li>\n<\/ul>\n<p><em>Tips: Ch\u00e8n ch\u1eef \u201cVideo\u201d v\u00e0o ti\u00eau \u0111\u1ec1 email c\u00f3 th\u1ec3 gi\u00fap t\u0103ng t\u1ec9 l\u1ec7 m\u1edf email (open rates) v\u00e0 gi\u1ea3m t\u1ec9 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd nh\u1eadn tin (unsubscribe rate).<\/em><\/p>\n<ul>\n<li>Lo\u1ea1i b\u1ecf nh\u1eefng t\u1eeb kh\u00f4ng c\u1ea7n thi\u1ebft: Nh\u1eefng t\u1eeb ki\u1ec3u nh\u01b0 \u201cch\u00e0o\u201d, \u201cr\u1ea5t vui \u0111\u01b0\u1ee3c g\u1eb7p b\u1ea1n\u201d, \u201c c\u1ea3m \u01a1n\u201d kh\u00f4ng n\u00ean xu\u1ea5t hi\u1ec7n trong ti\u00eau \u0111\u1ec1<\/li>\n<li>N\u00eau r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3 gi\u00e1 tr\u1ecb m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c: l\u00e0m sao \u0111\u1ec3 th\u00f4i th\u00fac ng\u01b0\u1eddi nh\u1eadn m\u1edf email nh\u01b0ng v\u1eabn ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c n\u1ed9i dung email, tr\u00e1nh \u0111\u1ec3 ng\u01b0\u1eddi nh\u1eadn c\u1ea3m th\u1ea5y kh\u00f4ng c\u00f3 s\u1ef1 li\u00ean quan.<\/li>\n<li>S\u1eed d\u1ee5ng t\u1eeb kh\u00f3a trong ti\u00eau \u0111\u1ec1: gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm l\u1ea1i email khi c\u1ea7n.<\/li>\n<li>S\u1eed d\u1ee5ng nh\u1eefng con s\u1ed1: C\u0169ng gi\u1ed1ng nh\u01b0 vi\u1ebft ti\u00eau \u0111\u1ec1 blog, nh\u1eefng con s\u1ed1 s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 cho email marketing, nh\u01b0 con s\u1ed1 \u01b0u \u0111\u00e3i c\u1ee5 th\u1ec3, s\u1ed1 l\u1ee3i \u00edch b\u1ea1n mang l\u1ea1i. V\u00ed d\u1ee5: V\u00ec sao 90% kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 5 sao sau khi d\u00f9ng d\u1ecbch v\u1ee5 ni\u1ec1ng r\u0103ng c\u1ee7a ch\u00fang t\u00f4i?<\/li>\n<li>S\u1eed d\u1ee5ng \u0111o\u1ea1n text xem tr\u01b0\u1edbc: \u0111o\u1ea1n text xu\u1ea5t hi\u1ec7n g\u1ea7n ti\u00eau \u0111\u1ec1, do \u0111\u00f3 s\u1ebd d\u1ec5 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t, \u0111o\u1ea1n text xem tr\u01b0\u1edbc \u0111\u01b0\u1ee3c l\u1ea5y t\u1ef1 \u0111\u1ed9ng t\u1eeb n\u1ed9i dung email v\u00e0 n\u1ed9i dung \u0111\u00f3 c\u00f3 th\u1ec3 ch\u01b0a h\u1eb3n l\u00e0 t\u1ed1i \u01b0u.<\/li>\n<\/ul>\n<p><em>Tip: B\u1ea1n n\u00ean \u0111\u1eb7t ra nhi\u1ec1u ti\u00eau \u0111\u1ec1 v\u00e0 d\u00f9ng c\u00f4ng c\u1ee5\u00a0A\/B Testing\u00a0ho\u1eb7c \u201cGrandmother Testing\u201d \u0111\u1ec3 th\u1eed xem ti\u00eau \u0111\u1ec1 n\u00e0o mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u1ea5t cho ho\u1ea1t \u0111\u1ed9ng email marketing c\u1ee7a b\u1ea1n.<\/em><\/p>\n<p><strong>C\u00e1 nh\u00e2n h\u00f3a:\u00a0<\/strong><\/p>\n<p>C\u00e1 nh\u00e2n h\u00f3a (Personalize) l\u00e0 m\u1ed9t ch\u1ee9c n\u0103ng gi\u00fap truy xu\u1ea5t d\u1eef li\u1ec7u t\u1eeb danh s\u00e1ch v\u00e0 t\u1ea1o ra nh\u1eefng email c\u00e1 nh\u00e2n \u0111\u1ebfn t\u1eebng ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u ki\u1ec7n c\u1ea7n c\u00f3 \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a: 1 \u2013 th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7, 2 \u2013 m\u1ed9t h\u1ec7 th\u1ed1ng g\u1eedi email chuy\u00ean nghi\u1ec7p.