{"id":1884,"date":"2021-06-05T09:43:17","date_gmt":"2021-06-05T02:43:17","guid":{"rendered":"https:\/\/hedima.vn\/journey\/?page_id=1884"},"modified":"2021-06-05T09:43:17","modified_gmt":"2021-06-05T02:43:17","slug":"marketing-duoc-pham-cang-han-che-cang-chien-luoc","status":"publish","type":"page","link":"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/","title":{"rendered":"Marketing d\u01b0\u1ee3c ph\u1ea9m: c\u00e0ng h\u1ea1n ch\u1ebf, c\u00e0ng chi\u1ebfn l\u01b0\u1ee3c"},"content":{"rendered":"\t<section class=\"section hide-for-small\" id=\"section_121980977\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row align-center\" style=\"max-width:1300px\" id=\"row-61200209\">\n\n\t<div id=\"col-1774798849\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<h1><\/h1>\n<p><span style=\"font-size: 300%;\"><strong><span style=\"color: #1876a8;\">MARKETING D\u01af\u1ee2C PH\u1ea8M<\/span><\/strong><\/span><\/p>\n<p class=\"uppercase\"><b><span style=\"font-size: 200%;\"><em>C\u00e0ng h\u1ea1n ch\u1ebf, c\u00e0ng chi\u1ebfn l\u01b0\u1ee3c<\/em><\/span><br \/>\n<\/b><\/p>\n<p><span style=\"font-size: 100%;\">Marketing D\u01b0\u1ee3c Ph\u1ea9m: \u0111\u00f3 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a hai l\u0129nh v\u1ef1c. M\u1ed9t ng\u01b0\u1eddi marketer trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00ean c\u00f3 c\u1ea3 hai y\u1ebfu t\u1ed1 n\u00e0y nh\u01b0 l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n v\u00e0 r\u1ea5t c\u1ea7n. \u0110\u00f3 l\u00e0 l\u1ee3i th\u1ebf trong s\u1ef1 ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p trong d\u00e0i h\u1ea1n. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t d\u01b0\u1ee3c s\u0129 \u0111\u00e3 d\u00e0nh 5 n\u0103m ho\u1eb7c h\u01a1n \u0111\u1ec3 h\u1ecdc \u0111\u1ea1i h\u1ecdc, sau \u0111\u1ea1i h\u1ecdc v\u1ec1 d\u01b0\u1ee3c th\u00ec b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd ph\u1ea3i h\u1ed1i ti\u1ebfc. L\u1ee3i th\u1ebf n\u00e0y r\u1ea5t l\u1edbn trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng marketing h\u1ebft s\u1ee9c \u0111\u1eb7c th\u00f9 bao g\u1ed3m 7 y\u1ebfu t\u1ed1. <em>T\u00e1c gi\u1ea3: <span style=\"color: #1876a8;\"><strong>VND<\/strong><\/span><\/em><\/span><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_121980977 {\n  padding-top: 24px;\n  padding-bottom: 24px;\n  min-height: 300px;\n}\n#section_121980977 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_121980977 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section show-for-small\" id=\"section_1265508854\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row align-center\" style=\"max-width:1300px\" id=\"row-395829700\">\n\n\t<div id=\"col-1298054158\" class=\"col large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<h1><\/h1>\n<p style=\"text-align: left;\"><span style=\"font-size: 200%;\"><strong><span style=\"color: #1876a8;\">MARKETING D\u01af\u1ee2C PH\u1ea8M<\/span><\/strong><\/span><\/p>\n<p class=\"uppercase\" style=\"text-align: left;\"><b><span style=\"font-size: 150%;\"><em>C\u00e0ng h\u1ea1n ch\u1ebf, c\u00e0ng chi\u1ebfn l\u01b0\u1ee3c<\/em><\/span><br \/>\n<\/b><\/p>\n<p><span style=\"font-size: 100%;\"><em><strong><span style=\"color: #1876a8;\">T\u00e1c gi\u1ea3: VND<\/span><\/strong><\/em><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 100%;\">Marketing D\u01b0\u1ee3c Ph\u1ea9m: \u0111\u00f3 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a hai l\u0129nh v\u1ef1c. M\u1ed9t ng\u01b0\u1eddi marketer trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m n\u00ean c\u00f3 c\u1ea3 hai y\u1ebfu t\u1ed1 n\u00e0y nh\u01b0 l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n v\u00e0 r\u1ea5t c\u1ea7n. \u0110\u00f3 l\u00e0 l\u1ee3i th\u1ebf trong s\u1ef1 ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p trong d\u00e0i h\u1ea1n. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t d\u01b0\u1ee3c s\u0129 \u0111\u00e3 d\u00e0nh 5 n\u0103m ho\u1eb7c h\u01a1n \u0111\u1ec3 h\u1ecdc \u0111\u1ea1i h\u1ecdc, sau \u0111\u1ea1i h\u1ecdc v\u1ec1 d\u01b0\u1ee3c th\u00ec b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd ph\u1ea3i h\u1ed1i ti\u1ebfc. L\u1ee3i th\u1ebf n\u00e0y r\u1ea5t l\u1edbn trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng marketing h\u1ebft s\u1ee9c \u0111\u1eb7c th\u00f9 bao g\u1ed3m 7 y\u1ebfu t\u1ed1.<\/span><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1265508854 {\n  padding-top: 24px;\n  padding-bottom: 24px;\n  min-height: 300px;\n}\n#section_1265508854 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_1265508854 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section hide-for-small\" id=\"section_1028849536\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-1031629742\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1031629742 {\n  padding-top: 210px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\" style=\"max-width:1200px\" id=\"row-916688411\">\n\n\t<div id=\"col-1075485011\" class=\"col hide-for-small small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row row-collapse align-bottom\" style=\"max-width:1246px\" id=\"row-836896477\">\n\n\t<div id=\"col-555054973\" class=\"col hide-for-small medium-12 small-12 large-12 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover hide-for-small x md-x lg-x y md-y lg-y\" id=\"image_1401315830\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1401315830 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-555054973 > .col-inner {\n  padding: 0px 0px 30px 0px;\n  margin: -260px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1028849536 {\n  padding-top: 24px;\n  padding-bottom: 24px;\n}\n#section_1028849536 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_1028849536 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section hide-for-medium\" id=\"section_461462805\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-small align-middle\" style=\"max-width:1300px\" id=\"row-502929928\">\n\n\t<div id=\"col-294761644\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  <div class=\"banner has-hover\" id=\"banner-375497590\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1632621574\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1632621574 {\n  width: 60%;\n}\n#text-box-1632621574 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1632621574 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-375497590 {\n  padding-top: 300px;\n  background-color: rgb(255, 255, 255);\n}\n#banner-375497590 .bg.bg-loaded {\n  background-image: 1829;\n}\n#banner-375497590 .bg {\n  background-position: 66% 67%;\n}\n#banner-375497590 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-375497590 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #banner-375497590 {\n    padding-top: 500px;\n  }\n}\n@media (min-width:850px) {\n  #banner-375497590 {\n    padding-top: 528px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-550433216\" class=\"col medium-11 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row align-middle\"  id=\"row-903976319\">\n\n\t<div id=\"col-873143959\" class=\"col medium-10 small-12 large-10\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#01\" >01<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Nhan_vien_y_te\" >Nh\u00e2n vi\u00ean y t\u1ebf<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#HCP_%E2%80%93_Healthcare_professional\" >(HCP \u2013 Healthcare professional)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#01-2\" >01<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Nhan_vien_y_te-2\" >Nh\u00e2n vi\u00ean y t\u1ebf<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#HCP_%E2%80%93_Healthcare_professional-2\" >(HCP \u2013 Healthcare professional)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#02\" >02<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Benh_nhan\" >B\u1ec7nh nh\u00e2n<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Patient\" >(Patient)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#02-2\" >02<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Benh_nhan-2\" >B\u1ec7nh nh\u00e2n<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Patient-2\" >(Patient)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#04\" >04<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Nhay_cam\" >Nh\u1ea1y c\u1ea3m<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Sensitivity\" >(Sensitivity)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#03\" >03<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Yeu_to_con_nguoi\" >Y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Humanity\" >(Humanity)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#03-2\" >03<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Yeu_to_con_nguoi-2\" >Y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Humanity-2\" >(Humanity)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#04-2\" >04<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Nhay_cam-2\" >Nh\u1ea1y