Strategic Planner in Healthcare Digital Marketing

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Job Overview

Strategic Planner is working as the main part of a healthcare digital agency, a strategic planner develops and presents strategic marketing plans for a range of clients and projects. He/she is mainly responsible for developing marketing strategy/ campaign (across online and offline) for brands and companys.

Duties and Responsibilities

Get and clarify the brief from the client and understand it deeply.
Analyze target audience insights and relevant data.
Develop the strategic vision for the campaign.
Give guidance to the creative team on strategic direction and vision for the campaign.
Define the target, scope, and other relevant parameters for the campaign.
Coordinate with account team and design team, digital marketing team, and copy-writer to create a logical, impactful, effective proposal with solution strategies, communication plan, and creative activities in line with the client’s marketing strategy.
Present the proposal to the client.
Follow up the project.

Skills / Attributes Required

At least 3 years in the marketing and advertising field (client or agency).
Understanding of branding and communications
Logical thinking and analytical skills.
Creative and passionate about innovative digital marketing solutions.
Excellent communication skills and ability to weave ideas into stories. (English and Vietnamese)
Ability to look at both the big picture and details.