<\/p>\n<p>V\u00ed d\u1ee5:<br \/>\n&#8211; C\u1ea5u tr\u00fac chu\u1ea9n: [t\u00ean], b\u1ea1n c\u00f3 bi\u1ebft v\u00ec sao \u0103n m\u1eb7n g\u00e2y t\u0103ng huy\u1ebft \u00e1p?<br \/>\n&#8211; K\u1ebft qu\u1ea3:<\/p>\n<ul>\n<li>Anh Tr\u00ed \u2013 c\u00f4ng ty A --> Tr\u00ed, b\u1ea1n c\u00f3 bi\u1ebft v\u00ec sao \u0103n m\u1eb7n g\u00e2y t\u0103ng huy\u1ebft \u00e1p?<\/li>\n<li>Ch\u1ecb Vy \u2013 c\u00f4ng ty B --> Vy, b\u1ea1n c\u00f3 bi\u1ebft v\u00ec sao \u0103n m\u1eb7n g\u00e2y t\u0103ng huy\u1ebft \u00e1p?<\/li>\n<\/ul>\n<p>Nghe th\u1eadt gi\u1eadt m\u00ecnh ph\u1ea3i kh\u00f4ng. N\u1ebfu l\u00e0 b\u1ea1n, b\u1ea1n c\u00f3 m\u1edf email g\u1ecdi \u0111\u00edch danh t\u00ean c\u00fang c\u01a1m c\u1ee7a m\u00ecnh kh\u00f4ng \u2013 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u1ea5y ch\u1ee9?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1029 size-medium\" src=\"http:\/\/journey.hedima.vn\/wp-content\/uploads\/2021\/03\/email-marketing-2-600x400.jpg\" alt=\"quy trinh xay dung email marketing\" width=\"600\" height=\"400\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"31_Toi_uu_hoa_noi_dung\"><\/span><span style=\"color: #017ab7;\">3.1. T\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>3 Ph\u1ea7n ch\u00ednh ch\u00ednh trong n\u1ed9i dung email<\/strong><\/p>\n<p>Who: (email n\u00e0y d\u00e0nh cho ai) B\u1ea1n c\u00f3 th\u1ec3 li\u1ec7t k\u00ea ra c\u00e1c v\u1ea5n \u0111\u1ec1 ng\u01b0\u1eddi d\u00f9ng \u0111ang g\u1eb7p ph\u1ea3i ho\u1eb7c nhu c\u1ea7u t\u00ecm hi\u1ec3u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>What: (email n\u00e0y gi\u00fap \u00edch \u0111\u01b0\u1ee3c g\u00ec cho ng\u01b0\u1eddi nh\u1eadn) B\u1ea1n li\u1ec7t k\u00ea nh\u1eefng l\u1ee3i \u00edch m\u00e0 ng\u01b0\u1eddi nh\u1eadn c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c khi \u0111\u1ecdc b\u00e0i vi\u1ebft: ki\u1ebfn th\u1ee9c, k\u1ebft qu\u1ea3 th\u00e0nh c\u00f4ng\u2026<\/p>\n<p>How: (b\u00e0i vi\u1ebft n\u00e0y gi\u00fap cho ng\u01b0\u1eddi nh\u1eadn nh\u01b0 th\u1ebf n\u00e0o) B\u1ea1n n\u00ean n\u00eau s\u01a1 nh\u1eefng \u00fd ch\u00ednh c\u1ee7a ph\u1ea7n lead magnet b\u1ea1n cung c\u1ea5p gi\u00fap \u00edch cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p><strong>L\u01b0u \u00fd khi tri\u1ec3n khai n\u1ed9i dung email marketing<\/strong><\/p>\n<p>B\u1ea1n c\u0169ng ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 khi tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng email marketing:<\/p>\n<ul>\n<li>Email \u0111\u00e3 c\u00f3 l\u1eddi ch\u00e0o ch\u01b0a? (C\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a ph\u1ea7n l\u1eddi ch\u00e0o n\u00e0y \u0111\u1ec3 t\u1ea1o s\u1ef1 th\u00e2n thi\u1ebft v\u1edbi ng\u01b0\u1eddi nh\u1eadn) V\u00ed d\u1ee5: Ch\u00e0o V\u00e2n, Hi Tu\u1ea5n, \u2026.