c\u1ea3m<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Sensitivity-2\" >(Sensitivity)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#05\" >05<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Tuan_thu\" >Tu\u00e2n th\u1ee7<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Compliance\" >(Compliance)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#05-2\" >05<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Tuan_thu-2\" >Tu\u00e2n th\u1ee7<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Compliance-2\" >(Compliance)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#06\" >06<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Bang_chung\" >B\u1eb1ng ch\u1ee9ng<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Evidence\" >(Evidence)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#07\" >07<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Cap_nhat\" >C\u1eadp nh\u1eadt<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/hedima.vn\/journey\/marketing-duoc-pham-cang-han-che-cang-chien-luoc\/#Update\" >(Update)<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"01\"><\/span><span style=\"font-size: 500%; color: #e0e0e0;\"><strong>01<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-873143959 > .col-inner {\n  padding: 0px 200px 0px 0px;\n  margin: 0px 0px 0px 0;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1581322208\" class=\"col medium-11 small-12 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1><span class=\"ez-toc-section\" id=\"Nhan_vien_y_te\"><\/span><span style=\"font-size: 170%; color: #1876a8;\">Nh\u00e2n vi\u00ean y t\u1ebf<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"HCP_%E2%80%93_Healthcare_professional\"><\/span>(HCP \u2013 Healthcare professional)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1581322208 > .col-inner {\n  margin: -110px 0px 0px 55px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<p>B\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129, nh\u00e2n vi\u00ean y t\u1ebf l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau (target audience) c\u00f3 chuy\u00ean m\u00f4n v\u1ec1 y t\u1ebf, h\u1ecdc th\u1ee9c v\u00e0 l\u00f2ng t\u1ef1 t\u00f4n cao. H\u1ecd \u0111\u01b0\u1ee3c x\u00e3 h\u1ed9i coi tr\u1ecdng v\u00ec b\u1ea3n ch\u1ea5t ngh\u1ec1 nghi\u1ec7p l\u00e0 gi\u00fap ng\u01b0\u1eddi, c\u1ee9u ng\u01b0\u1eddi. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd y\u00eau c\u1ea7u cao v\u1ec1 th\u00f4ng tin chuy\u00ean ng\u00e0nh, \u0111\u1ed9 chu\u1ea9n x\u00e1c, t\u00ednh khoa h\u1ecdc. Vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t marketer c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n c\u01a1 b\u1ea3n v\u1ec1 thu\u1ed1c, v\u1ec1 b\u1ec7nh v\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u <a href=\"https:\/\/hedima.vn\/journey\/mot-so-khai-niem-trong-marketing\/\">insight<\/a> (s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u) c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y. M\u1ed9t \u0111i\u1ec1u \u0111\u00e1ng l\u01b0u \u00fd, b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129\u2026 trong marketing y t\u1ebf hay marketing d\u01b0\u1ee3c kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp d\u00f9ng s\u1ea3n ph\u1ea9m (end-user, consumer).<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-550433216 > .col-inner {\n  padding: 0px 0px 0px 90px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_461462805 {\n  padding-top: 24px;\n  padding-bottom: 24px;\n}\n#section_461462805 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_461462805 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section show-for-medium\" id=\"section_167414307\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-small align-middle\" style=\"max-width:1300px\" id=\"row-701652232\">\n\n\t<div id=\"col-1022334788\" class=\"col medium-11 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row align-middle\"  id=\"row-536052988\">\n\n\t<div id=\"col-1211228260\" class=\"col medium-10 small-12 large-10\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"01-2\"><\/span><span style=\"font-size: 500%; color: #e0e0e0;\"><strong>01<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1211228260 > .col-inner {\n  padding: 0px 200px 0px 0px;\n  margin: 0px 0px 0px 0;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1924780722\" class=\"col medium-11 small-12 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1><span class=\"ez-toc-section\" id=\"Nhan_vien_y_te-2\"><\/span><span style=\"font-size: 170%; color: #1876a8;\">Nh\u00e2n vi\u00ean y t\u1ebf<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"HCP_%E2%80%93_Healthcare_professional-2\"><\/span>(HCP \u2013 Healthcare professional)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1924780722 > .col-inner {\n  margin: -110px 0px 0px 0;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<p>B\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129, nh\u00e2n vi\u00ean y t\u1ebf l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau (target audience) c\u00f3 chuy\u00ean m\u00f4n v\u1ec1 y t\u1ebf, h\u1ecdc th\u1ee9c v\u00e0 l\u00f2ng t\u1ef1 t\u00f4n cao. H\u1ecd \u0111\u01b0\u1ee3c x\u00e3 h\u1ed9i coi tr\u1ecdng v\u00ec b\u1ea3n ch\u1ea5t ngh\u1ec1 nghi\u1ec7p l\u00e0 gi\u00fap ng\u01b0\u1eddi, c\u1ee9u ng\u01b0\u1eddi. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd y\u00eau c\u1ea7u cao v\u1ec1 th\u00f4ng tin chuy\u00ean ng\u00e0nh, \u0111\u1ed9 chu\u1ea9n x\u00e1c, t\u00ednh khoa h\u1ecdc. Vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t marketer c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n c\u01a1 b\u1ea3n v\u1ec1 thu\u1ed1c, v\u1ec1 b\u1ec7nh v\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u <a href=\"https:\/\/hedima.vn\/journey\/mot-so-khai-niem-trong-marketing\/\">insight<\/a> (s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u) c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau n\u00e0y. M\u1ed9t \u0111i\u1ec1u \u0111\u00e1ng l\u01b0u \u00fd, b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129\u2026 trong marketing y t\u1ebf hay marketing d\u01b0\u1ee3c kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp d\u00f9ng s\u1ea3n ph\u1ea9m (end-user, consumer).<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1022334788 > .col-inner {\n  padding: 0px 0px 0px 0;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-544244095\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  <div class=\"banner has-hover\" id=\"banner-1095856308\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-973037991\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-973037991 {\n  width: 60%;\n}\n#text-box-973037991 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-973037991 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1095856308 {\n  padding-top: 300px;\n  background-color: rgb(255, 255, 255);\n}\n#banner-1095856308 .bg.bg-loaded {\n  background-image: 1829;\n}\n#banner-1095856308 .bg {\n  background-position: 60% 67%;\n}\n#banner-1095856308 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-1095856308 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #banner-1095856308 {\n    padding-top: 500px;\n  }\n}\n@media (min-width:850px) {\n  #banner-1095856308 {\n    padding-top: 608px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_167414307 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_167414307 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_167414307 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #section_167414307 {\n    padding-top: 24px;\n    padding-bottom: 24px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section hide-for-small\" id=\"section_2012793734\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-large align-middle align-center\" style=\"max-width:1400px\" id=\"row-350177888\">\n\n\t<div id=\"col-1452183625\" class=\"col medium-12 small-12 large-6 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner text-right\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-642484396\">\n\n\t<div id=\"col-232771796\" class=\"col large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"02\"><\/span><span style=\"font-size: 500%; color: #e0e0e0;\"><strong>02<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-232771796 > .col-inner {\n  padding: 0px 200px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-242141934\" class=\"col medium-11 small-12 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Benh_nhan\"><\/span><span style=\"font-size: 170%; color: #1876a8;\">B\u1ec7nh nh\u00e2n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Patient\"><\/span>(Patient)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-242141934 > .col-inner {\n  margin: -110px 0px 0px 2px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<p style=\"text-align: left;\">Trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m, b\u1ec7nh nh\u00e2n l\u00e0 end-user hay consumer. Tuy nhi\u00ean, vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u00f9ng s\u1ea3n ph\u1ea9m n\u00e0o \u0111a ph\u1ea7n \u0111\u1ebfn t\u1eeb b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 hay nh\u00e2n vi\u00ean nh\u00e0 thu\u1ed1c. Kho\u1ea3ng 5 n\u0103m g\u1ea7n \u0111\u00e2y, nh\u1eadn th\u1ee9c c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u00e0 ng\u01b0\u1eddi b\u1ec7nh v\u1ec1 s\u1ee9c kh\u1ecfe, v\u1ec1 y t\u1ebf ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c n\u00e2ng cao. \u0110i\u1ec1u \u0111\u00f3 th\u00fac \u0111\u1ea9y quy\u1ec1n quy\u1ebft \u0111\u1ecbnh, quy\u1ec1n l\u1ef1a ch\u1ecdn c\u1ee7a b\u1ec7nh nh\u00e2n cho c\u00e1c s\u1ea3n ph\u1ea9m v\u1ec1 y t\u1ebf qua \u0111\u00f3 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c ph\u1ea9m h\u01b0\u1edbng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn b\u1ec7nh nh\u00e2n.<\/p>\n<p style=\"text-align: left;\">Kh\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00e1c (F&amp;B, FMCG\u2026), b\u1ec7nh nh\u00e2n l\u00e0 ng\u01b0\u1eddi c\u00f3 b\u1ec7nh, h\u1ecd th\u01b0\u1eddng \u1edf trong <strong>t\u01b0 th\u1ebf b\u1ecb \u0111\u1ed9ng<\/strong> l\u1ef1a ch\u1ecdn. H\u1ecd b\u1ecb \u0111\u1ed9ng v\u1ec1 m\u1eb7t th\u1ec3 ch\u1ea5t v\u00e0 tinh th\u1ea7n. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u \u0111\u1ebfn c\u00e1c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed1c, s\u1ea3n ph\u1ea9m y t\u1ebf cho ng\u01b0\u1eddi b\u1ec7nh ho\u1eb7c cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Ng\u01b0\u1eddi marketer c\u1ea7n hi\u1ec3u insight c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh \u0111\u1ec3 tr\u00e1nh ph\u00e1t sinh nh\u1eefng nh\u1eadn th\u1ee9c ti\u00eau c\u1ef1c kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/p>\n<p style=\"text-align: left;\">V\u00ed d\u1ee5: vi\u1ec7c \u0111\u01b0a ra h\u00ecnh \u1ea3nh nh\u1eefng bi\u1ebfn ch\u1ee9ng qu\u00e1 r\u00f9ng r\u1ee3n trong b\u1ec7nh l\u00fd \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng (nh\u01b0 b\u00e0n ch\u00e2n bi\u1ebfn ch\u1ee9ng do \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng) c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m t\u0103ng n\u1eb7ng y\u1ebfu t\u1ed1 stress t\u1eeb \u0111\u00f3 l\u00e0m t\u0103ng n\u1eb7ng t\u00ecnh tr\u1ea1ng c\u1ee7a b\u1ec7nh nh\u00e2n. <i>(https:\/\/www.diabetes.org.uk\/guide-to-diabetes\/emotions\/stress#affects)<\/i><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-349688708\" class=\"col medium-8 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row row-collapse align-center\"  id=\"row-639820772\">\n\n\t<div id=\"col-241414443\" class=\"col medium-10 small-9 large-11\"  data-animate=\"fadeInDown\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  <div class=\"banner has-hover\" id=\"banner-1431070427\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-998533280\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-998533280 {\n  width: 60%;\n}\n#text-box-998533280 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-998533280 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1431070427 {\n  padding-top: 200px;\n  background-color: rgb(203, 155, 174);\n}\n#banner-1431070427 .bg.bg-loaded {\n  background-image: 1832;\n}\n#banner-1431070427 .bg {\n  background-position: 41% 100%;\n}\n#banner-1431070427 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-1431070427 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #banner-1431070427 {\n    padding-top: 250px;\n  }\n}\n@media (min-width:850px) {\n  #banner-1431070427 {\n    padding-top: 65%;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-241414443 > .col-inner {\n  margin: 0px 0px 0px -56px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1431268965\" class=\"col medium-10 small-9 large-11\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  <div class=\"banner has-hover\" id=\"banner-803874417\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-562930442\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-562930442 {\n  width: 60%;\n}\n#text-box-562930442 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-562930442 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-803874417 {\n  padding-top: 200px;\n  background-color: rgb(203, 155, 174);\n}\n#banner-803874417 .bg.bg-loaded {\n  background-image: 1833;\n}\n#banner-803874417 .bg {\n  background-position: 41% 93%;\n}\n#banner-803874417 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-803874417 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #banner-803874417 {\n    padding-top: 250px;\n  }\n}\n@media (min-width:850px) {\n  #banner-803874417 {\n    padding-top: 298px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1431268965 > .col-inner {\n  margin: -86px 0 0px 88px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_2012793734 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_2012793734 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_2012793734 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section show-for-small\" id=\"section_1818816850\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-large align-middle align-center\" style=\"max-width:1400px\" id=\"row-1847339370\">\n\n\t<div id=\"col-745578806\" class=\"col medium-12 small-12 large-6 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner text-right\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-2015182615\">\n\n\t<div id=\"col-275370543\" class=\"col large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"02-2\"><\/span><span style=\"font-size: 500%; color: #e0e0e0;\"><strong>02<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-275370543 > .col-inner {\n  padding: 0px 200px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1433438643\" class=\"col medium-11 small-12 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Benh_nhan-2\"><\/span><span style=\"font-size: 170%; color: #1876a8;\">B\u1ec7nh nh\u00e2n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Patient-2\"><\/span>(Patient)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1433438643 > .col-inner {\n  margin: -110px 0px 0px 2px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<p style=\"text-align: left;\">Trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m, b\u1ec7nh nh\u00e2n l\u00e0 end-user hay consumer. Tuy nhi\u00ean, vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u00f9ng s\u1ea3n ph\u1ea9m n\u00e0o \u0111a ph\u1ea7n \u0111\u1ebfn t\u1eeb b\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 hay nh\u00e2n vi\u00ean nh\u00e0 thu\u1ed1c. Kho\u1ea3ng 5 n\u0103m g\u1ea7n \u0111\u00e2y, nh\u1eadn th\u1ee9c c\u1ee7a c\u1ed9ng \u0111\u1ed3ng v\u00e0 ng\u01b0\u1eddi b\u1ec7nh v\u1ec1 s\u1ee9c kh\u1ecfe, v\u1ec1 y t\u1ebf ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c n\u00e2ng cao. \u0110i\u1ec1u \u0111\u00f3 th\u00fac \u0111\u1ea9y quy\u1ec1n quy\u1ebft \u0111\u1ecbnh, quy\u1ec1n l\u1ef1a ch\u1ecdn c\u1ee7a b\u1ec7nh nh\u00e2n cho c\u00e1c s\u1ea3n ph\u1ea9m v\u1ec1 y t\u1ebf qua \u0111\u00f3 g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn d\u1ecbch marketing d\u01b0\u1ee3c ph\u1ea9m h\u01b0\u1edbng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn b\u1ec7nh nh\u00e2n.<\/p>\n<p style=\"text-align: left;\">Kh\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a nh\u1eefng ng\u00e0nh h\u00e0ng kh\u00e1c (F&amp;B, FMCG\u2026), b\u1ec7nh nh\u00e2n l\u00e0 ng\u01b0\u1eddi c\u00f3 b\u1ec7nh, h\u1ecd th\u01b0\u1eddng \u1edf trong t\u01b0 th\u1ebf b\u1ecb \u0111\u1ed9ng l\u1ef1a ch\u1ecdn x\u00e9t v\u1ec1 m\u1eb7t th\u1ec3 ch\u1ea5t v\u00e0 tinh th\u1ea7n. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng nhi\u1ec1u \u0111\u1ebfn c\u00e1c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed1c, s\u1ea3n ph\u1ea9m y t\u1ebf cho ng\u01b0\u1eddi b\u1ec7nh ho\u1eb7c cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Ng\u01b0\u1eddi marketer c\u1ea7n hi\u1ec3u insight c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh \u0111\u1ec3 tr\u00e1nh ph\u00e1t sinh nh\u1eefng nh\u1eadn th\u1ee9c ti\u00eau c\u1ef1c kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/p>\n<p style=\"text-align: left;\">V\u00ed d\u1ee5: vi\u1ec7c \u0111\u01b0a ra h\u00ecnh \u1ea3nh nh\u1eefng bi\u1ebfn ch\u1ee9ng qu\u00e1 r\u00f9ng r\u1ee3n trong b\u1ec7nh l\u00fd \u0111\u00e1i th\u00e1o \u0111\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m t\u0103ng n\u1eb7ng y\u1ebfu t\u1ed1 stress t\u1eeb \u0111\u00f3 l\u00e0m t\u0103ng n\u1eb7ng t\u00ecnh tr\u1ea1ng c\u1ee7a b\u1ec7nh nh\u00e2n. <i>(https:\/\/www.diabetes.org.uk\/guide-to-diabetes\/emotions\/stress#affects)<\/i><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1962212756\" class=\"col medium-8 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row row-collapse align-center\"  id=\"row-1315704432\">\n\n\t<div id=\"col-595112923\" class=\"col medium-10 small-12 large-11\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  <div class=\"banner has-hover\" id=\"banner-1600546280\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1750501489\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1750501489 {\n  width: 60%;\n}\n#text-box-1750501489 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1750501489 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1600546280 {\n  padding-top: 200px;\n  background-color: rgb(203, 155, 174);\n}\n#banner-1600546280 .bg.bg-loaded {\n  background-image: 1833;\n}\n#banner-1600546280 .bg {\n  background-position: 41% 93%;\n}\n#banner-1600546280 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-1600546280 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #banner-1600546280 {\n    padding-top: 250px;\n  }\n}\n@media (min-width:850px) {\n  #banner-1600546280 {\n    padding-top: 393px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-595112923 > .col-inner {\n  margin: 0 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1818816850 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_1818816850 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_1818816850 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section hide-for-medium\" id=\"section_124804232\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-2095547002\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2095547002 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\" style=\"max-width:1400px\" id=\"row-1221273168\">\n\n\t<div id=\"col-799936204\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  <div class=\"banner has-hover\" id=\"banner-1186136076\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n\t<div class=\"is-border\"\n\t\tstyle=\"border-width:0 0px 0px 0px;margin:0px 0px 19px 0;\">\n\t<\/div>\n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1699992940\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1699992940 {\n  width: 60%;\n}\n#text-box-1699992940 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1699992940 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1186136076 {\n  padding-top: 400px;\n  background-color: rgb(255, 255, 255);\n}\n#banner-1186136076 .bg.bg-loaded {\n  background-image: 1820;\n}\n#banner-1186136076 .bg {\n  background-position: 48% 38%;\n}\n#banner-1186136076 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-1186136076 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #banner-1186136076 {\n    padding-top: 447px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t<div id=\"gap-2110390227\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2110390227 {\n  padding-top: 30px;\n}\n@media (min-width:550px) {\n  #gap-2110390227 {\n    padding-top: 100px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-1452806471\">\n\n\t<div id=\"col-551648955\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1><span class=\"ez-toc-section\" id=\"04\"><\/span><span style=\"font-size: 500%; color: #e0e0e0;\"><strong>04<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-551648955 > .col-inner {\n  padding: 0px 200px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1084003176\" class=\"col medium-11 small-12 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Nhay_cam\"><\/span><span style=\"font-size: 170%; color: #1876a8;\">Nh\u1ea1y c\u1ea3m<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Sensitivity\"><\/span>(Sensitivity)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1084003176 > .col-inner {\n  margin: -110px 0px 0px 51px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<p>Y t\u1ebf r\u1ea5t nh\u1ea1y c\u1ea3m, ch\u00fang ta \u0111\u1ec1u \u0111\u00e3 bi\u1ebft. C\u00e1c th\u00f4ng tin truy\u1ec1n th\u00f4ng, marketing d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, hay trong l\u0129nh v\u1ef1c y t\u1ebf \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc m\u1ed9t c\u00e1ch k\u1ef9 c\u00e0ng, c\u00f3 h\u1ec7 th\u1ed1ng. B\u1ea3n th\u00e2n y t\u1ebf lu\u00f4n \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u1ea3 x\u00e3 h\u1ed9i v\u00e0 nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. S\u1ef1 l\u1ef1a ch\u1ecdn sai v\u1ec1 th\u00f4ng tin hay ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng t\u00e1c d\u1ee5ng ng\u01b0\u1ee3c nghi\u00eam tr\u1ecdng.<\/p>\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng v\u00ed d\u1ee5 g\u1ea7n \u0111\u00e2y v\u1ec1 vi\u1ec7c truy\u1ec1n th\u00f4ng kh\u00f4ng \u0111\u00fang hay n\u00f3i qu\u00e1 s\u1ef1 th\u1eadt v\u1ec1 thu\u1ed1c, th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng&#8230; Ngay l\u1eadp t\u1ee9c, nh\u1eefng ph\u1ea3n \u1ee9ng m\u1ea1nh m\u1ebd t\u1eeb c\u1ed9ng \u0111\u1ed3ng, truy\u1ec1n th\u00f4ng xu\u1ea5t hi\u1ec7n. S\u1ef1 c\u1ed1 n\u00e0y th\u01b0\u1eddng x\u1ea3y ra v\u1edbi c\u00e1c c\u00f4ng ty c\u00f3 quy m\u00f4 nh\u1ecf. \u0110a s\u1ed1 c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m l\u1edbn, c\u00f3 t\u00ean tu\u1ed5i \u0111\u1ec1u \u0111\u00e3 x\u00e2y d\u1ef1ng cho m\u00ecnh nh\u1eefng quy tr\u00ecnh ki\u1ec3m duy\u1ec7t c\u1ef1c k\u1ef3 nghi\u00eam ng\u1eb7t tr\u01b0\u1edbc khi k\u1ebf ho\u1ea1ch marketing \u0111\u01b0\u1ee3c tri\u1ec3n khai.<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-799936204 > .col-inner {\n  padding: 50px 50px 50px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1966800345\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row align-middle\"  id=\"row-566044980\">\n\n\t<div id=\"col-1103939622\" class=\"col medium-10 small-12 large-10\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1><span class=\"ez-toc-section\" id=\"03\"><\/span><span style=\"font-size: 500%; color: #e0e0e0;\"><strong>03<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1103939622 > .col-inner {\n  padding: 0px 200px 0px 0px;\n  margin: 0px 0px 0px 0;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1026137106\" class=\"col medium-11 small-12 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1><span class=\"ez-toc-section\" id=\"Yeu_to_con_nguoi\"><\/span><span style=\"font-size: 170%; color: #1876a8;\">Y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"Humanity\"><\/span>(Humanity)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1026137106 > .col-inner {\n  margin: -110px 0px 0px 55px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<p>V\u1edbi c\u00e1c ng\u00e0nh h\u00e0ng kh\u00e1c kh\u00f4ng ph\u1ea3i d\u01b0\u1ee3c ph\u1ea9m, marketer th\u01b0\u1eddng \u0111\u1eb7t \u201ckh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m\u201d. V\u1edbi marketing d\u01b0\u1ee3c ph\u1ea9m, <strong>\u201cng\u01b0\u1eddi b\u1ec7nh l\u00e0 trung t\u00e2m\u201d<\/strong>. B\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 hay b\u1ec7nh nh\u00e2n \u0111\u01b0\u1ee3c thuy\u1ebft ph\u1ee5c b\u1edfi nh\u1eefng n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p mang <b>t\u00ednh con ng\u01b0\u1eddi<\/b> nhi\u1ec1u h\u01a1n. Marketer n\u00ean ph\u00e1t tri\u1ec3n nh\u1eefng th\u00f4ng tin v\u1ec1 c\u01a1 ch\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m, hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m th\u00e0nh gi\u00e1 tr\u1ecb v\u1ec1 m\u1ed9t cu\u1ed9c s\u1ed1ng kh\u1ecfe m\u1ea1nh v\u1ec1 th\u1ec3 ch\u1ea5t, h\u1ea1nh ph\u00fac v\u1ec1 tinh th\u1ea7n c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh.<\/p>\n<p><em>V\u00ed d\u1ee5:<\/em> \u201cthu\u1ed1c Painchest 35mg gi\u00fap gi\u1ea3m 3 trong s\u1ed1 4 c\u01a1n \u0111au ng\u1ef1c m\u1ed7i tu\u1ea7n. Ng\u01b0\u1eddi b\u1ec7nh c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n \u0111\u1ec3 quay l\u1ea1i cu\u1ed9c s\u1ed1ng th\u01b0\u1eddng ng\u00e0y c\u00f9ng v\u1edbi gia \u0111\u00ecnh v\u00e0 ng\u01b0\u1eddi th\u00e2n m\u00e0 kh\u00f4ng ph\u1ea3i ch\u1ecbu s\u1ef1 \u00e1m \u1ea3nh c\u1ee7a c\u00e1c c\u01a1n \u0111au th\u1eaft ng\u1ef1c\u201d.