<\/li>\n<li>\u0110\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m: N\u1ed9i dung g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng n\u00ean l\u00e0 th\u1ee9 h\u1ecd c\u1ea7n ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 doanh nghi\u1ec7p mu\u1ed1n cung c\u1ea5p.<\/li>\n<li>Thi\u1ebft k\u1ebf, vi\u1ebft n\u1ed9i dung ng\u1eafn g\u1ecdn, r\u00f5 \u00fd: \u0110a ph\u1ea7n tr\u00ean c\u00e1c ph\u1ea7n m\u1ec1m email marketing hi\u1ec7n nay \u0111\u1ec1u c\u00f3 template s\u1eb5n h\u1ed7 tr\u1ee3 cho b\u1ea1n.<\/li>\n<li>C\u00f3 ch\u00e8n logo th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a? Logo th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 ghi d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd cho ng\u01b0\u1eddi nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 cho ng\u01b0\u1eddi d\u00f9ng bi\u1ebft ai l\u00e0 ng\u01b0\u1eddi g\u1eedi email cho h\u1ecd.<\/li>\n<\/ul>\n<p>Tuy nhi\u00ean \u0111\u00f3 ch\u1ec9 l\u00e0 template m\u1eabu, b\u1ea1n n\u00ean thi\u1ebft k\u1ebf l\u1ea1i email ho\u00e0n ch\u1ec9nh theo m\u1ee5c \u0111\u00edch ri\u00eang c\u1ee7a m\u00ecnh. Kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u1eadp trung v\u00e0o 1 email chi ch\u00edt ch\u1eef \u0111\u00e2u. Vi\u1ebft email ng\u1eafn g\u1ecdn nh\u01b0 \u0111ang t\u00e2m s\u1ef1 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 3 b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ea7u ti\u00ean \u0111\u1ec3 chinh ph\u1ee5c th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c email marketing, h\u00e3y c\u00f9ng \u0111\u00f3n \u0111\u1ecdc <a href=\"https:\/\/hedima.vn\/journey\/quy-trinh-lam-email-marketing-2\/\">5 b\u01b0\u1edbc quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch email marketing (ph\u1ea7n 2)<\/a> \u0111\u1ec3 ho\u00e0n thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tam_ket\"><\/span><span style=\"color: #017ab7;\">T\u1ea1m k\u1ebft<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 14.4px;\">Nh\u1eefng vi\u00ean g\u1ea1ch \u0111\u1ea7u ti\u00ean<\/span><span style=\"font-size: 14.4px;\"> trong vi\u1ec7c x<\/span>\u00e2y d\u1ef1ng email marketing l\u00e0 x\u00e2y d\u1ef1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u email. Marketer c\u1ea7n nh\u1edb guy\u00ean t\u1eafc 5 \u201cKH\u00d4NG\u201d v\u00e0 4 \u201cN\u00caN\u201d \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 thu th\u1eadp email. N\u1ed9i dung Email l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c y t\u1ebf. Tuy nhi\u00ean vi\u1ec7c thu th\u1eadp database hay vi\u1ebft email nh\u01b0 th\u1ebf n\u00e0o cho l\u00f4i cu\u1ed1n \u0111\u00f2i h\u1ecfi marketer c\u1ea7n c\u00f3 kinh nghi\u1ec7m, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 h\u1ea1n ch\u1ebf \u0111\u1ed1i v\u1edbi marketer l\u00e0m trong l\u0129nh v\u1ef1c ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. H\u00e3y \u0111\u1ec3 HEDIMA \u0111\u1ed3ng h\u00e0nh v\u00e0 h\u1ed7 tr\u1ee3 b\u1ea1n mang l\u1ea1i th\u00e0nh c\u00f4ng cho chi\u1ebfn d\u1ecbch Marketing.