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n\t<div id=\"gap-594213418\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-594213418 {\n  padding-top: 30px;\n}\n@media (min-width:550px) {\n  #gap-594213418 {\n    padding-top: 80px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n  <div class=\"banner has-hover\" id=\"banner-109569431\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1120712169\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1120712169 {\n  width: 60%;\n}\n#text-box-1120712169 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1120712169 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-109569431 {\n  padding-top: 400px;\n  background-color: rgb(255, 255, 255);\n}\n#banner-109569431 .bg.bg-loaded {\n  background-image: url(https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/06\/sensitive-1.png);\n}\n#banner-109569431 .bg {\n  background-position: 47% 26%;\n}\n#banner-109569431 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-109569431 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #banner-109569431 {\n    padding-top: 409px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1966800345 > .col-inner {\n  padding: 50px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_124804232 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_124804232 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_124804232 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section show-for-medium\" id=\"section_536632727\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-267172059\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-267172059 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\" style=\"max-width:1400px\" id=\"row-825250931\">\n\n\t<div id=\"col-1961057700\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row align-middle\"  id=\"row-1175386896\">\n\n\t<div id=\"col-1522242706\" class=\"col medium-10 small-12 large-10\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1><span class=\"ez-toc-section\" id=\"03-2\"><\/span><span style=\"font-size: 500%; color: #e0e0e0;\"><strong>03<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1522242706 > .col-inner {\n  padding: 0px 0 0px 0px;\n  margin: 0px 0px 0px 0;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1532763594\" class=\"col medium-11 small-12 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1><span class=\"ez-toc-section\" id=\"Yeu_to_con_nguoi-2\"><\/span><span style=\"font-size: 170%; color: #1876a8;\">Y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"Humanity-2\"><\/span>(Humanity)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1532763594 > .col-inner {\n  margin: -110px 0px 0px 0;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<p>V\u1edbi c\u00e1c ng\u00e0nh h\u00e0ng kh\u00e1c kh\u00f4ng ph\u1ea3i d\u01b0\u1ee3c ph\u1ea9m, marketer th\u01b0\u1eddng \u0111\u1eb7t \u201ckh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m\u201d. V\u1edbi marketing d\u01b0\u1ee3c ph\u1ea9m,<strong> \u201cng\u01b0\u1eddi b\u1ec7nh l\u00e0 trung t\u00e2m\u201d<\/strong>. B\u00e1c s\u0129, d\u01b0\u1ee3c s\u0129 hay b\u1ec7nh nh\u00e2n \u0111\u01b0\u1ee3c thuy\u1ebft ph\u1ee5c b\u1edfi nh\u1eefng n\u1ed9i dung, th\u00f4ng \u0111i\u1ec7p mang <b>t\u00ednh con ng\u01b0\u1eddi<\/b> nhi\u1ec1u h\u01a1n. Marketer n\u00ean ph\u00e1t tri\u1ec3n nh\u1eefng th\u00f4ng tin v\u1ec1 c\u01a1 ch\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m, hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m th\u00e0nh gi\u00e1 tr\u1ecb v\u1ec1 m\u1ed9t cu\u1ed9c s\u1ed1ng kh\u1ecfe m\u1ea1nh v\u1ec1 th\u1ec3 ch\u1ea5t, h\u1ea1nh ph\u00fac v\u1ec1 tinh th\u1ea7n c\u1ee7a ng\u01b0\u1eddi b\u1ec7nh.<\/p>\n<p><em>V\u00ed d\u1ee5:<\/em> \u201cthu\u1ed1c Painchest 35mg gi\u00fap gi\u1ea3m 3 trong s\u1ed1 4 c\u01a1n \u0111au ng\u1ef1c m\u1ed7i tu\u1ea7n. Ng\u01b0\u1eddi b\u1ec7nh c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i h\u01a1n \u0111\u1ec3 quay l\u1ea1i cu\u1ed9c s\u1ed1ng th\u01b0\u1eddng ng\u00e0y c\u00f9ng v\u1edbi gia \u0111\u00ecnh v\u00e0 ng\u01b0\u1eddi th\u00e2n m\u00e0 kh\u00f4ng ph\u1ea3i ch\u1ecbu s\u1ef1 \u00e1m \u1ea3nh c\u1ee7a c\u00e1c c\u01a1n \u0111au th\u1eaft ng\u1ef1c\u201d.<\/p>\n\t<div id=\"gap-2106921387\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2106921387 {\n  padding-top: 30px;\n}\n@media (min-width:550px) {\n  #gap-2106921387 {\n    padding-top: 80px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n  <div class=\"banner has-hover\" id=\"banner-1061729408\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1073873791\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1073873791 {\n  width: 60%;\n}\n#text-box-1073873791 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1073873791 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1061729408 {\n  padding-top: 400px;\n  background-color: rgb(255, 255, 255);\n}\n#banner-1061729408 .bg.bg-loaded {\n  background-image: 1820;\n}\n#banner-1061729408 .bg {\n  background-position: 47% 26%;\n}\n#banner-1061729408 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-1061729408 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #banner-1061729408 {\n    padding-top: 492px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1961057700 > .col-inner {\n  padding: 0px 0px 0px 0;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1215142075\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-387761260\">\n\n\t<div id=\"col-2066404978\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1><span class=\"ez-toc-section\" id=\"04-2\"><\/span><span style=\"font-size: 500%; color: #e0e0e0;\"><strong>04<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-2066404978 > .col-inner {\n  padding: 0px 200px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-485878529\" class=\"col medium-11 small-12 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Nhay_cam-2\"><\/span><span style=\"font-size: 170%; color: #1876a8;\">Nh\u1ea1y c\u1ea3m<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Sensitivity-2\"><\/span>(Sensitivity)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-485878529 > .col-inner {\n  margin: -110px 0px 0px 0;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<p>Y t\u1ebf r\u1ea5t nh\u1ea1y c\u1ea3m, ch\u00fang ta \u0111\u1ec1u \u0111\u00e3 bi\u1ebft. C\u00e1c th\u00f4ng tin truy\u1ec1n th\u00f4ng, marketing d\u01b0\u1ee3c ph\u1ea9m n\u00f3i ri\u00eang, hay trong l\u0129nh v\u1ef1c y t\u1ebf \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc m\u1ed9t c\u00e1ch k\u1ef9 c\u00e0ng, c\u00f3 h\u1ec7 th\u1ed1ng. B\u1ea3n th\u00e2n y t\u1ebf lu\u00f4n \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a c\u1ea3 x\u00e3 h\u1ed9i v\u00e0 nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. S\u1ef1 l\u1ef1a ch\u1ecdn sai v\u1ec1 th\u00f4ng tin hay ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng t\u00e1c d\u1ee5ng ng\u01b0\u1ee3c nghi\u00eam tr\u1ecdng.<\/p>\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng v\u00ed d\u1ee5 g\u1ea7n \u0111\u00e2y v\u1ec1 vi\u1ec7c truy\u1ec1n th\u00f4ng kh\u00f4ng \u0111\u00fang hay n\u00f3i qu\u00e1 s\u1ef1 th\u1eadt v\u1ec1 thu\u1ed1c, th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng&#8230; Ngay l\u1eadp t\u1ee9c, nh\u1eefng ph\u1ea3n \u1ee9ng m\u1ea1nh m\u1ebd t\u1eeb c\u1ed9ng \u0111\u1ed3ng, truy\u1ec1n th\u00f4ng xu\u1ea5t hi\u1ec7n. S\u1ef1 c\u1ed1 n\u00e0y th\u01b0\u1eddng x\u1ea3y ra v\u1edbi c\u00e1c c\u00f4ng ty c\u00f3 quy m\u00f4 nh\u1ecf. \u0110a s\u1ed1 c\u00e1c h\u00e3ng d\u01b0\u1ee3c ph\u1ea9m l\u1edbn, c\u00f3 t\u00ean tu\u1ed5i \u0111\u1ec1u \u0111\u00e3 x\u00e2y d\u1ef1ng cho m\u00ecnh nh\u1eefng quy tr\u00ecnh ki\u1ec3m duy\u1ec7t c\u1ef1c k\u1ef3 nghi\u00eam ng\u1eb7t tr\u01b0\u1edbc khi k\u1ebf ho\u1ea1ch marketing \u0111\u01b0\u1ee3c tri\u1ec3n khai.<\/p>\n\n  <div class=\"banner has-hover\" id=\"banner-39318781\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-176883741\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-176883741 {\n  width: 60%;\n}\n#text-box-176883741 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-176883741 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-39318781 {\n  padding-top: 400px;\n  background-color: rgb(255, 255, 255);\n}\n#banner-39318781 .bg.bg-loaded {\n  background-image: url(https:\/\/hedima.vn\/journey\/wp-content\/uploads\/2021\/06\/sensitive-1.png);\n}\n#banner-39318781 .bg {\n  background-position: 48% 38%;\n}\n#banner-39318781 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-39318781 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #banner-39318781 {\n    padding-top: 529px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t<div id=\"gap-1928345278\" class=\"gap-element clearfix hide-for-medium\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1928345278 {\n  padding-top: 30px;\n}\n@media (min-width:550px) {\n  #gap-1928345278 {\n    padding-top: 100px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1215142075 > .col-inner {\n  padding: 0px 0px 0 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_536632727 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_536632727 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_536632727 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section hide-for-medium\" id=\"section_201982984\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-collapse align-middle\" style=\"max-width:1400px\" id=\"row-1439561868\">\n\n\t<div id=\"col-1689748163\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  <div class=\"banner has-hover\" id=\"banner-1838348784\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1757730447\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1757730447 {\n  width: 60%;\n}\n#text-box-1757730447 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1757730447 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1838348784 {\n  padding-top: 300px;\n  background-color: rgb(255, 255, 255);\n}\n#banner-1838348784 .bg.bg-loaded {\n  background-image: 1836;\n}\n#banner-1838348784 .bg {\n  background-position: 53% 53%;\n}\n#banner-1838348784 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-1838348784 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #banner-1838348784 {\n    padding-top: 500px;\n  }\n}\n@media (min-width:850px) {\n  #banner-1838348784 {\n    padding-top: 405px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1689748163 > .col-inner {\n  margin: 0px 0px 0px -94px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1368710225\" class=\"col medium-11 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row align-middle\"  id=\"row-1485542341\">\n\n\t<div id=\"col-695364982\" class=\"col medium-10 small-12 large-10\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1><span class=\"ez-toc-section\" id=\"05\"><\/span><span style=\"font-size: 500%; color: #e0e0e0;\"><strong>05<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-695364982 > .col-inner {\n  padding: 0px 200px 0px 0px;\n  margin: 0px 0px 0px 0;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1001069524\" class=\"col medium-11 small-12 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1><span class=\"ez-toc-section\" id=\"Tuan_thu\"><\/span><span style=\"font-size: 170%; color: #1876a8;\">Tu\u00e2n th\u1ee7 <\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"Compliance\"><\/span>(Compliance)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1001069524 > .col-inner {\n  margin: -110px 0px 0px 55px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t t\u1eeb kho\u00e1 v\u00f4 c\u00f9ng quan tr\u1ecdng v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng marketer trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m. Khi b\u1ea1n l\u00e0m cho m\u1ed9t t\u1eadp \u0111o\u00e0n d\u01b0\u1ee3c ph\u1ea9m \u0111a qu\u1ed1c gia, v\u1ea5n \u0111\u1ec1 tu\u00e2n th\u1ee7 l\u00e0 &#8220;n\u1ec1n t\u1ea3ng ph\u00e1p l\u00fd\u201d cho t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng. Nh\u01b0ng tr\u01b0\u1edbc khi n\u00f3i s\u1ef1 tu\u00e2n th\u1ee7 t\u1ea1i n\u1ed9i b\u1ed9 c\u00e1c c\u00f4ng ty, ch\u00fang ta c\u1ea7n n\u00f3i \u0111\u1ebfn s\u1ef1 tu\u00e2n th\u1ee7 lu\u1eadt qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb thu\u1ed1c. Thu\u1ed1c ETC hay OTC ch\u1ecbu nh\u1eefng lu\u1eadt r\u1ea5t nghi\u00eam ng\u1eb7t c\u1ee7a c\u01a1 quan qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc.<\/p>\n<p>Thu\u1ed1c ETC kh\u00f4ng \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 ch\u00fang ta c\u0169ng hi\u1ebfm khi th\u1ea5y qu\u1ea3ng c\u00e1o thu\u1ed1c OTC tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. \u0110i\u1ec1u n\u00e0y l\u00e0 do s\u1ef1 ph\u00ea duy\u1ec7t g\u1eaft gao \u0111\u1ed1i v\u1edbi c\u00e1c t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o thu\u1ed1c. V\u00ed d\u1ee5: \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p m\u1ed9t t\u00e0i li\u1ec7u gi\u1edbi thi\u1ec7u thu\u1ed1c cho nh\u00e2n vi\u00ean y t\u1ebf, m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 c\u1ea7n \u0111\u1ebfn 6 th\u00e1ng xin ph\u00e9p. \u0110i\u1ec1u \u0111\u00e1ng n\u00f3i h\u01a1n l\u00e0 h\u1ea7u h\u1ebft c\u00e1c th\u00f4ng tin tr\u00ean t\u00e0i li\u1ec7u \u0111\u00f3 kh\u00f4ng kh\u00e1c m\u1ea5y so v\u1edbi t\u1edd th\u00f4ng tin thu\u1ed1c \u0111\u00e3 \u0111\u01b0\u1ee3c duy\u1ec7t khi xin c\u1ea5p ph\u00e9p kinh doanh thu\u1ed1c.<\/p>\n<p>Khi tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch marketing d\u01b0\u1ee3c ph\u1ea9m, \u201ccompliance\u201d lu\u00f4n l\u00e0 \u0111i\u1ec1u tr\u0103n tr\u1edf c\u1ee7a marketer. Ho\u1ea1t \u0111\u1ed9ng n\u00e0o kh\u00f4ng \u0111\u01b0\u1ee3c l\u00e0m? Ho\u1ea1t \u0111\u1ed9ng n\u00e0o \u0111\u01b0\u1ee3c l\u00e0m? Khi tri\u1ec3n khai th\u00ec c\u1ea7n nh\u1eefng \u0111i\u1ec1u ki\u1ec7n, gi\u1ea5y t\u1edd g\u00ec?&#8230; L\u00e0 nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 m\u1ed9t marketer d\u01b0\u1ee3c c\u00f3 kinh nghi\u1ec7m kh\u00f4ng c\u00f2n xa l\u1ea1. L\u00e0m marketing d\u01b0\u1ee3c, t\u1ed1t nh\u1ea5t, b\u1ea1n h\u00e3y qu\u00ean \u0111i nh\u1eefng c\u00f4ng c\u1ee5 mang t\u00ednh gi\u1ea3i tr\u00ed nh\u01b0 gameshow \u201ch\u00e3y ch\u1ecdn gi\u00e1 thu\u1ed1c\u201d, crossroad \u201cthu\u1ed1c \u0111\u1ebfn m\u1ecdi nh\u00e0\u201d, chuy\u1ebfn du l\u1ecbch \u201cv\u1ec1 mi\u1ec1n \u0111\u1ea5t thu\u1ed1c\u201d, ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng qu\u00e0 \u201cthu\u1ed1c t\u1ed1t trao tay v\u1eadn may s\u1eafp \u0111\u1ebfn\u201d\u2026<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1368710225 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_201982984 {\n  padding-top: 24px;\n  padding-bottom: 24px;\n}\n#section_201982984 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_201982984 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section show-for-medium\" id=\"section_1695852673\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-small align-middle\" style=\"max-width:1400px\" id=\"row-1948674178\">\n\n\t<div id=\"col-1630188696\" class=\"col medium-12 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row align-middle\"  id=\"row-81575878\">\n\n\t<div id=\"col-110568431\" class=\"col medium-10 small-12 large-10\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1><span class=\"ez-toc-section\" id=\"05-2\"><\/span><span style=\"font-size: 500%; color: #e0e0e0;\"><strong>05<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-110568431 > .col-inner {\n  padding: 0px 200px 0px 0px;\n  margin: 0px 0px 0px 0;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1306177825\" class=\"col medium-11 small-12 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1><span class=\"ez-toc-section\" id=\"Tuan_thu-2\"><\/span><span style=\"font-size: 170%; color: #1876a8;\">Tu\u00e2n th\u1ee7 <\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"Compliance-2\"><\/span>(Compliance)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1306177825 > .col-inner {\n  margin: -110px 0px 0px 0;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t t\u1eeb kho\u00e1 v\u00f4 c\u00f9ng quan tr\u1ecdng v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng marketer trong ng\u00e0nh d\u01b0\u1ee3c ph\u1ea9m. Khi b\u1ea1n l\u00e0m cho m\u1ed9t t\u1eadp \u0111o\u00e0n d\u01b0\u1ee3c ph\u1ea9m \u0111a qu\u1ed1c gia, v\u1ea5n \u0111\u1ec1 tu\u00e2n th\u1ee7 l\u00e0 n\u1ec1n t\u1ea3ng \u201cph\u00e1p l\u00fd\u201d cho t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng. Nh\u01b0ng tr\u01b0\u1edbc khi n\u00f3i s\u1ef1 tu\u00e2n th\u1ee7 t\u1ea1i n\u1ed9i b\u1ed9 c\u00e1c c\u00f4ng ty, ch\u00fang ta c\u1ea7n n\u00f3i \u0111\u1ebfn s\u1ef1 tu\u00e2n th\u1ee7 lu\u1eadt qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb thu\u1ed1c. Thu\u1ed1c ETC hay OTC ch\u1ecbu nh\u1eefng lu\u1eadt r\u1ea5t nghi\u00eam ng\u1eb7t c\u1ee7a c\u01a1 quan qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc.<\/p>\n<p>Thu\u1ed1c ETC kh\u00f4ng \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 ch\u00fang ta c\u0169ng hi\u1ebfm khi th\u1ea5y qu\u1ea3ng c\u00e1o thu\u1ed1c OTC tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. \u0110i\u1ec1u n\u00e0y l\u00e0 do s\u1ef1 ph\u00ea duy\u1ec7t g\u1eaft gao \u0111\u1ed1i v\u1edbi c\u00e1c t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o thu\u1ed1c. V\u00ed d\u1ee5: \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p m\u1ed9t t\u00e0i li\u1ec7u gi\u1edbi thi\u1ec7u thu\u1ed1c cho nh\u00e2n vi\u00ean y t\u1ebf, m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 c\u1ea7n \u0111\u1ebfn 6 th\u00e1ng xin ph\u00e9p. \u0110i\u1ec1u \u0111\u00e1ng n\u00f3i h\u01a1n l\u00e0 h\u1ea7u h\u1ebft c\u00e1c th\u00f4ng tin tr\u00ean t\u00e0i li\u1ec7u \u0111\u00f3 kh\u00f4ng kh\u00e1c m\u1ea5y so v\u1edbi t\u1edd th\u00f4ng tin thu\u1ed1c \u0111\u00e3 \u0111\u01b0\u1ee3c duy\u1ec7t khi xin c\u1ea5p ph\u00e9p kinh doanh thu\u1ed1c.<\/p>\n<p>Song song v\u1edbi \u0111\u00f3, khi tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch marketing d\u01b0\u1ee3c ph\u1ea9m, \u201ccompliance\u201d lu\u00f4n l\u00e0 \u0111i\u1ec1u tr\u0103n tr\u1edf c\u1ee7a marketer d\u01b0\u1ee3c. Ho\u1ea1t \u0111\u1ed9ng n\u00e0o kh\u00f4ng \u0111\u01b0\u1ee3c l\u00e0m? Ho\u1ea1t \u0111\u1ed9ng n\u00e0o \u0111\u01b0\u1ee3c l\u00e0m? Khi tri\u1ec3n khai th\u00ec c\u1ea7n nh\u1eefng \u0111i\u1ec1u ki\u1ec7n g\u00ec?