<\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"bg-margin-for-link\"><input type='hidden' bg_collapse_expand='6a20acdf5ac0b0094585828' value='6a20acdf5ac0b0094585828'><input type='hidden' id='bg-show-more-text-6a20acdf5ac0b0094585828' value='T\u00e0i li\u1ec7u tham kh\u1ea3o'><input type='hidden' id='bg-show-less-text-6a20acdf5ac0b0094585828' value='Show Less'><a id='bg-showmore-action-6a20acdf5ac0b0094585828' class='bg-showmore-plg-link bg-arrow '  style=\" color:#017ab7;;\" href='#'>T\u00e0i li\u1ec7u tham kh\u1ea3o<\/a><div id='bg-showmore-hidden-6a20acdf5ac0b0094585828' >\u00a0<\/span><\/p>\n<ol>\n<li class=\"w-blog-post-title entry-title\"><a href=\"https:\/\/gtvseo.com\/email-marketing\/danh-sach-email-marketing\/\" target=\"_blank\" rel=\"noopener\">Danh s\u00e1ch Email Marketing: B\u00ed quy\u1ebft x\u00e2y d\u1ef1ng list email t\u1eeb con s\u1ed1 0 &#8211; GTV SEO<\/a><\/li>\n<li>\n<p class=\"w-blog-post-title entry-title\"><a href=\"https:\/\/gtvseo.com\/email-marketing\/email-marketing-la-gi\/\" target=\"_blank\" rel=\"noopener\">Email Marketing l\u00e0 g\u00ec? 5 b\u01b0\u1edbc l\u00e0m Email Marketing hi\u1ec7u qu\u1ea3 &#8211; GTV SEO<\/a><\/p>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\"><\/div><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ebfu chi\u1ebfn l\u01b0\u1ee3c email marketing m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tri\u1ec3n khai ch\u01b0a th\u1eadt s\u1ef1 mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong mu\u1ed1n th\u00ec c\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 m\u1eafc nh\u1eefng l\u1ed7i th\u01b0\u1eddng g\u1eb7p khi t\u1ea1o emaiil. HEDIMA g\u1eedi \u0111\u1ebfn b\u1ea1n 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng email marketing d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng d\u00e0nh cho marketer ng\u00e0nh ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe v\u00e0 d\u01b0\u1ee3c ph\u1ea9m tham kh\u1ea3o gi\u00fap chi\u1ebfn l\u01b0\u1ee3c email marketing c\u1ee7a doanh nghi\u1ec7p b\u1ea1n th\u00e0nh c\u00f4ng h\u01a1n&#8230;<\/p>\n","protected":false},"author":13,"featured_media":3189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[49],"class_list":["post-1022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharma-marketing","tag-email-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=1022"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/posts\/1022\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/3189"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=1022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/categories?post=1022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/tags?post=1022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}