&#8230; L\u00e0 nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 m\u1ed9t marketer d\u01b0\u1ee3c c\u00f3 kinh nghi\u1ec7m kh\u00f4ng c\u00f2n xa l\u1ea1. L\u00e0m marketing d\u01b0\u1ee3c, t\u1ed1t nh\u1ea5t, b\u1ea1n h\u00e3y qu\u00ean \u0111i nh\u1eefng c\u00f4ng c\u1ee5 mang t\u00ednh gi\u1ea3i tr\u00ed nh\u01b0 gameshow \u201ch\u00e3y ch\u1ecdn gi\u00e1 thu\u1ed1c\u201d, crossroad \u201cthu\u1ed1c \u0111\u1ebfn m\u1ecdi nh\u00e0\u201d, chuy\u1ebfn du l\u1ecbch \u201cv\u1ec1 mi\u1ec1n \u0111\u1ea5t thu\u1ed1c\u201d, ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng qu\u00e0 \u201cthu\u1ed1c t\u1ed1t trao tay v\u1eadn may s\u1eafp \u0111\u1ebfn\u201d\u2026<\/p>\n\n  <div class=\"banner has-hover\" id=\"banner-138077975\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-324844970\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-324844970 {\n  width: 60%;\n}\n#text-box-324844970 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-324844970 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-138077975 {\n  padding-top: 300px;\n  background-color: rgb(255, 255, 255);\n}\n#banner-138077975 .bg.bg-loaded {\n  background-image: 1836;\n}\n#banner-138077975 .bg {\n  background-position: 53% 53%;\n}\n#banner-138077975 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-138077975 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #banner-138077975 {\n    padding-top: 500px;\n  }\n}\n@media (min-width:850px) {\n  #banner-138077975 {\n    padding-top: 667px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1695852673 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n#section_1695852673 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_1695852673 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #section_1695852673 {\n    padding-top: 24px;\n    padding-bottom: 24px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\t<div id=\"gap-1452139719\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1452139719 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<section class=\"section\" id=\"section_1721766190\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-large align-middle align-center\" style=\"max-width:1400px\" id=\"row-1567849705\">\n\n\t<div id=\"col-155172322\" class=\"col medium-12 small-12 large-6 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n<div class=\"row\"  id=\"row-2106213445\">\n\n\t<div id=\"col-392240304\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1><span class=\"ez-toc-section\" id=\"06\"><\/span><span style=\"font-size: 500%; color: #e0e0e0;\"><strong>06<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-392240304 > .col-inner {\n  padding: 0px 200px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1665504233\" class=\"col medium-11 small-12 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Bang_chung\"><\/span><span style=\"font-size: 170%; color: #1876a8;\">B\u1eb1ng ch\u1ee9ng<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2 style=\"text-align: left;\"><span class=\"ez-toc-section\" id=\"Evidence\"><\/span>(Evidence)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1665504233 > .col-inner {\n  margin: -110px 0px 0px 0;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-1923103277\">\n\n\t<div id=\"col-156496521\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n<p>\u0110\u00e2y th\u1eadt s\u1ef1 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 <b>c\u00f3 l\u1ee3i<\/b> cho c\u1ed9ng \u0111\u1ed3ng, cho b\u1ec7nh nh\u00e2n. C\u00e1c th\u00f4ng tin trong k\u1ebf ho\u1ea1ch marketing d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n ph\u1ea3i d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng khoa h\u1ecdc \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ch\u00ednh x\u00e1c. \u0110i\u1ec1u n\u00e0y y\u00eau c\u1ea7u c\u00e1c marketer c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n v\u1ec1 thu\u1ed1c v\u00e0 v\u1ec1 b\u1ec7nh \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m tr\u1ef1c ti\u1ebfp ho\u1eb7c ph\u1ed1i h\u1ee3p v\u1edbi chuy\u00ean vi\u00ean y khoa (medical specialist) trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c n\u1ed9i dung truy\u1ec1n th\u00f4ng. \u201cB\u1eb1ng ch\u1ee9ng\u201d gi\u00fap h\u1ea1n ch\u1ebf marketer di\u1ec5n d\u1ecbch, n\u00f3i qu\u00e1 c\u00f4ng d\u1ee5ng hay ch\u1ec9 \u0111\u1ecbnh c\u1ee7a thu\u1ed1c. V\u00ed d\u1ee5: ch\u00fang ta kh\u00f4ng th\u1ec3 vi\u1ebft slogan cho thu\u1ed1c \u0111i\u1ec1u tr\u1ecb r\u1ed1i lo\u1ea1n lipid \u2013 Lipidown &#8211; nh\u01b0 sau: Lipidown \u2013 \u201cGi\u1ea3m m\u1ee1 si\u00eau nhanh, tung ho\u00e0nh kh\u00ed ch\u1ea5t\u201d.<\/p>\n<p>N\u1ebfu mu\u1ed1n \u0111\u01b0\u1ee3c \u201capprove\u201d (ph\u00ea duy\u1ec7t). H\u00e3ng d\u01b0\u1ee3c Lipidown c\u1ea7n ti\u1ebfn h\u00e0nh m\u1ed9t nghi\u00ean c\u1ee9u ng\u1eabu nhi\u00ean, m\u00f9 \u0111\u00f4i, \u0111a trung t\u00e2m, c\u00f3 \u0111\u1ed1i ch\u1ee9ng tr\u00ean 1102 b\u1ec7nh nh\u00e2n r\u1ed1i lo\u1ea1n lipid m\u00e1u c\u00f3 kh\u00ed ch\u1ea5t tung ho\u00e0nh!<\/p>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-156496521 > .col-inner {\n  padding: 0px 0 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1254686515\" class=\"col medium-8 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row row-collapse align-center\"  id=\"row-1977751698\">\n\n\t<div id=\"col-1305045746\" class=\"col medium-10 small-12 large-11\"  data-animate=\"fadeInDown\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  <div class=\"banner has-hover\" id=\"banner-394648514\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-918851889\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-918851889 {\n  width: 60%;\n}\n#text-box-918851889 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-918851889 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-394648514 {\n  padding-top: 200px;\n  background-color: rgb(203, 155, 174);\n}\n#banner-394648514 .bg.bg-loaded {\n  background-image: 1837;\n}\n#banner-394648514 .bg {\n  background-position: 38% 100%;\n}\n#banner-394648514 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-394648514 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #banner-394648514 {\n    padding-top: 250px;\n  }\n}\n@media (min-width:850px) {\n  #banner-394648514 {\n    padding-top: 65%;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1305045746 > .col-inner {\n  margin: 0px 0px 0px 0;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-55107752\" class=\"col medium-10 small-9 large-11\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  <div class=\"banner has-hover hide-for-small\" id=\"banner-2119995567\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-1229474782\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1229474782 {\n  width: 60%;\n}\n#text-box-1229474782 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1229474782 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-2119995567 {\n  padding-top: 200px;\n  background-color: rgb(203, 155, 174);\n}\n#banner-2119995567 .bg.bg-loaded {\n  background-image: 1838;\n}\n#banner-2119995567 .bg {\n  background-position: 71% 100%;\n}\n#banner-2119995567 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-2119995567 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #banner-2119995567 {\n    padding-top: 250px;\n  }\n}\n@media (min-width:850px) {\n  #banner-2119995567 {\n    padding-top: 302px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-55107752 > .col-inner {\n  margin: -86px 0 0px 88px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1721766190 {\n  padding-top: 24px;\n  padding-bottom: 24px;\n  background-color: rgb(255, 255, 255);\n}\n#section_1721766190 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_1721766190 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n\t<section class=\"section\" id=\"section_442977171\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-large align-middle align-center\" style=\"max-width:1400px\" id=\"row-929854388\">\n\n\t<div id=\"col-1061263238\" class=\"col medium-8 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<div class=\"row row-collapse align-center\"  id=\"row-1649737744\">\n\n\t<div id=\"col-1484720005\" class=\"col hide-for-small medium-10 small-9 large-11\"  data-animate=\"fadeInDown\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  <div class=\"banner has-hover\" id=\"banner-1305560701\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-2012225701\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-2012225701 {\n  width: 60%;\n}\n#text-box-2012225701 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-2012225701 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1305560701 {\n  padding-top: 200px;\n  background-color: rgb(203, 155, 174);\n}\n#banner-1305560701 .bg.bg-loaded {\n  background-image: 1839;\n}\n#banner-1305560701 .bg {\n  background-position: 12% 60%;\n}\n#banner-1305560701 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-1305560701 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #banner-1305560701 {\n    padding-top: 250px;\n  }\n}\n@media (min-width:850px) {\n  #banner-1305560701 {\n    padding-top: 65%;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1484720005 > .col-inner {\n  margin: 0px 0px 0px -56px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-349228829\" class=\"col medium-10 small-12 large-11\"  data-animate=\"fadeInUp\">\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n  <div class=\"banner has-hover\" id=\"banner-1453381924\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <div class=\"bg fill bg-fill \"><\/div>\n                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n   <div id=\"text-box-2119503005\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-2119503005 {\n  width: 60%;\n}\n#text-box-2119503005 .text-box-content {\n  font-size: 100%;\n}\n@media (min-width:550px) {\n  #text-box-2119503005 {\n    width: 60%;\n  }\n}\n<\/style>\n    <\/div>\n \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1453381924 {\n  padding-top: 200px;\n  background-color: rgb(203, 155, 174);\n}\n#banner-1453381924 .bg.bg-loaded {\n  background-image: 1841;\n}\n#banner-1453381924 .bg {\n  background-position: 63% 0%;\n}\n#banner-1453381924 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#banner-1453381924 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:550px) {\n  #banner-1453381924 {\n    padding-top: 250px;\n  }\n}\n@media (min-width:850px) {\n  #banner-1453381924 {\n    padding-top: 274px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-349228829 > .col-inner {\n  margin: -64px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1019815964\" class=\"col medium-12 small-12 large-6 medium-col-first\"  >\n\t\t\t\t<div class=\"col-inner text-right\"  >\n\t\t\t\n\t\t\t\n<div class=\"row align-middle align-center\"  id=\"row-1251603133\">\n\n\t<div id=\"col-696999140\" class=\"col medium-12 small-12 large-10\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n<div class=\"row align-middle\"  id=\"row-1711648667\">\n\n\t<div id=\"col-1254356116\" class=\"col medium-10 small-12 large-10\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1><span class=\"ez-toc-section\" id=\"07\"><\/span><span style=\"font-size: 500%; color: #e0e0e0;\"><strong>07<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1254356116 > .col-inner {\n  padding: 0px 200px 0px 0px;\n  margin: 0px 0px 0px 0;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-157725810\" class=\"col medium-11 small-12 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h1><span class=\"ez-toc-section\" id=\"Cap_nhat\"><\/span><span style=\"font-size: 170%; color: #1876a8;\">C\u1eadp nh\u1eadt<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<h2><span class=\"ez-toc-section\" id=\"Update\"><\/span>(Update)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-157725810 > .col-inner {\n  margin: -110px 0px 0px 0;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<p>C\u00e1c thu\u1ed1c \u0111\u00e3 v\u00e0 \u0111ang \u0111\u01b0\u1ee3c l\u01b0u h\u00e0nh tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 kh\u00f4ng c\u00f3 c\u00e1c nghi\u00ean c\u1ee9u m\u1edbi v\u1ec1 thu\u1ed1c \u0111\u00f3. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c nghi\u00ean c\u1ee9u khoa h\u1ecdc v\u1eabn ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh \u0111\u1ec3 khai th\u00e1c th\u00eam nh\u1eefng ti\u1ec1m n\u0103ng c\u1ee7a thu\u1ed1c ho\u1eb7c \u0111\u1ec3 l\u00e0m s\u00e1ng t\u1ecf nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ea7n th\u00eam b\u1eb1ng ch\u1ee9ng trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng thu\u1ed1c tr\u00ean th\u1ef1c t\u1ebf.\u00a0 \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi l\u00e0m marketing d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt, theo d\u00f5i v\u00e0 \u0111\u00f4i l\u00fac c\u0169ng ph\u1ea3i v\u00e0o vai \u201cnh\u00e0 ti\u00ean tri\u201d \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c nghi\u00ean c\u1ee9u \u0111\u1ec3 c\u00f3 k\u1ebf ho\u1ea1ch s\u1eb5n s\u00e0ng khi k\u1ebft qu\u1ea3 ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1. Kh\u00f4ng ch\u1ec9 \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m marketer \u0111ang ph\u1ee5 tr\u00e1ch m\u00e0 k\u1ec3 c\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed1i th\u1ee7. Khi b\u1ea1n t\u00ecm ki\u1ebfm (search) theo c\u1ee5m t\u1eeb kh\u00f3a \u201cnew indication approval\u201d,\u00a0 b\u1ea1n s\u1ebd th\u1ea5y \u201cs\u1ef1 c\u1eadp nh\u1eadt\u201d th\u1eadt s\u1ef1 s\u00f4i \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng d\u01b0\u1ee3c ph\u1ea9m.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_442977171 {\n  padding-top: 24px;\n  padding-bottom: 24px;\n}\n#section_442977171 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_442977171 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"text-center\"><div class=\"is-divider divider clearfix\" style=\"margin-top:2.0em;margin-bottom:2.0em;max-width:800px;height:4px;\"><\/div><\/div>\n\t<section class=\"section\" id=\"section_935426261\">\n\t\t<div class=\"bg section-bg fill bg-fill  bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row align-center\" style=\"max-width:1275px\" id=\"row-1631032797\">\n\n\t<div id=\"col-1319755647\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n<p style=\"text-align: left;\"><span style=\"font-size: 100%;\">Tr\u00ean \u0111\u00e2y l\u00e0 7 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i m\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m marketing d\u01b0\u1ee3c ph\u1ea9m c\u1ea7n lu\u00f4n ghi nh\u1edb m\u1ed7i khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c cho s\u1ea3n ph\u1ea9m. X\u00e9t theo l\u0129nh v\u1ef1c marketing n\u00f3i chung, 7 y\u1ebfu t\u1ed1 n\u00e0y t\u1ea1o ra s\u1ef1 h\u1ea1n ch\u1ebf \u0111\u00e1ng k\u1ec3 s\u1ef1 v\u00f9ng v\u1eaby, s\u00e1ng t\u1ea1o. X\u00e9t v\u1ec1 l\u0129nh v\u1ef1c d\u01b0\u1ee3c ph\u1ea9m, n\u00f3 \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi marketer d\u01b0\u1ee3c ph\u1ea9m c\u00f3 t\u01b0 duy logic, l\u1eadp lu\u1eadn ch\u1eb7t ch\u1ebd d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1eefng v\u00e0ng. \u0110\u1ed3ng th\u1eddi y\u00eau c\u1ea7u kh\u1ea3 n\u0103ng t\u00ecm gi\u1ea3i ph\u00e1p trong ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf v\u1ec1 c\u00f4ng c\u1ee5, lo\u1ea1i h\u00ecnh ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o trong ng\u00e0nh marketing d\u01b0\u1ee3c ph\u1ea9m. \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c 7 y\u1ebfu t\u1ed1 tr\u00ean (v\u00e0 c\u00f3 th\u1ec3 h\u01a1n), c\u1ea7n m\u1ed9t s\u1ef1 chu\u1ea9n b\u1ecb r\u1ea5t l\u1edbn v\u1ec1 <strong>ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng, kinh nghi\u1ec7m v\u00e0 k\u1ec3 c\u1ea3 tr\u1ea3i nghi\u1ec7m s\u1ed1ng<\/strong>. M\u1ed7i m\u1ed9t s\u1ef1 thay \u0111\u1ed5i trong qu\u00e1 tr\u00ecnh th\u1ef1c thi s\u1ebd d\u1eabn \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i l\u1edbn hay th\u1eadm ch\u00ed x\u00e2y d\u1ef1ng l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c. V\u00ec l\u1ebd \u0111\u00f3, <strong>t\u1ea7m nh\u00ecn xa, mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n l\u00e0 ti\u00eau ch\u00ed c\u1ed1t l\u00f5i \u1edf m\u1ed9t ng\u01b0\u1eddi l\u00e0m marketing d\u01b0\u1ee3c ph\u1ea9m th\u00e0nh c\u00f4ng<\/strong>.<\/span><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_935426261 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  min-height: 300px;\n}\n#section_935426261 .ux-shape-divider--top svg {\n  height: 150px;\n  --divider-top-width: 100%;\n}\n#section_935426261 .ux-shape-divider--bottom svg {\n  height: 150px;\n  --divider-width: 100%;\n}\n@media (min-width:850px) {\n  #section_935426261 {\n    padding-top: 60px;\n    padding-bottom: 60px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":1835,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1884","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/pages\/1884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/comments?post=1884"}],"version-history":[{"count":0,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/pages\/1884\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media\/1835"}],"wp:attachment":[{"href":"https:\/\/hedima.vn\/journey\/wp-json\/wp\/v2\/media?parent=1884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}